Wix vs Elementor: guide for 2024

Final verdict

Wix and Elementor both offer powerful website building tools, but they cater to different user needs and preferences.

Wix (Overall Grade: 8.5/10)

is a versatile website builder and hosting platform that excels in ease of use, AI capabilities, and comprehensive marketing features. It is ideal for beginners and non-technical users who want a user-friendly interface and a wide range of customizable templates. Wix also offers robust hosting services and advanced website speed optimization, making it a great choice for users looking for an all-in-one solution.
Elementor (Overall Grade: 7.4/10)

is a popular website builder plugin for WordPress, known for its flexibility and extensive design functionalities. It is perfect for users who want more creative control and advanced customization options. Elementor integrates seamlessly with WordPress and WooCommerce, offering a wide range of widgets and templates for various website types. It is suitable for both beginners and professional web designers who need a powerful and flexible tool for creating and managing websites.

	Overall grade: 8.5	Overall grade: 7.4
Design functionalities & templates	8.6	9.2
Ease of use	9.0	8.8
Ecommerce	8.0	7.6
Website Editors	8.5	8.5
Product testing options	8.1	5.6
Price	8.7	8.0
Hosting quality	8.5	7.8
Website speed optimization	8.3	6.7
Plugins and integrations	8.2	7.6
Marketing features	8.4	7.8
Customer support	8.2	7.2
Security	8.5	9.1
AI capabilities	8.7	7.4
User Management	8.2	8.8

Best for ecommerce

8.0

7.6

Verdict

: Wix is ideal for those seeking an all-in-one, user-friendly ecommerce solution, while Elementor offers greater customization through its integration with WooCommerce, making it suitable for users who need more flexibility and control.

Wix

: Wix provides an intuitive store builder with various payment gateways, basic inventory tools, and multi-channel sales options. It is perfect for small to medium-sized businesses looking for a straightforward ecommerce platform. However, when comparing Wix vs Elementor, Wix may lack the advanced customization options that some users might need.
Elementor

: Leveraging WooCommerce, Elementor offers extensive customization for product pages and a variety of ecommerce-specific widgets. This makes it a powerful tool for those who want to tailor every aspect of their online store. However, it might be more complex for beginners compared to Wix.

Best for informational & business websites

8.3

8.9

Verdict

: Elementor edges out Wix for informational business websites due to its higher flexibility and extensive design features, making it ideal for both beginners and professional web designers.

Wix

: Wix is a user-friendly website builder that offers a wide range of customizable templates and an intuitive drag-and-drop interface. It is particularly suitable for users who prioritize ease of use and quick setup. With a score of 8.3, Wix is a strong contender for creating visually appealing informational sites without the need for coding skills. When comparing Wix vs Elementor, Wix stands out for its simplicity and accessibility.
Elementor

: Elementor, scoring 8.9, is a powerful website builder plugin for WordPress that provides extensive design flexibility and a wide range of widgets and templates. It allows for detailed customization, making it suitable for both beginners and advanced users. Elementor’s integration with WordPress themes and plugins enhances its functionality, making it a versatile choice for creating highly customized informational business websites.

Detailed comparison

8.6

9.2

🏆

Winner: Elementor.

If you’re looking for a platform that offers more creative control, a wide array of design features, and a higher score in design functionalities and templates, Elementor is the preferred choice.

Wix stands out with its wide range of highly customizable templates suitable for various website types, not just ecommerce. It offers creative freedom in design, appealing to a diverse user base. While Wix doesn’t have a premium template marketplace, it has 3-rd party theme shops that allow you to get more sophisticated design choices.

Wix Themes

Compared to Wix, Elementor offers an extensive range of templates and designs, with over 100 responsive website kits covering various categories like business, creative, education, and more, directly available through Elementor’s platform. Additional sources like Envato Elements, Template Monster, and others provide a wider selection, including free and premium options, catering to diverse web design needs. These templates are designed to be user-friendly, facilitating easy customization and quick website development across different sectors.

Elementor Themes

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9.0

8.8

🏆 Winner: Wix

. With a score of 9.0, Wix is slightly ahead of Elementor, which scored 8.8. Wix’s user-friendly interface and intuitive drag-and-drop design make it a great choice for beginners and non-technical users. Elementor, while also user-friendly, has a slightly steeper learning curve, especially when it comes to its more advanced features.

Learning Resources

🏆 Winner: Elementor

. Both platforms offer a wealth of learning resources, but Elementor’s extensive Elementor Academy and the availability of numerous free resources such as blogs, eBooks, and YouTube channels make it a more comprehensive learning platform.

Learn Wix

Learn Elementor

8.0

7.6

Wix and Elementor both offer ecommerce capabilities, but they approach it differently. Wix provides an all-in-one solution with an intuitive store builder, various payment gateways, basic inventory tools, multi-channel sales options, abandoned cart recovery, and basic analytics and SEO tools. Elementor, on the other hand, leverages its integration with WooCommerce to offer customizable product pages, a variety of ecommerce-specific widgets, and shopping cart customization.


Ecommerce themes and templates	7.5	7.8
Product page customization	7.3	8.4
Payment processing and commissions	8.7	7.5
POS capabilities	6.0	5.5
Payment gateways	8.2	7.0
Product numbers	8.0	7.0
Additional ecommerce features	7.8	8.0

Wix ecommerce features:

Intuitive store builder
Wix Payments and various gateways
Basic inventory tools
Multi-channel sales options
Abandoned cart recovery
Basic analytics and SEO tools

Wix add a product

Elementor ecommerce features:

WooCommerce Integration
Customizable Product Pages
Ecommerce Widgets
Product Categories and Filters
Shopping Cart Customization

Elementor add a product page

Ecommerce themes & templates

Wix provides around 120 free templates for ecommerce. However, these templates are not fully responsive and may need manual adjustments for mobile display. Wix allows for flexible website design but has limited options for in-depth customization using HTML or CSS. For advanced users, Wix Velo offers more detailed customization possibilities.

Elementor offers a diverse range of ecommerce-specific templates suitable for various online stores, from free options for budget-conscious users to premium templates with advanced customization features. These templates are designed to be mobile-responsive and SEO-friendly, ensuring optimal performance across devices and search engines.

Product page customization

Wix permits the inclusion of six options per item with a total of 1000 unique variations for products. However, the potential complexity of having customers choose six attributes for a single item is acknowledged, and it is recommended to consider splitting products with extensive options into different listings for a more user friendly experience. Wix stands out for its ease of customization, allowing users to add features like ribbons, size charts, wishlists, and more. While Wix supports product videos in its themes, incorporating 3D models on Wix requires coding.

Elementor offers extensive customization options for WooCommerce product pages, including custom layouts, WooCommerce widgets for various product elements, and options for styling product galleries and ‘Add to Cart’ buttons. It allows for the display and customization of product variants, although the number of variants is technically limited by WooCommerce, not Elementor.

Payment processing

Wix provides versatile payment options, generally around 2.9% + 30¢ per transaction, without additional commission fees. This makes Wix an attractive option for businesses using diverse payment processors. Wix Payments allows Wix users to manage transactions directly on their site, also supporting various payment methods and currencies.

Elementor supports several payment gateways, notably through plugins and integrations, with Stripe and PayPal being prominent options for simple and widespread use. These gateways charge their own transaction fees, typically around 2.9% + $0.30 per transaction, but Elementor itself does not impose additional fees for transactions. While direct POS capabilities are not a primary feature of Elementor integrations, some supported payment gateways offer their own POS solutions for physical transactions.

8.5

🏆

Winner: Tie

. Both Wix and Elementor scored 8.5 for their website editors, indicating that they both offer excellent editing experiences.

Wix editor

Wix offers multiple editors catering to different user needs. Its standard editor is renowned for its drag-and-drop simplicity, allowing for extensive customization without needing to code. Additionally, Wix provides the ADI (Artificial Design Intelligence) editor, which creates a personalized website based on user responses to a few questions, and the Corvid by Wix editor, which allows for advanced web development with JavaScript and Wix APIs.

Elementor editor

Elementor’s drag-and-drop interface makes it easy to customize layouts, add content, and style websites visually in real-time. With a wide array of widgets and templates, users can effortlessly design complex elements such as sliders, forms, and animated headlines. Additionally, Elementor provides responsive design options, ensuring websites look great on all devices, alongside advanced features like custom CSS, role-based access control, and integration with a variety of marketing tools.

Mobile editor/app

9.2

🏆

Winner: Wix

. Wix offers a user-friendly, drag-and-drop interface in its mobile app, excelling in general website editing. The app is particularly beginner-friendly, making it easy for users with no prior website building experience. Wix receives a higher rating for its versatility in general website editing and a more beginner-friendly interface.

Elementor, on the other hand, does not have a dedicated mobile editor, which is a significant disadvantage for users who prefer to make changes to their websites on the go.

8.1

5.6

Overall Result

:

Wix wins

. Wix scores 8.1, while Elementor scores 5.6 in product testing options. Wix offers a free plan with basic features for an unlimited duration and occasionally offers opportunities to test premium features through promotions or limited-time trials. Elementor, on the other hand, offers a free version but only for self-hosted WordPress.org. It does not offer a trial version, but it allows testing of all premium features during the refundable period.


Free Plan	Yes (Basic features, indefinitely)	Yes, but only for self-hosted WordPress.org
Trial Duration	Unlimited (Free plan)	No
Testing Premium Features	Limited, occasionally through promotions	All features during refundable period
Money Back Guarantee	14-day money-back guarantee	30-day money back guarantee

8.7

8.0

Wix offers a variety of plans and discounts, making it a more flexible option for different budgets. Elementor, on the other hand, has a straightforward annual billing system with no discounts.

	Offerings	Offerings
$0-$10	No offering at this amount.	Basic ($9.99/month): 1 website, with 10GB SSD storage, 25k monthly visitors, 30GB monthly bandwidth, daily auto backups stored for 14 days, Cloudflare CDN, and integrated caching tool Value for price: 6.5
$10-$20	No offering at this amount.	Business ($19.99/month): 1 website, with 20GB SSD storage, 50k monthly visitors, 50GB monthly bandwidth, daily auto backups stored for 30 days, Cloudflare CDN, integrated caching tool and access to staging environment Value for price: 7.5
$20-$30	Core Plan ($27/month): Unlimited physical products, ~2.9% + 30¢ per transaction, Digital products, Free custom domain for a year, Abandoned cart recovery, Gift cards (via app), Recurring payments, No staff account limit. Value for price: 8.5	Grow ($22.99/month): 3 websites, with 30GB SSD storage, 75k monthly visitors, 75GB monthly bandwidth, daily auto backups stored for 30 days, Cloudflare CDN, integrated caching tool, access to staging environment and site cloning Value for price: 8.5
$30-$50	Business ($32/month): Advanced ecommerce features, Same transaction fees, Free domain for a year, Subscription payments, Automated international sales tax, Label printing, Dropshipping, Product reviews, No staff account limit. Value for price: 8.7	Scale ($49.99/month): 10 websites, with 40GB SSD storage, 100k monthly visitors, 100GB monthly bandwidth, daily auto backups stored for 30 days, Cloudflare CDN, integrated caching tool, access to staging environment and site cloning Value for Price: 9.0
$100+	Business Elite ($159/month): All ecommerce features, Automated sales tax for up to 500 transactions/month, Custom reports, Loyalty program, Priority support, No staff account limit. Value for Price: 9.0	No offering at this amount.

In some cases companies have different prices based on various components like a
location. As a result in rare cases the prices displayed here can differ from the ones you see on their
websites.

8.5

7.8

Winner: Wix

. Wix offers a more robust hosting service with a multi-cloud infrastructure, a 99.95% uptime, and 10 global data centers. On the other hand, Elementor provides managed WordPress hosting with a 99.9% uptime guarantee and one data center in Belgium. Despite Elementor’s uptime guarantee, Wix’s extensive infrastructure and higher uptime give it an edge in this category.


Do they offer hosting?	Yes, included in all paid plans	Yes, included in all their plans
Data Centers:	10 globally: USA (Ashburn, Virginia; Los Angeles, California; Miami, Florida), Germany (Frankfurt), Israel (Tel Aviv), India (Mumbai), Brazil (São Paulo), Singapore, South Korea (Seoul), and Taiwan (Taipei)	1 data center in Belgium
Type of hosting:	Multi-Cloud Infrastructure (AWS, GCP, own data centers)	Managed WordPress Hosting
Uptime:	99.95%	99.9%
Uptime Guarantee:	No	Yes, 99.9%

8.3

6.7

🏆 Winner: Wix

Both Wix and Elementor prioritize website performance and page speed, but Wix has a slight edge due to its media optimization, CDN, and mobile-first strategies, as well as its impressive load times and PageSpeed score ranges.


Focus	Media optimization, CDN, Mobile-first	Lazy Loading, Code Minification, Caching, CDN
Performance Tools	Google PageSpeed Insights Integration	Depends on WordPress plugins and hosting
Key Strategies	Media optimization, CDN, Mobile-first	Lazy Loading, Code Minification, Caching, CDN
Load Times	0.8s to 3.5s (Average: 1.6s)	Varies depending on optimization and website complexity
Page Speed Scores Range	34/100 to 98/100 (Average: 81.9/100)	Varies depending on optimization and website complexity
Core Web Vitals Improvement	25% increase in good CWV scores over a year	No disclosed information

Wix has significantly focused on enhancing website performance and page speed, integrating tools like the Site Speed dashboard with Google PageSpeed Insights to provide a holistic view of website performance metrics. Emphasizing media optimization, code simplification, content distribution networks, lazy load techniques, and mobile-first designs, Wix’s infrastructure includes globally distributed CDNs, improving content delivery. Wix saw a 25% increase in sites with good CWV scores over a year. Real-world performance analysis of 909 Wix websites showed a wide range of page speed scores from 34/100 to 98/100, averaging 81.9/100, with the Largest Contentful Paint an important metric for website loading, ranged from 0.8 seconds to 3.5 seconds, with an average of 1.6 seconds.

Elementor, on the other hand, relies on WordPress plugins and hosting for its performance. Its strategies for speed optimization include lazy loading, code minification, caching, and CDN. However, the load times and PageSpeed scores can vary greatly depending on the optimization and complexity of the website. Elementor does not disclose any information about its Core Web Vitals improvements.

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8.2

7.6

🏆 Winner: Wix.

Wix scores 8.2, offering over 500 apps that enhance website features across various domains. Elementor, with a score of 7.6, also provides a wide range of add-ons for website building. However, Wix’s comprehensive set of tools and flexibility in pricing give it an edge over Elementor in this category.

Wix Applications

Wix app market

Elementor Applications

Elementor add-ons

8.4

7.8

🏆

Overall Winner: Wix

. Wix stands out for its more advanced marketing tools, especially in analytics and ad campaign management. Elementor is strong in email marketing and blogging, ideal for content-driven strategies.


SEO Tools		(with integration of various SEO plugins)
Email Marketing		(with integration of various email marketing services and plugins)
Blogging
Social Media Integration	Advanced integration for selling directly on social platforms	Integration of social media buttons
Analytics and Reporting	Detailed analytics for in-depth insights	Yes, with integration of Google Analytics
Ads and Promotions	Google Ads integration; sophisticated ad campaign management	Yes

8.2

7.2

🏆 Winner: Wix

. When comparing Wix vs Elementor, Wix takes the lead in customer support with a score of 8.2. Wix offers a comprehensive support system that includes phone support (callback service during business hours), 24/7 live chat in multiple languages, and extensive forums. The large community ensures users can find solutions to their problems easily.

Elementor, with a customer support score of 7.2, provides 24/7 support through ticketing and live chat. While Elementor’s global support team ensures round-the-clock availability, it lacks the enterprise-level support that Wix offers, such as dedicated account managers and VIP support. This makes Wix a more robust option for users seeking extensive and varied support options.

8.5

9.1

🏆

Winner: Elementor

. Elementor’s security score is slightly higher than Wix’s, indicating a more robust security system. Elementor leverages Google Cloud’s infrastructure for high security, including end-to-end encryption. It also employs both active and passive security measures, including 24/7 monitoring, regular updates, backups, and specialized security protocols to protect against common threats. Elementor’s commitment to security is further emphasized by its ISO 27001 certification and a proactive Bug Bounty program.

Wix, on the other hand, also prioritizes website and data security through secure servers, encryption, and compliance with privacy regulations. It has strict access controls, regular security audits, and additional features like two-factor authentication to enhance protection. Wix communicates transparently through clear privacy policies, practices data minimization, and empowers user control over their data. However, it falls slightly short when compared to Elementor’s comprehensive security measures.

8.7

7.4


Personalized Design	Wix ADI offers tailored design suggestions based on user inputs	Elementor AI builder generates custom layouts and images
SEO Optimization	AI-guided SEO advice for optimal content placement and structure
Customer Behavior Analysis	Advanced analytics to understand customer preferences
Sales Predictions	AI-powered sales forecasting tools
Inventory Management	AI tools to assist in efficient inventory handling
Content Generation	AI assistance in creating and optimizing site content	AI-driven text, code, and image generation

🏆 Winner: Wix

. Wix’s AI capabilities, particularly through its Artificial Design Intelligence (ADI)
system, are highly user-friendly and innovative. It excels in offering personalized website design suggestions, content
optimization, and streamlined site setup processes. Wix’s AI also assists in providing SEO recommendations and
layout adjustments based on user behavior.

Wix AI feature

Elementor, with a score of 7.4, utilizes AI mainly to enhance the website creation process. Its AI features focus on
generating custom layouts, images, text, and code directly within the editor. While Elementor’s AI is powerful, it is more design-centric compared to Wix’s user-focused AI.

8.2

8.8

🏆 Winner: Elementor

. Managing your online team with Wix and Elementor involves different approaches to website editing access.

Wix allows unlimited editors regardless of the plan, but caution is needed with 50+ editors to avoid potential backend performance issues. It excels for large, collaborative teams.
The number of users who can edit or manage a website built with Elementor depends on the roles and permissions set within WordPress, as Elementor operates on WordPress. Administrators have full access to edit any part of the site, including Elementor settings, while Editors can manage posts and pages made with Elementor. Authors and Contributors have limited capabilities, with the former being able to manage their own posts. Elementor Pro offers a Role Manager feature, enabling further customization of what different roles can do within Elementor, but there’s no fixed limit on the number of users—it’s determined by the roles assigned by the site administrator.

Wix User Roles and Access Levels:

Role	Description	Access Highlights
Site Owner	Full control over website	Manage pages, menus, forms, SEO, settings. Create and manage editor and contributor accounts.
Editor	Full editing access to website content	Add/edit pages, modify text and images, adjust design elements, create forms. Cannot manage site settings or user accounts.
Contributor	Limited access to specific pages/sections	Edit assigned pages and sections only. No access to other site areas.
Member	Access to specific features	Login access to forums, private pages, or other restricted areas. Limited interaction with overall site management.

Elementor User Roles and Access Levels:

Role	Description	Access Highlights
Administrator	Users with full access to all administration features, including Elementor settings.	Can edit all content, Access to Elementor settings, Can install plugins and themes, Can manage users
Editor	Users who can manage and publish content including pages and posts.	Can edit pages/posts created with Elementor, Cannot access Elementor settings, Can manage categories, tags, and links, Can moderate comments
Author	Users who can publish and manage their own posts.	Can create posts with Elementor, Cannot edit pages, Limited access to media library, Cannot access Elementor settings
Contributor	Users who can write and manage their own posts but cannot publish them.	Can create content with Elementor, Cannot publish or edit pages, No access to Elementor settings, Submissions require review by higher-level roles

Additional Features


SSL Certificate
Custom Domain
Free Custom Domain Included
International Domains
Mobile Responsive
Page Speed
Website Builder Mobile App
Convert a Website To An App
Website Analytics
Multilingual Sites
Multiple Users

User Feedback

Wix

1641 reviews

4.2 out of 5 stars

Elementor

345 reviews

4.5 out of 5 stars

Wix, though well-regarded, caters to a diverse set of website requirements beyond just ecommerce. This inclusive strategy attracts a broad user audience but might not align as closely with individuals prioritizing advanced ecommerce features. Its user-friendly interface and range of templates make it a popular choice for those looking to build and manage their online presence with ease.

Elementor is widely appreciated for its intuitive drag-and-drop interface, enabling rapid creation of professional and responsive websites without coding skills. It offers a vast range of templates and compatibility with WordPress, making it a go-to for diverse users. Despite its benefits, concerns arise regarding website loading times, subscription costs, and occasional compatibility issues. Feedback on customer support and legacy plan management is mixed, with some users experiencing dissatisfaction. Overall, Elementor is valued for its efficiency in web development, although some aspects, particularly support services, could be improved.

The making of this blog

We followed a clear, step-by-step process to write and research this article.

Our Ranking Criteria

FAQ

Which platform is better for beginners, Wix or Elementor?

Wix is generally considered better for beginners due to its user-friendly interface and drag-and-drop design. It’s designed for users who want a straightforward way to create and manage their websites without needing to delve into coding.

Can I use both Wix and Elementor for ecommerce?

Yes, both platforms can be used for ecommerce. Wix offers an all-in-one solution with built-in ecommerce capabilities, making it easier for small to medium-sized businesses to set up and manage their online stores. Elementor, when used with WooCommerce on WordPress, provides a highly customizable platform for creating online stores, though it may require a bit more technical know-how to fully exploit its capabilities.

How do Wix and Elementor differ in terms of customization and design flexibility?

Elementor offers more advanced customization and design flexibility, especially when used with WordPress. It allows for detailed customization of every aspect of a webpage. Wix also offers a high degree of customization with its templates and design features but within a more structured framework, which might be easier for beginners to navigate.

What are the major differences in pricing between Wix and Elementor?

Wix provides a range of pricing plans that cater to different needs, including ecommerce, and often includes discounts for longer-term plans. Elementor’s pricing is based on an annual subscription model, with different tiers depending on the number of sites and access to premium features. Wix might offer more flexibility with monthly billing options, while Elementor’s annual model could be more economical for users committed to using WordPress.

Which platform offers better hosting quality, Wix or Elementor?

Wix offers robust hosting as part of its all-in-one platform, with a focus on reliability and performance. Elementor, being a WordPress plugin, relies on the hosting provided by the WordPress site it’s installed on. Therefore, the hosting quality for Elementor sites can vary significantly based on the chosen WordPress hosting provider.

Is Elementor or Wix better for SEO?

Both platforms are capable of supporting strong SEO strategies. Wix offers built-in SEO tools that are user-friendly for beginners. Elementor, used with WordPress, provides extensive SEO capabilities through plugins like Yoast SEO, giving users more control over their SEO efforts. The choice between Wix and Elementor for SEO would depend on the user’s preference for convenience versus control.

Which platform has better customer support, Wix or Elementor?

Wix is known for its comprehensive customer support, including 24/7 live chat in multiple languages, extensive help articles, and forums. Elementor provides support through a ticketing system and 24/7 live chat but may not offer the same level of direct support for free users as Wix does.

Can I switch from Wix to Elementor or vice versa?

Switching directly from Wix to Elementor or vice versa is not straightforward due to the different foundations of the platforms (Wix is a standalone website builder, while Elementor is a WordPress plugin). However, it’s possible to migrate content manually or with the help of third-party services, though this process can be complex and might require professional assistance.