Wix vs Yola: Comprehensive comparison guide for 2024

Final verdict

Wix and Yola serve different market segments, with Wix emerging as the more versatile and feature-rich platform.

• 
  Wix (Overall Grade: 8.5/10)
  
  excels across the board, offering a superior design experience, a wide range of ecommerce features, comprehensive marketing tools, and innovative AI capabilities. Its user-friendly interface, coupled with extensive customization options and robust customer support, makes it an ideal choice for users ranging from beginners to advanced web designers and online store owners.
• 
  Yola (Overall Grade: 6.5/10)
  
  , while offering a solid platform for website creation, falls short in comparison to Wix in several key areas. It provides a user-friendly experience and decent ecommerce capabilities but lacks the depth of features, design flexibility, and advanced tools found in Wix. Yola is best suited for individuals or small businesses looking for a straightforward website builder without the need for complex functionalities.

	Overall grade: 8.5	Overall grade: 6.5
Design Functionalities & Templates	8.6	7.2
Ease of Use	9.0	8.0
Ecommerce	8.0	5.7
Website Editors	8.5	6.7
Product Testing Options	8.1	7.5
Price	8.7	8.1
Hosting Quality	8.5	7.2
Website Speed Optimization	8.3	7.5
Plugins and Integrations	8.2	6.3
Marketing Features	8.4	6.5
Customer Support	8.2	6.3
Security	8.5	8.3
AI Capabilities	8.7	0.0
User Management	8.2	7.3
Overall	8.5	6.5

Best for ecommerce

8.0

5.7

Verdict

: Wix outperforms Yola in ecommerce capabilities, offering a more comprehensive set of features suitable for a wider range of online stores.

• 
  Wix
  
  : With a score of 8.0, Wix stands out for its intuitive store builder, diverse payment options, and robust inventory management tools. It’s designed for users who seek a balance between ease of use and the ability to scale their online business.
• 
  Yola
  
  : Scoring 5.7, Yola provides essential ecommerce features like shipping and tax configurations, and product catalog management. It’s a viable option for small businesses or individuals who are just starting out and need basic ecommerce functionalities.

Best for informational & business websites

8.3

7.4

• 
  Wix
  
  : With a score of 8.3, Wix stands out for its extensive range of customizable templates and user-friendly design interface, making it ideal for businesses looking to create a strong online presence without extensive technical knowledge. Its robust platform supports a wide array of functionalities, from SEO tools to e-commerce capabilities, catering to a diverse range of business needs.
• 
  Yola
  
  : Scoring 7.4, Yola offers a straightforward website building experience with a focus on simplicity and ease of use. While it provides a solid foundation for creating informational websites, it lacks the depth of design options and advanced features found in Wix, making it more suitable for users with basic website needs.

Detailed comparison

8.6

7.2

Winner: Wix.

Wix scores higher in design functionalities and templates, offering a wider range of highly customizable templates suitable for various website types, not just ecommerce. It also provides more creative design possibilities and a vast library of free templates.

Wix offers creative freedom in design, appealing to a diverse user base. While Wix doesn’t have a premium template marketplace, it has 3-rd party theme shops that allow you to get more sophisticated design choices.

Wix Themes

On the other hand, Yola offers a diverse range of templates and designs, catering to various types of websites, from personal blogs to professional business sites. Users can choose from a wide selection of themes, each customizable to fit their specific needs and preferences.

Yola Themes

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9.0

8.0

🏆 Winner: Wix

. With a score of 9.0, Wix outperforms Yola, which scored 8.0. Wix’s user-friendly interface, intuitive drag-and-drop feature, and Artificial Design Intelligence (ADI) tool make it a top choice for beginners and non-technical users. Yola, while also user-friendly, is more suited for users who prioritize quick setup and ease of use over complex customization.

Learning Resources

🏆 Winner: Wix

. Both platforms offer comprehensive learning resources, but Wix has a broader focus and a larger community of users, providing a more versatile set of learning materials.

8.0

5.7

Wix and Yola both offer ecommerce capabilities, but Wix has a higher score in this category, indicating a more comprehensive set of features. Wix provides an intuitive store builder, various payment gateways, basic inventory tools, multi-channel sales options, abandoned cart recovery, and basic analytics and SEO tools. On the other hand, Yola offers shipping and tax configurations, product catalog management, guest checkout, analytics and reporting, and promotions features.

Ecommerce themes and templates	7.5	5.5
Product page customization	7.3	6.8
Payment processing and commissions	8.7	7.0
POS capabilities	6.0	4.5
Payment gateways	8.2	7.5
Product numbers	8.0	7.0
Additional ecommerce features	7.8	6.0

Wix ecommerce features:

• Intuitive store builder
• Wix Payments and various gateways
• Basic inventory tools
• Multi-channel sales options
• Abandoned cart recovery
• Basic analytics and SEO tools

Yola ecommerce features:

• Shipping and Tax configurations
• Product Catalog Management
• Ability to checkout as guest
• Analytics and reporting
• Promotions features

Ecommerce themes & templates

Wix provides around 120 free templates for ecommerce. However, these templates are not fully responsive and may need manual adjustments for mobile display. Wix allows for flexible website design but has limited options for in-depth customization using HTML or CSS. For advanced users, Wix Velo offers more detailed customization possibilities. Yola offers a range of templates for building websites, including those suitable for ecommerce, but the variety and design quality may not match those provided by other leading website builders like Wix. The templates are customizable, especially for users on higher-tier plans (Silver or Gold), which allow for deeper customization, including CSS editing.

Product page customization

Wix permits the inclusion of six options per item with a total of 1000 unique variations for products. However, the potential complexity of having customers choose six attributes for a single item is acknowledged, and it is recommended to consider splitting products with extensive options into different listings for a more user friendly experience. Wix stands out for its ease of customization, allowing users to add features like ribbons, size charts, wishlists, and more. While Wix supports product videos in its themes, incorporating 3D models on Wix requires coding. Yola’s eCommerce platform offers a variety of customization options for your product pages, including the ability to manage product options and combinations. This feature is especially useful for selling items that come in different sizes, colors, or models, allowing customers to select their preferences directly from the product page. Furthermore, Yola supports variable pricing for these product options, enabling you to adjust prices based on the specific variant chosen by the customer.

Payment processing

Wix provides versatile payment options, generally around 2.9% + 30¢ per transaction, without additional commission fees. This makes Wix an attractive option for businesses using diverse payment processors. Wix Payments allows Wix users to manage transactions directly on their site, also supporting various payment methods and currencies. Yola supports various payment gateways for online store transactions, such as PayPal, Sage Payments, and American Express, allowing users to choose based on their specific needs, including geographical availability and fee structure. While Yola doesn’t directly charge commission fees for transactions, the chosen payment gateway might impose its own fees, including transaction and possibly monthly fees. The platform focuses on e-commerce functionalities rather than direct POS system capabilities, with options to manage payment methods through the My Yola dashboard for subscriptions and new product purchases.

8.5

6.7

🏆

Winner: Wix

. Wix, with a score of 8.5, offers multiple editors catering to different user needs. Its standard editor is renowned for its drag-and-drop simplicity, allowing for extensive customization without needing to code. Additionally, Wix provides the ADI (Artificial Design Intelligence) editor, which creates a personalized website based on user responses to a few questions, and the Corvid by Wix editor, which allows for advanced web development with JavaScript and Wix APIs.

Yola’s website builder editor, scoring 6.7, is designed for ease of use, allowing users to create professional-looking websites without needing coding knowledge. It offers a drag-and-drop interface, enabling users to easily add, customize, and position elements like text, images, and buttons on their web pages. However, some users might find the customization options somewhat limited compared to more advanced platforms, potentially leading to difficulties in achieving highly specific design goals.

Mobile editor/app

9.2

4.5

🏆

Winner: Wix

. Wix offers a user-friendly, drag-and-drop interface in its mobile app, excelling in general website editing. The app is particularly beginner-friendly, making it easy for users with no prior website building experience. Wix receives a higher rating for its versatility in general website editing and a more beginner-friendly interface.

On the other hand, Yola does not have a dedicated mobile editor app. It is possible to make some small changes using a mobile browser, but this is far less convenient and versatile than a dedicated app. Therefore, Wix is the clear winner in this category.

8.1

7.5

Overall Result

:

Wix wins

. Wix scores 8.1 in product testing options, slightly higher than Yola’s 7.5. Wix offers a free plan with basic features for an unlimited duration and occasionally offers opportunities to test premium features through promotions or limited-time trials. Yola, on the other hand, allows testing of premium features during a 30-day refundable period.

Free Plan	Yes (Basic features, indefinitely)	Yes
Trial Duration	Unlimited (Free plan)	No
Testing Premium Features	Limited, occasionally through promotions	Premium features can be tested during the 30-day refundable period
Money Back Guarantee	14-day money-back guarantee	30-day money back guarantee

8.7

8.1

Wix and Yola both offer a range of pricing options, but Wix scores slightly higher in terms of price.

	Offerings	Offerings
Free	No offering at this amount.	Free (Website) ($0/month): Basic features with Yola subdomain, suitable for starting a simple site. With possibility to have up to 2 websites and 2 page limit. Free (Online Store Add-on) ($0/month): Launch an online store with basic features and a limited number of products. Available as an add-on to a website plan.
$0-$10	No offering at this amount.	Bronze (Website) ($9.45/month): More resources and features, including unlimited pages and bandwidth. With possibility to have up to 5 websites. Value for price: 7.5
$10-$15	No offering at this amount.	Basic (Online Store Add-on) ($15.00/month): Includes inventory tracking, order management, and the ability to sell on Facebook. Available as an add-on to a website plan. Value for price: 7.0
$15-$20	No offering at this amount.	Silver (Website) ($18.95/month): Advanced design features and site customization options. With possibility to have up to 25 websites. Value for price: 8.0
$20-$30	Core Plan ($27/month): Unlimited physical products, ~2.9% + 30¢ per transaction, Digital products, Free custom domain for a year, Abandoned cart recovery, Gift cards (via app), Recurring payments, No staff account limit. Value for price: 8.5	No offering at this amount.
$30-$35	Business ($32/month): Advanced ecommerce features, Same transaction fees, Free domain for a year, Subscription payments, Automated international sales tax, Label printing, Dropshipping, Product reviews, No staff account limit. Value for price: 8.7	Professional (Online Store Add-on) ($35.00/month): Advanced features including discount coupons, product filters, and sales on multiple platforms like Facebook and Instagram. Available as an add-on to a website plan. Value for price: 8.0
$35-$40	No offering at this amount.	Gold (Website) ($35.45/month): Comprehensive plan with unlimited storage and advanced SEO tools. With possibility to have up to 25 websites. Value for price: 8.5
$90+	Business Elite ($159/month): All ecommerce features, Automated sales tax for up to 500 transactions/month, Custom reports, Loyalty program, Priority support, No staff account limit. Value for Price: 9.0	Unlimited (Online Store Add-on) ($99.00/month): The most extensive plan offering a vast product catalog, point of sale integrations, and more, for expanding online business. Available as an add-on to a website plan. Value for Price: 9.0

8.5

7.2

Winner: Wix

. Wix offers a more robust hosting service with a multi-cloud infrastructure and a wider global presence with 10 data centers. Although Yola offers a 99.9% uptime guarantee and managed cloud hosting, it falls short in comparison to Wix’s offerings, hence the lower score.

Do they offer hosting?	Yes, included in all paid plans	Yes, included in all paid plans
Data Centers:	10 globally: USA (Ashburn, Virginia; Los Angeles, California; Miami, Florida), Germany (Frankfurt), Israel (Tel Aviv), India (Mumbai), Brazil (São Paulo), Singapore, South Korea (Seoul), and Taiwan (Taipei)	5 data centers located in US and EU
Type of hosting:	Multi-Cloud Infrastructure (AWS, GCP, own data centers)	Managed Cloud Hosting
Uptime:	99.95%	99.9%
Uptime Guarantee:	No	Yes, 99.9%

8.3

7.5

🏆 Winner: Wix

Both Wix and Yola prioritize website performance and page speed, with Wix focusing on media optimization, CDN, and mobile-first strategies, and Yola emphasizing CDN, caching, code minification, server response time improvements, and image optimization. However, Wix has a slightly higher website speed optimization score.

Focus	Media optimization, CDN, Mobile-first	CDN, Caching, Code Minification, Server response time improvements, Image optimization
Performance Tools	Google Lighthouse, PageSpeed Insights	Google PageSpeed Insights, YSlow
Key Strategies	Media optimization, CDN, Mobile-first	CDN, Caching, Code Minifcation, Server response time improvements, Image optimization
Load Times	0.8s to 3.5s (Average: 1.6s)	Varies widely, depending on the optimization, website complexity
Page Speed Scores Range	34/100 to 98/100 (Average: 81.9/100)	Varies widely, depending on the optimization, website complexity
Core Web Vitals Improvement	25% increase in good CWV scores over a year	Emphasis on LCP, FID, CLS improvements

Wix has significantly focused on enhancing website performance and page speed, integrating tools like the Site Speed dashboard with Google PageSpeed Insights to provide a holistic view of website performance metrics. Emphasizing media optimization, code simplification, content distribution networks, lazy load techniques, and mobile-first designs, Wix’s infrastructure includes globally distributed CDNs, improving content delivery. Successfully improving Core Web Vitals (CWV) scores, Wix saw a 25% increase in sites with good CWV scores over a year. Real-world performance analysis of 909 Wix websites showed a wide range of page speed scores from 34/100 to 98/100, averaging 81.9/100, with the Largest Contentful Paint an important metric for website loading, ranged from 0.8 seconds to 3.5 seconds, with an average of 1.6 seconds.

Yola, like Wix, places a strong emphasis on website performance and page speed. Yola’s approach to enhancing site speed includes CDN, caching, code minification, server response time improvements, and image optimization. This approach leverages Yola’s fast servers and CDN network to boost load speed. Analysis of Yola sites showed a range of load times and PageSpeed scores, varying widely depending on the optimization and website complexity. Continuous maintenance and optimization are essential for keeping Yola websites fast.

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8.2

6.3

🏆 Winner: Wix.

With a score of 8.2, Wix offers a wider range of plugins and integrations compared to Yola, which scores 6.3. Wix’s App Market boasts over 500 apps, offering a variety of functionalities to enhance website features. On the other hand, Yola supports functionalities through plugins and apps, including social media integration, e-commerce tools, marketing and SEO enhancements, customer engagement features, and various utility widgets. However, Wix’s extensive range of plugins and integrations, especially in the areas of ecommerce tools, SEO optimization, social media integration, email marketing, website analytics, appointment scheduling, customer support, enhanced media galleries, blogging features, custom forms and surveys, diverse payment processing options, website localization, improved security measures, and the addition of custom widgets, gives it the upper hand.

Wix Applications

Yola Applications

8.4

6.5

🏆

Overall Winner: Wix

. Wix stands out for its comprehensive and advanced marketing tools, especially in SEO, email marketing, and ad campaign management. Yola also offers a range of marketing features, but some of them are only available on higher plans.

SEO Tools		Basic built-in SEO tools
Email Marketing		Available on higher plans
Blogging
Social Media Integration	Advanced integration for selling directly on social platforms
Analytics and Reporting	Detailed analytics for in-depth insights	Basic analytics with Google Analytics integration
Ads and Promotions	Google Ads integration; sophisticated ad campaign management	Available on higher plans

8.2

6.3

🏆 Winner: Wix

. Wix offers a more comprehensive customer support system compared to Yola. It provides phone support, live chat available 24/7 in English and other languages, and forums. The community is large, ensuring users won’t feel alone with their problems.

On the other hand, Yola offers 24/7 email support to all users, with priority support for Bronze, Silver, and Gold customers promising responses in under 24 hours. However, it does not have an enterprise level support, which is a significant disadvantage for larger businesses.

8.5

8.3

🏆

Winner: Wix

. Both Wix and Yola prioritize user data and website security, employing measures such as SSL encryption, secure servers, regular security audits, and compliance with privacy regulations. However, Wix edges out slightly with a higher security score of 8.5 compared to Yola’s 8.3.

Wix’s security measures include a built-in Web Application Firewall (WAF) to defend against common web attacks, infrastructure that handles DDoS protection, and two-factor authentication. On the other hand, Yola also employs robust security measures including DDoS mitigation, firewalls, regular software updates, and data backup and recovery.

While both platforms are committed to providing a secure environment for users to build and manage their websites, Wix’s slightly higher security score and comprehensive security measures make it the winner in this category.

8.7

0.0

Personalized Design	Wix ADI offers tailored design suggestions based on user inputs
SEO Optimization	AI-driven recommendations for better search engine visibility
Customer Behavior Analysis	Advanced analytics to understand customer preferences
Sales Predictions	AI-powered sales forecasting tools
Inventory Management	AI tools to assist in efficient inventory handling
Content Generation	AI assistance in creating and optimizing site content

🏆 Winner: Wix

. Wix’s AI capabilities, particularly through its Artificial Design Intelligence (ADI)
system, are highly user-friendly and innovative. It excels in offering personalized website design suggestions, content
optimization, and streamlined site setup processes. Wix’s AI also assists in providing SEO recommendations and
layout adjustments based on user behavior.

Yola, with a score of 0.0, does not have any AI capabilities. This means that while Yola offers a user-friendly interface and a variety of templates, it does not provide the advanced AI features that Wix does. This could limit the level of customization and optimization that users can achieve with Yola.

8.2

7.3

🏆 Winner: Wix

. Both Wix and Yola offer multi-user editing capabilities, but Wix has a higher user management score of 8.2 compared to Yola’s 7.3.

• Wix allows unlimited editors regardless of the plan, but caution is needed with 50+ editors to avoid potential backend performance issues. It excels for large, collaborative teams.
• Yola supports multi-user editing capabilities, allowing different levels of access and control based on the plan chosen. The primary account holder, often referred to as the Owner or Administrator, possesses comprehensive control over the website, including the ability to edit content, manage settings, and extend invitations to collaborators for website modification. Collaborators or Editors, invited by the account holder, can edit the website to varying degrees, which might range from content editing to page management, depending on the permissions granted by Yola’s platform. The number of users permitted to edit a website and the scope of their roles and permissions may vary, typically increasing with higher-tier subscription plans.

Wix User Roles and Access Levels:

Additional Features

SSL Certificate
Custom Domain
Free Custom Domain Included
International Domains
Mobile Responsive
Page Speed
Website Builder Mobile App
Convert a Website To An App
Website Analytics
Multilingual Sites
Multiple Users

User Feedback

Wix

1641 reviews

4.2 out of 5 stars

Yola

22 reviews

4.0 out of 5 stars

Wix, though well-regarded, caters to a diverse set of website requirements beyond just ecommerce. This inclusive strategy attracts a broad user audience but might not align as closely with individuals prioritizing advanced ecommerce features.

Yola, on the other hand, has received mostly positive reviews. Users appreciate its professional templates, ease of use, affordability, and customer service. They find it ideal for website creation, especially for those without specialized knowledge. However, some users express dissatisfaction with aspects such as data security, customization limitations, and lack of certain features like chat support. Overall, Yola appears to solve the problem of easy website creation and maintenance for businesses and individuals, offering a range of templates and tools at a reasonable price point.

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