Wix vs BlueHost: Comprehensive comparison guide for 2024

Final verdict

Wix and BlueHost both offer valuable tools for building and managing websites, but they cater to different user needs and preferences.

• 
  Wix (Overall Grade: 8.5/10)
  
  excels in providing a user-friendly interface, extensive design functionalities, and robust ecommerce features. It is ideal for users who prioritize ease of use, creative control, and comprehensive marketing tools. When comparing Wix vs BlueHost, Wix stands out for its superior website speed optimization, AI capabilities, and customer support, making it a versatile choice for a wide range of website needs.
• 
  BlueHost (Overall Grade: 6.8/10)
  
  offers a strong web hosting service with seamless WordPress integration, making it a great option for users who prefer using WordPress for their website. It provides a variety of hosting plans and a decent set of ecommerce features through WooCommerce. However, in the Wix vs BlueHost comparison, BlueHost falls short in terms of ease of use, design flexibility, and overall feature set, making it more suitable for users who are specifically looking for a WordPress-centric solution.

	Overall grade: 8.5	Overall grade: 6.8
Design functionalities & templates	8.6	7.2
Ease of use	9.0	8.2
Ecommerce	8.0	6.8
Website Editors	8.5	7.3
Product testing options	8.1	6.2
Price	8.7	7.2
Hosting quality	8.5	8.0
Website speed optimization	8.3	6.5
Plugins and integrations	8.2	9.1
Marketing features	8.4	7.3
Customer support	8.2	7.6
Security	8.5	8.3
AI capabilities	8.7	1.5
User Management	8.2	4.4

Best for ecommerce

8.0

6.8

Verdict

: Wix is a more comprehensive and user-friendly ecommerce solution compared to BlueHost, which relies heavily on WordPress and WooCommerce integrations.

• 
  Wix
  
  : Wix offers a robust set of ecommerce features, including an intuitive store builder, various payment gateways, and basic inventory tools. It is ideal for users looking for an all-in-one platform that is easy to use and manage. With a score of 8.0, Wix is well-suited for small to medium-sized online stores, providing essential tools like abandoned cart recovery and basic analytics.
• 
  BlueHost
  
  : BlueHost, with a score of 6.8, focuses on integrating with WooCommerce for WordPress sites. While it supports essential ecommerce functions like product listings and secure payment gateways, it may require additional plugins and customizations, adding complexity and cost. BlueHost is a good option for those familiar with WordPress and looking for a budget-friendly solution with extensive customization options.

Best for informational & business websites

8.3

7.5

• 
  Wix
  
  : Wix excels in providing a seamless experience for creating and managing informational websites. Its drag-and-drop interface, coupled with a wide array of customizable templates, makes it easy for users to build visually appealing sites without any coding knowledge. With a score of 8.3, Wix is particularly suitable for businesses that prioritize ease of use and design flexibility.
• 
  BlueHost
  
  : BlueHost offers a comprehensive web hosting service with a user-friendly website builder that integrates seamlessly with WordPress. This makes it a versatile option for users who want access to thousands of themes and plugins. However, with a score of 7.5, BlueHost’s website builder may present a slightly steeper learning curve compared to Wix, making it less ideal for those who prioritize simplicity and ease of use.

Detailed comparison

8.6

7.2

🏆

Winner: Wix.

If you’re looking for a platform that offers more creative control and a wide array of design features, Wix is the preferred choice.

Wix stands out with its wide range of highly customizable templates suitable for various website types, not just ecommerce. It offers creative freedom in design, appealing to a diverse user base. While Wix doesn’t have a premium template marketplace, it has 3-rd party theme shops that allow you to get more sophisticated design choices.

Wix Themes

Compared to Wix, BlueHost’s WordPress website builder offers over 300 pre-installed templates and designs to cater to the diverse needs of its users, ensuring that there’s something for everyone, regardless of the niche or industry. With hundreds of customizable templates available, users can easily find a design that aligns with their vision and brand identity. These templates are designed to be responsive and SEO-friendly, enhancing the user experience and visibility of the websites. From simple blog layouts to complex ecommerce designs, BlueHost provides a comprehensive selection to help users create professional-looking websites with ease.

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9.0

8.2

🏆 Winner: Wix

. Scoring a solid 9.0, Wix stands out for its user-friendly interface, making it exceptionally easy for beginners to create and manage their websites. BlueHost, with a score of 8.2, offers a robust platform but with a slightly steeper learning curve. If ease of use is a priority, Wix is the clear winner in this category.

Learning Resources

🏆 Winner: Wix

. While both platforms offer solid learning resources, Wix goes a step further with its wide array of detailed tutorials and active community forums, making it easier for users to learn and adapt.

8.0

6.8

When it comes to ecommerce, Wix provides a more comprehensive set of features, allowing users to create and manage online stores easily. It offers an intuitive store builder, various payment gateways, basic inventory tools, multi-channel sales options, abandoned cart recovery, and basic analytics and SEO tools.

Ecommerce themes and templates	7.5	6.5
Product page customization	7.3	7.0
Payment processing and commissions	8.7	6.8
POS capabilities	6.0	0.0
Payment gateways	8.2	7.5
Product numbers	8.0	6.0
Additional ecommerce features	7.8	6.5

Wix ecommerce features:

• Intuitive store builder
• Wix Payments and various gateways
• Basic inventory tools
• Multi-channel sales options
• Abandoned cart recovery
• Basic analytics and SEO tools

BlueHost ecommerce features:

• Product Listings
• Shopping Carts
• Secure Payment gateways
• Shipping Options and Tax Calculations
• Inventory Management

Ecommerce themes & templates

Wix provides around 120 free templates for ecommerce. However, these templates are not fully responsive and may need manual adjustments for mobile display. BlueHost’s website builder for eCommerce provides a selection of specific templates designed to streamline the creation of online stores. These templates are optimized for sales, featuring designs that accommodate product galleries, shopping carts, and checkout processes.

Product page customization

Wix permits the inclusion of six options per item with a total of 1000 unique variations for products. It stands out for its ease of customization, allowing users to add features like ribbons, size charts, wishlists, and more. BlueHost’s website builder offers robust customization features for product pages, allowing users to tailor product details like titles, descriptions, images, and pricing according to their preferences.

Payment processing

Wix provides versatile payment options, generally around 2.9% + 30¢ per transaction, without additional commission fees. This makes Wix an attractive option for businesses using diverse payment processors. BlueHost doesn’t directly support numerous payment gateways. However, it does integrate with WooCommerce, a platform that facilitates integration with various payment gateways like PayPal and Stripe. While BlueHost doesn’t impose transaction fees, the payment gateways might. Furthermore, it lacks Point of Sale (POS) capabilities.

Considering the features, availability, cost, and flexibility, Wix appears to be a more robust and flexible ecommerce solution compared to BlueHost. However, if you are familiar with WordPress and WooCommerce, and are looking for a more budget-friendly option with some free extras, BlueHost might still be worth considering.

8.5

7.3

🏆

Winner: Wix

. Wix, with a score of 8.5, offers multiple editors catering to different user needs. Its standard editor is renowned for its drag-and-drop simplicity, allowing for extensive customization without needing to code. Additionally, Wix provides the ADI (Artificial Design Intelligence) editor, which creates a personalized website based on user responses to a few questions, and the Corvid by Wix editor, which allows for advanced web development with JavaScript and Wix APIs.

BlueHost’s editor, scoring 7.3, is designed for ease of use, catering to both beginners and advanced users. It offers a section based drag-and-drop interface, allowing users to easily add, remove, and customize elements on their website without needing to code. Users can choose from a wide range of templates and customize them to fit their brand, including adjusting layouts, colors, and fonts. Additionally, the editor provides access to stock photos, SEO tools, and responsive design features, ensuring websites look great on all devices and can rank well on search engines.

Mobile editor/app

9.2

5.0

🏆

Winner: Wix

. Wix and BlueHost both offer mobile editing capabilities, but they differ significantly in their approach and user experience. Wix has a dedicated mobile app with a user-friendly, drag-and-drop interface that excels in general website editing. The app is particularly beginner-friendly, making it easy for users with no prior website building experience to create and manage their websites.

On the other hand, BlueHost does not have a dedicated mobile editor app. Users can edit their websites on a mobile browser, but this comes with some limitations. The lack of a dedicated app can make the editing process less intuitive and more challenging, especially for beginners.

In summary, Wix’s dedicated mobile app and user-friendly interface give it a clear edge over BlueHost in terms of mobile editing capabilities.

8.1

6.2

Overall Result

:

Wix Wins

. Wix scores 8.1 in product testing options, while BlueHost scores 6.2. Wix offers a free plan with basic features for an unlimited duration and occasionally offers opportunities to test premium features through promotions or limited-time trials. BlueHost, on the other hand, does not offer a free or trial version, but it allows testing of premium features within a 30-day refundable period.

Free Plan	Yes (Basic features, indefinitely)	No
Trial Duration	Unlimited (Free plan)	No
Testing Premium Features	Limited, occasionally through promotions	Possible within 30-day refundable period

8.7

7.2

Wix and BlueHost offer a variety of pricing plans, but Wix scores higher in terms of price.

	Offerings	Offerings
$10-$20	No offering at this amount.	Basic ($15.99/month): Made for a simple website or blog, 1 website with 10GB SSD storage, Free CDN, Free Domain 1st year, Managed WordPress Hosting, Free SSL 1st year and Chat Support Value for price: 6.5
$20-$30	Core Plan ($27/month): Unlimited physical products, ~2.9% + 30¢ per transaction, Digital products, Free custom domain for a year, Abandoned cart recovery, Gift cards (via app), Recurring payments, No staff account limit. Value for price: 8.5	Choice Plus ($27.99/month): Ideal for multiple sites needing storage, security, backups, 3 websites with 40GB SSD storage, Free CDN, Free Domain 1st year, Managed WordPress hosting, Free SSL, Free Domain privacy 1st year, Malware scanning, daily site backups are free for the 1st year with the purchase of a 12 or 36-month package. Otherwise, users are required to pay a one-time fee of $35.88 for backup services. Value for price: 7.5
$30-$35	Business ($32/month): Advanced ecommerce features, Same transaction fees, Free domain for a year, Subscription payments, Automated international sales tax, Label printing, Dropshipping, Product reviews, No staff account limit. Value for price: 8.7	Online Store ($32.99/month): Great for all online selling, built-in eCommerce tools, 3 websites with 40GB SSD storage, Free CDN, Free Domain 1st year, Managed WordPress hosting, Free Domain privacy 1st year, Malware Scanning, Exclusive Theme Store, Store Analytics, Unlimited products, Secure Payment options, Bookings & appointments, Shipping labels, product search and filtering, daily site backups are free for the 1st year with the purchase of a 12 or 36-month package. Otherwise, users are required to pay a one-time fee of $35.88 for backup services. Value for price: 8.5
$35-$40	No offering at this amount.	Pro ($39.95/month): Perfect for high traffic, advanced storage, security, 5 websites with 100GB SSD storage, Free CDN, Free Domain 1st year, Managed WordPress hosting, Free SSL, Free Domain privacy 1st year, Malware Scanning, daily site backups are free for the 1st year with the purchase of a 12 or 36-month package. Otherwise, users are required to pay a one-time fee of $35.88 for backup services. Value for price: 9.0
$100+	Business Elite ($159/month): All ecommerce features, Automated sales tax for up to 500 transactions/month, Custom reports, Loyalty program, Priority support, No staff account limit. Value for price: 9.0	No offering at this amount.

8.5

8.0

Winner: Wix

Wix offers a variety of hosting plans to suit different needs, with a free plan that includes 500MB of storage and 1GB bandwidth, up to premium plans offering up to 50GB of storage and unlimited bandwidth. It also has a larger number of data centers globally compared to BlueHost. However, BlueHost offers a range of hosting options with features designed to support websites at various stages of growth, from shared to dedicated hosting. Their hosting plans include technologies to ensure fast load times, such as SSD storage, CDN services, and Cloudflare integration.

Do they offer hosting?	Yes, included in all paid plans	Yes, offers a range of hosting options with features designed to support websites at various stages of growth
Data Centers:	10 globally: USA (Ashburn, Virginia; Los Angeles, California; Miami, Florida), Germany (Frankfurt), Israel (Tel Aviv), India (Mumbai), Brazil (São Paulo), Singapore, South Korea (Seoul), and Taiwan (Taipei)	6 data centers: Orem and Provo, Shanghai, Mumbai and Hong Kong, London
Type of hosting:	Multi-Cloud Infrastructure (AWS, GCP, own data centers)	Managed WordPress Hosting
Uptime:	99.95%	99.9%
Uptime Guarantee:	No	Yes, 99.9%

8.3

6.5

🏆 Winner: Wix

Both Wix and BlueHost prioritize website performance and page speed, but Wix has a slight edge in terms of website speed optimization.

Focus	Media optimization, CDN, Mobile-first	CDN, Server Optimization
Performance Tools	Google PageSpeed Insights Integration	Google Lighthouse, PageSpeed Insights
Key Strategies	Media optimization, CDN, Mobile-first	CDN, Server Optimization
Load Times	0.8s to 3.5s (Average: 1.6s)	Varies widely, depending on optimization
Page Speed Scores Range	34/100 to 98/100 (Average: 81.9/100)	Varies widely, depending on website complexity
Core Web Vitals Improvement	25% increase in good CWV scores over a year	Emphasis on LCP, FID, CLS improvements

Wix has significantly focused on enhancing website performance and page speed, integrating tools like the Site Speed dashboard with Google PageSpeed Insights to provide a holistic view of website performance metrics. Emphasizing media optimization, code simplification, content distribution networks, lazy load techniques, and mobile-first designs, Wix’s infrastructure includes globally distributed CDNs, improving content delivery. Successfully improving Core Web Vitals (CWV) scores, Wix saw a 25% increase in sites with good CWV scores over a year. Real-world performance analysis of 909 Wix websites showed a wide range of page speed scores from 34/100 to 98/100, averaging 81.9/100, with the Largest Contentful Paint an important metric for website loading, ranged from 0.8 seconds to 3.5 seconds, with an average of 1.6 seconds.

BlueHost, like Wix, places a strong emphasis on website performance and page speed. BlueHost’s approach to enhancing site speed includes server optimization and leveraging a content delivery network (CDN) to boost load speed. However, both load times and PageSpeed scores can vary widely, depending on the level of optimization and the complexity of the website. BlueHost also emphasizes improvements in Core Web Vitals, particularly Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).

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8.2

9.1

🏆 Winner: BlueHost.

With a score of 9.1, BlueHost takes the lead in this category. Its seamless integration with WordPress gives users access to a vast ecosystem of plugins and extensions, significantly expanding the functionality of the website builder. Wix, scoring 8.2, also offers a variety of plugins and integrations, but falls short in comparison to the extensive options provided by BlueHost.

Wix Applications

8.4

7.3

🏆

Overall Winner: Wix

. Wix stands out for its comprehensive suite of marketing tools, including advanced SEO features, a robust email marketing platform, a feature-rich blogging platform, extensive social media integrations, detailed analytics and reporting, and sophisticated ad campaign management. BlueHost, while offering a range of marketing features through WordPress integrations, falls short in comparison.

SEO Tools		✓ (through WordPress plugins)
Email Marketing		✓ (through Creative Mail plugin)
Blogging		✓ (through WordPress)
Social Media Integration	Advanced integration for selling directly on social platforms	✓ (through WordPress plugins)
Analytics and Reporting	Detailed analytics for in-depth insights	✓ (through Google Analytics)
Ads and Promotions	Google Ads integration; sophisticated ad campaign management	✓ (through WordPress plugins)

8.2

7.6

🏆 Winner: Wix

. In the Wix vs BlueHost comparison, Wix takes the lead with a customer support score of 8.2. Wix offers a comprehensive support system that includes 24/7 live chat in multiple languages, phone support during business hours, and a large community forum. This ensures that users have access to help whenever they need it, making it easier to resolve issues quickly.

BlueHost, with a customer support score of 7.6, provides 24/7 chat and phone support for general inquiries, and technical assistance is available from 7 a.m. to midnight EST. While BlueHost offers round-the-clock support, its technical assistance hours are more limited compared to Wix. However, BlueHost’s global accessibility and variety of support options make it a reliable choice for users needing consistent support.

8.5

8.3

🏆

Winner: Wix

. Both Wix and BlueHost prioritize data protection and website security, offering SSL certificates, regular updates, and compliance with privacy regulations. However, Wix edges out BlueHost with a slightly higher security score of 8.5 compared to BlueHost’s 8.3.

Wix enhances its security with a Web Application Firewall (WAF) that defends against common web attacks, secure data centers, and two-factor authentication. On the other hand, BlueHost bolsters its security with automated backups, 24/7 monitoring, and malware scanning. While both platforms offer robust security features, Wix’s slightly higher score indicates a more comprehensive security approach.

8.7

1.5

Personalized Design	Wix ADI offers tailored design suggestions based on user inputs
SEO Optimization	AI-guided SEO advice for optimal content placement and structure
Customer Behavior Analysis	Advanced analytics to understand customer preferences
Sales Predictions	AI-powered sales forecasting tools
Inventory Management	AI tools to assist in efficient inventory handling
Content Generation	AI assistance in creating and optimizing site content

🏆 Winner: Wix

. Wix’s AI capabilities, particularly through its Artificial Design Intelligence (ADI)
system, are highly user-friendly and innovative. It excels in offering personalized website design suggestions, content
optimization, and streamlined site setup processes. Wix’s AI also assists in providing SEO recommendations and
layout adjustments based on user behavior.

BlueHost, with a score of 1.5, does not offer any AI capabilities. It lacks features such as personalized design, SEO optimization, customer behavior analysis, sales predictions, inventory management, and content generation. This makes Wix a clear winner in terms of AI capabilities.

8.2

4.4

🏆 Winner: Wix

. Wix and BlueHost offer different approaches to user management.

• Wix allows unlimited editors regardless of the plan, but caution is needed with 50+ editors to avoid potential
  backend performance issues. It excels for large, collaborative teams.
• BlueHost does support multi-user management, however there’s no mention about the number of users or their roles and permissions.

Wix User Roles and Access Levels:

Unfortunately, BlueHost does not provide detailed information about user roles and access levels.

Additional Features

SSL Certificate
Custom Domain
Free Custom Domain Included
International Domains
Mobile Responsive
Page Speed
Website Builder Mobile App
Convert a Website To An App
Website Analytics
Multilingual Sites
Multiple Users

User Feedback

Wix

1641 reviews

4.2 out of 5 stars

BlueHost

263 reviews

3.5 out of 5 stars

Wix, though well-regarded, caters to a diverse set of website requirements beyond just ecommerce. This inclusive strategy attracts a broad user audience but might not align as closely with individuals prioritizing advanced ecommerce features. With a G2 rating of 4.2/5 from 1641 reviews, users appreciate its user-friendly interface and range of customization options.

BlueHost, on the other hand, is appreciated for its comprehensive free offerings, including SSL, subdomains, and custom email, along with additional services like free domain registration and CDN. The platform’s intuitive interface and user-friendly website builder cater to both beginners and experienced developers. However, concerns about significant price increases upon renewal, limited free website templates, and unresolved technical issues with poor customer support have been noted. These issues contribute to its lower G2 rating of 3.5/5 from 263 reviews when comparing Wix vs BlueHost.

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