Webflow vs Unbounce: Comprehensive comparison guide for 2024

Final verdict

Webflow and Unbounce both offer unique strengths, catering to different user needs and preferences.

• 
  Webflow (Overall Grade: 7.9/10)
  
  excels in providing a comprehensive website building experience with powerful design tools, flexible CMS, and top-tier hosting services. It is ideal for professional designers and businesses looking for a robust platform to create custom, responsive websites. When comparing Webflow vs Unbounce, Webflow stands out for its advanced design functionalities, extensive customization options, and superior hosting quality.
• 
  Unbounce (Overall Grade: 6.4/10)
  
  is specifically designed for creating high-converting landing pages, popups, and sticky bars. It is favored for its user-friendly drag-and-drop interface and strong focus on optimizing conversion rates. In the Webflow vs Unbounce comparison, Unbounce is the preferred choice for marketers and businesses aiming to enhance their online campaigns with effective landing pages and integrated marketing tools.

	Overall grade: 7.9	Overall grade: 6.4
Design functionalities & templates	8.6	7.8
Ease of use	7.5	8.2
Ecommerce	8.5	4.8
Website Editors	9.0	7.5
Product testing options	6.3	6.6
Price	8.0	7.0
Hosting quality	8.9	3.9
Website speed optimization	8.1	5.6
Plugins and integrations	5.5	6.8
Marketing features	7.8	7.4
Customer support	8.3	7.7
Security	7.8	8.4
AI capabilities	8.3	7.5
User Management	8.3	7.2

Best for ecommerce

8.5

4.8

Verdict

: Webflow is a more robust choice for ecommerce, offering extensive features and flexibility, while Unbounce is better suited for creating high-converting landing pages.

• 
  Webflow
  
  : With a score of 8.5, Webflow excels in providing a comprehensive ecommerce solution. It offers a range of ecommerce themes, advanced product page customization, and seamless payment processing through integrations with Stripe and PayPal. Webflow’s platform is ideal for businesses looking to create and manage a fully functional online store with extensive customization options.
• 
  Unbounce
  
  : Scoring 4.8, Unbounce is primarily focused on optimizing conversion rates through custom landing pages. While it integrates with ecommerce solutions like Shopify and Ecwid, it lacks the depth and breadth of ecommerce-specific features found in Webflow. Unbounce is best for businesses that need high-converting landing pages rather than a full-fledged online store.

Best for informational & business websites

8.6

5.9

• 
  Webflow
  
  : Webflow scores 8.6 in this category, making it a robust option for informational business websites. It offers a comprehensive solution with its responsive website builder, CMS, and hosting platform. Webflow’s powerful design tools and flexible CMS allow for the creation of custom, responsive websites without extensive coding knowledge. This makes it ideal for professional designers and businesses looking to establish a strong online presence.
• 
  Unbounce
  
  : Unbounce, with a score of 5.9, is specifically designed for creating high-converting landing pages, popups, and sticky bars. While it excels in optimizing conversion rates and offers a user-friendly drag-and-drop interface, it is not as well-suited for creating broader informational business websites. Unbounce’s focus on landing pages means it lacks some of the comprehensive design and CMS features that Webflow offers, making it a less versatile option for informational sites.

Detailed comparison

8.6

7.8

🏆

Winner: Webflow.

If you’re looking for a platform that offers more creative control and a wide array of design features, Webflow is the preferred choice.

Webflow delivers a robust design experience with a diverse range of template and customization options. Boasting over 1000 pre-built templates covering various industries and website types, including free and premium options, Webflow ensures a constantly evolving library for users. Templates are categorized for easy browsing, considering industry, website type, style, and features. The design customization features include a visual drag-and-drop editor for real-time adjustments, fine-grained control over every aspect of the design, and the ability to inject custom code for advanced users seeking additional personalization and unique functionalities.

Webflow Themes

Compared to Webflow, Unbounce provides a gallery of over 100 high-converting templates for landing pages, popups, and sticky bars. These templates are designed with conversion in mind, incorporating knowledge and insights gained from Unbounce’s experience in optimizing landing pages. Users have the flexibility to choose from these ready-to-use templates or start with a blank canvas to create their own designs using Unbounce’s drag-and-drop builder.

Unbounce Themes

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7.5

8.2

🏆 Winner: Unbounce

. With a score of 8.2, Unbounce is acclaimed for its intuitive drag-and-drop builder and a wide selection of templates, making it easy for users to design and customize landing pages. Webflow, scoring 7.5, offers a visually intuitive interface with drag-and-drop features but has a steeper learning curve, especially for beginners. If ease of use is a priority, Unbounce is the clear winner in this category.

Learning Resources

Both platforms offer comprehensive learning resources. Webflow provides diverse courses and tutorials through Webflow University and its YouTube Channel, while Unbounce offers a rich collection of resources including a comprehensive Help Centre, the Unprompted Podcast for marketing insights, and a Video Library for visual learning.

8.5

4.8

Webflow and Unbounce offer different approaches to ecommerce. Webflow provides a comprehensive solution for creating and managing online stores, while Unbounce focuses on creating highly optimized landing pages for ecommerce.

Ecommerce themes and templates	7.5	2.0
Product page customization	8.3	3.0
Payment processing and commissions	7.8	6.5
POS capabilities	6.5	0.0
Payment gateways	8.0	7.0
Product numbers	7.0	0.0
Additional ecommerce features	7.9	4.5

Webflow ecommerce features:

• Checkout and Payment Processing with Stripe, PayPal, etc.
• Marketing and Promotions
• Tax and Shipping calculations

Unbounce ecommerce features:

• Shopify, Ecwid, or and other ecommerce solutions integration

Ecommerce themes & templates

Webflow offers a diverse range of ecommerce themes and templates designed to cater to various types of online stores, from fashion and technology to artisan crafts and children’s products. Each template comes equipped with built-in ecommerce functionality, allowing you to easily add products and manage your store without the need for coding. On the other hand, Unbounce primarily focuses on building landing pages, and does not have ecommerce specific templates.

Product page customization

Webflow offers extensive customization options for eCommerce product pages, allowing users to design and personalize their pages without coding. It provides tutorials for creating product pages from scratch, offers responsive templates for various devices, and allows users to add custom code and dynamic content using Webflow’s CMS for maximum customization flexibility. Unbounce does have the possibility to create or customize product pages, it’s primarily focused on building landing pages, with the possibility to integrate with ecommerce platforms such as Shopify or Ecwid.

Payment processing

When it comes to payment processing, Webflow provides a flexible and secure platform for payment processing and ecommerce through integrations with leading payment gateways like Stripe and PayPal. This allows users to accept a wide range of payments, including credit card transactions directly from their websites. Unbounce supports payment processing through an integration with Stripe, allowing users to create landing pages that can handle transactions directly, with Stripe facilitating global payments in over 135 currencies. Unbounce itself does not mention charging additional fees for transactions, implying that fees are subject to Stripe’s own pricing structure. The platform is focused on optimizing online conversions and does not offer Point of Sale (POS) capabilities, as its core features are designed for enhancing digital experiences such as landing pages and pop-ups.

9.0

7.5

🏆

Winner: Webflow

. With a score of 9.0, Webflow’s editor is praised for its intuitive visual interface that simplifies the process of designing and editing responsive websites without requiring deep technical knowledge. It offers a perfect blend of ease of use for beginners and the flexibility for more advanced users, enabling significant cost savings by allowing users to customize and manage their sites without hiring professionals.

Unbounce’s editor, scoring 7.5, is equipped with a user-friendly drag-and-drop interface, enabling users to design and customize landing pages without the need for coding skills. It offers a variety of templates, widgets, and elements such as forms and buttons, alongside options for integrating custom HTML, CSS, and JavaScript for advanced customization. However, beginners might find the platform’s pricing steep and face challenges with support responsiveness and the limited template selection.

Mobile editor/app

7.0

0

🏆

Winner: Webflow

. Neither Webflow nor Unbounce offer an official mobile editor app. However, Webflow users have the option to use a third-party app called EditFlow, which is available only for iOS. This app was created by a community member specifically for Webflow users. On the other hand, Unbounce does not have a dedicated mobile editor app.

Therefore, based on the availability of a third-party app for Webflow and the mobile editor scores (Webflow: 7.0, Unbounce: 0), Webflow is the winner in this category.

6.3

6.6

Overall Result

:

Unbounce wins

. Unbounce scores slightly higher than Webflow with a score of 6.6 compared to Webflow’s 6.3. Unbounce offers a 14-day free trial where users can test premium features, although billing information is required. Webflow, on the other hand, offers a free version where users can test some basic features, but does not offer a trial version or the possibility to test premium features.

Free Plan	Yes	No
Trial Duration	No	14 days
Testing Premium Features	Basic features with free plan	During 14-day free trial

8.0

7.0

Webflow offers a wider range of plans, including a free option, while Unbounce focuses on conversion-optimized landing pages with a higher starting price.

	Offerings	Offerings
Free	Starter (Free): Limited features for new sites, including 2 static pages and 50 form submissions lifetime.	No offering at this amount.
$10-$20	Basic ($18/month): Suitable for simple sites with a custom domain, including basic SEO controls and 500 monthly form submissions. And 100 pages. Value for price: 6.5	No offering at this amount.
$20-$30	CMS ($29/month): For content-driven sites with 2,000 CMS items, 1,000 monthly form submissions, and full API access. And 150 website pages. Value for price: 7.5	No offering at this amount.
$40-$45	Standard ($42/month): For new businesses with up to 500 ecommerce items, includes basic ecommerce features, and 2% transaction fee Value for price: 8.5	No offering at this amount.
$45-$50	Business ($49/month): High traffic capacity, advanced features like site search, and up to 10 content editors. Value for price: 8.0	No offering at this amount.
$80-$100	Plus ($84/month): Higher volume businesses with 0% transaction fees, up to 5,000 ecommerce items, and advanced features. Value for price: 9.0	Build ($99.00/month): Provides tools for building and launching high-converting landing pages, unlimited pages, popups, sticky bars, a form builder, free hosting, AI copywriting, custom scripts, 1,000+ integrations, support for 1 root domain with unlimited subdomains, catering up to 20,000 monthly unique visitors. Value for price: 6.5
$100-$200	No offering at this amount.	Experiment ($149.00/month): Includes everything in the Build plan plus unlimited A/B tests, advanced reporting, dynamic text replacement, support for 2 root domains, and up to 30,000 monthly unique visitors. Value for price: 7.5
$200-$300	Advanced ($235/month): Scalable solution for large online stores with up to 15,000 ecommerce items and the highest caps and 0% transaction fees. Value for price: 9.5	Optimize ($249.00/month): Adds to the Experiment plan with AI traffic optimization, visitor behavior insights, advanced targeting, supports 3 root domains, and caters to up to 50,000 monthly unique visitors. Value for price: 8.0
$600+	No offering at this amount.	Concierge (Starting at $649/month): Offers everything in the Optimize plan plus dedicated support, implementation services, client and user management, flexible add-on plans for scaling, starting with 5 root domains and 100,000 monthly unique visitors, with options to scale.

8.9

3.9

Winner: Webflow

. Webflow offers managed hosting included in all of their plans, with a 99.99% uptime and an uptime guarantee for their Enterprise plan. They leverage a globally distributed network of data centers from Amazon Web Services (AWS) and Fastly. Unbounce, on the other hand, does not specify the type of hosting it provides and does not disclose the locations of its data centers. This lack of transparency results in a lower Hosting Quality score for Unbounce.

Do they offer hosting?	Yes, included in all paid plans	Yes, but does not specify the type of hosting
Data Centers:	Webflow doesn’t actually have its own data centers. Instead, it relies on a globally distributed network of data centers from Amazon Web Services (AWS) and Fastly	Unbounce does not disclose the locations of its data centers
Type of hosting:	Managed Hosting	The platform does not specify the type of hosting
Uptime:	99.99%	99.96%
Uptime Guarantee:	Only Enterprise plan, 99.99%	No

8.1

5.6

🏆 Winner: Webflow

Both Webflow and Unbounce have strategies in place for website speed optimization, but Webflow’s comprehensive approach and better performance scores give it the edge in this category.

Focus	Custom Cache Settings, Custom Element Lazy Loading, Automatic Minification, Responsive templates, CDN	Image optimization, Caching, Speed Booster
Performance Tools	Google Lighthouse, PageSpeed Insights	Google PageSpeed Insights
Key Strategies	Custom Cache Settings, Custom Element Lazy Loading, Automatic Minification, Responsive templates, CDN	Image optimization, Caching, Speed Booster
Load Times	Below 2 seconds average	Varies depending on optimization and website complexity
Page Speed Scores Range	77.2/100	Varies depending on optimization and website complexity
Core Web Vitals Improvement	Improving components’ usability, and emphasis on LCP, FID and CLS	No information provided

Webflow’s approach to website speed optimization includes custom cache settings, custom element lazy loading, automatic minification, responsive templates, and a content delivery network (CDN). These strategies, combined with an average load time of below 2 seconds and a PageSpeed score of 77.2/100, make Webflow a strong contender in terms of website speed. Additionally, Webflow is focused on improving components’ usability and the Core Web Vitals (LCP, FID, and CLS).

On the other hand, Unbounce’s strategies for speed optimization include image optimization, caching, and a Speed Booster. However, Unbounce does not provide specific information on their load times, PageSpeed scores, or Core Web Vitals improvements, making it difficult to compare their performance to Webflow’s.

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5.5

6.8

🏆 Winner: Unbounce.

Unbounce scores 6.8, offering a wide array of free apps and integrations to enhance the functionality of landing pages. Webflow, with a score of 5.5, doesn’t have plugins or extensions in the traditional sense but offers a built-in library of website elements and functionalities. It also integrates with a number of third-party services and tools that can add even more functionality to your website. However, Unbounce’s focus on optimizing conversion rates and its wide range of free integrations give it the edge in this category.

Webflow Applications

Unbounce Applications

7.8

7.4

🏆

Overall Winner: Webflow

. Webflow stands out for its comprehensive marketing tools, especially in SEO, email marketing, and analytics. Unbounce, while lacking in blogging, excels in creating high-converting landing pages and offers robust third-party integrations.

SEO Tools
Email Marketing		✓ (with third-party integrations)
Blogging		✗
Social Media Integration	Simplifies content sharing and audience engagement	Supports refined targeting and retargeting
Analytics and Reporting	Integrates with Google Analytics	Comprehensive insights into user interactions
Ads and Promotions	Supports ad management through Google Optimize	Tailored for creating ads and promotions

8.3

7.7

🏆 Winner: Webflow

. In the Webflow vs Unbounce comparison, Webflow takes the lead with a customer support score of 8.3. Webflow offers 24/7 support through live chat, email, and a community forum, ensuring users can get help at any time. Additionally, Webflow provides extensive documentation and video tutorials, making it easier for users to navigate the platform and resolve issues independently.

Unbounce, with a customer support score of 7.7, provides a variety of support options, including live chat, email, and phone support. However, live chat and phone support are only available Monday to Friday, from 6 AM to 6 PM PST. Unbounce does offer 24/7 support through its Help Centre, Community, and Chat Bot, ensuring users have access to assistance outside of business hours. Despite this, the limited availability of live support channels places it behind Webflow in terms of overall customer support.

7.8

8.4

🏆

Winner: Unbounce

. Unbounce takes the lead in security with a score of 8.4, compared to Webflow’s 7.8. Unbounce’s commitment to maintaining high security standards is evident in its PCI Level 4 Merchant status, GDPR adherence, robust disaster recovery strategies, and regular external security audits. The platform employs a secure, multi-tenant environment with strict access controls and daily data backups to safeguard customer information.

Webflow, while not as highly scored, still provides robust security measures. These include SSL encryption, regular security audits and updates, strong password requirements for user accounts, and two-factor authentication. However, Unbounce’s comprehensive security framework and higher score give it the edge in this comparison.

8.3

7.5

Personalized Design		Unbounce’s Smart Builder offers personalized templates and design recommendations
SEO Optimization
Customer Behavior Analysis		Unbounce’s Smart Traffic directs visitors to the most appropriate landing page variant
Sales Predictions
Inventory Management
Content Generation		Unbounce’s Smart Copy assists in generating various types of content

🏆 Winner: Unbounce

. Unbounce, with a score of 7.5, utilizes AI to optimize landing page creation, generate content, and intelligently direct visitors to the most appropriate landing page variant. These features make building landing pages faster and more efficient, and enhance conversion rates.

Webflow, with a score of 8.3, does not currently have AI capabilities but has announced plans to introduce them in the future. These include AI-customized templates, an AI copilot for faster design creation, and AI-powered content management capabilities. While these features are promising, they are not yet available for users.

8.3

7.2

🏆 Winner: Webflow

. Both Webflow and Unbounce offer different levels of user management, but Webflow’s more extensive role-based permissions and unlimited editors on certain plans give it an edge.

• Webflow’s Core, Growth, and Enterprise plans offer unlimited editors, while others limit content editors to 3 or 10 per site. Access levels include Designer for full access and Editor for content editing. Workspace roles like Admin, Designer, and Editor ensure collaboration and security through features like the Site Activity Log and role-based permissions.
• Unbounce offers one staff account on its basic plan, with the option to expand up to 15 accounts on the premium plan. It also provides customizable permissions, enabling you to restrict or grant access based on roles such as viewer, author, and administrator.

Webflow User Roles and Access Levels:

Unbounce User Roles and Access Levels:

Additional Features

SSL Certificate
Custom Domain
Free Custom Domain Included
International Domains
Mobile Responsive
Page Speed
Website Builder Mobile App
Convert a Website To An App
Website Analytics
Multilingual Sites
Multiple Users

User Feedback

Webflow

540 reviews

4.4 out of 5 stars

Unbounce

359 reviews

4.4 out of 5 stars

Webflow receives high praise for its user-friendly interface, eliminating the need for coding while offering extensive design flexibility. Users appreciate its scalability, cost-effectiveness, and seamless integration of essential features like forms and CMS. However, some users note a slight learning curve and occasional limitations, particularly in ecommerce functionalities and content management. Overall, Webflow proves to be a powerful tool for building and managing websites, offering robust features for both beginners and experienced developers, albeit with some room for improvement in certain areas like collaborative editing and content management.

The reviews for Unbounce reveal a mixed sentiment among users. On the positive side, many appreciate its user-friendly, drag-and-drop page builder, which facilitates the quick creation and editing of landing pages without the need for technical expertise. Users find it beneficial for A/B testing, integrating with CRMs, and swiftly turning around marketing content. However, there are notable concerns, particularly with a case of unexpected switch to an annual plan without consent and refusal to refund, indicating potential issues with customer service and billing practices. Additionally, some users mention technical limitations, such as responsiveness issues and the absence of global elements for content updates across multiple pages, which can hinder efficiency.

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