Yola vs Instapage: Comprehensive comparison guide for 2024

Final verdict

Yola and Instapage both offer unique advantages, but they cater to different needs and audiences.

• 
  Yola (Overall Grade: 6.5/10)
  
  is a user-friendly website builder ideal for individuals and small businesses looking to establish a professional online presence without advanced technical skills. It offers a drag-and-drop interface, a variety of customizable templates, and essential features like SEO tools and e-commerce capabilities. Yola is particularly suited for users who need an affordable, easy-to-use platform for creating and managing websites.
• 
  Instapage (Overall Grade: 6.6/10)
  
  excels in creating high-converting landing pages with a focus on personalization, optimization, and testing. It provides advanced tools for marketing campaigns, including AI content generation and detailed analytics. Instapage is perfect for businesses aiming to improve advertising conversion rates and customer satisfaction through targeted landing pages. Its seamless integration with various marketing tools makes it a powerful choice for marketers.

	Overall grade: 6.5	Overall grade: 6.6
Design functionalities & templates	7.2	8.0
Ease of use	8.0	8.5
Ecommerce	5.7	4.2
Website Editors	6.7	7.5
Product testing options	7.5	6.1
Price	8.1	7.0
Hosting quality	7.2	6.0
Website speed optimization	7.5	6.2
Plugins and integrations	6.3	6.8
Marketing features	6.5	7.7
Customer support	6.3	7.6
Security	8.3	8.4
AI capabilities	0.0	6.0
User Management	7.3	7.3
Overall	6.5	6.6

Best for ecommerce

5.7

4.2

Verdict

: Yola is better suited for small businesses looking for a straightforward ecommerce solution, while Instapage excels in landing page optimization but lacks comprehensive ecommerce features.

• 
  Yola
  
  : Yola offers a user-friendly drag-and-drop interface with ecommerce capabilities through Ecwid integration. It supports up to 1000 products without transaction fees and multiple payment gateways. However, its ecommerce features are limited by the lack of scalability options and a conventional CMS dashboard. Yola is ideal for small businesses needing basic ecommerce functionalities.
• 
  Instapage
  
  : Primarily focused on landing page creation and optimization, Instapage supports ecommerce through integrations with platforms like Shopify. While it offers advanced tools for landing page personalization and optimization, it lacks dedicated ecommerce features such as product page customization and POS capabilities. Instapage is best for businesses looking to enhance their advertising conversion rather than manage a full-fledged online store.

Best for informational & business websites

7.4

7.9

• 
  Yola
  
  : Yola is a user-friendly website builder designed for individuals and small businesses. It offers a drag-and-drop interface and a variety of responsive templates, making it easy to create professional-looking websites. Yola includes features such as SEO tools, e-commerce capabilities, and custom domain publishing, making it a comprehensive solution for managing an online presence. However, it scored 7.4 in this category, indicating room for improvement in terms of design flexibility and advanced features.
• 
  Instapage
  
  : Instapage is a comprehensive landing page platform focused on improving advertising conversion through personalization and optimization. It offers tools for creating, testing, and optimizing landing pages, with features like AI content generation and targeted messaging. Instapage is recognized for its ease of use and seamless integration with various marketing tools, making it ideal for businesses looking to enhance their online marketing efforts. With a score of 7.9, Instapage stands out for its advanced design functionalities and user-friendly interface, making it a better choice for informational and business websites compared to Yola.

Detailed comparison

7.2

8.0

🏆

Winner: Instapage.

If you’re looking for a platform that offers more creative control, a wide array of design features, and a focus on conversion optimization, Instapage is the preferred choice.

Yola offers a diverse range of templates and designs, catering to various types of websites, from personal blogs to professional business sites. Users can choose from a wide selection of themes, each customizable to fit their specific needs and preferences. With hundreds of templates available, Yola ensures that there is something for everyone, regardless of their niche or industry.

Yola Themes

Compared to Yola, Instapage provides an extensive collection of 100+ design templates for website building, business-specific templates. These templates are tailored to support small teams and businesses in executing their marketing campaigns efficiently, including features for marketing automation, CRM, and analytics integrations.

Instapage Themes

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8.0

8.5

🏆 Winner: Instapage

. With a score of 8.5, Instapage edges out Yola, which scored 8.0. Instapage’s intuitive drag-and-drop interface and seamless integration with various marketing tools make it a user-friendly choice for creating and optimizing landing pages. Yola, while also user-friendly, is more suited for individuals and small businesses looking to establish a simple online presence.

Learning Resources

🏆 Winner: Instapage

. Both platforms offer a range of learning resources, but Instapage goes a step further with its comprehensive set of categorized resources, including blogs, webinars, videos, podcasts, ebooks, dictionaries, guides, and customer stories. Yola also provides a variety of resources, but they are not as extensive as those offered by Instapage.

5.7

4.2

Yola and Instapage offer different ecommerce capabilities. Yola provides an easy-to-use, drag-and-drop website builder with ecommerce capabilities through an integration with Ecwid. It allows for the sale of up to 1000 products without transaction fees and supports multiple currencies and payment services. However, its ecommerce features may be limited by the lack of tiered options for scalability and a conventional CMS dashboard, as well as the absence of a marketplace for extensions and plugins.

On the other hand, Instapage is primarily focused on building landing pages, however the platform supports integration with ecommerce platforms such as Shopify.

Ecommerce themes and templates	5.5	0.0
Product page customization	6.8	0.0
Payment processing and commissions	7.0	5.0
POS capabilities	4.5	0.0
Payment gateways	7.5	6.0
Product numbers	7.0	0.0
Additional ecommerce features	6.0	4.0

Yola ecommerce features:

• Shipping and Tax configurations
• Product Catalog Management
• Ability to checkout as guest
• Analytics and reporting
• Promotions features

Instapage ecommerce features:

• Shopify integration
• Payment gateways such as Stripe and Paypal

Ecommerce themes & templates

Yola offers a range of templates for building websites, including those suitable for ecommerce, but the variety and design quality may not match those provided by other leading website builders like 10web or Wix. The templates are customizable, especially for users on higher-tier plans (Silver or Gold), which allow for deeper customization, including CSS editing. While Yola supports ecommerce functionality, the emphasis on the number and variety of ecommerce-specific templates is less pronounced, suggesting a more generalized approach to template offerings.

Instapage, on the other hand, does not have ecommerce specific templates.

Product page customization

Yola’s eCommerce platform offers a variety of customization options for your product pages, including the ability to manage product options and combinations. This feature is especially useful for selling items that come in different sizes, colors, or models, allowing customers to select their preferences directly from the product page. Furthermore, Yola supports variable pricing for these product options, enabling you to adjust prices based on the specific variant chosen by the customer.

Instapage does not have product page customization capabilities.

Payment processing

When it comes to payment processing, Yola supports various payment gateways for online store transactions, such as PayPal, Sage Payments, and American Express, allowing users to choose based on their specific needs, including geographical availability and fee structure. While Yola doesn’t directly charge commission fees for transactions, the chosen payment gateway might impose its own fees, including transaction and possibly monthly fees.

Instapage supports payment gateway integration, notably through external systems and third-party services like Commence Payments for Stripe, facilitating various payment options such as Apple Pay, Google Pay, and card payments. The platform itself does not directly charge commissions for transactions, but payment gateways may have their own fees. While Instapage specializes in creating high-converting landing pages with a focus on online marketing, it does not explicitly offer Point of Sale (POS) capabilities, suggesting a primary use case away from direct sales or retail transactions.

6.7

7.5

🏆

Winner: Instapage

. Instapage, with a score of 7.5, is a comprehensive website builder focused on creating and optimizing landing pages for various marketing campaigns. It offers a drag-and-drop editor, AI content generation, detailed analytics, and extensive customization through custom code editing, alongside security and compliance features. The platform supports collaboration, integrates with numerous marketing tools, and is designed to streamline the process of building, testing, and optimizing landing pages to increase conversions.

Yola’s website builder editor, scoring 6.7, is designed for ease of use, allowing users to create professional-looking websites without needing coding knowledge. It offers a drag-and-drop interface, enabling users to easily add, customize, and position elements like text, images, and buttons on their web pages. The editor also provides access to a wide range of templates and customization options, including color schemes, fonts, and page layouts, to help users achieve their desired website look and feel. Additionally, Yola supports responsive design, ensuring websites look great on both desktop and mobile devices.

Mobile editor/app

4.5

0

🏆

Winner: Yola

. Neither Yola nor Instapage offer a dedicated mobile editor app. However, Yola does allow for some small changes to be made using a mobile browser, giving it a slight edge over Instapage, which does not offer any mobile editing capabilities. Therefore, if mobile editing is a priority for you, Yola would be the better choice.

7.5

6.1

Overall Result

:

Yola wins

. Yola scores 7.5, while Instapage scores 6.1 in product testing options. Yola offers a free version and a 30-day refundable period for testing premium features, which gives users a longer time to evaluate the platform. On the other hand, Instapage offers a 14-day free trial, but users are required to fill in their payment information, which may lead to automatic charges if not cancelled by the end of the trial period.

Free Plan	Yes	No
Trial Duration	No	14 days (Requires payment information)
Testing Premium Features	During 30-day refundable period	During the free trial
Money Back Guarantee	30 days	24 hours

8.1

7.0

Yola offers a range of plans from free to premium, making it a more affordable option for small businesses and individuals. Instapage, on the other hand, is more expensive but offers advanced features for conversion rate optimization and customer experience conversion, making it a suitable choice for businesses looking for a comprehensive landing page platform.

	Offerings	Offerings
Free	Free (Website) ($0/month): Basic features with Yola subdomain, suitable for starting a simple site. With possibility to have up to 2 websites and 2 page limit. Free (Online Store Add-on) ($0/month): Launch an online store with basic features and a limited number of products. Available as an add-on to a website plan.	No offering at this amount.
$0-$10	Bronze (Website) ($9.45/month): More resources and features, including unlimited pages and bandwidth. With possibility to have up to 5 websites. Value for price: 7.5	No offering at this amount.
$10-$15	Basic (Online Store Add-on) ($15.00/month): Includes inventory tracking, order management, and the ability to sell on Facebook. Available as an add-on to a website plan. Value for price: 7.0	No offering at this amount.
$15-$20	Silver (Website) ($18.95/month): Advanced design features and site customization options. With possibility to have up to 25 websites. Value for price: 8.0	No offering at this amount.
$30-$35	Professional (Online Store Add-on) ($35.00/month): Advanced features including discount coupons, product filters, and sales on multiple platforms like Facebook and Instagram. Available as an add-on to a website plan. Value for price: 8.0	No offering at this amount.
$35-$40	Gold (Website) ($35.45/month): Comprehensive plan with unlimited storage and advanced SEO tools. With possibility to have up to 25 websites. Value for price: 8.5	No offering at this amount.
$90+	Unlimited (Online Store Add-on) ($99.00/month): The most extensive plan offering a vast product catalog, point of sale integrations, and more, for expanding online business. Available as an add-on to a website plan. Value for price: 9.0	No offering at this amount.

7.2

6.0

🏆

Winner: Yola

Both Yola and Instapage offer cloud hosting with a 99.9% uptime guarantee. However, Yola edges out with its managed cloud hosting and transparent data center locations, providing users with more control and assurance. Instapage, while offering similar uptime, does not disclose its data center locations, which may concern some users.

Do they offer hosting?	Yes	Yes
Data Centers:	5 in US and EU	Not disclosed
Type of hosting:	Managed Cloud Hosting	Cloud Hosting
Uptime:	99.9%	99.9%
Uptime Guarantee:	Yes, 99.9%	Yes, 99.9%

7.5

6.2

🏆 Winner: Yola

Both Yola and Instapage prioritize website performance and page speed, but Yola takes the lead with a more comprehensive approach to speed optimization.

Focus	CDN, Caching, Code Minification	Responsive design, Image optimization
Performance Tools	Google Lighthouse, PageSpeed Insights	Google PageSpeed Insights
Key Strategies	CDN, Caching, Code Minification, Server response time improvements, Image optimization	Responsive design, Image optimization, Caching
Load Times	Varies widely, depending on optimization	Varies depending on optimization
Page Speed Scores Range	Varies widely, depending on optimization	Varies depending on optimization
Core Web Vitals Improvement	Emphasis on LCP, FID, CLS improvements	No information provided

Yola’s approach to enhancing site speed includes a variety of strategies such as using a Content Delivery Network (CDN), caching, code minification, server response time improvements, and image optimization. These strategies, combined with a focus on improving Core Web Vitals (LCP, FID, CLS), make Yola a strong contender in terms of website speed optimization. However, the load times and PageSpeed scores can vary widely, depending on the level of optimization and the complexity of the website.

On the other hand, Instapage focuses on responsive design, image optimization, and caching to improve website speed. However, they do not provide any information on their Core Web Vitals improvements. Like Yola, the load times and PageSpeed scores for Instapage also vary depending on the level of optimization.

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6.3

6.8

🏆 Winner: Instapage.

With a score of 6.8, Instapage edges out Yola (6.3) in the plugins and integrations category. Instapage supports over 40 integrations with third-party platforms, including major CRM, email marketing, analytics, and advertising tools. This enables users to connect their landing pages seamlessly with essential digital marketing tools and services, enhancing the overall marketing funnel.

On the other hand, Yola supports a variety of functionalities through plugins and apps, including social media integration, e-commerce tools, marketing and SEO enhancements, customer engagement features, and various utility widgets to improve user experience and compliance. However, it falls short in comparison to the comprehensive range of integrations offered by Instapage.

Yola Applications

Instapage Applications

6.5

7.7

🏆

Overall Winner: Instapage

. Instapage stands out for its advanced landing page optimization tools, including AI content generation, targeted messaging, and data-backed insights for optimization. Yola, on the other hand, offers a more basic set of marketing tools, with advanced features available only on higher plans.

SEO Tools	Basic built-in SEO tools	Advanced SEO features with AI-powered content generation
Email Marketing	Available on higher plans	Comprehensive email marketing tools
Blogging	Yes	No
Social Media Integration	Yes	Yes, with ad-to-page personalization
Analytics and Reporting	Basic analytics with Google Analytics integration	Advanced analytics with A/B testing
Ads and Promotions	Available on higher plans	Advanced ad personalization with AdMap

6.3

7.6

🏆 Winner: Instapage

. When comparing Yola vs Instapage, Instapage takes the lead in customer support with a score of 7.6. Instapage offers live chat support available 24 hours a day from Monday to Friday, along with email and toll-free phone support during business hours. This comprehensive support system ensures users can get help when they need it, making it a reliable choice for businesses looking to optimize their landing pages.

Yola, on the other hand, provides 24/7 email support with priority responses for paid plan subscribers and a call-you-back service for personalized assistance. While Yola’s support is accessible and includes social media channels, it falls short compared to Instapage’s more robust and varied support options. Yola’s customer support score is 6.3, reflecting its more limited support capabilities.

8.3

8.4

🏆

Winner: Instapage

. With a security score of 8.4, Instapage slightly edges out Yola in terms of security. Instapage places a significant focus on compliance with the General Data Protection Regulation (GDPR), indicating a strong commitment to the privacy and security of user data. They provide guidelines and features designed to help users create GDPR-compliant web pages, including securing websites, updating privacy policies, obtaining consent for emails, and implementing cookie banners.

Yola, with a security score of 8.3, also prioritizes the security of users’ private data through encryption, access controls, and compliance with data protection regulations like GDPR and CCPA. They conduct regular security audits, utilize secure data centers, and educate users on best practices for data protection. These measures aim to ensure the confidentiality and integrity of user data, fostering trust and confidence in Yola’s platform.

0.0

6.0

AI Builder
AI Ecommerce features
AI Content Generation		AI Content Generator for quicker landing page creation and A/B testing
Additional AI features		AI Experiments for dynamic traffic allocation to higher-performing test variants

🏆 Winner: Instapage

. Instapage, with a score of 6.0, utilizes AI mainly to enhance the landing page creation and optimization process. Its AI features focus on content generation and dynamic traffic allocation to better performing test variants. On the other hand, Yola does not have any AI capabilities.

7.3

7.3

🏆 Winner: Tie

. Both Yola and Instapage offer robust user management capabilities, but their approaches differ.

• Yola supports multi-user editing capabilities, allowing different levels of access and control based on the plan chosen. The primary account holder, often referred to as the Owner or Administrator, possesses comprehensive control over the website, including the ability to edit content, manage settings, and extend invitations to collaborators for website modification. Collaborators or Editors, invited by the account holder, can edit the website to varying degrees, which might range from content editing to page management, depending on the permissions granted by Yola’s platform. The number of users permitted to edit a website and the scope of their roles and permissions may vary, typically increasing with higher-tier subscription plans.
• On Instapage, users managing a website can be assigned different roles: Viewer, Editor, or Manager. A Viewer has limited access, only able to view pages. An Editor can edit pages, and a Manager has full access except for billing information and the audit log. The number of users you can invite depends on your subscription limits. However, only one user can edit a page at a time to prevent overwrite issues.

Instapage User Roles and Access Levels:

Additional Features

SSL Certificate
Custom Domain
Free Custom Domain Included
International Domains
Mobile Responsive
Page Speed
Website Builder Mobile App
Convert a Website To An App
Website Analytics
Multilingual Sites
Multiple Users

User Feedback

Yola

22 reviews

4.0 out of 5 stars

Instapage

488 reviews

4.3 out of 5 stars

Yola seems to have received mostly positive reviews. Users appreciate its professional templates, ease of use, affordability, and customer service. They find it ideal for website creation, especially for those without specialized knowledge. However, some users express dissatisfaction with aspects such as data security, customization limitations, and lack of certain features like chat support. Overall, Yola appears to solve the problem of easy website creation and maintenance for businesses and individuals, offering a range of templates and tools at a reasonable price point.

Users generally appreciate Instapage for its user-friendly interface, robust customer support, and seamless integration capabilities, highlighting its effectiveness in creating high-quality, high-converting landing pages optimized for lead capture. Positive feedback emphasizes the platform’s ease of use, allowing both experienced marketers and newcomers to quickly design and deploy landing pages, along with its broad range of integrations with other marketing tools and CRM systems. However, some users encounter challenges with mobile responsiveness, custom domain settings, and occasional bugs.

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