Final verdict
WordPress and SmugMug cater to different user needs, each excelling in their respective domains.
-
WordPress (Overall Grade: 7.1/10)
is a versatile open-source CMS that offers extensive customization options through themes and plugins. It is ideal for users who need a flexible platform for various types of websites, including blogs, business sites, and online stores. When comparing WordPress vs SmugMug, WordPress stands out for its powerful ecommerce capabilities, extensive plugin ecosystem, and comprehensive marketing tools. However, it requires additional costs for hosting and can be less intuitive for beginners. -
SmugMug (Overall Grade: 6.3/10)
is a premium website builder designed specifically for photographers and creatives. It excels in providing a user-friendly interface, robust photo protection features, and streamlined ecommerce capabilities for selling prints and digital downloads. Considering WordPress vs SmugMug, SmugMug is the preferred choice for users who prioritize ease of use and need a platform tailored to showcasing and selling high-quality images. However, it offers fewer customization options and integrations compared to WordPress.
|
|
|
---|---|---|
Design functionalities & templates |
9.0 |
7.1 |
Ease of use |
7.2 |
7.8 |
Ecommerce |
8.4 |
7.3 |
Website Editors |
8.5 |
7.3 |
Product testing options |
8.1 |
7.4 |
Price |
5.9 |
7.8 |
Hosting quality |
0 |
5.0 |
Website speed optimization |
6.5 |
5.5 |
Plugins and integrations |
8.8 |
6.2 |
Marketing features |
8.0 |
3.8 |
Customer support |
5.0 |
7.9 |
Security |
6.7 |
6.0 |
AI capabilities |
6.1 |
0 |
User Management |
8.8 |
7.2 |
Best for ecommerce
Verdict
: SmugMug is tailored for photographers and creatives, while WordPress offers a more flexible and extensive ecommerce solution.
-
WordPress
: With its open-source nature and extensive plugin ecosystem, WordPress is highly customizable and suitable for a wide range of ecommerce needs. It supports multiple payment gateways, abandoned cart recovery, and detailed analytics, making it a robust choice for online stores. However, when comparing WordPress vs SmugMug, WordPress may require more technical know-how to fully leverage its capabilities. -
SmugMug
: Designed specifically for photographers, SmugMug provides a streamlined ecommerce experience with features like digital downloads, product pricing, and robust photo protection. It is ideal for creatives looking to sell their work online with minimal setup. However, it lacks the extensive customization and advanced ecommerce features that WordPress offers.
Best for informational & business websites
Verdict
: When it comes to creating informational and business websites, WordPress is the superior choice due to its extensive customization options, vast plugin ecosystem, and robust support for various website types. SmugMug, while excellent for photographers, is more limited in scope and better suited for showcasing visual content.
-
WordPress
: WordPress excels in creating highly customizable and versatile informational websites. Its open-source nature allows for extensive modifications, making it suitable for a wide range of business needs. With a score of 9.2, WordPress offers a plethora of themes and plugins, enabling users to build unique and functional websites. However, it may require a steeper learning curve and additional effort to manage hosting and security. -
SmugMug
: SmugMug is tailored for photographers and creatives who need a platform to display and sell their work. Scoring 7.5, it provides user-friendly tools for creating visually appealing galleries and portfolios. While it includes e-commerce capabilities and robust photo protection features, its functionality is more niche compared to WordPress. For businesses outside the photography realm, SmugMug may not offer the same level of flexibility and customization.
Detailed comparison
Design functionalities & templates
Design FunctionalitiesRepresents how well each platform allows for creative design and customization of websites.Score Components:
- Template Variety (30%): Range and quality of design templates.
- Customization (30%): Flexibility and options for design alterations.
- User Interface (20%): Ease and intuitiveness of the design process.
- Responsiveness (10%): Adaptability to different devices and screen sizes.
- Innovation (10%): Unique design features and tools.
Winner: WordPress.
If you’re looking for a platform that offers more creative control, a wider variety of templates and designs, and extensive customization options, WordPress is the preferred choice.
WordPress offers an extensive variety of templates and designs, catering to a wide range of website types beyond just blogs or ecommerce. Its open-source nature allows for high customization and creative freedom, appealing to diverse user needs.
Compared to WordPress, SmugMug offers a variety of templates and designs, catering to the diverse needs of photographers and visual artists. Users can choose from an extensive collection of customizable templates, ensuring their website or portfolio reflects their unique style and brand.
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Ease of use
Ease of useReflects the platform’s overall user-friendliness.Score
Components:
- Learning curve (40%): Quickness and ease of getting started.
- Interface design (30%): Simplicity and intuitiveness of layout.
- User guidance (20%): Quality of tutorials and support.
- Flexibility (10%): Adaptability to various user skills.
🏆 Winner: SmugMug
. Scoring a 7.8, SmugMug offers a user-friendly interface that caters to both beginners and professionals, making it easy to create and customize photo galleries. WordPress, with a score of 7.2, offers great flexibility and power, but it can be less intuitive for beginners compared to simpler website builders. If ease of use is a priority, SmugMug is the clear winner in this category.
Learning Resources
🏆 Winner: WordPress
. While both platforms offer solid learning resources, WordPress goes a step further with its wide array of detailed documentation, community forums, online tutorials, and courses offered by both WordPress and third-party providers, making it easier for users to learn and adapt.
For ecommerce
EcommerceMeasures the platform’s effectiveness in supporting online business activities.Score Components:
- Ecommerce themes and templates (20%): Variety and design of templates.
- Product management (25%): Ease of managing and organizing products.
- Payment options (25%): Variety and convenience of payment methods.
- Ecommerce features (20%): Features for managing an ecommerce store.
- Integration (10%): Compatibility with external e-commerce tools and services.
WordPress and SmugMug offer different ecommerce experiences tailored to their user bases. WordPress, with its open-source nature, provides a flexible and customizable platform for ecommerce through plugins like WooCommerce. It supports multiple payment gateways, abandoned cart recovery, ecommerce analytics, SEO optimization tools, and an extensive plugin ecosystem. On the other hand, SmugMug, designed specifically for photographers and creatives, offers a more streamlined and focused ecommerce experience. It supports digital downloads, product pricing, tax handling, discounts and coupons, and multiple currencies.
|
|
|
---|---|---|
Ecommerce themes and templates |
9.2 |
8.0 |
Product page customization |
9.0 |
6.5 |
Payment processing and commissions |
7.5 |
6.0 |
POS capabilities |
6.5 |
0.0 |
Payment gateways |
8.5 |
5.0 |
Product numbers |
7.0 |
9.0 |
Additional ecommerce features |
8.0 |
6.5 |
WordPress ecommerce features:
- WooCommerce Integration
- Multiple Payment Gateway Support
- Abandoned Cart Recovery
- Ecommerce Analytics
- SEO Optimization Tools
- Extensive Plugin Ecosystem
SmugMug ecommerce features:
- Digital Downloads
- Product Pricing
- Tax handling
- Discounts and Coupons
- Multiple Currencies support
Ecommerce themes & templates
WordPress offers hundreds to potentially thousands of ecommerce and WooCommerce specific themes and templates, both free and premium. This vast selection allows users to find the perfect theme to match their brand and product offerings. SmugMug, on the other hand, designs almost all of its templates with ecommerce in mind, providing built-in shopping cart functionality. This makes it easy for photographers and creatives to set up an online store and start selling their work.
Product page customization
WordPress offers extensive customization for eCommerce product pages through WooCommerce, balancing plugins, page builders, and custom coding. Essential elements include quality product images, detailed descriptions, and effective add-to-cart buttons. Advanced features like product tabs, upsells, and related products are customizable. Tools like Elementor and the Ultimate Product Catalog plugin enhance functionality, but heavy plugin use may affect site performance.
SmugMug, while having more limited product page customization compared to dedicated e-commerce platforms, still provides enough functionality to detail digital and printed photography products effectively. This balance between showcasing art and facilitating sales makes SmugMug a suitable choice for photographers looking to professionalize their online presence and monetize their art efficiently.
Payment processing
WordPress doesn’t handle payments directly but offers plugin options for payment processing. Popular gateways include PayPal, Stripe, Authorize.Net, and Square. Choose a gateway based on transaction volume, currencies, fees, and security. Plugins integrate gateways with WooCommerce for a user-friendly setup. Consider options for recurring payments, offline payments, and fraud prevention. Research, read reviews, and start small, scaling as needed.
SmugMug has a unique approach to payment processing. Payment processing for your sales is managed through your account settings, where you must complete a Tax & Payment form to set up your payment preferences. You can choose your profit payment schedule, with automatic monthly payments for balances over $500, or request payments for lower amounts. Your earnings are calculated as 85% of the markup on print prices or download sales, with SmugMug retaining 15% to cover various costs. Payments are made via ACH direct deposit for U.S. users or PayPal for international users, processed on the first business day after the 7th of each month for profits accumulated through the end of the previous month.
Website Editors
Website EditorsEvaluates the platforms’ website building and editing capabilities.Score Components:
- Customization tools (40%): Range and power of editing features.
- Editor usability (30%): User experience within the editor.
- Design flexibility (20%): Freedom in layout and design changes.
- Update and maintenance ease (10%): Simplicity of updating and maintaining the site.
🏆
Winner: WordPress
. WordPress, with a score of 8.5, offers a user-friendly interface with block-based editing, extensive styles customization, template management, page editing/creation, distraction-free modes, versatile saving options, and accessibility for users of varying skill levels. It provides a WYSIWYG (What You See Is What You Get) interface, and changes can be applied globally, including Header and Footer templates. The editor also offers features like undo/redo, List View, Command Palette, and customization tools.
SmugMug’s website builder editor, scoring 7.3, offers a user-friendly interface that allows for the creation of visually appealing, professional-grade photography websites without the need for coding knowledge. Users can customize their site by choosing from a variety of templates, adjusting layouts, and incorporating their own branding elements like logos and colors. The editor also supports easy uploading, organizing, and showcasing of high-quality images, with robust privacy and security settings to protect content. Additionally, SmugMug provides tools for selling prints and digital downloads directly from the website, making it a comprehensive platform for photographers looking to display and monetize their work online.
Mobile editor/app
🏆
Winner: WordPress
. Both WordPress and SmugMug offer mobile apps for managing your website, but they cater to different needs and skill levels. WordPress’s mobile editor allows you to manage your website on the go, including creating and editing posts, managing comments, scheduling content, and analyzing website traffic. However, it has some limitations compared to the web-based editor, including fewer advanced options, restricted code access, and limited design customization.
SmugMug, on the other hand, offers a mobile editing app, but it’s limited to adding new photos and editing descriptions. Layout changes on the website are not possible through the app. Therefore, WordPress is the winner in this category due to its more comprehensive mobile editing capabilities.
Product testing options
Product Testing OptionsAssesses the options for trying out platform features before commitment.Score Components:
- Trial quality (40%): Extent and usefulness of the trial or free version.
- Feature accessibility (30%): How many features are available to test.
- Trial duration (20%): Length of the trial period.
- Ease of transition (10%): Smoothness of moving from trial to paid plans.
Overall Result
:
WordPress wins
. WordPress scores 8.1, offering a free version of its open-source software, while SmugMug scores 7.4, providing a 14-day free trial with the possibility to test premium features. However, SmugMug does not offer a money-back guarantee.
|
|
|
---|---|---|
Free Plan |
Yes (open source software) |
No |
Trial Duration |
No | 14 days |
Testing Premium Features |
No | During the free trial |
Money Back Guarantee |
Not applicable | No |
Price
PriceLooks at the cost-effectiveness and value for money of each platform.Score Components:
- Plan value (40%): What each pricing tier offers.
- Transparency and clarity (30%): Clearness of pricing structures.
- Flexibility of plans (20%): Range of options to suit different budgets.
- Hidden costs (10%): Additional expenses not included in the plan.
While WordPress is a free open-source platform, it requires additional costs for hosting and website builder subscriptions. SmugMug, on the other hand, offers a range of paid plans with varying features, making it a more straightforward option in terms of pricing.
|
|
|
---|---|---|
Free |
Free Plan ($0/month): WordPress is open source software that is free. WordPress does not provide hosting services; so, it is necessary to purchase a domain, web hosting, and website builder subscriptions separately. While WordPress lacks built-in ecommerce, plugins like WooCommerce offer a solution. WordPress offers an extensive variety of templates and designs. WordPress lacks a built-in AI-assisted builder, but its open-source nature allows for an ecosystem of plugins and themes incorporating AI for website building. |
No offering at this amount. |
$10-$20 |
No offering at this amount. |
Power ($15.00/month): Best for the photographer who wants their entire photo catalog safe and shareable on their own terms. Unlimited storage, Seamless Lightroom integration Value for price: 6.5 |
$30-$40 |
No offering at this amount. |
Portfolio ($31.00/month): Best for the photographer who wants to start selling photos and keep their archive organized perfectly. All Power plan’s features, plus 21 premade templates, prints and digital downloads sales, Custom Watermarks, Payment integration for credit cards and PayPal, Integrated cart and checkout experience, Sales statistics. Value for price: 8.0 |
$40-$50 |
No offering at this amount. |
Pro ($45.00/month): Adds to Portfolio with custom price lists and coupons, Platform access for assistant or second shooter, Full control over client downloads, Branded packaging and thank you notes for print sales, coupon creator. Value for price: 8.5 |
$500+ |
No offering at this amount. |
Venture (Starts with $500/month): All Pro features, plus dedicated support contacts and account representative for all Smugmug needs, Design, workflow, and organization consultation and support. |
location. As a result in rare cases the prices displayed here can differ from the ones you see on their
websites.
Hosting quality
Hosting
qualityExamines the reliability and performance of the hosting solutions.Score Components:
- Uptime (40%): Consistency and reliability of website availability.
- Speed (30%): Loading times and performance.
- Bandwidth and storage (20%): Sufficiency of resources provided.
- Data centers (10%): Quality and distribution of hosting infrastructure.
🏆
Winner: SmugMug
While WordPress is a powerful CMS, it does not directly provide hosting services. This means users must find and manage their own hosting provider, which can be a complex task for beginners. On the other hand, SmugMug does provide hosting services, although there’s no detailed information on their hosting features. This makes SmugMug a more convenient option for users who prefer an all-in-one solution.
|
|
|
---|---|---|
Do they offer hosting? |
No | Yes |
Data Centers: |
Depends on hosting provider | No information available |
Type of hosting: |
Depends on hosting provider | No information available |
Uptime: |
Depends on hosting provider | No information available |
Uptime Guarantee: |
Depends on hosting provider | Yes, 99.9% |
Website Speed Optimization
Website Speed OptimizationEvaluates optimization of website loading timesScore Components:
- PageSpeed Score (30%): Google’s score indicating performance optimization.
- Loading Time (30%): The average time until a website is fully interactive.
- Mobile Optimization (15%): Optimization effectiveness for mobile devices.
- Resource Optimization (15%): Optimizing images, scripts, and other heavy resources.
- CDN Usage (10%): Use of CDN to enhance speed across geolocations.
🏆 Winner: WordPress
Both WordPress and SmugMug understand the importance of website performance and page speed, but WordPress takes the lead with a higher website speed optimization score and a more comprehensive approach to Core Web Vital improvements.
|
|
|
---|---|---|
Focus |
Extensive customization options |
Mobile Responsive design |
Performance Tools |
Core Web Vitals, WP Rocket, Hummingbird |
Not specified |
Key Strategies |
No specific strategy, but numerous resources available |
Mobile Responsive design |
Load Times |
Varies widely, dependent on optimization |
Varies widely, dependent on optimization |
Page Speed Scores Range |
Scores vary; influenced by apps, images |
Varies widely, dependent on optimization |
Core Web Vitals Improvement |
Comprehensive resources available |
No information shared |
WordPress, an open-source content management system, does not have a specific strategy for website speed optimization. However, it offers numerous learning resources on how to optimize your website. These resources include tips on analyzing Core Web Vitals, choosing a reliable host, optimizing images, minimizing plugins, using lazy loading, and employing a CDN. Tools like Core Web Vitals, WP Rocket, and Hummingbird are recommended, and AMP is suggested for mobile speed. The load times and PageSpeed scores for WordPress websites vary widely, depending on the optimization and the number of apps and images.
SmugMug, a premium website builder designed for photographers and creatives, focuses on mobile responsive design for speed optimization. However, it does not share any information on Core Web Vital improvements. Like WordPress, the load times and PageSpeed scores for SmugMug websites vary widely, depending on the optimization and the complexity of the website.
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Plugins and integrations
Plugins and integrationsMeasures the range and effectiveness of additional plugins and integrations.Score Components:
- Variety of options (40%): Range of available add-ons.
- Integration smoothness (30%): Ease of integrating plugins into the site.
- Quality of plugins (20%): Functionality and reliability of the options.
- Custom integration capabilities (10%): Support for custom or third-party integrations.
🏆 Winner: WordPress.
With a score of 8.8, WordPress offers over 60,000 free plugins and thousands of premium plugins from third-party companies and developers. This extensive range of plugins and integrations extends its functionality across various domains, including advanced ecommerce tools, SEO optimization, social media integration, email marketing, website analytics, appointment scheduling, customer support, enhanced media galleries, blogging features, custom forms and surveys, diverse payment processing options, website localization, improved security measures, and the addition of custom widgets.
SmugMug, with a score of 6.2, supports integrations with several photo-hosting services, enhancing its functionality for photographers. These integrations include Dropbox, Adobe Lightroom, Google Photos, Flickr, and Amazon Drive. This capability allows for efficient and easy importation of photos directly from these services to SmugMug, bypassing the need to first sort through or store photos on a computer. Additionally, SmugMug offers a free Adobe Lightroom plugin, catering especially to professional photographers by enabling the creation and management of SmugMug galleries within Lightroom, even while offline. However, compared to WordPress, SmugMug’s plugins and integrations are more limited and specific to photography.
Marketing Features
Design FunctionalitiesRepresents how well each platform allows for creative design and customization of websites.Score Components:
- Template Variety (30%): Range and quality of design templates.
- Customization (30%): Flexibility and options for design alterations.
- User Interface (20%): Ease and intuitiveness of the design process.
- Responsiveness (10%): Adaptability to different devices and screen sizes.
- Innovation (10%): Unique design features and tools.
🏆
Overall Winner: WordPress
. WordPress stands out for its extensive marketing tools, especially in SEO, blogging, and ads management. SmugMug, while offering basic SEO and social media integration, lacks in email marketing, blogging, and ads and promotions.
|
|
|
---|---|---|
SEO Tools |
|
Basic |
Email Marketing |
|
|
Blogging |
|
|
Social Media Integration |
Plugins for direct linking, automatic posting, and social feeds display |
|
Analytics and Reporting |
In-depth analysis via plugins like Google Analytics for WordPress |
Yes, possibility to integrate Google Analytics |
Ads and Promotions |
Support for Google Ads and ad management through various plugins |
|
Customer Support
Customer supportEvaluates the quality and availability of support options.Score Components:
- Response time (40%): Speed of support responses.
- Support quality (30%): Effectiveness and helpfulness of the support.
- Availability (20%): Range of support channels (phone, chat, email).
- Resource richness (10%): Quality of self-help and educational materials.
🏆 Winner: SmugMug
. In the comparison of WordPress vs SmugMug, SmugMug takes the lead with its more structured and accessible customer support. SmugMug offers email and chat support available 364 days a year, with rapid response times, and phone support for higher-tier business subscriptions. This ensures that users can get timely assistance when needed.
WordPress, on the other hand, lacks direct customer support due to its open-source nature. Users must rely on community forums, the WordPress codex, and support from hosting providers or plugin and theme developers. While this decentralized support system can be effective, it may not provide the immediate and personalized assistance that some users require.
Security
SecurityLooks at the platforms’ security measures and data protection.Score Components:
- Data protection (40%): Safeguards for user and customer data.
- SSL and encryption (30%): Implementation of secure connections.
- Compliance (20%): Adherence to industry security standards.
- Regular updates (10%): Frequency of security updates and patches.
🏆
Winner: WordPress
. WordPress, with a security score of 6.7, offers a variety of plugins to enhance website security, including site backups, monitoring, malware scanning, user activity tracking, permission control, and spam protection tools. However, the level of security can vary depending on the hosting provider.
SmugMug, with a security score of 6.0, takes privacy and security seriously, providing robust photo protection features and ensuring compliance with data privacy laws and regulations. However, it does not disclose detailed information about its website security measures.
AI Capabilities
AI capabilitiesMeasures the effectiveness of AI-driven features and tools.Score Components:
- Automation efficiency (40%): Impact of AI on streamlining processes.
- Personalization (30%): AI-driven customization for users or customers.
- AI-Assisted design (20%): Role of AI in website design and functionality.
- Data analysis (10%): Use of AI in interpreting user data and analytics.
|
|
|
---|---|---|
AI-assisted Builder |
AI Site Builder and Zita plugins available |
|
AI eCommerce Features |
Conversios, Ochatbot, AI Power, GetGenie plugins available |
|
AI Content Generation |
AI Engine, GetGenie plugins available |
|
Additional AI Features |
Wide range of AI powered plugins and tools |
|
🏆 Winner: WordPress
. WordPress, with a score of 6.1, allows for the integration of various AI plugins to enhance website building, eCommerce, and content generation. This open-source nature of WordPress makes it flexible and adaptable to the evolving AI technologies. On the other hand, SmugMug does not have any AI capabilities, scoring 0 in this category.
User Management
User ManagementAssesses the platforms’ capabilities in managing user roles, permissions, and accessibility.Score Components:
- Role Customization (40%): Flexibility in creating and defining user roles and
permissions. - Ease of Management (30%): User interface and tools for managing users.
- Access Control (20%): Effectiveness of access control measures for different user
levels. - Scalability (10%): Ability to manage a growing number of users efficiently.
🏆 Winner: WordPress
. WordPress and SmugMug offer different approaches to user management.
- WordPress provides a range of user roles from Super Admin to Subscriber, each with different permissions. Additional controls such as role management plugins and revision control offer further customization for specific editing rights and collaboration.
- SmugMug allows the primary account holder full control over the account, with the ability to add additional users through “Shared Account Management” for Portfolio and Pro level accounts. These additional users can be given various roles with different permissions.
WordPress User Roles and Access Levels:
Role | Description | Access Highlights |
---|---|---|
Super Admin | Manages the entire network in WordPress Multisite. | Network admin, manage sites, users, plugins, themes. |
Administrator | Full access within a single site. | Manage plugins, themes, users, all posts/pages. |
Editor | Manages and publishes content, including others’ posts. | Edit/publish all posts, manage comments, categories. |
Author | Publishes and manages their own posts. | Write, edit, publish own posts, upload files. |
Contributor | Writes and edits their own posts but cannot publish. | Write, edit own posts (no file uploads or publishing). |
SmugMug User Roles and Access Levels:
Role | Description | Access Highlights |
---|---|---|
Owner | The primary account holder who has full control over the site. | Complete access to all features, settings, content management, and billing. |
Admin | Users granted almost the same level of access as the owner, minus some critical billing or account settings. | Manage content, order prints, access to stats, and settings except for account and billing changes. |
Contributor | Users who can upload and manage content in specific galleries. | Upload content to assigned galleries, edit captions, and keywords. Limited access to settings. |
Additional Features
|
|
|
---|---|---|
SSL Certificate |
|
|
Custom Domain |
|
|
Free Custom Domain Included |
|
|
International Domains |
|
|
Mobile Responsive |
|
|
Page Speed |
|
|
Website Builder Mobile App |
|
|
Convert a Website To An App |
|
|
Website Analytics |
|
|
Multilingual Sites |
|
|
Multiple Users |
|
|
User Feedback
WordPress receives praise for its user-friendliness, cost-effectiveness, extensive themes and plugins, customization options, and supportive community. However, users mention technical challenges, security concerns, a learning curve, and a lack of direct support. Overall, it remains a widely used and versatile platform, especially beneficial for startups and small businesses.
Users appreciate SmugMug for its reliability, ease of use, and the platform’s ability to securely host and share high-resolution photographs and videos. Highlights include seamless mobile device syncing, excellent gallery features for showcasing assets, and robust customization options minus JavaScript support. However, some users desire improvements in facial recognition technology for automatic album creation, expanded asset management capabilities beyond primarily photos, and more advanced search functionalities. Concerns about rising costs and the platform’s intuitiveness were also mentioned. Overall, SmugMug is valued for its central storage solution, privacy features for client photos, and its ability to simplify file sharing and photo sales.
The making of this blog
We followed a clear, step-by-step process to write and research this article.
FAQ
Which platform is better for photographers, WordPress or SmugMug?
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Which platform offers better customization options?
How do WordPress and SmugMug compare in terms of ease of use?
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