Yola vs Sellfy: Comprehensive comparison guide for 2024

Final verdict

Yola and Sellfy both offer unique advantages, but they cater to different user needs.

• 
  Yola (Overall Grade: 6.5/10)
  
  is a user-friendly website builder ideal for individuals and small businesses looking to create professional websites without advanced technical skills. It excels in ease of use, design functionalities, and customer support. Yola’s drag-and-drop interface and variety of templates make it a versatile choice for various website types. However, its ecommerce capabilities are somewhat limited compared to specialized platforms.
• 
  Sellfy (Overall Grade: 6.0/10)
  
  is tailored for creators looking to sell digital, physical, subscription-based, and print-on-demand products. It offers a simple, user-friendly interface for quick online store setup and integrates well with existing websites. Sellfy stands out in ecommerce features and marketing tools, making it a strong choice for creators focused on selling products online. However, it lacks advanced design flexibility and multi-user support.

	Overall grade: 6.5	Overall grade: 6.0
Design functionalities & templates	7.2	5.2
Ease of use	8.0	7.8
Ecommerce	5.7	6.8
Website Editors	6.7	6.8
Product testing options	7.5	7.3
Price	8.1	7.9
Hosting quality	7.2	7.3
Website speed optimization	7.5	5.4
Plugins and integrations	6.3	6.7
Marketing features	6.5	7.1
Customer support	6.3	5.8
Security	8.3	7.2
AI capabilities	0.0	0
User Management	7.3	2.0

Best for ecommerce

5.7

6.8

Verdict

: Yola is suitable for small businesses and individuals looking for a straightforward website builder with basic ecommerce capabilities, while Sellfy is better suited for creators and merchants who need a specialized platform for selling a variety of products, including digital and print-on-demand items.

• 
  Yola
  
  : Yola offers a user-friendly interface and basic ecommerce features through integration with Ecwid. It supports up to 1000 products, multiple currencies, and various payment services without transaction fees. However, its ecommerce capabilities are limited by the lack of scalability options and a conventional CMS dashboard. Yola’s ecommerce score is 5.7.
• 
  Sellfy
  
  : Sellfy is an all-in-one ecommerce platform tailored for creators. It supports a wide range of products, including digital, physical, subscription-based, and print-on-demand items. Sellfy offers a simple setup process and versatile selling strategies, either through a standalone storefront or integration with an existing website. Its ecommerce score is 6.8, making it a more robust option for diverse product offerings and marketing tools.

Best for informational & business websites

7.4

5.7

• 
  Yola
  
  : Yola scores 7.4 in this category, making it a strong contender for informational business websites. It provides a user-friendly drag-and-drop interface, a variety of responsive templates, and essential features like SEO tools and e-commerce capabilities. Yola’s platform is designed to help users create professional-looking websites without advanced technical skills, making it ideal for small businesses and individuals looking to establish an online presence.
• 
  Sellfy
  
  : Sellfy, with a score of 5.7, is primarily an eCommerce platform tailored for creators selling digital and physical products. While it offers a simple and user-friendly interface, its focus on eCommerce means it lacks the advanced design flexibility and variety of templates that Yola provides. Sellfy is better suited for users looking to integrate a storefront into an existing website rather than creating a standalone informational business site.

Detailed comparison

7.2

5.2

🏆

Winner: Yola.

If you’re looking for a platform that offers more creative control and a wide array of design features, Yola is the preferred choice.

Yola offers a diverse range of templates and designs, catering to various types of websites, from personal blogs to professional business sites. Users can choose from a wide selection of themes, each customizable to fit their specific needs and preferences. With hundreds of templates available, Yola ensures that there is something for everyone, regardless of their niche or industry. This variety, coupled with the platform’s user-friendly design tools, makes it easy for users to create a unique and visually appealing website without needing advanced technical skills.

Yola Themes

Compared to Yola, Sellfy provides a collection of design templates through its theme store, located in the Store Customizer. Users have the option to preview these themes before applying them to their websites. As of the latest information, Sellfy offers five main theme options: Lumi\u00e9re, Noir, Savant, Id\u00e9e, and Mode. These themes cater to various aesthetic preferences and can be published to go live on a user’s website after selection and customization.

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8.0

7.8

🏆 Winner: Yola

. Scoring 8.0, Yola edges out Sellfy (7.8) in terms of ease of use. Yola’s drag-and-drop interface and straightforward design tools make it a convenient choice for individuals and small businesses looking to establish an online presence. Sellfy, while also user-friendly, may not satisfy those seeking advanced design flexibility.

Learning Resources

🏆 Winner: Yola

. Yola provides a variety of learning resources, including tutorials, guides, and video tutorials, aimed at supporting users of all skill levels in building and managing their websites. Sellfy, on the other hand, lacks a large community of users and does not have a community forum.

5.7

6.8

Yola and Sellfy both offer ecommerce capabilities, but they cater to different needs and audiences. Yola, with an ecommerce score of 5.7, is a user-friendly website builder designed for individuals and small businesses. It offers ecommerce capabilities through an integration with Ecwid, allowing for the sale of up to 1000 products without transaction fees and supporting multiple currencies and payment services. However, its ecommerce features may be limited by the lack of tiered options for scalability and a conventional CMS dashboard, as well as the absence of a marketplace for extensions and plugins.

On the other hand, Sellfy, with an ecommerce score of 6.8, is an all-in-one ecommerce platform tailored for creators looking to sell a wide array of products including digital, physical, subscription-based, and print-on-demand items. It offers a simple, user-friendly interface that allows for quick setup of an online store without necessitating advanced technical skills. Users can either create a standalone storefront directly on Sellfy or integrate the service into an existing website, making it versatile for various selling strategies.

Ecommerce themes and templates	5.5	7.0
Product page customization	6.8	6.5
Payment processing and commissions	7.0	8.0
POS capabilities	4.5	4.0
Payment gateways	7.5	6.0
Product numbers	7.0	7.5
Additional ecommerce features	6.0	6.5

Yola ecommerce features:

• Shipping and Tax configurations
• Product Catalog Management
• Ability to checkout as guest
• Analytics and reporting
• Promotions features

Sellfy ecommerce features:

• Product Listings
• Payment Gateways integration
• Product categories

Ecommerce themes & templates

Yola offers a range of templates for building websites, including those suitable for ecommerce, but the variety and design quality may not match those provided by other leading website builders like 10web or Wix. The templates are customizable, especially for users on higher-tier plans (Silver or Gold), which allow for deeper customization, including CSS editing. While Yola supports ecommerce functionality, the emphasis on the number and variety of ecommerce-specific templates is less pronounced, suggesting a more generalized approach to template offerings.

In contrast, all the templates of Sellfy are designed for online stores, making it a more specialized platform for ecommerce.

Product page customization

Yola’s eCommerce platform offers a variety of customization options for your product pages, including the ability to manage product options and combinations. This feature is especially useful for selling items that come in different sizes, colors, or models, allowing customers to select their preferences directly from the product page. Furthermore, Yola supports variable pricing for these product options, enabling you to adjust prices based on the specific variant chosen by the customer.

Sellfy supports a diverse range of products including digital goods like music, videos, ebooks, and software, as well as physical products and print-on-demand merchandise such as t-shirts and mugs. The platform enables the sale of subscriptions, offering a means for recurring revenue. Sellfy provides tools for product protection and piracy prevention, ensuring secure file hosting and delivery. The flexibility in product offerings, combined with support for various types of goods, makes Sellfy suitable for different creators and merchants looking to sell online.

Payment processing

Yola supports various payment gateways for online store transactions, such as PayPal, Sage Payments, and American Express, allowing users to choose based on their specific needs, including geographical availability and fee structure. While Yola doesn’t directly charge commission fees for transactions, the chosen payment gateway might impose its own fees, including transaction and possibly monthly fees.

Sellfy supports two primary payment gateways, Stripe and PayPal, allowing for various payment options including credit/debit cards and localized payment methods in Europe. The platform does not charge transaction fees beyond its subscription cost, though payment processors’ standard fees apply. While Sellfy is robust in facilitating online sales with features for product management and marketing, it does not explicitly mention support for Point of Sale (POS) capabilities, indicating a focus on eCommerce rather than physical retail transactions.

6.7

6.8

🏆

Winner: Sellfy

. Sellfy, with a score of 6.8, offers a straightforward and user-friendly platform for creating online stores, focusing on simplicity over advanced customization. It supports the sale of digital, physical, subscription-based, and print-on-demand products, alongside integrated marketing tools for promotion and sales optimization. Payment processing is secure and direct, utilizing popular gateways like Stripe and PayPal with no transaction fees. Despite some limitations in design customization and app integrations, Sellfy aims to provide a comprehensive e-commerce solution for entrepreneurs and creators.

Yola’s website builder editor, scoring 6.7, is designed for ease of use, allowing users to create professional-looking websites without needing coding knowledge. It offers a drag-and-drop interface, enabling users to easily add, customize, and position elements like text, images, and buttons on their web pages. The editor also provides access to a wide range of templates and customization options, including color schemes, fonts, and page layouts, to help users achieve their desired website look and feel. Additionally, Yola supports responsive design, ensuring websites look great on both desktop and mobile devices.

Mobile editor/app

4.5

7.5

🏆

Winner: Sellfy

. Both Yola and Sellfy offer mobile capabilities, but they cater to different needs. Yola does not have a dedicated mobile editor app, and while it is possible to make some small changes using a mobile browser, it does not offer a comprehensive mobile editing experience.

Sellfy, on the other hand, offers a mobile app that enables store owners to manage their online stores on the go. It provides functionalities such as viewing store performance metrics, managing and tracking orders, and receiving customized notifications. Users can also access summary reports of their store’s performance on a daily, weekly, or monthly basis. However, it’s not possible to change the layout or the design of the website itself.

In summary, Sellfy receives a higher rating due to its comprehensive mobile management capabilities, while Yola’s mobile capabilities are limited to minor changes via a mobile browser.

7.5

7.3

Overall Result

:

Yola wins

. Yola scores slightly higher than Sellfy in product testing options, with a score of 7.5 against Sellfy’s 7.3. Both platforms offer a 30-day money-back guarantee. However, Yola provides a free version, which Sellfy does not. On the other hand, Sellfy offers a 14-day free trial, which Yola does not. Both platforms allow testing of premium features, Yola during the 30-day refundable period and Sellfy during the free trial.

Free Plan	Yes	No
Trial Duration	No	14 days
Testing Premium Features	During the 30-day refund period	During the free trial

8.1

7.9

Yola and Sellfy both offer a range of pricing plans to suit different needs, with Yola offering both website and online store add-ons, and Sellfy offering plans based on the scale of the business.

	Offerings	Offerings
Free	Free (Website) ($0/month): Basic features with Yola subdomain, suitable for starting a simple site. With possibility to have up to 2 websites and 2 page limit. Free (Online Store Add-on) ($0/month): Launch an online store with basic features and a limited number of products. Available as an add-on to a website plan.	No offering at this amount.
$0-$10	Bronze (Website) ($9.45/month): More resources and features, including unlimited pages and bandwidth. With possibility to have up to 5 websites. Value for price: 7.5	No offering at this amount.
$10-$15	Basic (Online Store Add-on) ($15.00/month): Includes inventory tracking, order management, and the ability to sell on Facebook. Available as an add-on to a website plan. Value for price: 7.0	No offering at this amount.
$15-$20	Silver (Website) ($18.95/month): Advanced design features and site customization options. With possibility to have up to 25 websites. Value for price: 8.0	No offering at this amount.
$20-$40	Professional (Online Store Add-on) ($35.00/month): Advanced features including discount coupons, product filters, and sales on multiple platforms like Facebook and Instagram. Available as an add-on to a website plan. Value for price: 8.0	Starter ($29/month): Ideal for growing businesses with sales up to $10k/year. Offers unlimited products, digital and subscription products, domain connection, and 2,000 email credits. Annual savings available. Value for price: 7.5
$35-$40	Gold (Website) ($35.45/month): Comprehensive plan with unlimited storage and advanced SEO tools. With possibility to have up to 25 websites. Value for price: 8.5	No offering at this amount.
$70+	Unlimited (Online Store Add-on) ($99.00/month): The most extensive plan offering a vast product catalog, point of sale integrations, and more, for expanding online business. Available as an add-on to a website plan. Value for price: 9.0	Business ($79/month): Targets businesses with up to $50k in yearly sales, offering everything in the Starter plan plus 10,000 email credits, product and store design migration, product upselling, cart abandonment tools, and Sellfy branding removal. Value for price: 8.0

7.2

7.3

Winner: Yola

. Yola offers managed cloud hosting with a 99.9% uptime guarantee and data centers located in the US and EU. Sellfy, while having a higher uptime of 99.99%, does not provide an uptime guarantee and does not disclose its hosting type or the locations of its data centers. Therefore, Yola’s transparency and reliability give it a slight edge over Sellfy.

Do they offer hosting?	Yes	Yes
Data Centers:	5 in US and EU	Not disclosed
Type of hosting:	Managed Cloud Hosting	Not disclosed
Uptime:	99.9%	99.99%
Uptime Guarantee:	Yes, 99.9%	No

7.5

5.4

🏆 Winner: Yola

Both Yola and Sellfy have strategies in place for website speed optimization, but Yola takes the lead with a higher website speed optimization score and a more comprehensive approach.

Focus	CDN, Caching, Code Minification	Code Minification, Caching, Image Optimization
Performance Tools	Google Lighthouse, PageSpeed Insights	Google PageSpeed Insights
Key Strategies	CDN, Caching, Code Minifcation, Server response time improvements, Image optimization	Code Minification, Caching, Image Optimization
Load Times	Varies widely, dependent on optimization	Varies depending on optimization and website complexity
Page Speed Scores Range	Varies widely, dependent on optimization	Varies depending on optimization and website complexity
Core Web Vitals Improvement	Emphasis on LCP, FID, CLS improvements	No information provided

Yola’s approach to website speed optimization includes the use of a Content Delivery Network (CDN), caching, code minification, server response time improvements, and image optimization. These strategies, combined with a focus on improving Core Web Vitals such as Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS), give Yola an edge in website speed optimization. However, the load times and PageSpeed scores can vary widely depending on the optimization and complexity of the website.

On the other hand, Sellfy also employs strategies such as code minification, caching, and image optimization for website speed optimization. However, they do not provide any information on their Core Web Vitals improvements. Like Yola, the load times and PageSpeed scores for Sellfy also vary depending on the optimization and complexity of the website.

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6.3

6.7

🏆 Winner: Sellfy.

Sellfy scores 6.7, slightly ahead of Yola’s 6.3. Sellfy’s integrations, including Google Analytics, Facebook Live Chat, and Zapier, enhance its ecommerce functionality and automate workflows. Yola, on the other hand, offers over 70 free apps and widgets, including social media integration, e-commerce tools, and marketing enhancements. However, Sellfy’s focus on simplifying the ecommerce process for creators gives it a slight edge in this category.

Yola Applications

6.5

7.1

🏆

Overall Winner: Sellfy

. Sellfy stands out for its more advanced ecommerce-focused marketing tools, especially in SEO and email marketing. Yola is strong in social media integration and analytics, ideal for businesses looking to enhance their online presence.

SEO Tools	Basic built in SEO tools, with possibility of more advanced third party integrations	Comprehensive control over SEO settings such as meta titles, descriptions, and product page optimization
Email Marketing	Available on higher plans, as well as possibility to integrate Mailchimp Email marketing	Custom emails with links and images to your selected audience
Blogging		No
Social Media Integration	Easy addition of social media buttons and embedding social media feeds	Sell directly on social media and through custom storefronts
Analytics and Reporting	Basic analytics features and integration with Google Analytics	Insights into sales, traffic, conversion rates, and product performance
Ads and Promotions	Available on higher plans	Discount codes, upselling and cross-selling options

6.3

5.8

🏆 Winner: Yola

. In the Yola vs Sellfy comparison, Yola takes the lead with a customer support score of 6.3 compared to Sellfy’s 5.8. Yola offers 24/7 email support with priority responses for paid plan subscribers and a call-you-back service for personalized assistance. Additionally, Yola supports inquiries via social media channels, providing multiple avenues for users to seek help.

Sellfy also provides 24/7 customer support, but it lacks phone and live chat options, limiting users to email and possibly a knowledge base for self-service. While Sellfy ensures assistance is available at any time, the limited support channels may not be as convenient for users needing immediate help.

8.3

7.2

🏆

Winner: Yola

. Yola’s security measures are comprehensive, including SSL encryption, DDoS mitigation, firewalls, regular software updates, data backup, and recovery, as well as security audits and testing. These measures help protect against various threats such as data interception, denial-of-service attacks, unauthorized access, and system vulnerabilities.

On the other hand, Sellfy focuses on the security of digital products and transactions. It uses secure payment processors like Stripe and PayPal, unique download links for each purchase, limited download attempts, and additional tools like PDF stamping to deter content sharing. While these strategies significantly mitigate risks, Sellfy also recognizes the inherent challenges of completely eliminating piracy in the digital space.

0.0

0

Personalized Design
SEO Optimization
Customer Behavior Analysis
Sales Predictions
Inventory Management
Content Generation

Neither Yola nor Sellfy offer AI capabilities. Both platforms focus on providing user-friendly interfaces and tools for creating and managing websites or online stores, but they do not incorporate AI technology to enhance these processes. Therefore, users looking for advanced AI features may need to consider other website builders.

7.3

2.0

🏆 Winner: Yola

. Yola and Sellfy have different approaches to user management.

• Yola supports multi-user editing capabilities, allowing different levels of access and control based on the plan chosen. The primary account holder, often referred to as the Owner or Administrator, possesses comprehensive control over the website, including the ability to edit content, manage settings, and extend invitations to collaborators for website modification. Collaborators or Editors, invited by the account holder, can edit the website to varying degrees, which might range from content editing to page management, depending on the permissions granted by Yola’s platform. The number of users permitted to edit a website and the scope of their roles and permissions may vary, typically increasing with higher-tier subscription plans.
• Sellfy, on the other hand, does not support adding multiple users or staff to a single account.

Unfortunately, neither Yola nor Sellfy provided a detailed user roles and access levels table.

Additional Features

SSL Certificate
Custom Domain
Free Custom Domain Included
International Domains
Mobile Responsive
Page Speed
Website Builder Mobile App
Convert a Website To An App
Website Analytics
Multilingual Sites
Multiple Users

User Feedback

Yola

22 reviews

4.0 out of 5 stars

Sellfy

52 reviews

3.9 out of 5 stars

Yola seems to have received mostly positive reviews. Users appreciate its professional templates, ease of use, affordability, and customer service. They find it ideal for website creation, especially for those without specialized knowledge. However, some users express dissatisfaction with aspects such as data security, customization limitations, and lack of certain features like chat support. Overall, Yola appears to solve the problem of easy website creation and maintenance for businesses and individuals, offering a range of templates and tools at a reasonable price point.

The user feedback on Sellfy highlights its strengths in providing an efficient, compact online store setup that caters to specific needs with affordable pricing, including a 14-day trial period to familiarize users with the product. Many appreciate its user-friendly interface, internal marketing tools, and customization options, which enable sellers to tailor their storefronts to their brand, along with integrations for payment processing like PayPal and Stripe. However, criticisms include issues with mobile site speed, a desire for clearer insights, limitations on customization, and some customer service inefficiencies.

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