Wix vs Volusion: Comprehensive comparison guide for 2024

Final verdict

Wix and Volusion both offer unique strengths, but they cater to different user needs and preferences.

• 
  Wix (Overall Grade: 8.5/10)
  
  excels in user-friendliness, design flexibility, and AI capabilities. It is ideal for individuals and small businesses looking to create a visually appealing website without extensive technical knowledge. Wix offers a wide range of customizable templates, robust marketing tools, and a supportive user community. Its affordable pricing and comprehensive hosting options make it a versatile choice for various website types, not just ecommerce.
• 
  Volusion (Overall Grade: 6.6/10)
  
  is tailored for businesses focused on ecommerce, offering a comprehensive product management system, secure payment processing, and detailed analytics. While it has a steeper learning curve and fewer design options compared to Wix, Volusion provides essential tools for managing and expanding online stores. Its security measures and ecommerce-specific features make it a solid choice for businesses looking to grow their online presence.

	Overall grade: 8.5	Overall grade: 6.6
Design functionalities & templates	8.6	6.1
Ease of use	9.0	6.9
Ecommerce	8.0	7.1
Website Editors	8.5	7.1
Product testing options	8.1	7.6
Price	8.7	7.6
Hosting quality	8.5	7.0
Website speed optimization	8.3	7.1
Plugins and integrations	8.2	6.8
Marketing features	8.4	6.9
Customer support	8.2	7.0
Security	8.5	8.7
AI capabilities	8.7	0.0
User Management	8.2	7.7

Best for ecommerce

8.0

7.1

Verdict

: Wix is better suited for small businesses and individuals due to its user-friendly interface and comprehensive marketing tools, while Volusion is more appropriate for businesses looking to expand their online stores with robust product management and secure payment processing.

• 
  Wix
  
  : With a score of 8.0, Wix excels in providing an intuitive store builder and versatile payment options. It is ideal for those who need a straightforward platform to set up an online store without extensive technical knowledge. Wix’s marketing features, including blogging and advanced social media integration, make it a strong choice for content-driven strategies.
• 
  Volusion
  
  : Scoring 7.1, Volusion offers a comprehensive product management system and secure payment processing, making it suitable for businesses aiming to grow their online presence. While it lacks some of the user-friendly features of Wix, Volusion’s robust ecommerce tools and customizable templates cater to more complex business needs.

Best for informational & business websites

8.3

7.2

• 
  Wix
  
  : With a score of 8.3, Wix excels in creating visually appealing and easy-to-manage informational websites. Its user-friendly interface and extensive template library make it ideal for businesses looking to establish a strong online presence without the need for coding skills. Wix’s design flexibility and creative freedom are particularly beneficial for users who prioritize aesthetics and ease of use.
• 
  Volusion
  
  : Scoring 7.2, Volusion is primarily an ecommerce platform but can also be used for informational websites. However, its focus on ecommerce features and a steeper learning curve make it less suitable for purely informational sites. While Volusion offers a variety of templates and robust customization options, it may not be as intuitive or versatile as Wix for users looking to create and manage informational business websites.

Detailed comparison

8.6

6.1

🏆

Winner: Wix.

Wix outperforms Volusion in terms of design functionalities and templates, offering a wider range of highly customizable templates suitable for various website types, not just ecommerce. It offers creative freedom in design, appealing to a diverse user base.

Wix stands out with its wide range of highly customizable templates suitable for various website types, not just ecommerce. It offers creative freedom in design, appealing to a diverse user base. While Wix doesn’t have a premium template marketplace, it has 3-rd party theme shops that allow you to get more sophisticated design choices.

Wix Themes

On the other hand, Volusion, as a website builder, offers a variety of design templates tailored to meet the diverse needs of online stores and businesses. The platform provides users with over 30 professionally designed, responsive templates. These templates are crafted to cater to a wide range of industries, ensuring that businesses of all types can find a design that aligns with their brand identity and goals. The selection includes both free and premium options, allowing users to choose based on their budget and specific requirements.

Volusion Themes

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9.0

6.9

🏆 Winner: Wix

. Scoring a solid 9.0, Wix stands out for its exceptional user-friendliness, making it exceptionally easy for beginners to create and manage their websites. Volusion, with a score of 6.9, offers a robust platform but with a steeper learning curve, especially for those new to ecommerce. If ease of use is a priority, Wix is the clear winner in this category.

Learning Resources

🏆 Winner: Volusion

. While both platforms offer solid learning resources, Volusion goes a step further with its wide array of detailed tutorials and active community forums, making it easier for users to learn and adapt.

Community of Users

🏆 Winner: Wix

. With a wide network of online communities across many social media platforms and forums, Wix offers a more active and engaging user community compared to Volusion. This can be a valuable resource for users seeking advice and support from their peers.

8.0

7.1

Wix and Volusion are both competent platforms for ecommerce, but they cater to different needs. Wix, with its user-friendly interface and intuitive store builder, is ideal for individuals and small businesses looking to set up an online store without much technical know-how. On the other hand, Volusion, with its comprehensive product management system and secure payment processing, is more suited for businesses looking to expand their online stores.

Ecommerce themes and templates	7.5	6.5
Product page customization	7.3	7.0
Payment processing and commissions	8.7	7.5
POS capabilities	6.0	7.0
Payment gateways	8.2	7.5
Product numbers	8.0	6.0
Additional ecommerce features	7.8	7.0

Wix ecommerce features:

• Intuitive store builder
• Wix Payments and various gateways
• Basic inventory tools
• Multi-channel sales options
• Abandoned cart recovery
• Basic analytics and SEO tools

Volusion ecommerce features:

• Ecommerce Product listings
• Payment Gateways
• Multiple Currencies support
• Shipping options
• SEO tools
• Social Media Integration

Ecommerce themes & templates

Wix provides around 120 free templates for ecommerce. However, these templates are not fully responsive and may need manual adjustments for mobile display. Wix allows for flexible website design but has limited options for in-depth customization using HTML or CSS. For advanced users, Wix Velo offers more detailed customization possibilities.

Volusion offers a selection of ecommerce-specific templates designed to cater to various store aesthetics and needs. They provide 14 free themes and 38 paid themes, each costing $180. These templates are mobile responsive, ensuring that your online store is accessible and user-friendly across all devices. While the selection might not be as extensive as some other platforms, Volusion’s themes are customizable, allowing merchants to adjust the look and feel of their store. Additionally, for those with technical skills, there’s the option to edit the site’s CSS to further personalize the store’s design.

Product page customization

Wix permits the inclusion of six options per item with a total of 1000 unique variations for products. However, the potential complexity of having customers choose six attributes for a single item is acknowledged, and it is recommended to consider splitting products with extensive options into different listings for a more user friendly experience. Wix stands out for its ease of customization, allowing users to add features like ribbons, size charts, wishlists, and more. While Wix supports product videos in its themes, incorporating 3D models on Wix requires coding.

Volusion offers a range of ecommerce product page customization options to enhance the shopping experience. Users can modify product descriptions, images, and videos to showcase their items effectively. The platform allows for the customization of options and variants, such as size and color, to provide a more detailed and user-friendly product selection process. Additionally, Volusion supports the integration of customer reviews and ratings directly on product pages, helping to build trust and encourage sales.

Payment processing

Wix provides versatile payment options, generally around 2.9% + 30¢ per transaction, without additional commission fees. This makes Wix an attractive option for businesses using diverse payment processors. Wix Payments allows Wix users to manage transactions directly on their site, also supporting various payment methods and currencies.

Volusion offers a comprehensive eCommerce platform that supports various payment gateways, including PayPal, Stripe, and its own solution, Volusion Payments, tailored for U.S.-based merchants. The platform is distinctive for its low transaction fees, which vary based on the subscription plan: 1.25% for Personal Plan merchants, 0.65% for Professional Plan merchants, 0.35% for Business Plan merchants, and custom rates for Prime plan merchants. Additionally, Volusion provides POS capabilities, enabling seamless sales both online and in physical locations.

8.5

7.1

🏆

Winner: Wix

. Wix, with a score of 8.5, offers multiple editors catering to different user needs. Its standard editor is renowned for its drag-and-drop simplicity, allowing for extensive customization without needing to code. Additionally, Wix provides the ADI (Artificial Design Intelligence) editor, which creates a personalized website based on user responses to a few questions, and the Corvid by Wix editor, which allows for advanced web development with JavaScript and Wix APIs.

Volusion’s website builder editor, scoring 7.1, is designed for ease of use, catering to both beginners and experienced users. It offers a drag-and-drop interface, allowing users to easily add, remove, or modify elements on their website without needing to code. Users can customize their site’s layout, adjust colors, fonts, and images, and even integrate various functionalities like social media links, shopping carts, and payment gateways. However, beginners might encounter some difficulties due to its depth of features and customization options, which can be overwhelming without prior experience in website building.

Mobile editor/app

9.2

4.5

🏆

Winner: Wix

. Wix offers a user-friendly, drag-and-drop interface in its mobile app, excelling in general website editing. The app is particularly beginner-friendly, making it easy for users with no prior website building experience. Wix receives a higher rating for its versatility in general website editing and a more beginner-friendly interface.

On the other hand, Volusion does not have a dedicated mobile editor app. While it is possible to edit on a mobile browser, the experience might not be optimal due to the smaller screen size, and navigating through the admin dashboard could be difficult. Therefore, Wix is the clear winner in this category.

8.1

7.6

Overall Result

:

Wix wins

. Wix scores 8.1 in product testing options, slightly higher than Volusion’s 7.6. Wix offers a free plan with basic features for an unlimited duration and occasionally offers opportunities to test premium features through promotions or limited-time trials. It also provides a 14-day money-back guarantee for all paid plans. On the other hand, Volusion offers a 14-day free trial where premium features can be tested, but it does not have a money-back guarantee.

Free Plan	Yes (Basic features, indefinitely)	No
Trial Duration	Unlimited (Free plan)	14 days
Testing Premium Features	Limited, occasionally through promotions	Premium features can be tested during the free trial period
Money Back Guarantee	14-day money-back guarantee	No money-back guarantee

8.7

7.6

Wix offers a more affordable pricing structure compared to Volusion, with a higher price score of 8.7 against Volusion’s 7.6.

	Offerings	Offerings
$20-$30	Core Plan ($27/month): Unlimited physical products, ~2.9% + 30¢ per transaction, Digital products, Free custom domain for a year, Abandoned cart recovery, Gift cards (via app), Recurring payments, No staff account limit. Value for Price: 8.5	No offering at this amount.
$30-$40	Business ($32/month): Advanced ecommerce features, Same transaction fees, Free domain for a year, Subscription payments, Automated international sales tax, Label printing, Dropshipping, Product reviews, No staff account limit. Value for Price: 8.7	Personal ($35/month) Suitable for small businesses, allowing up to 100 products, 1 staff account, and offers support via live chat and email. Supports stores with up to $50K in GMV/year. This plan allows to manage 1 website and there is no limitation of number of pages offered. Value for Price: 6.5
$70-$80	No offering at this amount.	Professional ($79/month): Targets growing businesses with up to 5,000 products, 5 staff accounts, and additional features like newsletters, abandoned cart reports, and phone orders. Supports up to $100K in GMV/year. This plan allows to manage 1 website and there is no limitation of number of pages offered. Value for Price: 7.5
$100+	Business Elite ($159/month): All ecommerce features, Automated sales tax for up to 500 transactions/month, Custom reports, Loyalty program, Priority support, No staff account limit. Value for Price: 9.0	Business ($299/month): Designed for large stores, offering unlimited products, 15 staff accounts, priority support, and integrations with Amazon and eBay. Supports stores with up to $500K in GMV/year. This plan allows to manage 1 website and there is no limitation of number of pages offered. Value for Price: 8.0

8.5

7.0

Winner: Wix

. Wix offers a variety of hosting plans to suit different needs, with up to 50GB of storage and unlimited bandwidth. It also has a wide network of data centers around the world, ensuring fast and reliable website performance. Volusion, on the other hand, offers unlimited storage and bandwidth across its plans, but does not publicly disclose any information about their data centers, which could potentially affect website performance and reliability.

Do they offer hosting?	Yes, included in all paid plans, free plan with limited features	Yes, included in all paid plans
Data Centers:	10 globally: USA (Ashburn, Virginia; Los Angeles, California; Miami, Florida), Germany (Frankfurt), Israel (Tel Aviv), India (Mumbai), Brazil (São Paulo), Singapore, South Korea (Seoul), and Taiwan (Taipei)	Not publicly disclosed
Type of hosting:	Multi-Cloud Infrastructure (AWS, GCP, own data centers)	Managed Cloud Hosting
Uptime:	99.95%	99.9%
Uptime Guarantee:	No	Yes, 99.9%

8.3

7.1

🏆 Winner: Wix

Both Wix and Volusion prioritize website performance and page speed, but Wix has a slight edge due to its media optimization, CDN, and mobile-first strategies, as well as its impressive increase in good Core Web Vital scores over a year.

Focus	Media optimization, CDN, Mobile-first	CDN, Image optimization, Code minification, Regular Monitoring and Updates, SEO optimization
Performance Tools	Google PageSpeed Insights Integration	Google Lighthouse, PageSpeed Insights
Key Strategies	Media optimization, CDN, Mobile-first	CDN, Image optimization, Code minification, Regular Monitoring and Updates, SEO optimization
Load Times	0.8s to 3.5s (Average: 1.6s)	Varies widely, depending on the optimization, website complexity
Page Speed Scores Range	34/100 to 98/100 (Average: 81.9/100)	Varies widely, depending on the optimization, website complexity
Core Web Vitals Improvement	25% increase in good CWV scores over a year	Implementing various performance optimization techniques

Wix has significantly focused on enhancing website performance and page speed, integrating tools like the Site Speed dashboard with Google PageSpeed Insights to provide a holistic view of website performance metrics. Emphasizing media optimization, code simplification, content distribution networks, lazy load techniques, and mobile-first designs, Wix’s infrastructure includes globally distributed CDNs, improving content delivery. Successfully improving Core Web Vitals (CWV) scores, Wix saw a 25% increase in sites with good CWV scores over a year. Real-world performance analysis of 909 Wix websites showed a wide range of page speed scores from 34/100 to 98/100, averaging 81.9/100, with the Largest Contentful Paint an important metric for website loading, ranged from 0.8 seconds to 3.5 seconds, with an average of 1.6 seconds.

Volusion, like Wix, places a strong emphasis on website performance and page speed. Volusion’s approach to enhancing site speed includes CDN, image optimization, code minification, regular monitoring and updates, and SEO optimization. This approach leverages Volusion’s fast servers and CDN network to boost load speed. Volusion also suggests utilizing Google AMP for faster mobile page loads, although with some design compromises. Analysis of three Volusion sites showed a range of Volusion speed scores from 14 to 75, Google PSI scores from 8 to 80, and load times varying from 10.6 seconds to 2.3 seconds. Continuous maintenance and optimization are essential for keeping Volusion stores fast.

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8.2

6.8

🏆 Winner: Wix.

Wix scores 8.2, offering over 500 apps in its App Market, covering a wide range of functionalities. These apps come with various pricing options, including free, paid, freemium, and one-time payment models. Wix’s plugins and integrations extend its functionality across various domains, including advanced ecommerce tools, SEO optimization, social media integration, email marketing, website analytics, appointment scheduling, customer support, enhanced media galleries, blogging features, custom forms and surveys, diverse payment processing options, website localization, improved security measures, and the addition of custom widgets. Wix’s top integrations include Google Analytics, Mailchimp, social media platforms, Wix Stores, Wix Bookings, Wix SEO Wiz, Wix Blog, Wix Forms, PayPal, Wix Chat, Wix Events, Zapier, Wix Video, Wix Music, and Google Ads.

On the other hand, Volusion, with a score of 6.8, offers a marketplace with a variety of integrations to enhance its ecommerce platform. It includes tools and services across categories such as Accounting, Business Resources, Channel Management, Customer & Relationship Management, Design, Domain Registration, Email Marketing, Fulfillment, International, Live Chat, Marketing, Mobile, Order Management, Payment Processing, Security, Shipping, and Shopping Feeds. In total, there are 82 integrations available to help complete your ecommerce business needs. Volusion’s ecommerce platform integrates with a wide variety of tools and services through its marketplace and Zapier, covering categories like payment processing, shipping, marketing, and customer relationship management. The platform’s API also enables custom integrations for tailored needs. Popular integrations include Mailchimp, Gmail, ShipStation, and QuickBooks Online.

Wix Applications

Volusion Applications

8.4

6.9

🏆

Overall Winner: Wix

. Wix stands out for its comprehensive marketing tools, including blogging, which is not available on Volusion. Both platforms offer SEO tools, email marketing, social media integration, analytics and reporting, and ads and promotions. However, Wix’s marketing features are more robust and user-friendly, making it the better choice for most users.

SEO Tools
Email Marketing
Blogging
Social Media Integration	Advanced integration for selling directly on social platforms	Basic integration for social sharing and selling
Analytics and Reporting	Detailed analytics for in-depth insights	Basic analytics for sales trends and site traffic
Ads and Promotions	Google Ads integration; sophisticated ad campaign management	Google AdWords integration; product display on Google

8.2

7.0

🏆 Winner: Wix

. In the Wix vs Volusion comparison, Wix takes the lead with a customer support score of 8.2. Wix offers a variety of support channels, including 24/7 live chat in multiple languages, phone support via a callback service during business hours, and extensive forums. This ensures that users have access to assistance whenever they need it, making it a reliable choice for continuous support.

Volusion, with a customer support score of 7.0, provides support through phone during business hours and 24/7 chat support via the Merchant Center dashboard. While Volusion’s support is robust, especially for enterprise-level customers who receive priority support and a dedicated client success manager, it doesn’t quite match the round-the-clock availability and multilingual support offered by Wix.

8.5

8.7

🏆

Winner: Volusion

. Volusion’s security measures are slightly more comprehensive than Wix’s, earning it a higher security score. Volusion prioritizes the storage and protection of private data through a series of comprehensive security measures designed to safeguard sensitive information. This includes data encryption techniques, two-factor authentication, SSL certificates for secure transactions, PCI DSS compliance to protect credit card information, and firewalls to prevent unauthorized access. Regular security audits and DDoS protection are also implemented to maintain website integrity and availability.

Wix also prioritizes website and data security, offering secure servers, encryption, compliance with privacy regulations, strict access controls, regular security audits, and two-factor authentication. However, it falls slightly short of Volusion’s security measures, earning it a lower security score.

8.7

0.0

Personalized Design	Wix ADI offers tailored design suggestions based on user inputs
SEO Optimization	AI-guided SEO advice for optimal content placement and structure
Customer Behavior Analysis	Advanced analytics to understand customer preferences
Sales Predictions	AI-powered sales forecasting tools
Inventory Management	AI tools to assist in efficient inventory handling
Content Generation	AI assistance in creating and optimizing site content

🏆 Winner: Wix

. Wix’s AI capabilities, particularly through its Artificial Design Intelligence (ADI)
system, are highly user-friendly and innovative. It excels in offering personalized website design suggestions, content
optimization, and streamlined site setup processes. Wix’s AI also assists in providing SEO recommendations and
layout adjustments based on user behavior.

Volusion, unfortunately, does not have any AI capabilities. This lack of AI features puts it at a disadvantage, especially when compared to Wix’s extensive AI capabilities.

8.2

7.7

🏆 Winner: Wix

. Wix and Volusion offer different approaches to user management.

• Wix allows unlimited editors regardless of the plan, but caution is needed with 50+ editors to avoid potential
  backend performance issues. It excels for large, collaborative teams.
• Volusion offers customizable user account management with various roles and permissions tailored for efficient online store operation. Subscription plans determine the number of staff accounts available: 1 in the Personal Plan, 5 in the Professional Plan, 15 in the Business Plan, and unlimited in the Prime Plan. This range ensures scalability and flexibility to meet the needs of businesses of all sizes, enabling effective management and operation of eCommerce teams across different business scales.

Wix User Roles and Access Levels:

Additional Features

SSL Certificate
Custom Domain
Free Custom Domain Included
International Domains
Mobile Responsive
Page Speed
Website Builder Mobile App
Convert a Website To An App
Website Analytics
Multilingual Sites
Multiple Users

User Feedback

Wix

1641 reviews

4.2 out of 5 stars

Volusion

65 reviews

3.2 out of 5 stars

Wix, though well-regarded, caters to a diverse set of website requirements beyond just ecommerce. This inclusive strategy attracts a broad user audience but might not align as closely with individuals prioritizing advanced ecommerce features. With a G2 rating of 4.2/5 from 1641 reviews, users appreciate its user-friendly interface and range of customization options.

Volusion, on the other hand, is appreciated for its affordability and simplified user interface, making it suitable for non-tech users. However, it has a lower G2 rating of 3.2/5 from 65 reviews, with users citing concerns about limited integrations, technical issues, and slower support responses. Despite these drawbacks, Volusion remains a viable option for small to medium-sized businesses seeking a budget-friendly solution for establishing an online store.

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