Webflow vs IONOS: Comprehensive comparison guide for 2024

Final verdict

Webflow and IONOS offer distinct advantages depending on the user’s needs, with Webflow leading in design flexibility and IONOS in user-friendliness.

• 
  Webflow (Overall Grade: 7.9/10)
  
  excels in providing a platform that blends comprehensive design tools with powerful hosting capabilities, making it ideal for professional designers and users who prioritize customizability and performance. Its robust ecommerce features, superior website speed optimization, and strong focus on security and customer support make it a compelling choice for users looking for a high degree of control over their website’s design and functionality.
• 
  IONOS (Overall Grade: 6.9/10)
  
  , while scoring lower overall, stands out for its ease of use, making it a great option for beginners and small businesses looking for a straightforward way to get online. Its competitive pricing, reliable hosting, and innovative AI capabilities offer a solid foundation for users who value simplicity and efficiency over extensive customization options.

	Overall grade: 7.9	Overall grade: 6.9
Design functionalities & templates	8.6	7.2
Ease of use	7.5	7.8
Ecommerce	8.5	7.1
Website Editors	9.0	7.8
Product testing options	6.3	6.5
Price	8.0	7.8
Hosting quality	8.9	8.8
Website speed optimization	8.1	7.2
Plugins and integrations	5.5	6.5
Marketing features	7.8	7.5
Customer support	8.3	7.3
Security	7.8	7.5
AI capabilities	8.3	7.2
User Management	8.3	3.1
Overall	7.9	6.9

Best for ecommerce

8.5

7.1

Verdict

: Webflow is the superior choice for ecommerce, offering more advanced design tools and customization options, making it ideal for businesses looking for a high degree of control over their online presence. IONOS, while user-friendly and accessible, offers less flexibility and fewer advanced features.

• 
  Webflow
  
  : With a score of 8.5, Webflow stands out for its powerful design capabilities and comprehensive ecommerce features. It’s particularly suited for designers and businesses that require detailed customization and control over their online stores.
• 
  IONOS
  
  : Scoring 7.1, IONOS is a solid choice for those who prioritize ease of use and simplicity in their ecommerce solution. It offers a range of customizable templates and drag-and-drop functionality, making it accessible for users without coding knowledge.

Best for informational & business websites

8.6

7.4

• 
  Webflow
  
  : With a score of 8.6, Webflow stands out for its responsive design capabilities and comprehensive CMS, making it ideal for professionals looking to build custom, sophisticated websites. Its platform is designed to offer a high degree of control over website design and functionality, appealing to users with specific, advanced needs.
• 
  IONOS
  
  : Scoring 7.4, IONOS is recognized for its ease of use and a wide range of customizable templates. It’s a solid choice for users seeking to create professional-looking websites without delving into complex design or coding. However, it lacks the advanced design tools and flexibility offered by Webflow, making it less ideal for highly customized projects.

Detailed comparison

8.6

7.2

🏆

Winner: Webflow.

If you’re looking for a platform that offers more creative control and a wide array of design features, Webflow is the preferred choice.

Webflow delivers a robust design experience with a diverse range of template and customization options. Boasting over 1000 pre-built templates covering various industries and website types, including free and premium options, Webflow ensures a constantly evolving library for users. Templates are categorized for easy browsing, considering industry, website type, style, and features. The design customization features include a visual drag-and-drop editor for real-time adjustments, fine-grained control over every aspect of the design, and the ability to inject custom code for advanced users seeking additional personalization and unique functionalities.

Webflow Themes

Compared to Webflow, IONOS offers a wide variety of templates and designs for their website builder. With over 200 templates to choose from, users can find a design that suits their needs and preferences. The templates are categorized into different industries and styles, making it easy for users to find the perfect design for their website. Additionally, IONOS regularly updates their template library, ensuring that users have access to the latest design trends. Whether you’re creating a personal blog or an ecommerce website, IONOS has a template for every type of website.

IONOS Themes

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7.5

7.8

🏆 Winner: IONOS

. With a score of 7.8, IONOS slightly edges out Webflow, which scored 7.5. IONOS is known for its straightforward and intuitive interface, making it suitable for users ranging from beginners to small and medium-sized businesses. Webflow, while user-friendly for experienced designers and developers, may present a steeper learning curve for beginners.

Learning Resources

🏆 Winner: Webflow

. Both platforms offer solid learning resources, but Webflow goes a step further with its comprehensive set of resources, including Webflow University and a thriving community of over 500,000 members on the official Webflow Forum. IONOS, while offering guidance on setting up websites and utilizing custom layouts, lacks large communities across different platforms.

8.5

7.1

Webflow and IONOS both offer robust ecommerce capabilities, but they cater to different needs and preferences. Webflow is a comprehensive solution for creating custom, responsive websites and online stores. It offers extensive customization options, product management with variations, inventory tracking, integration with major payment gateways, automated shipping calculations, tax configuration, and marketing tools like abandoned cart recovery and email marketing. On the other hand, IONOS is a user-friendly website builder that allows users to create professional and visually appealing websites and online stores without any coding knowledge. It offers a wide range of customizable templates and drag-and-drop functionality, making it easy for users to design their websites according to their preferences.

Ecommerce themes and templates	7.5	6.5
Product page customization	8.3	6.8
Payment processing and commissions	7.8	7.0
POS capabilities	6.5	5.5
Payment gateways	8.0	7.2
Product numbers	7.0	6.0
Additional ecommerce features	7.9	6.3

Webflow ecommerce features:

• Checkout and Payment Processing with Stripe, PayPal, etc.
• Marketing and Promotions
• Tax and Shipping calculations

IONOS ecommerce features:

• Store Management
• Marketing Tools
• Payment and Shipping options
• Products and Inventory management

Ecommerce themes & templates

Webflow offers a diverse range of ecommerce themes and templates designed to cater to various types of online stores, from fashion and technology to artisan crafts and children’s products. Each template comes equipped with built-in ecommerce functionality, allowing you to easily add products and manage your store without the need for coding. IONOS, on the other hand, offers a variety of eCommerce themes and templates designed to help businesses set up their online stores efficiently and effectively. Their online store builder is tailored to support a range of ecommerce needs, from selling on social media platforms to managing a scalable ecommerce website without any coding or design skills required.

Product page customization

Webflow offers extensive customization options for eCommerce product pages, allowing users to design and personalize their pages without coding. It provides tutorials for creating product pages from scratch, offers responsive templates for various devices, and allows users to add custom code and dynamic content using Webflow’s CMS for maximum customization flexibility. IONOS also provides users with the ability to extensively customize product pages. This includes the flexibility to adjust the design and layout, ensuring that product images, descriptions, and specifications are displayed according to individual preferences. Additionally, Ionos allows for the setup and management of product options and variations, such as size and color, enabling customers to select their preferred version of a product.

Payment processing

When it comes to payment processing, Webflow provides a flexible and secure platform for payment processing and ecommerce through integrations with leading payment gateways like Stripe and PayPal. This allows users to accept a wide range of payments, including credit card transactions directly from their websites. Given the versatility of Stripe and PayPal, businesses can manage online sales efficiently, and these integrations likely support various transaction types, potentially including POS transactions for physical sales environments. IONOS supports a wide variety of third-party payment processors for its website builder, including PayPal, Stripe, and Square, without charging direct fees for payment processing. Users can choose from an extensive list of payment options to suit their business needs and customer preferences, enhancing the flexibility and security of online transactions. The platform offers detailed guidance on integrating these payment methods into online stores, allowing for customization in terms of fees, order value thresholds, and geographical availability.

9.0

7.8

🏆

Winner: Webflow

. With a score of 9.0, Webflow’s editor is praised for its intuitive visual interface that simplifies the process of designing and editing responsive websites without requiring deep technical knowledge. It offers a perfect blend of ease of use for beginners and the flexibility for more advanced users, enabling significant cost savings by allowing users to customize and manage their sites without hiring professionals.

IONOS’s editor, scoring 7.8, stands out for its simplicity and user-friendly interface, making it an excellent choice for beginners and professionals alike. With its drag-and-drop functionality, users can effortlessly create and customize their websites without the need for coding knowledge. The editor offers a wide range of customizable templates and design options, allowing for easy adaptation to any business or personal brand.

Mobile editor/app

7.0

4.5

🏆

Winner: Webflow

. Both Webflow and IONOS do not have official mobile editor apps. However, Webflow has a third-party app called EditFlow, created by a community member for Webflow users. This app, currently available only for iOS, allows users to make edits to their websites on the go.

IONOS, on the other hand, does not have a dedicated mobile editor app. Users can access limited editing abilities on a mobile browser, which may not provide the same level of convenience and functionality as a dedicated app.

In summary, Webflow receives a higher rating due to its third-party app that provides a better mobile editing experience, while IONOS has limited editing abilities on a mobile browser and lacks a dedicated app.

6.3

6.5

Overall Result

:

IONOS wins

. IONOS scores slightly higher than Webflow with a score of 6.5 compared to Webflow’s 6.3. IONOS does not offer a free version or trial, but it does provide a 30-day money-back guarantee, during which users can test premium features. Webflow, on the other hand, offers a free version with basic features but does not provide a trial version or a money-back guarantee.

Free Plan	Yes	No
Trial Duration	No	No (30-day money-back guarantee)
Testing Premium Features	Basic features with free plan	During 30-day refundable period
Money Back Guarantee	No	30 days

8.0

7.8

Webflow and IONOS have similar price scores, but Webflow offers more flexibility with a wider range of plans and an Enterprise option for large companies.

	Offerings	Offerings
Free	Starter (Free): Limited features for new sites, including 2 static pages and 50 form submissions lifetime.	No offering at this amount.
$10-$15	No offering at this amount.	Starter ($12/month): Basic for newcomers with 10GB space, 10 pages, 2GB email, free domain first year. Value for price: 5.0
$15-$20	Basic ($18/month): Suitable for simple sites with a custom domain, including basic SEO controls and 500 monthly form submissions. And 100 pages. Value for price: 6.5	Plus ($18/month): Enhanced with 50GB space, 200 pages, custom HTML, SiteAnalytics, online booking, AI Text Generator & AI Text Improver, AI SEO Text Generator Value for price: 7.5
$20-$40	CMS ($29/month): For content-driven sites with 2,000 CMS items, 1,000 monthly form submissions, and full API access. And 150 website pages. Value for price: 7.5	Pro ($30/month): Advanced for scaling, unlimited space/pages, 50GB email, SEO tools, comprehensive marketing tools. Value for price: 9.0
$40-$45	Standard ($42/month): For new businesses with up to 500 ecommerce items, includes basic ecommerce features, and 2% transaction fee Value for price: 8.5	No offering at this amount.
$45-$50	Business ($49/month): High traffic capacity, advanced features like site search, and up to 10 content editors. Value for price: 8.0	No offering at this amount.
$80-$90	Plus ($84/month): Higher volume businesses with 0% transaction fees, up to 5,000 ecommerce items, and advanced features. Value for price: 9.0	No offering at this amount.
$200+	Advanced ($235/month): Scalable solution for large online stores with up to 15,000 ecommerce items and the highest caps and 0% transaction fees. Value for price: 9.5	No offering at this amount.

8.9

8.8

Winner: Tie

. Both Webflow and IONOS offer robust hosting services with a 99.99% uptime. Webflow’s managed hosting is backed by AWS and Fastly’s global network, making it a reliable choice for professional designers. IONOS, on the other hand, offers a diverse range of hosting services, including shared, VPS, dedicated, and WordPress hosting, making it a versatile choice for various needs. However, it’s worth noting that IONOS has faced criticism for its VPS and WordPress hosting performance.

Do they offer hosting?	Yes, included in all paid plans	Yes, included in all paid plans
Data Centers:	Webflow doesn’t actually have its own data centers. Instead, it relies on a globally distributed network of data centers from Amazon Web Services (AWS) and Fastly.	Total of 7 data centers in EU(Frankfurt, Berlin, Paris, Logroño) and USA(Las Vegas, NV; Newark, NJ; Lenexa, KS)
Type of hosting:	Managed Hosting	Shared, Dedicated, VPS, WordPress Hosting
Uptime:	99.99%	99.99%
Uptime Guarantee:	Only Enterprise plan, 99.99%	Yes, 99.99%

8.1

7.2

🏆 Winner: Webflow

Both Webflow and IONOS prioritize website performance and page speed, with Webflow focusing on custom cache settings, custom element lazy loading, automatic minification, responsive templates, and CDN, and IONOS emphasizing HTML, CSS, and JavaScript optimization, image and multimedia optimization, caching, WordPress optimization, and CDN. However, Webflow gets the edge when it comes to website speed optimization.

Focus	Custom Cache Settings, Custom Element Lazy Loading, Automatic Minification, Responsive templates, CDN	HTML, CSS, and JavaScript Optimization, Image and Multimedia Optimization, Caching, WordPress Optimization, CDN
Performance Tools	Google Lighthouse, PageSpeed Insights	Google PageSpeed Insights Integration
Key Strategies	Custom Cache Settings, Custom Element Lazy Loading, Automatic Minification, Responsive templates, CDN	HTML, CSS, and JavaScript Optimization, Image and Multimedia Optimization, Caching, WordPress Optimization, CDN
Load Times	Below 2 seconds average	Varies widely, depending on the optimization and user’s location
Page Speed Scores Range	77.2/100	Varies widely, depending on the optimization and user’s location
Core Web Vitals Improvement	Improving components’ usability, and emphasis on LCP, FID and CLS	Emphasis on LCP, FID, CLS improvements

Webflow has a strong focus on website performance and page speed, integrating tools like custom cache settings, custom element lazy loading, automatic minification, responsive templates, and CDN to provide a holistic view of website performance metrics. Emphasizing on improving components’ usability, and emphasis on LCP, FID and CLS, Webflow’s infrastructure includes globally distributed CDNs, improving content delivery. Real-world performance analysis of Webflow websites showed a page speed score of 77.2/100, with the load times below 2 seconds average.

IONOS, like Webflow, places a strong emphasis on website performance and page speed. IONOS’s approach to enhancing site speed includes HTML, CSS, and JavaScript optimization, image and multimedia optimization, caching, WordPress optimization, and CDN. This approach leverages IONOS’s fast servers and CDN network to boost load speed. However, both load times and Page speed scores varies widely, depending on the optimization and user’s location. Continuous maintenance and optimization are essential for keeping IONOS websites fast.

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5.5

6.5

🏆 Winner: IONOS.

IONOS scores 6.5, slightly higher than Webflow’s 5.5. IONOS offers over 100 plugins, allowing users to easily add features such as contact forms, social media integration, and ecommerce capabilities. On the other hand, Webflow doesn’t have plugins or extensions in the traditional sense. Instead, it offers a built-in library of website elements and functionalities and integrates with a number of third-party services and tools. However, the number of available options and their pricing structures can vary depending on the specific tools you choose.

Webflow Applications

7.8

7.5

🏆

Overall Winner: Webflow

. Webflow edges out IONOS with a slightly higher score, thanks to its powerful design tools and flexible CMS. However, IONOS also offers a strong suite of marketing features, particularly in social media integration and ad campaign management.

SEO Tools
Email Marketing
Blogging
Social Media Integration	Simplifies content sharing and audience engagement on major social platforms	Supports direct sales on Facebook and Instagram, offering extensive reach and mobile management capabilities
Analytics and Reporting	Integrates with Google Analytics for comprehensive web traffic and behavior analysis	Provides detailed insights through built-in metrics and SiteAnalytics, with support for Google Analytics integration
Ads and Promotions	Supports ad and promotion management through integration with platforms like Google Optimize	Features sophisticated ad campaign management with Google Ads, and promotional tools like coupons and special offers

8.3

7.3

🏆 Winner: Webflow

. With a customer support score of 8.3, Webflow outperforms IONOS, which has a score of 7.3. Webflow offers 24/7 customer support through various channels, including live chat, email, and a community forum. They also provide extensive documentation and video tutorials to help users navigate their platform and troubleshoot common problems.

IONOS also provides 24/7 customer support and offers assistance with the user interface of the website builder. However, unlike Webflow, IONOS does not provide enterprise support, which could be a deciding factor for larger organizations.

7.8

7.5

🏆

Winner: Webflow

. Webflow takes the lead in security with a score of 7.8, slightly higher than IONOS’s 7.5. Webflow’s commitment to data privacy and security is evident in their robust encryption techniques, strict access controls, and regular system updates and audits. They also offer SSL encryption for data transmission and two-factor authentication for added security.

IONOS also provides robust data storage and protection measures, including secure file storage with backup options, easy data transfer, and enhanced access security. They also offer guidance on staying updated with security patches, conducting backups, securing logins, and implementing HTTPS and SSL certificates. However, their security score is slightly lower than Webflow’s, placing them in second place in this comparison.

8.3

7.2

Personalized Design		IONOS AI offers tailored design suggestions based on user inputs
SEO Optimization		AI-guided SEO advice for optimal content placement and structure
Content Generation		AI assistance in creating and optimizing site content
Additional AI Features		AI Section Generator and AI Color Palette Generator

🏆 Winner: IONOS

. IONOS’s AI capabilities are highly user-friendly and innovative. It excels in offering personalized website design suggestions, content
optimization, and streamlined site setup processes. IONOS’s AI also assists in providing SEO recommendations and
layout adjustments based on user behavior.

Webflow, with a score of 8.3, does not currently have AI capabilities but has announced plans to introduce them in the future. They’re focusing on leveraging AI to improve the visual development learning journey, create and iterate designs faster with an AI copilot, and offer AI-customized templates for quicker website creation. While Webflow’s future AI plans sound promising, they are not yet available for users.

8.3

3.1

🏆 Winner: Webflow

. Webflow and IONOS have different approaches to user management.

• Webflow’s user management varies by plan, with Core, Growth, and Enterprise plans offering unlimited editors. Access levels include Designer for full access and Editor for content editing. Workspace roles like Admin, Designer, and Editor ensure collaboration and security through features like the Site Activity Log and role-based permissions.
• IONOS permits multiple users for website editing. However, there is no mention of user roles and permissions, nor is there information about limitations on the number of users allowed to edit a website.

Webflow User Roles and Access Levels:

Additional Features

SSL Certificate
Custom Domain
Free Custom Domain Included
International Domains
Mobile Responsive
Page Speed
Website Builder Mobile App
Convert a Website To An App
Website Analytics
Multilingual Sites
Multiple Users

User Feedback

Webflow

540 reviews

4.4 out of 5 stars

IONOS

20 reviews

3.9 out of 5 stars

Webflow is highly praised for its user-friendly interface, which eliminates the need for coding while offering extensive design flexibility. Users appreciate its scalability, cost-effectiveness, and seamless integration of essential features like forms and CMS. However, some users note a slight learning curve and occasional limitations, particularly in ecommerce functionalities and content management. Overall, Webflow proves to be a powerful tool for building and managing websites, offering robust features for both beginners and experienced developers, albeit with some room for improvement in certain areas like collaborative editing and content management.

IONOS, on the other hand, receives mixed reviews. While it is praised for its great packages, personalized support, and streamlined interface for IT professionals, some users encounter issues with backend functionality and find customer service representatives too pushy. Despite occasional short outages, the overall reliability and responsiveness of the service are appreciated by users. However, it’s important to note that most of the reviews are related to hosting rather than the website builder, as IONOS is primarily a hosting provider.

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