Wix vs Appy Pie: Comprehensive comparison guide for 2024

Final verdict

Wix and Appy Pie offer distinct advantages, catering to different user needs and preferences.

• 
  Wix (Overall Grade: 8.5/10)
  
  excels with its comprehensive suite of features, superior design capabilities, and robust ecommerce functionalities. It’s particularly suited for users seeking a versatile website builder that combines ease of use with a wide range of customization options. Wix’s strong performance in website speed optimization, extensive plugins and integrations, and advanced marketing features make it a compelling choice for both beginners and advanced users looking to create professional, high-performing websites.
• 
  Appy Pie (Overall Grade: 7.2/10)
  
  , while scoring lower overall, shines in its niche as a user-friendly platform that simplifies the website and app creation process. It’s an ideal choice for users prioritizing ease of use and quick deployment over extensive customization. Appy Pie’s focus on AI capabilities and efficient customer support provides a solid foundation for users with minimal technical expertise to establish an online presence effectively.

	Overall grade: 8.5	Overall grade: 7.2
Design Functionalities & Templates	8.6	6.8
Ease of use	9.0	8.3
Ecommerce	8.0	7.2
Website Editors	8.5	7.7
Product Testing Options	8.1	8.9
Price	8.7	7.4
Hosting Quality	8.5	6.9
Website Speed Optimization	8.3	5.0
Plugins and Integrations	8.2	6.4
Marketing Features	8.4	7.5
Customer Support	8.2	8.2
Security	8.5	7.5
AI Capabilities	8.7	7.2
User Management	8.2	7.3
Overall	8.5	7.2

Best for ecommerce

8.0

7.2

Verdict

: Wix edges out Appy Pie with its more comprehensive ecommerce features and advanced marketing tools, making it better suited for businesses looking to scale.

• 
  Wix
  
  : Offers a robust platform with a wide range of ecommerce features, including an intuitive store builder, various payment gateways, and advanced marketing tools. Its versatility and depth in ecommerce capabilities make it ideal for businesses aiming for growth.
• 
  Appy Pie
  
  : While it provides essential ecommerce features and is highly user-friendly, it’s more tailored for quick deployment and ease of use, making it suitable for smaller businesses or those just starting out.

Best for informational & business websites

8.3

7.4

• 
  Wix
  
  : Wix shines with its extensive template library and user-friendly design tools, making it ideal for businesses looking to create visually appealing and functional websites. Its higher score in this category reflects its ability to cater to a wide range of business needs with ease.
• 
  Appy Pie
  
  : While Appy Pie provides a straightforward platform for website creation, it’s more suited for users looking for a quick and easy way to establish an online presence without the need for complex functionalities. Its focus on simplicity and speed makes it a viable option for basic informational sites.

Detailed comparison

8.6

6.8

🏆

Winner: Wix.

Wix’s design functionalities and templates score is higher than Appy Pie’s, making it the preferred choice for users seeking a platform with a wide range of highly customizable templates and creative design possibilities.

Wix stands out with its wide range of highly customizable templates suitable for various website types, not just ecommerce. It offers creative freedom in design, appealing to a diverse user base. While Wix doesn’t have a premium template marketplace, it has 3-rd party theme shops that allow you to get more sophisticated design choices.

Wix Themes

On the other hand, Appy Pie offers a wide array of website templates with over 10,000 options, catering to various needs and budgets. Categorized across industries, these templates are mobile-friendly and customizable, allowing users to edit colors, fonts, layouts, and add features. The platform’s pre-designed themes, layouts, and user-friendly drag-and-drop builder enhance visual appeal and customization ease, making it accessible for users without coding knowledge.

Appy Pie Themes

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9.0

8.3

🏆 Winner: Wix

. Scoring a solid 9.0, Wix stands out for its exceptional user-friendliness, making it easy for beginners and non-technical users to create and manage their websites. Appy Pie, with a score of 8.3, also offers a user-friendly interface but lacks the extensive community support that Wix provides. If ease of use is a priority, Wix is the clear winner in this category.

Learning Resources

🏆 Winner: Wix

. Both platforms offer learning resources, but Wix provides a larger collection of articles, video tutorials, and live chat support, covering a wide range of topics. Appy Pie’s resources are clear and well-organized, but some users note a need for improvement in depth, especially for advanced topics.

8.0

7.2

Wix and Appy Pie both offer ecommerce features, but they cater to different needs. Wix is a comprehensive platform for individuals and businesses, allowing users to design their store, add products, set up payment options, and handle orders. On the other hand, Appy Pie is more focused on app development and provides ecommerce features within the app, including product listings, inventory management, a secure shopping cart, diverse payment gateways, support for multiple currencies, promotions, order management, shipping options, tax calculation, and analytics.

Ecommerce themes and templates	7.5	6.0
Product page customization	7.3	7.0
Payment processing and commissions	8.7	6.5
POS capabilities	6.0	6.0
Payment gateways	8.2	7.5
Product numbers	8.0	6.5
Additional ecommerce features	7.8	7.0

Wix ecommerce features:

• Intuitive store builder
• Wix Payments and various gateways
• Basic inventory tools
• Multi-channel sales options
• Abandoned cart recovery
• Basic analytics and SEO tools

Appy Pie ecommerce features:

• Product and Inventory Management
• Shopping Cart
• Multiple Currencies
• Promotions and Discounts
• Order Management
• Shipping Options
• Analytics
• Tax management

Ecommerce themes & templates

Wix provides around 120 free templates for ecommerce. However, these templates are not fully responsive and may need manual adjustments for mobile display. Wix allows for flexible website design but has limited options for in-depth customization using HTML or CSS. For advanced users, Wix Velo offers more detailed customization possibilities. In contrast, Appy Pie offers a small selection of ecommerce website templates. These templates are designed to help users create online stores quickly and efficiently, without the need for coding skills. Appy Pie’s ecommerce templates feature mobile-first designs, customizable product galleries, and various other features aimed at enhancing the online shopping experience for both the store owner and their customers.

Product page customization

Wix permits the inclusion of six options per item with a total of 1000 unique variations for products. However, the potential complexity of having customers choose six attributes for a single item is acknowledged, and it is recommended to consider splitting products with extensive options into different listings for a more user-friendly experience. Wix stands out for its ease of customization, allowing users to add features like ribbons, size charts, wishlists, and more. While Wix supports product videos in its themes, incorporating 3D models on Wix requires coding. On the other hand, Appy Pie’s Website Builder provides users with extensive customization options for product pages, enabling the creation of unique online stores or product showcases without requiring advanced coding skills. Users can personalize product details like descriptions, images, and pricing, ensuring they can offer comprehensive information to assist customers in making informed purchasing choices.

Payment processing

Wix provides versatile payment options, generally around 2.9% + 30¢ per transaction, without additional commission fees. This makes Wix an attractive option for businesses using diverse payment processors. Wix Payments allows Wix users to manage transactions directly on their site, also supporting various payment methods and currencies. In contrast, Appy Pie offers a user-friendly platform for integrating payment processing and POS capabilities into mobile apps and online stores, supporting multiple payment gateways like PayPal, Stripe, and Square for secure and versatile customer transactions. While it facilitates easy payment integrations, commission management may require third-party solutions or custom setups. This makes Appy Pie an effective tool for businesses looking to provide a comprehensive shopping experience with a focus on mobility and flexibility.

8.5

7.7

🏆

Winner: Wix

. Wix, with a score of 8.5, offers multiple editors catering to different user needs. Its standard editor is renowned for its drag-and-drop simplicity, allowing for extensive customization without needing to code. Additionally, Wix provides the ADI (Artificial Design Intelligence) editor, which creates a personalized website based on user responses to a few questions, and the Corvid by Wix editor, which allows for advanced web development with JavaScript and Wix APIs.

Appy Pie’s Website Builder, scoring 7.7, is a user-friendly, cloud-based platform that allows individuals, professionals, and small businesses to create mobile-friendly websites without needing to code. It offers a drag-and-drop interface, customizable templates, and various features like social media integration, ecommerce capabilities, and SEO tools. This makes it an ideal solution for quickly creating a wide range of websites, from landing pages to online stores, tailored to users’ specific needs and brand identities.

Mobile editor/app

9.2

5.5

🏆

Winner: Wix

. Both Wix and Appy Pie offer mobile editing capabilities, but they differ in their approach. Wix has a dedicated mobile app with a user-friendly, drag-and-drop interface that excels in general website editing. The app is particularly beginner-friendly, making it easy for users with no prior website building experience. Wix receives a higher rating for its versatility in general website editing and a more beginner-friendly interface.

On the other hand, Appy Pie does not have a dedicated mobile app. However, it allows users to edit their websites using a mobile browser. While this provides some flexibility, it may not offer the same level of convenience and functionality as a dedicated app. Therefore, Wix is the clear winner in this category due to its superior mobile editing capabilities.

8.1

8.9

Overall Result

:

Appy Pie Wins

. Appy Pie scores 8.9 in product testing options, slightly higher than Wix’s 8.1. While Wix offers a free plan with basic features for an unlimited duration, Appy Pie provides a 30-day free trial with access to all premium features. However, Wix offers a 14-day money-back guarantee, which is not available with Appy Pie.

Free Plan	Yes (Basic features, indefinitely)	No
Trial Duration	Unlimited (Free plan)	30 days
Testing Premium Features	Limited, occasionally through promotions	All premium features during free trial
Money Back Guarantee	14-day money-back guarantee	No

8.7

7.4

Wix and Appy Pie offer different pricing structures, with Wix providing more comprehensive ecommerce features, while Appy Pie focuses on simplicity and quick deployment.

	Offerings	Offerings
$15-$30	Core Plan ($27/month): Unlimited physical products, ~2.9% + 30¢ per transaction, Digital products, Free custom domain for a year, Abandoned cart recovery, Gift cards (via app), Recurring payments, No staff account limit. Value for Price: 8.5	Start ($18/month): Suitable for personal projects, offering 50 GB storage and access to professional theme templates, domain connection, no Appy Pie ads, CSS & Java customization, etc. Value for Price: 6.5
$30-$40	Business ($32/month): Advanced ecommerce features, Same transaction fees, Free domain for a year, Subscription payments, Automated international sales tax, Label printing, Dropshipping, Product reviews, No staff account limit. Value for Price: 8.7	Grow ($36/month): Aimed at small businesses, providing unlimited storage, advanced marketing and monetizing tools, multiple payment gateways, etc. Value for Price: 8.5
$100+	Business Elite ($159/month): All ecommerce features, Automated sales tax for up to 500 transactions/month, Custom reports, Loyalty program, Priority support, No staff account limit. Value for Price: 9.0	No offering at this amount.

8.5

6.9

Winner: Wix

. Wix offers a variety of hosting plans to suit different needs, with a multi-cloud infrastructure and 10 global data centers. Although it does not provide an uptime guarantee, it has a higher uptime of 99.95%. Appy Pie, on the other hand, offers a proprietary hosting service with an uptime guarantee, but relies on Amazon Web Services for its data centers. Despite its uptime guarantee, Appy Pie has a lower uptime of 99% and a lower hosting quality score.

Do they offer hosting?	Yes, included in all paid plans	Yes, included in all paid plans
Data Centers:	10 globally: USA (Ashburn, Virginia; Los Angeles, California; Miami, Florida), Germany (Frankfurt), Israel (Tel Aviv), India (Mumbai), Brazil (São Paulo), Singapore, South Korea (Seoul), and Taiwan (Taipei)	Appy Pie relies on Amazon Web Services (AWS)
Type of hosting:	Multi-Cloud Infrastructure (AWS, GCP, own data centers)	Proprietary hosting service
Uptime:	99.95%	99%
Uptime Guarantee:	No	Yes, 99%

8.3

5.0

🏆 Winner: Wix

Wix outperforms Appy Pie in website speed optimization, with a score of 8.3 compared to Appy Pie’s 5.0. Wix’s strategies for speed optimization and its improvements in Core Web Vitals give it an edge over Appy Pie.

Focus	Media optimization, CDN, Mobile-first	User-driven optimization
Performance Tools	Google PageSpeed Insights Integration	User-driven optimization tools
Key Strategies	Media optimization, CDN, Mobile-first	No specific strategies disclosed
Load Times	0.8s to 3.5s (Average: 1.6s)	Varies widely, depending on optimization
Page Speed Scores Range	34/100 to 98/100 (Average: 81.9/100)	Varies widely, depending on optimization
Core Web Vitals Improvement	25% increase in good CWV scores over a year	No information disclosed

Wix has a strong focus on website performance and page speed, integrating tools like the Site Speed dashboard with Google PageSpeed Insights to provide a holistic view of website performance metrics. Wix’s infrastructure includes globally distributed CDNs, improving content delivery. Wix saw a 25% increase in sites with good CWV scores over a year. Real-world performance analysis of Wix websites showed a wide range of page speed scores from 34/100 to 98/100, averaging 81.9/100, with the Largest Contentful Paint an important metric for website loading, ranged from 0.8 seconds to 3.5 seconds, with an average of 1.6 seconds.

On the other hand, Appy Pie does not directly implement specific speed optimization strategies for your website. However, they offer various tools and features that can help you optimize your website’s speed on your own. Both load times and Page speed scores varies widely, depending on the optimization and user’s location. Appy Pie does not disclose any information on their Core Web Vitals improvements.

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8.2

6.4

🏆 Winner: Wix.

Wix scores 8.2, offering over 500 apps in its App Market, covering a wide range of functionalities. These apps come with various pricing options, including free, paid, freemium, and one-time payment models. Wix’s plugins and integrations extend its functionality across various domains, including advanced ecommerce tools, SEO optimization, social media integration, email marketing, website analytics, appointment scheduling, customer support, enhanced media galleries, blogging features, custom forms and surveys, diverse payment processing options, website localization, improved security measures, and the addition of custom widgets. Wix’s top integrations include Google Analytics, Mailchimp, social media platforms, Wix Stores, Wix Bookings, Wix SEO Wiz, Wix Blog, Wix Forms, PayPal, Wix Chat, Wix Events, Zapier, Wix Video, Wix Music, and Google Ads.

Appy Pie, with a score of 6.4, provides a range of plugins and extensions for website enhancement, with the availability differing across plans. While the free plan offers basic features like contact forms and social media icons, paid plans grant access to the Appy Pie marketplace, which includes over 100 plugins across categories such as marketing, design, social media, SEO, analytics, payments, and more, with options ranging from 5 to 25 free plugins depending on the plan tier. Appy Pie’s website builder allows users to extend their website’s features using plugins, enabling functionalities such as ecommerce capabilities, social media integration, SEO tools, analytics, live chat, security enhancements, and more. Appy Pie provides a vast array of integrations across various categories such as content management, customer service, marketing, productivity, sales & CRM, and IT management to enhance the functionality of websites and apps built using their platform. Popular integrations include tools for file management, chatbots, project management, social media, CRM, and educational resources.

Wix Applications

Appy Pie Applications

8.4

7.5

🏆

Overall Winner: Wix

. Wix stands out for its advanced integration for selling directly on social platforms and sophisticated ad campaign management. Appy Pie, while offering similar features, is more focused on ease-of-use and quick deployment, making it a practical solution for creating professional-looking websites efficiently.

SEO Tools
Email Marketing
Blogging
Social Media Integration	Advanced integration for selling directly on social platforms	Simplifies content sharing and audience engagement
Analytics and Reporting	Detailed analytics for in-depth insights	Integration with Google Workspace for web traffic insights
Ads and Promotions	Google Ads integration; sophisticated ad campaign management	Tools for creating and managing promotional content

8.2

8.2

🏆 Winner: It’s a tie

. Both Wix and Appy Pie scored 8.2 in customer support.

Wix offers phone support (specifically, a callback service limited to business hours), live chat (available 24/7 in English + other languages), and forums. The community is huge, so you won’t feel alone with your problems. For enterprises, Wix offers a dedicated account manager, VIP support, customized solutions, security and scalability, strategic partnership, flexible billing, bulk purchases, and early access to beta features.

On the other hand, Appy Pie offers customer support through various channels including live chat, email, and phone. Their customer support team is available 24/7 to assist users with any queries or issues they may have. Additionally, Appy Pie provides extensive documentation and tutorials on their website to help users troubleshoot common problems on their own. For enterprise-level customers, Appy Pie offers priority email and chat support, ensuring faster response times for their inquiries. Higher-tier plans include the benefit of a dedicated account manager, providing personalized support and guidance tailored to the specific needs of the customer.

8.5

7.5

🏆

Winner: Wix

. Wix’s security measures are more comprehensive, with a higher security score of 8.5 compared to Appy Pie’s 7.5. Wix prioritizes website and data security through secure servers, encryption, and compliance with privacy regulations. It also has strict access controls, regular security audits, and additional features like two-factor authentication. Wix communicates transparently through clear privacy policies, practices data minimization, and empowers user control over their data.

Appy Pie also offers secure private data storage and protection, with advanced encryption and strict access controls. It ensures website security through SSL encryption, regular security audits, and secure hosting. They also provide two-factor authentication and password protection for user accounts. However, their security measures are not as comprehensive as Wix’s, resulting in a lower security score.

8.7

7.2

Personalized Design	Wix ADI offers tailored design suggestions based on user inputs	Appy Pie uses AI to design and customize websites based on user preferences
SEO Optimization	AI-guided SEO advice for optimal content placement and structure
Customer Behavior Analysis		Appy Pie uses AI to create personalized user experiences based on behavior
Sales Predictions
Inventory Management
Content Generation	AI assistance in creating and optimizing site content	AI-powered content generation for blogs, marketing, and social media

🏆 Winner: Wix

. Wix’s AI capabilities, particularly through its Artificial Design Intelligence (ADI)
system, are highly user-friendly and innovative. It excels in offering personalized website design suggestions, content
optimization, and streamlined site setup processes. Wix’s AI also assists in providing SEO recommendations and
layout adjustments based on user behavior.

Appy Pie, with a score of 7.2, utilizes AI mainly to automate website design and customization. Its AI features focus on
creating personalized user experiences and automating customer interactions. While Appy Pie’s AI is powerful, it is more business and data-centric compared to Wix’s design-focused AI.

8.2

7.3

🏆 Winner: Wix

. Managing your online team with Wix and Appy Pie involves different approaches to website editing access.

• Wix allows unlimited editors regardless of the plan, but caution is needed with 50+ editors to avoid potential
  backend performance issues. It excels for large, collaborative teams.
• The Appy Pie website builder offers different user access levels based on the plan chosen. For the Free Plan, one user has full editing privileges. Paid plans include the Starter Plan (3 users), Hobby Plan (5 users), Professional Plan (10 users), and Enterprise Plan (unlimited users). Each plan designates an Admin with full access and additional Editors with varying editing rights. Additionally, paid plans allow for customization of roles, enabling tasks such as content editing or design adjustments.

Wix User Roles and Access Levels:

Unfortunately, there is no detailed information available about user roles and access levels for Appy Pie.

Additional Features

SSL Certificate
Custom Domain
Free Custom Domain Included
International Domains
Mobile Responsive
Page Speed
Website Builder Mobile App
Convert a Website To An App
Website Analytics
Multilingual Sites
Multiple Users

User Feedback

Wix

1641 reviews

4.2 out of 5 stars

Appy Pie

1328 reviews

4.7 out of 5 stars

Wix, though well-regarded, caters to a diverse set of website requirements beyond just ecommerce. This inclusive strategy attracts a broad user audience but might not align as closely with individuals prioritizing advanced ecommerce features.

Appy Pie garners positive feedback for its user-friendly interface and excellent customer support, offering low-code solutions for app and website building without requiring coding experience. Users appreciate its ease of use, extensive features, and ability to create apps and websites quickly. While some express a desire for more customization options and templates, overall, Appy Pie serves as a valuable tool for businesses and individuals seeking to create apps and websites efficiently, solving the problem of complex coding requirements and providing a platform for easy communication and engagement with users.

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