Webflow vs Zenfolio: Comprehensive comparison guide for 2024

Final verdict

Webflow and Zenfolio both offer unique strengths tailored to different user needs, but they cater to distinct audiences.

• 
  Webflow (Overall Grade: 7.9/10)
  
  excels in providing a robust design experience with powerful tools and extensive customization options. It is ideal for professional designers and developers who seek a comprehensive solution for creating custom, responsive websites. Webflow’s advanced ecommerce features, superior hosting quality, and strong marketing tools make it a versatile platform for various online business needs. When comparing Webflow vs Zenfolio, Webflow stands out for its flexibility and scalability, though it may have a steeper learning curve for beginners.
• 
  Zenfolio (Overall Grade: 6.4/10)
  
  is specifically designed for professional photographers and visual artists, offering elegant templates and integrated ecommerce capabilities to showcase and sell their work online. It provides a user-friendly interface with specialized tools for photo management and client proofing. Considering Webflow vs Zenfolio, Zenfolio is the preferred choice for photographers seeking an affordable and straightforward platform to manage their online portfolios, despite its limitations in design flexibility and advanced customization.

	Overall grade: 7.9	Overall grade: 6.4
Design functionalities & templates	8.6	6.8
Ease of use	7.5	6.3
Ecommerce	8.5	6.3
Website Editors	9.0	7.6
Product testing options	6.3	8.4
Price	8.0	8.2
Hosting quality	8.9	5.7
Website speed optimization	8.1	5.2
Plugins and integrations	5.5	6.5
Marketing features	7.8	6.1
Customer support	8.3	6.7
Security	7.8	8.0
AI capabilities	8.3	2.4
User Management	8.3	2.8

Best for ecommerce

8.5

6.3

Verdict

: Webflow is a versatile platform for various ecommerce needs, while Zenfolio is tailored specifically for photographers and visual artists.

• 
  Webflow
  
  : Known for its powerful design tools and flexible CMS, Webflow is ideal for creating custom, responsive online stores. It offers extensive ecommerce features, including product management, payment processing, and marketing tools. When comparing Webflow vs Zenfolio, Webflow stands out for its broader ecommerce capabilities and customization options.
• 
  Zenfolio
  
  : Designed specifically for photographers, Zenfolio provides integrated ecommerce features to showcase and sell visual work. It offers customizable templates and tools for managing prints, digital downloads, and other products. However, it may not be as versatile as Webflow for general ecommerce needs.

Best for informational & business websites

8.6

6.9

• 
  Webflow
  
  : Scoring 8.6, Webflow excels in providing a comprehensive platform for building custom, responsive websites. Its powerful design tools and flexible CMS make it ideal for professional designers and businesses looking for a high degree of customization. Webflow’s intuitive visual interface and extensive learning resources further enhance its appeal for creating sophisticated informational sites.
• 
  Zenfolio
  
  : With a score of 6.9, Zenfolio is tailored specifically for photographers and visual artists. It offers elegant, mobile-friendly templates and integrated e-commerce capabilities, making it a great choice for showcasing and selling photography. However, its design flexibility and customization options are limited compared to Webflow, making it less suitable for broader business needs. When comparing Webflow vs Zenfolio, Zenfolio’s specialized focus on photography is its main strength, but it falls short for more diverse informational website requirements.

Detailed comparison

8.6

6.8

🏆

Winner: Webflow.

If you’re looking for a platform that offers more creative control and a wide array of design features, Webflow is the preferred choice.

Webflow delivers a robust design experience with a diverse range of template and customization options. Boasting over 1000 pre-built templates covering various industries and website types, including free and premium options, Webflow ensures a constantly evolving library for users.

Webflow Themes

Compared to Webflow, Zenfolio offers a variety of customizable templates and features specifically tailored for photographers, with a focus on showcasing and selling their work. While it provides several customization options, including blocks for different layouts and styles, it may not offer as much versatility outside of photography-specific needs.

Zenfolio Themes

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7.5

6.3

🏆 Winner: Webflow

. Scoring 7.5, Webflow is user-friendly for experienced designers and developers, offering a visually intuitive interface with drag-and-drop features. Zenfolio, with a score of 6.3, offers a specialized platform for photographers, focusing on easy setup and customization for photo portfolios. However, it has limitations in design flexibility and might not fully cater to those seeking extensive customization.

Learning Resources

🏆 Winner: Webflow

. Webflow offers a comprehensive set of learning resources for individuals seeking proficiency in the platform. Zenfolio’s learning resources are somewhat limited and users have expressed a desire for more comprehensive learning resources.

8.5

6.3

Webflow and Zenfolio cater to different niches within the ecommerce sector. Webflow is a robust platform for creating online stores, offering comprehensive ecommerce features such as easy store creation without coding, extensive customization options, product management with variations, inventory tracking, integration with major payment gateways, automated shipping calculations, tax configuration, and marketing tools like abandoned cart recovery and email marketing. Zenfolio, on the other hand, is designed specifically for professional photographers and visual artists to showcase, share, and sell their work online. It offers an integrated ecommerce platform for photographers, enabling the sale of prints, digital downloads, gifts, and other items directly from their online stores.

Ecommerce themes and templates	7.5	7.0
Product page customization	8.3	7.2
Payment processing and commissions	7.8	6.5
POS capabilities	6.5	3.0
Payment gateways	8.0	6.8
Product numbers	7.0	5.0
Additional ecommerce features	7.9	6.5

Webflow ecommerce features:

• Checkout and Payment Processing with Stripe, PayPal, etc.
• Marketing and Promotions
• Tax and Shipping calculations

Zenfolio ecommerce features:

• Multiple Currency Support
• Discount Coupons
• Order management
• Gift Certificates
• Tax management

Ecommerce themes & templates

Webflow offers a diverse range of ecommerce themes and templates designed to cater to various types of online stores, from fashion and technology to artisan crafts and children’s products. Each template comes equipped with built-in ecommerce functionality, allowing you to easily add products and manage your store without the need for coding. Zenfolio provides customizable website templates with integrated e-commerce features for photographers, designed to showcase and sell their work across various genres. These templates include essential online selling tools such as secure payment options, product management, and marketing integrations.

Product page customization

Webflow offers extensive customization options for eCommerce product pages, allowing users to design and personalize their pages without coding. It provides tutorials for creating product pages from scratch, offers responsive templates for various devices, and allows users to add custom code and dynamic content using Webflow’s CMS for maximum customization flexibility. Zenfolio allows users to detail their product pages with descriptions, images, and options such as size or color. This allows for each product page to be adjusted to clearly display its unique attributes. Placing products in specific galleries or categories helps organize the site and improve navigation. The platform also supports customization in pricing and shipping settings, allowing sellers to cater to various needs effectively.

Payment processing

Webflow provides a flexible and secure platform for payment processing and ecommerce through integrations with leading payment gateways like Stripe and PayPal. This allows users to accept a wide range of payments, including credit card transactions directly from their websites. Zenfolio supports Stripe and PayPal for payment processing, integrating them seamlessly into its platform designed for photographers to sell their work online. The platform charges a commerce fee of 7% per order (excluding tax and shipping) and a payment processing fee for transactions through Stripe or PayPal. While Zenfolio offers robust e-commerce functionalities for online sales, including setting up price lists for prints and digital downloads, it does not explicitly mention POS capabilities for in-person sales, suggesting its services are tailored primarily towards online transactions.

9.0

7.6

🏆

Winner: Webflow

. With a score of 9.0, Webflow’s editor is praised for its intuitive visual interface that simplifies the process of designing and editing responsive websites without requiring deep technical knowledge. It offers a perfect blend of ease of use for beginners and the flexibility for more advanced users, enabling significant cost savings by allowing users to customize and manage their sites without hiring professionals.

Zenfolio’s editor, scoring 7.6, is well-regarded for its ease of use, particularly for beginners and photographers looking to create online portfolios. It provides integrated galleries and a selection of tools tailored to photographers, facilitating photo organization and showcasing. However, it does have limitations in terms of customization options and photo storage capacity, which could be a drawback for some users.

Mobile editor/app

7.0

8.5

🏆

Winner: Zenfolio

. Both Webflow and Zenfolio offer mobile solutions for managing your website, but they cater to different needs and skill levels.

Webflow does not have an official mobile editor app itself, there is a third-party app called EditFlow, created by a community member for Webflow users. Currently the app is only available for iOS. This may limit the accessibility and functionality for some users, especially those using Android devices.

On the other hand, Zenfolio provides a comprehensive mobile editor app designed for Zenfolio account holders to manage their websites and galleries directly from their mobile devices. It includes features for receiving notifications, managing galleries, handling sales-related tasks, and showcasing photos through a client presentation mode. Additionally, the app supports uploading and editing photos, as well as accessing various tools for reports, CRM, bookings, and blog management, although some features may still necessitate desktop use for full functionality.

In summary, Zenfolio receives a higher rating due to its comprehensive mobile app and wide range of features, while Webflow’s reliance on a third-party app may limit its accessibility and functionality for some users.

6.3

8.4

Overall Result

:

Zenfolio Wins

. Zenfolio scores 8.4 in product testing options, outperforming Webflow which scores 6.3. Zenfolio offers a 14-day free trial during which users can test premium features. It also provides a 30-day money-back guarantee. On the other hand, Webflow offers a free plan with basic features but does not provide a trial version or a money-back guarantee.

Free Plan	Yes	No
Trial Duration	No	14 days
Testing Premium Features	Basic features with free plan	During the free trial
Money Back Guarantee	No	30-day money back guarantee

8.0

8.2

Webflow and Zenfolio have similar pricing scores, but Zenfolio’s plans are generally more affordable. However, Webflow offers more advanced features and customization options, especially for larger businesses.

	Offerings	Offerings
Free	Starter (Free): Limited features for new sites, including 2 static pages and 50 form submissions lifetime.	No offering at this amount.
$0-$10	No offering at this amount.	Portfolio ($9.00/month): Basic entry-level with 15 GB photo storage, HD video, single-page website. Value for price: 6.0
$10-$20	Basic ($18/month): Suitable for simple sites with a custom domain, including basic SEO controls and 500 monthly form submissions. And 100 pages. Value for price: 6.5	No offering at this amount.
$20-$30	CMS ($29/month): For content-driven sites with 2,000 CMS items, 1,000 monthly form submissions, and full API access. And 150 website pages. Value for price: 7.5	PortfolioPlus ($23.00/month): Balanced features with 150 GB photo storage, HD video, single-page website. Value for price: 7.5
$40-$45	Standard ($42/month): For new businesses with up to 500 ecommerce items, includes basic ecommerce features, and 2% transaction fee Value for price: 8.5	ProSuite ($40.00/month): Extensive features for photo and video, multi-page websites, blog, templates, and more. Value for Price: 9.0
$45-$50	Business ($49/month): High traffic capacity, advanced features like site search, and up to 10 content editors. Value for price: 8.0	No offering at this amount.
$80-$90	Plus ($84/month): Higher volume businesses with 0% transaction fees, up to 5,000 ecommerce items, and advanced features. Value for price: 9.0	No offering at this amount.
$200+	Advanced ($235/month): Scalable solution for large online stores with up to 15,000 ecommerce items and the highest caps and 0% transaction fees. Value for price: 9.5	No offering at this amount.

8.9

5.7

Winner: Webflow

. Webflow offers managed hosting with a 99.99% uptime, and it leverages a globally distributed network of data centers from Amazon Web Services (AWS) and Fastly. Zenfolio, on the other hand, offers cloud hosting but does not disclose any information about its uptime statistics or the locations of its data centers. This lack of transparency gives Webflow the edge in this category.

Do they offer hosting?	Yes, included in all paid plans	Yes, included in all paid plans
Data Centers:	Webflow doesn’t actually have its own data centers. Instead, it relies on a globally distributed network of data centers from Amazon Web Services (AWS) and Fastly	Zenfolio does not disclose the locations of its data centers
Type of hosting:	Managed Hosting	Cloud Hosting
Uptime:	99.99%	Zenfolio website builder does not disclose any information about its uptime statistics
Uptime Guarantee:	Only Enterprise plan, 99.99%	Zenfolio does not have an uptime guarantee

8.1

5.2

🏆 Winner: Webflow

Both Webflow and Zenfolio prioritize website performance and page speed, but Webflow provides more detailed information about its optimization strategies and Core Web Vital improvements, giving it an edge over Zenfolio.

Focus	Custom Cache Settings, Custom Element Lazy Loading, Automatic Minification, Responsive templates, CDN	Mobile responsive design
Performance Tools	Google Lighthouse, PageSpeed Insights	Google PageSpeed Insights
Key Strategies	Custom Cache Settings, Custom Element Lazy Loading, Automatic Minification, Responsive templates, CDN	Mobile responsive design
Load Times	Below 2 seconds average	Varies depending on optimization and website complexity
Page Speed Scores Range	77.2/100	Varies depending on optimization and website complexity
Core Web Vitals Improvement	Improving components’ usability, and emphasis on LCP, FID and CLS	No information provided

Webflow’s approach to enhancing site speed includes custom cache settings, custom element lazy loading, automatic minification, responsive templates, and a content delivery network (CDN). It also places a strong emphasis on improving components’ usability and Core Web Vitals, including Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). Webflow’s load times are below 2 seconds on average, and its PageSpeed score is 77.2/100.

Zenfolio, on the other hand, focuses on mobile responsive design for speed optimization. However, it does not provide any information on their Core Web Vitals improvements. Zenfolio’s load times and PageSpeed scores vary depending on optimization and website complexity.

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5.5

6.5

🏆 Winner: Zenfolio.

Zenfolio, with a score of 6.5, offers a focused set of plugins and integrations specifically designed for photographers. These features enhance the functionality of Zenfolio websites by facilitating content integration from external sources, streamlining photo management workflows, and allowing for customized user interactions. Webflow, scoring 5.5, doesn’t have plugins or extensions in the traditional sense. Instead, it offers a built-in library of website elements and functionalities and integrates with a number of third-party services and tools. However, Zenfolio’s specialized and focused approach gives it the edge in this category.

Webflow Applications

7.8

6.1

🏆

Overall Winner: Webflow

. Webflow stands out for its comprehensive marketing tools, especially in SEO, analytics, and ad campaign management. Zenfolio, while strong in social media integration and email marketing, falls short in advanced SEO and analytics capabilities.

SEO Tools		✓ (Limited)
Email Marketing
Blogging		✓ (On higher plans)
Social Media Integration	Simplifies content sharing and audience engagement	Enables sharing of websites via major social platforms
Analytics and Reporting	Integrates with Google Analytics	Basic built-in analytics tools
Ads and Promotions	Supports ad and promotion management	Creation of custom discount coupons

8.3

6.7

🏆 Winner: Webflow

. In the Webflow vs Zenfolio comparison, Webflow takes the lead with its 24/7 customer support through live chat, email, and a community forum. Webflow also offers extensive documentation and video tutorials, making it easier for users to find solutions to their problems. For enterprise users, Webflow provides a dedicated Customer Success Manager and priority support, ensuring that large organizations receive the assistance they need.

Zenfolio, on the other hand, offers customer support through email 365 days a year, LiveChat from Monday to Thursday, and phone support for Advanced plan subscribers. While Zenfolio provides a rich Support Center with self-help resources, its limited live support hours and lack of enterprise-specific support make it less competitive compared to Webflow.

7.8

8.0

🏆

Winner: Zenfolio

. Zenfolio edges out Webflow with a slightly higher security score and a comprehensive approach to data protection and website security. Zenfolio’s security features are tailored to the needs of photographers and visual artists, offering SSL encryption, watermarking, password-protected galleries, and cloud backup.

Webflow also provides robust security measures, including SSL encryption, regular security audits, and two-factor authentication. However, Zenfolio’s specialized features for protecting users’ work and its slightly higher security score give it the edge in this category.

8.3

2.4

AI Builder	In development	Not available
AI Ecommerce features	Not available	PhotoRefine.ai for efficient photo management
AI content generation	In development	Not available
Additional AI features	Smart suggestions for design elements and layouts	Not available

🏆 Winner: Webflow

. Despite not having an AI builder yet, Webflow has a higher AI capabilities score of 8.3 and has announced plans to introduce AI features to improve the visual development learning journey, create and iterate designs faster with an AI copilot, and offer AI-customized templates for quicker website creation. Zenfolio, on the other hand, does not have an AI website builder and has a lower AI capabilities score of 2.4. However, it does offer AI-driven eCommerce features aimed at enhancing the online selling experience for photographers.

8.3

2.8

🏆 Winner: Webflow

. Webflow and Zenfolio have different approaches to user management.

• Webflow offers a variety of user roles with different access levels, making it suitable for collaborative work. The number of users who can edit a website and their access levels vary by plan. Core, Growth, and Enterprise plans offer unlimited editors, while others limit content editors to 3 or 10 per site. Access levels include Designer for full access and Editor for content editing. Workspace roles like Admin, Designer, and Editor ensure collaboration and security through features like the Site Activity Log and role-based permissions.
• Zenfolio, on the other hand, only allows one user to edit and manage a website, which may limit its usability for larger teams or projects requiring collaboration.

Webflow User Roles and Access Levels:

Zenfolio User Roles and Access Levels:

Zenfolio does not provide different user roles and access levels. It only allows one user to edit and manage a website.

Additional Features

SSL Certificate
Custom Domain
Free Custom Domain Included
International Domains
Mobile Responsive
Page Speed
Website Builder Mobile App
Convert a Website To An App
Website Analytics
Multilingual Sites
Multiple Users

User Feedback

Webflow

540 reviews

4.4 out of 5 stars

Zenfolio

3 reviews

4.2 out of 5 stars

Webflow receives high praise for its user-friendly interface, eliminating the need for coding while offering extensive design flexibility. Users appreciate its scalability, cost-effectiveness, and seamless integration of essential features like forms and CMS. However, some users note a slight learning curve and occasional limitations, particularly in ecommerce functionalities and content management. Overall, Webflow proves to be a powerful tool for building and managing websites, offering robust features for both beginners and experienced developers, albeit with some room for improvement in certain areas like collaborative editing and content management.

Users appreciate Zenfolio for its elegant and affordable site/portfolio designs, highlighting the platform’s suitability for photographers looking to showcase and sell their work online. The Starter plan is praised for its value, though some users express a desire to upgrade to the Pro plan for its enhanced client interaction features and customizable marketing tools. Criticisms include dissatisfaction with the platform’s handling of photo albums and a desire for more privacy and faster loading times. Overall, Zenfolio is valued for its ability to organize and share professional photographs and files, despite some navigational and performance issues.

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