Final verdict
Zenfolio and Shift4shop both offer unique strengths tailored to different user needs, making them suitable for specific types of businesses.
-
Zenfolio (Overall Grade: 6.4/10)
is a specialized platform designed for photographers and visual artists. It excels in providing elegant, customizable templates and integrated e-commerce capabilities for selling prints and digital downloads. Zenfolio’s tools for marketing, client proofing, and secure photo storage make it a comprehensive solution for managing a photography business online. However, its focus on photography limits its versatility for other types of businesses. -
Shift4shop (Overall Grade: 6.4/10)
offers a versatile eCommerce platform suitable for a variety of business models, including dropshipping and print-on-demand. It provides a wide range of professional, customizable templates and extensive tools for website creation, payment processing, marketing, and business management. Shift4shop’s comprehensive pricing model, including a free plan with essential features, makes it an attractive option for businesses looking to scale their online operations.
|
|
|
|---|---|---|
|
Design functionalities & templates |
6.8 |
7.5 |
|
Ease of use |
6.3 |
7.0 |
|
Ecommerce |
6.3 |
7.6 |
|
Website Editors |
7.6 |
7.2 |
|
Product testing options |
8.4 |
5.0 |
|
Price |
8.2 |
6.7 |
|
Hosting quality |
5.7 |
7.8 |
|
Website speed optimization |
5.2 |
6.3 |
|
Plugins and integrations |
6.5 |
7.3 |
|
Marketing features |
6.1 |
8.0 |
|
Customer support |
6.7 |
7.9 |
|
Security |
8.0 |
8.9 |
|
AI capabilities |
2.4 |
0 |
|
User Management |
2.8 |
7.9 |
Best for ecommerce
6.3
7.6
Verdict
: Zenfolio is tailored for photographers and visual artists, while Shift4shop offers a more versatile ecommerce solution suitable for various business models.
-
Zenfolio
: Zenfolio is designed specifically for photographers and visual artists, providing tools to sell prints, digital downloads, and other products. It includes features like multiple currency support, discount coupons, and order management. However, when comparing Zenfolio vs Shift4shop, Zenfolio’s ecommerce capabilities are more niche and may not cater to broader business needs. -
Shift4shop
: Shift4shop is a general ecommerce platform that supports a wide array of business models, including dropshipping and print-on-demand. It offers robust ecommerce features such as payment gateway integrations, inventory management, and abandoned cart recovery. Shift4shop is more versatile and better suited for businesses looking for comprehensive ecommerce solutions.
Best for informational & business websites
6.9
7.2
Verdict
: Shift4shop is the better choice for creating versatile informational and business websites, while Zenfolio is more specialized for photographers and visual artists.
-
Zenfolio
: Zenfolio is tailored specifically for photographers and visual artists, offering elegant and mobile-friendly templates. It provides tools for showcasing and selling work online, but its focus on photography may limit its versatility for other types of informational websites. Zenfolio scores 6.9 in this category, making it a solid choice for those in the photography niche. -
Shift4shop
: Shift4shop offers a broader range of customizable templates and extensive features suitable for various business models. Its comprehensive tools for website creation, payment processing, and marketing make it a versatile platform for informational and business websites. With a score of 7.2, Shift4shop stands out for its flexibility and robust feature set, making it a preferred choice for a wider audience.
Detailed comparison
Design functionalities & templates
Design FunctionalitiesRepresents how well each platform allows for creative design and customization of websites.Score Components:
- Template Variety (30%): Range and quality of design templates.
- Customization (30%): Flexibility and options for design alterations.
- User Interface (20%): Ease and intuitiveness of the design process.
- Responsiveness (10%): Adaptability to different devices and screen sizes.
- Innovation (10%): Unique design features and tools.
6.8
7.5
🏆
Winner: Shift4shop.
If you’re looking for a platform with a broader range of templates and more extensive customization options, Shift4shop is the preferred choice.
Zenfolio offers a variety of customizable templates and features specifically tailored for photographers, with a focus on showcasing and selling their work. While it provides several customization options, including blocks for different layouts and styles, it may not offer as much versatility outside of photography-specific needs.
Shift4shop provides a selection of over 100 free eCommerce templates, catering to a wide array of design preferences and brand identities. These templates are professionally designed with an emphasis on optimizing sales, employing the latest in technology and design trends. This variety ensures that businesses can find a design that closely aligns with their brand and aesthetic requirements.
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Ease of use
Ease of useReflects the platform’s overall user-friendliness.Score
Components:
- Learning curve (40%): Quickness and ease of getting started.
- Interface design (30%): Simplicity and intuitiveness of layout.
- User guidance (20%): Quality of tutorials and support.
- Flexibility (10%): Adaptability to various user skills.
6.3
7.0
🏆 Winner: Shift4shop
. With a score of 7.0, Shift4shop edges out Zenfolio, which scores 6.3, in terms of ease of use. Shift4shop offers a comprehensive ecommerce platform with a wide array of features and customization options, making it a versatile choice for businesses. However, it may present a steeper learning curve for beginners. Zenfolio, while tailored specifically for photographers, can be initially complex and lacks the design flexibility some users might need.
Learning Resources
🏆 Winner: Shift4shop
. Shift4shop provides a wide range of learning resources, including articles, videos, and 24/7 customer support, making it easier for users to navigate its platform. Zenfolio, on the other hand, offers limited tutorials and articles, with users expressing a need for more comprehensive resources.
For ecommerce
EcommerceMeasures the platform’s effectiveness in supporting online business activities.Score Components:
- Ecommerce themes and templates (20%): Variety and design of templates.
- Product management (25%): Ease of managing and organizing products.
- Payment options (25%): Variety and convenience of payment methods.
- Ecommerce features (20%): Features for managing an ecommerce store.
- Integration (10%): Compatibility with external e-commerce tools and services.
6.3
7.6
Zenfolio and Shift4shop both offer robust ecommerce solutions, but they cater to different types of users. Zenfolio is tailored specifically for photographers and visual artists, providing tools to sell prints, digital downloads, and other products. Shift4shop, on the other hand, is a more general ecommerce platform suitable for a variety of business models, including dropshipping and print-on-demand.
|
|
|
|
|---|---|---|
|
Ecommerce themes and templates |
7.0 |
6.5 |
|
Product page customization |
7.2 |
7.8 |
|
Payment processing and commissions |
6.5 |
8.4 |
|
POS capabilities |
3.0 |
7.0 |
|
Payment gateways |
6.8 |
9.0 |
|
Product numbers |
5.0 |
7.5 |
|
Additional ecommerce features |
6.5 |
7.2 |
Zenfolio ecommerce features:
- Multipe Currency Support
- Discount Coupons
- Order management
- Gift Certificates
- Tax management
Shift4shop ecommerce features:
- Payment Gateway integrations
- Inventory management
- Abandoned cart recovery
- Order management
Ecommerce themes & templates
Zenfolio provides customizable website templates with integrated ecommerce features for photographers, designed to showcase and sell their work across various genres. These templates include essential online selling tools such as secure payment options, product management, and marketing integrations. Shift4shop offers templates designed specifically for online stores, ensuring a professional look and feel for ecommerce websites.
Product page customization
Zenfolio allows users to detail their product pages with descriptions, images, and options such as size or color. This helps in organizing the site and improving navigation. The platform also supports customization in pricing and shipping settings. Shift4shop offers advanced product options with inventory tracking, customizable product layouts, and the ability to showcase products through images, zoom, and video. The Product Designer app further enhances customization for personalized products.
Payment processing
Zenfolio supports Stripe and PayPal for payment processing, with a commerce fee of 7% per order and additional payment processing fees. It is primarily tailored towards online transactions. Shift4shop supports over 200 payment gateways, including major providers like PayPal, Visa, and Stripe, without charging additional transaction fees from the platform itself. It also facilitates POS capabilities through third-party integrations, enabling both online and physical store sales.
In summary, while Zenfolio is ideal for photographers looking to sell their work online, Shift4shop offers a more versatile ecommerce solution suitable for a wide range of business models.
Website Editors
Website EditorsEvaluates the platforms’ website building and editing capabilities.Score Components:
- Customization tools (40%): Range and power of editing features.
- Editor usability (30%): User experience within the editor.
- Design flexibility (20%): Freedom in layout and design changes.
- Update and maintenance ease (10%): Simplicity of updating and maintaining the site.
7.6
7.2
🏆
Winner: Zenfolio
. Zenfolio, with a score of 7.6, offers an intuitive, no-coding-required website builder tailored for photographers, featuring drag-and-drop customization, a wide array of templates, and a powerful Custom Layout block for personalized designs. Its integrated eCommerce capabilities enable selling both digital and physical photography products, supported by comprehensive security features for protecting photographers’ work. Additionally, Zenfolio provides tools for SEO, marketing, photo and video hosting, client booking, and management, backed by award-winning customer support.
Shift4shop’s editor, scoring 7.2, offers a comprehensive website builder with a focus on e-commerce, enabling the creation of various types of websites with an array of templates and customization options including a drag-and-drop editor. It integrates advanced features for product management, payment processing, and SEO optimization, alongside marketing tools for social media and email campaigns. Security measures and customer support options are in place, although reviews on support quality vary. Pricing is structured around transaction fees for a basic plan with additional tiers for businesses exceeding certain sales volumes.
Mobile editor/app
8.5
0
🏆
Winner: Zenfolio
. Zenfolio offers a mobile editor app that allows users to manage their websites and galleries directly from their mobile devices. This app includes features for receiving notifications, managing galleries, handling sales-related tasks, and showcasing photos through a client presentation mode. Users can also upload and edit photos, access tools for reports, CRM, bookings, and blog management, although some features may still require desktop use for full functionality.
Shift4shop, on the other hand, does not have a dedicated mobile editor app, which limits its usability for on-the-go website management.
In summary, Zenfolio stands out with its comprehensive mobile editor app, making it a more versatile and convenient option for users who need to manage their websites from mobile devices.
Product testing options
Product Testing OptionsAssesses the options for trying out platform features before commitment.Score Components:
- Trial quality (40%): Extent and usefulness of the trial or free version.
- Feature accessibility (30%): How many features are available to test.
- Trial duration (20%): Length of the trial period.
- Ease of transition (10%): Smoothness of moving from trial to paid plans.
8.4
5.0
Overall Result
:
Zenfolio wins
. Zenfolio scores 8.4, significantly higher than Shift4shop’s 5.0, due to its comprehensive trial and money-back guarantee. Zenfolio offers a 14-day free trial and a 30-day money-back guarantee, allowing users to test premium features thoroughly. Shift4shop, while providing a free plan for US customers, does not offer a trial version or a money-back guarantee, limiting its testing flexibility.
|
|
|
|
|---|---|---|
|
Free Plan |
No | Yes, only for US customers |
|
Trial Duration |
14 days | No |
|
Testing Premium Features |
During the free trial | All the features within its free plan |
|
Money Back Guarantee |
30-day money back guarantee | No |
Price
PriceLooks at the cost-effectiveness and value for money of each platform.Score Components:
- Plan value (40%): What each pricing tier offers.
- Transparency and clarity (30%): Clearness of pricing structures.
- Flexibility of plans (20%): Range of options to suit different budgets.
- Hidden costs (10%): Additional expenses not included in the plan.
8.2
6.7
Zenfolio offers a range of plans with significant annual discounts, while Shift4shop provides a free plan with essential features and a paid plan for more flexibility.
|
|
|
|
|---|---|---|
|
Free |
No offering at this amount. |
Free Plan ($0/month): Requires minimum $500/month processed payments with their Shift4shop payment with 2.90% + 30 Cents transaction fees. Unlimited Products, SEO & Marketing Tools, Unlimited Staff Users, Integrated Blog, Unlimited Bandwidth, 24/7 Customer Support, No Revenue Caps, API Access, Secure Online Payments. This plan allows to manage only 1 website and there is no limitation of number of pages offered. |
|
$0-$10 |
Portfolio ($9.00/month): Basic entry-level with 15 GB photo storage, HD video, single-page website. Value for Price: 6.0 |
No offering at this amount. |
|
$20-$30 |
PortfolioPlus ($23.00/month): Balanced features with 150 GB photo storage, HD video, single-page website. Value for Price: 7.5 |
Paid Plan ($29/month): All features of the free plan with support for other payment processors such as PayPal. This plan allows to manage only 1 website and there is no limitation of number of pages offered. Value for Price: 8.5 |
|
$40+ |
ProSuite ($40.00/month): Extensive features for photo and video, multi-page websites, blog, templates, and more. Value for Price: 9.0 |
No offering at this amount. |
location. As a result in rare cases the prices displayed here can differ from the ones you see on their
websites.
Hosting quality
Hosting
qualityExamines the reliability and performance of the hosting solutions.Score Components:
- Uptime (40%): Consistency and reliability of website availability.
- Speed (30%): Loading times and performance.
- Bandwidth and storage (20%): Sufficiency of resources provided.
- Data centers (10%): Quality and distribution of hosting infrastructure.
5.7
7.8
🏆
Winner: Shift4shop
Shift4shop outperforms Zenfolio with its managed cloud hosting, 99.9% uptime guarantee, and unlimited bandwidth and storage. Zenfolio, while offering cloud hosting with up to unlimited storage, lacks transparency in uptime and data center locations, resulting in a lower rating.
|
|
|
|
|---|---|---|
|
Do they offer hosting? |
Yes, with from 15GB to unlimited storage, with possibility to backup website’s content manually. |
Yes, with unlimited bandwidth and storage, daily backups. |
|
Data Centers: |
Zenfolio does not disclose the locations of its data centers |
Shift4shop does not disclose the locations of its data centers |
|
Type of hosting: |
Cloud Hosting |
Managed Cloud Hosting |
|
Uptime: |
Not disclosed |
99.9% |
|
Uptime Guarantee: |
No |
99.9% |
Website Speed Optimization
Website Speed OptimizationEvaluates optimization of website loading timesScore Components:
- PageSpeed Score (30%): Google’s score indicating performance optimization.
- Loading Time (30%): The average time until a website is fully interactive.
- Mobile Optimization (15%): Optimization effectiveness for mobile devices.
- Resource Optimization (15%): Optimizing images, scripts, and other heavy resources.
- CDN Usage (10%): Use of CDN to enhance speed across geolocations.
5.2
6.3
🏆 Winner: Shift4shop
Both Zenfolio and Shift4shop have their own approaches to website speed optimization, but Shift4shop’s more comprehensive strategies give it an edge.
|
|
|
|
|---|---|---|
|
Focus |
Mobile responsive design |
CDN, Code Minification, Image optimization, Caching |
|
Performance Tools |
Not specified |
Not specified |
|
Key Strategies |
Mobile responsive design |
CDN, Code Minification, Image optimization, Caching |
|
Load Times |
Varies depending on optimization and website complexity |
Varies depending on optimization |
|
Page Speed Scores Range |
Varies depending on optimization and website complexity |
Varies depending on optimization |
|
Core Web Vitals Improvement |
Not provided |
Not provided |
Zenfolio is a website builder tailored for professional photographers and visual artists, offering customizable, elegant, and mobile-friendly templates. While Zenfolio focuses on mobile responsive design for speed optimization, it does not provide detailed information on specific performance tools or Core Web Vitals improvements. Load times and PageSpeed scores for Zenfolio can vary widely depending on the level of optimization and the complexity of the website.
Shift4shop, on the other hand, is an eCommerce platform that supports various business models and offers a range of tools for website creation, payment processing, marketing, and business management. Shift4shop employs a more comprehensive set of strategies for speed optimization, including the use of CDN, code minification, image optimization, and caching. Like Zenfolio, Shift4shop’s load times and PageSpeed scores can vary depending on the level of optimization. However, the platform’s broader approach to speed optimization gives it an advantage in maintaining faster and more consistent website performance.
In conclusion, while both platforms offer tools for website speed optimization, Shift4shop’s more extensive strategies make it the better choice for users prioritizing website performance.
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Plugins and integrations
Plugins and integrationsMeasures the range and effectiveness of additional plugins and integrations.Score Components:
- Variety of options (40%): Range of available add-ons.
- Integration smoothness (30%): Ease of integrating plugins into the site.
- Quality of plugins (20%): Functionality and reliability of the options.
- Custom integration capabilities (10%): Support for custom or third-party integrations.
6.5
7.3
🏆 Winner: Shift4shop.
Shift4shop scores 7.3, offering a diverse range of plugins and extensions that cater to various e-commerce needs, from advanced analytics to enhanced SEO tools. Its comprehensive app store and integration capabilities make it a versatile choice for businesses looking to expand their online functionalities. Zenfolio, with a score of 6.5, provides a focused set of plugins specifically designed for photographers, enhancing photo management and e-commerce capabilities, but it lacks the broader versatility of Shift4shop.
It is however worth mentioning that Zenfolio’s plugins are highly specialized for photographers, making it an excellent choice for users in that niche.
Marketing Features
Design FunctionalitiesRepresents how well each platform allows for creative design and customization of websites.Score Components:
- Template Variety (30%): Range and quality of design templates.
- Customization (30%): Flexibility and options for design alterations.
- User Interface (20%): Ease and intuitiveness of the design process.
- Responsiveness (10%): Adaptability to different devices and screen sizes.
- Innovation (10%): Unique design features and tools.
6.1
8.0
🏆
Overall Winner: Shift4shop
. Shift4shop excels with its comprehensive marketing tools, making it ideal for businesses seeking robust marketing capabilities. Zenfolio, while tailored for photographers, offers essential but more limited marketing features.
|
|
|
|
|---|---|---|
|
SEO Tools |
Yes, but limited |
✓ |
|
Email Marketing |
✓ |
✓ |
|
Blogging |
✓ |
✓ |
|
Social Media Integration |
Yes, enables sharing via major platforms |
✓ |
|
Analytics and Reporting |
Basic built-in analytics tools |
✓ |
|
Ads and Promotions |
Custom discount coupons, automated marketing |
✓ |
Customer Support
Customer supportEvaluates the quality and availability of support options.Score Components:
- Response time (40%): Speed of support responses.
- Support quality (30%): Effectiveness and helpfulness of the support.
- Availability (20%): Range of support channels (phone, chat, email).
- Resource richness (10%): Quality of self-help and educational materials.
6.7
7.9
🏆 Winner: Shift4shop
. In the comparison of Zenfolio vs Shift4shop, Shift4shop takes the lead with its round-the-clock customer support. Shift4shop offers 24/7/365 support through chat, phone, and email, ensuring that users can get assistance at any time. The dedicated eCommerce support team based in the U.S. is particularly praised for its responsiveness and expertise.
Zenfolio, on the other hand, provides customer support through email 365 days a year, LiveChat from Monday to Thursday, and phone support for Advanced plan subscribers during specific hours. While Zenfolio’s support is comprehensive and includes a rich Support Center with articles and video tutorials, it does not match the 24/7 availability offered by Shift4shop. This makes Shift4shop a more reliable option for users who may need immediate assistance at any time.
Security
SecurityLooks at the platforms’ security measures and data protection.Score Components:
- Data protection (40%): Safeguards for user and customer data.
- SSL and encryption (30%): Implementation of secure connections.
- Compliance (20%): Adherence to industry security standards.
- Regular updates (10%): Frequency of security updates and patches.
8.0
8.9
🏆
Winner: Shift4shop
. Shift4shop excels in security with a comprehensive suite of features including PCI compliance, DDoS protection, and advanced fraud protection. These measures are crucial for maintaining a secure eCommerce environment, ensuring that both business owners and customers are protected from cyber threats. Shift4shop’s commitment to security is reflected in its higher security score of 8.9.
Zenfolio also offers robust security features tailored to the needs of photographers and visual artists. With SSL encryption, password-protected galleries, and cloud backup, Zenfolio ensures that users’ work and data are well-protected. However, its security score of 8.0 indicates that while it is secure, it may not offer the same level of comprehensive protection as Shift4shop.
AI Capabilities
AI capabilitiesMeasures the effectiveness of AI-driven features and tools.Score Components:
- Automation efficiency (40%): Impact of AI on streamlining processes.
- Personalization (30%): AI-driven customization for users or customers.
- AI-Assisted design (20%): Role of AI in website design and functionality.
- Data analysis (10%): Use of AI in interpreting user data and analytics.
2.4
0
|
|
|
|
|---|---|---|
|
AI Builder |
Zenfolio does not have an AI website builder |
Shift4shop does not have an AI builder |
|
AI Ecommerce Features |
PhotoRefine.ai for sorting, grouping, and selecting photos |
Shift4shop does not have AI ecommerce features |
|
AI Content Generation |
Zenfolio does not have AI content generation features |
Shift4shop does not have AI content generation features |
|
Additional AI Features |
Zenfolio does not have any other AI features |
Shift4shop does not have any AI features |
🏆 Winner: Zenfolio
. Zenfolio, with a score of 2.4, offers some AI-driven eCommerce features, specifically PhotoRefine.ai, which helps photographers manage their photo collections more efficiently. This tool can streamline the process of sorting and selecting photos, making it easier for photographers to prepare and sell their work online.
Shift4shop, with a score of 0, does not offer any AI capabilities. This makes Zenfolio the better option for users looking for some level of AI assistance in managing their online presence.
User Management
User ManagementAssesses the platforms’ capabilities in managing user roles, permissions, and accessibility.Score Components:
- Role Customization (40%): Flexibility in creating and defining user roles and
permissions. - Ease of Management (30%): User interface and tools for managing users.
- Access Control (20%): Effectiveness of access control measures for different user
levels. - Scalability (10%): Ability to manage a growing number of users efficiently.
2.8
7.9
🏆 Winner: Shift4shop
. Managing your online team with Zenfolio and Shift4shop involves different approaches to website editing access.
- Zenfolio allows only one user to edit and manage a website, which can be limiting for businesses that require collaborative efforts.
- Shift4shop allows for multiple users to manage and edit a website, with the number of staff user slots varying by plan. Additional users can be added as needed through the purchase of extra Staff User seats at $10 per user per month. This system is designed to accommodate business growth by enabling the distribution of website management tasks among staff members with customizable roles and permissions.
Shift4shop User Roles and Access Levels:
| Role | Description | Access Highlights |
|---|---|---|
| Admin | Full control over the platform, responsible for setting up and managing all aspects of the online store. | Complete access to all areas including configuration, order management, product listings, user management, and analytics. |
| Manager | Oversees day-to-day operations, including order processing, inventory management, and customer service. | Access to order management, inventory, reports, and limited settings for day-to-day operations. Does not have access to high-level configurations. |
| Sales Rep | Focuses on customer interaction, order entry, and sales tracking. | Access to customer information, order creation, and sales reporting tools. Cannot alter product listings or configurations. |
| Content Creator | Generates product descriptions, blog posts, and marketing material. | Access to content management systems, blog, and marketing tools. No access to order management or configurations. |
| Customer Service Rep | Handles customer inquiries, returns, and complaints. | Access to customer information, order status, and communication tools. Limited access to order modifications. |
Additional Features
|
|
|
|
|---|---|---|
|
SSL Certificate |
✓ |
✓ |
|
Custom Domain |
✓ |
✓ |
|
Free Custom Domain Included |
✓ |
X |
|
International Domains |
✓ |
✓ |
|
Mobile Responsive |
✓ |
✓ |
|
Page Speed |
✓ |
✓ |
|
Website Builder Mobile App |
✓ |
X |
|
Convert a Website To An App |
X |
X |
|
Website Analytics |
✓ |
✓ |
|
Multilingual Sites |
✓ |
✓ |
|
Multiple Users |
X |
✓ |
User Feedback
Users appreciate Zenfolio for its elegant and affordable site/portfolio designs, highlighting the platform’s suitability for photographers looking to showcase and sell their work online. The Starter plan is praised for its value, though some users express a desire to upgrade to the Pro plan for its enhanced client interaction features and customizable marketing tools. Criticisms include dissatisfaction with the platform’s handling of photo albums and a desire for more privacy and faster loading times. Overall, Zenfolio is valued for its ability to organize and share professional photographs and files, despite some navigational and performance issues.
Shift4Shop reviews present a mixed but generally positive perspective from users. They appreciate the platform’s feature-rich storefront capabilities, ease of use, and versatility in integrating various services, which facilitates online sales and efficient eCommerce management. However, critiques focus on the less intuitive user experience, occasional technical issues such as slow site loading, and the perceived degradation of customer service quality since the Shift4Shop takeover. Additionally, some users find the setup process and system architecture to be overly complex and dated. Despite these criticisms, Shift4Shop is recognized for its cost-effectiveness, support for different customer types, and the ability to solve a variety of eCommerce-related problems, benefiting users by enhancing their online sales capabilities and operational efficiency.
The making of this blog
We followed a clear, step-by-step process to write and research this article.
FAQ
Which platform is better for photographers, Zenfolio or Shift4shop?
Can I use both Zenfolio and Shift4shop for selling products online?
How do Zenfolio and Shift4shop differ in terms of customization and design flexibility?
What are the major differences in pricing between Zenfolio and Shift4shop?
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