BigCommerce vs Unbounce: Comprehensive comparison guide for 2024

Final verdict


BigCommerce and Unbounce cater to different needs, making them suitable for distinct user bases.


  • BigCommerce (Overall Grade: 7.9/10)

    is a comprehensive ecommerce platform ideal for businesses looking to scale their online presence. It offers robust built-in features, extensive payment gateway integrations, and multi-channel selling capabilities. When comparing BigCommerce vs Unbounce, BigCommerce stands out for its advanced ecommerce functionalities, making it a top choice for merchants aiming to grow their online stores.

  • Unbounce (Overall Grade: 6.4/10)

    excels in creating high-converting landing pages, popups, and sticky bars. It is particularly favored for its focus on optimizing conversion rates and user-friendly drag-and-drop interface. In the BigCommerce vs Unbounce comparison, Unbounce is best suited for marketers and businesses looking to enhance their lead generation and conversion optimization efforts.

Best for ecommerce

9.0
4.8


Verdict

: BigCommerce is the clear winner for comprehensive ecommerce needs, while Unbounce excels in creating high-converting landing pages but falls short in full ecommerce functionality.


  • BigCommerce

    : BigCommerce is a robust ecommerce platform designed for businesses aiming to scale. It offers extensive built-in features, including advanced SEO tools, various payment gateway integrations, and multi-channel selling capabilities. Its user-friendly interface and extensive support resources make it a popular choice for merchants. However, its complexity might be a hurdle for beginners. Best For Ecommerce score: 9.0.

  • Unbounce

    : Unbounce is tailored for creating high-converting landing pages, popups, and sticky bars. It excels in conversion optimization with tools like A/B testing and Smart Traffic insights. However, it lacks comprehensive ecommerce features and is more suited for marketers focusing on lead generation and campaign performance. Best For Ecommerce score: 4.8.

Best for informational & business websites

7.5
5.9


Verdict

: BigCommerce is better suited for informational and business websites compared to Unbounce, offering a more comprehensive set of features and higher overall scores.


  • BigCommerce

    : BigCommerce, with a score of 7.5, is a robust platform for creating and managing professional-looking websites. It offers a wide range of customizable templates and built-in features, making it suitable for businesses looking to scale their online presence. Its extensive support resources and user-friendly interface further enhance its appeal for informational and business websites.

  • Unbounce

    : Unbounce, scoring 5.9, is designed primarily for creating high-converting landing pages, popups, and sticky bars. While it excels in optimizing conversion rates and offers a user-friendly drag-and-drop interface, it may not be as comprehensive as BigCommerce for building full-fledged informational and business websites. However, it remains a strong choice for marketers focused on lead generation and campaign performance.

Detailed comparison

Design functionalities & templates

Design FunctionalitiesRepresents how well each platform allows for creative design and customization of websites.Score Components:

  • Template Variety (30%): Range and quality of design templates.
  • Customization (30%): Flexibility and options for design alterations.
  • User Interface (20%): Ease and intuitiveness of the design process.
  • Responsiveness (10%): Adaptability to different devices and screen sizes.
  • Innovation (10%): Unique design features and tools.
7.8
7.8

🏆

Winner: Tie.

Both BigCommerce and Unbounce offer robust design functionalities and templates, catering to different user needs.

BigCommerce offers a variety of design templates for creating ecommerce websites, with a total of 240 themes available. Most of these themes come with up to four styling options, providing users with flexibility in design choices to match their brand’s aesthetic.


BigCommerce Themes

BigCommerce templates

On the other hand, Unbounce provides a gallery of over 100 high-converting templates for landing pages, popups, and sticky bars. These templates are designed with conversion in mind, incorporating knowledge and insights gained from Unbounce’s experience in optimizing landing pages.


Unbounce Themes

Unbounce templates
Unbounce website template

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Ease of use

Ease of useReflects the platform’s overall user-friendliness.Score
Components:

  • Learning curve (40%): Quickness and ease of getting started.
  • Interface design (30%): Simplicity and intuitiveness of layout.
  • User guidance (20%): Quality of tutorials and support.
  • Flexibility (10%): Adaptability to various user skills.
7.3
8.2


🏆 Winner: Unbounce

. With a score of 8.2, Unbounce is recognized for its intuitive drag-and-drop builder and a wide selection of templates, making it easy for users to design and customize landing pages. BigCommerce, scoring 7.3, offers a comprehensive set of built-in features and a user-friendly interface, but its wide array of features and pricing may be overwhelming for beginners or small businesses on a tight budget.


Learning Resources


🏆 Winner: BigCommerce

. Both platforms offer a wide range of learning resources, but BigCommerce stands out with its extensive resources including articles, guides, webinars, podcasts, and reports, along with specific training through BigCommerce University. These materials cover a breadth of topics from technical platform guidance to broader industry insights and trends.

For ecommerce

EcommerceMeasures the platform’s effectiveness in supporting online business activities.Score Components:

  • Ecommerce themes and templates (20%): Variety and design of templates.
  • Product management (25%): Ease of managing and organizing products.
  • Payment options (25%): Variety and convenience of payment methods.
  • Ecommerce features (20%): Features for managing an ecommerce store.
  • Integration (10%): Compatibility with external e-commerce tools and services.
9.0
4.8

BigCommerce is a comprehensive ecommerce platform that offers a wide array of features, including extensive POS integrations, a variety of shipping options, and a selection of over 100 mobile-responsive themes for design customization. It provides robust built-in features reducing the need for external apps, although its app store is more limited compared to competitors. However, its complexity and learning curve might not make it the ideal choice for beginners or those not tech-savvy.

On the other hand, Unbounce stands out for its ability to create, test, and customize highly targeted ecommerce landing pages, aiming to double conversion rates compared to traditional online stores. It features a wide array of tools for conversion optimization, including A/B testing and Smart Traffic insights, alongside the unique Smart Copy features for enhanced copywriting. However, potential downsides include its relatively high cost, especially for entry-level plans lacking key features like A/B testing, and reported challenges with customer support and limited template selections.

BigCommerce Logo
Unbounce Logo

Ecommerce themes and templates

8.0

2.0

Product page customization

8.3

3.0

Payment processing and commissions

9.2

6.5

POS capabilities

8.5

0.0

Payment gateways

9.0

7.0

Product numbers

9.5

0.0

Additional ecommerce features

8.4

4.5

BigCommerce ecommerce features:

  • Unlimited Products
  • Streamlined Single-Page Checkout
  • Order Management
  • Abandoned Cart Recovery
  • Marketing and Sales Tools

BigCommerce add a product

Unbounce ecommerce features:

  • Shopify, Ecwid, or and other ecommerce solutions integration

Ecommerce themes & templates

BigCommerce provides a wide variety of eCommerce templates designed to enhance online shopping experiences and cater to different industries. These templates feature advanced functionalities like quick view, product suggestions, and complex search filters but may require performance optimization for maintaining speed. The selection ranges from free to premium options, ensuring businesses can find a suitable design that aligns with their brand and product offerings.

Unbounce primarily focuses on building landing pages, and does not have ecommerce specific templates.

Product page customization

In BigCommerce, you can extensively customize product pages to enhance customer experience and improve sales. This includes the ability to create detailed product variants, customize options like custom fields, and upload multiple images or videos for each product.

Unbounce does have the possibility to create or customize product pages, it’s primarily focused on building landing pages, with the possibility to integrate with ecommerce platforms such as Shopify or Ecwid.

Payment processing

BigCommerce supports over 65 pre-integrated online payment solutions, serving customers across 230 countries with more than 140 currencies, without charging additional transaction fees for using third-party payment gateways. This approach provides merchants with the flexibility to choose the best payment solution for their business needs, including the option for custom integration to cater to specific regional payment preferences. Furthermore, BigCommerce’s integration with various POS systems allows for seamless online and in-store sales management, offering a comprehensive solution for businesses looking to maximize their sales channels.

Unbounce supports payment processing through an integration with Stripe, allowing users to create landing pages that can handle transactions directly, with Stripe facilitating global payments in over 135 currencies. Unbounce itself does not mention charging additional fees for transactions, implying that fees are subject to Stripe’s own pricing structure. The platform is focused on optimizing online conversions and does not offer Point of Sale (POS) capabilities, as its core features are designed for enhancing digital experiences such as landing pages and pop-ups.

Website Editors

Website EditorsEvaluates the platforms’ website building and editing capabilities.Score Components:

  • Customization tools (40%): Range and power of editing features.
  • Editor usability (30%): User experience within the editor.
  • Design flexibility (20%): Freedom in layout and design changes.
  • Update and maintenance ease (10%): Simplicity of updating and maintaining the site.
7.9
7.5

🏆

Winner: BigCommerce

. BigCommerce, with a score of 7.9, offers an extensive set of tools designed for creating professional and engaging online stores without requiring coding knowledge. It provides a user-friendly drag-and-drop interface, robust eCommerce capabilities including product management and secure payment processing, and customizable templates to match brand aesthetics. The platform also features powerful SEO and marketing tools, app integrations for extended functionality, and comprehensive analytics to track website performance.

Unbounce’s editor, scoring 7.5, is equipped with a user-friendly drag-and-drop interface, enabling users to design and customize landing pages without the need for coding skills. It offers a variety of templates, widgets, and elements such as forms and buttons, alongside options for integrating custom HTML, CSS, and JavaScript for advanced customization. The platform supports responsive design, ensuring landing pages perform well across all devices, and includes features for A/B testing and dynamic text replacement to optimize conversion rates.

Unbounce website editor

Mobile editor/app

7.5
0

🏆

Winner: BigCommerce

. Both BigCommerce and Unbounce have limitations when it comes to mobile editing. BigCommerce does have a mobile app, but it doesn’t allow users to edit the website itself. Instead, it provides access to the dashboard, analytics, orders, and the ability to add or edit products.

On the other hand, Unbounce does not have a dedicated mobile editor app at all. Therefore, while neither platform offers comprehensive mobile editing capabilities, BigCommerce comes out ahead due to its mobile app that at least provides some level of access and control over your online store.

Product testing options

Product Testing OptionsAssesses the options for trying out platform features before commitment.Score Components:

  • Trial quality (40%): Extent and usefulness of the trial or free version.
  • Feature accessibility (30%): How many features are available to test.
  • Trial duration (20%): Length of the trial period.
  • Ease of transition (10%): Smoothness of moving from trial to paid plans.
7.3
6.6


Overall Result

:

BigCommerce wins

. BigCommerce scores 7.3, slightly higher than Unbounce’s 6.6 in product testing options. Both platforms offer a 14-day free trial, but BigCommerce allows users to test premium features during the trial period without requiring billing information, unlike Unbounce.

BigCommerce Logo
Unbounce Logo

Free Plan
No No

Trial Duration
14 days 14 days

Testing Premium Features

Yes, during free trial
Yes, during free trial (billing info required)

Price

PriceLooks at the cost-effectiveness and value for money of each platform.Score Components:

  • Plan value (40%): What each pricing tier offers.
  • Transparency and clarity (30%): Clearness of pricing structures.
  • Flexibility of plans (20%): Range of options to suit different budgets.
  • Hidden costs (10%): Additional expenses not included in the plan.
7.4
7.0


BigCommerce and Unbounce have different pricing structures, with BigCommerce focusing more on e-commerce businesses and Unbounce on marketing and conversion optimization.

BigCommerce Logo


Offerings

Unbounce Logo


Offerings


$30-$40

Standard ($39.00/month):

Unlimited products, file storage, and bandwidth, suitable for small businesses. Limited to $50k in online sales per year and up to 4 inventory locations.

Value for price:


7.0

No offering at this amount.

$90-$110

Plus ($105.00/month):

Includes Standard features, plus customer segmentation and abandoned cart saver. Limited to $180k in online sales per year and up to 5 inventory locations.

Value for price:


7.5


Build ($99.00/month):

Provides tools for building and launching high-converting landing pages, unlimited pages, popups, sticky bars, a form builder, free hosting, AI copywriting, custom scripts, 1,000+ integrations, support for 1 root domain with unlimited subdomains, catering up to 20,000 monthly unique visitors.

Value for price:


6.5


$140-$200
No offering at this amount.

Experiment ($149.00/month):

Includes everything in the Build plan plus unlimited A/B tests, advanced reporting, dynamic text replacement, support for 2 root domains, and up to 30,000 monthly unique visitors.

Value for price:


7.5


$240-$400

Pro ($399.00/month):

All Plus features, plus Google customer reviews and advanced search filters. Limited to $400k in online sales per year, and up to 8 inventory locations. Additional $150/month for every $200k in online sales.

Value for price:


8.0


Optimize ($249.00/month):

Adds to the Experiment plan with AI traffic optimization, visitor behavior insights, advanced targeting, supports 3 root domains, and caters to up to 50,000 monthly unique visitors.

Value for price:


8.0


$600+
No offering at this amount.

Concierge (Starting at $649/month):

Offers everything in the Optimize plan plus dedicated support, implementation services, client and user management, flexible add-on plans for scaling, starting with 5 root domains and 100,000 monthly unique visitors, with options to scale.

Value for price:


8.0

In some cases companies have different prices based on various components like a
location. As a result in rare cases the prices displayed here can differ from the ones you see on their
websites.

Hosting quality

Hosting
quality
Examines the reliability and performance of the hosting solutions.Score Components:

  • Uptime (40%): Consistency and reliability of website availability.
  • Speed (30%): Loading times and performance.
  • Bandwidth and storage (20%): Sufficiency of resources provided.
  • Data centers (10%): Quality and distribution of hosting infrastructure.
7.8
3.9


Winner: BigCommerce

. BigCommerce offers scalable cloud hosting with unlimited storage and bandwidth, and a 99.9% uptime guarantee. Unbounce also offers hosting, but does not specify the type of hosting it provides, and does not offer an uptime guarantee. Neither builder discloses the locations of their data centers. Based on this information, BigCommerce is rated higher for hosting quality.

BigCommerce Logo
Unbounce Logo

Do they offer hosting?

Yes

Yes

Type of hosting:

Cloud Hosting

Not specified

Uptime:

99.9%

99.96%

Uptime Guarantee:

Yes, 99.99%

No

Data Centers:

Not disclosed

Not disclosed

Website Speed Optimization

Website Speed OptimizationEvaluates optimization of website loading timesScore Components:

  • PageSpeed Score (30%): Google’s score indicating performance optimization.
  • Loading Time (30%): The average time until a website is fully interactive.
  • Mobile Optimization (15%): Optimization effectiveness for mobile devices.
  • Resource Optimization (15%): Optimizing images, scripts, and other heavy resources.
  • CDN Usage (10%): Use of CDN to enhance speed across geolocations.
7.6
5.6


🏆 Winner: BigCommerce

Both BigCommerce and Unbounce have strategies in place for website speed optimization, but BigCommerce takes the lead with a higher website speed optimization score and a more comprehensive approach to Core Web Vital improvements.

BigCommerce Logo
Unbounce Logo

Focus

Image Optimization, Code minification, Optimized templates, Using AMP, Caching

Image optimization, Caching, Speed Booster

Performance Tools

Google Lighthouse, PageSpeed Insights

Google PageSpeed Insights Integration

Key Strategies

Image Optimization, Code minification, Optimized templates, Using AMP, Caching

Image optimization, Caching, Speed Booster

Load Times

Varies depending on optimization and website complexity

Varies depending on optimization and website complexity

Page Speed Scores Range

Varies depending on optimization and website complexity

Varies depending on optimization and website complexity

Core Web Vitals Improvement

Provides users with many tools for CVW improvements

Does not provide any information on their Core Web Vitals improvements

BigCommerce provides a comprehensive set of tools and strategies for website speed optimization, including image optimization, code minification, optimized templates, using AMP, and caching. These strategies, combined with the platform’s robust set of built-in features, help to improve the load times and PageSpeed scores of websites built with BigCommerce. Additionally, BigCommerce provides users with many tools for Core Web Vital improvements, further enhancing the performance of their websites.

On the other hand, Unbounce also offers strategies for website speed optimization, including image optimization, caching, and a Speed Booster. However, Unbounce does not provide any information on their Core Web Vitals improvements, which could potentially impact the overall performance of websites built with this platform. Therefore, while Unbounce does have measures in place for website speed optimization, it falls short when compared to the comprehensive approach of BigCommerce.

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Plugins and integrations

Plugins and integrationsMeasures the range and effectiveness of additional plugins and integrations.Score Components:

  • Variety of options (40%): Range of available add-ons.
  • Integration smoothness (30%): Ease of integrating plugins into the site.
  • Quality of plugins (20%): Functionality and reliability of the options.
  • Custom integration capabilities (10%): Support for custom or third-party integrations.
7.7
6.8


🏆 Winner: BigCommerce.

With a score of 7.7, BigCommerce offers a wide array of apps and integrations, including ERP and CRM systems, 3PL services, POS systems, and various marketing tools, to enhance eCommerce functionalities. These integrations facilitate operations like sales analytics, inventory management, customer relationship management, and marketing automation. While Unbounce, scoring 6.8, also offers a wide array of apps and integrations, BigCommerce’s extensive options and focus on eCommerce give it the edge.

BigCommerce Applications

Bigcommerce apps and integratons

Unbounce Applications

Unbounce apps and integrations

Marketing Features

Design FunctionalitiesRepresents how well each platform allows for creative design and customization of websites.Score Components:

  • Template Variety (30%): Range and quality of design templates.
  • Customization (30%): Flexibility and options for design alterations.
  • User Interface (20%): Ease and intuitiveness of the design process.
  • Responsiveness (10%): Adaptability to different devices and screen sizes.
  • Innovation (10%): Unique design features and tools.
7.9
7.4

🏆

Overall Winner: BigCommerce

. BigCommerce offers a more comprehensive set of marketing features, including advanced SEO tools, email marketing integrations, blogging capabilities, and multi-channel selling across social media and marketplaces. Unbounce, while strong in conversion optimization and landing page creation, lacks some of the ecommerce-focused features that BigCommerce provides.

BigCommerce Logo
Unbounce Logo

SEO Tools







Email Marketing

Through integrations

Through integrations

Blogging







Social Media Integration







Analytics and Reporting







Ads and Promotions

Through third-party integrations

Through landing page creation

Customer Support

Customer supportEvaluates the quality and availability of support options.Score Components:

  • Response time (40%): Speed of support responses.
  • Support quality (30%): Effectiveness and helpfulness of the support.
  • Availability (20%): Range of support channels (phone, chat, email).
  • Resource richness (10%): Quality of self-help and educational materials.
8.7
7.7


🏆 Winner: BigCommerce

. In the BigCommerce vs Unbounce comparison, BigCommerce takes the lead with a customer support score of 8.7. BigCommerce offers 24/7 support through phone, email, and live chat, ensuring users can get help whenever they need it. The platform also provides a comprehensive knowledge base and active community forums, which are valuable resources for troubleshooting and learning.

Unbounce, with a customer support score of 7.7, provides support through live chat, email, and phone, but these services are only available Monday to Friday from 6 AM to 6 PM PST. However, Unbounce does offer 24/7 support through its Help Centre, Community, and Chat Bot, ensuring users have access to assistance outside of business hours. Despite this, the limited availability of live support channels places it behind BigCommerce in terms of overall customer support.

Security

SecurityLooks at the platforms’ security measures and data protection.Score Components:

  • Data protection (40%): Safeguards for user and customer data.
  • SSL and encryption (30%): Implementation of secure connections.
  • Compliance (20%): Adherence to industry security standards.
  • Regular updates (10%): Frequency of security updates and patches.
8.9
8.4

🏆

Winner: BigCommerce

. BigCommerce takes a comprehensive approach to security, ensuring compliance with international regulations, employing data encryption, and hosting on secure data centers. It also provides resources for best practices in security management. The platform’s website security is enhanced by compliance with international standards, technical measures such as the use of TLS, SSL, and HTTPS for secure data transmission, and a partnership with Cloudflare.

Unbounce also prioritizes security, with a focus on compliance, disaster recovery strategies, and a secure environment with strict access controls. Its website security is based on a defense-oriented architecture and network safety measures. However, BigCommerce’s slightly higher security score gives it the edge in this comparison.

AI Capabilities

AI capabilitiesMeasures the effectiveness of AI-driven features and tools.Score Components:

  • Automation efficiency (40%): Impact of AI on streamlining processes.
  • Personalization (30%): AI-driven customization for users or customers.
  • AI-Assisted design (20%): Role of AI in website design and functionality.
  • Data analysis (10%): Use of AI in interpreting user data and analytics.
7.3
7.5
BigCommerce Logo
Unbounce Logo

AI Website Builder




Unbounce’s Smart Builder uses AI for landing page creation

AI Ecommerce Features

Personalized product recommendations, AI on-site search, and AI powered chatbots




AI Content Generation

AI-powered writing tools for product descriptions

Smart Copy for generating various types of content

Additional AI Features

AI-powered writing features, personalized storefronts, AI-driven data analytics, and Maisie AI chatbot

Smart Traffic and Conversion Intelligence Insights


🏆 Winner: Unbounce

. Unbounce’s AI capabilities, particularly through its Smart Builder, Smart Copy, and additional AI features, are highly user-friendly and innovative. It excels in offering personalized landing page creation, content generation, and conversion rate optimization.

BigCommerce, with a score of 7.3, utilizes AI mainly to enhance the ecommerce experience. Its AI features focus on personalized product recommendations, on-site search, chatbots, and content generation. While BigCommerce’s AI is powerful, it lacks an AI website builder compared to Unbounce’s design-focused AI.

User Management

User ManagementAssesses the platforms’ capabilities in managing user roles, permissions, and accessibility.Score Components:

  • Role Customization (40%): Flexibility in creating and defining user roles and
    permissions.
  • Ease of Management (30%): User interface and tools for managing users.
  • Access Control (20%): Effectiveness of access control measures for different user
    levels.
  • Scalability (10%): Ability to manage a growing number of users efficiently.
8.9
7.2


🏆 Winner: BigCommerce

. Both BigCommerce and Unbounce offer different levels of user management, but BigCommerce takes the lead with its unlimited staff accounts and more comprehensive role customization.

  • BigCommerce allows an unlimited number of staff accounts with various roles and permissions, providing more flexibility for larger teams.
  • Unbounce offers one staff account on its basic plan, with the option to expand up to 15 accounts on the premium plan. It also provides customizable permissions, enabling you to restrict or grant access based on roles such as viewer, author, and administrator.

BigCommerce User Roles and Access Levels:

Role Description Access Highlights
Sales Staff Enables all Sales Staff permissions Manage, edit, and add orders, finalize manual orders with manual payments, manage returns, capture funds, and refund orders, manage and edit customers, manage and edit product reviews, manage legacy coupons and promotions, use Image Manager.
Sales Manager Enables all Sales Staff and Sales Manager permissions Includes Sales Staff permissions, manage, create, edit, and delete products, manage product options and categories, export orders, manage customer store credit and export customers, manage blogs, brands, and various reports, edit inventory and manage channels.
Store Administrator Enables all Sales Staff, Sales Manager, and System Admin permissions Includes Sales Staff and Sales Manager permissions, manage users and form fields, manage settings, manage payments, shipping, and tax settings, import catalog entities and customers, access store design tools and Page Builder, manage customer groups, take store down for maintenance.
Store Owner Includes all permissions and is the person financially responsible for the account Full access to all permissions and features across the platform, exclusive access to account-related features and settings not available to other roles.
Custom Use this option to create your own combination of permissions Customize permissions based on specific needs, mix and match permissions from different roles to create a unique role with tailored access.

Unbounce User Roles and Access Levels:

Role Description Access Highlights
Viewers Members of your team who want to view and approve pages, popups, or sticky bars before publication. Can access pages, popups, sticky bars, stats, and leads. Cannot edit/manage pages or access account management, billing details, domains, or add users.
Authors Designers or copywriters invited to edit landing pages. Can edit, manage, publish/unpublish pages, popups, sticky bars. Have access to viewing leads and stats. Cannot access account management, billing details, domains, or add users.
Administrators Manage the Unbounce account, including billing details. Can edit, manage, publish/unpublish pages, popups, sticky bars. Can access account management, billing details, domains, and add users. Cannot delete leads or remove other Admins.

Additional Features

BigCommerce Logo
Unbounce Logo

SSL Certificate







Custom Domain







Free Custom Domain Included







International Domains







Mobile Responsive







Page Speed







Website Builder Mobile App







Convert a Website To An App







Website Analytics







Multilingual Sites







Multiple Users


User Feedback

BigCommerce
499 reviews
4.2 out of 5 stars
Unbounce
359 reviews
4.4 out of 5 stars

User feedback on BigCommerce highlights a mix of experiences, with positive remarks on its ease of use, SEO configuration, and strong support team. However, significant criticisms include its lack of suitability for businesses with brick-and-mortar locations, due to issues with POS integration and sales tracking, as well as its inflexibility with customization and additional costs for necessary features. Additionally, concerns were raised about the platform’s steep learning curve for beginners, limitations in product variation and design options, and difficulties with order management. Despite these challenges, some users appreciate the platform’s ability to quickly launch and reliably host stores, alongside its potential for scalability and e-commerce growth.

The reviews for Unbounce reveal a mixed sentiment among users. On the positive side, many appreciate its user-friendly, drag-and-drop page builder, which facilitates the quick creation and editing of landing pages without the need for technical expertise. Users find it beneficial for A/B testing, integrating with CRMs, and swiftly turning around marketing content. However, there are notable concerns, particularly with a case of unexpected switch to an annual plan without consent and refusal to refund, indicating potential issues with customer service and billing practices. Additionally, some users mention technical limitations, such as responsiveness issues and the absence of global elements for content updates across multiple pages, which can hinder efficiency.

The making of this blog

We followed a clear, step-by-step process to write and research this article.

FAQ

Which platform is better for ecommerce, BigCommerce or Unbounce?

BigCommerce is the clear winner for ecommerce with its comprehensive features and scalability. Unbounce, while excellent for conversion optimization, lacks the depth of ecommerce features provided by BigCommerce.

Can I use Unbounce for creating an online store?

Unbounce is primarily designed for creating high-converting landing pages, popups, and sticky bars. It can be integrated with ecommerce platforms like Shopify for targeted campaigns but is not a standalone solution for managing a comprehensive online store.

How do BigCommerce and Unbounce compare in terms of design and templates?

Both platforms offer robust design functionalities and templates. BigCommerce provides a variety of ecommerce-focused templates, while Unbounce offers templates designed for conversion optimization. Your choice depends on whether your priority is ecommerce functionality or marketing and conversions.

Which platform is easier to use for beginners?

Unbounce is recognized for its intuitive drag-and-drop builder, making it easier for beginners to design and customize landing pages. BigCommerce offers a comprehensive set of features with a user-friendly interface but has a steeper learning curve due to its extensive ecommerce functionalities.

How do the pricing and value compare between BigCommerce and Unbounce?

BigCommerce and Unbounce have different pricing structures tailored to their target users. BigCommerce focuses on providing value through ecommerce features and scalability, while Unbounce offers plans centered around conversion optimization tools. The best value depends on your specific business needs and goals.

Which platform offers better customer support?

BigCommerce takes the lead in customer support with its 24/7 availability and a wide range of support channels. Unbounce also provides various customer support options, but BigCommerce’s comprehensive support resources and global accessibility give it an edge.

Are there any significant differences in security between BigCommerce and Unbounce?

BigCommerce offers a more comprehensive approach to security, focusing on compliance with international regulations and employing advanced technical measures. Unbounce also prioritizes security but BigCommerce’s higher security score and focus on ecommerce make it the preferable option for businesses concerned with data protection and online transactions.

Which platform is better for marketing and SEO?

BigCommerce offers a more comprehensive set of marketing features, including advanced SEO tools, email marketing integrations, and multi-channel selling capabilities. Unbounce excels in conversion optimization through its landing page creation tools but lacks some of the ecommerce-focused marketing features that BigCommerce provides.

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