Wix vs Sellfy: Comprehensive comparison guide for 2024

Final verdict

Wix and Sellfy both offer unique advantages, but they cater to different user needs and preferences.

• 
  Wix (Overall Grade: 8.5/10)
  
  excels in providing a versatile and user-friendly website building experience. It offers a wide range of customizable templates, advanced design functionalities, and robust AI capabilities. Wix is ideal for users who prioritize creative control, ease of use, and comprehensive marketing tools. Its extensive app market and superior customer support make it a strong choice for building and managing a diverse range of websites.
• 
  Sellfy (Overall Grade: 6.0/10)
  
  is tailored for creators looking to sell digital, physical, subscription-based, and print-on-demand products. It offers a simple, user-friendly interface that allows for quick setup of an online store without advanced technical skills. Sellfy is best suited for users who need a straightforward ecommerce platform with essential features for managing and marketing their online business. While it lacks some of the advanced customization and AI capabilities of Wix, it provides a focused solution for creators and small businesses.

	Overall grade: 8.5	Overall grade: 6.0
Design functionalities & templates	8.6	5.2
Ease of use	9.0	7.8
Ecommerce	8.0	6.8
Website Editors	8.5	6.8
Product testing options	8.1	7.3
Price	8.7	7.9
Hosting quality	8.5	7.3
Website speed optimization	8.3	5.4
Plugins and integrations	8.2	6.7
Marketing features	8.4	7.1
Customer support	8.2	5.8
Security	8.5	7.2
AI capabilities	8.7	0
User Management	8.2	2.0

Best for ecommerce

8.0

6.8

Verdict

: Wix is a versatile platform suitable for a wide range of ecommerce needs, while Sellfy is tailored for creators looking to sell digital and physical products with ease.

• 
  Wix
  
  : Known for its user-friendly interface and comprehensive ecommerce features, Wix is ideal for small to medium-sized businesses. It offers a variety of templates, flexible design options, and robust payment processing capabilities. When comparing Wix vs Sellfy, Wix stands out for its extensive customization options and advanced marketing tools.
• 
  Sellfy
  
  : Designed for creators, Sellfy simplifies the process of selling digital, physical, and subscription-based products. It offers a straightforward setup and essential ecommerce tools, making it perfect for those who want to start selling quickly without dealing with complex configurations. However, it may lack the advanced features and flexibility that Wix provides.

Best for informational & business websites

8.3

5.7

• 
  Wix
  
  : Wix excels in creating visually appealing and highly customizable informational websites. Its user-friendly interface, wide range of templates, and robust design functionalities make it ideal for businesses looking to establish a strong online presence without needing advanced technical skills. With a score of 8.3, Wix stands out for its ease of use and extensive support resources, making it a top choice for informational websites.
• 
  Sellfy
  
  : While Sellfy is tailored for creators looking to sell products, it falls short in the realm of informational business websites. With a score of 5.7, Sellfy offers a straightforward platform but lacks the advanced design customization and extensive support that Wix provides. Sellfy is better suited for users focused on ecommerce rather than purely informational content.

Detailed comparison

8.6

5.2

🏆

Winner: Wix.

Wix offers a wider range of design functionalities and templates, making it the preferred choice for users who want more creative control over their website design.

Wix stands out with its wide range of highly customizable templates suitable for various website types, not just ecommerce. It offers creative freedom in design, appealing to a diverse user base. While Wix doesn’t have a premium template marketplace, it has 3-rd party theme shops that allow you to get more sophisticated design choices.

Wix Themes

On the other hand, Sellfy provides a collection of design templates through its theme store, located in the Store Customizer. Users have the option to preview these themes before applying them to their websites. As of the latest information, Sellfy offers five main theme options: Lumiére, Noir, Savant, Idée, and Mode. These themes cater to various aesthetic preferences and can be published to go live on a user’s website after selection and customization.

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9.0

7.8

🏆 Winner: Wix

. Scoring a solid 9.0, Wix stands out for its user-friendly interface, making it exceptionally easy for beginners to create and manage their websites. Sellfy, with a score of 7.8, offers a straightforward and user-friendly interface, but it doesn’t match the ease of use provided by Wix. If ease of use is a priority, Wix is the clear winner in this category.

Learning Resources

🏆 Winner: Wix

. While both platforms offer solid learning resources, Wix goes a step further with its wide array of detailed tutorials and active community forums, making it easier for users to learn and adapt.

8.0

6.8

Wix and Sellfy both offer ecommerce capabilities, but they cater to different needs. Wix is a comprehensive platform for individuals and businesses, allowing users to design their store, add products, set up payment options, and handle orders easily. Sellfy, on the other hand, is tailored for creators looking to sell a wide array of products including digital, physical, subscription-based, and print-on-demand items. It offers a simple, user-friendly interface that allows for quick setup of an online store without necessitating advanced technical skills.

Ecommerce themes and templates	7.5	7.0
Product page customization	7.3	6.5
Payment processing and commissions	8.7	8.0
POS capabilities	6.0	4.0
Payment gateways	8.2	6.0
Product numbers	8.0	7.5
Additional ecommerce features	7.8	6.5

Wix ecommerce features:

• Intuitive store builder
• Wix Payments and various gateways
• Basic inventory tools
• Multi-channel sales options
• Abandoned cart recovery
• Basic analytics and SEO tools

Sellfy ecommerce features:

• Product Listings
• Payment Gateways integration
• Product categories

Ecommerce themes & templates

Wix provides around 120 free templates for ecommerce. However, these templates are not fully responsive and may need manual adjustments for mobile display. Wix allows for flexible website design but has limited options for in-depth customization using HTML or CSS. For advanced users, Wix Velo offers more detailed customization possibilities. On the other hand, all the templates of Sellfy are designed for online stores, making it a suitable choice for creators and merchants looking to sell online.

Product page customization

Wix permits the inclusion of six options per item with a total of 1000 unique variations for products. However, the potential complexity of having customers choose six attributes for a single item is acknowledged, and it is recommended to consider splitting products with extensive options into different listings for a more user-friendly experience. Wix stands out for its ease of customization, allowing users to add features like ribbons, size charts, wishlists, and more. While Wix supports product videos in its themes, incorporating 3D models on Wix requires coding.

Sellfy supports a diverse range of products including digital goods like music, videos, ebooks, and software, as well as physical products and print-on-demand merchandise such as t-shirts and mugs. The platform enables the sale of subscriptions, offering a means for recurring revenue. Sellfy provides tools for product protection and piracy prevention, ensuring secure file hosting and delivery. The flexibility in product offerings, combined with support for various types of goods, makes Sellfy suitable for different creators and merchants looking to sell online.

Payment processing

When it comes to payment processing, Wix provides versatile payment options, generally around 2.9% + 30¢ per transaction, without additional commission fees. This makes Wix an attractive option for businesses using diverse payment processors. Wix Payments allows Wix users to manage transactions directly on their site, also supporting various payment methods and currencies.

Sellfy supports two primary payment gateways, Stripe and PayPal, allowing for various payment options including credit/debit cards and localized payment methods in Europe. The platform does not charge transaction fees beyond its subscription cost, though payment processors’ standard fees apply. While Sellfy is robust in facilitating online sales with features for product management and marketing, it does not explicitly mention support for Point of Sale (POS) capabilities, indicating a focus on eCommerce rather than physical retail transactions.

Considering the features, availability, cost, and flexibility, Wix appears to be a more robust and flexible solution compared to Sellfy. However, if you are a creator looking for a simple, user-friendly platform to sell a wide array of products, Sellfy might be worth considering.

8.5

6.8

🏆

Winner: Wix

. Wix, with a score of 8.5, offers multiple editors catering to different user needs. Its standard editor is renowned for its drag-and-drop simplicity, allowing for extensive customization without needing to code. Additionally, Wix provides the ADI (Artificial Design Intelligence) editor, which creates a personalized website based on user responses to a few questions, and the Corvid by Wix editor, which allows for advanced web development with JavaScript and Wix APIs.

Sellfy’s editor, scoring 6.8, offers a straightforward and user-friendly platform for creating online stores, focusing on simplicity over advanced customization. It supports the sale of digital, physical, subscription-based, and print-on-demand products, alongside integrated marketing tools for promotion and sales optimization. Despite some limitations in design customization and app integrations, Sellfy aims to provide a comprehensive e-commerce solution for entrepreneurs and creators.

Mobile editor/app

9.2

7.5

🏆

Winner: Wix

. Both Wix and Sellfy offer mobile apps for managing your website, but they cater to different needs and skill levels. Wix’s mobile app is designed for general website editing, offering a user-friendly, drag-and-drop interface that is particularly beginner-friendly. This makes it easy for users with no prior website building experience to make changes to their website on the go.

Sellfy’s mobile app, on the other hand, is more focused on store management. It provides functionalities such as viewing store performance metrics, managing and tracking orders, and receiving customized notifications. However, it does not allow for layout or design changes to the website, which can be a limitation for users who want to make these types of changes on the go.

In summary, Wix receives a higher rating due to its versatility in general website editing and a more beginner-friendly interface, while Sellfy is strong in store management but may be better suited for users who primarily need to manage their store on the go and do not need to make layout or design changes.

8.1

7.3

Overall Result

:

Wix wins

. Wix scores 8.1, while Sellfy scores 7.3 in product testing options. Wix offers a free plan with basic features for an unlimited duration and occasionally offers opportunities to test premium features through promotions or limited-time trials. Sellfy, on the other hand, provides a 14-day free trial with the possibility to test premium features. However, it does not offer a free version.

Free Plan	Yes (Basic features, indefinitely)	No
Trial Duration	Unlimited (Free plan)	14 days
Testing Premium Features	Limited, occasionally through promotions	During the free trial
Money Back Guarantee	14-day money-back guarantee	30-day money back guarantee

8.7

7.9

Wix and Sellfy offer similar pricing options, but Wix has a slightly higher price score.

	Offerings	Offerings
$20-$30	Core Plan ($27/month): Unlimited physical products, ~2.9% + 30¢ per transaction, Digital products, Free custom domain for a year, Abandoned cart recovery, Gift cards (via app), Recurring payments, No staff account limit. Value for Price: 8.5	Starter ($29/month): Ideal for growing businesses with sales up to $10k/year. Offers unlimited products, digital and subscription products, domain connection, and 2,000 email credits. Annual savings available. Value for Price: 7.5
$30-$40	Business ($32/month): Advanced ecommerce features, Same transaction fees, Free domain for a year, Subscription payments, Automated international sales tax, Label printing, Dropshipping, Product reviews, No staff account limit. Value for Price: 8.7	No offering at this amount.
$70-$80	No offering at this amount.	Business ($79/month): Targets businesses with up to $50k in yearly sales, offering everything in the Starter plan plus 10,000 email credits, product and store design migration, product upselling, cart abandonment tools, and Sellfy branding removal. Value for Price: 8.0
$100+	Business Elite ($159/month): All ecommerce features, Automated sales tax for up to 500 transactions/month, Custom reports, Loyalty program, Priority support, No staff account limit. Value for Price: 9.0	Premium ($159/month): For businesses with up to $200k/year in sales. Includes everything in the Business plan plus 50,000 email credits, product migration, and priority support. Annual savings are also offered. Value for Price: 8.5

8.5

7.3

Winner: Wix

. Wix offers a variety of hosting plans to suit different needs, with a free plan that includes 500MB of storage and 1GB bandwidth, up to premium plans offering up to 50GB of storage and unlimited bandwidth. It also has a multi-cloud infrastructure and 10 global data centers. Sellfy, on the other hand, does not disclose its hosting type or the locations of its data centers, which may be a concern for some users. Despite Sellfy’s higher uptime, Wix’s transparency and variety of options give it a higher hosting quality score.

Do they offer hosting?	Yes, included in all paid plans and a free plan with limited features	Yes
Data Centers:	10 globally: USA (Ashburn, Virginia; Los Angeles, California; Miami, Florida), Germany (Frankfurt), Israel (Tel Aviv), India (Mumbai), Brazil (São Paulo), Singapore, South Korea (Seoul), and Taiwan (Taipei)	Not disclosed
Type of hosting:	Multi-Cloud Infrastructure (AWS, GCP, own data centers)	Not disclosed
Uptime:	99.95%	99.99%
Uptime Guarantee:	No	No

8.3

5.4

🏆 Winner: Wix

Both Wix and Sellfy have strategies for website speed optimization, but Wix provides more detailed information and has shown significant improvements in Core Web Vitals.

Focus	Media optimization, CDN, Mobile-first	Code Minification, Caching, Image Optimization
Performance Tools	Google PageSpeed Insights Integration	Not specified
Key Strategies	Media optimization, CDN, Mobile-first	Code Minification, Caching, Image Optimization
Load Times	0.8s to 3.5s (Average: 1.6s)	Varies depending on optimization and website complexity
Page Speed Scores Range	34/100 to 98/100 (Average: 81.9/100)	Not specified
Core Web Vitals Improvement	25% increase in good CWV scores over a year	Not specified

Wix has a clear strategy for speed optimization, including media optimization, CDN, and mobile-first approach. It provides specific load times and PageSpeed score ranges, and has shown a 25% increase in good Core Web Vital scores over a year.

On the other hand, Sellfy’s strategies include code minification, caching, and image optimization. However, it does not provide specific load times or PageSpeed score ranges, and does not provide any information on their Core Web Vitals improvements. Therefore, Wix is the clear winner in this comparison.

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8.2

6.7

🏆 Winner: Wix.

Wix scores 8.2, offering over 500 apps in its App Market, covering a wide range of functionalities. These apps come with various pricing options, including free, paid, freemium, and one-time payment models. Wix’s plugins and integrations extend its functionality across various domains, including advanced ecommerce tools, SEO optimization, social media integration, email marketing, website analytics, appointment scheduling, customer support, enhanced media galleries, blogging features, custom forms and surveys, diverse payment processing options, website localization, improved security measures, and the addition of custom widgets. Wix’s top integrations include Google Analytics, Mailchimp, social media platforms, Wix Stores, Wix Bookings, Wix SEO Wiz, Wix Blog, Wix Forms, PayPal, Wix Chat, Wix Events, Zapier, Wix Video, Wix Music, and Google Ads.

Sellfy, with a score of 6.7, offers various integrations for its website builder, including Google Analytics, Facebook Live Chat, Zapier, and social media advertising tools, to enhance ecommerce functionality and automate workflows. The integration with Zapier notably expands possibilities by connecting to thousands of apps, supporting a broad range of automation options. The costs associated with these integrations vary, with some basic features potentially available for free and more advanced features having different pricing models depending on the specific third-party services used. Sellfy’s top integrations include Google Analytics for website traffic analysis, Zapier for automating workflows without coding, and social media integrations like Facebook Live Chat and Ads to engage customers and track advertising effectiveness. Additionally, the Google Merchant Center integration allows sellers to reach a wider audience through Google’s services, providing benefits such as increased store traffic and valuable customer insights.

Wix Applications

8.4

7.1

🏆

Overall Winner: Wix

. Wix stands out for its comprehensive marketing tools, especially in SEO, email marketing, and ad campaign management. Sellfy, while lacking in blogging features, offers a solid suite of tools for creators and small businesses, particularly in social media integration and analytics.

SEO Tools
Email Marketing
Blogging
Social Media Integration	Advanced integration for selling directly on social platforms	Basic integration for selling directly on social platforms
Analytics and Reporting	Detailed analytics for in-depth insights	Basic analytics for sales, traffic, and product performance
Ads and Promotions	Google Ads integration; sophisticated ad campaign management	Basic ad campaign management with discount codes and upselling options

8.2

5.8

🏆 Winner: Wix

. In the Wix vs Sellfy comparison, Wix takes the lead with a customer support score of 8.2, significantly higher than Sellfy’s 5.8. Wix offers a variety of support channels, including 24/7 live chat in multiple languages, phone support during business hours, and a comprehensive forum. This extensive support network ensures that users can find help whenever they need it.

Sellfy, while providing 24/7 support, lacks the live chat and phone support options that Wix offers. This means that users may have to rely on email and self-service resources, which can be limiting. Additionally, Sellfy does not offer enterprise-level support, making it less suitable for larger businesses compared to Wix’s dedicated enterprise support system.

8.5

7.2

🏆

Winner: Wix

. Wix prioritizes website and data security through secure servers, encryption, and compliance with privacy regulations. Strict access controls, regular security audits, and additional features like two-factor authentication enhance protection. Wix communicates transparently through clear privacy policies, practices data minimization, and empowers user control over their data.

On the other hand, Sellfy focuses on security features such as PDF stamping and limited download attempts to protect digital content. It uses secure payment processors like Stripe and PayPal, unique download links for each purchase, and additional tools like PDF stamping to deter content sharing. While these strategies significantly mitigate risks, Sellfy also recognizes the inherent challenges of completely eliminating piracy in the digital space. The platform takes a pragmatic approach by providing tools that both protect creators’ content and assist in handling disputes effectively. However, based on the security scores, Wix offers a more comprehensive security solution than Sellfy.

8.7

0

Personalized Design	Wix ADI offers tailored design suggestions based on user inputs
SEO Optimization	AI-driven recommendations for better search engine visibility
Customer Behavior Analysis	Advanced analytics to understand customer preferences
Sales Predictions	AI-powered sales forecasting tools
Inventory Management	AI tools to assist in efficient inventory handling
Content Generation	AI assistance in creating and optimizing site content

🏆 Winner: Wix

. Wix’s AI capabilities, particularly through its Artificial Design Intelligence (ADI)
system, are highly user-friendly and innovative. It excels in offering personalized website design suggestions, content
optimization, and streamlined site setup processes. Wix’s AI also assists in providing SEO recommendations and
layout adjustments based on user behavior.

Sellfy, unfortunately, does not have any AI capabilities. This puts it at a disadvantage, especially when compared to Wix’s extensive AI features.

8.2

2.0

🏆 Winner: Wix

. Wix and Sellfy offer different levels of user management capabilities.

• Wix allows unlimited editors regardless of the plan, but caution is needed with 50+ editors to avoid potential
  backend performance issues. It excels for large, collaborative teams.
• Sellfy, on the other hand, does not support adding multiple users or staff to a single account.

Wix User Roles and Access Levels:

Sellfy does not provide any user roles or access levels due to its lack of support for multiple users or staff on a single account.

Additional Features

SSL Certificate
Custom Domain
Free Custom Domain Included
International Domains
Mobile Responsive
Page Speed
Website Builder Mobile App
Convert a Website To An App
Website Analytics
Multilingual Sites
Multiple Users

User Feedback

Wix

1641 reviews

4.2 out of 5 stars

Sellfy

52 reviews

3.9 out of 5 stars

Wix, though well-regarded, caters to a diverse set of website requirements beyond just ecommerce. This inclusive strategy attracts a broad user audience but might not align as closely with individuals prioritizing advanced ecommerce features. With a G2 rating of 4.2/5 from 1641 reviews, users appreciate its user-friendly interface and range of customization options.

The user feedback on Sellfy highlights its strengths in providing an efficient, compact online store setup that caters to specific needs with affordable pricing, including a 14-day trial period to familiarize users with the product. Many appreciate its user-friendly interface, internal marketing tools, and customization options, which enable sellers to tailor their storefronts to their brand, along with integrations for payment processing like PayPal and Stripe. However, criticisms include issues with mobile site speed, a desire for clearer insights, limitations on customization, and some customer service inefficiencies, reflected in its G2 rating of 3.9/5 from 52 reviews.

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