Unbounce vs Strikingly: Comprehensive comparison guide for 2024

Final verdict

Unbounce and Strikingly both offer unique strengths, catering to different user needs and preferences.

• 
  Unbounce (Overall Grade: 6.4/10)
  
  is a powerful tool for creating high-converting landing pages, popups, and sticky bars. It excels in conversion rate optimization, offering a wide range of templates and a user-friendly drag-and-drop interface. Unbounce integrates seamlessly with various marketing tools and analytics platforms, making it ideal for marketers focused on lead generation and campaign performance. However, it lacks built-in ecommerce features and has a steeper learning curve for beginners.
• 
  Strikingly (Overall Grade: 6.6/10)
  
  provides a versatile platform for building professional-looking websites without coding knowledge. It offers a variety of customizable templates, built-in ecommerce features, and SEO tools, making it suitable for small businesses and individuals. Strikingly’s user-friendly interface and affordable pricing plans make it accessible to a broad audience. While it may not match Unbounce’s conversion-focused capabilities, it provides a comprehensive solution for creating and managing websites.

Best for ecommerce

Verdict

: Strikingly is better suited for ecommerce due to its built-in features and ease of use, while Unbounce excels in creating high-converting landing pages that can integrate with other ecommerce platforms.

• 
  Unbounce
  
  : Unbounce is primarily designed for creating high-converting landing pages, making it a powerful tool for marketers looking to optimize conversion rates. It integrates well with ecommerce platforms like Shopify and Ecwid, allowing users to create custom product pages. However, it lacks built-in ecommerce features, which might be a limitation for those looking for an all-in-one solution. Best For Ecommerce score: 4.8.
• 
  Strikingly
  
  : Strikingly offers a more comprehensive ecommerce solution with built-in features such as product listings, inventory management, and secure payment processing. Its user-friendly interface and customizable templates make it easy to set up and manage an online store. This makes Strikingly a better choice for users looking for a straightforward and integrated ecommerce platform. Best For Ecommerce score: 7.2.

Best for informational & business websites

Verdict

: Strikingly is the better choice for creating informational business websites, offering a more user-friendly experience and a higher score in this category compared to Unbounce.

• 
  Unbounce
  
  : Unbounce is a powerful tool for creating high-converting landing pages, popups, and sticky bars. It excels in conversion rate optimization and offers a wide range of templates and a drag-and-drop interface. However, its focus on landing pages makes it less ideal for full-fledged informational business websites. Unbounce scored 5.9 in this category.
• 
  Strikingly
  
  : Strikingly is a versatile website builder that allows users to create professional-looking websites with ease. Its drag-and-drop interface and customizable templates make it an excellent choice for informational business websites. Strikingly also offers features like ecommerce integration, blogging tools, and SEO optimization, making it a well-rounded platform. Strikingly scored 7.4 in this category.

Detailed comparison

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Winner: Unbounce.

If you’re looking for a platform that offers more creative control and a wide array of design features, Unbounce is the preferred choice.

Unbounce provides a gallery of over 100 high-converting templates for landing pages, popups, and sticky bars. These templates are designed with conversion in mind, incorporating knowledge and insights gained from Unbounce’s experience in optimizing landing pages. Users have the flexibility to choose from these ready-to-use templates or start with a blank canvas to create their own designs using Unbounce’s drag-and-drop builder.

Unbounce Themes

Compared to Unbounce, Strikingly offers a wide variety of templates and designs for its website builder. With over 60 unique templates to choose from, users can find a design that suits their needs and preferences. The templates are modern, visually appealing, and customizable, allowing users to personalize their websites. Whether you’re creating a portfolio, blog, or online store, Strikingly has a template for every type of website. Additionally, the platform regularly adds new templates to keep up with the latest design trends.

Strikingly Themes

🏆 Winner: Unbounce

. Scoring a slightly higher 8.2, Unbounce is acclaimed for its intuitive drag-and-drop builder and a wide selection of templates, making it easy for users to design and customize landing pages. Strikingly, with a score of 8.1, offers a user-friendly website builder, ideal for individuals and small businesses seeking to create professional websites without coding expertise. If ease of use is a priority, Unbounce is the clear winner in this category.

Learning Resources

🏆 Winner: Unbounce

. While both platforms offer solid learning resources, Unbounce goes a step further with its comprehensive Help Centre, the Unprompted Podcast for marketing insights, and a Video Library for visual learning.

Unbounce and Strikingly offer different approaches to ecommerce. Unbounce focuses on creating high-converting landing pages that can be integrated with ecommerce platforms like Shopify or Ecwid. On the other hand, Strikingly provides built-in ecommerce features, allowing users to create online stores directly within their websites.

Unbounce ecommerce features:

• Shopify, Ecwid, or other ecommerce solutions integration

Unbounce does not have ecommerce specific templates as it primarily focuses on building landing pages. It does, however, offer the possibility to create or customize product pages through integrations with ecommerce platforms.

Unbounce supports payment processing through an integration with Stripe, allowing users to create landing pages that can handle transactions directly. Unbounce itself does not mention charging additional fees for transactions, implying that fees are subject to Stripe’s own pricing structure.

Strikingly ecommerce features:

• Product Listings
• Inventory Management
• Coupons and Discounts
• SEO tools
• Analytics
• Social Media Integration

Strikingly offers a variety of ecommerce website templates tailored to meet various website building needs. These templates are designed by a world-class team of website designers and developers, focusing on modern trends and best practices to ensure your ecommerce site stands out.

Customizing product pages on Strikingly involves showcasing your products with high-quality images in the “Portfolio” or “Product Catalog” section, emphasizing a premium feel to attract buyers. Adding products is streamlined through the “Simple Store” section, where you can detail product types, names, descriptions, and manage inventory and pricing.

Strikingly supports secure payment processing through Stripe, Square, and other gateways like PayPal, offering a range of options for ecommerce sites. The transaction fees for using these services vary depending on the payment gateway and user location, with specific plans possibly incurring additional Strikingly fees, except for VIP users.

In conclusion, Unbounce might be a good choice if you’re looking to create high-converting landing pages that can be integrated with other ecommerce platforms. However, if you’re looking for a more comprehensive solution with built-in ecommerce features, Strikingly might be a better fit.

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Winner: Tie

. Both Unbounce and Strikingly score 7.5 for their website editors, making it a tie in this category.

Unbounce’s editor is equipped with a user-friendly drag-and-drop interface, enabling users to design and customize landing pages without the need for coding skills. It offers a variety of templates, widgets, and elements such as forms and buttons, alongside options for integrating custom HTML, CSS, and JavaScript for advanced customization. The platform supports responsive design, ensuring landing pages perform well across all devices, and includes features for A/B testing and dynamic text replacement to optimize conversion rates.

Strikingly’s website editor is designed to help individuals and businesses create professional websites quickly and easily, without the need for coding knowledge. It features a drag-and-drop interface for easy customization of website elements, such as text, images, and videos. Users can choose from a variety of templates that can be personalized to fit their brand, making it possible to launch a unique online presence swiftly. Strikingly also emphasizes mobile responsiveness, ensuring websites look great on any device, and offers SEO tools and social media integration to enhance online visibility and engagement.

Mobile editor/app

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Winner: Strikingly

. Both Unbounce and Strikingly do not offer a dedicated mobile editor app. However, Strikingly allows users to edit their website using a mobile browser, although the interface is not very convenient. This gives Strikingly a slight edge over Unbounce in terms of mobile editing capabilities. Despite this, both platforms could benefit from a dedicated mobile app to enhance the user experience for on-the-go editing.

Overall Result

:

Strikingly Wins

. Strikingly scores 7.1, slightly higher than Unbounce’s 6.6. Both platforms offer a 14-day free trial, but Strikingly has a slight edge as it provides a free version and allows testing of all features during the trial period. Unbounce, on the other hand, requires users to enter their billing information to access the trial and does not offer a free version.

Strikingly offers more affordable options with a higher price score, while Unbounce provides more comprehensive features, especially for large-scale operations with its enterprise plan.

Winner: Strikingly

. Strikingly offers managed hosting with a 99.9% uptime guarantee. Although it does not disclose the locations of its data centers, it uses multiple data centers to ensure a secure and highly available service. Unbounce, on the other hand, does not specify the type of hosting it provides and does not offer an uptime guarantee. It also does not disclose the locations of its data centers. Therefore, Strikingly is the clear winner in this category.

🏆 Winner: Strikingly

Both Unbounce and Strikingly have strategies in place for website speed optimization, but Strikingly has a higher website speed optimization score and a more comprehensive approach to speed optimization.

Strikingly’s approach to speed optimization includes CDN, code minification, caching, optimized server response time, image optimization and compression, and responsive design. This comprehensive approach, along with an average PageSpeed score of 80-90/100, gives Strikingly the edge in website speed optimization.

Unbounce, on the other hand, focuses on image optimization, caching, and a Speed Booster to improve website speed. However, the load times and PageSpeed scores can vary widely depending on the level of optimization and the complexity of the website. Unbounce does not provide any information on their Core Web Vitals improvements.

🏆 Winner: Unbounce.

Unbounce scores 6.8, offering over 50 apps and integrations that enhance the functionality of landing pages. These integrations facilitate advanced analytics, enhanced marketing automation, direct e-commerce transactions, and personalized user engagements. Strikingly, with a score of 5.1, offers over 20 plugins that enhance design elements, integrate social media, and enable ecommerce. However, Unbounce’s wider range of integrations and focus on conversion optimization give it the edge.

Unbounce Applications

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Overall Winner: Unbounce

. Unbounce stands out for its strong focus on optimizing conversion rates and creating custom landing pages for ad campaigns. Strikingly, while offering a diverse range of features, falls slightly short in comparison.

🏆 Winner: Unbounce

. When comparing Unbounce vs Strikingly, Unbounce takes the lead in customer support with a score of 7.7. Unbounce offers a variety of support options, including live chat, email, and phone support available Monday to Friday, from 6 AM to 6 PM PST. Additionally, users have access to 24/7 support through their Help Centre, Community, and Chat Bot, ensuring continuous assistance.

Strikingly, with a customer support score of 7.2, provides 24/7 support via email and live chat, and phone support for VIP users. While Strikingly ensures round-the-clock assistance, it lacks the extensive enterprise support that Unbounce offers. Unbounce’s dedicated enterprise support includes personalized training and optimization sessions, making it a more robust option for businesses seeking comprehensive support.

🏆

Winner: Unbounce

. Unbounce takes a comprehensive approach to security, with PCI Level 4 Merchant status, GDPR compliance, robust disaster recovery strategies, and regular external security audits. The platform’s secure, multi-tenant environment, strict access controls, and daily data backups further safeguard customer information.

Strikingly also prioritizes security, offering features like two-factor authentication and DDoS protection. However, Unbounce’s more extensive security measures and higher security score make it the winner in this comparison.

🏆 Winner: Unbounce

. Unbounce, with a score of 7.5, utilizes AI to optimize landing page creation, content generation, and visitor direction. Its AI features focus on personalized design, content generation, and enhancing conversion rates.

Strikingly, with a score of 1.6, lacks many AI features, including AI ecommerce features, AI content generation tools, and additional AI features. While it does offer some layout suggestions and automatic image resizing, its AI capabilities are significantly limited compared to Unbounce.

🏆 Winner: Strikingly

. Both Unbounce and Strikingly offer user management features, but Strikingly edges out Unbounce with a slightly higher score.

• Unbounce offers one staff account on its basic plan, with the option to expand up to 15 accounts on the premium plan. It also provides customizable permissions, enabling you to restrict or grant access based on roles such as viewer, author, and administrator.
• On a Strikingly website, you can invite up to 10 teammates to edit and manage your site. You can assign different roles to these teammates, such as Admin, Editor, Store Manager, Blogger, and Agent, each with specific levels of access and permissions.

Unbounce User Roles and Access Levels:

Strikingly User Roles and Access Levels:

Additional Features

User Feedback

The reviews for Unbounce reveal a mixed sentiment among users. On the positive side, many appreciate its user-friendly, drag-and-drop page builder, which facilitates the quick creation and editing of landing pages without the need for technical expertise. Users find it beneficial for A/B testing, integrating with CRMs, and swiftly turning around marketing content. However, there are notable concerns, particularly with a case of unexpected switch to an annual plan without consent and refusal to refund, indicating potential issues with customer service and billing practices. Additionally, some users mention technical limitations, such as responsiveness issues and the absence of global elements for content updates across multiple pages, which can hinder efficiency.

Users appreciate Strikingly for features like the ability to import data from LinkedIn, a variety of attractive templates, and responsive customer service. However, there are some reported issues, such as unexpected subscription renewals and limitations in customization options. Despite these drawbacks, Strikingly is valued for its ability to quickly create professional-looking websites, making it suitable for personal projects, startups, and small businesses. While pricing and customer service options may not appeal to everyone, those seeking an uncomplicated website building experience with diverse design choices may find Strikingly to be a suitable solution for their needs.

FAQ