Unbounce vs Volusion: guide for 2024

Final verdict

Unbounce and Volusion both offer unique strengths, catering to different needs within the website building and ecommerce space.

Unbounce (Overall Grade: 6.4/10)

is a powerful tool for creating high-converting landing pages, popups, and sticky bars. It excels in ease of use, design flexibility, and marketing features, making it ideal for marketers focused on optimizing conversion rates. However, it lacks native ecommerce functionalities, which may limit its appeal for those looking to build comprehensive online stores.
Volusion (Overall Grade: 6.6/10)

is a robust ecommerce platform designed to help businesses build, manage, and expand their online stores. It offers a comprehensive suite of ecommerce features, including product management, secure payment processing, and marketing tools. While it may have a steeper learning curve and limited design flexibility compared to Unbounce, it provides a more complete solution for businesses looking to establish and grow their online presence.

	Overall grade: 6.4	Overall grade: 6.6
Design functionalities & templates	7.8	6.1
Ease of use	8.2	6.9
Ecommerce	4.8	7.1
Website Editors	7.5	7.1
Product testing options	6.6	7.6
Price	7.0	7.6
Hosting quality	3.9	7.0
Website speed optimization	5.6	7.1
Plugins and integrations	6.8	6.8
Marketing features	7.4	6.9
Customer support	7.7	7.0
Security	8.4	8.7
AI capabilities	7.5	0.0
User Management	7.2	7.7

Best for ecommerce

4.8

7.1

Verdict

: Unbounce vs Volusion presents a clear distinction: Unbounce is excellent for creating high-converting landing pages, while Volusion is a more comprehensive ecommerce solution.

Unbounce

: Unbounce is primarily a landing page builder with some ecommerce capabilities through integrations with platforms like Shopify and Ecwid. It excels in conversion optimization, making it ideal for marketers focused on driving sales through targeted landing pages. However, it lacks native ecommerce functionalities, which limits its use for full-fledged online stores.
Volusion

: Volusion is a dedicated ecommerce platform offering a wide range of features for building and managing online stores. It includes product listings, payment gateways, multiple currencies support, and robust SEO tools. Volusion’s comprehensive suite of ecommerce features makes it a more suitable choice for businesses looking to establish and grow their online presence.

Best for informational & business websites

5.9

7.2

Verdict

: Volusion is the better choice for informational business websites due to its comprehensive features and higher score in this category. Unbounce, while strong in specific areas like landing page optimization, is more specialized and may not offer the same breadth of functionality for general informational sites.

Unbounce

: Unbounce is a powerful tool for creating high-converting landing pages, popups, and sticky bars. Its drag-and-drop interface and wide range of templates make it user-friendly, especially for marketers focused on conversion rate optimization. However, its specialization in landing pages means it may lack some of the broader functionalities needed for a full-fledged informational business website. Unbounce scores 5.9 in this category, reflecting its niche focus.
Volusion

: Volusion, with a score of 7.2, is an all-in-one e-commerce solution that also excels in creating and managing informational business websites. It offers a range of customizable templates and a user-friendly interface, making it accessible for users without extensive coding knowledge. Volusion’s comprehensive product management system, secure payment processing, and marketing tools make it a versatile platform for businesses looking to expand their online presence. When comparing Unbounce vs Volusion, Volusion’s broader feature set and higher score make it the preferred choice for informational business websites.

Detailed comparison

7.8

6.1

🏆

Winner: Unbounce.

Unbounce offers a more flexible and user-friendly website builder, with a strong focus on optimizing conversion rates. It provides a wide range of templates and a drag-and-drop interface, making it easy to create and test different layouts and elements.

Unbounce Themes

On the other hand, Volusion is an all-in-one e-commerce solution designed to help businesses build, manage, and expand their online stores. It offers a range of customizable templates that users can adapt to their brand’s aesthetics without needing extensive coding knowledge. However, compared to Unbounce, Volusion’s customization options might seem limited, especially for users with no coding experience.

Volusion Themes

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8.2

6.9

🏆 Winner: Unbounce

. Scoring 8.2, Unbounce is acclaimed for its intuitive drag-and-drop builder and a wide selection of templates, making it easy for users to design and customize landing pages. Volusion, with a score of 6.9, offers a user-friendly interface but with a steeper learning curve, especially for those new to ecommerce. If ease of use is a priority, Unbounce is the clear winner in this category.

Learning Resources

🏆 Winner: Unbounce

. Both platforms offer solid learning resources, but Unbounce goes a step further with its comprehensive Help Centre, the Unprompted Podcast for marketing insights, and a Video Library for visual learning.

Learn Unbounce

Learn Volusion

4.8

7.1

Unbounce and Volusion cater to different ecommerce needs. Unbounce, primarily a landing page builder, excels in creating, testing, and customizing highly targeted ecommerce landing pages. It integrates with ecommerce platforms like Shopify and Ecwid, but lacks native ecommerce functionalities. Volusion, on the other hand, is a dedicated ecommerce platform offering a comprehensive suite of features for online stores, including product listings, payment gateways, multiple currencies support, shipping options, SEO tools, and social media integration.


Ecommerce themes and templates	2.0	6.5
Product page customization	3.0	7.0
Payment processing and commissions	6.5	7.5
POS capabilities	0.0	7.0
Payment gateways	7.0	7.5
Product numbers	0.0	6.0
Additional ecommerce features	4.5	7.0

Unbounce ecommerce features:

Shopify, Ecwid, or and other ecommerce solutions integration

Volusion ecommerce features:

Ecommerce Product listings
Payment Gateways
Multiple Currencies support
Shipping options
SEO tools
Social Media Integration

Unbounce primarily focuses on building landing pages and does not have ecommerce specific templates. Volusion, however, offers a selection of ecommerce-specific templates designed to cater to various store aesthetics and needs. They provide 14 free themes and 38 paid themes, each costing $180. These templates are mobile responsive, ensuring that your online store is accessible and user-friendly across all devices.

When it comes to product page customization, Unbounce integrates with ecommerce platforms such as Shopify or Ecwid, but does not offer native customization options. Volusion, in contrast, offers a range of ecommerce product page customization options to enhance the shopping experience. Users can modify product descriptions, images, and videos to showcase their items effectively. The platform allows for the customization of options and variants, such as size and color, to provide a more detailed and user-friendly product selection process.

Unbounce supports payment processing through an integration with Stripe, allowing users to create landing pages that can handle transactions directly. Volusion offers a comprehensive eCommerce platform that supports various payment gateways, including PayPal, Stripe, and its own solution, Volusion Payments, tailored for U.S.-based merchants. The platform is distinctive for its low transaction fees, which vary based on the subscription plan. Additionally, Volusion provides POS capabilities, enabling seamless sales both online and in physical locations.

Considering the features, availability, cost, and flexibility, Volusion appears to be a more robust and flexible ecommerce solution compared to Unbounce. However, if you are looking for a platform primarily for landing page creation with some ecommerce capabilities, Unbounce might still be worth considering.

7.5

7.1

🏆

Winner: Unbounce

. Unbounce, with a score of 7.5, is a powerful, user-friendly website builder specifically designed for creating custom landing pages, popups, and sticky bars. It provides a wide range of templates and a drag-and-drop interface, making it easy to create and test different layouts and elements. Additionally, it integrates with numerous marketing tools and analytics platforms, enabling marketers to capture leads, launch campaigns, and analyze performance data all in one place.

Unbounce website editor

Volusion’s website builder editor, scoring 7.1, is designed for ease of use, catering to both beginners and experienced users. It offers a drag-and-drop interface, allowing users to easily add, remove, or modify elements on their website without needing to code. Users can customize their site’s layout, adjust colors, fonts, and images, and even integrate various functionalities like social media links, shopping carts, and payment gateways.

Volusion editor

Mobile editor/app

4.5

🏆

Winner: Volusion

. Neither Unbounce nor Volusion offer a dedicated mobile editor app. However, Volusion does allow for editing on a mobile browser, although the experience might not be optimal due to the smaller screen size and the admin dashboard could be difficult to navigate. On the other hand, Unbounce does not offer any mobile editing capabilities.

Therefore, Volusion has a slight edge in this category, despite its limited mobile editing capabilities.

6.6

7.6

Overall Result

:

Volusion wins

. Volusion scores 7.6, slightly higher than Unbounce’s 6.6. Both Unbounce and Volusion offer a 14-day free trial, allowing users to test their platforms. However, Volusion takes the lead as it allows users to test premium features during the trial period without requiring billing information, unlike Unbounce.


Free Plan	No	No
Trial Duration	14 days	14 days
Testing Premium Features	Yes, but requires billing info	Yes, without requiring billing info
Money Back Guarantee	No	No

7.0

7.6

Volusion and Unbounce offer different pricing structures, with Volusion focusing more on ecommerce and Unbounce on landing page optimization.

	Offerings	Offerings
$30-$40	No offering at this amount.	Personal ($35/month): Suitable for small businesses, allowing up to 100 products, 1 staff account, and offers support via live chat and email. Supports stores with up to $50K in GMV/year. This plan allows to manage 1 website and there is no limitation of number of pages offered. Value for price: 6.5
$70-$100	Build ($99.00/month): Provides tools for building and launching high-converting landing pages, unlimited pages, popups, sticky bars, a form builder, free hosting, AI copywriting, custom scripts, 1,000+ integrations, support for 1 root domain with unlimited subdomains, catering up to 20,000 monthly unique visitors. Value for price: 6.5	Professional ($79/month): Targets growing businesses with up to 5,000 products, 5 staff accounts, and additional features like newsletters, abandoned cart reports, and phone orders. Supports up to $100K in GMV/year. This plan allows to manage 1 website and there is no limitation of number of pages offered. Value for price: 7.5
$100-$200	Experiment ($149.00/month): Includes everything in the Build plan plus unlimited A/B tests, advanced reporting, dynamic text replacement, support for 2 root domains, and up to 30,000 monthly unique visitors. Value for price: 7.5	No offering at this amount.
$200-$300	Optimize ($249.00/month): Adds to the Experiment plan with AI traffic optimization, visitor behavior insights, advanced targeting, supports 3 root domains, and caters to up to 50,000 monthly unique visitors. Value for price: 8.0	Business ($299/month): Designed for large stores, offering unlimited products, 15 staff accounts, priority support, and integrations with Amazon and eBay. Supports stores with up to $500K in GMV/year. This plan allows to manage 1 website and there is no limitation of number of pages offered. Value for Price: 8.0
$600+	Concierge (Starting at $649/month): Offers everything in the Optimize plan plus dedicated support, implementation services, client and user management, flexible add-on plans for scaling, starting with 5 root domains and 100,000 monthly unique visitors, with options to scale.	No offering at this amount.

In some cases companies have different prices based on various components like a
location. As a result in rare cases the prices displayed here can differ from the ones you see on their
websites.

3.9

7.0

🏆

Winner: Volusion

Volusion offers managed cloud hosting with a 99.9% uptime guarantee, which is a strong selling point for businesses that need reliable hosting. Unbounce, while offering hosting, does not specify the type of hosting it provides or the locations of its data centers, which can be a concern for businesses that require specific hosting needs. This lack of transparency results in a lower rating for Unbounce.


Do they offer hosting?	Yes	Yes
Data Centers:	Not disclosed	Not disclosed
Type of hosting:	Not specified	Managed Cloud Hosting
Uptime:	99.96%	99.9%
Uptime Guarantee:	No	Yes, 99.9%

5.6

7.1

🏆 Winner: Volusion

Both Unbounce and Volusion prioritize website performance and page speed, but Volusion’s comprehensive approach to speed optimization gives it an edge over Unbounce.


Focus	Conversion rate optimization	E-commerce optimization
Performance Tools	Speed Booster	Regular Monitoring and Updates
Key Strategies	Image optimization, Caching	CDN, Image optimization, Code minification
Load Times	Varies depending on optimization	Varies depending on optimization
Page Speed Scores Range	Varies depending on website complexity	Varies depending on website complexity
Core Web Vitals Improvement	No information available	Implementing various performance techniques

Volusion, an all-in-one e-commerce solution, prioritizes website performance and page speed, implementing strategies such as Content Delivery Network (CDN), image optimization, code minification, regular monitoring, and updates. Volusion also focuses on SEO optimization to improve website visibility and performance. Although the load times and PageSpeed scores vary depending on the optimization and website complexity, Volusion is committed to implementing various performance optimization techniques to improve Core Web Vitals.

On the other hand, Unbounce, a website builder designed for creating custom landing pages, also prioritizes website performance and page speed. Unbounce’s key strategies for speed optimization include image optimization and caching. Unbounce also offers a Speed Booster to enhance website performance. However, similar to Volusion, Unbounce’s load times and PageSpeed scores vary depending on the optimization and website complexity. Unfortunately, Unbounce does not provide any information on their Core Web Vitals improvements.

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6.8

🏆 Winner: It’s a tie.

Both Unbounce and Volusion score 6.8 in plugins and integrations. Unbounce offers over 50 free apps and integrations, enhancing the functionality of landing pages with social media integrations, eCommerce tools, and utilities for enhancing page design and user experience. Volusion, on the other hand, offers 82 integrations across a variety of categories to enhance its ecommerce platform. Both platforms offer a wide range of integrations to extend their base capabilities, allowing for advanced analytics, enhanced marketing automation, direct e-commerce transactions, and personalized user engagements.

Unbounce Applications

Unbounce apps and integrations

Volusion Applications

Volusion Integrations Marketplace

7.4

6.9

🏆

Overall Winner: Unbounce

. Unbounce stands out for its strong focus on conversion optimization, making it a powerful tool for marketers. While Volusion offers a solid range of marketing features, it falls short in comparison to Unbounce’s advanced capabilities, particularly in the area of landing page optimization and third-party integrations.


SEO Tools
Email Marketing	With third-party integrations
Blogging
Social Media Integration
Analytics and Reporting
Ads and Promotions	Optimized landing pages for ad campaigns	Limited

7.7

7.0

🏆 Winner: Unbounce

. In the Unbounce vs Volusion comparison, Unbounce takes the lead with a customer support score of 7.7. Unbounce offers a variety of support options, including live chat, email, and phone support available Monday to Friday, from 6 AM to 6 PM PST. Additionally, users have access to 24/7 support through their Help Centre, Community, and Chat Bot, ensuring continuous assistance.

Volusion, with a customer support score of 7.0, provides support via phone during business hours (Monday through Friday, 8 AM to 7 PM Central Time) and 24/7 chat support through the Merchant Center dashboard. While Volusion offers dedicated support for enterprise-level customers, Unbounce’s comprehensive support options and higher availability make it the better choice for customer support.

8.4

8.7

🏆

Winner: Volusion

. Volusion’s security measures are comprehensive, providing robust protection for eCommerce websites. This includes SSL certificates for secure transactions, PCI DSS compliance to protect credit card information, and firewalls to prevent unauthorized access. The platform ensures data encryption to safeguard customer and payment data, along with regular security audits and DDoS protection to maintain website integrity and availability. Additionally, features like two-factor authentication and automated backups are implemented to enhance security and data recovery efforts.

Unbounce, while not as comprehensive as Volusion, still maintains a strong security framework. It emphasizes compliance with key regulations and employs a defense-oriented architecture. Its systems reside within a private virtual network on AWS, prioritizing the minimization of attack risks and swift recovery processes. With encrypted communications and stringent firewall policies, Unbounce ensures enhanced protection against external threats.

7.5

0.0


Personalized Design	Unbounce’s Smart Builder offers personalized templates and design recommendations
Content Generation	Unbounce’s Smart Copy generates various types of content for marketing and landing pages
Visitor Direction	Unbounce’s Smart Traffic directs visitors to the most appropriate landing page variant

🏆 Winner: Unbounce

. Unbounce, with a score of 7.5, utilizes AI to enhance the user experience and optimize conversion rates. Its AI features include Smart Builder for personalized design, Smart Copy for content generation, and Smart Traffic for intelligent visitor direction.

Volusion, on the other hand, does not have any AI capabilities and thus has a score of 0.0. It lacks in personalized design, content generation, and visitor direction features.

7.2

7.7

🏆 Winner: Volusion

. Both Unbounce and Volusion offer user management features that allow for different levels of access based on user roles. However, Volusion’s user management is more scalable and flexible, making it a better choice for businesses of all sizes.

Unbounce offers one staff account on its basic plan, with the option to expand up to 15 accounts on the premium plan. It also provides customizable permissions, enabling you to restrict or grant access based on roles such as viewer, author, and administrator.
Volusion offers customizable user account management with various roles and permissions tailored for efficient online store operation. These roles, including Administrator, Editor/Manager, Customer Service, and Marketing, provide different access levels for tasks like site design, order processing, and analytics. Subscription plans determine the number of staff accounts available: 1 in the Personal Plan, 5 in the Professional Plan, 15 in the Business Plan, and unlimited in the Prime Plan.

Unbounce User Roles and Access Levels:

Role	Description	Access Highlights
Viewers	Members of your team who want to view and approve pages, popups, or sticky bars before publication.	Can access pages, popups, sticky bars, stats, and leads. Cannot edit/manage pages or access account management, billing details, domains, or add users.
Authors	Designers or copywriters invited to edit landing pages.	Can edit, manage, publish/unpublish pages, popups, sticky bars. Have access to viewing leads and stats. Cannot access account management, billing details, domains, or add users.
Administrators	Manage the Unbounce account, including billing details.	Can edit, manage, publish/unpublish pages, popups, sticky bars. Can access account management, billing details, domains, and add users. Cannot delete leads or remove other Admins.

Unfortunately, Volusion does not provide a detailed user roles table.

Additional Features


SSL Certificate
Custom Domain
Free Custom Domain Included
International Domains
Mobile Responsive
Page Speed
Website Builder Mobile App
Convert a Website To An App
Website Analytics
Multilingual Sites
Multiple Users

User Feedback

Unbounce

359 reviews

4.4 out of 5 stars

Volusion

65 reviews

3.2 out of 5 stars

The reviews for Unbounce reveal a mixed sentiment among users. On the positive side, many appreciate its user-friendly, drag-and-drop page builder, which facilitates the quick creation and editing of landing pages without the need for technical expertise. Users find it beneficial for A/B testing, integrating with CRMs, and swiftly turning around marketing content. However, there are notable concerns, particularly with a case of unexpected switch to an annual plan without consent and refusal to refund, indicating potential issues with customer service and billing practices. Additionally, some users mention technical limitations, such as responsiveness issues and the absence of global elements for content updates across multiple pages, which can hinder efficiency.

Users generally appreciate Volusion’s affordability compared to competitors like Shopify, finding its simplified user interface suitable for non-tech users. However, there are concerns about its limited integrations and frequent technical issues, such as crashes and slow support responses. Some users feel that Volusion lacks the advanced features and customization options offered by competitors like Shopify, making it less competitive in the market. Despite these drawbacks, Volusion remains a feasible option for small to medium-sized businesses seeking a budget-friendly solution for establishing an online store.

The making of this blog

We followed a clear, step-by-step process to write and research this article.

Our Ranking Criteria

FAQ

Which platform is better for creating landing pages, Unbounce or Volusion?

Unbounce is specifically designed for creating and optimizing landing pages, popups, and sticky bars, making it the superior choice for businesses focused on conversion rate optimization. Volusion, while offering a range of ecommerce features, does not specialize in landing page creation to the same extent.

Can I use Volusion for ecommerce purposes?

Yes, Volusion is an all-in-one ecommerce solution that provides a comprehensive set of features for building, managing, and scaling online stores. It includes customizable templates, secure payment processing, and tools for marketing and SEO, making it ideal for small to medium-sized businesses looking to grow their online presence.

How do Unbounce and Volusion compare in terms of ease of use?

Unbounce scores higher in ease of use, thanks to its intuitive drag-and-drop builder and wide selection of templates designed for users to quickly design and customize landing pages. Volusion also offers a user-friendly interface but may present a steeper learning curve for those new to ecommerce.

Which platform offers better customer support, Unbounce or Volusion?

Unbounce edges out Volusion in customer support, offering a variety of support options including live chat, email, and phone support during business hours, along with 24/7 access to their Help Centre, Community, and Chat Bot. Volusion provides support via phone during business hours and 24/7 chat support through the Merchant Center dashboard for all users, but Unbounce’s broader range of support options and availability gives it the advantage.

Are there any AI capabilities in Unbounce or Volusion?

Unbounce utilizes AI to enhance user experience and optimize conversion rates with features like Smart Builder, Smart Copy, and Smart Traffic. Volusion does not offer AI capabilities, making Unbounce the better choice for businesses looking to leverage artificial intelligence for marketing and design purposes.

Which platform is more suitable for businesses looking to scale, Unbounce or Volusion?

Volusion is more suitable for businesses focused on scaling their online stores, offering a robust ecommerce platform with features tailored for growth, such as product listings, payment gateways, and customizable templates. Unbounce, while excellent for creating high-converting landing pages, lacks the depth of native ecommerce features found in dedicated platforms like Volusion.