Webflow vs iPage: Comprehensive comparison guide for 2024

Final verdict

Webflow and iPage cater to different user needs, each excelling in specific areas.

• 
  Webflow (Overall Grade: 7.9/10)
  
  is a powerful platform designed for professional designers and developers. It offers extensive design functionalities, a flexible CMS, and top-tier hosting services. Webflow is ideal for users who need advanced customization and are comfortable with a steeper learning curve. When comparing Webflow vs iPage, Webflow stands out for its robust design tools, comprehensive ecommerce features, and superior website speed optimization.
• 
  iPage (Overall Grade: 6.1/10)
  
  is a user-friendly platform aimed at small businesses and personal projects. It provides a straightforward website building experience with a drag-and-drop editor and a variety of templates. iPage excels in ease of use and affordability, making it a good choice for beginners. However, in the Webflow vs iPage comparison, iPage falls short in advanced design capabilities and scalability for larger projects.

	Overall grade: 7.9	Overall grade: 6.1
Design functionalities & templates	8.6	7.0
Ease of use	7.5	7.6
Ecommerce	8.5	5.7
Website editors	9.0	6.8
Product testing options	6.3	2.5
Price	8.0	7.3
Hosting quality	8.9	7.7
Website speed optimization	8.1	7.4
Plugins/extensions and integrations	5.5	6.3
Marketing features	7.8	7.2
Customer support	8.3	6.9
Website security	7.8	7.5
AI capabilities	8.3	3.0
User management	8.3	3.2

Best for ecommerce

8.5

5.7

Verdict

: Webflow is a more robust choice for ecommerce, offering extensive customization and advanced features, while iPage is suitable for simpler, small to medium-sized online stores.

• 
  Webflow
  
  : Webflow excels in ecommerce with its powerful design tools, flexible CMS, and comprehensive ecommerce features. It supports extensive customization, making it ideal for businesses looking to create unique, responsive online stores. With a score of 8.5, Webflow stands out for its advanced capabilities, including seamless integration with major payment gateways, automated shipping calculations, and marketing tools like abandoned cart recovery.
• 
  iPage
  
  : iPage is a user-friendly platform that caters to small to medium-sized businesses. It offers essential ecommerce features such as inventory management, coupon codes, and SEO tools. However, with a score of 5.7, iPage may not scale well for larger enterprises or those with complex ecommerce needs. It is best suited for simpler online store setups, providing a straightforward solution for those without technical expertise.

Best for informational & business websites

8.6

7.2

• 
  Webflow
  
  : Scoring 8.6, Webflow excels in providing a comprehensive platform for professional designers. Its powerful design tools, flexible CMS, and top-tier hosting services make it ideal for creating custom, responsive websites. Webflow’s extensive template library and customization options cater to a wide range of industries, ensuring a high degree of personalization and functionality.
• 
  iPage
  
  : With a score of 7.2, iPage is a user-friendly platform that simplifies website creation for those without technical expertise. It offers a variety of templates and a drag-and-drop builder, making it accessible for small businesses and personal projects. However, it lacks the advanced design features and flexibility that Webflow provides, making it less suitable for more complex informational websites.

Detailed comparison

8.6

7.0

🏆

Winner: Webflow.

If you’re looking for a platform that offers more creative control and a wide array of design features, Webflow is the preferred choice.

Webflow delivers a robust design experience with a diverse range of template and customization options. Boasting over 1000 pre-built templates covering various industries and website types, Webflow ensures a constantly evolving library for users. The design customization features include a visual drag-and-drop editor for real-time adjustments, fine-grained control over every aspect of the design, and the ability to inject custom code for advanced users seeking additional personalization and unique functionalities.

Webflow Themes

Compared to Webflow, iPage offers a wide variety of templates and designs, catering to users with diverse needs and preferences. With hundreds of options available, ranging from simple and elegant to complex and dynamic, users can easily find a template that suits their specific project or business requirements. These templates are also customizable, allowing for a high degree of personalization in terms of layout, color schemes, and functionality. However, iPage does not provide a link to their themes page.

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7.5

7.6

🏆 Winner: iPage

. With a score of 7.6, iPage edges out Webflow (7.5) in terms of ease of use. iPage’s platform is designed with simplicity in mind, making it highly accessible for users with no prior web development experience. On the other hand, Webflow, while user-friendly for experienced designers and developers, may present a steeper learning curve for beginners.

Learning Resources

🏆 Winner: Webflow

. Both platforms offer solid learning resources, but Webflow goes a step further with its comprehensive set of learning resources, including Webflow University and a thriving community of users across multiple platforms.

8.5

5.7

Webflow and iPage both offer ecommerce capabilities, but they cater to different needs. Webflow is a robust platform for creating online stores, offering comprehensive ecommerce features such as easy store creation without coding, extensive customization options, product management with variations, inventory tracking, integration with major payment gateways, automated shipping calculations, tax configuration, and marketing tools like abandoned cart recovery and email marketing. On the other hand, iPage offers a range of ecommerce features suitable for small to medium-sized businesses looking to establish an online store. However, iPage’s ecommerce capabilities might not scale well for very large enterprises or those with highly complex ecommerce needs, as its features are more tailored to simpler online store setups.

Ecommerce themes and templates	7.5	5.5
Product page customization	8.3	5.0
Payment processing and commissions	7.8	6.0
POS capabilities	6.5	3.0
Payment gateways	8.0	6.5
Product numbers	7.0	4.0
Additional ecommerce features	7.9	5.5

Webflow ecommerce features:

• Checkout and Payment Processing with Stripe, PayPal, etc.
• Marketing and Promotions
• Tax and Shipping calculations

iPage ecommerce features:

• Inventory Management and Tracking
• Coupon Codes and Promotions
• SEO Tools
• PayPal Integration

Ecommerce themes & templates

Webflow offers a diverse range of ecommerce themes and templates designed to cater to various types of online stores, from fashion and technology to artisan crafts and children’s products. Each template comes equipped with built-in ecommerce functionality, allowing you to easily add products and manage your store without the need for coding. iPage offers a variety of ecommerce-specific templates designed to cater to online stores and businesses. These templates are integrated with features such as shopping carts, product catalogs, and payment processing options to facilitate online transactions. However, users might find some limitations in terms of customization and advanced ecommerce functionalities compared to specialized ecommerce platforms.

Product page customization

Webflow offers extensive customization options for eCommerce product pages, allowing users to design and personalize their pages without coding. It provides tutorials for creating product pages from scratch, offers responsive templates for various devices, and allows users to add custom code and dynamic content using Webflow’s CMS for maximum customization flexibility. iPage’s website builder offers a range of ecommerce product page customization options, allowing users to design their storefronts with various templates, adjust layouts, and incorporate multimedia elements like images and videos to showcase products. Users can also edit product descriptions, manage inventory, and set up different payment options. However, limitations may include less flexibility in advanced customization or coding for those who require unique, highly tailored functionalities beyond the provided templates and settings.

Payment processing

When it comes to payment processing, Webflow provides a flexible and secure platform for payment processing and ecommerce through integrations with leading payment gateways like Stripe and PayPal. This allows users to accept a wide range of payments, including credit card transactions directly from their websites. iPage supports several payment options for eCommerce, including major gateways like PayPal, Stripe, and others, catering to a wide range of currencies and countries. iPage does not charge commissions for transactions, commissions are charged by the gateways themselves. While iPage offers flexibility in online payment processing, it does not explicitly mention integrated POS capabilities for in-person transactions. For billing and subscription payments, iPage accepts credit cards, PayPal, and check or money order, offering diverse payment methods for its users.

9.0

6.8

🏆

Winner: Webflow

. Webflow, with a score of 9.0, is a cloud-based platform that combines web design, CMS, and hosting, enabling users to visually design responsive websites without writing code. It offers a drag-and-drop interface, integrated SEO tools, ecommerce functionalities, and the ability to add animations and interactions, making web development accessible for designers and powerful for developers. Webflow streamlines the process of web creation, from design to launch, offering both high customization and ease of use.

iPage’s editor, scoring 6.8, is designed for ease of use, catering to both beginners and those with some web design experience. It offers a drag-and-drop interface, allowing users to easily add, remove, and customize elements on their web pages without needing to code. Users can choose from a variety of templates that are responsive and customizable to fit their brand or personal style. Additionally, the editor includes features for adding social media links, integrating e-commerce functionalities, and optimizing for search engines, making it a versatile tool for creating a wide range of websites.

Mobile editor/app

7.0

5.0

🏆

Winner: Webflow

. Both Webflow and iPage do not have an official mobile editor app. However, Webflow has a third-party app called EditFlow, created by a community member for Webflow users. Currently, the app is only available for iOS. This app allows users to make changes to their website directly from their mobile device, providing a level of convenience and flexibility.

iPage, on the other hand, does not have a dedicated mobile editor app. However, users can edit their website on a mobile browser, albeit with some limitations. This means that while it’s possible to make changes to your iPage website on the go, the experience may not be as smooth or comprehensive as using a dedicated app.

In summary, while neither platform offers an official mobile app, Webflow’s third-party app gives it an edge over iPage in terms of mobile editing capabilities.

6.3

2.5

Overall Result

:

Webflow wins

with a score of 6.3 against iPage’s 2.5. Webflow offers a free version where users can test some basic features. However, it does not provide a trial version or a money-back guarantee. On the other hand, iPage does not offer a free or trial version, but it allows testing of all features during the 30-day refundable period and offers a 30-day money-back guarantee.

Free Plan	Yes	No
Trial Duration	No	iPage does not have free trial
Testing Premium Features	Some basic features with free plan	All features during the 30-day refundable period
Money Back Guarantee	No	30-day money back guarantee

8.0

7.3

Webflow offers a range of plans, including a free option and custom pricing for enterprise needs, while iPage provides straightforward pricing with significant discounts for annual subscriptions.

	Offerings	Offerings
Free	Starter (Free): Limited features for new sites, including 2 static pages and 50 form submissions lifetime.	No offering at this amount.
$10-$20	Basic ($18/month): Suitable for simple sites with a custom domain, including basic SEO controls and 500 monthly form submissions. And 100 pages. Value for price: 6.5	Basic ($15.99/month): Simple website or blog, 1 website, 10 GB SSD, free domain, managed WordPress, free SSL for 1st year. Value for price: 6.5
$20-$30	CMS ($29/month): For content-driven sites with 2,000 CMS items, 1,000 monthly form submissions, and full API access. And 150 website pages. Value for price: 7.5	Choice Plus ($27.99/month): Multiple sites with storage, security, backups, 3 websites, 40 GB SSD, daily backups, domain privacy, malware scanning. Value for price: 7.5
$30-$37	Standard ($42/month): For new businesses with up to 500 ecommerce items, includes basic ecommerce features, and 2% transaction fee Value for price: 8.5	Pro ($34.99/month): High traffic sites, advanced storage, 5 websites, 100 GB SSD, optimized for high traffic, enhanced security and backups. Value for price: 9.0
$37-$50	Business ($49/month): High traffic capacity, advanced features like site search, and up to 10 content editors. Value for price: 8.0	Online Store ($32.99/month): Online selling with eCommerce tools, 3 websites, 40 GB SSD, store features like unlimited products and secure payments. Value for price: 8.0
$80-$90	Plus ($84/month): Higher volume businesses with 0% transaction fees, up to 5,000 ecommerce items, and advanced features. Value for price: 9.0	No offering at this amount.
$200+	Advanced ($235/month): Scalable solution for large online stores with up to 15,000 ecommerce items and the highest caps and 0% transaction fees. Value for price: 9.5	No offering at this amount.

8.9

7.7

🏆

Winner: Webflow

Webflow offers fast, scalable, and secure hosting, leveraging CDN for good performance and response times. It also boasts a 99.99% uptime and an uptime guarantee for its Enterprise plan. iPage, on the other hand, offers a range of affordable hosting services with unlimited storage and bandwidth, but its performance speed and scalability features may not meet the expectations of all users.

Do they offer hosting?	Yes, included in all paid plans	Yes, included in all paid plans
Data Centers:	Webflow doesn’t actually have its own data centers. Instead, it relies on a globally distributed network of data centers from Amazon Web Services (AWS) and Fastly.	2 data centers: US, Europe
Type of hosting:	Managed Hosting	Managed WordPress Hosting
Uptime:	99.99%	99.9%
Uptime Guarantee:	Only Enterprise plan, 99.99%	No

8.1

7.4

🏆 Winner: Webflow

Both Webflow and iPage prioritize website performance and page speed, but Webflow’s custom cache settings, custom element lazy loading, automatic minification, responsive templates, and CDN give it an edge over iPage.

Focus	Custom Cache Settings, Custom Element Lazy Loading, Automatic Minification, Responsive templates, CDN	Web Server optimizations, Caching, CDN, Database optimization, SEO optimization
Performance Tools	Google Lighthouse, PageSpeed Insights	Google PageSpeed Insights Integration
Key Strategies	Custom Cache Settings, Custom Element Lazy Loading, Automatic Minification, Responsive templates, CDN	Web Server optimizations, Caching, CDN, Database optimization, SEO optimization
Load Times	Below 2 seconds average	2.6s average
Page Speed Scores Range	77.2/100	72/100 average
Core Web Vitals Improvement	Improving components’ usability, and emphasis on LCP, FID and CLS	LCP, FID, CLS improvements

Webflow’s approach to enhancing site speed includes custom cache settings, custom element lazy loading, automatic minification, responsive templates, and CDN. This approach leverages Webflow’s fast servers and CDN network to boost load speed. Webflow also focuses on improving components’ usability and emphasizes on Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). The average load time for Webflow is below 2 seconds and the average PageSpeed score is 77.2/100.

iPage, on the other hand, focuses on web server optimizations, caching, CDN, database optimization, and SEO optimization. iPage also emphasizes on LCP, FID, and CLS improvements. The average load time for iPage is 2.6 seconds and the average PageSpeed score is 72/100.

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5.5

6.3

🏆 Winner: iPage.

iPage scores 6.3, slightly higher than Webflow’s 5.5. iPage offers a variety of plugins and extensions, with options ranging from SEO tools to security enhancements. The pricing for these plugins and extensions varies widely, with some available for free, while others require a one-time purchase or a recurring subscription fee. This allows users to customize their websites according to their needs and budget.

On the other hand, Webflow doesn’t have plugins or extensions in the traditional sense. Instead, it offers a built-in library of website elements and functionalities that you can use to create your website. This library is constantly being expanded, so you’ll always have access to the latest features and tools. However, Webflow does integrate with a number of third-party services and tools that can add even more functionality to your website. These integrations are not managed by Webflow, so the number of available options and their pricing structures can vary depending on the specific tools you choose.

Webflow Applications

7.8

7.2

🏆

Overall Winner: Webflow

. Webflow edges out iPage with a slightly higher score in marketing features. Both platforms offer similar features, but Webflow’s powerful design tools and flexible CMS make it a more comprehensive solution for creating custom, responsive websites.

SEO Tools
Email Marketing
Blogging
Social Media Integration	Simplifies content sharing and audience engagement on major social platforms	Integrated social media buttons and features such as Facebook messenger, Instagram, Whatsapp, etc.
Analytics and Reporting	Integrates with Google Analytics for comprehensive web traffic and behavior analysis	Option to integrate Google Analytics for comprehensive analytics
Ads and Promotions	Supports ad and promotion management through integration with platforms like Google Optimize	Offers SEO, social media integration, email marketing, and promotional discounts

8.3

6.9

🏆 Winner: Webflow

. In the Webflow vs iPage comparison, Webflow takes the lead with a customer support score of 8.3. Webflow offers 24/7 support through live chat, email, and a community forum, ensuring users can get help at any time. Additionally, Webflow provides extensive documentation and video tutorials, making it easier for users to navigate the platform and resolve issues independently. For enterprise users, Webflow offers a dedicated Customer Success Manager and priority support, enhancing the overall support experience.

iPage, with a customer support score of 6.9, also provides 24/7 support through phone, email, and live chat. While iPage ensures that help is available around the clock, it lacks the specialized enterprise support that Webflow offers. Despite this, iPage remains a reliable option for small businesses and personal projects, thanks to its comprehensive support channels and user-friendly approach.

7.8

7.5

🏆

Winner: Webflow

. Webflow takes the lead in security with a score of 7.8, offering robust encryption techniques, strict access controls, and regular system updates. They also conduct audits to identify and address potential vulnerabilities, ensuring user information remains confidential and protected. Webflow also uses SSL encryption to secure data transmission and offers two-factor authentication for added security.

Although it may not offer the same level of comprehensive security measures as Webflow, iPage, with a security score of 7.5, also offers solid security measures. They provide Domain Privacy Protection to shield personal information from being publicly accessible, and SiteLock, a comprehensive security suite designed to protect websites from malware, spam, and hackers. iPage also offers SSL certificates to ensure secure data transmission. However, it falls slightly short compared to Webflow’s comprehensive security measures.

8.3

3.0

AI Builder	Not available yet, but announced for future release	Available, simplifies website creation
AI Ecommerce features	Not available	Not available
AI content generation	Not available yet, but announced for future release	Not available
Additional AI features	Announced for future release, including smart design suggestions and AI-powered content management	Available, assists in efficient website setup

🏆 Winner: Webflow

. Despite not having AI capabilities at the moment, Webflow’s announced plans for AI features, including smart design suggestions and AI-powered content management, show a promising future for the platform. iPage, while having an AI-powered website builder, lacks in advanced AI features and does not offer AI content generation or ecommerce features.

8.3

3.2

🏆 Winner: Webflow

. Webflow offers a comprehensive set of user roles and access levels, making it suitable for collaborative teams. On the other hand, iPage has very limited multi-user functionality and access levels, making it less ideal for larger teams or projects requiring collaboration.

Webflow User Roles and Access Levels:

iPage’s website builder offers very limited multi-user functionality and access levels compared to more sophisticated website builder platforms.

Additional Features

SSL Certificate
Custom Domain
Free Custom Domain Included
International Domains
Mobile Responsive
Page Speed
Website Builder Mobile App
Convert a Website To An App
Website Analytics
Multilingual Sites
Multiple Users

User Feedback

Webflow

540 reviews

4.4 out of 5 stars

iPage

0 reviews

0 out of 5 stars

Webflow receives high praise for its user-friendly interface, eliminating the need for coding while offering extensive design flexibility. Users appreciate its scalability, cost-effectiveness, and seamless integration of essential features like forms and CMS. However, some users note a slight learning curve and occasional limitations, particularly in ecommerce functionalities and content management. Overall, Webflow proves to be a powerful tool for building and managing websites, offering robust features for both beginners and experienced developers, albeit with some room for improvement in certain areas like collaborative editing and content management.

In contrast, detailed user feedback for iPage is not available. However, iPage is known for its user-friendly web hosting and site builder platform, which simplifies website creation for those without technical expertise. It targets small businesses and personal projects, offering comprehensive services including hosting, domain registration, and e-commerce solutions. This makes it a viable option for users seeking an all-in-one solution for their web presence needs.

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