Unbounce vs Appy Pie: Comprehensive comparison guide for 2024

Final verdict

Appy Pie and Unbounce cater to different niches within the website building and online marketing ecosystem, each with its unique strengths.

Unbounce (Overall Grade: 6.4/10)

excels in creating high-converting landing pages, popups, and sticky bars, making it an ideal choice for marketers focused on optimizing conversion rates. Its user-friendly interface, coupled with a rich array of templates designed for conversion, provides a solid foundation for businesses looking to maximize their marketing efforts. However, it falls short in broader website building capabilities and ecommerce features compared to Appy Pie.
Appy Pie (Overall Grade: 7.2/10)

stands out for its ease of use and versatility, offering a broader range of website building and app development solutions. With a focus on no-code development, it enables users to quickly set up websites and apps, making it particularly appealing for small businesses and individuals without technical expertise. Its comprehensive ecommerce solution and superior customer support further enhance its attractiveness for users looking for an all-in-one platform.

	Overall grade: 6.4	Overall grade: 7.2
Design functionalities & templates	7.8	6.8
Ease of use	8.2	8.3
Ecommerce	4.8	7.2
Website Editors	7.5	7.7
Product testing options	6.6	8.9
Price	7.0	7.4
Hosting quality	3.9	6.9
Website speed optimization	5.6	5.0
Plugins and integrations	6.8	6.4
Marketing features	7.4	7.5
Customer support	7.7	8.2
Security	8.4	7.5
AI capabilities	7.5	7.2
User Management	7.2	7.3
Overall	6.4	7.2

Best for ecommerce

4.8

7.2

Verdict

: For users focused on ecommerce, Appy Pie offers a more comprehensive suite of features tailored for creating and managing online stores, making it the better choice for ecommerce purposes.

Unbounce

: While Unbounce excels in creating high-converting landing pages, its ecommerce capabilities are limited to integrations with platforms like Shopify or Ecwid. It’s best suited for users who need to optimize conversion rates rather than manage an online store directly within the platform.
Appy Pie

: Stands out with its robust ecommerce features, including product and inventory management, shopping cart functionality, and multiple payment options. It’s designed for users looking for an all-in-one solution to build and manage their online store without needing extensive technical knowledge.

Best for informational & business websites

5.9

7.4

Verdict

: Appy Pie is better suited for informational and business websites, offering a higher score and a more user-friendly platform for creating diverse types of websites without coding skills.

Unbounce

: Specializes in creating custom landing pages, popups, and sticky bars with a focus on optimizing conversion rates. While it offers a powerful platform for targeted marketing campaigns, its narrower focus and lower score suggest it might not be as versatile as Appy Pie for broader informational and business website needs.
Appy Pie

: With a higher score for informational and business websites, Appy Pie stands out for its ease of use and versatility. It’s designed for users of all skill levels to quickly create professional-looking websites, making it a more suitable choice for those needing a straightforward, efficient solution for their informational or business website.

Detailed comparison

7.8

6.8

🏆

Winner: Unbounce.

Unbounce offers a more focused and conversion-optimized design approach, making it a better choice for businesses looking to create high-converting landing pages.

Unbounce provides a gallery of over 100 high-converting templates for landing pages, popups, and sticky bars. These templates are designed with conversion in mind, incorporating knowledge and insights gained from Unbounce’s experience in optimizing landing pages. Users have the flexibility to choose from these ready-to-use templates or start with a blank canvas to create their own designs using Unbounce’s drag-and-drop builder.

Unbounce Themes

On the other hand, Appy Pie offers a wide array of website templates with over 10,000 options, catering to various needs and budgets. Categorized across industries, these templates are mobile-friendly and customizable, allowing users to edit colors, fonts, layouts, and add features. The platform’s pre-designed themes, layouts, and user-friendly drag-and-drop builder enhance visual appeal and customization ease, making it accessible for users without coding knowledge.

Appy Pie Themes

Get a head start on website creation with AI

Create a custom website tailored to your business needs 10X faster with 10Web AI Website Builder!

Generate Your Website

No credit card required

8.2

8.3

🏆 Winner: Appy Pie

. With a score of 8.3, Appy Pie edges out Unbounce (8.2) in terms of ease of use. Appy Pie’s no-code, drag-and-drop interface and pre-built templates make it highly accessible for users without coding skills. Unbounce, while also user-friendly, is more focused on creating optimized landing pages and may require a bit more learning.

Learning Resources

🏆 Winner: Unbounce

. Unbounce offers a rich collection of learning resources, including a comprehensive Help Centre, a podcast, and a video library. Appy Pie also provides learning resources, but they are not as extensive as Unbounce’s.

Learn Unbounce

Learn Appy Pie

4.8

7.2

Unbounce and Appy Pie offer different approaches to ecommerce. Unbounce focuses on creating high-converting landing pages that can be integrated with ecommerce platforms like Shopify or Ecwid. On the other hand, Appy Pie provides a more comprehensive ecommerce solution with features like product and inventory management, shopping cart, multiple currencies, promotions and discounts, order management, shipping options, analytics, and tax management.


Ecommerce themes and templates	2.0	6.0
Product page customization	3.0	7.0
Payment processing and commissions	6.5	6.5
POS capabilities	0.0	6.0
Payment gateways	7.0	7.5
Product numbers	0.0	6.5
Additional ecommerce features	4.5	7.0

Unbounce ecommerce features:

Shopify, Ecwid, or other ecommerce solutions integration

Unbounce does not have the possibility to create or customize product pages, it’s primarily focused on building landing pages, with the possibility to integrate with ecommerce platforms such as Shopify or Ecwid.

Unbounce supports payment processing through an integration with Stripe, allowing users to create landing pages that can handle transactions directly, with Stripe facilitating global payments in over 135 currencies.

Appy Pie ecommerce features:

Product and Inventory Management
Shopping Cart
Multiple Currencies
Promotions and Discounts
Order Management
Shipping Options
Analytics
Tax management

Appy Pie add a product

Appy Pie’s Website Builder provides users with extensive customization options for product pages, enabling the creation of unique online stores or product showcases without requiring advanced coding skills.

Appy Pie offers a user-friendly platform for integrating payment processing and POS capabilities into mobile apps and online stores, supporting multiple payment gateways like PayPal, Stripe, and Square for secure and versatile customer transactions.

Ecommerce themes & templates

Unbounce primarily focuses on building landing pages, and does not have ecommerce specific templates. In contrast, Appy Pie offers a small selection of ecommerce website templates. These templates are designed to help users create online stores quickly and efficiently, without the need for coding skills. Appy Pie’s ecommerce templates feature mobile-first designs, customizable product galleries, and various other features aimed at enhancing the online shopping experience for both the store owner and their customers.

Considering the features, availability, cost, and flexibility, Appy Pie appears to be a more robust and flexible ecommerce solution compared to Unbounce. However, if you are looking for a platform with a strong focus on optimizing conversion rates, Unbounce might still be worth considering.

7.5

7.7

🏆

Winner: Appy Pie

. Appy Pie, with a score of 7.7, offers a user-friendly, cloud-based platform that allows individuals, professionals, and small businesses to create mobile-friendly websites without needing to code. It offers a drag-and-drop interface, customizable templates, and various features like social media integration, ecommerce capabilities, and SEO tools. This makes it an ideal solution for quickly creating a wide range of websites, from landing pages to online stores, tailored to users’ specific needs and brand identities.

Appy Pie editor

Unbounce’s editor, scoring 7.5, is equipped with a user-friendly drag-and-drop interface, enabling users to design and customize landing pages without the need for coding skills. It offers a variety of templates, widgets, and elements such as forms and buttons, alongside options for integrating custom HTML, CSS, and JavaScript for advanced customization. The platform supports responsive design, ensuring landing pages perform well across all devices, and includes features for A/B testing and dynamic text replacement to optimize conversion rates. Additionally, it allows for the integration of various marketing tools and platforms, enhancing the effectiveness of digital marketing campaigns.

Unbounce website editor

Mobile editor/app

5.5

🏆

Winner: Appy Pie

. Both Unbounce and Appy Pie do not offer a dedicated mobile editor app. However, Appy Pie allows users to edit their websites using a mobile browser, providing some level of mobile editing capability. On the other hand, Unbounce does not provide any mobile editing capabilities. Therefore, Appy Pie is the winner in this category due to its ability to offer some form of mobile editing, even though it’s not through a dedicated mobile app.

6.6

8.9

Overall Result

:

Appy Pie Wins

. Appy Pie scores 8.9 in product testing options, significantly higher than Unbounce’s 6.6. Both platforms do not offer a free version, but Appy Pie provides a longer trial period of 30 days compared to Unbounce’s 14 days. Additionally, Appy Pie allows testing of all premium features during the trial period, while Unbounce requires users to enter their billing information to access premium features during the trial. Neither platform offers a money-back guarantee.


Free Plan	No	No
Trial Duration	14 days	30 days
Testing Premium Features	Yes, with billing information	Yes, all features during free trial
Money Back Guarantee	No	No

7.0

7.4

Unbounce and Appy Pie have similar price scores, but Unbounce offers more advanced features and options for larger-scale operations.

	Offerings	Offerings
$10-$20	No offering at this amount.	Start ($18/month): Suitable for personal projects, offering 50 GB storage and access to professional theme templates, domain connection, no Appy Pie ads, CSS & Java customization, etc. Value for price: 6.5
$30-$40	No offering at this amount.	Grow ($36/month): Aimed at small businesses, providing unlimited storage, advanced marketing and monetizing tools, multiple payment gateways, etc. Value for price: 8.5
$90-$100	Build ($99.00/month): Provides tools for building and launching high-converting landing pages, unlimited pages, popups, sticky bars, a form builder, free hosting, AI copywriting, custom scripts, 1,000+ integrations, support for 1 root domain with unlimited subdomains, catering up to 20,000 monthly unique visitors. Value for price: 6.5	No offering at this amount.
$100-$200	Experiment ($149.00/month): Includes everything in the Build plan plus unlimited A/B tests, advanced reporting, dynamic text replacement, support for 2 root domains, and up to 30,000 monthly unique visitors. Value for price: 7.5	No offering at this amount.
$200-$300	Optimize ($249.00/month): Adds to the Experiment plan with AI traffic optimization, visitor behavior insights, advanced targeting, supports 3 root domains, and caters to up to 50,000 monthly unique visitors. Value for price: 8.0	No offering at this amount.
$600+	Concierge (Starting at $649/month): Offers everything in the Optimize plan plus dedicated support, implementation services, client and user management, flexible add-on plans for scaling, starting with 5 root domains and 100,000 monthly unique visitors, with options to scale.	No offering at this amount.

In some cases companies have different prices based on various components like a
location. As a result in rare cases the prices displayed here can differ from the ones you see on their
websites.

3.9

6.9

Winner: Appy Pie

. Appy Pie offers a proprietary hosting service with a 99% uptime guarantee and uses Amazon Web Services for its data centers. Unbounce, on the other hand, does not specify the type of hosting it provides, does not offer an uptime guarantee, and does not disclose the locations of its data centers. Therefore, Appy Pie is the winner in this comparison.


Do they offer hosting?	Yes	Yes
Data Centers:	Not disclosed	Amazon Web Services (AWS)
Type of hosting:	Not specified	Proprietary hosting service
Uptime:	99.96%	99%
Uptime Guarantee:	No	Yes, 99%

5.6

5.0

🏆 Winner: Unbounce

Both Unbounce and Appy Pie have their own strategies for website speed optimization. However, Unbounce seems to have a more direct approach with specific strategies like image optimization, caching, and Speed Booster, while Appy Pie relies on the user to optimize the website’s speed using their tools and features.


Focus	Image optimization, Caching, Speed Booster	User-dependent optimization
Performance Tools	Unbounce Speed Booster	Appy Pie’s tools and features
Key Strategies	Image optimization, Caching	User-dependent optimization
Load Times	Varies depending on optimization and website complexity	Varies depending on optimization and user’s location
Page Speed Scores Range	Varies depending on optimization and website complexity	Varies depending on optimization and user’s location
Core Web Vitals Improvement	No information provided	No information provided

Unbounce, a website builder specifically designed for creating custom landing pages, popups, and sticky bars, focuses on image optimization and caching as their key strategies for website speed optimization. They also have a feature called Speed Booster to help improve the speed of the websites. However, the load times and PageSpeed scores vary depending on the optimization and complexity of the website.

On the other hand, Appy Pie, a no-code development platform, does not directly implement specific speed optimization strategies for your website. Instead, they offer various tools and features that can help you optimize your website’s speed on your own. The load times and PageSpeed scores also vary widely, depending on the optimization and the user’s location.

Neither Unbounce nor Appy Pie provide any information on their Core Web Vitals improvements.

Get a head start on website creation with AI

Create a custom website tailored to your business needs 10X faster with 10Web AI Website Builder!

Generate Your Website

No credit card required

6.8

6.4

🏆 Winner: Unbounce.

Unbounce scores 6.8, slightly ahead of Appy Pie’s 6.4. Unbounce offers over 50 free apps and integrations, enhancing the functionality of landing pages. Appy Pie, on the other hand, provides a range of plugins and extensions, but their availability differs across plans. While Unbounce’s integrations allow for advanced analytics, enhanced marketing automation, and direct e-commerce transactions, Appy Pie’s plugins enable functionalities such as ecommerce capabilities, social media integration, SEO tools, and more. Both platforms offer a variety of integrations, but Unbounce’s focus on landing page functionality gives it the edge.

Unbounce Applications

Unbounce apps and integrations

Appy Pie Applications

Appy Pie integrations

7.4

7.5

🏆

Overall Winner: Appy Pie

. Appy Pie edges out Unbounce with a slightly higher score, offering a comprehensive suite of marketing features including SEO tools, email marketing, blogging, social media integration, analytics and reporting, and ads and promotions. Unbounce, while strong in its own right, lacks blogging capabilities.

Marketing Features
SEO Tools
Email Marketing	with integration of third-party services
Blogging
Social Media Integration
Analytics and Reporting
Ads and Promotions

7.7

8.2

🏆 Winner: Appy Pie

. With a customer support score of 8.2, Appy Pie outperforms Unbounce, which has a score of 7.7. Appy Pie offers 24/7 customer support through various channels including live chat, email, and phone. They also provide extensive documentation and tutorials on their website to help users troubleshoot common problems on their own.

Unbounce also offers a variety of customer support options, including live chat, email, and phone, but these are only available Monday to Friday, from 6 AM to 6 PM PST. However, they do provide 24/7 support through their Help Centre, Community, and Chat Bot. For enterprise-level customers, Unbounce offers a dedicated customer support team aimed at optimizing campaign performance.

8.4

7.5

🏆

Winner: Unbounce

. Unbounce has a higher security score and offers a more comprehensive security framework. It ensures compliance with key regulations, employs a defense-oriented architecture, and uses network safety measures. Unbounce’s systems are designed to minimize attack risks and ensure swift recovery processes. It also emphasizes the importance of user consent and compliance with privacy laws.

Appy Pie also offers secure private data storage and protection, with advanced encryption and strict access controls. It ensures website security through SSL encryption, regular security audits, and secure hosting. However, it falls slightly short compared to Unbounce in terms of overall security measures and score.

7.5

7.2


AI Builder	Unbounce’s Smart Builder optimizes landing page creation	Appy Pie’s AI builder simplifies website creation
AI Ecommerce features		Personalized shopping experiences and AI chatbots
AI Content Generation	Smart Copy for generating marketing content	AI algorithms for generating tailored content
Additional AI Features	Smart Traffic for enhancing conversion rates	Chatbots, virtual assistants, and AI-powered analytics

🏆 Winner: Appy Pie

. With a score of 7.2, Appy Pie’s AI capabilities are more comprehensive, offering features for website creation, ecommerce, content generation, and additional features like chatbots and AI-powered analytics.

Appy Pie AI feature

Unbounce, scoring 7.5, focuses its AI capabilities on optimizing landing page creation and enhancing conversion rates. While its AI features are powerful, they are more specific to landing pages and conversion optimization.

7.2

7.3

🏆 Winner: Appy Pie

. Both Unbounce and Appy Pie offer different user roles and access levels, but Appy Pie edges out Unbounce with a slightly higher user management score.

Unbounce offers one staff account on its basic plan, with the option to expand up to 15 accounts on the premium plan. It also provides customizable permissions, enabling you to restrict or grant access based on roles such as viewer, author, and administrator.
The Appy Pie website builder offers different user access levels based on the plan chosen. For the Free Plan, one user has full editing privileges. Paid plans include the Starter Plan (3 users), Hobby Plan (5 users), Professional Plan (10 users), and Enterprise Plan (unlimited users). Each plan designates an Admin with full access and additional Editors with varying editing rights. Additionally, paid plans allow for customization of roles, enabling tasks such as content editing or design adjustments.

Unbounce User Roles and Access Levels:

Role	Description	Access Highlights
Viewers	Members of your team who want to view and approve pages, popups, or sticky bars before publication.	Can access pages, popups, sticky bars, stats, and leads. Cannot edit/manage pages or access account management, billing details, domains, or add users.
Authors	Designers or copywriters invited to edit landing pages.	Can edit, manage, publish/unpublish pages, popups, sticky bars. Have access to viewing leads and stats. Cannot access account management, billing details, domains, or add users.
Administrators	Manage the Unbounce account, including billing details.	Can edit, manage, publish/unpublish pages, popups, sticky bars. Can access account management, billing details, domains, and add users. Cannot delete leads or remove other Admins.

Unfortunately, Appy Pie does not provide a detailed user roles table.

Additional Features


SSL Certificate
Custom Domain
Free Custom Domain Included
International Domains
Mobile Responsive
Page Speed
Website Builder Mobile App
Convert a Website To An App
Website Analytics
Multilingual Sites
Multiple Users

User Feedback

Unbounce

359 reviews

4.4 out of 5 stars

Appy Pie

1328 reviews

4.7 out of 5 stars

Unbounce’s user feedback reveals a mixed sentiment. Users appreciate its user-friendly, drag-and-drop page builder, which allows for quick creation and editing of landing pages without the need for technical expertise. It’s also praised for its A/B testing capabilities, CRM integrations, and swift marketing content turnaround. However, there are concerns about customer service and billing practices, as well as technical limitations such as responsiveness issues and the absence of global elements for content updates across multiple pages.

On the other hand, Appy Pie receives positive feedback for its user-friendly interface and excellent customer support. Users appreciate its ease of use, extensive features, and the ability to create apps and websites quickly. While some users would like more customization options and templates, overall, Appy Pie is seen as a valuable tool for businesses and individuals seeking to create apps and websites efficiently, without the need for complex coding.

The making of this blog

We followed a clear, step-by-step process to write and research this article.

Our Ranking Criteria

FAQ

Which platform is better for creating landing pages, Unbounce or Appy Pie?

Unbounce is specifically designed for creating high-converting landing pages, popups, and sticky bars, making it the superior choice for marketers focused on optimizing conversion rates. Its user-friendly interface and a rich array of templates designed for conversion provide a solid foundation for businesses looking to maximize their marketing efforts.

Can I use Appy Pie for ecommerce?

Yes, Appy Pie offers a comprehensive suite of ecommerce features tailored for creating and managing online stores. It stands out with robust ecommerce capabilities, including product and inventory management, shopping cart functionality, and multiple payment options, making it an all-in-one solution for users looking to build and manage their online store without needing extensive technical knowledge.

How do Unbounce and Appy Pie compare in terms of ease of use?

Appy Pie edges out Unbounce in terms of ease of use, scoring slightly higher. Appy Pie’s no-code, drag-and-drop interface and pre-built templates make it highly accessible for users without coding skills. Unbounce, while also user-friendly, is more focused on creating optimized landing pages and may require a bit more learning to fully utilize its conversion optimization features.

Which platform offers better customer support, Unbounce or Appy Pie?

Appy Pie offers superior customer support with a higher score, providing 24/7 customer support through various channels including live chat, email, and phone. They also provide extensive documentation and tutorials on their website to help users troubleshoot common problems on their own. Unbounce offers a variety of customer support options as well, but Appy Pie’s round-the-clock availability and comprehensive resources give it the edge in customer support.

Are there any significant differences in the hosting quality between Unbounce and Appy Pie?

Appy Pie offers a proprietary hosting service with a 99% uptime guarantee and uses Amazon Web Services for its data centers, providing reliable and secure hosting. Unbounce does not specify the type of hosting it provides, does not offer an uptime guarantee, and does not disclose the locations of its data centers, making Appy Pie the winner in terms of hosting quality.

Which platform is better for SEO and marketing features?

Appy Pie slightly outperforms Unbounce in marketing features, offering a comprehensive suite including SEO tools, email marketing, blogging, social media integration, analytics and reporting, and ads and promotions. Unbounce, while strong in its own right, lacks blogging capabilities, giving Appy Pie a slight edge in this category.