Final verdict
Tilda and Format cater to different niches within the website building landscape, each with its unique strengths.
-
Format (Overall Grade: 5.8/10)
is tailored for creative professionals, offering a specialized platform that excels in showcasing portfolios. Its intuitive design, coupled with features like client proofing and blogging tools, makes it a solid choice for photographers, artists, and designers. However, its limitations in ecommerce functionalities and a narrower range of integrations suggest it’s best suited for portfolio-based websites rather than complex online stores or sites requiring extensive third-party integrations. -
Tilda (Overall Grade: 6.7/10)
emerges as a more versatile platform, offering a broader range of templates, design blocks, and customization options. Its strengths in ecommerce, website speed optimization, and a wider array of plugins and integrations make it a compelling choice for users looking to create visually appealing and functional websites, landing pages, or online stores without coding. Tilda’s focus on typography and visual content, along with its superior user management features, positions it as a go-to for bloggers, small businesses, and digital marketers.
|
|
|
|---|---|---|
|
Design functionalities & templates |
7.0 |
8.6 |
|
Ease of use |
8.3 |
8.0 |
|
Ecommerce |
5.2 |
7.2 |
|
Website Editors |
7.5 |
8.0 |
|
Product testing options |
8.3 |
5.9 |
|
Price |
7.9 |
8.0 |
|
Hosting quality |
5.0 |
6.2 |
|
Website speed optimization |
5.0 |
4.9 |
|
Plugins/extensions and integrations |
4.9 |
7.6 |
|
Marketing features |
5.3 |
6.9 |
|
Customer support |
7.0 |
5.5 |
|
Website security |
7.4 |
7.6 |
|
AI capabilities |
0.0 |
2.1 |
|
User management |
2.8 |
7.3 |
| Overall |
5.8 |
6.7 |
Best for ecommerce
5.2
7.2
Verdict
: Tilda surpasses Format in ecommerce capabilities, making it the better choice for users looking to build and manage online stores with more advanced features and flexibility.
-
Format
: While Format is tailored for creative professionals to showcase their work, its ecommerce features are basic, focusing on simple product management and sales. It’s suitable for artists and designers who wish to sell a limited range of products alongside their portfolios. -
Tilda
: Tilda offers a more robust ecommerce solution with a higher score of 7.2, providing a wide array of features such as advanced product page customization, a variety of payment gateways, and no additional transaction fees. It’s designed for users who need a comprehensive online store with greater functionality and customization options.
Best for informational & business websites
7.2
8.4
Verdict
: Tilda outshines Format for informational and business websites, offering superior design options and functionalities that cater to a wide range of needs.
-
Format
: Tailored for creative professionals, Format shines in showcasing portfolios with its visually appealing templates and intuitive design tools. However, when it comes to broader informational and business website needs, it falls short compared to Tilda, despite its strong points in customer support and website speed optimization. -
Tilda
: With its higher score and emphasis on typography, visual content, and a vast array of pre-designed blocks, Tilda is the go-to platform for creating professional, visually stunning informational websites. Its versatility, coupled with robust features for design, security, and integrations, makes it ideal for businesses looking to establish a compelling online presence.
Detailed comparison
Design functionalities & templates
Design FunctionalitiesRepresents how well each platform allows for creative design and customization of websites.Score Components:
- Template Variety (30%): Range and quality of design templates.
- Customization (30%): Flexibility and options for design alterations.
- User Interface (20%): Ease and intuitiveness of the design process.
- Responsiveness (10%): Adaptability to different devices and screen sizes.
- Innovation (10%): Unique design features and tools.
7.0
8.6
🏆
Winner: Tilda.
Tilda’s wide range of pre-designed blocks and templates, extensive customization options, and focus on typography and visual content make it a superior choice for users looking to create visually appealing and professional-looking websites.
Format is a website builder specifically designed for creatives, offering nearly 100 customizable templates tailored for various artistic disciplines. It emphasizes high-quality imagery and mobile-friendly designs, ensuring portfolios look professional on any device.
On the other hand, Tilda offers a diverse selection of design templates that are suitable for various types of content, all crafted by professional designers. These templates emphasize gorgeous typography, minimalist blocks, and striking images. Users have the flexibility to modify any template significantly or even start from scratch, ensuring the final website can meet a wide range of design preferences and requirements.
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Ease of use
Ease of useReflects the platform’s overall user-friendliness.Score
Components:
- Learning curve (40%): Quickness and ease of getting started.
- Interface design (30%): Simplicity and intuitiveness of layout.
- User guidance (20%): Quality of tutorials and support.
- Flexibility (10%): Adaptability to various user skills.
8.3
8.0
🏆 Winner: Format
. With a score of 8.3, Format edges out Tilda (8.0) in terms of ease of use. Format’s intuitive drag-and-drop interface and straightforward dashboard make it accessible for users without extensive technical skills, making it an attractive option for creative professionals.
Learning Resources
🏆 Winner: Tilda
. Both platforms offer comprehensive learning resources, but Tilda stands out with its focus on design flexibility, content presentation, and SEO optimization. It provides a variety of learning resources, including detailed articles, tutorials, and video guides.
For ecommerce
EcommerceMeasures the platform’s effectiveness in supporting online business activities.Score Components:
- Ecommerce themes and templates (20%): Variety and design of templates.
- Product management (25%): Ease of managing and organizing products.
- Payment options (25%): Variety and convenience of payment methods.
- Ecommerce features (20%): Features for managing an ecommerce store.
- Integration (10%): Compatibility with external e-commerce tools and services.
5.2
7.2
When it comes to ecommerce, Tilda outperforms Format with a score of 7.2 against 5.2. Tilda offers a user-friendly platform for creating ecommerce websites with features like ready-made templates, various payment system integrations, and SEO optimization. It supports inventory management, CRM for order tracking, and tools for email marketing and membership areas. On the other hand, Format, designed primarily for portfolio websites, offers basic ecommerce functionalities for selling physical and digital products. It includes features such as product management, currency options, and discounts.
|
|
|
|
|---|---|---|
|
Ecommerce themes and templates |
4.0 |
6.5 |
|
Product page customization |
5.5 |
7.0 |
|
Payment processing and commissions |
4.5 |
7.5 |
|
POS capabilities |
0.0 |
0.0 |
|
Payment gateways |
6.5 |
7.8 |
|
Product numbers |
5.0 |
6.0 |
|
Additional ecommerce features |
3.5 |
6.5 |
Format ecommerce features:
- Inventory management and tracking
- Discounts
- Multiple currency options
Tilda ecommerce features:
- Product Catalogs and Inventory management
- Payment Gateways integration
- Shipping options
- Order management
- Built-in CRM and marketing tools
Ecommerce themes & templates
Format does not offer ecommerce specific templates. On the other hand, Tilda allows users to build their ecommerce sites using around 20 ready-made online store templates, emphasizing ease of use and the ability to create a store without needing coding or web design skills.
Product page customization
Format offers limited specific details on product page customization directly, but its e-commerce features suggest a focus on showcasing products through high-quality imagery and detailed descriptions. In contrast, Tilda enables a wide range of customizations for product pages in online stores, including the design, e-commerce functionalities, and integration with external services.
Payment processing
Format offers integration with major payment gateways, including Paypal and Stripe. It charges a 15% commission on the Pro plan and 5% on the Pro Plus plan. However, the platform does not have built-in POS (Point of Sale) capabilities. Tilda supports a variety of popular payment systems such as Stripe, PayPal, and 2Checkout, allowing for easy integration to accept online payments. Tilda does not impose additional transaction fees beyond those of the payment gateways themselves.
Website Editors
Website EditorsEvaluates the platforms’ website building and editing capabilities.Score Components:
- Customization tools (40%): Range and power of editing features.
- Editor usability (30%): User experience within the editor.
- Design flexibility (20%): Freedom in layout and design changes.
- Update and maintenance ease (10%): Simplicity of updating and maintaining the site.
7.5
8.0
🏆
Winner: Tilda
. Tilda, with a score of 8.0, offers a user-friendly, block-based design approach that simplifies the process of creating websites without requiring in-depth coding knowledge. It features advanced customization options through its Zero Block feature, allowing for detailed control over design elements for those needing more specific layouts. The platform supports responsive design, ensuring websites are optimized for all devices, and includes built-in SEO tools, analytics, and a range of integrations with third-party services for extended functionality.
Format’s website editor, scoring 7.5, offers a variety of features for creating online portfolios. It provides nearly 100 professionally designed templates and thousands of design variations without requiring any coding. Users can express creativity with custom pages, incorporating unique gallery layouts, colors, text formatting, and custom code embeds. The templates and pages are fully responsive, ensuring a mobile-first experience. Format also supports direct video hosting, high-quality image rendering, and easy template switching to give sites a new look.
Mobile editor/app
4.0
5.5
🏆
Winner: Tilda
. Both Format and Tilda do not offer a dedicated mobile app for editing websites. However, both allow users to manage and edit their websites using a mobile browser.
Format’s mobile browser interface is the same as the desktop version, which can make it difficult to use on a smartphone. On the other hand, Tilda also allows users to manage and edit their websites using the mobile browser version of the editor.
While neither builder offers an optimal mobile editing experience, Tilda scores slightly higher than Format in this category, making it the winner of this round.
Product testing options
Product Testing OptionsAssesses the options for trying out platform features before commitment.Score Components:
- Trial quality (40%): Extent and usefulness of the trial or free version.
- Feature accessibility (30%): How many features are available to test.
- Trial duration (20%): Length of the trial period.
- Ease of transition (10%): Smoothness of moving from trial to paid plans.
8.3
5.9
Overall Result
:
Format wins
. Format scores 8.3 in product testing options, offering a 14-day free trial during which users can test all premium features. They also provide a 30-day money back guarantee. Tilda, scoring 5.9, offers a free version with some testable features but lacks a trial version and a money-back guarantee.
|
|
|
|
|---|---|---|
|
Free Plan |
No |
Yes |
|
Trial Duration |
14 days |
No |
|
Testing Premium Features |
Yes, during free trial |
Some features with free plan |
|
Money Back Guarantee |
30 days |
No |
Price
PriceLooks at the cost-effectiveness and value for money of each platform.Score Components:
- Plan value (40%): What each pricing tier offers.
- Transparency and clarity (30%): Clearness of pricing structures.
- Flexibility of plans (20%): Range of options to suit different budgets.
- Hidden costs (10%): Additional expenses not included in the plan.
7.9
8.0
Tilda and Format have similar price scores, indicating that they both offer good value for money.
However, Tilda offers a free plan, while Format does not. Both website builders offer discounts for annual subscriptions, with Format offering a higher discount depending on the plan. Neither website builder offers an enterprise plan.
|
|
|
|
|---|---|---|
|
Free |
No offering at this amount. |
Free ($0/month): Tilda’s Free plan allows for 1 website with up to 50 pages per website and 50 MB of space per project. It includes a free subdomain on tilda.ws, responsive design on all devices, basic animations, a built-in image and icon library, and Tilda CRM. |
|
$10-$20 |
Basic ($12.00/month): Offers core services like mobile-optimized site, up to 10 web pages, and up to 70 high-resolution images. 3 client galleries, up to 2GB file transfers. No video uploads or custom code editor. Value for price: 5.0 |
Personal ($15/month): The Personal plan offers 1 website with up to 500 pages and 1 GB of space. It includes all features of the Free plan plus the ability to connect a custom domain, advanced animations, full access to the Block Library, analytics, SEO tools, and online store capabilities. Value for price: 7.5 |
|
$20-$30 |
Pro ($24.00/month): Includes all from Basic, plus unlimited web pages, 1500 high-resolution images,15 mins video hosting, 100GB cloud storage, a free custom domain, Online Store with up to 15 products, 50 client galleries and up to 5GB file transfers. Value for price: 7.5 |
Business ($25/month): The Business plan expands capabilities to 5 websites per account, each with up to 500 pages and 1 GB of space, including source code export and API access. It builds upon the Personal plan features with additions suitable for more extensive business needs. Value for price: 9.0 |
|
$30+ |
Pro Plus ($36.00/month): Adds on Pro features with priority support, unlimited pages and high-res images, 120 mins video hosting, and 1TB cloud storage. Online Store with up to 1000 products, 250 client galleries and 10GB file transfers. Value for price: 8.5 |
No offering at this amount. |
location. As a result in rare cases the prices displayed here can differ from the ones you see on their
websites.
Hosting quality
Hosting
qualityExamines the reliability and performance of the hosting solutions.Score Components:
- Uptime (40%): Consistency and reliability of website availability.
- Speed (30%): Loading times and performance.
- Bandwidth and storage (20%): Sufficiency of resources provided.
- Data centers (10%): Quality and distribution of hosting infrastructure.
5.0
6.2
Winner: Tilda
Tilda edges out Format with a slightly higher hosting quality score. Both platforms offer hosting services, but Tilda provides more information about its hosting, including the type (cloud hosting) and uptime (99.9%). Format, on the other hand, does not disclose details about its hosting type, uptime, or data centers, which may be a concern for users seeking transparency and reliability.
|
|
|
|
|---|---|---|
|
Do they offer hosting? |
Yes | Yes, cloud hosting, with up to 1GB storage capacity |
|
Type of hosting: |
Not disclosed | Cloud Hosting |
|
Uptime: |
Not disclosed | 99.9% |
|
Uptime Guarantee: |
Not disclosed | No |
|
Data Centers: |
Not disclosed | Not disclosed |
Website Speed Optimization
Website Speed OptimizationEvaluates optimization of website loading timesScore Components:
- PageSpeed Score (30%): Google’s score indicating performance optimization.
- Loading Time (30%): The average time until a website is fully interactive.
- Mobile Optimization (15%): Optimization effectiveness for mobile devices.
- Resource Optimization (15%): Optimizing images, scripts, and other heavy resources.
- CDN Usage (10%): Use of CDN to enhance speed across geolocations.
5.0
4.9
🏆 Winner: Format
Both Format and Tilda have similar strategies for website speed optimization, focusing on image and video optimization. However, Format slightly outperforms Tilda in terms of website speed optimization score.
|
|
|
|
|---|---|---|
|
Focus |
Image and video optimization |
Lazy Loading, Image Optimization |
|
Performance Tools |
Not specified |
Not specified |
|
Key Strategies |
Image and video optimization |
Lazy Loading, Image Optimization |
|
Load Times |
Varies depending on optimization and website complexity |
Varies depending on optimization and website complexity |
|
Page Speed Scores Range |
Not specified |
Not specified |
|
Core Web Vitals Improvement |
Not disclosed |
Not provided |
Format, a website builder designed for creative professionals, focuses on image and video optimization to enhance website speed. However, it does not disclose any information on their Core Web Vitals improvements. The load times and PageSpeed scores for Format vary depending on optimization and website complexity.
Tilda, a web-based platform designed for creating websites, landing pages, and online stores, focuses on lazy loading and image optimization for speed enhancement. Like Format, Tilda does not provide any information on their Core Web Vitals improvements. The load times and PageSpeed scores for Tilda also vary depending on optimization and website complexity.
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Plugins and integrations
Plugins and integrationsMeasures the range and effectiveness of additional plugins and integrations.Score Components:
- Variety of options (40%): Range of available add-ons.
- Integration smoothness (30%): Ease of integrating plugins into the site.
- Quality of plugins (20%): Functionality and reliability of the options.
- Custom integration capabilities (10%): Support for custom or third-party integrations.
4.9
7.6
🏆 Winner: Tilda.
Tilda scores 7.6, offering a diverse range of integrations that enhance the functionality of websites created on its platform. It supports popular payment processors, form services, CRM tools, automation, documentation, and analytics tools. Format, with a score of 4.9, offers a limited selection of plugins/integrations, including Adobe Lightroom, Mailchimp, and Google Analytics. However, its overall capabilities for expansion through plugins and integrations are notably limited, making Tilda the clear winner in this category.
Marketing Features
Design FunctionalitiesRepresents how well each platform allows for creative design and customization of websites.Score Components:
- Template Variety (30%): Range and quality of design templates.
- Customization (30%): Flexibility and options for design alterations.
- User Interface (20%): Ease and intuitiveness of the design process.
- Responsiveness (10%): Adaptability to different devices and screen sizes.
- Innovation (10%): Unique design features and tools.
5.3
6.9
🏆
Overall Winner: Tilda
. Tilda stands out for its more advanced SEO features, email marketing, and analytics and reporting. Format is strong in social media integration, ideal for creative professionals.
|
|
|
|
|---|---|---|
|
SEO Tools |
|
|
|
Email Marketing |
|
|
|
Blogging |
|
|
|
Social Media Integration |
Direct Instagram integration |
Integration with multiple platforms |
|
Analytics and Reporting |
Google Analytics integration |
Built-in statistics and Google Analytics integration |
|
Ads and Promotions |
Basic promotional features |
No ads and promotions features |
Customer Support
Customer supportEvaluates the quality and availability of support options.Score Components:
- Response time (40%): Speed of support responses.
- Support quality (30%): Effectiveness and helpfulness of the support.
- Availability (20%): Range of support channels (phone, chat, email).
- Resource richness (10%): Quality of self-help and educational materials.
7.0
5.5
🏆 Winner: Format
. Format takes the lead in this category with a customer support score of 7.0, compared to Tilda’s score of 5.5. Format offers 24/7 customer support through email and live chat, ensuring that users can get help whenever they need it. The support team is distributed across different countries, which allows for round-the-clock availability.
On the other hand, Tilda provides customer support mainly via email, but does not specify the hours or availability of this support. Users are encouraged to consult the comprehensive articles and tutorials in Tilda’s Help Center for self-help options.
Security
SecurityLooks at the platforms’ security measures and data protection.Score Components:
- Data protection (40%): Safeguards for user and customer data.
- SSL and encryption (30%): Implementation of secure connections.
- Compliance (20%): Adherence to industry security standards.
- Regular updates (10%): Frequency of security updates and patches.
7.4
7.6
🏆
Winner: Tilda
. Tilda edges out Format with a slightly higher security score. Tilda’s commitment to GDPR compliance, DDoS prevention, and HTTPS encryption ensures a secure environment for user data. Additionally, Tilda provides built-in security features such as free Let’s Encrypt certificates, enhancing the security of data transmission.
Format, while not far behind, places a strong emphasis on encrypted data storage and strict access controls. It also provides resources to help users secure their accounts, including strong password guidelines and two-factor authentication options. However, specific details about Format’s security measures were not directly mentioned, which may have contributed to its slightly lower security score.
AI Capabilities
AI capabilitiesMeasures the effectiveness of AI-driven features and tools.Score Components:
- Automation efficiency (40%): Impact of AI on streamlining processes.
- Personalization (30%): AI-driven customization for users or customers.
- AI-Assisted design (20%): Role of AI in website design and functionality.
- Data analysis (10%): Use of AI in interpreting user data and analytics.
0.0
2.1
|
|
|
|
|---|---|---|
|
AI Builder |
|
|
|
AI Ecommerce features |
|
|
|
AI content generation |
|
Tilda has an AI feature for generating website content |
|
Additional AI features |
|
|
🏆 Winner: Tilda
. Tilda, with a score of 2.1, has a basic AI feature for generating website content, including headlines and text blocks. This feature is accessible through the Page Editor and requires a detailed description of the website for better text generation. The generated content is displayed in the “Result” box, with options to regenerate or apply the text directly. The feature is limited to 100 successful requests per day. Tilda does not have other AI features apart from text generation.
Format, with a score of 0.0, does not have any AI capabilities.
User Management
User ManagementAssesses the platforms’ capabilities in managing user roles, permissions, and accessibility.Score Components:
- Role Customization (40%): Flexibility in creating and defining user roles and
permissions. - Ease of Management (30%): User interface and tools for managing users.
- Access Control (20%): Effectiveness of access control measures for different user
levels. - Scalability (10%): Ability to manage a growing number of users efficiently.
2.8
7.3
🏆 Winner: Tilda
. The user management capabilities of Format and Tilda are quite different.
- Format allows only one user to manage and edit websites, which might be limiting for teams or collaborative projects.
- Tilda, on the other hand, offers a Collaborators feature that allows adding teammates with either Full or Limited access. Full access enables collaborators to edit, publish, delete pages, view requests and statistics, and make changes to built-in website services. Limited access allows the project owner to specify what actions the collaborator can perform. This feature is available as a premium offering, and adding more collaborators requires additional payment, with costs adjusted based on previously paid periods. It applies to the entire account, not individual projects, and collaborators can be managed or replaced through the Site Settings.
Additional Features
|
|
|
|
|---|---|---|
|
SSL Certificate |
|
|
|
Custom Domain |
|
|
|
Free Custom Domain Included |
|
|
|
International Domains |
|
|
|
Mobile Responsive |
|
|
|
Page Speed |
|
|
|
Website Builder Mobile App |
|
|
|
Convert a Website To An App |
|
|
|
Website Analytics |
|
|
|
Multilingual Sites |
|
|
|
Multiple Users |
|
|
User Feedback
Users highly praise Format for its user-friendly website builder, particularly noting the ease of adding images and the effectiveness of customer service. Many reviewers appreciate the variety of modern templates and the platform’s suitability for users without technical expertise, especially photographers. Format’s mobile app and proofing section receive special mentions for their convenience and functionality. However, some users desire more customization options, particularly for mobile views, and mention minor limitations in template flexibility and SEO functionality. Overall, Format is celebrated for its ability to provide a professional online presence easily and efficiently, solving users’ needs for showcasing work and attracting new clients.
Tilda Publishing receives varied feedback from users, highlighting its strengths in offering a no-code, customizable website building experience with features like Zero Block for personalization and easy backend setup. Users appreciate its affordability, user-friendly interface, and responsive customer support. However, criticisms include buggy font customization, limited design elements, and instability in some of its features. Despite these drawbacks, many find Tilda beneficial for creating professional websites quickly and managing multiple sites under one plan, although some users advise caution due to issues with stability and customer support.
The making of this blog
We followed a clear, step-by-step process to write and research this article.
FAQ
Which platform is better for creative professionals, Format or Tilda?
Can I build an online store with either Format or Tilda?
Which platform offers better templates and design options?
Is Tilda more user-friendly than Format?
Which platform is more affordable, Format or Tilda?
How do Format and Tilda compare in terms of customer support?
Which platform is better for SEO and marketing features?
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