Final verdict
Wix and Siter.io cater to different needs and audiences, with Wix emerging as the more versatile and feature-rich platform.
-
Wix (Overall Grade: 8.5/10)
excels across the board, offering a robust set of features that cater to a wide range of website building needs. Its strengths lie in its user-friendly design, comprehensive ecommerce capabilities, extensive range of plugins and integrations, and solid customer support. Wix is particularly suited for users looking for a versatile website builder that balances ease of use with deep functionality. -
Siter.io (Overall Grade: 5.1/10)
, while offering unique features like Figma integration and a freehand design tool, falls short in comparison to Wix in several key areas, including ecommerce, plugins and integrations, and customer support. It’s best suited for users who prioritize design flexibility and are looking for a straightforward, design-focused website building experience.
|
|
|
|---|---|---|
|
Design functionalities & templates |
8.6 |
7.5 |
|
Ease of use |
9.0 |
8.3 |
|
Ecommerce |
8.0 |
3.4 |
|
Website Editors |
8.5 |
7.8 |
|
Product testing options |
8.1 |
8.2 |
|
Price |
8.7 |
8.1 |
|
Hosting quality |
8.5 |
3.9 |
|
Website speed optimization |
8.3 |
1.5 |
|
Plugins and integrations |
8.2 |
5.5 |
|
Marketing features |
8.4 |
2.6 |
|
Customer support |
8.2 |
4.1 |
|
Security |
8.5 |
6.8 |
|
AI capabilities |
8.7 |
0.0 |
|
User Management |
8.2 |
7.1 |
| Overall |
8.5 |
5.1 |
Best for ecommerce
8.0
3.4
Verdict
: For those aiming to build a robust online store, Wix clearly outshines Siter.io with its comprehensive ecommerce features and flexibility.
-
Wix
: Offers a wide array of ecommerce functionalities, including an intuitive store builder, multiple payment gateways, and advanced inventory management. It’s designed to cater to both beginners and experienced users looking to expand their online presence. -
Siter.io
: While it provides basic ecommerce capabilities, such as a shopping cart and checkout features, it falls short in offering a complete solution for online stores. Its strength lies more in website design rather than ecommerce functionality.
Best for informational & business websites
8.3
7.2
Verdict
: Wix outshines Siter.io for informational and business websites, offering a more robust platform with superior design flexibility, ease of use, and comprehensive features.
-
Wix
: Boasting a higher score, Wix excels in providing a versatile and user-friendly platform for creating visually appealing and functional informational websites. Its wide range of templates, ease of customization, and extensive features make it ideal for businesses looking to establish a strong online presence. -
Siter.io
: While Siter.io offers unique design tools and Figma integration, it falls short in comparison to Wix for informational and business websites. Its lower score reflects limitations in template variety, hosting details, and overall platform robustness, making it a less favorable option for businesses seeking a comprehensive web development solution.
Detailed comparison
Design functionalities & templates
Design FunctionalitiesRepresents how well each platform allows for creative design and customization of websites.Score Components:
- Template Variety (30%): Range and quality of design templates.
- Customization (30%): Flexibility and options for design alterations.
- User Interface (20%): Ease and intuitiveness of the design process.
- Responsiveness (10%): Adaptability to different devices and screen sizes.
- Innovation (10%): Unique design features and tools.
8.6
7.5
Winner: Wix.
Wix offers a wider range of highly customizable templates suitable for various website types, not just ecommerce. It offers creative freedom in design, appealing to a diverse user base. While Wix doesn’t have a premium template marketplace, it has 3-rd party theme shops that allow you to get more sophisticated design choices.
On the other hand, Siter.io includes a handful of customizable templates for various website types, such as landing pages, portfolios, and e-commerce sites, ensuring users can start with a solid foundation and tailor each site to their needs. However, the limited number of templates is compensated with a UI which is very similar to design tools like Figma and AdobeXD. Additionally Siter.io has built in Figma plugin, which helps to export Figma designs directly to Siter.io platform, and make changes and tweaks right on Siter.io.
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Ease of use
Ease of useReflects the platform’s overall user-friendliness.Score
Components:
- Learning curve (40%): Quickness and ease of getting started.
- Interface design (30%): Simplicity and intuitiveness of layout.
- User guidance (20%): Quality of tutorials and support.
- Flexibility (10%): Adaptability to various user skills.
9.0
8.3
🏆 Winner: Wix
. Scoring a solid 9.0, Wix stands out for its exceptional user-friendliness, making it exceptionally easy for beginners to create and manage their websites. Siter.io, with a score of 8.3, offers a robust platform with unique features like Figma integration, but falls slightly short in comparison to Wix. If ease of use is a priority, Wix is the clear winner in this category.
Learning Resources
🏆 Winner: Wix
. While both platforms offer solid learning resources, Wix goes a step further with its wide array of detailed tutorials and active community forums, making it easier for users to learn and adapt.
For ecommerce
EcommerceMeasures the platform’s effectiveness in supporting online business activities.Score Components:
- Ecommerce themes and templates (20%): Variety and design of templates.
- Product management (25%): Ease of managing and organizing products.
- Payment options (25%): Variety and convenience of payment methods.
- Ecommerce features (20%): Features for managing an ecommerce store.
- Integration (10%): Compatibility with external e-commerce tools and services.
8.0
3.4
When it comes to ecommerce, Wix is a more comprehensive platform compared to Siter.io. Wix provides a range of features that allow users to create and manage online stores easily. These features include an intuitive store builder, various payment gateways, basic inventory tools, multi-channel sales options, abandoned cart recovery, and basic analytics and SEO tools.
|
|
|
|
|---|---|---|
|
Ecommerce themes and templates |
7.5 |
4.5 |
|
Product page customization |
7.3 |
6.5 |
|
Payment processing and commissions |
8.7 |
3.0 |
|
POS capabilities |
6.0 |
2.0 |
|
Payment gateways |
8.2 |
3.5 |
|
Product numbers |
8.0 |
2.5 |
|
Additional ecommerce features |
7.8 |
3.0 |
Wix ecommerce features:
- Intuitive store builder
- Wix Payments and various gateways
- Basic inventory tools
- Multi-channel sales options
- Abandoned cart recovery
- Basic analytics and SEO tools
Siter.io ecommerce features:
- Shopping cart
- Checkout
- Purchase button
Ecommerce themes & templates
Wix provides around 120 free templates for ecommerce. However, these templates are not fully responsive and may need manual adjustments for mobile display. Wix allows for flexible website design but has limited options for in-depth customization using HTML or CSS. For advanced users, Wix Velo offers more detailed customization possibilities.
Siter.io has only a few ecommerce specific templates, however its built in Figma integration enables the use of a variety of third-party website templates designed in Figma to create a fully functional website directly on the platform.
Product page customization
Wix permits the inclusion of six options per item with a total of 1000 unique variations for products. However, the potential complexity of having customers choose six attributes for a single item is acknowledged, and it is recommended to consider splitting products with extensive options into different listings for a more user friendly experience. Wix stands out for its ease of customization, allowing users to add features like ribbons, size charts, wishlists, and more. While Wix supports product videos in its themes, incorporating 3D models on Wix requires coding.
Siter.io prioritizes its design capabilities, offering a wide range of customization options that are only limited by the user’s skill level.
Payment processing
Wix provides versatile payment options, generally around 2.9% + 30¢ per transaction, without additional commission fees. This makes Wix an attractive option for businesses using diverse payment processors. Wix Payments allows Wix users to manage transactions directly on their site, also supporting various payment methods and currencies.
Siter.io primarily serves as a website design tool rather than a dedicated ecommerce platform. While it does allow for the creation of ecommerce websites, its functionality for integrating payment gateways is quite limited. However, it’s important to note that the platform does support custom code injection, enabling users to integrate third-party payment widgets like PayPal or Stripe.
Website Editors
Website EditorsEvaluates the platforms’ website building and editing capabilities.Score Components:
- Customization tools (40%): Range and power of editing features.
- Editor usability (30%): User experience within the editor.
- Design flexibility (20%): Freedom in layout and design changes.
- Update and maintenance ease (10%): Simplicity of updating and maintaining the site.
8.5
7.8
🏆
Winner: Wix
. Wix, with a score of 8.5, offers multiple editors catering to different user needs. Its standard editor is renowned for its drag-and-drop simplicity, allowing for extensive customization without needing to code. Additionally, Wix provides the ADI (Artificial Design Intelligence) editor, which creates a personalized website based on user responses to a few questions, and the Corvid by Wix editor, which allows for advanced web development with JavaScript and Wix APIs.
Siter.io’s editor, scoring 7.8, is designed to empower users with the ability to create websites seamlessly without any coding skills. It features an intuitive interface, real-time collaboration, and Figma integration, enhancing productivity and creativity for designers and teams. The editor supports inserting custom code for additional functionality, accessing thousands of free icons, and integrating with Unsplash for high-quality, royalty-free photos.
Mobile editor/app
9.2
0
🏆
Winner: Wix
. Wix offers a user-friendly, drag-and-drop interface in its mobile app, excelling in general website editing. The app is particularly beginner-friendly, making it easy for users with no prior website building experience. Wix receives a higher rating for its versatility in general website editing and a more beginner-friendly interface.
Siter.io, on the other hand, does not have a dedicated mobile editor app, which puts it at a disadvantage in this comparison. Therefore, the clear winner in this category is Wix.
Product testing options
Product Testing OptionsAssesses the options for trying out platform features before commitment.Score Components:
- Trial quality (40%): Extent and usefulness of the trial or free version.
- Feature accessibility (30%): How many features are available to test.
- Trial duration (20%): Length of the trial period.
- Ease of transition (10%): Smoothness of moving from trial to paid plans.
8.1
8.2
Overall Result
:
Siter.io wins
. Siter.io scores slightly higher than Wix with a score of 8.2 compared to Wix’s 8.1. While both platforms offer a free version, Siter.io stands out by allowing users to test all premium features with the free plan. However, Wix offers a money-back guarantee, which Siter.io does not.
|
|
|
|
|---|---|---|
|
Free Plan |
Yes (Basic features, indefinitely) | Yes |
|
Trial Duration |
Unlimited (Free plan) | No |
|
Testing Premium Features |
Limited, occasionally through promotions |
All premium features with free plan |
|
Money Back Guarantee |
14-day money-back guarantee | No |
Price
PriceLooks at the cost-effectiveness and value for money of each platform.Score Components:
- Plan value (40%): What each pricing tier offers.
- Transparency and clarity (30%): Clearness of pricing structures.
- Flexibility of plans (20%): Range of options to suit different budgets.
- Hidden costs (10%): Additional expenses not included in the plan.
8.7
8.1
Wix offers a wider range of price plans, including enterprise plans, and a higher price score, indicating better value for the price compared to Siter.io.
|
|
|
|
|---|---|---|
|
Free |
No offering at this amount. |
Start (Free/month): Includes unlimited teammates, up to 10 pages, 3 forms, Figma plugin, and SSL certificate. Additional websites are free, and SEO and page speed features are not included. Additionally, it’s not possible to publish any of the websites with the free plan. |
|
$0-$10 |
No offering at this amount. |
Solo ($8/month): For 1 website and includes 2 editors, up to 10 pages, 3 forms, Figma plugin, and SSL certificate. Additional editors cost $4 each. Value for price: 6.0 |
|
$10-$20 |
No offering at this amount. |
Plus ($14/month): Offers 3 websites with 4 editors, up to 50 pages, 5 forms, Figma plugin, and SSL certificate. Additional editors cost $6 each. Value for price: 7.5 |
|
$20-$30 |
Core Plan ($27/month): Unlimited physical products, ~2.9% + 30¢ per transaction, Digital products, Free custom domain for a year, Abandoned cart recovery, Gift cards (via app), Recurring payments, No staff account limit. Value for Price: 8.5 |
Pro ($29/month): Provides 5 websites, 6 editors, unlimited pages, unlimited forms, Figma plugin, and SSL certificate. Additional websites cost $8 each. Value for price: 8.5 |
|
$30-$40 |
Business ($32/month): Advanced ecommerce features, Same transaction fees, Free domain for a year, Subscription payments, Automated international sales tax, Label printing, Dropshipping, Product reviews, No staff account limit. Value for Price: 8.7 |
No offering at this amount. |
|
$100+ |
Business Elite ($159/month): All ecommerce features, Automated sales tax for up to 500 transactions/month, Custom reports, Loyalty program, Priority support, No staff account limit. Value for Price: 9.0 |
No offering at this amount. |
location. As a result in rare cases the prices displayed here can differ from the ones you see on their
websites.
Hosting quality
Hosting
qualityExamines the reliability and performance of the hosting solutions.Score Components:
- Uptime (40%): Consistency and reliability of website availability.
- Speed (30%): Loading times and performance.
- Bandwidth and storage (20%): Sufficiency of resources provided.
- Data centers (10%): Quality and distribution of hosting infrastructure.
8.5
3.9
🏆
Winner: Wix
Wix offers a variety of hosting plans to suit different needs, with up to 50GB of storage and unlimited bandwidth. It also has a multi-cloud infrastructure and 10 global data centers, ensuring a reliable and fast service. On the other hand, Siter.io provides cloud-based hosting but lacks transparency about its uptime, data centers, and other hosting details, which results in a lower rating.
|
|
|
|
|---|---|---|
|
Do they offer hosting? |
Yes, included in all paid plans, free plan with limited features |
Yes, but lacks information on bandwidth, storage limitations, and backup options |
|
Data Centers: |
10 globally: USA (Ashburn, Virginia; Los Angeles, California; Miami, Florida), Germany (Frankfurt), Israel (Tel Aviv), India (Mumbai), Brazil (São Paulo), Singapore, South Korea (Seoul), and Taiwan (Taipei) |
Information not disclosed |
|
Type of hosting: |
Multi-Cloud Infrastructure (AWS, GCP, own data centers) |
Cloud-based hosting |
|
Uptime: |
99.95% |
Information not disclosed |
|
Uptime Guarantee: |
No |
Information not disclosed |
Website Speed Optimization
Website Speed OptimizationEvaluates optimization of website loading timesScore Components:
- PageSpeed Score (30%): Google’s score indicating performance optimization.
- Loading Time (30%): The average time until a website is fully interactive.
- Mobile Optimization (15%): Optimization effectiveness for mobile devices.
- Resource Optimization (15%): Optimizing images, scripts, and other heavy resources.
- CDN Usage (10%): Use of CDN to enhance speed across geolocations.
8.3
1.5
🏆 Winner: Wix
Wix has a clear strategy for website speed optimization and has made significant improvements in its Core Web Vitals. On the other hand, Siter.io does not disclose any specific information about its speed optimization strategies, load times, PageSpeed scores, or Core Web Vital improvements.
|
|
|
|
|---|---|---|
|
Focus |
Media optimization, CDN, Mobile-first |
Mobile Responsiveness, SEO optimization |
|
Performance Tools |
Google PageSpeed Insights Integration |
Not disclosed |
|
Key Strategies |
Media optimization, CDN, Mobile-first |
Mobile Responsiveness, SEO optimization |
|
Load Times |
0.8s to 3.5s (Average: 1.6s) |
Not disclosed |
|
Page Speed Scores Range |
34/100 to 98/100 (Average: 81.9/100) |
Not disclosed |
|
Core Web Vitals Improvement |
25% increase in good CWV scores over a year |
Not disclosed |
Wix has a clear strategy for website speed optimization, focusing on media optimization, CDN, and mobile-first designs. It has integrated Google PageSpeed Insights to provide a holistic view of website performance metrics. Wix’s infrastructure includes globally distributed CDNs, improving content delivery. Wix has also made significant improvements in its Core Web Vitals, with a 25% increase in sites with good CWV scores over a year. Real-world performance analysis of Wix websites showed a wide range of page speed scores from 34/100 to 98/100, averaging 81.9/100, with the Largest Contentful Paint an important metric for website loading, ranged from 0.8 seconds to 3.5 seconds, with an average of 1.6 seconds.
On the other hand, Siter.io does not disclose any specific information about its speed optimization strategies, load times, PageSpeed scores, or Core Web Vital improvements. Its focus is on mobile responsiveness and SEO optimization. Without any disclosed performance tools, load times, PageSpeed scores, or Core Web Vital improvements, it’s difficult to assess Siter.io’s performance in website speed optimization.
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Plugins and integrations
Plugins and integrationsMeasures the range and effectiveness of additional plugins and integrations.Score Components:
- Variety of options (40%): Range of available add-ons.
- Integration smoothness (30%): Ease of integrating plugins into the site.
- Quality of plugins (20%): Functionality and reliability of the options.
- Custom integration capabilities (10%): Support for custom or third-party integrations.
8.2
5.5
🏆 Winner: Wix.
Wix scores 8.2, offering over 500 apps in its App Market, covering a wide range of functionalities. These apps come with various pricing options, including free, paid, freemium, and one-time payment models. Wix’s plugins and integrations extend its functionality across various domains, including advanced ecommerce tools, SEO optimization, social media integration, email marketing, website analytics, appointment scheduling, customer support, enhanced media galleries, blogging features, custom forms and surveys, diverse payment processing options, website localization, improved security measures, and the addition of custom widgets. Wix’s top integrations include Google Analytics, Mailchimp, social media platforms, Wix Stores, Wix Bookings, Wix SEO Wiz, Wix Blog, Wix Forms, PayPal, Wix Chat, Wix Events, Zapier, Wix Video, Wix Music, and Google Ads.
On the other hand, Siter.io, with a score of 5.5, offers limited integrations, primarily prioritizing its design capabilities. However, it does support custom code injection, allowing users to incorporate third-party plugins as needed. Siter.io’s Figma integration enables users to import website designs directly into the platform, allowing users to create fully functional websites with ease. Siter.io supports seamless integration with Figma, enabling users to effortlessly import their designs from Figma and transform them into fully operational websites. Moreover, Siter.io offers integration with Google Analytics and Meta Pixel, empowering users with robust analytics and advertising capabilities. Plugins/integrations can be directly accessed through the website editor.
Marketing Features
Marketing featuresAssesses tools and options available for marketing.Score Components:
- SEO tools (40%): Effectiveness of SEO features.
- Marketing automation (30%): Availability and quality of marketing tools.
- Social Media integration (20%): Ease and depth of social media connectivity.
- Email marketing (10%): Quality and usability of email marketing tools.
8.4
2.6
🏆
Overall Winner: Wix
. Wix stands out for its comprehensive marketing tools, including advanced SEO, email marketing, blogging, social media integration, analytics and reporting, and ads and promotions. Siter.io, while offering basic SEO and analytics, lacks in email marketing and social media integration.
|
|
|
|
|---|---|---|
|
SEO Tools |
|
(Basic) |
|
Email Marketing |
|
|
|
Blogging |
|
(Simple blog design) |
|
Social Media Integration |
Advanced integration for selling directly on social platforms |
|
|
Analytics and Reporting |
Detailed analytics for in-depth insights |
Google Analytics integration |
|
Ads and Promotions |
Google Ads integration; sophisticated ad campaign management |
Facebook Pixel integration |
Customer Support
Customer supportEvaluates the quality and availability of support options.Score Components:
- Response time (40%): Speed of support responses.
- Support quality (30%): Effectiveness and helpfulness of the support.
- Availability (20%): Range of support channels (phone, chat, email).
- Resource richness (10%): Quality of self-help and educational materials.
8.2
4.1
🏆 Winner: Wix
. Wix clearly outperforms Siter.io in this category with a customer support score of 8.2 compared to Siter.io’s 4.1. Wix offers a variety of support channels, including phone support, 24/7 live chat in multiple languages, and a large community forum. This ensures that users can get the help they need at any time.
On the other hand, Siter.io primarily provides support through its help center and articles. While it does offer email support, the hours of operation are not specified. Furthermore, Siter.io does not provide any support for enterprises, which is a significant disadvantage for businesses that may require dedicated support.
Security
SecurityLooks at the platforms’ security measures and data protection.Score Components:
- Data protection (40%): Safeguards for user and customer data.
- SSL and encryption (30%): Implementation of secure connections.
- Compliance (20%): Adherence to industry security standards.
- Regular updates (10%): Frequency of security updates and patches.
8.5
6.8
🏆
Winner: Wix
. Wix’s commitment to security is evident in its high security score and the comprehensive measures it takes to protect user data and websites. These measures include secure servers, encryption, compliance with privacy regulations, strict access controls, regular security audits, and two-factor authentication. Wix also communicates transparently through clear privacy policies, practices data minimization, and empowers user control over their data.
Although Siter.io prioritizes user privacy with a zero-knowledge storage system and multi-factor authentication, it provides less information about its security measures. This lack of transparency, combined with a lower security score, makes Wix the more secure option in this comparison.
AI Capabilities
AI capabilitiesMeasures the effectiveness of AI-driven features and tools.Score Components:
- Automation efficiency (40%): Impact of AI on streamlining processes.
- Personalization (30%): AI-driven customization for users or customers.
- AI-Assisted design (20%): Role of AI in website design and functionality.
- Data analysis (10%): Use of AI in interpreting user data and analytics.
8.7
0.0
|
|
|
|
|---|---|---|
|
Personalized Design |
Wix ADI offers tailored design suggestions based on user inputs |
|
|
SEO Optimization |
AI-guided SEO advice for optimal content placement and structure |
|
|
Customer Behavior Analysis |
Advanced analytics to understand customer preferences |
|
|
Sales Predictions |
AI-powered sales forecasting tools |
|
|
Inventory Management |
AI tools to assist in efficient inventory handling |
|
|
Content Generation |
AI assistance in creating and optimizing site content |
|
🏆 Winner: Wix
. Wix’s AI capabilities, particularly through its Artificial Design Intelligence (ADI)
system, are highly user-friendly and innovative. It excels in offering personalized website design suggestions, content
optimization, and streamlined site setup processes. Wix’s AI also assists in providing SEO recommendations and
layout adjustments based on user behavior.
Siter.io, with a score of 0.0, does not have any AI capabilities. This means it lacks features such as personalized design suggestions, SEO optimization, customer behavior analysis, sales predictions, inventory management, and content generation. This could limit the user experience and the efficiency of website creation and management on Siter.io.
User Management
User ManagementAssesses the platforms’ capabilities in managing user roles, permissions, and accessibility.Score Components:
- Role Customization (40%): Flexibility in creating and defining user roles and
permissions. - Ease of Management (30%): User interface and tools for managing users.
- Access Control (20%): Effectiveness of access control measures for different user
levels. - Scalability (10%): Ability to manage a growing number of users efficiently.
8.2
7.1
🏆 Winner: Wix
. Managing your online team with Wix and Siter.io involves different approaches to website editing access.
-
Wix allows unlimited editors regardless of the plan, but caution is needed with 50+ editors to avoid potential
backend performance issues. It excels for large, collaborative teams. - Siter.io focuses on its real-time collaborative features, offering varying numbers of editors depending on the plan. Each plan provides access for 2 to 6 editors who can edit and design websites, with the option to include additional editors for an extra fee.
Wix User Roles and Access Levels:
| Role | Description | Access Highlights |
|---|---|---|
| Site Owner | Full control over website | Manage pages, menus, forms, SEO, settings. Create and manage editor and contributor accounts. |
| Editor | Full editing access to website content |
Add/edit pages, modify text and images, adjust design elements, create forms. Cannot manage site settings or user accounts. |
| Contributor | Limited access to specific pages/sections | Edit assigned pages and sections only. No access to other site areas. |
| Member | Access to specific features |
Login access to forums, private pages, or other restricted areas. Limited interaction with overall site management. |
Additional Features
|
|
|
|
|---|---|---|
|
SSL Certificate |
|
|
|
Custom Domain |
|
|
|
Free Custom Domain Included |
|
|
|
International Domains |
|
|
|
Mobile Responsive |
|
|
|
Page Speed |
|
|
|
Website Builder Mobile App |
|
|
|
Convert a Website To An App |
|
|
|
Website Analytics |
|
|
|
Multilingual Sites |
|
|
|
Multiple Users |
|
|
User Feedback
Wix, though well-regarded, caters to a diverse set of website requirements beyond just ecommerce. This inclusive strategy attracts a broad user audience but might not align as closely with individuals prioritizing advanced ecommerce features.
On the other hand, Siter.io is highly appreciated by its users for its user-friendly interface and robust features, such as the drag-and-drop editor and customizable templates, making website building accessible to teams without coding expertise. However, users agree that the platform could improve its integration options to enhance workflow efficiency further. Despite this, Siter.io effectively addresses the challenge of website creation without coding skills, benefiting designers, small business owners, and individuals seeking to establish an online presence or portfolio quickly and efficiently.
The making of this blog
We followed a clear, step-by-step process to write and research this article.
FAQ
Which platform is better for beginners, Wix or Siter.io?
Can I use both Wix and Siter.io for selling products online?
How do Wix and Siter.io differ in terms of customization and design flexibility?
What are the major differences in pricing and value between Wix and Siter.io?
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