Wix vs Mobirise: Comprehensive comparison guide for 2024

Final verdict

Between Wix and Mobirise, Wix emerges as the superior website builder for a broad range of users, offering a more comprehensive and user-friendly platform.

• 
  Wix (Overall Grade: 8.5/10)
  
  excels with its extensive range of features, including a user-friendly interface, a wide variety of templates, robust ecommerce capabilities, and strong customer support. It’s particularly suited for users looking for a versatile platform that can accommodate everything from simple websites to complex ecommerce stores. Wix’s emphasis on design freedom, ease of use, and comprehensive marketing tools make it an attractive choice for both beginners and experienced users.
• 
  Mobirise (Overall Grade: 5.9/10)
  
  , while offering a straightforward and user-friendly approach for building websites offline, falls short in comparison to Wix in several key areas. It’s best suited for users who prioritize simplicity and are working on small to medium-sized projects without the need for advanced features. Mobirise’s offline functionality and drag-and-drop interface cater to users looking for a basic website builder, but its limitations in ecommerce, customer support, and AI capabilities make it less versatile than Wix.

	Overall grade: 8.5	Overall grade: 5.9
Design functionalities & templates	8.6	8.0
Ease of use	9.0	8.8
Ecommerce	8.0	5.4
Website Editors	8.5	7.8
Product testing options	8.1	5.0
Price	8.7	8.6
Hosting quality	8.5	2.0
Website speed optimization	8.3	5.0
Plugins and integrations	8.2	6.6
Marketing features	8.4	5.1
Customer support	8.2	4.7
Security	8.5	6.6
AI capabilities	8.7	3.8
User Management	8.2	2.0
Overall	8.5	5.9

Best for ecommerce

8.0

5.4

Verdict

: Wix is the superior choice for ecommerce, offering a more robust set of features and greater flexibility compared to Mobirise.

• 
  Wix
  
  : With a score of 8.0, Wix shines in ecommerce, providing users with an intuitive store builder, multiple payment gateways, and advanced inventory tools. It’s designed for those who need a comprehensive online store with minimal hassle.
• 
  Mobirise
  
  : Scoring 5.4, Mobirise is better suited for smaller ecommerce projects. It offers basic ecommerce functionalities with a focus on simplicity and ease of use, making it a good starting point for beginners or small businesses.

Best for informational & business websites

8.3

7.4

• 
  Wix
  
  : Excelling with an 8.3 score, Wix is ideal for businesses seeking a visually appealing and functional online presence. Its wide array of customizable templates and user-friendly design tools cater to a diverse range of informational website needs, making it a top choice for those prioritizing design and functionality.
• 
  Mobirise
  
  : Scoring 7.4, Mobirise is a strong contender for users looking for an offline website builder that’s easy to use and offers a wide range of templates. However, it falls short in hosting, speed optimization, and support compared to Wix, making it less ideal for businesses aiming for a comprehensive online presence.

Detailed comparison

8.6

8.0

Winner: Wix.

Wix scores higher in design functionalities and templates, offering a wider range of highly customizable templates suitable for various website types, not just ecommerce. It offers creative freedom in design, appealing to a diverse user base.

Wix stands out with its wide range of highly customizable templates suitable for various website types, not just ecommerce. It offers creative freedom in design, appealing to a diverse user base. While Wix doesn’t have a premium template marketplace, it has 3-rd party theme shops that allow you to get more sophisticated design choices.

Wix Themes

On the other hand, Mobirise offers a wide variety of templates and designs for users looking to create websites. With over 9,500 free HTML website templates available, Mobirise provides a range of visually stunning layouts that are mobile-responsive, ensuring websites look great on all devices. These templates are designed with clean code structures for easy customization and feature fast load times, beneficial for both user experience and search engine optimization (SEO).

Mobirise Themes

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9.0

8.8

🏆 Winner: Wix

. Scoring a solid 9.0, Wix stands out for its user-friendly interface, making it exceptionally easy for beginners to create and manage their websites. Mobirise, with a score of 8.8, offers a robust platform but with a slightly less intuitive interface. If ease of use is a priority, Wix is the clear winner in this category.

Learning Resources

🏆 Winner: Wix

. While both platforms offer solid learning resources, Wix goes a step further with its wide array of detailed tutorials and active community forums, making it easier for users to learn and adapt.

8.0

5.4

When it comes to ecommerce, Wix offers a more comprehensive set of features compared to Mobirise. Wix’s ecommerce capabilities allow users to design their store, add products, set up payment options, and handle orders, making it a suitable platform for individuals and businesses. On the other hand, Mobirise offers a straightforward, user-friendly platform for small-scale ecommerce websites, but it lacks advanced features like extensive product sorting and comprehensive SEO options necessary for scaling online stores.

Ecommerce themes and templates	7.5	6.0
Product page customization	7.3	6.5
Payment processing and commissions	8.7	7.0
POS capabilities	6.0	4.0
Payment gateways	8.2	6.0
Product numbers	8.0	5.0
Additional ecommerce features	7.8	5.5

Wix ecommerce features:

• Intuitive store builder
• Wix Payments and various gateways
• Basic inventory tools
• Multi-channel sales options
• Abandoned cart recovery
• Basic analytics and SEO tools

Mobirise ecommerce features:

• Stripe and PayPal integration
• Marketing Tools

Ecommerce themes & templates

Wix provides around 120 free templates for ecommerce. However, these templates are not fully responsive and may need manual adjustments for mobile display. Wix allows for flexible website design but has limited options for in-depth customization using HTML or CSS. For advanced users, Wix Velo offers more detailed customization possibilities.

Mobirise provides templates equipped with essential features like product catalogs and payment processing, emphasizing a mobile-first design approach. Overall, Mobirise stands out for its user-friendly platform, offering a wide array of templates that enable users to create professional online stores tailored to their specific needs, all without requiring coding knowledge.

Product page customization

Wix permits the inclusion of six options per item with a total of 1000 unique variations for products. However, the potential complexity of having customers choose six attributes for a single item is acknowledged, and it is recommended to consider splitting products with extensive options into different listings for a more user friendly experience. Wix stands out for its ease of customization, allowing users to add features like ribbons, size charts, wishlists, and more. While Wix supports product videos in its themes, incorporating 3D models on Wix requires coding.

Mobirise offers customizable HTML eCommerce templates that allow for easy modification of product pages to suit various online store needs. These templates are designed to be highly adaptable, enabling changes in colors, fonts, and layouts, thereby helping users align the design with their brand identity. However, Mobirise’s ecommerce solutions are best suited for small to medium-sized enterprises, given its simplicity and the scale of features offered.

Payment processing

Wix provides versatile payment options, generally around 2.9% + 30¢ per transaction, without additional commission fees. This makes Wix an attractive option for businesses using diverse payment processors. Wix Payments allows Wix users to manage transactions directly on their site, also supporting various payment methods and currencies.

Mobirise allows for the integration of external payment gateways into websites without directly charging commissions for transactions. Users have shown interest in a variety of payment options, including SquareUp, Stripe, and PayPal, but adding these requires manual integration or the use of paid extensions. While there’s no direct mention of built-in POS capabilities, Mobirise offers flexibility to integrate various third-party payment services, relying on the user’s ability to embed these into their site.

8.5

7.8

🏆

Winner: Wix

. Wix, with a score of 8.5, offers multiple editors catering to different user needs. Its standard editor is renowned for its drag-and-drop simplicity, allowing for extensive customization without needing to code. Additionally, Wix provides the ADI (Artificial Design Intelligence) editor, which creates a personalized website based on user responses to a few questions, and the Corvid by Wix editor, which allows for advanced web development with JavaScript and Wix APIs.

Mobirise, scoring 7.8, offers a user-friendly drag-and-drop interface that allows users to create responsive websites without needing to code. With its editor, users can easily add and customize various pre-designed blocks, such as headers, galleries, sliders, and contact forms, to their web pages. It also provides a wide range of themes and extensions that can be used to enhance the functionality and appearance of websites. However, its limitations include a lack of advanced features for professional web developers, such as in-depth customization through coding, and limited e-commerce capabilities, making it less suitable for complex, large-scale online stores or highly customized web projects.

Mobile editor/app

9.2

7.5

🏆

Winner: Wix

. Both Wix and Mobirise offer mobile apps for managing your website, but they cater to different needs and skill levels. Wix’s mobile app is user-friendly and beginner-friendly, with a drag-and-drop interface that excels in general website editing. This makes it easy for users with no prior website building experience to manage their website on the go.

On the other hand, while Mobirise does offer a mobile editor app, it is not compatible with all mobile devices. This could limit its usability for some users, especially those who rely heavily on mobile devices for website management. Therefore, Wix is the clear winner in this category due to its superior mobile editing capabilities and wider device compatibility.

8.1

5.0

Overall Result

:

Wix Wins

. Wix scores 8.1 in product testing options, significantly higher than Mobirise’s 5.0. Wix offers a free plan with basic features for an unlimited duration and occasionally offers opportunities to test premium features through promotions or limited-time trials. It also provides a 14-day money-back guarantee for all paid plans. On the other hand, Mobirise offers a free version but does not provide a trial version or the possibility to test premium features. It also does not have a money-back guarantee.

Free Plan	Yes (Basic features, indefinitely)	Yes
Trial Duration	Unlimited (Free plan)	No
Testing Premium Features	Limited, occasionally through promotions	No possibilities for testing premium features
Money Back Guarantee	14-day money-back guarantee	No money-back guarantee

8.7

8.6

Wix and Mobirise have similar price scores, but Wix offers more comprehensive features and enterprise plans, while Mobirise is more affordable and user-friendly, especially for non-tech savvy users.

	Offerings	Offerings
Free	No offering at this amount.	Free Plan ($0/month): Free for personal and commercial use. Ideal for creating websites, landing pages, online resumes, and portfolios.
$0-$10	No offering at this amount.	Mobirise Site ($2.42/month): Offers features like domain connection, SSL Certificate, unlimited hosting, advertisement removal, and DNS management. Ideal for basic website needs with a focus on simplicity and affordability. Value for price: 7.0
$20-$30	Core Plan ($27/month): Unlimited physical products, ~2.9% + 30¢ per transaction, Digital products, Free custom domain for a year, Abandoned cart recovery, Gift cards (via app), Recurring payments, No staff account limit. Value for price: 8.5	No offering at this amount.
$30-$40	Business ($32/month): Advanced ecommerce features, Same transaction fees, Free domain for a year, Subscription payments, Automated international sales tax, Label printing, Dropshipping, Product reviews, No staff account limit. Value for price: 8.7	No offering at this amount.
$100+	Business Elite ($159/month): All ecommerce features, Automated sales tax for up to 500 transactions/month, Custom reports, Loyalty program, Priority support, No staff account limit. Value for Price: 9.0	No offering at this amount.

8.5

2.0

Winner: Wix

Wix offers a variety of hosting plans, a multi-cloud infrastructure, a 99.95% uptime, and 10 global data centers. In contrast, Mobirise provides limited information about its hosting features, does not disclose its uptime or the type of hosting it provides, and does not provide any information about its data centers. This lack of transparency results in a lower hosting quality score for Mobirise.

Do they offer hosting?	Yes, included in all paid plans	Yes, included in paid plan, however there’s limited information about their hosting features.
Data Centers:	10 globally: USA (Ashburn, Virginia; Los Angeles, California; Miami, Florida), Germany (Frankfurt), Israel (Tel Aviv), India (Mumbai), Brazil (São Paulo), Singapore, South Korea (Seoul), and Taiwan (Taipei)	Mobirise does not disclose any information about it’s data centers
Type of hosting:	Multi-Cloud Infrastructure (AWS, GCP, own data centers)	Mobirise does not mention what types of hosting do they provide
Uptime:	99.95%	Mobirise does not disclose any statistics on uptime
Uptime Guarantee:	No	Mobirise does not have uptime guarantee

8.3

5.0

🏆 Winner: Wix

Wix outperforms Mobirise in website speed optimization due to its integrated tools and strategies, while Mobirise, being an offline website builder, relies on users for optimization.

Focus	Site Speed dashboard, Core Web Vitals	User-driven optimization
Performance Tools	Google PageSpeed Insights Integration	User-driven optimization
Key Strategies	Media optimization, CDN, Mobile-first	User-driven optimization
Load Times	0.8s to 3.5s (Average: 1.6s)	Varies widely, depending on optimization
Page Speed Scores Range	34/100 to 98/100 (Average: 81.9/100)	Varies widely, depending on optimization
Core Web Vitals Improvement	25% increase in good CWV scores over a year	User-driven optimization

Wix has significantly focused on enhancing website performance and page speed, integrating tools like the Site Speed dashboard with Google PageSpeed Insights to provide a holistic view of website performance metrics. Emphasizing media optimization, code simplification, content distribution networks, lazy load techniques, and mobile-first designs, Wix’s infrastructure includes globally distributed CDNs, improving content delivery. Successfully improving Core Web Vitals (CWV) scores, Wix saw a 25% increase in sites with good CWV scores over a year. Real-world performance analysis of 909 Wix websites showed a wide range of page speed scores from 34/100 to 98/100, averaging 81.9/100, with the Largest Contentful Paint an important metric for website loading, ranged from 0.8 seconds to 3.5 seconds, with an average of 1.6 seconds.

On the other hand, Mobirise, being an offline website builder, relies on users for optimization. It does not provide integrated tools or strategies for speed optimization. Instead, it expects users to optimize their websites for speed. This means that the load times and PageSpeed scores can vary widely, depending on the optimization and complexity of the website. Similarly, improvements in Core Web Vitals are also expected to be done by users. This makes Mobirise less reliable in terms of website speed optimization compared to Wix.

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8.2

6.6

🏆 Winner: Wix.

Wix scores 8.2, offering over 500 apps in its App Market, covering a wide range of functionalities. These apps come with various pricing options, including free, paid, freemium, and one-time payment models. Wix’s plugins and integrations extend its functionality across various domains, including advanced ecommerce tools, SEO optimization, social media integration, email marketing, website analytics, appointment scheduling, customer support, enhanced media galleries, blogging features, custom forms and surveys, diverse payment processing options, website localization, improved security measures, and the addition of custom widgets. Wix’s top integrations include Google Analytics, Mailchimp, social media platforms, Wix Stores, Wix Bookings, Wix SEO Wiz, Wix Blog, Wix Forms, PayPal, Wix Chat, Wix Events, Zapier, Wix Video, Wix Music, and Google Ads.

On the other hand, Mobirise scores 6.6, offering over 70 extensions for enhancing website functionality across categories such as social media, e-commerce, and more. These tools are aimed at improving user engagement, conversion rates, and providing robust customer support, with popular options including Instagram Feed and WhatsApp Chat. Plugins and extensions for Mobirise enhance its capabilities beyond the base features, offering advanced SEO tools, e-commerce functionalities, and custom widgets for specialized needs. They enable deeper social media integration, comprehensive analytics, improved security, and performance optimization. Additionally, these add-ons allow for the integration of custom code, providing access to a wider variety of templates and themes, and supporting multi-language websites. Mobirise supports a variety of top integrations to enhance website functionality, including payment processing with PayPal and Stripe, social media connectivity, and Google Maps for location services. It also integrates with Google Analytics for traffic analysis, Mailchimp for email marketing, and offers multimedia support with YouTube, Vimeo, and SoundCloud.

Wix Applications

Mobirise Applications

8.4

5.1

🏆

Overall Winner: Wix

. Wix stands out for its comprehensive marketing tools, especially in email marketing, blogging, and ad campaign management. Mobirise offers basic marketing tools and relies on third-party integrations for some features.

SEO Tools		Basic SEO tools
Email Marketing		Through third party integrations
Blogging		Limited
Social Media Integration	Advanced integration for selling directly on social platforms
Analytics and Reporting	Detailed analytics for in-depth insights	Through third party integrations
Ads and Promotions	Google Ads integration; sophisticated ad campaign management	No

8.2

4.7

🏆 Winner: Wix

. Wix offers a variety of support channels, including phone support, live chat, and forums. The support is available 24/7 in English and other languages, ensuring that users can get help whenever they need it. Wix also provides enterprise-level support, including a dedicated account manager, VIP support, customized solutions, and strategic partnerships.

On the other hand, Mobirise primarily provides support through email. Users can send their ideas, bug reports, suggestions, or any feedback to their support email. They aim to assist users with their inquiries and typically respond within 24 hours. However, Mobirise does not offer enterprise-level support, making Wix the clear winner in this category.

8.5

6.6

🏆

Winner: Wix

. Wix prioritizes website and data security through secure servers, encryption, and compliance with privacy regulations. Strict access controls, regular security audits, and additional features like two-factor authentication enhance protection. Wix communicates transparently through clear privacy policies, practices data minimization, and empowers user control over their data.

Although it may not offer the same level of specialized ecommerce security features as Wix, Mobirise provides robust security measures for websites, including modifications to the .htaccess file for HTTPS enforcement, XSS protection, and other security headers to mitigate common web threats. However, the protection of private data in websites created with Mobirise primarily depends on the user’s practices and the security measures of the chosen web hosting service. This means users must be proactive in implementing and maintaining data security measures, which can be a challenge for non-tech savvy users.

8.7

3.8

Personalized Design	Wix ADI offers tailored design suggestions based on user inputs	Mobirise’s experimental AI builder generates tailored designs
SEO Optimization	AI-guided SEO advice for optimal content placement and structure
Customer Behavior Analysis	Advanced analytics to understand customer preferences
Sales Predictions	AI-powered sales forecasting tools
Inventory Management	AI tools to assist in efficient inventory handling
Content Generation	AI assistance in creating and optimizing site content

🏆 Winner: Wix

. Wix’s AI capabilities, particularly through its Artificial Design Intelligence (ADI)
system, are highly user-friendly and innovative. It excels in offering personalized website design suggestions, content
optimization, and streamlined site setup processes. Wix’s AI also assists in providing SEO recommendations and
layout adjustments based on user behavior.

Mobirise, with a score of 3.8, has very limited AI capabilities. Its experimental AI builder is the only notable feature, which generates tailored designs based on user prompts. However, it lacks in areas like SEO optimization, customer behavior analysis, sales predictions, inventory management, and content generation.

8.2

2.0

🏆 Winner: Wix

. Wix and Mobirise offer different approaches to user management.

• Wix allows unlimited editors regardless of the plan, but caution is needed with 50+ editors to avoid potential
  backend performance issues. It excels for large, collaborative teams.
• Mobirise does not natively support multi-user collaboration in the same way that content management systems do.

Wix User Roles and Access Levels:

Mobirise does not provide user roles and access levels.

Additional Features

SSL Certificate
Custom Domain
Free Custom Domain Included
International Domains
Mobile Responsive
Page Speed
Website Builder Mobile App
Convert a Website To An App
Website Analytics
Multilingual Sites
Multiple Users

User Feedback

Wix

1641 reviews

4.2 out of 5 stars

Mobirise

34 reviews

3.9 out of 5 stars

Wix, though well-regarded, caters to a diverse set of website requirements beyond just ecommerce. This inclusive strategy attracts a broad user audience but might not align as closely with individuals prioritizing advanced ecommerce features.

On the other hand, users praise Mobirise for its user-friendly interface, ease of use, and quick website creation without coding. They appreciate its drag-and-drop feature, customizable templates, and built-in code editor. However, some mention concerns about pricing, limited free templates, and occasional compatibility issues. Overall, Mobirise is valued for its ability to swiftly prototype websites, particularly for those lacking coding skills, making it a go-to tool for small to medium-sized projects.

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