Unbounce vs Zoho Sites: Comprehensive comparison guide for 2024

Final verdict

Unbounce and Zoho Sites both offer unique strengths, catering to different user needs and preferences.

• 
  Unbounce (Overall Grade: 6.4/10)
  
  is a specialized tool for creating high-converting landing pages, popups, and sticky bars. It excels in design functionalities and ease of use, making it ideal for marketers focused on conversion optimization. However, it lacks built-in ecommerce features and has a steeper price point, which may not be suitable for all users. When comparing Unbounce vs Zoho Sites, Unbounce is best for those who need a powerful landing page builder with robust marketing integrations.
• 
  Zoho Sites (Overall Grade: 7.6/10)
  
  offers a more comprehensive website building experience, with strong ecommerce capabilities, extensive templates, and seamless integration with other Zoho products. It provides better value for money and a higher level of hosting quality, making it a versatile choice for various website needs. In the Unbounce vs Zoho Sites comparison, Zoho Sites stands out for its user-friendly interface, flexible pricing, and robust support, making it suitable for small businesses and individuals looking for an all-in-one website solution.

Best for ecommerce

Verdict

: Unbounce is excellent for creating high-converting landing pages, but Zoho Sites offers a more comprehensive ecommerce solution.

• 
  Unbounce
  
  : Unbounce is primarily a landing page builder with a strong focus on conversion optimization. It allows users to create, test, and customize highly targeted ecommerce landing pages. However, it lacks built-in ecommerce features and relies on integrations with platforms like Shopify and Ecwid for ecommerce functionality. This makes Unbounce less suitable for businesses looking to build a full-fledged online store.
• 
  Zoho Sites
  
  : Zoho Sites, when integrated with Zoho Commerce, provides a robust ecommerce solution. It offers a range of customizable templates, product and inventory management, order management, payment processing, and marketing tools. Zoho Sites is ideal for businesses looking to create a comprehensive online store with extensive ecommerce features.

Best for informational & business websites

Verdict

: Zoho Sites is the superior choice for creating informational and business websites, offering a more comprehensive set of features and better ease of use for this purpose compared to Unbounce.

• 
  Unbounce
  
  : Unbounce is primarily designed for creating high-converting landing pages, popups, and sticky bars. While it offers a robust set of design functionalities and templates, its focus on conversion optimization makes it less ideal for general informational websites. The platform is excellent for marketers looking to capture leads and analyze performance data but may feel limited for broader website needs. Unbounce scores 5.9 in this category.
• 
  Zoho Sites
  
  : Zoho Sites excels in creating a variety of websites, including business and informational sites. It offers a user-friendly interface, a wide range of customizable templates, and responsive design features. The platform is integrated within the Zoho ecosystem, providing additional functionalities through other Zoho applications. With a score of 7.9, Zoho Sites is well-suited for users looking to build professional, responsive websites without needing advanced technical skills. When comparing Unbounce vs Zoho Sites, Zoho Sites stands out for its versatility and ease of use.

Detailed comparison

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Winner: Unbounce.

Unbounce offers a more comprehensive set of design functionalities and templates, making it the preferred choice for users who prioritize customization and conversion optimization.

Unbounce provides a gallery of over 100 high-converting templates for landing pages, popups, and sticky bars. These templates are designed with conversion in mind, incorporating knowledge and insights gained from Unbounce’s experience in optimizing landing pages. Users have the flexibility to choose from these ready-to-use templates or start with a blank canvas to create their own designs using Unbounce’s drag-and-drop builder.

Unbounce Themes

On the other hand, Zoho Sites offers a diverse collection of over 150 templates, thoughtfully categorized into industries like Restaurants, Architecture, Health, and more. Each template provides a pre-designed layout with responsive design for various screen sizes. Customization options include visual elements such as colors, fonts, and images, as well as the ability to modify layouts and content using the visual editor.

Zoho Sites Themes

🏆 Winner: Unbounce

. Scoring 8.2, Unbounce is known for its intuitive drag-and-drop builder and a wide selection of templates, making it easy for users to design and customize landing pages. Zoho Sites, with a score of 7.0, offers a clean interface and logical workflows but has a steeper learning curve and limitations in advanced features and robust automation.

Learning Resources

🏆 Winner: Zoho Sites

. Both platforms offer solid learning resources, but Zoho Sites provides a wider range of high-quality resources, including a detailed beginner’s guide, comprehensive user guides, video tutorials, blogs, FAQs, community forums, and webinars.

Unbounce and Zoho Sites serve different purposes in the ecommerce sector. Unbounce is primarily a landing page builder with a strong focus on conversion optimization. It allows users to create, test, and customize highly targeted ecommerce landing pages. On the other hand, Zoho Sites is a general website builder that integrates with Zoho Commerce for ecommerce functionality.

Unbounce ecommerce features:

• Shopify, Ecwid, or other ecommerce solutions integration

Unbounce does not have ecommerce specific templates as it primarily focuses on building landing pages. It does, however, offer the possibility to integrate with ecommerce platforms such as Shopify or Ecwid. Unbounce supports payment processing through an integration with Stripe, allowing users to create landing pages that can handle transactions directly.

Zoho Sites ecommerce features:

• Product and Inventory management
• Order management
• Payment Processing
• Marketing and Promotions
• SEO and Analytics
• Security

Zoho Sites offers a range of ecommerce website templates and themes designed to cater to various industries and business needs. These templates are customizable, allowing businesses to tailor their online stores to their brand and product offerings. Zoho offers extensive product page customization options, allowing users to tailor the display of their products. This includes features like image galleries, sliders, and video integration. Zoho Sites, in conjunction with Zoho Commerce, offers robust payment processing capabilities and supports integration with multiple payment gateways like PayPal, Stripe, and Square, facilitating secure online transactions.

In conclusion, while Unbounce is a powerful tool for creating high-converting landing pages, it lacks built-in ecommerce features. Zoho Sites, on the other hand, provides a more comprehensive ecommerce solution when integrated with Zoho Commerce, making it a better choice for businesses looking to build an online store.

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Winner: Tie

. Both Unbounce and Zoho Sites score 7.5 for their website editors, indicating a close competition.

Unbounce’s editor is equipped with a user-friendly drag-and-drop interface, enabling users to design and customize landing pages without the need for coding skills. It offers a variety of templates, widgets, and elements such as forms and buttons, alongside options for integrating custom HTML, CSS, and JavaScript for advanced customization. The platform supports responsive design, ensuring landing pages perform well across all devices, and includes features for A/B testing and dynamic text replacement to optimize conversion rates.

On the other hand, Zoho Sites is a user-friendly website builder that enables both businesses and individuals to create professional, responsive websites without coding skills, through its drag-and-drop interface. Integrated within the Zoho ecosystem, it offers customizable templates, SEO tools, social media integration, and ecommerce features, along with connectivity to other Zoho applications for enhanced functionality. Designed for users of all sizes, from freelancers to large organizations, Zoho Sites simplifies the process of creating and managing a secure and engaging online presence.

Mobile editor/app

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Winner: Zoho Sites

. Both Unbounce and Zoho Sites have limitations when it comes to mobile editing. Unbounce does not have a dedicated mobile editor app, which means users cannot edit their websites on the go using a mobile device.

On the other hand, Zoho Sites does not have a dedicated website editor app either, but it does allow users to edit the visual aspects of the mobile version of their website, such as font size, color, background, and shadow. However, it does not allow users to change the content through the mobile interface.

Despite its limitations, Zoho Sites offers more mobile editing capabilities than Unbounce, making it the winner in this category.

Overall Result

:

Zoho Sites Wins

. Zoho Sites scores 8.8, outperforming Unbounce which scores 6.6. Zoho Sites offers a free version and a 15-day free trial with access to all features of each plan. Unbounce, on the other hand, does not offer a free version but provides a 14-day free trial with the possibility to test premium features. However, users are required to enter their billing information for the free trial. Zoho Sites also offers a more flexible money-back guarantee policy compared to Unbounce.

Zoho Sites offers better value for money, with a higher price score and a wider range of discounts on annual plans.

Winner: Zoho Sites

. Zoho Sites offers managed hosting with a 99.9% uptime guarantee and has 12 global data centers. This makes it a more reliable choice for hosting compared to Unbounce, which does not specify the type of hosting it provides and does not disclose the locations of its data centers.

🏆 Winner: Zoho Sites

Both Unbounce and Zoho Sites prioritize website performance and page speed, but Zoho Sites takes the lead with its regular testing, optimized code and libraries, and cache balancing strategies.

Zoho Sites has a strong focus on website performance and page speed. It regularly tests and implements updates, uses optimized code and libraries, and balances cache to ensure optimal performance. Zoho Sites’ load times are typically below 2-5 seconds on average, and its PageSpeed scores average between 70-80/100. Zoho Sites also works on improving its Core Web Vitals by implementing various performance optimization techniques.

Unbounce, on the other hand, focuses on image optimization, caching, and its Speed Booster to enhance website speed. However, its load times and PageSpeed scores vary depending on the level of optimization and the complexity of the website. Unbounce does not provide any information on their Core Web Vitals improvements.

🏆 Winner: Zoho Sites.

Zoho Sites scores 7.3, slightly ahead of Unbounce’s 6.8. Zoho Sites offers a diverse range of plugins and extensions, and integrates many extensions into their paid plans, providing users with access to more features as they upgrade. Unbounce, on the other hand, offers a wide array of apps and integrations to enhance the functionality of landing pages, all of which are free to install. However, Zoho Sites’ approach of integrating with Zoho’s suite of applications and third-party services, rather than traditional plugins, allows for a versatile and customized website building experience, giving it the edge in this category.

Unbounce Applications

Zoho Sites Applications

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Overall Winner: Zoho Sites

. Zoho Sites slightly outperforms Unbounce in marketing features, offering a more comprehensive suite of features, including blogging and extensive social media management.

🏆 Winner: Zoho Sites

. When comparing Unbounce vs Zoho Sites, Zoho Sites takes the lead in customer support with a higher score of 8.3. Zoho Sites offers 24/7 support through live chat, email, and phone, ensuring users have access to assistance at any time. Additionally, Zoho Sites provides a comprehensive knowledge base and community forum, making it easier for users to find answers and interact with other users.

Unbounce, on the other hand, offers a variety of support options, including live chat, email, and phone support, available Monday to Friday from 6 AM to 6 PM PST. While Unbounce also provides 24/7 support through their Help Centre, Community, and Chat Bot, it falls short compared to Zoho Sites’ round-the-clock live support. However, Unbounce is praised for its dedicated enterprise support, which includes personalized training and optimization sessions from conversion experts.

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Winner: Unbounce

. Unbounce takes security seriously, with a robust framework that includes a defense-oriented architecture, network safety measures, and strict access controls. It also emphasizes compliance with key regulations and maintains high security standards by achieving PCI Level 4 Merchant status and adhering to GDPR. Unbounce’s commitment to maintaining a secure platform for creating landing pages, popups, and sticky bars is evident in its security measures.

Although it may not offer the same level of security as Unbounce, Zoho Sites also provides a secure environment for website creation and management, with features such as SSL encryption, two-factor authentication, and regular software updates. However, it falls slightly short of Unbounce in terms of the overall security score.

🏆 Winner: Tie

. Both Unbounce and Zoho Sites have strong AI capabilities, each with a score of 7.5. Unbounce excels in personalized design and content generation, while Zoho Sites shines in ecommerce features and additional AI features.

Unbounce’s Smart Builder utilizes AI to optimize landing page creation, offering personalized templates, copy and design recommendations. This tool makes building landing pages faster and more efficient, allowing users to connect their marketing tools without the need for coding.

Zoho Sites leverages AI for content generation through Zia, Zoho’s AI content assistant. Zia helps in creating engaging and conversion-optimized content for landing pages by offering intelligent, contextual suggestions for headlines and paragraphs. This feature significantly reduces the time required to create high-quality landing page copy. Users need to generate a secret API key from OpenAI and connect it with their Zoho LandingPage account to enable Zia Content Assistant.

🏆 Winner: Zoho Sites

. Both Unbounce and Zoho Sites offer different user management capabilities.

• Unbounce offers one staff account on its basic plan, with the option to expand up to 15 accounts on the premium plan. It also provides customizable permissions, enabling you to restrict or grant access based on roles such as viewer, author, and administrator.
• The number of users who can edit a Zoho Sites website and their access levels depend on the chosen plan. The Free Plan allows only the owner to edit, while paid plans like Pro, Business, and Enterprise offer access for up to 10, 25, and 50 users respectively.

Unbounce User Roles and Access Levels:

Additional Features

User Feedback

The reviews for Unbounce reveal a mixed sentiment among users. On the positive side, many appreciate its user-friendly, drag-and-drop page builder, which facilitates the quick creation and editing of landing pages without the need for technical expertise. Users find it beneficial for A/B testing, integrating with CRMs, and swiftly turning around marketing content. However, there are notable concerns, particularly with a case of unexpected switch to an annual plan without consent and refusal to refund, indicating potential issues with customer service and billing practices. Additionally, some users mention technical limitations, such as responsiveness issues and the absence of global elements for content updates across multiple pages, which can hinder efficiency.

Zoho Sites receives mixed reviews, with users praising its user-friendly interface, extensive template library, and seamless integration with other Zoho products, which simplifies website development and management for small businesses. However, some users express dissatisfaction with its limited design flexibility and the inability to create custom features. Overall, Zoho Sites addresses the need for cost-effective website solutions, particularly for those without coding knowledge, offering a one-stop-shop for building and managing websites with varying degrees of customization and integration with other business tools.

FAQ