Wix vs Showit: Comprehensive comparison guide for 2024

Final verdict

Wix and Showit both offer unique features tailored to different user needs, but they cater to distinct audiences.

• 
  Wix (Overall Grade: 8.5/10)
  
  excels with its user-friendly interface, extensive design functionalities, and comprehensive ecommerce features. It is ideal for users seeking a versatile platform that supports a wide range of website types, from personal blogs to online stores. Wix’s robust AI capabilities, advanced marketing tools, and superior customer support make it a strong choice for those looking for an all-in-one solution. When comparing Wix vs Showit, Wix stands out for its ease of use and extensive feature set.
• 
  Showit (Overall Grade: 6.4/10)
  
  is designed primarily for creative professionals who prioritize design flexibility and customization. It offers a unique dual canvas interface for independent mobile and desktop design, making it a popular choice for photographers, designers, and bloggers. Showit’s integration with WordPress for blogging adds to its appeal for content creators. However, it falls short in ecommerce capabilities and lacks the advanced features and support that Wix provides. In the Wix vs Showit comparison, Showit is best suited for users who need high design flexibility and are less focused on ecommerce functionalities.

	Overall grade: 8.5	Overall grade: 6.4
Design functionalities & templates	8.6	8.5
Ease of use	9.0	8.6
Ecommerce	8.0	4.8
Website Editors	8.5	8.0
Product testing options	8.1	8.3
Price	8.7	7.9
Hosting quality	8.5	7.3
Website speed optimization	8.3	5.4
Plugins and integrations	8.2	5.8
Marketing features	8.4	7.2
Customer support	8.2	6.4
Security	8.5	8.3
AI capabilities	8.7	0
User Management	8.2	6.7

Best for ecommerce

8.0

4.8

Verdict

: Wix is a more comprehensive choice for ecommerce, offering a range of built-in features, while Showit relies heavily on third-party integrations and is more suited for creative professionals.

• 
  Wix
  
  : Known for its user-friendly interface and extensive ecommerce features, Wix is ideal for small to medium-sized online stores. It offers an intuitive store builder, various payment gateways, and basic inventory tools. When comparing Wix vs Showit, Wix stands out with its multi-channel sales options, abandoned cart recovery, and basic analytics and SEO tools. Its flexibility in design and customization makes it a strong contender for ecommerce.
• 
  Showit
  
  : Primarily a design-focused platform, Showit integrates with third-party services like Shopify and WooCommerce for ecommerce functionalities. It excels in providing creative freedom and design flexibility, making it a popular choice for photographers, designers, and bloggers. However, its ecommerce capabilities are basic and rely on external integrations, which may not be as seamless as Wix’s built-in features.

Best for informational & business websites

8.3

8.7

• 
  Wix
  
  : Wix is a versatile website builder that offers a user-friendly interface and a wide range of customizable templates. It is particularly suitable for users who want to create and manage their websites without any coding knowledge. With a score of 8.3, Wix provides a robust platform for building visually appealing informational sites. Its drag-and-drop editor and various design features make it an excellent choice for businesses looking to establish an online presence quickly and efficiently.
• 
  Showit
  
  : Showit, scoring 8.7, is designed primarily for creative professionals such as photographers, designers, and bloggers. Its unique dual canvas interface allows for independent design of mobile and desktop views, providing a high degree of customization. Showit integrates seamlessly with WordPress for blogging, making it a popular choice for users who want the design flexibility of Showit with the powerful blogging capabilities of WordPress. When comparing Wix vs Showit, Showit stands out for its tailored approach to creative and informational websites.

Detailed comparison

8.6

8.5

🏆

Winner: Wix.

If you’re looking for a platform that offers more creative control and a wide array of design features, Wix is the preferred choice.

Wix stands out with its wide range of highly customizable templates suitable for various website types, not just ecommerce. It offers creative freedom in design, appealing to a diverse user base. While Wix doesn’t have a premium template marketplace, it has 3-rd party theme shops that allow you to get more sophisticated design choices.

Wix Themes

Compared to Wix, Showit offers a wide variety of templates and designs, catering to diverse aesthetic preferences and business needs. Users can choose from an extensive collection that ranges from minimalist and sleek to bold and artistic, ensuring there’s something for every brand identity. The platform is known for its flexibility and user-friendly interface, allowing for easy customization of templates. With a constantly updating library, Showit ensures that users have access to the latest trends in web design, making it a popular choice for creatives and entrepreneurs looking to establish a unique online presence.

Showit Themes

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9.0

8.6

🏆 Winner: Wix

. With a score of 9.0, Wix stands out for its user-friendly interface and intuitive drag-and-drop design, making it easy for beginners and non-technical users to create professional websites. Showit, scoring 8.6, also offers a user-friendly interface and a high degree of customization, but it may not be as accommodating for users looking for advanced e-commerce features.

Learning Resources

🏆 Winner: Wix

. Both platforms offer a range of learning resources, but Wix has a larger collection of articles, video tutorials, and live chat support, covering a wide range of topics. Showit offers a comprehensive training course and a learning hub with videos, but its community of users is smaller compared to Wix.

8.0

4.8

Wix and Showit cater to different ecommerce needs. Wix is a comprehensive platform for individuals and businesses, offering a range of ecommerce features, including an intuitive store builder, various payment gateways, basic inventory tools, multi-channel sales options, abandoned cart recovery, and basic analytics and SEO tools. On the other hand, Showit is primarily a design-focused website builder with basic ecommerce capabilities through third-party integrations.

Ecommerce themes and templates	7.5	2.0
Product page customization	7.3	2.5
Payment processing and commissions	8.7	4.0
POS capabilities	6.0	1.0
Payment gateways	8.2	4.5
Product numbers	8.0	3.0
Additional ecommerce features	7.8	3.5

Wix ecommerce features:

• Intuitive store builder
• Wix Payments and various gateways
• Basic inventory tools
• Multi-channel sales options
• Abandoned cart recovery
• Basic analytics and SEO tools

Showit ecommerce features:

• Shopify and WooCommerce integration

Wix provides around 120 free templates for ecommerce. However, these templates are not fully responsive and may need manual adjustments for mobile display. Wix allows for flexible website design but has limited options for in-depth customization using HTML or CSS. For advanced users, Wix Velo offers more detailed customization possibilities. In contrast, Showit does not have any ecommerce specific templates, focusing more on design flexibility and creative freedom.

Wix permits the inclusion of six options per item with a total of 1000 unique variations for products. However, the potential complexity of having customers choose six attributes for a single item is acknowledged, and it is recommended to consider splitting products with extensive options into different listings for a more user-friendly experience. Wix stands out for its ease of customization, allowing users to add features like ribbons, size charts, wishlists, and more. While Wix supports product videos in its themes, incorporating 3D models on Wix requires coding. Showit, on the other hand, has very basic ecommerce capabilities, primarily through its integration with WooCommerce and Shopify.

When it comes to payment processing, Wix provides versatile payment options, generally around 2.9% + 30¢ per transaction, without additional commission fees. This makes Wix an attractive option for businesses using diverse payment processors. Wix Payments allows Wix users to manage transactions directly on their site, also supporting various payment methods and currencies. Showit supports e-commerce by allowing integration with third-party platforms like Shopify Lite, ThriveCart, WooCommerce, and Podia, rather than offering direct payment processing or POS capabilities. Users can add e-commerce functionalities to their Showit sites using embed codes for “Buy Buttons” or similar features from these platforms. The choice of platform depends on the user’s specific needs, including product type, store size, and budget, as each platform has its own pricing and transaction fee structures. Additionally, the platform supports integration of PayPal pay button, allowing users to pay directly through their PayPal account.

8.5

8.0

🏆

Winner: Wix

. Wix, with a score of 8.5, offers multiple editors catering to different user needs. Its standard editor is renowned for its drag-and-drop simplicity, allowing for extensive customization without needing to code. Additionally, Wix provides the ADI (Artificial Design Intelligence) editor, which creates a personalized website based on user responses to a few questions, and the Corvid by Wix editor, which allows for advanced web development with JavaScript and Wix APIs.

Showit’s editor, scoring 8.0, is designed for creating custom, responsive websites with a focus on ease of use, especially for photographers and creative professionals. It allows users to design their website visually with a drag-and-drop interface, eliminating the need for coding knowledge. Users can create highly customized pages by adjusting layouts, fonts, and colors, and can also incorporate multimedia elements like videos and images directly into their designs. Additionally, Showit offers deep integration with WordPress for blogging, enabling users to manage and publish blog posts within the same platform, providing a seamless experience from website design to content management.

Mobile editor/app

9.2

0

🏆

Winner: Wix

. Wix offers a user-friendly, drag-and-drop interface in its mobile app, excelling in general website editing. The app is particularly beginner-friendly, making it easy for users with no prior website building experience. Wix receives a higher rating for its versatility in general website editing and a more beginner-friendly interface.

Showit, on the other hand, does not have a dedicated mobile editor app, and it’s not possible to edit a Showit website using a mobile browser version. This lack of mobile editing capabilities is a significant disadvantage for Showit, especially for users who prefer to make changes to their website on the go.

In summary, Wix is the clear winner due to its superior mobile editing capabilities, while Showit’s lack of a mobile editor app is a significant drawback.

8.1

8.3

Overall Result

:

Showit Wins

. Showit scores slightly higher than Wix with a score of 8.3 compared to Wix’s 8.1. Showit offers a 14-day free trial with the possibility to test all premium features, while Wix offers a free plan with basic features indefinitely and occasionally allows testing of premium features through promotions. Showit also offers a longer money-back guarantee period of 30 days compared to Wix’s 14 days.

Free Plan	Yes (Basic features, indefinitely)	No (14-day free trial)
Trial Duration	Unlimited (Free plan)	14 days
Testing Premium Features	Limited, occasionally through promotions	All features during free trial
Money Back Guarantee	14-day money-back guarantee	30-day money back guarantee

8.7

7.9

Wix offers a wider range of plans and a higher discount on annual subscriptions, while Showit provides more specialized plans for high-traffic blogs.

	Offerings	Offerings
$20-$25	No offering at this amount.	Showit ($24/month): Ideal for sites without a blog. Includes 20GB storage and secure certificate. Regular design backups stored for 7 days. Value for price: 6.0
$25-$30	Core Plan ($27/month): Unlimited physical products, ~2.9% + 30¢ per transaction, Digital products, Free custom domain for a year, Abandoned cart recovery, Gift cards (via app), Recurring payments, No staff account limit. Value for price: 8.5	Showit + Basic Starter Blog ($29/month): For new blogs. Includes everything in the Showit plan, plus blog-specific features. 20GB storage, up to 10k monthly visitors, daily backups stored for 30 days, pre-installed plugins (no additional plugins are permitted), 1 WordPress user. Value for price: 7.0
$30-$40	Business ($32/month): Advanced ecommerce features, Same transaction fees, Free domain for a year, Subscription payments, Automated international sales tax, Label printing, Dropshipping, Product reviews, No staff account limit. Value for price: 8.7	Showit + Advanced Blog ($39/month): For migrating or high-traffic blogs with custom plugin needs. Includes everything in the Basic Starter Blog plan, plus up to 25k monthly visits, unlimited number of plugins, unlimited number of WordPress users, Free advanced blog migration from WordPress or Squarespace and FTP access. Value for price: 8.0
$60-$70	No offering at this amount.	Showit + Advanced Blog 50k ($69/month): Includes everything in the Showit + Advanced Blog plan, with possibility to install custom WordPress plugins, 30 GB storage, up to 50k visitors monthly, and possibility to migrate Squarespace and WordPress blog posts. Value for price: 8.5
$100+	Business Elite ($159/month): All ecommerce features, Automated sales tax for up to 500 transactions/month, Custom reports, Loyalty program, Priority support, No staff account limit. Value for Price: 9.0	Showit + Advanced Blog 100k ($129/month): Includes everything in the Showit + Advanced Blog plan, with possibility to install custom WordPress plugins, 50 GB storage, up to 100k visitors monthly, and possibility to migrate Squarespace and WordPress blog posts. Value for Price: 9.0

8.5

7.3

Winner: Wix

. Wix offers a variety of hosting plans to suit different needs, with a multi-cloud infrastructure and 10 global data centers. It has a higher uptime of 99.95% compared to Showit’s 99.9%. However, Showit offers an uptime guarantee while Wix does not. Despite this, Wix’s extensive infrastructure and higher uptime give it a higher hosting quality score.

Do they offer hosting?	Yes, included in all paid plans	Yes, Managed wordpress hosting, with daily backups and 20GB storage
Data Centers:	10 globally: USA (Ashburn, Virginia; Los Angeles, California; Miami, Florida), Germany (Frankfurt), Israel (Tel Aviv), India (Mumbai), Brazil (São Paulo), Singapore, South Korea (Seoul), and Taiwan (Taipei)	Showit does not disclose any information about its data centers
Type of hosting:	Multi-Cloud Infrastructure (AWS, GCP, own data centers)	Managed WordPress hosting
Uptime:	99.95%	99.9%
Uptime Guarantee:	No	Yes, 99%

8.3

5.4

🏆 Winner: Wix

Both Wix and Showit prioritize website performance and page speed, but Wix has a more comprehensive and transparent approach to speed optimization, which gives it the edge in this comparison.

Focus	Media optimization, CDN, Mobile-first	Optimization plugins, Caching
Performance Tools	Google PageSpeed Insights Integration	Not specified
Key Strategies	Media optimization, CDN, Mobile-first	Optimization plugins, Caching
Load Times	0.8s to 3.5s (Average: 1.6s)	Varies depending on optimization and website complexity
Page Speed Scores Range	34/100 to 98/100 (Average: 81.9/100)	Not specified
Core Web Vitals Improvement	25% increase in good CWV scores over a year	Not disclosed

Wix has significantly focused on enhancing website performance and page speed, integrating tools like the Site Speed dashboard with Google PageSpeed Insights to provide a holistic view of website performance metrics. Emphasizing media optimization, code simplification, content distribution networks, lazy load techniques, and mobile-first designs, Wix’s infrastructure includes globally distributed CDNs, improving content delivery. Successfully improving Core Web Vitals (CWV) scores, Wix saw a 25% increase in sites with good CWV scores over a year. Real-world performance analysis of 909 Wix websites showed a wide range of page speed scores from 34/100 to 98/100, averaging 81.9/100, with the Largest Contentful Paint an important metric for website loading, ranged from 0.8 seconds to 3.5 seconds, with an average of 1.6 seconds.

Showit, on the other hand, does not provide specific information on load times, PageSpeed score ranges, or Core Web Vital improvements. Its strategies for speed optimization include optimization plugins and caching, but the effectiveness of these strategies is not clear without more specific data. Therefore, while Showit may offer a high degree of customization and control over the website’s appearance on different devices, it falls short in terms of website speed optimization compared to Wix.

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8.2

5.8

🏆 Winner: Wix.

Wix scores 8.2, offering over 500 apps that enhance website features across various domains. Showit, with a score of 5.8, offers a variety of plugins primarily for users with the Advanced Blog plan, enhancing website functionality across SEO, spam protection, and more. However, the availability and use of these plugins are contingent upon the subscription tier, with higher tiers required for broader plugin compatibility and additional features. Notably, compatibility issues exist with certain WordPress plugins, necessitating alternative solutions or adjustments for optimal functionality.

Wix Applications

8.4

7.2

🏆

Overall Winner: Wix

. Wix offers a more comprehensive set of marketing tools, including advanced SEO tools, email marketing, blogging, social media integration, detailed analytics and reporting, and sophisticated ad campaign management. Showit also provides a range of marketing features, particularly through third-party integrations, but falls short in comparison to Wix’s offerings.

Marketing Features
SEO Tools
Email Marketing		✓ (through third-party integrations)
Blogging
Social Media Integration	Advanced integration for selling directly on social platforms	✓
Analytics and Reporting	Detailed analytics for in-depth insights	✓ (through Google Analytics integration)
Ads and Promotions	Google Ads integration; sophisticated ad campaign management	✓ (through third-party integrations)

8.2

6.4

🏆 Winner: Wix

. In the Wix vs Showit comparison, Wix takes the lead with a customer support score of 8.2. Wix offers a comprehensive support system that includes phone support (callback service during business hours), 24/7 live chat in multiple languages, and extensive forums. The large community ensures that users can find solutions to their problems quickly and efficiently.

Showit, on the other hand, provides customer support via email from Monday to Friday, 7 AM to 11 PM Arizona Time, with a typical response time of 1-2 hours. They also offer chat support during business hours and limited support on weekends. While Showit’s support is responsive, it does not match the round-the-clock availability and extensive resources provided by Wix.

8.5

8.3

🏆

Winner: Wix

. Both Wix and Showit prioritize data privacy and security, but Wix edges out Showit with a slightly higher security score of 8.5 compared to Showit’s 8.3. Wix uses secure servers, encryption, and complies with privacy regulations, offering strict access controls, regular security audits, and additional features like two-factor authentication. For website security, Wix uses built-in SSL certificates, a Web Application Firewall, and DDoS protection.

Showit, while scoring slightly lower, still offers robust security features. It adheres to GDPR guidelines and uses Amazon’s S3 for secure data storage. For website security, Showit provides free SSL certificates, automated backups, and additional protections for WordPress-integrated sites. Despite its strong security measures, Showit falls just short of Wix in this comparison.

8.7

0

Personalized Design	Wix ADI offers tailored design suggestions based on user inputs
SEO Optimization	AI-guided SEO advice for optimal content placement and structure
Customer Behavior Analysis	Advanced analytics to understand customer preferences
Sales Predictions	AI-powered sales forecasting tools
Inventory Management	AI tools to assist in efficient inventory handling
Content Generation	AI assistance in creating and optimizing site content

🏆 Winner: Wix

. Wix’s AI capabilities, particularly through its Artificial Design Intelligence (ADI)
system, are highly user-friendly and innovative. It excels in offering personalized website design suggestions, content
optimization, and streamlined site setup processes. Wix’s AI also assists in providing SEO recommendations and
layout adjustments based on user behavior.

Showit, unfortunately, does not have any AI capabilities. This means it lacks the advanced features that Wix offers, such as AI-driven design suggestions, content generation, and SEO optimization. This could limit the functionality and user-friendliness of websites built with Showit, especially for users without a technical background.

8.2

6.7

🏆 Winner: Wix

. Wix and Showit offer different user management capabilities.

• Wix allows unlimited editors regardless of the plan, but caution is needed with 50+ editors to avoid potential
  backend performance issues. It excels for large, collaborative teams.
• Showit allows only one user on lower plans. On its Showit + Advanced Blog plan, the platform allows an unlimited number of users with different access levels.

Wix User Roles and Access Levels:

Showit User Roles and Access Levels:

Additional Features

SSL Certificate
Custom Domain
Free Custom Domain Included
International Domains
Mobile Responsive
Page Speed
Website Builder Mobile App
Convert a Website To An App
Website Analytics
Multilingual Sites
Multiple Users

User Feedback

Wix

1641 reviews

4.2 out of 5 stars

Showit

0 reviews

0 out of 5 stars

Wix, though well-regarded, caters to a diverse set of website requirements beyond just ecommerce. This inclusive strategy attracts a broad user audience but might not align as closely with individuals prioritizing advanced ecommerce features. With a G2 rating of 4.2/5 from 1641 reviews, Wix is appreciated for its user-friendly interface and extensive customization options.

Showit, on the other hand, is designed primarily for creative professionals such as photographers, designers, and bloggers. Its unique dual canvas interface allows for independent design of mobile and desktop views, providing a high degree of customization. While Showit does not have a G2 rating, its seamless integration with WordPress for blogging makes it a popular choice for users seeking design flexibility and powerful blogging capabilities.

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