Web.com vs Instapage: What's the Best Builder in 2024?

Web.com vs Instapage: Final verdict

Web.com and Instapage both offer unique strengths, catering to different user needs and preferences.

Web.com (Overall Grade: 5.8/10)

is a versatile website builder aimed at users without coding expertise. It provides a drag-and-drop interface, a variety of templates, and essential ecommerce features. Web.com is suitable for small businesses and individuals looking to establish an online presence with ease. However, it falls short in advanced functionalities and customization options compared to Instapage.
Instapage (Overall Grade: 6.6/10)

excels in creating high-converting landing pages with a focus on personalization, optimization, and testing. It offers a user-friendly interface, comprehensive design features, and robust integration capabilities. Instapage is ideal for businesses aiming to improve advertising conversion and lead generation. While it lacks some ecommerce-specific features, its advanced marketing tools and ease of use make it a strong contender in the landing page space.

	Overall grade: 5.8	Overall grade: 6.6
Design functionalities & templates	6.4	8.0
Ease of use	6.4	8.5
Ecommerce	6.3	4.2
Website Editors	6.6	7.5
Product testing options	0.2	6.1
Price	7.4	7.0
Hosting quality	5.9	6.0
Website speed optimization	5.8	6.2
Plugins and integrations	6.7	6.8
Marketing features	7.0	7.7
Customer support	7.3	7.6
Security	7.6	8.4
AI capabilities	7.3	6.0
User Management	5.2	7.3

Which one is the best for ecommerce: Web.com or Instapage?

6.3

4.2

Verdict

: Web.com is more suited for comprehensive ecommerce needs, while Instapage excels in landing page optimization with limited ecommerce capabilities.

Web.com

: With a score of 6.3, Web.com offers a robust set of ecommerce features, including product listing, marketing tools, shipping options, and payment gateway integration. It is designed for users who need a full-fledged ecommerce platform with easy customization and mobile responsiveness. However, when comparing Web.com vs Instapage, Web.com stands out for its broader ecommerce functionalities.
Instapage

: Scoring 4.2, Instapage is primarily a landing page builder with some ecommerce integrations like Shopify and payment gateways such as Stripe and PayPal. It is ideal for businesses focused on optimizing their advertising conversions rather than managing a full online store. Instapage’s strength lies in its ability to create high-converting landing pages, but it lacks the comprehensive ecommerce features found in Web.com.

Which one is the best for informational and business websites?

6.5

7.9

Verdict

: When comparing Web.com vs Instapage, Instapage emerges as the superior choice for informational and business websites, thanks to its higher score and more comprehensive features tailored for marketing and optimization.

Web.com

: Web.com offers a user-friendly platform with drag-and-drop functionality and a variety of pre-built templates. It emphasizes mobile responsiveness and includes SEO tools to improve online visibility. However, its score of 6.5 indicates that it may lack some advanced features and customization options that more demanding users might require.
Instapage

: Instapage, with a score of 7.9, is designed to enhance advertising conversion through personalized and optimized landing pages. It provides a range of tools for creating, testing, and optimizing pages, making it ideal for businesses focused on marketing and lead generation. Its ease of use and comprehensive features make it a strong contender for informational and business websites.

Web.com vs Instapage: Detailed comparison

6.4

8.0

🏆

Winner: Instapage.

If you’re looking for a platform that offers more creative control, a wide array of design features, and a focus on increasing sales, leads, and customer satisfaction, Instapage is the preferred choice.

Web.com offers over 100 website templates designed to cater to a broad spectrum of industries and personalization needs. These templates are structured to be straightforward in customization, allowing users to easily adapt their chosen designs to suit their unique brand identity through the platform’s editor.

Web.com Themes

Compared to Web.com, Instapage provides an extensive collection of 100+ design templates for website building, business-specific templates. These templates are tailored to support small teams and businesses in executing their marketing campaigns efficiently, including features for marketing automation, CRM, and analytics integrations.

Instapage Themes

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6.4

8.5

🏆 Winner: Instapage

. With an ease of use score of 8.5, Instapage outperforms Web.com, which scored 6.4. Instapage’s intuitive drag-and-drop interface and wide range of customization options make it a more user-friendly choice.

Learning Resources

🏆 Winner: Instapage

. Both platforms offer learning resources, but Instapage provides a more comprehensive set, including blogs, webinars, videos, podcasts, ebooks, dictionaries, guides, and customer stories. Web.com, on the other hand, offers AI-powered tools and a knowledge base.

Learn Web.com

Learn Instapage

6.3

4.2

Web.com and Instapage offer different ecommerce capabilities. Web.com provides a suite of ecommerce features, including product listing, marketing features, shipping options, and payment gateways integration. On the other hand, Instapage, primarily a landing page builder, supports integration with ecommerce platforms like Shopify.


Ecommerce themes and templates	5.5	0.0
Product page customization	6.0	0.0
Payment processing and commissions	6.5	5.0
POS capabilities	4.0	0.0
Payment gateways	7.0	6.0
Product numbers	5.0	0.0
Additional ecommerce features	6.0	4.0

Web.com ecommerce features:

Product listing
Marketing Features
Shipping options
Payment Gateways integration

Instapage ecommerce features:

Shopify integration
Payment gateways such as Stripe and Paypal

Ecommerce themes & templates

Web.com offers around 15 ecommerce templates designed to help businesses quickly launch and customize their online stores. These templates are compatible with Web.com’s website builder, facilitating straightforward customization and integration for digital storefronts. On the other hand, Instapage does not have ecommerce specific templates.

Product page customization

Web.com’s website builder offers a suite of tools for e-commerce stores, including product category management for organizing inventory and improving navigation, and product listing features for adding detailed product information and images. Users can create and manage product variants to accommodate items with multiple options, enhancing the customer shopping experience. The platform also supports various fulfillment types, allowing store owners to specify shipping or pickup options. Lastly, products can be easily published and integrated across different sales channels, facilitating broader market reach. Instapage, however, does not have product page customization capabilities.

Payment processing

The Web.com website builder facilitates eCommerce activities by supporting popular payment gateways like PayPal, Stripe, and all major debit and credit cards, ensuring a wide array of payment options for customers. Instapage supports payment gateway integration, notably through external systems and third-party services like Commence Payments for Stripe, facilitating various payment options such as Apple Pay, Google Pay, and card payments. The platform itself does not directly charge commissions for transactions, but payment gateways may have their own fees. While Instapage specializes in creating high-converting landing pages with a focus on online marketing, it does not explicitly offer Point of Sale (POS) capabilities, suggesting a primary use case away from direct sales or retail transactions.

6.6

7.5

🏆

Winner: Instapage

. Instapage, with a score of 7.5, is a comprehensive website builder focused on creating and optimizing landing pages for various marketing campaigns. It offers a drag-and-drop editor, AI content generation, detailed analytics, and extensive customization through custom code editing, alongside security and compliance features. The platform supports collaboration, integrates with numerous marketing tools, and is designed to streamline the process of building, testing, and optimizing landing pages to increase conversions.

Web.com’s website builder, scoring 6.6, offers a user-friendly platform with a variety of templates and a drag-and-drop interface for easy customization, albeit with some creative limitations due to its row-based layout. It supports basic e-commerce capabilities suitable for small businesses, alongside features like analytics, social media integration, and email services. However, for more advanced functionalities like promotional pop-ups, calendars, or comprehensive blogging tools, the platform may fall short unless users are willing to add custom code.

Mobile editor/app

No clear winner

. Neither Web.com nor Instapage offer a dedicated mobile editor app. However, both platforms emphasize mobile responsiveness in their designs, ensuring that websites perform well across various devices.

Web.com’s website builder is aimed at those without coding expertise, providing drag-and-drop functionality and a selection of pre-built templates for easy website creation and customization. It emphasizes mobile responsiveness, ensuring websites perform well across various devices, and incorporates eCommerce capabilities for businesses looking to sell online.

Instapage, on the other hand, is a comprehensive landing page platform designed to improve advertising conversion through personalization, optimization, and testing. It offers a range of tools for creating, testing, and optimizing landing pages with a focus on increasing sales, leads, and customer satisfaction. The platform boasts features such as AI content generation, targeted messaging through personalized landing pages, data-backed insights for optimization, and seamless ad-to-landing-page experiences.

In summary, while neither platform offers a dedicated mobile editor app, both Web.com and Instapage ensure that their websites are mobile-responsive, catering to the increasing number of mobile users.

0.2

6.1

Overall Result

:

Instapage Wins

. Instapage scores 6.1 in product testing options, significantly higher than Web.com’s 0.2. Instapage offers a 14-day free trial, during which users can test premium features. However, users are required to fill in their payment information, and if they don’t cancel by the end of the trial period, they may be charged automatically. Web.com, on the other hand, does not offer a free or trial version, and it’s not possible to test any of the features of the website builder before purchasing any of their plans.


Free Plan	No	No
Trial Duration	No	14 days (Requires payment information)
Testing Premium Features	Not possible	During the free trial
Money Back Guarantee	3-day money back guarantee	24 hour money back guarantee

7.4

7.0

Web.com offers more affordable plans compared to Instapage, but Instapage provides more advanced features, especially for businesses looking to optimize their advertising conversion.

	Offerings	Offerings
$10-$20	Website ($19.99/month): AI-powered Website Builder. Free domain & domain privacy for 1 year. Professional email for 3 months. SSL Certificate for 1 month. 1 hour expert design support. Social & email marketing tools. Value for price: 6.5	No offering at this amount.
$20-$30	Website + Marketing ($24.99/month): All features in the Website plan. Enhanced marketing tools. Appointment scheduling. Value for price: 7.0	No offering at this amount.
$30-$40	eCommerce ($34.99/month): All features in the Website + Marketing plan. Online store with secure checkout. Sell on multiple marketplaces like Facebook, Instagram, Amazon, eBay, etc. Value for price: 8.5	No offering at this amount.
$200+	No offering at this amount.	BUILD ($299/month): Optimize conversions with experimentation and lead generation. Includes #1 Landing page builder, No Conversion Limits, Server-Side A/B Testing, AI Content, Unlimited Triggered Popups, Thor Render Engine, Dynamic Text Replacement, SSL Encryption, GDPR Compliance, Google SSO, Zapier, HubSpot, Salesforce, Marketo Integration, Multi-Step Forms, Invisible reCAPTCHA, and more. Value for Price: 7.5

In some cases companies have different prices based on various components like a
location. As a result in rare cases the prices displayed here can differ from the ones you see on their
websites.

5.9

6.0

Winner: Instapage

. Instapage edges out Web.com with a 99.9% uptime guarantee and cloud hosting. While both platforms offer hosting, Web.com does not provide uptime statistics or guarantees, and it uses shared hosting. The lack of transparency about data center locations for both platforms makes it difficult to assess their global performance capabilities. However, Instapage’s commitment to uptime reliability gives it a slight advantage.


Do they offer hosting?	Yes, with unlimited storage and daily backups	Yes
Type of hosting:	Shared hosting	Cloud Hosting
Uptime:	Not provided	99.9%
Uptime Guarantee:	No	Yes, 99.9%
Data Centers:	Not disclosed	Not disclosed

5.8

6.2

🏆 Winner: Instapage

Both Web.com and Instapage offer strategies for speed optimization, but Instapage has a slightly higher website speed optimization score.


Focus	Mobile Optimized design, Code Minification, Caching, Image Optimization	Responsive design, Image optimization, Caching
Performance Tools	Not specified	Not specified
Key Strategies	Mobile Optimized design, Code Minification, Caching, Image Optimization	Responsive design, Image optimization, Caching
Load Times	Varies depending on optimization and website complexity	Varies depending on optimization
Page Speed Scores Range	Not specified	Not specified
Core Web Vitals Improvement	Not specified	Not specified

Web.com’s strategies for speed optimization include mobile optimized design, code minification, caching, and image optimization. However, the load times and PageSpeed scores vary depending on optimization and website complexity. Web.com does not provide any information on their Core Web Vitals improvements.

Instapage’s strategies for speed optimization include responsive design, image optimization, and caching. The load times and PageSpeed scores also vary depending on optimization. Instapage does not provide any information on their Core Web Vitals improvements. Despite the lack of specific data, Instapage has a slightly higher website speed optimization score, making it the winner in this category.

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6.7

6.8

🏆 Winner: Instapage.

With a score of 6.8, Instapage slightly edges out Web.com (6.7) in terms of plugins and integrations. Instapage supports over 40 integrations with third-party platforms, including major CRM, email marketing, analytics, and advertising tools. This enables users to connect their landing pages seamlessly with essential digital marketing tools and services, enhancing the overall marketing funnel.

On the other hand, Web.com provides a suite of plugins and integrations for websites built on its platform, including features for email marketing, social media engagement, analytics, and eCommerce capabilities. However, more sophisticated features or premium plugins might require an upgrade to higher-tier plans or involve additional fees.

Instapage Applications

Instapage integrations

7.0

7.7

🏆

Overall Winner: Instapage

. Instapage edges out Web.com with a slightly higher score, thanks to its comprehensive landing page platform designed to improve advertising conversion. While Web.com offers a solid range of marketing tools, Instapage’s focus on personalization, optimization, and testing gives it the upper hand.


SEO Tools
Email Marketing
Blogging
Social Media Integration
Analytics and Reporting	Basic website analytics and Google Analytics setup	Conversion analytics, real-time reports, and A/B testing
Ads and Promotions	Yes, with tiered selection of marketing tools	Yes, with features like AdMap and ad platform integration

7.3

7.6

🏆 Winner: Instapage

. Comparing Web.com vs Instapage, Instapage takes the lead in this category with a customer support score of 7.6. Instapage offers live chat support directly within the application, available 24 hours a day from Monday to Friday, along with email and phone support during regular business hours. This ensures users have access to assistance throughout the week, making it a reliable option for resolving issues promptly.

Web.com, with a customer support score of 7.3, provides 24/7 support through email, live chat, and phone. The 24/7 phone line is particularly notable for offering immediate assistance, which is free with all plans. However, it lacks the specialized enterprise support that Instapage offers, such as personalized assistance through Success Managers and Launch Specialists, which can be crucial for businesses looking to optimize their use of the platform.

7.6

8.4

🏆

Winner: Instapage

. Instapage’s security measures are more comprehensive and robust, with SOC 2 Type I and Type II compliance, risk management policies, and a strong focus on privacy, aligning with GDPR and CCPA regulations. Their Information Security Program is based on ISO 27001/2 and NIST 800-53 frameworks, covering multiple aspects of security from asset management to incident response. Physical, access, and network security protocols are rigorously enforced, alongside SSL/HTTPS support for all landing pages to ensure secure client data handling and privacy.

Web.com also offers a range of security measures, including website staging environments, email solutions, and a partnership with SiteLock Security for cloud-based security services. However, compared to Instapage, their security measures are not as comprehensive, which is reflected in their lower security score.

7.3

6.0


AI Builder	Web.com offers an AI website builder for easy website creation
AI Ecommerce features	AI tools for personalized product recommendations, automated inventory management, customer service chatbots, and data analysis
AI Content Generation	AI Writer for versatile content creation in multiple languages	AI Content Generator for quicker landing page creation
Additional AI Features	AI Domain Generator and AI Logo Builder for easy website design and branding	AI Experiments for dynamically allocating traffic to landing pages

🏆 Winner: Web.com

. With a score of 7.3, Web.com offers a comprehensive range of AI features designed to simplify the website creation process and enhance the ecommerce experience. Its AI tools include an AI website builder, AI ecommerce features, an AI Writer for content creation, and additional features like an AI Domain Generator and AI Logo Builder.

Instapage, scoring 6.0, does not offer an AI builder or AI ecommerce features. However, it does provide an AI Content Generator for quicker landing page creation and an AI Experiments feature for dynamically allocating traffic to landing pages. While these features are useful, they are not as comprehensive as those offered by Web.com.

5.2

7.3

🏆 Winner: Instapage

. Both Web.com and Instapage allow multiple user accounts, but Instapage provides more detailed user roles and access levels.

Web.com allows multiple user accounts, however the platform does not specify how many accounts are supported.
On Instapage, users managing a website can be assigned different roles: Viewer, Editor, or Manager. The number of users you can invite depends on your subscription limits. However, only one user can edit a page at a time to prevent overwrite issues.

Web.com User Roles and Access Levels:

Role	Description	Access Highlights
Primary	The main account holder or primary user.	Edit primary user info, Purchase products, Manage and renew products and services.
Admin	Users with administrative privileges besides the primary.	Edit payment information, Add/Edit/Delete user roles, Manage and renew products and services, Edit WHOIS Admin and Tech user info.
Tech	Users with technical responsibilities.	Manage and renew products and services, Edit WHOIS Admin and Tech user info.

Instapage User Roles and Access Levels:

Role	Description	Access Highlights
Administrator	Oversees the entire Instapage account, managing users, settings, and billing information.	Full access to all features, including user management, settings, billing, and page creation and editing.
Editor	Works on creating and editing landing pages, responsible for the design and content.	Can create and edit pages, manage integrations, and view analytics, but cannot change account settings or manage users.
Viewer	Has view-only access to the landing pages, typically for review or analytics purposes.	Can view pages and analytics but cannot make any edits or access account settings.

Additional Features


SSL Certificate
Custom Domain
Free Custom Domain Included
International Domains
Mobile Responsive
Page Speed
Website Builder Mobile App
Convert a Website To An App
Website Analytics
Multilingual Sites
Multiple Users

Web.com vs Instapage: User Feedback

Web.com

0 reviews

0 out of 5 stars

Instapage

488 reviews

4.3 out of 5 stars

Web.com offers a user-friendly website builder with drag-and-drop functionality and a variety of pre-built templates, making it accessible for users without coding expertise. Its emphasis on mobile responsiveness and eCommerce capabilities makes it a versatile choice for businesses looking to establish an online presence. However, specific user feedback and ratings are not available, which makes it challenging to gauge overall user satisfaction.

Instapage, on the other hand, is highly regarded for its user-friendly interface and robust customer support, as reflected in its 4.3/5 rating on G2 with 488 reviews. Users appreciate its effectiveness in creating high-converting landing pages optimized for lead capture. The platform’s ease of use, broad range of integrations, and data-backed insights for optimization are frequently highlighted. However, some users have reported issues with mobile responsiveness, custom domain settings, and occasional bugs, which can impact the overall user experience.

The making of this blog

We followed a clear, step-by-step process to write and research this article.

Our Ranking Criteria

Web.com vs Instapage: FAQ

Which platform is better for ecommerce, Web.com or Instapage?

For businesses focused on ecommerce, Web.com offers a more comprehensive set of tools and features tailored for online selling. Instapage, while supporting ecommerce through integrations like Shopify, is primarily focused on optimizing landing pages for advertising conversion rather than serving as a standalone ecommerce platform.

Can I create high-converting landing pages with both Web.com and Instapage?

Instapage is specifically designed for creating and optimizing high-converting landing pages, with a wide range of tools for personalization, testing, and analytics. Web.com, although offering a variety of templates and some customization options, is more general-purpose and less specialized in landing page optimization.

Which platform offers better design and customization options?

Instapage is the winner when it comes to design and customization options, offering a more extensive collection of templates and a focus on marketing and conversion optimization. Web.com provides a straightforward platform with drag-and-drop functionality but may not offer the same level of creative control as Instapage.

How do Web.com and Instapage compare in terms of ease of use?

Instapage scores higher in ease of use, thanks to its intuitive drag-and-drop interface and comprehensive learning resources. Web.com is also user-friendly but may not provide the same level of guidance and support for beginners.

Are there any free trials available for Web.com or Instapage?

Instapage offers a 14-day free trial, allowing users to test premium features, but requires payment information upfront. Web.com does not offer a free trial, making it difficult to test the platform’s features without committing to a purchase.

Which platform is more affordable?

Web.com offers more affordable plans compared to Instapage, making it a budget-friendly option for users looking to build a website or online store. Instapage, while more expensive, provides advanced features for landing page optimization and advertising conversion.

Which platform provides better customer support?

Instapage slightly outperforms Web.com in customer support, offering live chat support 24/5 and personalized assistance for enterprise customers. Web.com provides 24/7 support through email, live chat, and phone but does not offer specific support for enterprise customers.

Can I use AI features with both platforms?

Web.com offers a range of AI features, including an AI website builder and AI ecommerce tools, making it suitable for automated website creation and customization. Instapage provides an AI Content Generator for quicker landing page creation but does not offer an AI builder or AI ecommerce features.