Yola vs Unbounce: Comprehensive comparison guide for 2024

Final verdict

Yola and Unbounce both offer unique strengths, catering to different user needs and preferences.

• 
  Yola (Overall Grade: 6.5/10)
  
  is a user-friendly website builder ideal for individuals and small businesses. It offers a drag-and-drop interface, a variety of responsive templates, and essential features like SEO tools and e-commerce capabilities. Yola is particularly suitable for users new to website creation, providing a comprehensive solution for managing an online presence without advanced technical skills. When comparing Yola vs Unbounce, Yola stands out for its affordability and ease of use.
• 
  Unbounce (Overall Grade: 6.4/10)
  
  excels in creating high-converting landing pages, popups, and sticky bars. It is favored for its strong focus on optimizing conversion rates, offering advanced features like A/B testing and AI optimization. Unbounce integrates seamlessly with numerous marketing tools and analytics platforms, making it a powerful choice for marketers looking to capture leads and launch campaigns. In the Yola vs Unbounce comparison, Unbounce is the preferred option for users focused on conversion optimization and marketing performance.

Best for ecommerce

Verdict

: Yola is better suited for traditional ecommerce needs, while Unbounce excels in creating high-converting landing pages with ecommerce integrations.

• 
  Yola
  
  : Yola provides a more traditional ecommerce experience with features like product catalog management, shipping and tax configurations, and analytics. It is ideal for small businesses looking to manage their online store directly on the platform. However, when comparing Yola vs Unbounce, Yola’s ecommerce capabilities are more comprehensive, making it a better choice for those needing a full-fledged online store.
• 
  Unbounce
  
  : Unbounce focuses on creating highly targeted landing pages for ecommerce, with features like A/B testing and Smart Traffic insights. It integrates with ecommerce solutions like Shopify and Ecwid, making it suitable for businesses that prioritize conversion optimization over traditional ecommerce functionalities. However, it may fall short for those needing extensive product management features.

Best for informational & business websites

Verdict

: Yola is the better choice for creating and managing informational and business websites, thanks to its user-friendly interface and comprehensive features. Unbounce, while powerful for landing pages, is less suited for general informational sites.

• 
  Yola
  
  : Yola excels in providing a straightforward, drag-and-drop interface that is ideal for users with limited technical skills. Its variety of responsive templates and SEO tools make it a strong contender for small businesses and individuals looking to establish a professional online presence. With a score of 7.4, Yola is well-suited for informational websites.
• 
  Unbounce
  
  : Unbounce is tailored more towards creating high-converting landing pages rather than full-fledged informational websites. While it offers robust tools for optimizing conversion rates and integrates well with marketing platforms, its focus is narrower. Scoring 5.9, Unbounce is less ideal for general informational sites compared to Yola.

Detailed comparison

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Winner: Unbounce.

Unbounce’s focus on creating high-converting landing pages and its flexibility in customization make it the preferred choice for users looking to optimize conversion rates.

Yola offers a diverse range of templates and designs, catering to various types of websites. Users can choose from a wide selection of themes, each customizable to fit their specific needs and preferences.

Yola Themes

On the other hand, Unbounce provides a gallery of over 100 high-converting templates for landing pages, popups, and sticky bars. These templates are designed with conversion in mind, incorporating knowledge and insights gained from Unbounce’s experience in optimizing landing pages.

Unbounce Themes

🏆 Winner: Unbounce

. Scoring a close 8.2, Unbounce edges out Yola, which scored 8.0, in terms of ease of use. Unbounce is acclaimed for its intuitive drag-and-drop builder, wide selection of templates, and advanced features like A/B testing and AI optimization. Yola, on the other hand, is designed with simplicity in mind and is ideal for users new to website creation and small businesses.

Learning Resources

🏆 Winner: Unbounce

. Both platforms offer comprehensive learning resources, but Unbounce goes a step further with its detailed marketing resources, including a comprehensive Help Centre, the Unprompted Podcast for marketing insights, and a Video Library for visual learning.

Yola and Unbounce offer different approaches to ecommerce. Yola provides a more traditional ecommerce experience, with features like product catalog management, shipping and tax configurations, and analytics. Unbounce, on the other hand, focuses on creating highly targeted landing pages for ecommerce, with features like A/B testing and Smart Traffic insights.

Yola ecommerce features:

• Shipping and Tax configurations
• Product Catalog Management
• Ability to checkout as guest
• Analytics and reporting
• Promotions features

Unbounce ecommerce features:

• Shopify, Ecwid, or and other ecommerce solutions integration

Ecommerce themes & templates

Yola offers a range of templates for building websites, including those suitable for ecommerce. However, the variety and design quality may not match those provided by other leading website builders. The templates are customizable, especially for users on higher-tier plans (Silver or Gold), which allow for deeper customization, including CSS editing. Unbounce, on the other hand, primarily focuses on building landing pages and does not have ecommerce specific templates.

Product page customization

Yola’s eCommerce platform offers a variety of customization options for your product pages, including the ability to manage product options and combinations. This feature is especially useful for selling items that come in different sizes, colors, or models, allowing customers to select their preferences directly from the product page. Unbounce, however, does not have the possibility to create or customize product pages, it’s primarily focused on building landing pages, with the possibility to integrate with ecommerce platforms such as Shopify or Ecwid.

Payment processing

When it comes to payment processing, Yola supports various payment gateways for online store transactions, such as PayPal, Sage Payments, and American Express, allowing users to choose based on their specific needs, including geographical availability and fee structure. Unbounce supports payment processing through an integration with Stripe, allowing users to create landing pages that can handle transactions directly, with Stripe facilitating global payments in over 135 currencies. Unbounce itself does not mention charging additional fees for transactions, implying that fees are subject to Stripe’s own pricing structure.

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Winner: Unbounce

. Unbounce, with a score of 7.5, is a powerful, user-friendly website builder specifically designed for creating custom landing pages, popups, and sticky bars. It is particularly favored for its strong focus on optimizing conversion rates, allowing users to design high-converting pages without needing any coding skills. Unbounce provides a wide range of templates and a drag-and-drop interface, making it easy to create and test different layouts and elements to see what works best for your audience. Additionally, it integrates with numerous marketing tools and analytics platforms, enabling marketers to capture leads, launch campaigns, and analyze performance data all in one place.

Yola’s editor, scoring 6.7, is designed for ease of use, allowing users to create professional-looking websites without needing coding knowledge. It offers a drag-and-drop interface, enabling users to easily add, customize, and position elements like text, images, and buttons on their web pages. The editor also provides access to a wide range of templates and customization options, including color schemes, fonts, and page layouts, to help users achieve their desired website look and feel. Additionally, Yola supports responsive design, ensuring websites look great on both desktop and mobile devices.

Mobile editor/app

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Winner: Yola

. Both Yola and Unbounce do not offer a dedicated mobile editor app. However, Yola allows for some small changes using a mobile browser, while Unbounce does not offer any mobile editing capabilities. Therefore, Yola has a higher mobile editor score than Unbounce.

Overall Result

:

Yola wins

. Yola scores 7.5, offering a free version and a 30-day refundable period for testing premium features. Unbounce, scoring 6.6, provides a 14-day free trial for testing premium features but requires users to enter their billing information.

Yola offers a range of plans, including a free option, making it a more affordable choice for individuals and small businesses. Unbounce, on the other hand, starts at a higher price point but offers advanced features for conversion optimization, making it a good choice for businesses focused on maximizing conversions.

Winner: Yola

. Yola offers managed cloud hosting with a 99.9% uptime guarantee and has 5 data centers located in the US and EU. On the other hand, Unbounce does not specify the type of hosting it provides, does not offer an uptime guarantee, and does not disclose the locations of its data centers. Therefore, Yola is the winner in this comparison.

🏆 Winner: Yola

Both Yola and Unbounce have strategies in place for website speed optimization, but Yola takes the lead with a higher website speed optimization score and a clear emphasis on Core Web Vital improvements.

Yola’s approach to website speed optimization includes the use of a Content Delivery Network (CDN), caching, code minification, server response time improvements, and image optimization. These strategies, combined with an emphasis on improving Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) – the three Core Web Vitals – give Yola an edge in website speed optimization.

On the other hand, Unbounce also employs strategies such as image optimization, caching, and a Speed Booster for website speed optimization. However, Unbounce does not provide any information on their Core Web Vitals improvements, which could be a potential area of improvement for the platform.

🏆 Winner: Unbounce.

Unbounce, with a score of 6.8, offers a wide array of free apps and integrations to enhance the functionality of landing pages. It allows for advanced analytics, enhanced marketing automation, direct e-commerce transactions, and personalized user engagements. Yola, scoring 6.3, also supports a variety of functionalities through plugins and apps, including social media integration, e-commerce tools, marketing and SEO enhancements, customer engagement features, and various utility widgets. However, Unbounce’s focus on optimizing conversion rates gives it an edge over Yola.

Yola Applications

Unbounce Applications

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Overall Winner: Unbounce

. Unbounce stands out for its strong focus on conversion optimization and its robust integrations with other marketing platforms. Yola, on the other hand, offers a more basic set of marketing features, but it does provide some advanced tools on its higher-tier plans.

🏆 Winner: Unbounce

. When comparing Yola vs Unbounce, Unbounce takes the lead in customer support with its comprehensive range of support options, including live chat, email, and phone support. Unbounce users benefit from live chat and phone support available Monday to Friday, from 6 AM to 6 PM PST, and 24/7 support through their Help Centre, Community, and Chat Bot. This ensures that users have continuous access to assistance whenever needed.

Yola, on the other hand, offers 24/7 email support with priority responses for paid plan subscribers and a call-you-back service for personalized assistance. While Yola provides adequate support for its users, it lacks the extensive live support options that Unbounce offers, making Unbounce the better choice for users seeking robust and readily available customer support.

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Winner: Unbounce

. Unbounce edges out Yola with a slightly higher security score. Unbounce’s commitment to security is evident in its robust security framework, which includes a defense-oriented architecture, network safety measures, encrypted communications, and stringent firewall policies. The platform also prioritizes compliance with key regulations and maintains high security standards by achieving PCI Level 4 Merchant status and adhering to GDPR.

Yola, on the other hand, also prioritizes the security of users’ private data and employs robust security measures including SSL encryption, DDoS mitigation, firewalls, regular software updates, data backup, and recovery. However, it falls slightly short in comparison to Unbounce’s comprehensive security measures.

🏆 Winner: Unbounce

. Unbounce, with a score of 7.5, utilizes AI to optimize landing page creation, content generation, visitor direction, and conversion rate optimization. Its AI features are user-friendly and innovative, making it a powerful tool for marketers.

Yola, unfortunately, does not have any AI capabilities. It is a user-friendly website builder designed for individuals and small businesses, but it lacks the advanced AI features that Unbounce offers.

🏆 Winner: Yola

. Both Yola and Unbounce offer multi-user editing capabilities, but they differ in the number of users allowed and the roles and permissions they can assign.

• Yola supports multi-user editing capabilities, allowing different levels of access and control based on the plan chosen. The primary account holder, often referred to as the Owner or Administrator, possesses comprehensive control over the website, including the ability to edit content, manage settings, and extend invitations to collaborators for website modification. Collaborators or Editors, invited by the account holder, can edit the website to varying degrees, which might range from content editing to page management, depending on the permissions granted by Yola’s platform. The number of users permitted to edit a website and the scope of their roles and permissions may vary, typically increasing with higher-tier subscription plans.
• Unbounce offers one staff account on its basic plan, with the option to expand up to 15 accounts on the premium plan. It also provides customizable permissions, enabling you to restrict or grant access based on roles such as viewer, author, and administrator.

Unbounce User Roles and Access Levels:

Additional Features

User Feedback

Yola seems to have received mostly positive reviews. Users appreciate its professional templates, ease of use, affordability, and customer service. They find it ideal for website creation, especially for those without specialized knowledge. However, some users express dissatisfaction with aspects such as data security, customization limitations, and lack of certain features like chat support. Overall, Yola appears to solve the problem of easy website creation and maintenance for businesses and individuals, offering a range of templates and tools at a reasonable price point.

The reviews for Unbounce reveal a mixed sentiment among users. On the positive side, many appreciate its user-friendly, drag-and-drop page builder, which facilitates the quick creation and editing of landing pages without the need for technical expertise. Users find it beneficial for A/B testing, integrating with CRMs, and swiftly turning around marketing content. However, there are notable concerns, particularly with a case of unexpected switch to an annual plan without consent and refusal to refund, indicating potential issues with customer service and billing practices. Additionally, some users mention technical limitations, such as responsiveness issues and the absence of global elements for content updates across multiple pages, which can hinder efficiency.

FAQ