Webflow vs Adobe Commerce(ex Magento): Comprehensive comparison guide for 2024

Final verdict

Webflow and Adobe Commerce(ex Magento) both offer powerful platforms, but they cater to different user needs and expertise levels.

• 
  Webflow (Overall Grade: 7.9/10)
  
  excels in providing a user-friendly interface with robust design tools, making it ideal for professional designers and developers. It offers a comprehensive solution for creating custom, responsive websites without extensive coding knowledge. Webflow’s strengths lie in its design functionalities, ease of use, and website speed optimization. It is a great choice for users who prioritize design flexibility and a visually intuitive interface.
• 
  Adobe Commerce(ex Magento) (Overall Grade: 6.9/10)
  
  is a versatile commerce platform suitable for both B2B and B2C businesses. It offers extensive ecommerce features, AI-driven personalization, and scalability with cloud-native solutions. Adobe Commerce is ideal for larger businesses that require advanced customization and integration capabilities. While it may have a steeper learning curve, its robust ecommerce tools and comprehensive marketing features make it a powerful platform for businesses aiming to scale and optimize their online stores.

	Overall grade: 7.9	Overall grade: 6.9
Design functionalities & templates	8.6	6.7
Ease of use	7.5	5.4
Ecommerce	8.5	9.4
Website Editors	9.0	7.8
Product testing options	6.3	3.9
Price	8.0	5.8
Hosting quality	8.9	8.1
Website speed optimization	8.1	6.6
Plugins/extensions and integrations	5.5	9.1
Marketing features	7.8	8.1
Customer support	8.3	8.3
Website security	7.8	8.4
AI capabilities	8.3	7.7
User Management	8.3	8.0
Overall	7.9	6.9

Best for ecommerce

8.5

9.4

Verdict

: Adobe Commerce (ex Magento) is the superior choice for large-scale and highly customizable ecommerce solutions, while Webflow is excellent for designers seeking a balance between design flexibility and ecommerce functionality.

• 
  Webflow
  
  : Webflow is a robust platform for creating online stores, offering comprehensive ecommerce features such as easy store creation without coding, extensive customization options, product management with variations, inventory tracking, integration with major payment gateways, automated shipping calculations, tax configuration, and marketing tools like abandoned cart recovery and email marketing. However, when comparing Webflow vs Adobe Commerce(ex Magento), Webflow may not match the scalability and advanced ecommerce capabilities of Adobe Commerce.
• 
  Adobe Commerce (ex Magento)
  
  : Adobe Commerce is a versatile commerce platform suitable for both B2B and B2C businesses, offering AI-driven personalization, support for multiple brands and markets, developer tools for customization, and scalability with cloud-native solutions. It includes features like store fulfillment, PWA studio, customer segmentation, and business intelligence tools. Its cloud delivery ensures security and PCI compliance, and it seamlessly integrates with third-party applications and services. Adobe Commerce’s extensive ecommerce capabilities make it a top choice for businesses looking for a highly customizable and scalable solution.

Best for informational & business websites

8.6

7.4

• 
  Webflow
  
  : Scoring 8.6, Webflow excels in creating visually appealing and responsive informational websites. Its robust design functionalities and templates, combined with an intuitive visual interface, make it ideal for professional designers and developers. Webflow’s managed hosting and focus on website speed optimization further enhance its suitability for business websites. When comparing Webflow vs Adobe Commerce(ex Magento), Webflow stands out for its ease of use and design flexibility.
• 
  Adobe Commerce(ex Magento)
  
  : With a score of 7.4, Adobe Commerce(ex Magento) is a versatile platform that offers extensive customization and scalability. While it is primarily designed for ecommerce, it can be adapted for informational websites. However, its complexity and focus on ecommerce features may pose challenges for users without technical expertise. Adobe Commerce(ex Magento) offers robust security and a wide range of plugins and integrations, making it a powerful but more complex option for business websites.

Detailed comparison

8.6

6.7

🏆

Winner: Webflow.

With a score of 8.6, Webflow outperforms Adobe Commerce(ex Magento) in terms of design functionalities and templates.

Webflow delivers a robust design experience with a diverse range of template and customization options. Boasting over 1000 pre-built templates covering various industries and website types, including free and premium options, Webflow ensures a constantly evolving library for users.

Webflow Themes

On the other hand, Adobe Commerce, formerly Magento, prioritizes flexibility over pre-built templates. While it offers a limited selection of base themes, users can access third-party themes for customization.

Adobe Commerce(ex Magento) Themes

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7.5

5.4

🏆 Winner: Webflow

. Scoring 7.5, Webflow is user-friendly for experienced designers and developers, offering a visually intuitive interface with drag-and-drop features. Adobe Commerce(ex Magento), with a score of 5.4, offers high customization capabilities and scalability but its complexity can pose challenges for beginners without technical expertise.

Learning Resources

🏆 Winner: Tie

. Both Webflow and Adobe Commerce(ex Magento) offer a comprehensive set of learning resources. Webflow University and Adobe Digital Learning Services provide diverse courses and tutorials covering fundamental to advanced aspects of their respective platforms.

8.5

9.4

Adobe Commerce (ex Magento) scores higher in the ecommerce sector with a score of 9.4 compared to Webflow’s 8.5. Adobe Commerce is a versatile commerce platform suitable for both B2B and B2C businesses, offering AI-driven personalization, supports multiple brands and markets, provides developer tools for customization, and ensures scalability with cloud-native solutions. On the other hand, Webflow is a robust platform for creating online stores, offering comprehensive ecommerce features such as easy store creation without coding, extensive customization options, product management with variations, inventory tracking, integration with major payment gateways, automated shipping calculations, tax configuration, and marketing tools like abandoned cart recovery and email marketing.

Ecommerce themes and templates	7.5	7.5
Product page customization	8.3	9.0
Payment processing and commissions	7.8	7.8
POS capabilities	6.5	7.0
Payment gateways	8.0	8.5
Product numbers	7.0	7.5
Additional ecommerce features	7.9	8.0

Webflow ecommerce features:

• Checkout and Payment Processing with Stripe, PayPal, etc.
• Marketing and Promotions
• Tax and Shipping calculations

Adobe Commerce(ex Magento) ecommerce features:

• Product and Inventory Management
• Order Management
• Customer Management
• Marketing and Promotions
• Payment Processing
• Multi-Channel Commerce

Ecommerce themes & templates

Webflow offers a diverse range of ecommerce themes and templates designed to cater to various types of online stores, from fashion and technology to artisan crafts and children’s products. Each template comes equipped with built-in ecommerce functionality, allowing you to easily add products and manage your store without the need for coding. Adobe Commerce, powered by Magento, offers a comprehensive ecosystem for ecommerce themes and templates, enabling businesses to customize their online stores to meet specific branding and functionality requirements. Themes in Adobe Commerce serve as the visual and structural framework for online stores, incorporating layout files, template files, translation files, and skins to define the look and feel.

Product page customization

Webflow offers extensive customization options for eCommerce product pages, allowing users to design and personalize their pages without coding. It provides tutorials for creating product pages from scratch, offers responsive templates for various devices, and allows users to add custom code and dynamic content using Webflow’s CMS for maximum customization flexibility. Adobe Commerce, formerly known as Magento, offers extensive customization options for product pages, enabling businesses to enhance the user experience and tailor product displays to their specific needs. This includes customizing layouts, product attributes, images and media, dynamic content like related products and reviews, and custom product options such as configurable and bundled products. These customizations can help businesses create a unique and user-friendly online shopping experience.

Payment processing

When it comes to payment processing, Webflow provides a flexible and secure platform for payment processing and ecommerce through integrations with leading payment gateways like Stripe and PayPal. This allows users to accept a wide range of payments, including credit card transactions directly from their websites. Given the versatility of Stripe and PayPal, businesses can manage online sales efficiently, and these integrations likely support various transaction types, potentially including POS transactions for physical sales environments. Adobe Commerce offers integrated payment solutions and commission management for seamless online transactions, alongside POS integration for omnichannel retail experiences. It supports a wide array of payment gateways, ensuring flexible and secure payment options for customers. These features make Adobe Commerce a versatile platform for businesses aiming to provide a comprehensive and secure shopping experience both online and in physical stores.

9.0

7.8

🏆

Winner: Webflow

. With a score of 9.0, Webflow’s website builder editor is praised for its intuitive visual interface that simplifies the process of designing and editing responsive websites without requiring deep technical knowledge. It offers a perfect blend of ease of use for beginners and the flexibility for more advanced users, enabling significant cost savings by allowing users to customize and manage their sites without hiring professionals.

Adobe Commerce, scoring 7.8, offers a user-friendly website editor with its Page Builder tool, designed for ease of use through drag-and-drop capabilities, allowing for simple management and customization of eCommerce sites without extensive developer involvement. It provides a flexible and intuitive platform for users to effortlessly design, update, and maintain their online stores, supported by a variety of design options and themes for tailored branding and promotional activities.

Mobile editor/app

7.0

0

🏆

Winner: Webflow

. Both Webflow and Adobe Commerce(ex Magento) do not have an official mobile editor app. However, Webflow has a third-party app called EditFlow, created by a community member for Webflow users, which is currently only available for iOS. On the other hand, Adobe Commerce does not offer a mobile app for website editing at this time. Therefore, Webflow is the winner in this category due to the availability of a third-party mobile editing app.

6.3

3.9

Overall Result

:

Webflow Wins

. Webflow scores 6.3 in product testing options, while Adobe Commerce(ex Magento) scores 3.9. Webflow offers a free version where users can test some basic features. However, it does not provide a trial version or a money-back guarantee. On the other hand, Adobe Commerce(ex Magento) does not offer a free or trial version, but it allows users to test premium features by requesting a demo version. Unfortunately, it does not provide a money-back guarantee.

Free Plan	Yes	No
Trial Duration	No	No
Testing Premium Features	Basic features with free plan	By requesting a demo version
Money Back Guarantee	No	No

8.0

5.8

Webflow offers a range of pricing options, from free to enterprise-level, while Adobe Commerce (ex Magento) is more focused on providing tailored solutions for larger businesses, starting at a higher price point.

	Offerings	Offerings
Free	Starter (Free): Limited features for new sites, including 2 static pages and 50 form submissions lifetime.	No offering at this amount.
$10-$20	Basic ($18/month): Suitable for simple sites with a custom domain, including basic SEO controls and 500 monthly form submissions. And 100 pages. Value for price: 6.5	No offering at this amount.
$20-$30	CMS ($29/month): For content-driven sites with 2,000 CMS items, 1,000 monthly form submissions, and full API access. And 150 website pages. Value for price: 7.5	No offering at this amount.
$40-$45	Standard ($42/month): For new businesses with up to 500 ecommerce items, includes basic ecommerce features, and 2% transaction fee Value for price: 8.5	No offering at this amount.
$45-$50	Business ($49/month): High traffic capacity, advanced features like site search, and up to 10 content editors. Value for price: 8.0	No offering at this amount.
$80-$90	Plus ($84/month): Higher volume businesses with 0% transaction fees, up to 5,000 ecommerce items, and advanced features. Value for price: 9.0	No offering at this amount.
$200-$300	Advanced ($235/month): Scalable solution for large online stores with up to 15,000 ecommerce items and the highest caps and 0% transaction fees. Value for Price: 9.5	No offering at this amount.
$2000+	No offering at this amount.	Adobe Commerce Pro and Managed Services ($2000/month): Adobe Commerce Pro and Managed Services are designed to deliver scalable, secure, and extensive eCommerce solutions tailored to a wide range of business demands. It offers a comprehensive set of ecommerce tools, including product and inventory management, efficient order processing, customer account management, targeted marketing capabilities, diverse payment processing options, robust security measures, and scalability to accommodate business growth. It also offers both self-hosted and cloud-hosted options, providing flexibility and optimized performance. While it does not have an AI website builder, it offers a powerful theme framework for comprehensive control, including frontend editing for basic adjustments. Experienced developers can employ custom code for unique designs and advanced functionalities.

8.9

8.1

Winner: Webflow

. Webflow offers managed hosting with a 99.99% uptime guarantee on their Enterprise plan. They leverage a globally distributed network of data centers from Amazon Web Services (AWS) and Fastly. Adobe Commerce, on the other hand, offers both self-hosted and managed hosting options, with an uptime guarantee for their managed hosting. They leverage Amazon Web Services (AWS) for their cloud infrastructure, but specific data center details are not publicly available.

Do they offer hosting?	Yes, included in all paid plans	Yes, included in all paid plans
Data Centers:	Webflow doesn’t actually have its own data centers. Instead, it relies on a globally distributed network of data centers from Amazon Web Services (AWS) and Fastly.	Adobe Commerce on Cloud infrastructure Leverages Amazon Web Services (AWS), Specific data center details not publicly available
Type of hosting:	Managed Hosting	Self Hosting, Managed Hosting
Uptime:	99.99%	Uptime Guarantee for Adobe Managed hosting is provided
Uptime Guarantee:	Only Enterprise plan, 99.99%	Yes

8.1

6.6

🏆 Winner: Webflow

Both Webflow and Adobe Commerce(ex Magento) prioritize website performance and page speed, but Webflow takes the lead with its custom cache settings, custom element lazy loading, automatic minification, responsive templates, and CDN.

Focus	Custom Cache Settings, Custom Element Lazy Loading, Automatic Minification, Responsive templates, CDN	CDN, Database optimization, Caching, Indexing
Performance Tools	Google Lighthouse, PageSpeed Insights	Google PageSpeed Insights Integration
Key Strategies	Custom Cache Settings, Custom Element Lazy Loading, Automatic Minification, Responsive templates, CDN	CDN, Database optimization, Caching, Indexing
Load Times	Below 2 seconds average	Varies widely, dependent on optimization
Page Speed Scores Range	77.2/100	Scores vary; influenced by plugins, images
Core Web Vitals Improvement	Improving components’ usability, and emphasis on LCP, FID and CLS	Emphasis on LCP, FID, CLS improvements

Webflow’s approach to enhancing site speed includes custom cache settings, custom element lazy loading, automatic minification, responsive templates, and CDN. This approach leverages Webflow’s fast servers and CDN network to boost load speed. Webflow also focuses on improving components’ usability and places emphasis on Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). The average load time for Webflow websites is below 2 seconds, and the average PageSpeed score is 77.2/100.

Adobe Commerce(ex Magento), like Webflow, places a strong emphasis on website performance and page speed. Adobe Commerce(ex Magento)’s approach to enhancing site speed includes CDN, database optimization, caching, and indexing. This approach leverages Adobe Commerce(ex Magento)’s fast servers and CDN network to boost load speed. Adobe Commerce(ex Magento) also places emphasis on Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). However, the load times and PageSpeed scores for Adobe Commerce(ex Magento) websites vary widely, depending on optimization.

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5.5

9.1

🏆 Winner: Adobe Commerce(ex Magento).

Adobe Commerce(ex Magento) scores a high 9.1, offering a vast array of extensions and plugins, estimated to be in the tens of thousands, covering aspects such as marketing, payment processing, shipping, content management, security, and optimization. Webflow, scoring 5.5, doesn’t have plugins or extensions in the traditional sense. Instead, it offers a built-in library of website elements and functionalities that you can use to create your website. This library is constantly being expanded, so you’ll always have access to the latest features and tools. However, Adobe Commerce(ex Magento)’s extensive range of plugins and seamless integrations give it the upper hand.

Webflow Applications

Adobe Commerce(ex Magento) Applications

7.8

8.1

🏆

Overall Winner: Adobe Commerce(ex Magento)

. Adobe Commerce(ex Magento) edges out Webflow with a slightly higher score, indicating more advanced or comprehensive marketing features. Both platforms offer a range of tools, but Adobe Commerce(ex Magento) may provide more depth in areas like analytics and ad campaign management.

SEO Tools
Email Marketing
Blogging
Social Media Integration	Simplifies content sharing and audience engagement on major social platforms	Yes
Analytics and Reporting	Integrates with Google Analytics for comprehensive web traffic and behavior analysis	Adobe Commerce integrates with Google Analytics and other analytics tools, providing detailed insights into your ecommerce activities.
Ads and Promotions	Supports ad and promotion management through integration with platforms like Google Optimize	Advanced marketing tools for creating and managing promotions, coupons, and personalized content.

8.3

8.3

🏆 Winner: Tie

. When comparing Webflow vs Adobe Commerce(ex Magento), both platforms offer robust customer support, each scoring 8.3. Webflow provides 24/7 support through live chat, email, and a community forum, along with extensive documentation and video tutorials. Their Enterprise plan includes a dedicated Customer Success Manager and priority support options.

Adobe Commerce(ex Magento) also offers 24/7 support via phone, email, and live chat. They provide a comprehensive knowledge base, community forums, and various support resources such as documentation and video tutorials. For enterprise users, Adobe Commerce offers dedicated account management and access to a global network of experts, ensuring businesses can maximize their ecommerce operations.

7.8

8.4

🏆

Winner: Adobe Commerce(ex Magento)

. Adobe Commerce (formerly known as Magento) takes website security seriously and offers a range of measures to protect online stores from potential threats. This includes regular security updates and patches to address any vulnerabilities. The platform also offers secure payment processing and encryption to protect customer data. Additionally, Adobe Commerce provides tools for monitoring and detecting any suspicious activity on the website.

Webflow, on the other hand, also ensures the privacy and security of user data by implementing robust encryption techniques and strict access controls. They also regularly update their systems and conduct audits to identify and address any potential vulnerabilities, ensuring that user information remains confidential and protected. However, based on the security score, Adobe Commerce(ex Magento) has a slight edge over Webflow in terms of security.

8.3

7.7

AI Builder	Not available yet, but announced for future release	Not available
AI Ecommerce features	Not available	Personalized product recommendations, visual search capabilities, inventory management, and price optimization
AI content generation	Not available yet, but announced for future release	Automated generation of unique and compelling product descriptions, SEO optimization
Additional AI features	Not available yet, but announced for future release	AI-powered chatbots, security features, and marketing automation

🏆 Winner: Adobe Commerce(ex Magento)

. Adobe Commerce integrates AI across various aspects of eCommerce, enhancing customer service, security, and marketing. It also uses AI to streamline content creation and optimization for eCommerce platforms. On the other hand, Webflow does not currently have AI capabilities, but they have announced plans to introduce AI features in the future.

8.3

8.0

🏆 Winner: Webflow

. Both Webflow and Adobe Commerce (ex Magento) offer robust user management capabilities, but Webflow edges out slightly with a score of 8.3 against Adobe Commerce’s 8.0.

• Webflow’s user management varies by plan, with Core, Growth, and Enterprise plans offering unlimited editors. Access levels include Designer for full access and Editor for content editing. Workspace roles like Admin, Designer, and Editor ensure collaboration and security.
• Adobe Commerce’s user management depends on user licenses and roles. User licenses, bought separately, determine the total number of users allowed. Roles and permissions, managed within the available licenses, control access and modifications.

Webflow User Roles and Access Levels:

Adobe Commerce (ex Magento) User Roles and Access Levels:

Additional Features

SSL Certificate
Custom Domain
Free Custom Domain Included
International Domains
Mobile Responsive
Page Speed
Website Builder Mobile App
Convert a Website To An App
Website Analytics
Multilingual Sites
Multiple Users

User Feedback

Webflow

540 reviews

4.4 out of 5 stars

Adobe Commerce(ex Magento)

501 reviews

4.0 out of 5 stars

Webflow receives high praise for its user-friendly interface, eliminating the need for coding while offering extensive design flexibility. Users appreciate its scalability, cost-effectiveness, and seamless integration of essential features like forms and CMS. However, some users note a slight learning curve and occasional limitations, particularly in ecommerce functionalities and content management. Overall, Webflow proves to be a powerful tool for building and managing websites, offering robust features for both beginners and experienced developers, albeit with some room for improvement in certain areas like collaborative editing and content management.

Adobe Commerce (formerly Magento Commerce) receives high praise for its comprehensive ecommerce solutions, offering features like customer and order management, scalability, and customization options. Users appreciate its flexibility and ease of use, although some mention a learning curve due to its extensive features. Despite occasional drawbacks like slow speed or complexity, Adobe Commerce proves beneficial for businesses seeking robust ecommerce platforms, aiding in sales growth, customer management, and overall efficiency in managing online stores.

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