Shopify vs Wix: Comprehensive comparison guide for 2024

Final verdict

Shopify and Wix both offer strong,
feature-rich platforms, but they cater to slightly different audiences.

  • Shopify (Overall Grade: 8.2/10) stands out for its robust ecommerce capabilities, advanced marketing tools, and strong security features. It’s the go-to platform for serious online stores and businesses aiming to scale. With comprehensive analytics, a wide range of integrations, and excellent customer support, Shopify is ideal for users seeking a powerful, growth-oriented ecommerce solution.
  • Wix (Overall Grade: 8.5/10): on the other hand, shines with its user-friendly design and AI capabilities, making it perfect for smaller businesses, creatives, and those just starting out in the online world. It offers a more flexible design experience, affordable pricing, and a strong set of basic ecommerce features, making it a great choice for users who prioritize ease of use and design versatility.

Overall grade: 8.2

Overall grade: 8.5

Design functionalities & templates 8.2 8.6
Ease of use 7.5 9.0
Ecommerce 9.2 8.0
Website Editors 7.9 8.5
Product testing options 8.1 8.1
Price 8.2 8.7
Hosting quality 8.7 8.5
Website speed optimization 7.8 8.3
Plugins and integrations 8.7 8.2
Marketing features 8.8 8.4
Customer support 8.6 8.2
Security 9.0 8.5
AI capabilities 7.9 8.7
User Management 6.5 8.2
User feedback (G2 Crowd) 4.4/5 4.2/5
Overall 8.1 8.5

Best for ecommerce


Verdict: Wix is great for simplicity and small-scale operations, while Shopify excels in scalability and features for serious ecommerce.

  • Shopify: Known for its comprehensive ecommerce features, Shopify is ideal for businesses with growth in mind. It supports a wide range of ecommerce functions, but might be overwhelming for beginners.
  • Wix: Its user-friendly interface is perfect for those starting out. The platform offers a range of customizable templates suitable for small-scale ecommerce ventures. However, it may fall short for complex inventory needs.

Best for informational & business websites


Verdict: Wix is the go-to for visually driven, easy-to-manage informational sites, whereas Shopify, though capable, is better suited for ecommerce-focused websites.

  • Shopify: While primarily an ecommerce platform, Shopify can be used for informational sites. However, its strengths are underutilized in this context, and the platform may feel a bit too complex for simple informational needs.
  • Wix: With a variety of templates and an intuitive design interface, Wix is excellent for creating visually appealing informational sites. It’s particularly suitable for businesses that prioritize ease of use and design over advanced functionality.

Detailed comparison

Design functionalities & templates

Design FunctionalitiesRepresents how well each platform allows for creative design and customization of websites.Score Components:

  • Template Variety (30%): Range and quality of design templates.
  • Customization (30%): Flexibility and options for design alterations.
  • User Interface (20%): Ease and intuitiveness of the design process.
  • Responsiveness (10%): Adaptability to different devices and screen sizes.
  • Innovation (10%): Unique design features and tools.

🏆 Winner: Wix. If you’re looking for a platform that offers more creative control and a wide array of design features, Wix is the preferred choice.

Shopify’s templates are sleek and professional, ideal for ecommerce sites. They offer a sophisticated look with a focus on online stores. While the free template selection is less than that of Wix, Shopify’s premium theme store provides a variety of industry-specific options, offering advanced features for a strong brand presence.

Shopify Themes

Compared to shopify, Wix stands out with its wide range of highly customizable templates suitable for various website types, not just ecommerce. It offers creative freedom in design, appealing to a diverse user base. While Wix doesn’t have a premium template marketplace like shopify, it has 3-rd party theme shops that allow you to get more sophisticated design choices.

Wix Themes

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Ease of use

Ease of useReflects the platform’s overall user-friendliness.Score Components:

  • Learning curve (40%): Quickness and ease of getting started.
  • Interface design (30%): Simplicity and intuitiveness of layout.
  • User guidance (20%): Quality of tutorials and support.
  • Flexibility (10%): Adaptability to various user skills.

🏆 Winner: Wix. Scoring a solid 9.0, Wix stands out for its user-friendly interface, making it exceptionally easy for beginners to create and manage their websites. Shopify, with a score of 7.5, offers a robust platform but with a steeper learning curve, especially for those new to ecommerce. If ease of use is a priority, Wix is the clear winner in this category.

Learning Resources

🏆 Winner: Shopify. While both platforms offer solid learning resources, Shopify goes a step further with its wide array of detailed tutorials and active community forums, making it easier for users to learn and adapt.


For ecommerce

EcommerceMeasures the platform’s effectiveness in supporting online business activities.Score Components:

  • Ecommerce themes and templates (20%): Variety and design of templates.
  • Product management (25%): Ease of managing and organizing products.
  • Payment options (25%): Variety and convenience of payment methods.
  • Ecommerce features (20%): Features for managing an ecommerce store.
  • Integration (10%): Compatibility with external e-commerce tools and services.

Shopify stands out in the ecommerce sector with its extensive payment gateways, including Shopify Payments, offering global transaction flexibility. It’s also adept at handling a large volume of products, ideal for growing online stores. Its ecommerce features, from advanced analytics to versatile shipping options, are tailored for robust business needs. Wix is competent for smaller stores but doesn’t quite match Shopify’s scalability and depth in ecommerce.

Ecommerce themes and templates 8.2 7.5
Product page customization 8.5 7.3
Payment processing and commissions 8.8 8.7
POS capabilities 8.5 6.0
Payment gateways 9.5 8.2
Product numbers 9.0 8.0
Additional ecommerce features 9.1 7.8

Shopify ecommerce features:

  • Comprehensive store builder
  • Shopify Payments and other gateways
  • Advanced inventory management
  • Multi-channel selling
  • Abandoned cart recovery
  • Detailed analytics and reporting

Wix ecommerce features:

  • Intuitive store builder
  • Wix Payments and various gateways
  • Basic inventory tools
  • Multi-channel sales options
  • Abandoned cart recovery
  • Basic analytics and SEO tools

Ecommerce themes & templates

Shopify offers about 150 modern responsive themes for creating a virtual storefront, ensuring a good look on both desktop and mobile devices. While some themes are free, others cost between $170 to $380. In contrast, Wix provides around 800 free templates, including 120 for ecommerce. However, these templates are not fully responsive and may need manual adjustments for mobile display. Wix allows for flexible website design but has limited options for in-depth customization using HTML or CSS compared to Shopify. For advanced users, Wix Velo offers more detailed customization possibilities.

Product page customization

Both platforms have limits on how many options you can add to a product. Shopify lets you have three options (like color, size, style) with a total of 100 unique variations. Wix allows for six options per item and a total of 1000 unique variations.

However, making customers choose six things for one item might make buying it confusing. Instead of giving customers 1000 choices, it’s better to split products with many options into different listings. So, Shopify’s limit isn’t really a problem.

Both Shopify and Wix let you create titles, descriptions, and image galleries with cool zoom effects. But Shopify doesn’t make it easy to customize products, add ribbons, size charts, or wishlists—while Wix does.

Shopify and Wix allow product videos in all their themes. Shopify goes further by letting you add 3D models to your products. To include 3D models on Wix, you’d need to use customized code.

However, things change when you explore Shopify’s extra apps. There are many free and paid add-ons that can add features like reviews, Facebook stores, eBay item importers, and more. Shopify also has a unique feature: Augmented Reality. This lets you use your smartphone to move around the product and see every little detail.

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Payment processing

it comes to payment processing, Shopify offers payments with typical charges of 2.9% + 30¢ per online transaction on basic plans, and lower fees for higher-tier plans. However, it adds extra fees for using other payment gateways. Wix provides versatile payment options, generally around 2.9% + 30¢ per transaction, without additional commission fees. This makes Wix an attractive option for businesses using diverse payment processors.

Considering the features, availability, cost, and flexibility, Shopify appears to be a more robust and flexible POS solution compared to Wix. However, if you are located in the US and are looking for a more budget-friendly option with some free extras, Wix POS might still be worth considering.

Shopify Payments is Shopify’s own payment processing gateway. It allows merchants to accept credit card payments directly on their store without having to integrate third-party payment providers. This simplifies the payment process, reduces transaction fees, and streamlines the handling of finances. Wix Payments, similar in functionality, allows Wix users to manage transactions directly on their site, also supporting various payment methods and currencies.

Website Editors

Website EditorsEvaluates the platforms’ website building and editing capabilities.Score Components:

  • Customization tools (40%): Range and power of editing features.
  • Editor usability (30%): User experience within the editor.
  • Design flexibility (20%): Freedom in layout and design changes.
  • Update and maintenance ease (10%): Simplicity of updating and maintaining the site.

🏆 Winner: Wix. Wix, with a score of 8.5, offers multiple editors catering to different user needs. Its standard editor is renowned for its drag-and-drop simplicity, allowing for extensive customization without needing to code. Additionally, Wix provides the ADI (Artificial Design Intelligence) editor, which creates a personalized website based on user responses to a few questions, and the Corvid by Wix editor, which allows for advanced web development with JavaScript and Wix APIs.

Shopify’s editor, scoring 7.9, excels in providing a streamlined, ecommerce-focused editing experience. It’s particularly beneficial for users who prioritize efficient management of online stores. The editor is straightforward, making it easy to add products, manage inventory, and set up payment methods. While it may not offer the same level of design flexibility as Wix, Shopify’s editor is optimized for sales and business growth, with built-in tools specifically designed for ecommerce businesses.


Mobile editor/app


🏆 Winner: Wix. Both Shopify and Wix offer mobile apps for managing your website, but they cater to different needs and skill levels. Shopify focuses primarily on ecommerce management through its mobile app, offering robust features for product management, order processing, inventory tracking, and sales reporting. However, it may be overwhelming for beginners due to its emphasis on ecommerce features.

Wix, on the other hand, excels in general website editing through its mobile app. It provides a user-friendly, drag-and-drop interface, allowing users to edit various aspects of their website, including content, design, layout, and blog management. The app is particularly beginner-friendly, making it easy for users with no prior website building experience.

In summary, Wix receives a higher rating due to its versatility in general website editing and a more beginner-friendly interface, while Shopify is strong in ecommerce management but may be better suited for users with some experience.

Product testing options

Product Testing OptionsAssesses the options for trying out platform features before commitment.Score Components:

  • Trial quality (40%): Extent and usefulness of the trial or free version.
  • Feature accessibility (30%): How many features are available to test.
  • Trial duration (20%): Length of the trial period.
  • Ease of transition (10%): Smoothness of moving from trial to paid plans.

Overall Result: Tie. Both Shopify and Wix score 8.1, each with their unique advantages in product testing. Shopify offers the benefit of testing all features, including premium ones, during its 14-day free trial, allowing for a complete, albeit brief, evaluation. Wix, on the other hand, provides a free plan with basic features for an unlimited duration and occasionally offers opportunities to test premium features through promotions or limited-time trials.

Free Plan No (14-day free trial) Yes (Basic features, indefinitely)
Trial Duration 14 days Unlimited (Free plan)
Testing Premium Features All features during free trial Limited, occasionally through promotions


PriceLooks at the cost-effectiveness and value for money of each platform.Score Components:

  • Plan value (40%): What each pricing tier offers.
  • Transparency and clarity (30%): Clearness of pricing structures.
  • Flexibility of plans (20%): Range of options to suit different budgets.
  • Hidden costs (10%): Additional expenses not included in the plan.

Wix generally offers more affordable options, but Shopify’s features are more refined, especially for larger-scale ecommerce operations.



Shopify Basic ($29/month):
Unlimited products, 2.9% + 30¢ card fee with Shopify payments, Extra 2% gateway fee without Shopify Payments, Abandoned cart recovery, Automated sales tax, Digital products, POS Integration, 2 staff accounts.
Value for price: 8.0
Core plan($27/month):
Unlimited physical products, ~2.9% + 30¢ per transaction, Digital products, Free custom domain for a year, Abandoned cart recovery, Gift cards (via app), recurring payments, No staff account limit.
Value for price: 8.5
$31-$40 No offering at this amount.
Business ($32/month):
Advanced ecommerce features, Same transaction fees, Free domain for a year, Subscription payments, Automated international sales tax, Label printing, Dropshipping, Product reviews, No staff account limit.
Value for price: 8.7
Shopify Standard ($79/month):
Lower card fees (2.6% + 30¢), Gift cards, Professional reports, 5 staff accounts.
Value for price: 8.5
No offering at this amount.
$151-$200 No offering at this amount.
Business Elite ($159/month):
All ecommerce features, Automated sales tax for up to 500 transactions/month, Custom reports, Loyalty program, Priority support, No staff account limit.
Value for Price: 9/10
Advanced Shopify ($299/month):
Lowest card fees (2.49% + 30¢), Advanced report builder, Real-time carrier shipping, Up to 15 staff accounts
Value for price: 8.8
No offering at this amount.
In some cases companies have different prices based on various components like a location. As a result in rare cases the prices displayed here can differ from the ones you see on their websites.

Hosting quality

Hosting qualityExamines the reliability and performance of the hosting solutions.Score Components:

  • Uptime (40%): Consistency and reliability of website availability.
  • Speed (30%): Loading times and performance.
  • Bandwidth and storage (20%): Sufficiency of resources provided.
  • Data centers (10%): Quality and distribution of hosting infrastructure.

🏆 Winner: Shopify. Shopify excels with proprietary e-commerce-focused cloud hosting, boasting a 99.99% uptime guarantee and strategic global data centers. It’s ideal for high-traffic online stores. Wix, with a 99.95% uptime and 10 global data centers, provides more affordable, general-purpose hosting, suitable for smaller budgets and websites. Shopify stands out for specialized reliability, earning it a higher rating.

Do they offer hosting? Yes, included in all paid plans Yes, included in all paid plans, free plan with limited features
Data Centers: 5 globally: USA (Ashburn, Virginia; Santa Clara, California), Canada (Toronto, Ontario), Ireland (Dublin), and Singapore 10 globally: USA (Ashburn, Virginia; Los Angeles, California; Miami, Florida), Germany (Frankfurt), Israel (Tel Aviv), India (Mumbai), Brazil (São Paulo), Singapore, South Korea (Seoul), and Taiwan (Taipei)
Type of hosting: Proprietary cloud-based hosting Multi-Cloud Infrastructure (AWS, GCP, own data centers)
Uptime: 99.99% 99.95%
Uptime Guarantee: Yes, 99.99% No

Website Speed Optimization

Website Speed OptimizationEvaluates optimization of website loading timesScore Components:

  • PageSpeed Score (30%): Google’s score indicating performance optimization.
  • Loading Time (30%): The average time until a website is fully interactive.
  • Mobile Optimization (15%): Optimization effectiveness for mobile devices.
  • Resource Optimization (15%): Optimizing images, scripts, and other heavy resources.
  • CDN Usage (10%): Use of CDN to enhance speed across geolocations.

🏆 Winner: Wix Both Wix and Shopify place a high priority on website performance and page speed, with Wix focusing on integrating tools like the Site Speed dashboard and Shopify emphasizing app optimization and Google AMP, however Wix gets a slight edge when it comes to website speed optimization.

Focus App optimization, Google AMP Site Speed dashboard, Core Web Vitals
Performance Tools Google Lighthouse, PageSpeed Insights Google PageSpeed Insights Integration
Key Strategies App efficiency, Theme optimization Media optimization, CDN, Mobile-first
Load Times Varies widely, dependent on optimization 0.8s to 3.5s (Average: 1.6s)
Page Speed Scores Range Scores vary; influenced by apps, images 34/100 to 98/100 (Average: 81.9/100)
Core Web Vitals Improvement Emphasis on LCP, FID, CLS improvements 25% increase in good CWV scores over a year

In the recent years Wix has significantly focused on enhancing website performance and page speed, integrating tools like the Site Speed dashboard with Google PageSpeed Insights to provide a holistic view of website performance metrics. Emphasizing media optimization, code simplification, content distribution networks, lazy load techniques, and mobile-first designs, Wix’s infrastructure includes globally distributed CDNs, improving content delivery. Successfully improving Core Web Vitals (CWV) scores, Wix saw a 25% increase in sites with good CWV scores over a year. Real-world performance analysis of 909 Wix websites showed a wide range of page speed scores from 34/100 to 98/100, averaging 81.9/100, with the Largest Contentful Paint an important metric for website loading, ranged from 0.8 seconds to 3.5 seconds, with an average of 1.6 seconds.

Shopify, like Wix, places a strong emphasis on website performance and page speed. Shopify’s approach to enhancing site speed includes app optimization by removing unneeded app code, conditionally loading apps, avoiding immediate pop-up displays, and incorporating app functionality directly into themes. This approach leverages Shopify’s fast servers and CDN network to boost load speed. Shopify also suggests utilizing Google AMP for faster mobile page loads, although with some design compromises. Analysis of three Shopify sites showed a range of Shopify speed scores from 14 to 75, Google PSI scores from 8 to 80, and load times varying from 10.6 seconds to 2.3 seconds. Continuous maintenance and optimization are essential for keeping Shopify stores fast.

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Plugins and integrations

Plugins and integrationsMeasures the range and effectiveness of additional plugins and integrations.Score Components:

  • Variety of options (40%): Range of available add-ons.
  • Integration smoothness (30%): Ease of integrating plugins into the site.
  • Quality of plugins (20%): Functionality and reliability of the options.
  • Custom integration capabilities (10%): Support for custom or third-party integrations.

🏆 Winner: Shopify. Shopify scores 8.7, leading the way with its extensive range of ecommerce-focused plugins and seamless integrations. It’s a powerhouse for adding functionalities that scale with your business. Wix, with a decent 8.2, offers a variety of plugins too, but Shopify’s breadth and depth, especially for online stores, give it the upper hand.

It is however worth mentioning that there are more free plugins available for Wix compared to Shopify.

Wix Applications

Shopify Applications

Marketing Features

Marketing featuresAssesses tools and options available for marketing.Score Components:

  • SEO tools (40%): Effectiveness of SEO features.
  • Marketing automation (30%): Availability and quality of marketing tools.
  • Social Media integration (20%): Ease and depth of social media connectivity.
  • Email marketing (10%): Quality and usability of email marketing tools.


🏆 Winner: Shopify. Shopify stands out for its more advanced ecommerce-focused marketing tools, especially in analytics and ad campaign management. Wix is strong in email marketing and blogging, ideal for content-driven strategies.

SEO Tools
Email Marketing
Social Media Integration Advanced integration for selling directly on social platforms Easy linking and social post creation
Analytics and Reporting Detailed analytics for in-depth insights Basic analytics for website traffic and engagement
Ads and Promotions Google Ads integration; sophisticated ad campaign management Wix’s Ascend platform for ad management and promotions

Customer Support

Customer supportEvaluates the quality and availability of support options.Score Components:

  • Response time (40%): Speed of support responses.
  • Support quality (30%): Effectiveness and helpfulness of the support.
  • Availability (20%): Range of support channels (phone, chat, email).
  • Resource richness (10%): Quality of self-help and educational materials.

🏆 Winner: Shopify. Shopify is winning this category with its 24/7 customer support and a wide range of online resources, including guides, forums, and FAQs. Users often praise its responsive support team and comprehensive help documentation, making it easier for businesses to resolve issues quickly.

Wix provides its users with a variety of support channels, including an extensive knowledge base, email support, and scheduled phone calls in several languages. Although it doesn’t offer 24/7 live chat support like Shopify, Wix is commended for its detailed help articles and user-friendly support interface, ensuring users have access to the information and assistance they need for their website.


SecurityLooks at the platforms’ security measures and data protection.Score Components:

  • Data protection (40%): Safeguards for user and customer data.
  • SSL and encryption (30%): Implementation of secure connections.
  • Compliance (20%): Adherence to industry security standards.
  • Regular updates (10%): Frequency of security updates and patches.

🏆 Winner: Shopify. Shopify’s focus on security is paramount, offering robust protection with SSL certificates, PCI compliance, and regular updates to safeguard against threats. This is especially vital for ecommerce sites dealing with sensitive customer data. Shopify’s infrastructure is designed to provide high-level security, giving store owners and customers peace of mind.

Although it may not offer the same level of specialized ecommerce security features as Shopify, Wix is committed to maintaining a secure platform for all types of websites. This includes regular monitoring and updates to protect against the latest cyber threats, ensuring that users’ websites are safe and their visitors’ data is protected.


AI Capabilities

AI capabilitiesMeasures the effectiveness of AI-driven features and tools.Score Components:

  • Automation efficiency (40%): Impact of AI on streamlining processes.
  • Personalization (30%): AI-driven customization for users or customers.
  • AI-Assisted design (20%): Role of AI in website design and functionality.
  • Data analysis (10%): Use of AI in interpreting user data and analytics.
Personalized Design Wix ADI offers tailored design suggestions based on user inputs
SEO Optimization AI-driven recommendations for better search engine visibility AI-guided SEO advice for optimal content placement and structure
Customer Behavior Analysis Advanced analytics to understand customer preferences
Sales Predictions AI-powered sales forecasting tools
Inventory Management AI tools to assist in efficient inventory handling
Content Generation AI assistance in creating and optimizing site content

🏆 Winner: Wix. Wix’s AI capabilities, particularly through its Artificial Design Intelligence (ADI) system, are highly user-friendly and innovative. It excels in offering personalized website design suggestions, content optimization, and streamlined site setup processes. Wix’s AI also assists in providing SEO recommendations and layout adjustments based on user behavior.

Shopify, with a score of 7.9, utilizes AI mainly to enhance the ecommerce experience. Its AI features focus on customer behavior analysis, personalized shopping experiences, inventory management, and sales predictions. While Shopify’s AI is powerful, it is more business and data-centric compared to Wix’s design-focused AI.

User Management

User ManagementAssesses the platforms’ capabilities in managing user roles, permissions, and accessibility.Score Components:

  • Role Customization (40%): Flexibility in creating and defining user roles and permissions.
  • Ease of Management (30%): User interface and tools for managing users.
  • Access Control (20%): Effectiveness of access control measures for different user levels.
  • Scalability (10%): Ability to manage a growing number of users efficiently.

🏆 Winner: Wix. Managing your online team with Shopify and Wix involves different approaches to website editing access.

  • Shopify enforces staff account limits based on plans, ranging from 2 to 15, with Shopify Plus offering unlimited accounts. Collaborators with limited access are also an option.
  • Wix allows unlimited editors regardless of the plan, but caution is needed with 50+ editors to avoid potential backend performance issues. It excels for large, collaborative teams.

Both platforms support simultaneous editing. Shopify uses avatar icons to indicate co-workers, while Wix displays a warning for concurrent editing, preventing accidental overwrites.

Shopify User roles and access levels:

Role Description Access Highlights
Store Owner Full control over store Manage products, orders, discounts, payments, apps, settings. Create and manage staff accounts.
Staff Configurable access by owner Add/edit products, manage orders, fulfill orders, manage customers, update content. Access level can be customized by the owner.
Collaborator Limited access for external partners View and manage specific sections like blog or product categories. Cannot access full store settings.

Wix User roles and access levels:

Role Description Access Highlights
Site Owner Full control over website Manage pages, menus, forms, SEO, settings. Create and manage editor and contributor accounts.
Editor Full editing access to website content Add/edit pages, modify text and images, adjust design elements, create forms. Cannot manage site settings or user accounts.
Contributor Limited access to specific pages/sections Edit assigned pages and sections only. No access to other site areas.
Member Access to specific features Login access to forums, private pages, or other restricted areas. Limited interaction with overall site management.

Additional Features

SSL Certificate
Custom Domain
Free Custom Domain Included
International Domains
Mobile Responsive
Page Speed
Website Builder Mobile App
Convert a Website To An App
Website Analytics
Multilingual Sites
Multiple Users

User Feedback

4,499 reviews
4.4 out of 5 stars
1,647 reviews
4.2 out of 5 stars

Shopify’s slightly higher rating on G2 Crowd can be largely attributed to its specialization in ecommerce. Its comprehensive features, ease of use, and robust customer support cater specifically to online businesses, leading to high user satisfaction among those seeking a dedicated ecommerce solution.

Wix, while also highly rated, serves a broader range of website needs beyond ecommerce. This generalist approach appeals to a wide user base but may not resonate as strongly with users who prioritize advanced ecommerce functionalities, which could explain its slightly lower rating compared to Shopify.

The making of this blog

We followed a clear, step-by-step process to write and research this article.


Which platform is better for beginners, Wix or Shopify?

Wix is generally better for beginners due to its intuitive interface and drag-and-drop design. It’s user-friendly and requires less technical know-how. Shopify, while not overly complex, has a steeper learning curve, especially for those new to ecommerce.

Can I use both Wix and Shopify for selling products internationally?

Yes, both platforms support international sales. Shopify offers advanced features like multi-currency support and international domain capabilities, making it well-suited for global ecommerce. Wix also supports international selling, but its features are more basic compared to Shopify.

How do Wix and Shopify differ in terms of customization and design flexibility?

Wix offers greater customization and design flexibility, especially with its wide range of templates and drag-and-drop editor. It’s ideal for creating unique, visually appealing sites. Shopify, on the other hand, focuses more on ecommerce functionality, with templates that are professional but offer less design flexibility than Wix.

What are the major differences in pricing and value between Wix and Shopify?

Wix generally offers more affordable plans, making it a cost-effective option for small businesses and individuals. It provides a good balance of features at lower price points. Shopify’s plans are more expensive, but they include advanced ecommerce features, making it a better value for users who are focused on scaling their online business.
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