Wix vs Unbounce: Comprehensive comparison guide for 2024

Final verdict

Wix and Unbounce serve different purposes but when it comes to overall functionality and versatility, Wix takes the lead.

• 
  Wix (Overall Grade: 8.5/10)
  
  is a comprehensive website builder and hosting platform that excels in design flexibility, ease of use, and a wide range of features. It’s particularly suited for users looking for an all-in-one solution to create, manage, and grow their online presence, whether it’s for ecommerce, blogging, or portfolio sites. Wix’s user-friendly interface, combined with its extensive template library and robust ecommerce capabilities, makes it a versatile choice for both beginners and advanced users.
• 
  Unbounce (Overall Grade: 6.4/10),
  
  while not as versatile as Wix, stands out for its specialized focus on optimizing conversion rates through custom landing pages, popups, and sticky bars. It’s a powerful tool for marketers and businesses focused on lead generation and conversion optimization. Despite its narrower focus, Unbounce’s user-friendly drag-and-drop interface and integration capabilities make it a strong contender for users primarily interested in creating high-converting landing pages.

Best for ecommerce

Verdict

: For those looking to build a full-fledged online store, Wix is the superior choice, offering a wide array of ecommerce features. Unbounce, while valuable for conversion optimization, lacks the comprehensive tools necessary for managing an ecommerce operation.

• 
  Wix
  
  : With features like an intuitive store builder, multiple payment gateways, and basic inventory management, Wix is designed to support ecommerce businesses of various sizes. Its platform is user-friendly and offers enough flexibility for most ecommerce needs.
• 
  Unbounce
  
  : Best suited for enhancing specific aspects of an ecommerce strategy, such as landing page optimization and conversion rate improvement. It integrates well with other ecommerce platforms but does not offer a standalone solution for managing an online store.

Best for informational & business websites

Verdict

: Wix is the superior choice for informational and business websites, offering a more versatile and user-friendly platform compared to Unbounce, which specializes in landing pages and conversion optimization.

• 
  Wix
  
  : Excelling in design flexibility, ease of use, and a comprehensive suite of features, Wix is ideal for businesses looking to establish a robust online presence. Its wide range of templates and intuitive design tools support the creation of detailed, informative sites that can serve a variety of business needs.
• 
  Unbounce
  
  : While Unbounce is a powerful tool for creating landing pages designed to convert, it falls short in supporting the broader needs of informational and business websites. Its focus on conversion optimization makes it a great complement to a primary website but not the best standalone solution for businesses seeking to provide comprehensive information online.

Detailed comparison

Winner: Wix.

Wix offers more creative control and a wider array of design features, making it the preferred choice for users who want to customize their websites extensively.

Wix stands out with its wide range of highly customizable templates suitable for various website types, not just ecommerce. It offers creative freedom in design, appealing to a diverse user base. While Wix doesn’t have a premium template marketplace, it has 3-rd party theme shops that allow you to get more sophisticated design choices.

Wix Themes

On the other hand, Unbounce provides a gallery of over 100 high-converting templates for landing pages, popups, and sticky bars. These templates are designed with conversion in mind, incorporating knowledge and insights gained from Unbounce’s experience in optimizing landing pages. Users have the flexibility to choose from these ready-to-use templates or start with a blank canvas to create their own designs using Unbounce’s drag-and-drop builder.

Unbounce Themes

🏆 Winner: Wix

. Scoring a solid 9.0, Wix stands out for its user-friendly interface, making it exceptionally easy for beginners to create and manage their websites. Unbounce, with a score of 8.2, offers a robust platform but with a steeper learning curve, especially for those new to digital marketing. If ease of use is a priority, Wix is the clear winner in this category.

Learning Resources

🏆 Winner: Tie

. Both platforms offer solid learning resources, with Wix providing a large collection of articles, video tutorials, and live chat support, and Unbounce offering a rich collection of resources designed to help users maximize their platform’s capabilities.

Wix and Unbounce cater to different ecommerce needs. Wix is a comprehensive platform for creating and managing online stores, offering a range of ecommerce features. Unbounce, on the other hand, is primarily a landing page builder that can integrate with ecommerce platforms like Shopify and Ecwid.

Wix ecommerce features:

• Intuitive store builder
• Wix Payments and various gateways
• Basic inventory tools
• Multi-channel sales options
• Abandoned cart recovery
• Basic analytics and SEO tools

Unbounce ecommerce features:

• Shopify, Ecwid, or and other ecommerce solutions integration

Ecommerce themes & templates

Wix provides around 120 free templates for ecommerce. However, these templates are not fully responsive and may need manual adjustments for mobile display. Wix allows for flexible website design but has limited options for in-depth customization using HTML or CSS. For advanced users, Wix Velo offers more detailed customization possibilities. Unbounce, being primarily a landing page builder, does not offer ecommerce-specific templates.

Product page customization

Wix permits the inclusion of six options per item with a total of 1000 unique variations for products. However, the potential complexity of having customers choose six attributes for a single item is acknowledged, and it is recommended to consider splitting products with extensive options into different listings for a more user-friendly experience. Wix stands out for its ease of customization, allowing users to add features like ribbons, size charts, wishlists, and more. While Wix supports product videos in its themes, incorporating 3D models on Wix requires coding. Unbounce, on the other hand, does not offer the possibility to create or customize product pages. Its primary focus is on building landing pages, with the possibility to integrate with ecommerce platforms such as Shopify or Ecwid.

Payment processing

Wix provides versatile payment options, generally around 2.9% + 30¢ per transaction, without additional commission fees. This makes Wix an attractive option for businesses using diverse payment processors. Wix Payments allows Wix users to manage transactions directly on their site, also supporting various payment methods and currencies. Unbounce supports payment processing through an integration with Stripe, allowing users to create landing pages that can handle transactions directly, with Stripe facilitating global payments in over 135 currencies. Unbounce itself does not mention charging additional fees for transactions, implying that fees are subject to Stripe’s own pricing structure. The platform is focused on optimizing online conversions and does not offer Point of Sale (POS) capabilities, as its core features are designed for enhancing digital experiences such as landing pages and pop-ups.

🏆

Winner: Wix

. Wix, with a score of 8.5, offers multiple editors catering to different user needs. Its standard editor is renowned for its drag-and-drop simplicity, allowing for extensive customization without needing to code. Additionally, Wix provides the ADI (Artificial Design Intelligence) editor, which creates a personalized website based on user responses to a few questions, and the Corvid by Wix editor, which allows for advanced web development with JavaScript and Wix APIs.

Unbounce’s editor, scoring 7.5, is equipped with a user-friendly drag-and-drop interface, enabling users to design and customize landing pages without the need for coding skills. It offers a variety of templates, widgets, and elements such as forms and buttons, alongside options for integrating custom HTML, CSS, and JavaScript for advanced customization. The platform supports responsive design, ensuring landing pages perform well across all devices, and includes features for A/B testing and dynamic text replacement to optimize conversion rates. Additionally, it allows for the integration of various marketing tools and platforms, enhancing the effectiveness of digital marketing campaigns.

Mobile editor/app

🏆

Winner: Wix

. Wix offers a user-friendly, drag-and-drop interface in its mobile app, excelling in general website editing. The app is particularly beginner-friendly, making it easy for users with no prior website building experience. Wix receives a higher rating for its versatility in general website editing and a more beginner-friendly interface.

On the other hand, Unbounce does not have a dedicated mobile editor app, which puts it at a disadvantage when compared to Wix. Therefore, for mobile editing capabilities, Wix is the clear winner.

Overall Result

:

Wix wins

. Wix scores 8.1 in product testing options, while Unbounce scores 6.6. Wix offers a free plan with basic features for an unlimited duration and occasionally offers opportunities to test premium features through promotions or limited-time trials. It also provides a 14-day money-back guarantee for all paid plans. Unbounce, on the other hand, offers a 14-day free trial where users can test premium features, but it requires users to enter their billing information for the free trial and does not offer a money-back guarantee.

Wix offers more affordable pricing plans and a higher discount on annual subscriptions compared to Unbounce. However, Unbounce’s pricing plans are more focused on optimizing conversion rates and include features for creating custom landing pages, popups, and sticky bars.

Winner: Wix

. Wix offers a variety of hosting plans to suit different needs, with a multi-cloud infrastructure and 10 global data centers. Unbounce also offers hosting, but does not provide specific information about its hosting type or data center locations. Despite having a slightly higher uptime, Unbounce’s lack of transparency about its hosting services results in a lower hosting quality score.

🏆 Winner: Wix

Both Wix and Unbounce prioritize website performance and page speed, but Wix outperforms Unbounce in this area with a higher website speed optimization score and more specific data on load times, PageSpeed scores, and Core Web Vital improvements.

Wix has significantly focused on enhancing website performance and page speed, integrating tools like the Site Speed dashboard with Google PageSpeed Insights to provide a holistic view of website performance metrics. Emphasizing media optimization, code simplification, content distribution networks, lazy load techniques, and mobile-first designs, Wix’s infrastructure includes globally distributed CDNs, improving content delivery. Wix saw a 25% increase in sites with good CWV scores over a year. Real-world performance analysis of 909 Wix websites showed a wide range of page speed scores from 34/100 to 98/100, averaging 81.9/100, with the Largest Contentful Paint an important metric for website loading, ranged from 0.8 seconds to 3.5 seconds, with an average of 1.6 seconds.

Unbounce, on the other hand, does not provide specific data on load times, PageSpeed scores, and Core Web Vital improvements. Its strategies for speed optimization include image optimization, caching, and Speed Booster. However, without specific data, it’s difficult to compare its performance with Wix’s. Therefore, Wix is the clear winner in this comparison.

🏆 Winner: Wix.

Wix scores 8.2, offering over 500 apps in its App Market, covering a wide range of functionalities. These apps come with various pricing options, including free, paid, freemium, and one-time payment models. Wix’s plugins and integrations extend its functionality across various domains, including advanced ecommerce tools, SEO optimization, social media integration, email marketing, website analytics, appointment scheduling, customer support, enhanced media galleries, blogging features, custom forms and surveys, diverse payment processing options, website localization, improved security measures, and the addition of custom widgets.

On the other hand, Unbounce, with a score of 6.8, offers a wide array of apps and integrations to enhance the functionality of landing pages, all of which are free to install. Unbounce’s apps and integrations extend its base capabilities significantly, allowing for advanced analytics, enhanced marketing automation, direct e-commerce transactions, and personalized user engagements. However, it’s technically possible but not ideally suited for building entire websites, especially for larger projects requiring comprehensive site functionalities.

Wix Applications

Unbounce Applications

🏆

Overall Winner: Wix

. Wix stands out for its comprehensive marketing tools, especially in email marketing, blogging, and social media integration. Unbounce, while lacking in blogging, excels in creating tailored landing pages for ads and promotions.

🏆 Winner: Wix

. With a customer support score of 8.2, Wix outperforms Unbounce, which has a score of 7.7. Wix offers phone support, 24/7 live chat in multiple languages, and a large community forum. Its enterprise support includes a dedicated account manager, VIP support, customized solutions, and more.

Unbounce, on the other hand, provides live chat, email, and phone support from Monday to Friday, 6 AM to 6 PM PST. 24/7 support is available through their Help Centre, Community, and Chat Bot. For enterprises, Unbounce offers a dedicated customer support team, personalized training, and optimization sessions.

🏆

Winner: Wix

. Both Wix and Unbounce prioritize data privacy and security, but they have different approaches. Wix uses secure servers, encryption, and complies with privacy regulations. It also has strict access controls, regular security audits, and additional features like two-factor authentication. In terms of website security, Wix uses built-in SSL certificates for encryption and authentication, a Web Application Firewall (WAF) to defend against common web attacks, and infrastructure that handles DDoS protection.

Unbounce, on the other hand, maintains high security standards by achieving PCI Level 4 Merchant status and adhering to GDPR. It also implements robust disaster recovery strategies and undergoes regular external security audits. The platform employs a secure, multi-tenant environment with strict access controls and daily data backups to safeguard customer information. However, its security measures are more focused on landing pages, popups, and sticky bars, which may not be as comprehensive as Wix’s overall website security.

🏆 Winner: Wix

. Wix’s AI capabilities, particularly through its Artificial Design Intelligence (ADI)
system, are highly user-friendly and innovative. It excels in offering personalized website design suggestions, content
optimization, and streamlined site setup processes. Wix’s AI also assists in providing SEO recommendations and
layout adjustments based on user behavior.

Unbounce, with a score of 7.5, utilizes AI mainly to enhance the landing page creation and conversion rates. Its AI features focus on personalized design recommendations, content generation, and customer behavior analysis. While Unbounce’s AI is powerful, it is more focused on conversion optimization compared to Wix’s design-focused AI.

🏆 Winner: Wix

. Managing your online team with Wix and Unbounce involves different approaches to website editing access.

• Wix allows unlimited editors regardless of the plan, but caution is needed with 50+ editors to avoid potential backend performance issues.
• Unbounce offers one staff account on its basic plan, with the option to expand up to 15 accounts on the premium plan. It also provides customizable permissions, enabling you to restrict or grant access based on roles such as viewer, author, and administrator.

Wix User Roles and Access Levels:

Unbounce User Roles and Access Levels:

Additional Features

User Feedback

Wix, though well-regarded, caters to a diverse set of website requirements beyond just ecommerce. This inclusive strategy attracts a broad user audience but might not align as closely with individuals prioritizing advanced ecommerce features.

On the other hand, Unbounce receives mixed reviews from its users. Many users appreciate its user-friendly, drag-and-drop page builder, which facilitates the quick creation and editing of landing pages without the need for technical expertise. Users find it beneficial for A/B testing, integrating with CRMs, and swiftly turning around marketing content. However, there are notable concerns, particularly with a case of unexpected switch to an annual plan without consent and refusal to refund, indicating potential issues with customer service and billing practices. Additionally, some users mention technical limitations, such as responsiveness issues and the absence of global elements for content updates across multiple pages, which can hinder efficiency.

FAQ