Wix vs Web.com: Comprehensive comparison guide for 2024

Final verdict

Wix and Web.com both offer website building solutions, but they cater to different user needs and preferences.

• 
  Wix (Overall Grade: 8.5/10)
  
  excels with its user-friendly interface, extensive design functionalities, and robust ecommerce features. It is ideal for users seeking a versatile platform that allows for creative freedom and easy customization. Wix’s strong community support, advanced AI capabilities, and comprehensive customer support make it a top choice for both beginners and experienced users looking to build and manage their online presence.
• 
  Web.com (Overall Grade: 5.8/10)
  
  provides a straightforward website building experience with a focus on mobile responsiveness and basic ecommerce capabilities. While it offers a range of templates and essential features for website creation, it falls short in terms of advanced customization and user support compared to Wix. Web.com is suitable for users who need a simple, no-frills platform for establishing an online presence without requiring extensive design or ecommerce functionalities.

Best for ecommerce

Verdict

: Wix is better suited for ecommerce due to its comprehensive features and user-friendly interface, while Web.com offers basic ecommerce functionalities but lacks the depth and flexibility of Wix.

• 
  Wix
  
  : With a score of 8.0, Wix excels in providing a robust ecommerce platform with features like an intuitive store builder, multiple payment gateways, and basic inventory tools. It also offers multi-channel sales options, abandoned cart recovery, and basic analytics and SEO tools. Wix is ideal for small to medium-sized businesses looking for an easy-to-use platform with a range of ecommerce capabilities.
• 
  Web.com
  
  : Scoring 6.3, Web.com offers essential ecommerce features such as product listing, marketing tools, shipping options, and payment gateway integration. However, it falls short in comparison to Wix in terms of advanced ecommerce functionalities and customization options. Web.com is suitable for businesses that need a straightforward, no-frills ecommerce solution.

Best for informational & business websites

Verdict

: Wix is the superior choice for creating informational and business websites, offering a more user-friendly interface, better design functionalities, and a higher overall score compared to Web.com.

• 
  Wix
  
  : With a score of 8.3, Wix excels in providing a user-friendly platform with a wide range of customizable templates and design features. Its drag-and-drop interface and multiple editors make it easy for users to create visually appealing websites without any coding knowledge. Wix’s extensive app market and robust customer support further enhance its suitability for informational and business websites.
• 
  Web.com
  
  : Scoring 6.5, Web.com offers a straightforward website builder with drag-and-drop functionality and a selection of pre-built templates. While it provides essential features for website creation and customization, it lacks the advanced design capabilities and user-friendly interface that Wix offers. Web.com is a decent option for those looking for basic website building tools but falls short in comparison to Wix’s comprehensive offerings.

Detailed comparison

🏆

Winner: Wix.

With a score of 8.6, Wix outperforms Web.com in terms of design functionalities and templates.

Wix stands out with its wide range of highly customizable templates suitable for various website types, not just ecommerce. It offers creative freedom in design, appealing to a diverse user base. While Wix doesn’t have a premium template marketplace, it has 3-rd party theme shops that allow you to get more sophisticated design choices.

Wix Themes

On the other hand, Web.com offers over 100 website templates designed to cater to a broad spectrum of industries and personalization needs. These templates are structured to be straightforward in customization, allowing users to easily adapt their chosen designs to suit their unique brand identity through the platform’s editor. However, while the platform facilitates template customization and offers numerous pre-made layouts, it may not provide the most advanced features for all customization desires.

Web.com Themes

🏆 Winner: Wix

. Scoring a solid 9.0, Wix stands out for its user-friendly interface, making it exceptionally easy for beginners to create and manage their websites. Web.com, with a score of 6.4, offers a robust platform but with a steeper learning curve, especially for those new to website design. If ease of use is a priority, Wix is the clear winner in this category.

Learning Resources

🏆 Winner: Wix

. While both platforms offer solid learning resources, Wix goes a step further with its wide array of detailed tutorials and active community forums, making it easier for users to learn and adapt.

Community of Users

🏆 Winner: Wix

. Wix has a wide network of online communities across many social media platforms and forums, providing users with a wealth of resources and support. In contrast, Web.com lacks a large community of users, making Wix the clear winner in this aspect.

When it comes to ecommerce, Wix offers a more comprehensive set of features compared to Web.com. Wix’s ecommerce capabilities include an intuitive store builder, various payment gateways, basic inventory tools, multi-channel sales options, abandoned cart recovery, and basic analytics and SEO tools. On the other hand, Web.com offers product listing, marketing features, shipping options, and payment gateways integration.

Wix ecommerce features:

• Intuitive store builder
• Wix Payments and various gateways
• Basic inventory tools
• Multi-channel sales options
• Abandoned cart recovery
• Basic analytics and SEO tools

Web.com ecommerce features:

• Product listing
• Marketing Features
• Shipping options
• Payment Gateways integration

Ecommerce themes & templates

Wix provides around 120 free templates for ecommerce. However, these templates are not fully responsive and may need manual adjustments for mobile display. Wix allows for flexible website design but has limited options for in-depth customization using HTML or CSS. For advanced users, Wix Velo offers more detailed customization possibilities. In contrast, Web.com offers around 15 ecommerce templates designed to help businesses quickly launch and customize their online stores. These templates are compatible with Web.com’s website builder, facilitating straightforward customization and integration for digital storefronts.

Product page customization

Wix permits the inclusion of six options per item with a total of 1000 unique variations for products. However, the potential complexity of having customers choose six attributes for a single item is acknowledged, and it is recommended to consider splitting products with extensive options into different listings for a more user-friendly experience. Wix stands out for its ease of customization, allowing users to add features like ribbons, size charts, wishlists, and more. While Wix supports product videos in its themes, incorporating 3D models on Wix requires coding. On the other hand, Web.com’s website builder offers a suite of tools for e-commerce stores, including product category management for organizing inventory and improving navigation, and product listing features for adding detailed product information and images. Users can create and manage product variants to accommodate items with multiple options, enhancing the customer shopping experience.

Payment processing

Wix provides versatile payment options, generally around 2.9% + 30¢ per transaction, without additional commission fees. This makes Wix an attractive option for businesses using diverse payment processors. Wix Payments allows Wix users to manage transactions directly on their site, also supporting various payment methods and currencies. The Web.com website builder facilitates eCommerce activities by supporting popular payment gateways like PayPal, Stripe, and all major debit and credit cards, ensuring a wide array of payment options for customers. Details on transaction commissions, particularly whether Web.com imposes additional fees on transactions processed through these gateways, were not clearly stated in the reviewed sources. Typically, the payment gateways themselves may charge transaction fees; however, the presence of any supplementary commissions from Web.com remains unspecified.

🏆

Winner: Wix

. Wix, with a score of 8.5, offers multiple editors catering to different user needs. Its standard editor is renowned for its drag-and-drop simplicity, allowing for extensive customization without needing to code. Additionally, Wix provides the ADI (Artificial Design Intelligence) editor, which creates a personalized website based on user responses to a few questions, and the Corvid by Wix editor, which allows for advanced web development with JavaScript and Wix APIs.

Web.com’s website builder, scoring 6.6, offers a user-friendly platform with a variety of templates and a drag-and-drop interface for easy customization. However, it has some creative limitations due to its row-based layout. It supports basic e-commerce capabilities suitable for small businesses, alongside features like analytics, social media integration, and email services. For more advanced functionalities like promotional pop-ups, calendars, or comprehensive blogging tools, the platform may fall short unless users are willing to add custom code.

Mobile editor/app

🏆

Winner: Wix

. Wix offers a user-friendly, drag-and-drop interface in its mobile app, excelling in general website editing. The app is particularly beginner-friendly, making it easy for users with no prior website building experience. Wix receives a higher rating for its versatility in general website editing and a more beginner-friendly interface.

On the other hand, Web.com does not have a dedicated mobile editor app. This means that users cannot edit their websites on the go using a mobile device, which can be a significant disadvantage for those who prefer the convenience of mobile editing. Therefore, Wix is the clear winner in this category due to its robust mobile editing capabilities.

Overall Result

:

Wix Wins

. Wix scores 8.1, offering a free plan with basic features for an unlimited duration and occasionally offers opportunities to test premium features through promotions or limited-time trials. Web.com, scoring only 0.2, does not offer a free or trial version, and it’s not possible to test any of the features before purchasing any of their plans. However, they do offer a 3-day money-back guarantee.

Wix offers a wider range of pricing options and discounts, while Web.com has a simpler pricing structure.

Winner: Wix

. Wix offers a variety of hosting plans to suit different needs, with a multi-cloud infrastructure and 10 global data centers. It also provides an uptime of 99.95%, although it does not offer an uptime guarantee. On the other hand, Web.com offers shared hosting with unlimited storage and daily backups, but does not provide uptime statistics or guarantees, and does not disclose the locations of its data centers. This lack of transparency and the limitations of shared hosting give Wix the edge in this category.

🏆 Winner: Wix

Both Wix and Web.com prioritize website performance and page speed, but Wix outperforms Web.com in terms of website speed optimization.

Wix has significantly focused on enhancing website performance and page speed, integrating tools like the Site Speed dashboard with Google PageSpeed Insights to provide a holistic view of website performance metrics. Emphasizing media optimization, code simplification, content distribution networks, lazy load techniques, and mobile-first designs, Wix’s infrastructure includes globally distributed CDNs, improving content delivery. Successfully improving Core Web Vitals (CWV) scores, Wix saw a 25% increase in sites with good CWV scores over a year. Real-world performance analysis of 909 Wix websites showed a wide range of page speed scores from 34/100 to 98/100, averaging 81.9/100, with the Largest Contentful Paint an important metric for website loading, ranged from 0.8 seconds to 3.5 seconds, with an average of 1.6 seconds.

Web.com, on the other hand, focuses on mobile-optimized design, code minification, caching, and image optimization as their key strategies for speed optimization. However, they do not provide specific information on their load times, PageSpeed score ranges, or Core Web Vital improvements. This lack of transparency makes it difficult to assess the effectiveness of their speed optimization strategies.

🏆 Winner: Wix.

Wix scores 8.2, offering over 500 apps in its App Market, covering a wide range of functionalities. These apps come with various pricing options, including free, paid, freemium, and one-time payment models. Wix’s plugins and integrations extend its functionality across various domains, including advanced ecommerce tools, SEO optimization, social media integration, email marketing, website analytics, appointment scheduling, customer support, enhanced media galleries, blogging features, custom forms and surveys, diverse payment processing options, website localization, improved security measures, and the addition of custom widgets. Wix’s top integrations include Google Analytics, Mailchimp, social media platforms, Wix Stores, Wix Bookings, Wix SEO Wiz, Wix Blog, Wix Forms, PayPal, Wix Chat, Wix Events, Zapier, Wix Video, Wix Music, and Google Ads.

Web.com, with a score of 6.7, provides a suite of plugins and integrations for websites built on its platform, including features for email marketing, social media engagement, analytics, and eCommerce capabilities. However, while basic features are included in Web.com’s various pricing plans, more sophisticated features or premium plugins might require an upgrade to higher-tier plans or involve additional fees. Web.com’s website builder focuses on facilitating robust eCommerce capabilities, including secure payment options and the ability to sell various products and services. The platform also emphasizes SEO and marketing tools, offering built-in features to enhance online visibility and social media engagement. Additionally, it provides functionalities for service-based businesses, such as appointment scheduling. Plugins can be accessed directly through the website editor.

Wix Applications

🏆

Overall Winner: Wix

. Wix stands out for its advanced integration for selling directly on social platforms, detailed analytics for in-depth insights, and sophisticated ad campaign management. Web.com, while offering a range of marketing features, falls short in comparison, particularly in the area of analytics and reporting.

🏆 Winner: Wix

. When comparing Wix vs Web.com, Wix takes the lead in customer support with a score of 8.2. Wix offers a variety of support channels, including 24/7 live chat in multiple languages, phone support (callback service during business hours), and extensive forums. This ensures that users have access to the help they need at any time, making it a reliable choice for continuous support.

Web.com, with a customer support score of 7.3, provides comprehensive support through email, live chat, and a 24/7 phone line, which is free with all plans. While Web.com offers prompt and direct assistance, it lacks the extensive community and enterprise-level support that Wix provides. This makes Wix a more robust option for users seeking a wide range of support resources and enterprise solutions.

🏆

Winner: Wix

. Wix prioritizes website and data security through secure servers, encryption, and compliance with privacy regulations. Strict access controls, regular security audits, and additional features like two-factor authentication enhance protection. Wix communicates transparently through clear privacy policies, practices data minimization, and empowers user control over their data.

Web.com, on the other hand, offers a range of services focused on private data storage and protection, including website staging environments and email solutions like Google Workspace and business email hosting. Their security offerings include SSL certificates, website backup solutions, and cyber security measures to protect mobile devices and tablets from online threats. They offer various SiteLock plans tailored to different security needs, featuring daily malware scans, automatic malware removal, blacklist monitoring, and DDoS protection, among other features. However, Wix’s overall security score is higher, making it the winner in this category.

🏆 Winner: Wix

. Wix’s AI capabilities, particularly through its Artificial Design Intelligence (ADI)
system, are highly user-friendly and innovative. It excels in offering personalized website design suggestions, content
optimization, and streamlined site setup processes. Wix’s AI also assists in providing SEO recommendations and
layout adjustments based on user behavior.

Web.com, with a score of 7.3, utilizes AI mainly to simplify the website creation process. Its AI features focus on
personalized website design, automated inventory management, and versatile content creation. While Web.com’s AI is powerful, it is more business and data-centric compared to Wix’s design-focused AI.

🏆 Winner: Wix

. Wix and Web.com offer different approaches to user management.

• Wix allows unlimited editors regardless of the plan, but caution is needed with 50+ editors to avoid potential
  backend performance issues. It excels for large, collaborative teams.
• Web.com allows multiple user accounts, however the platform does not specify how many accounts are supported.

Wix User Roles and Access Levels:

Web.com User Roles and Access Levels:

Additional Features

User Feedback

Wix, though well-regarded, caters to a diverse set of website requirements beyond just ecommerce. This inclusive strategy attracts a broad user audience but might not align as closely with individuals prioritizing advanced ecommerce features. With a G2 rating of 4.2/5 from 1641 reviews, users appreciate its user-friendly interface and extensive customization options.

Web.com offers a platform aimed at those without coding expertise, providing drag-and-drop functionality and a selection of pre-built templates for easy website creation and customization. Emphasizing mobile responsiveness and incorporating eCommerce capabilities, Web.com caters to both novice and seasoned users looking to establish or enhance their online presence. Although it lacks a G2 review score, its features and tools are designed to improve online visibility and track website performance effectively.

FAQ