Unbounce vs Mobirise: Comprehensive comparison guide for 2024

Final verdict

Unbounce and Mobirise cater to different niches within the website building landscape, each with its unique strengths.

• 
  Unbounce (Overall Grade: 6.4/10)
  
  excels in creating high-converting landing pages, popups, and sticky bars with a strong focus on optimizing conversion rates. It’s particularly suited for marketers and businesses looking to enhance their online campaigns through detailed analytics, A/B testing, and a variety of integrations. Unbounce’s user-friendly interface, coupled with its robust customer support and security measures, makes it a reliable choice for users prioritizing conversion optimization and marketing efficiency.
• 
  Mobirise (Overall Grade: 5.9/10)
  
  stands out for its simplicity and ease of use, making it ideal for non-tech savvy users and small to medium-sized projects. With its offline editing capability, wide range of templates, and drag-and-drop interface, Mobirise is particularly appealing for users looking to quickly create visually appealing, mobile-responsive websites without delving into coding. While it may lack some of the advanced features and integrations offered by Unbounce, Mobirise offers a straightforward solution for users seeking basic website creation tools.

Best for ecommerce

Verdict

: While both Unbounce and Mobirise offer tools for building ecommerce sites, Mobirise edges out with a slightly higher score and features more aligned with traditional ecommerce needs.

• 
  Unbounce
  
  : Best suited for marketers focused on creating high-converting landing pages that can integrate with ecommerce platforms. It’s ideal for targeted campaigns rather than full-fledged online stores.
• 
  Mobirise
  
  : Offers a more comprehensive solution for small to medium-sized ecommerce sites with its user-friendly interface and customizable templates. Its slightly higher ecommerce score and focus on responsive design make it a better choice for those looking to build a more traditional online store.

Best for informational & business websites

Verdict

: Mobirise is better suited for informational and small business websites due to its ease of use, wide range of templates, and offline editing capabilities. Unbounce, while strong in conversion optimization, may not offer the same level of simplicity and design variety needed for these types of websites.

• 
  Unbounce
  
  : Specializes in creating high-converting landing pages with a focus on optimization and analytics. It’s ideal for marketers looking to capture leads and analyze performance, but may be more complex than necessary for basic informational sites.
• 
  Mobirise
  
  : Offers a straightforward, offline website building experience with a vast selection of templates. It’s particularly appealing for users who prefer a simple drag-and-drop interface and need to create responsive, visually appealing sites without delving into code.

Detailed comparison

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Winner: Mobirise.

If you’re looking for a platform that offers a wider variety of templates and designs, Mobirise is the preferred choice.

Unbounce provides a gallery of over 100 high-converting templates for landing pages, popups, and sticky bars. These templates are designed with conversion in mind, incorporating knowledge and insights gained from Unbounce’s experience in optimizing landing pages. Users have the flexibility to choose from these ready-to-use templates or start with a blank canvas to create their own designs using Unbounce’s drag-and-drop builder.

Unbounce Themes

Compared to Unbounce, Mobirise offers a wide variety of templates and designs for users looking to create websites. With over 9,500 free HTML website templates available, Mobirise provides a range of visually stunning layouts that are mobile-responsive, ensuring websites look great on all devices. These templates are designed with clean code structures for easy customization and feature fast load times, beneficial for both user experience and search engine optimization (SEO).

Mobirise Themes

🏆 Winner: Mobirise

. Scoring a solid 8.8, Mobirise stands out for its user-friendly interface, making it exceptionally easy for beginners to create and manage their websites. Unbounce, with a score of 8.2, offers a robust platform but with a steeper learning curve, especially for those new to creating custom landing pages. If ease of use is a priority, Mobirise is the clear winner in this category.

Learning Resources

🏆 Winner: Unbounce

. While both platforms offer solid learning resources, Unbounce goes a step further with its wide array of detailed tutorials and active community forums, making it easier for users to learn and adapt.

Unbounce and Mobirise both offer ecommerce capabilities, but they cater to different needs and audiences. Unbounce is primarily a landing page builder, focusing on conversion optimization. It integrates with ecommerce platforms like Shopify and Ecwid, allowing users to create highly targeted ecommerce landing pages. However, it lacks ecommerce-specific templates and its entry-level plans lack key features like A/B testing.

On the other hand, Mobirise is a user-friendly platform suitable for small-scale ecommerce websites. It offers a drag-and-drop functionality and responsive design templates. It also allows for easy modification of product pages with its customizable HTML ecommerce templates. However, it lacks advanced features like extensive product sorting and comprehensive SEO options necessary for scaling online stores.

Unbounce ecommerce features:

• Shopify, Ecwid, or and other ecommerce solutions integration

Mobirise ecommerce features:

• Stripe and PayPal integration
• Marketing Tools

Ecommerce themes & templates

Unbounce primarily focuses on building landing pages, and does not have ecommerce specific templates. On the other hand, Mobirise provides templates equipped with essential features like product catalogs and payment processing, emphasizing a mobile-first design approach.

Product page customization

Unbounce does have the possibility to create or customize product pages, it’s primarily focused on building landing pages, with the possibility to integrate with ecommerce platforms such as Shopify or Ecwid. Mobirise offers customizable HTML ecommerce templates that allow for easy modification of product pages to suit various online store needs.

Payment processing

Unbounce supports payment processing through an integration with Stripe, allowing users to create landing pages that can handle transactions directly. Unbounce itself does not mention charging additional fees for transactions, implying that fees are subject to Stripe’s own pricing structure.

Mobirise allows for the integration of external payment gateways into websites without directly charging commissions for transactions. Users have shown interest in a variety of payment options, including SquareUp, Stripe, and PayPal, but adding these requires manual integration or the use of paid extensions.

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Winner: Mobirise

. With a score of 7.8, Mobirise offers a user-friendly drag-and-drop interface that allows users to create responsive websites without needing to code. It provides a wide range of pre-designed blocks, such as headers, galleries, sliders, and contact forms, that can be easily added and customized to web pages. Mobirise also enables users to preview their designs in real-time on different devices, ensuring their websites are mobile-friendly and look great on any screen size.

Unbounce, scoring 7.5, is equipped with a user-friendly drag-and-drop interface, enabling users to design and customize landing pages without the need for coding skills. It offers a variety of templates, widgets, and elements such as forms and buttons, alongside options for integrating custom HTML, CSS, and JavaScript for advanced customization. The platform supports responsive design, ensuring landing pages perform well across all devices, and includes features for A/B testing and dynamic text replacement to optimize conversion rates.

Mobile editor/app

🏆

Winner: Mobirise

. Both Unbounce and Mobirise offer robust website building capabilities, but when it comes to mobile editing, Mobirise takes the lead. Unbounce does not offer a dedicated mobile editor app, which means you cannot edit your website on the go using a mobile device.

Mobirise, on the other hand, does offer a mobile editor app, allowing users to make changes to their website directly from their mobile device. However, it’s important to note that the Mobirise mobile editor app is not compatible with all mobile devices. Despite this limitation, the presence of a mobile editor gives Mobirise an edge over Unbounce in this category.

Overall Result

:

Unbounce wins

. Unbounce scores 6.6, offering a 14-day free trial and the possibility to test premium features. Mobirise scores 5.0, offering a free version but no trial version or the possibility to test premium features. Neither of the platforms offers a money-back guarantee.

Unbounce offers a range of plans catering to different needs, while Mobirise keeps it simple with a free plan and an affordable paid plan.

Winner: Unbounce

. Unbounce offers hosting with a 99.96% uptime, although it does not provide an uptime guarantee or disclose the locations of its data centers. Mobirise also offers hosting, but it does not disclose any information about its uptime, uptime guarantee, or data center locations. Due to the lack of transparency from both platforms, the hosting quality scores are relatively low. However, Unbounce’s disclosed uptime gives it an edge over Mobirise.

🏆 Winner: Unbounce

Both Unbounce and Mobirise have their own strategies for website speed optimization. However, Unbounce takes the lead with a slightly higher score.

Unbounce, a powerful website builder, focuses on image optimization, caching, and a feature called Speed Booster for website speed optimization. However, the load times and PageSpeed scores vary depending on the optimization and website complexity. Unbounce does not provide any information on their Core Web Vitals improvements.

On the other hand, Mobirise, primarily an offline website builder, expects users to implement strategies for speed optimization. Both load times and PageSpeed scores vary widely, depending on the optimization and website complexity. As for Core Web Vitals improvements, they are also expected to be done by users.

🏆 Winner: Unbounce.

Unbounce scores 6.8, slightly ahead of Mobirise’s 6.6. Unbounce offers over 50 apps and integrations, all free to install, enhancing the functionality of landing pages. It allows for advanced analytics, enhanced marketing automation, direct e-commerce transactions, and personalized user engagements. Mobirise, on the other hand, offers over 70 extensions for enhancing website functionality across categories such as social media, e-commerce, and more. However, Unbounce’s focus on conversion optimization gives it a slight edge over Mobirise.

Unbounce Applications

Mobirise Applications

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Overall Winner: Unbounce

. Unbounce stands out for its strong focus on optimizing conversion rates and its ability to integrate with numerous marketing tools and analytics platforms. Mobirise, on the other hand, is a more basic tool that is primarily designed for creating small to medium-sized websites.

🏆 Winner: Unbounce

. Unbounce offers a variety of customer support options, including live chat, email, and phone, to assist users with any questions or issues they might have. Live chat and phone support are available Monday to Friday, from 6 AM to 6 PM PST, while 24/7 support can be accessed through their Help Centre, Community, and Chat Bot. This ensures that users have continuous access to assistance whenever needed.

On the other hand, Mobirise provides customer support primarily through email. Users can send their ideas, bug reports, suggestions, or any feedback to their support email. They appreciate any feedback and aim to assist users with their inquiries. Additionally, for real-time support, users can access help from within the Mobirise software. By navigating to the Help menu, users can send an email directly from the application. Typically, responses to inquiries are received within 24 hours.

When it comes to enterprise-level support, Unbounce offers dedicated customer support aimed at optimizing campaign performance. This includes a team of conversion experts who provide personalized training and optimization sessions. Additionally, the plan offers expanded support for setting up new integrations, data interpretation, result reporting, and more. Assistance is readily available through phone, email, or chat, ensuring that help is there when needed. In contrast, Mobirise does not provide enterprise-level support.

🏆

Winner: Unbounce

. Unbounce takes the lead in security with a score of 8.4, compared to Mobirise’s 6.6. Unbounce’s commitment to high security standards is evident in its PCI Level 4 Merchant status, GDPR adherence, robust disaster recovery strategies, and regular external security audits. The platform employs a secure, multi-tenant environment with strict access controls and daily data backups to safeguard customer information.

Mobirise, on the other hand, relies on the user’s practices, the security measures of the chosen web hosting service, and the configurations of integrated services for data protection. While it offers robust security measures for websites, including modifications to the .htaccess file for HTTPS enforcement, XSS protection, and other security headers, the responsibility for data protection extends to the hosting service’s security protocols and the user’s adherence to data protection best practices and legal compliance.

🏆 Winner: Unbounce

. Unbounce, with a score of 7.5, utilizes AI to optimize landing page creation, generate content, and intelligently direct visitors to the most appropriate landing page variant. These features make Unbounce a powerful tool for creating high-converting landing pages.

Mobirise, with a score of 3.8, has limited AI capabilities. Its main AI feature is an experimental AI builder that generates websites based on user prompts. However, it lacks AI content generation and additional AI features.

🏆 Winner: Unbounce

. Unbounce offers a more robust user management system compared to Mobirise.

• Unbounce offers one staff account on its basic plan, with the option to expand up to 15 accounts on the premium plan. It also provides customizable permissions, enabling you to restrict or grant access based on roles such as viewer, author, and administrator.
• Mobirise does not natively support multi-user collaboration in the same way that content management systems do.

Unbounce User Roles and Access Levels:

Mobirise does not provide user roles and access levels.

Additional Features

User Feedback

Unbounce’s user feedback reveals a mixed sentiment. Users appreciate its user-friendly, drag-and-drop page builder, which allows for quick creation and editing of landing pages without the need for technical expertise. It’s also praised for its A/B testing capabilities, CRM integrations, and swift marketing content turnaround. However, there are concerns about customer service and billing practices, as well as technical limitations such as responsiveness issues and the absence of global elements for content updates across multiple pages.

Mobirise, on the other hand, is praised for its user-friendly interface, ease of use, and quick website creation without coding. Users appreciate its drag-and-drop feature, customizable templates, and built-in code editor. However, some users have raised concerns about pricing, limited free templates, and occasional compatibility issues. Despite these concerns, Mobirise is valued for its ability to swiftly prototype websites, particularly for those lacking coding skills, making it a go-to tool for small to medium-sized projects.

FAQ