Wix vs iPage: Comprehensive comparison guide for 2024

Final verdict

Wix and iPage both offer comprehensive website building and hosting solutions, but they cater to different user needs and preferences.

• 
  Wix (Overall Grade: 8.5/10)
  
  excels in providing a user-friendly interface, a wide range of customizable templates, and advanced AI capabilities. It is ideal for users who prioritize ease of use, design flexibility, and a robust set of features for building and managing their online presence. When comparing Wix vs iPage, Wix stands out for its superior website speed optimization, extensive plugins and integrations, and strong customer support.
• 
  iPage (Overall Grade: 6.1/10)
  
  offers a solid platform for small businesses and personal projects, with a focus on affordability and comprehensive hosting services. It provides a variety of templates and a drag-and-drop builder, making it accessible for users without technical expertise. However, in the Wix vs iPage comparison, iPage falls short in terms of advanced ecommerce capabilities, AI features, and overall user experience.

	Overall grade: 8.5	Overall grade: 6.1
Design functionalities & templates	8.6	7.0
Ease of use	9.0	7.6
Ecommerce	8.0	5.7
Website Editors	8.5	6.8
Product testing options	8.1	2.5
Price	8.7	7.3
Hosting quality	8.5	7.7
Website speed optimization	8.3	7.4
Plugins and integrations	8.2	6.3
Marketing features	8.4	7.2
Customer support	8.2	6.9
Security	8.5	7.5
AI capabilities	8.7	3.0
User Management	8.2	3.2

Best for ecommerce

8.0

5.7

Verdict

: Wix is a more robust choice for ecommerce, offering a comprehensive set of features and better scalability compared to iPage.

• 
  Wix
  
  : With an ecommerce score of 8.0, Wix is a versatile platform that caters to both individuals and businesses. It provides an intuitive store builder, multiple payment gateways, and essential ecommerce tools like abandoned cart recovery and basic analytics. Wix is ideal for those looking for a user-friendly and flexible ecommerce solution.
• 
  iPage
  
  : Scoring 5.7 in ecommerce, iPage is suitable for small to medium-sized businesses. It offers essential ecommerce features such as inventory management, coupon codes, and PayPal integration. However, it may not scale well for larger enterprises or those with complex ecommerce needs. iPage is a good option for those seeking a straightforward and budget-friendly ecommerce platform.

Best for informational & business websites

8.3

7.2

• 
  Wix
  
  : Wix is a versatile website builder platform that enables users to create and customize websites without any coding knowledge. It offers a wide range of highly customizable templates suitable for various website types, making it ideal for informational and business websites. With a score of 8.3, Wix excels in ease of use, design flexibility, and overall user experience, making it a top choice for those looking to build a professional online presence effortlessly.
• 
  iPage
  
  : iPage is a user-friendly web hosting and site builder platform that provides templates and a drag-and-drop builder to simplify website creation. It offers comprehensive services, including hosting, domain registration, and e-commerce solutions, targeting small businesses and personal projects. With a score of 7.2, iPage is a reliable option but lacks the advanced design functionalities and ease of use that Wix offers. For those who prioritize affordability and basic website needs, iPage is a viable choice, but it may not match the creative freedom and user experience provided by Wix.

Detailed comparison

8.6

7.0

Winner: Wix.

Wix offers a wider range of highly customizable templates suitable for various website types, not just ecommerce. It offers creative freedom in design, appealing to a diverse user base. While Wix doesn’t have a premium template marketplace, it has 3-rd party theme shops that allow you to get more sophisticated design choices.

Wix Themes

On the other hand, iPage offers a wide variety of templates and designs, catering to users with diverse needs and preferences. With hundreds of options available, users can easily find a template that suits their specific project or business requirements. These templates are also customizable, allowing for a high degree of personalization in terms of layout, color schemes, and functionality.

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9.0

7.6

🏆 Winner: Wix

. Scoring a solid 9.0, Wix stands out for its exceptional user-friendliness, making it exceptionally easy for beginners to create and manage their websites. iPage, with a score of 7.6, offers a robust platform but with a steeper learning curve, especially for those new to website building. If ease of use is a priority, Wix is the clear winner in this category.

Learning Resources

🏆 Winner: Wix

. While both platforms offer solid learning resources, Wix goes a step further with its wide array of detailed tutorials and active community forums, making it easier for users to learn and adapt.

8.0

5.7

Wix and iPage both offer ecommerce capabilities, but they cater to different needs. Wix, with an ecommerce score of 8.0, is a comprehensive platform for individuals and businesses, allowing users to design their store, add products, set up payment options, and handle orders easily. iPage, scoring 5.7, offers a range of ecommerce features suitable for small to medium-sized businesses, but might not scale well for very large enterprises or those with highly complex ecommerce needs.

Ecommerce themes and templates	7.5	5.5
Product page customization	7.3	5.0
Payment processing and commissions	8.7	6.0
POS capabilities	6.0	3.0
Payment gateways	8.2	6.5
Product numbers	8.0	4.0
Additional ecommerce features	7.8	5.5

Wix ecommerce features:

• Intuitive store builder
• Wix Payments and various gateways
• Basic inventory tools
• Multi-channel sales options
• Abandoned cart recovery
• Basic analytics and SEO tools

iPage ecommerce features:

• Inventory Management and Tracking
• Coupon Codes and Promotions
• SEO Tools
• PayPal Integration

Ecommerce themes & templates

Wix provides around 120 free templates for ecommerce. However, these templates are not fully responsive and may need manual adjustments for mobile display. Wix allows for flexible website design but has limited options for in-depth customization using HTML or CSS. For advanced users, Wix Velo offers more detailed customization possibilities.

iPage offers a variety of ecommerce-specific templates designed to cater to online stores and businesses. These templates are integrated with features such as shopping carts, product catalogs, and payment processing options to facilitate online transactions. However, users might find some limitations in terms of customization and advanced ecommerce functionalities compared to specialized ecommerce platforms.

Product page customization

Wix permits the inclusion of six options per item with a total of 1000 unique variations for products. However, the potential complexity of having customers choose six attributes for a single item is acknowledged, and it is recommended to consider splitting products with extensive options into different listings for a more user friendly experience. Wix stands out for its ease of customization, allowing users to add features like ribbons, size charts, wishlists, and more. While Wix supports product videos in its themes, incorporating 3D models on Wix requires coding.

iPage’s website builder offers a range of ecommerce product page customization options, allowing users to design their storefronts with various templates, adjust layouts, and incorporate multimedia elements like images and videos to showcase products. Users can also edit product descriptions, manage inventory, and set up different payment options. However, limitations may include less flexibility in advanced customization or coding for those who require unique, highly tailored functionalities beyond the provided templates and settings.

Payment processing

Wix provides versatile payment options, generally around 2.9% + 30¢ per transaction, without additional commission fees. This makes Wix an attractive option for businesses using diverse payment processors. Wix Payments allows Wix users to manage transactions directly on their site, also supporting various payment methods and currencies.

iPage supports several payment options for eCommerce, including major gateways like PayPal, Stripe, and others, catering to a wide range of currencies and countries. iPage does not charge commissions for transactions, commissions are charged by the gateways themselves. While iPage offers flexibility in online payment processing, it does not explicitly mention integrated POS capabilities for in-person transactions. For billing and subscription payments, iPage accepts credit cards, PayPal, and check or money order, offering diverse payment methods for its users.

8.5

6.8

🏆

Winner: Wix

. Wix, with a score of 8.5, offers multiple editors catering to different user needs. Its standard editor is renowned for its drag-and-drop simplicity, allowing for extensive customization without needing to code. Additionally, Wix provides the ADI (Artificial Design Intelligence) editor, which creates a personalized website based on user responses to a few questions, and the Corvid by Wix editor, which allows for advanced web development with JavaScript and Wix APIs.

iPage’s editor, scoring 6.8, is designed for ease of use, catering to both beginners and those with some web design experience. It offers a drag-and-drop interface, allowing users to easily add, remove, and customize elements on their web pages without needing to code. Users can choose from a variety of templates that are responsive and customizable to fit their brand or personal style. Additionally, the editor includes features for adding social media links, integrating e-commerce functionalities, and optimizing for search engines, making it a versatile tool for creating a wide range of websites.

Mobile editor/app

9.2

5.0

🏆

Winner: Wix

. Wix offers a user-friendly, drag-and-drop interface in its mobile app, excelling in general website editing. The app is particularly beginner-friendly, making it easy for users with no prior website building experience. Wix receives a higher rating for its versatility in general website editing and a more beginner-friendly interface.

iPage, on the other hand, does not have a dedicated mobile editor app. However, you can edit your website on a mobile browser, with some limitations. This lack of a dedicated mobile app puts iPage at a disadvantage compared to Wix, which offers a more comprehensive and user-friendly mobile editing experience.

8.1

2.5

Overall Result

:

Wix wins

. Wix scores 8.1 in product testing options, significantly higher than iPage’s 2.5. Wix offers a free plan with basic features for an unlimited duration and occasionally offers opportunities to test premium features through promotions or limited-time trials. iPage, on the other hand, does not offer a free trial but allows testing of all features during a 30-day refundable period.

Free Plan	Yes (Basic features, indefinitely)	No
Trial Duration	Unlimited (Free plan)	iPage does not have free trial
Testing Premium Features	Limited, occasionally through promotions	All features can be tested during the 30-day refundable period.

8.7

7.3

Wix offers better value for money, with a higher price score and the availability of enterprise plans. However, iPage offers a higher discount for annual subscriptions.

	Offerings	Offerings
$10-$20	No offering at this amount.	Basic ($15.99/month): Simple website or blog, 1 website, 10 GB SSD, free domain, managed WordPress, free SSL for 1st year. Value for price: 6.5
$20-$30	Core Plan ($27/month): Unlimited physical products, ~2.9% + 30¢ per transaction, Digital products, Free custom domain for a year, Abandoned cart recovery, Gift cards (via app), Recurring payments, No staff account limit. Value for price: 8.5	Choice Plus ($27.99/month): Multiple sites with storage, security, backups, 3 websites, 40 GB SSD, daily backups, domain privacy, malware scanning. Value for price: 7.5
$30-$34	Business ($32/month): Advanced ecommerce features, Same transaction fees, Free domain for a year, Subscription payments, Automated international sales tax, Label printing, Dropshipping, Product reviews, No staff account limit. Value for price: 8.7	Online Store ($32.99/month): Online selling with eCommerce tools, 3 websites, 40 GB SSD, store features like unlimited products and secure payments. Value for price: 8.0
$34-$40	No offering at this amount.	Pro ($34.99/month): High traffic sites, advanced storage, 5 websites, 100 GB SSD, optimized for high traffic, enhanced security and backups. Value for price: 9.0
$100+	Business Elite ($159/month): All ecommerce features, Automated sales tax for up to 500 transactions/month, Custom reports, Loyalty program, Priority support, No staff account limit. Value for Price: 9.0	No offering at this amount.

8.5

7.7

Winner: Wix

. Wix offers a variety of hosting plans, including a free plan, and has a multi-cloud infrastructure with 10 global data centers. It has an uptime of 99.95% but does not offer an uptime guarantee. iPage, on the other hand, offers affordable hosting services with unlimited storage and bandwidth, but it only has two data centers and an uptime of 99.9% without an uptime guarantee. Despite iPage’s unlimited storage and bandwidth, Wix’s superior infrastructure and higher uptime give it the edge in this comparison.

Do they offer hosting?	Yes, included in all paid plans	Yes, included in all paid plans
Data Centers:	10 globally: USA (Ashburn, Virginia; Los Angeles, California; Miami, Florida), Germany (Frankfurt), Israel (Tel Aviv), India (Mumbai), Brazil (São Paulo), Singapore, South Korea (Seoul), and Taiwan (Taipei)	2 data centers: US, Europe
Type of hosting:	Multi-Cloud Infrastructure (AWS, GCP, own data centers)	Managed WordPress Hosting
Uptime:	99.95%	99.9%
Uptime Guarantee:	No	No

8.3

7.4

🏆 Winner: Wix

Both Wix and iPage prioritize website performance and page speed, but Wix has a higher Website Speed Optimization score.

Focus	Media optimization, CDN, Mobile-first	Web Server optimizations, Caching, CDN, Database optimization, SEO optimization
Performance Tools	Google PageSpeed Insights Integration	Google Lighthouse, PageSpeed Insights
Key Strategies	Media optimization, CDN, Mobile-first	Web Server optimizations, Caching, CDN, Database optimization, SEO optimization
Load Times	0.8s to 3.5s (Average: 1.6s)	2.6s average
Page Speed Scores Range	34/100 to 98/100 (Average: 81.9/100)	72/100 average
Core Web Vitals Improvement	25% increase in good CWV scores over a year	LCP, FID, CLS improvements

Wix has significantly focused on enhancing website performance and page speed, integrating tools like the Site Speed dashboard with Google PageSpeed Insights to provide a holistic view of website performance metrics. Emphasizing media optimization, code simplification, content distribution networks, lazy load techniques, and mobile-first designs, Wix’s infrastructure includes globally distributed CDNs, improving content delivery. Wix saw a 25% increase in sites with good CWV scores over a year. Real-world performance analysis of 909 Wix websites showed a wide range of page speed scores from 34/100 to 98/100, averaging 81.9/100, with the Largest Contentful Paint an important metric for website loading, ranged from 0.8 seconds to 3.5 seconds, with an average of 1.6 seconds.

iPage, on the other hand, focuses on web server optimizations, caching, CDN, database optimization, and SEO optimization to enhance website speed. It leverages Google Lighthouse and PageSpeed Insights for performance analysis. iPage’s average load time is 2.6 seconds, and the average PageSpeed score is 72/100. It also emphasizes on improving the Core Web Vitals, including LCP, FID, and CLS.

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8.2

6.3

🏆 Winner: Wix.

Wix scores 8.2, offering over 500 apps in its App Market, covering a wide range of functionalities. These apps come with various pricing options, including free, paid, freemium, and one-time payment models. Wix’s plugins and integrations extend its functionality across various domains, including advanced ecommerce tools, SEO optimization, social media integration, email marketing, website analytics, appointment scheduling, customer support, enhanced media galleries, blogging features, custom forms and surveys, diverse payment processing options, website localization, improved security measures, and the addition of custom widgets. Wix’s top integrations include Google Analytics, Mailchimp, social media platforms, Wix Stores, Wix Bookings, Wix SEO Wiz, Wix Blog, Wix Forms, PayPal, Wix Chat, Wix Events, Zapier, Wix Video, Wix Music, and Google Ads.

On the other hand, iPage scores 6.3, offering a variety of plugins and extensions, with options ranging from SEO tools to security enhancements. The pricing for these plugins and extensions varies widely, with some available for free, while others require a one-time purchase or a recurring subscription fee. iPage’s plugins and integrations can significantly enhance a website’s functionality beyond the base features provided by the website builder. This includes adding advanced SEO tools for better search engine visibility, integrating e-commerce capabilities for online selling, and incorporating social media feeds directly into the site for dynamic content updates. iPage’s top integrations include Google Analytics integration, diverse payment solutions, marketing tools, SEO management, and seamless social media integrations.

Wix Applications

8.4

7.2

🏆

Overall Winner: Wix

. Wix stands out for its advanced integration for selling directly on social platforms and sophisticated ad campaign management. iPage, while offering a solid range of features, falls slightly behind in terms of sophistication and integration.

SEO Tools
Email Marketing
Blogging
Social Media Integration	Advanced integration for selling directly on social platforms	Integrated social media buttons and features
Analytics and Reporting	Detailed analytics for in-depth insights	Option to integrate Google Analytics for comprehensive analytics
Ads and Promotions	Google Ads integration; sophisticated ad campaign management	Offers SEO, social media integration, email marketing, and promotional discounts

8.2

6.9

🏆 Winner: Wix

. When comparing Wix vs iPage, Wix stands out with a higher customer support score of 8.2. Wix offers a variety of support channels, including 24/7 live chat in multiple languages, phone support (callback service during business hours), and extensive forums. The large community ensures users can find solutions to their problems easily.

iPage, with a customer support score of 6.9, provides 24/7 support through phone, email, and live chat, ensuring customers can get help at any time. However, iPage lacks the enterprise-level support that Wix offers, such as dedicated account managers and VIP support, making Wix a more robust option for businesses seeking comprehensive support.

8.5

7.5

🏆

Winner: Wix

. Wix prioritizes website and data security through secure servers, encryption, and compliance with privacy regulations. Strict access controls, regular security audits, and additional features like two-factor authentication enhance protection. Wix communicates transparently through clear privacy policies, practices data minimization, and empowers user control over their data.

iPage, on the other hand, offers measures to protect private data through services like Domain Privacy Protection and SiteLock, a comprehensive security suite designed to protect websites from malware, spam, and hackers. However, Wix’s overall security measures and higher security score give it the edge in this comparison.

8.7

3.0

Personalized Design	Wix ADI offers tailored design suggestions based on user inputs	iPage does not offer AI-powered design personalization
SEO Optimization	AI-guided SEO advice for optimal content placement and structure	iPage does not offer AI-powered SEO optimization
Customer Behavior Analysis	Advanced analytics to understand customer preferences	iPage does not offer AI-powered customer behavior analysis
Sales Predictions	AI-powered sales forecasting tools	iPage does not offer AI-powered sales predictions
Inventory Management	AI tools to assist in efficient inventory handling	iPage does not offer AI-powered inventory management
Content Generation	AI assistance in creating and optimizing site content	iPage does not offer AI-powered content generation

🏆 Winner: Wix

. Wix’s AI capabilities, particularly through its Artificial Design Intelligence (ADI)
system, are highly user-friendly and innovative. It excels in offering personalized website design suggestions, content
optimization, and streamlined site setup processes. Wix’s AI also assists in providing SEO recommendations and
layout adjustments based on user behavior.

iPage, with a score of 3.0, offers limited AI capabilities. Its AI features are more about assisting users in setting up their websites efficiently rather than offering advanced AI content generation or sophisticated AI-driven design tools.

8.2

3.2

🏆 Winner: Wix

. Wix offers a more comprehensive user management system compared to iPage.

• Wix allows unlimited editors regardless of the plan, but caution is needed with 50+ editors to avoid potential
  backend performance issues. It excels for large, collaborative teams.
• iPage’s website builder offers very limited multi-user functionality and access levels compared to more sophisticated website builder platforms.

Wix User Roles and Access Levels:

iPage does not provide detailed user roles and access levels.

Additional Features

SSL Certificate
Custom Domain
Free Custom Domain Included
International Domains
Mobile Responsive
Page Speed
Website Builder Mobile App
Convert a Website To An App
Website Analytics
Multilingual Sites
Multiple Users

User Feedback

Wix

1641 reviews

4.2 out of 5 stars

iPage

0 reviews

0 out of 5 stars

Wix, though well-regarded, caters to a diverse set of website requirements beyond just ecommerce. This inclusive strategy attracts a broad user audience but might not align as closely with individuals prioritizing advanced ecommerce features. With a G2 rating of 4.2/5 from 1641 reviews, Wix is appreciated for its user-friendly interface and extensive customization options.

iPage, on the other hand, does not have a presence on the G2 platform, making it challenging to directly compare user feedback with Wix. However, iPage’s focus on providing comprehensive services, including hosting, domain registration, and e-commerce solutions, targets small businesses and personal projects, which may appeal to users seeking an all-in-one solution for their web presence.

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