Wix vs Zoho Sites: Comprehensive comparison guide for 2024

Final verdict

Wix and Zoho Sites cater to different audiences with their unique strengths, but Wix emerges as the more versatile and feature-rich platform.

• 
  Wix (Overall Grade: 8.5/10)
  
  excels with its user-friendly design, extensive customization options, and robust ecommerce features. It’s particularly suited for users seeking creative freedom and a comprehensive set of tools for website and online store creation. Wix’s superior design functionalities, ease of use, and wide range of plugins and integrations make it a great choice for both beginners and advanced users.
• 
  Zoho Sites (Overall Grade: 7.6/10)
  
  offers a solid platform with a focus on integration within the Zoho ecosystem, making it a good option for users already utilizing other Zoho applications. While it may not offer the same level of design flexibility as Wix, Zoho Sites provides a user-friendly interface and essential features for creating functional websites, particularly for small businesses.

	Overall grade: 8.5	Overall grade: 7.6
Design Functionalities & Templates	8.6	7.4
Ease of Use	9.0	7.0
Ecommerce	8.0	7.4
Website Editors	8.5	7.5
Product Testing Options	8.1	8.8
Price	8.7	8.6
Hosting Quality	8.5	8.0
Website Speed Optimization	8.3	7.1
Plugins and Integrations	8.2	7.3
Marketing Features	8.4	7.6
Customer Support	8.2	8.3
Security	8.5	8.1
AI Capabilities	8.7	7.5
User Management	8.2	7.3
Overall	8.5	7.6

Best for ecommerce

8.0

7.4

Verdict

: Wix edges out Zoho Sites with its more integrated and user-friendly ecommerce features, making it the better choice for businesses looking to establish or expand their online stores.

• 
  Wix
  
  : Offers a comprehensive suite of built-in ecommerce features, including an intuitive store builder, various payment gateways, and basic inventory tools. Its ease of use and flexibility make it ideal for small to medium-sized businesses aiming for an effective online presence.
• 
  Zoho Sites
  
  : While it provides solid ecommerce capabilities through integration with Zoho Commerce, it’s more suited for users already invested in the Zoho ecosystem. Its customization options and payment processing capabilities are robust, but it may require a steeper learning curve and additional steps for full functionality.

Best for informational & business websites

8.3

7.9

• 
  Wix
  
  : With a score of 8.3, Wix stands out for its user-friendly interface and extensive template library, making it ideal for creating visually appealing informational websites. Its platform is designed to cater to a wide range of business needs, offering flexibility and ease of use for website owners.
• 
  Zoho Sites
  
  : Scoring 7.9, Zoho Sites is a strong contender with its user-friendly website building tools and a variety of customizable templates. It is particularly suited for users looking for an integrated solution within the Zoho ecosystem, offering seamless connectivity with other Zoho applications.

Detailed comparison

8.6

7.4

Winner: Wix.

Wix offers a wider range of highly customizable templates suitable for various website types, not just ecommerce. It offers creative freedom in design, appealing to a diverse user base. While Wix doesn’t have a premium template marketplace, it has 3-rd party theme shops that allow you to get more sophisticated design choices.

Wix Themes

On the other hand, Zoho Sites offers a diverse collection of over 150 templates, thoughtfully categorized into industries like Restaurants, Architecture, Health, and more. Each template provides a pre-designed layout with responsive design for various screen sizes. Customization options include visual elements such as colors, fonts, and images, as well as the ability to modify layouts and content using the visual editor.

Zoho Sites Themes

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9.0

7.0

🏆 Winner: Wix

. Scoring a solid 9.0, Wix stands out for its exceptional user-friendliness, making it exceptionally easy for beginners to create and manage their websites. Zoho Sites, with a score of 7.0, offers a robust platform but with a steeper learning curve, especially for those requiring advanced features. If ease of use is a priority, Wix is the clear winner in this category.

Learning Resources

🏆 Winner: Tie

. Both Wix and Zoho Sites offer a wide range of learning resources, including articles, video tutorials, and community forums, making it easier for users to learn and adapt.

8.0

7.4

Wix and Zoho Sites both offer ecommerce capabilities, but their approaches differ. Wix provides built-in ecommerce features, allowing users to create and manage online stores easily. On the other hand, Zoho Sites integrates with Zoho Commerce for ecommerce functionality, providing flexibility and scalability for businesses of various sizes.

Ecommerce themes and templates	7.5	6.5
Product page customization	7.3	7.0
Payment processing and commissions	8.7	6.8
POS capabilities	6.0	5.5
Payment gateways	8.2	7.2
Product numbers	8.0	6.0
Additional ecommerce features	7.8	7.3

Wix ecommerce features:

• Intuitive store builder
• Wix Payments and various gateways
• Basic inventory tools
• Multi-channel sales options
• Abandoned cart recovery
• Basic analytics and SEO tools

Zoho Sites ecommerce features:

• Product and Inventory management
• Order management
• Payment Processing
• Marketing and Promotions
• SEO and Analytics
• Security

Ecommerce themes & templates

Wix provides around 120 free templates for ecommerce. However, these templates are not fully responsive and may need manual adjustments for mobile display. Wix allows for flexible website design but has limited options for in-depth customization using HTML or CSS. For advanced users, Wix Velo offers more detailed customization possibilities.

Zoho Sites offers a range of eCommerce website templates and themes designed to cater to various industries and business needs. These templates are customizable, allowing businesses to tailor their online stores to their brand and product offerings. Zoho Commerce, in particular, provides beautiful and highly customizable eCommerce store themes, aiming to enhance the online shopping experience.

Product page customization

Wix permits the inclusion of six options per item with a total of 1000 unique variations for products. However, the potential complexity of having customers choose six attributes for a single item is acknowledged, and it is recommended to consider splitting products with extensive options into different listings for a more user friendly experience. Wix stands out for its ease of customization, allowing users to add features like ribbons, size charts, wishlists, and more. While Wix supports product videos in its themes, incorporating 3D models on Wix requires coding.

Zoho offers extensive product page customization options, allowing users to tailor the display of their products. This includes features like image galleries, sliders, and video integration, enabling businesses to present their products in a visually appealing manner. Additionally, Zoho facilitates the configuration of product variants like size and color options, as well as efficient inventory management directly from the product pages.

Payment processing

Wix provides versatile payment options, generally around 2.9% + 30¢ per transaction, without additional commission fees. This makes Wix an attractive option for businesses using diverse payment processors. Wix Payments allows Wix users to manage transactions directly on their site, also supporting various payment methods and currencies.

Zoho Sites, in conjunction with Zoho Commerce, offers robust payment processing capabilities and supports integration with multiple payment gateways like PayPal, Stripe, and Square, facilitating secure online transactions. While direct POS system integration and commission management might require leveraging additional Zoho tools or custom solutions, the Zoho ecosystem provides a comprehensive suite for businesses to manage both online and in-store sales efficiently. This integration ensures flexibility and security for businesses aiming to provide a seamless shopping experience across multiple channels.

8.5

7.5

🏆

Winner: Wix

. Wix, with a score of 8.5, offers multiple editors catering to different user needs. Its standard editor is renowned for its drag-and-drop simplicity, allowing for extensive customization without needing to code. Additionally, Wix provides the ADI (Artificial Design Intelligence) editor, which creates a personalized website based on user responses to a few questions, and the Corvid by Wix editor, which allows for advanced web development with JavaScript and Wix APIs.

Zoho Sites, scoring 7.5, is a user-friendly website builder that enables both businesses and individuals to create professional, responsive websites without coding skills, through its drag-and-drop interface. Integrated within the Zoho ecosystem, it offers customizable templates, SEO tools, social media integration, and ecommerce features, along with connectivity to other Zoho applications for enhanced functionality.

Mobile editor/app

9.2

5.5

🏆

Winner: Wix

. Wix offers a user-friendly, drag-and-drop interface in its mobile app, excelling in general website editing. The app is particularly beginner-friendly, making it easy for users with no prior website building experience. Wix receives a higher rating for its versatility in general website editing and a more beginner-friendly interface.

Zoho Sites, on the other hand, currently does not have a dedicated website editor app. However, you can edit the visual aspects of the mobile version of your website, such as font size, color, background, and shadow, but you cannot change the content through the mobile interface. This limitation makes Wix a more versatile and user-friendly option for mobile website editing.

8.1

8.8

Overall Result

:

Zoho Sites Wins

. Zoho Sites scores 8.8, slightly higher than Wix’s 8.1. Zoho Sites offers a 15-day free trial with access to all features of each plan, providing a comprehensive testing experience. Wix, on the other hand, provides a free plan with basic features for an unlimited duration and occasionally offers opportunities to test premium features through promotions or limited-time trials.

Free Plan	Yes (Basic features, indefinitely)	Yes
Trial Duration	Unlimited (Free plan)	15 days
Testing Premium Features	Limited, occasionally through promotions	All features of each plan during free trial

8.7

8.6

Wix and Zoho Sites have similar pricing scores, with Wix slightly ahead. Both platforms offer a range of plans to suit different needs, with Wix providing more ecommerce-focused features and Zoho Sites offering a more flexible approach for agencies.

	Offerings	Offerings
$0-$10	No offering at this amount.	Starter ($8.00/month): Offers basic features suitable for small websites, including 5 pages, 500MB storage, 10GB bandwidth/month, SSL hosting, domain connection, ad-free experience, and more. Ideal for personal blogs or small business websites. Value for price: 6.5
$20-$30	Core Plan ($27/month): Unlimited physical products, ~2.9% + 30¢ per transaction, Digital products, Free custom domain for a year, Abandoned cart recovery, Gift cards (via app), Recurring payments, No staff account limit. Value for price: 8.5	Pro ($23.00/month): Upgrades significantly on the Starter plan, offering 50 pages, 100GB storage, unmetered bandwidth, 50 forms, and advanced features like social share button, audio player, comment box, scheduled blog post, and dynamic content. Best suited for professional sites that require more resources and functionalities. Value for price: 8.0
$30-$40	Business ($32/month): Advanced ecommerce features, Same transaction fees, Free domain for a year, Subscription payments, Automated international sales tax, Label printing, Dropshipping, Product reviews, No staff account limit. Value for price: 8.7	Agency ($32.00/month): Tailored for agencies managing multiple sites, providing a bundle plan that offers significant savings and flexibility. Includes all Starter features with the option to add Pro features as needed. Value for price: 9.0
$100+	Business Elite ($159/month): All ecommerce features, Automated sales tax for up to 500 transactions/month, Custom reports, Loyalty program, Priority support, No staff account limit. Value for price: 9.0	No offering at this amount.

8.5

8.0

Winner: Wix

. Wix edges out Zoho Sites with a slightly higher hosting quality score. Both platforms offer hosting services, but Wix’s multi-cloud infrastructure and more extensive global data center network give it an advantage. Zoho Sites, however, does offer an uptime guarantee, which Wix does not.

Do they offer hosting?	Yes, included in all paid plans	Yes, included in all paid plans
Data Centers:	10 globally: USA (Ashburn, Virginia; Los Angeles, California; Miami, Florida), Germany (Frankfurt), Israel (Tel Aviv), India (Mumbai), Brazil (São Paulo), Singapore, South Korea (Seoul), and Taiwan (Taipei)	12 Globally: Canada(Montreal and Toronto), US(Quincy and Dallas), India(Mumbai and Chennai), Australia(Sydney and Melbourne), China(Beijing and Shanghai), Japan(Tokyo and Osaka)
Type of hosting:	Multi-Cloud Infrastructure (AWS, GCP, own data centers)	Managed Hosting
Uptime:	99.95%	99.9%
Uptime Guarantee:	No	Yes, 99.9%

8.3

7.1

🏆 Winner: Wix

Both Wix and Zoho Sites prioritize website performance and page speed, but Wix has a higher Website Speed Optimization score.

Focus	Media optimization, CDN, Mobile-first	Regular testing, Optimized code and libraries, Cache balancing
Performance Tools	Google PageSpeed Insights Integration	Regular testing and updates
Key Strategies	Media optimization, CDN, Mobile-first	Regularly testing and implementing updates, Optimized code and libraries, Cache balancing
Load Times	0.8s to 3.5s (Average: 1.6s)	Below 2-5 seconds average
Page Speed Scores Range	34/100 to 98/100 (Average: 81.9/100)	70-80/100 average
Core Web Vitals Improvement	25% increase in good CWV scores over a year	Implementing various performance optimization techniques

Wix has significantly focused on enhancing website performance and page speed, integrating tools like the Site Speed dashboard with Google PageSpeed Insights to provide a holistic view of website performance metrics. Emphasizing media optimization, code simplification, content distribution networks, lazy load techniques, and mobile-first designs, Wix’s infrastructure includes globally distributed CDNs, improving content delivery. Wix saw a 25% increase in sites with good CWV scores over a year. Real-world performance analysis of 909 Wix websites showed a wide range of page speed scores from 34/100 to 98/100, averaging 81.9/100, with the Largest Contentful Paint an important metric for website loading, ranged from 0.8 seconds to 3.5 seconds, with an average of 1.6 seconds.

Zoho Sites, on the other hand, focuses on regular testing and implementing updates, optimized code and libraries, and cache balancing as their key strategies for speed optimization. They have been implementing various performance optimization techniques to improve their Core Web Vitals. Their load times are generally below 2-5 seconds on average, and their PageSpeed scores range from 70-80/100 on average.

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8.2

7.3

🏆 Winner: Wix.

With a score of 8.2, Wix offers a wider range of plugins and integrations compared to Zoho Sites, which scores 7.3. Wix’s App Market boasts over 500 apps, enhancing website features across various domains, including advanced ecommerce tools, SEO optimization, social media integration, email marketing, website analytics, appointment scheduling, customer support, enhanced media galleries, blogging features, custom forms and surveys, diverse payment processing options, website localization, improved security measures, and the addition of custom widgets.

On the other hand, Zoho Sites offers a diverse range of plugins and extensions spanning various categories like marketing, design, social media, SEO, payments, and more. However, instead of a traditional marketplace, Zoho Sites integrates many extensions into their paid plans, providing users with access to more features as they upgrade. This approach allows for a versatile and customized website building experience, but it may not offer as much flexibility as Wix’s App Market.

Wix Applications

Zoho Sites Applications

8.4

7.6

🏆

Overall Winner: Wix

. Wix stands out for its more advanced and integrated marketing tools, especially in social media integration and ad campaign management. Zoho Sites, while offering a similar range of features, relies on integrations with other Zoho applications.

SEO Tools
Email Marketing		✓ (through integration with Zoho Campaigns)
Blogging
Social Media Integration	Advanced integration for selling directly on social platforms	Integration with Zoho’s ecosystem
Analytics and Reporting	Detailed analytics for in-depth insights	Traffic analytics and Google Analytics integration
Ads and Promotions	Google Ads integration; sophisticated ad campaign management	Integrated with Zoho Marketing Automation

8.2

8.3

🏆 Winner: Zoho Sites

. Zoho Sites slightly edges out Wix in this category with a customer support score of 8.3 compared to Wix’s 8.2. Zoho Sites offers 24/7 customer support through various channels including live chat, email, and phone. They also provide a comprehensive knowledge base and community forum where users can find answers to common questions and interact with other users.

Wix also offers a variety of support channels, including an extensive knowledge base, email support, and scheduled phone calls in several languages. However, it falls slightly short in comparison to Zoho Sites in terms of the customer support score.

8.5

8.1

🏆

Winner: Wix

. Wix takes the lead in security with a score of 8.5, compared to Zoho Sites’ 8.1. Wix prioritizes website and data security through secure servers, encryption, and compliance with privacy regulations. It also offers strict access controls, regular security audits, and additional features like two-factor authentication for enhanced protection. Wix communicates transparently through clear privacy policies, practices data minimization, and empowers user control over their data.

Zoho Sites also offers secure private data storage and protection through advanced encryption and access controls. The platform uses SSL encryption to protect data transmission and offers two-factor authentication for added security. However, it falls slightly short in comparison to Wix’s comprehensive security measures.

8.7

7.5

Personalized Design	Wix ADI offers tailored design suggestions based on user inputs
SEO Optimization	AI-guided SEO advice for optimal content placement and structure
Customer Behavior Analysis		AI-backed product recommendations based on customer interactions
Sales Predictions		AI-powered sales forecasting tools
Inventory Management
Content Generation	AI assistance in creating and optimizing site content	AI assistance in creating engaging and conversion-optimized content

🏆 Winner: Wix

. Wix’s AI capabilities, particularly through its Artificial Design Intelligence (ADI)
system, are highly user-friendly and innovative. It excels in offering personalized website design suggestions, content
optimization, and streamlined site setup processes. Wix’s AI also assists in providing SEO recommendations and
layout adjustments based on user behavior.

Zoho Sites, with a score of 7.5, utilizes AI mainly to enhance the ecommerce experience and content generation. Its AI features focus on
customer behavior analysis, personalized shopping experiences, and sales predictions. While
Zoho Sites’ AI is powerful, it is more business and data-centric compared to Wix’s design-focused AI.

8.2

7.3

🏆 Winner: Wix

. Managing your online team with Wix and Zoho Sites involves different approaches to website editing access.

• Wix allows unlimited editors regardless of the plan, but caution is needed with 50+ editors to avoid potential backend performance issues. It excels for large, collaborative teams.
• The number of users who can edit a Zoho Sites website and their access levels depend on the chosen plan. The Free Plan allows only the owner to edit, while paid plans like Pro, Business, and Enterprise offer access for up to 10, 25, and 50 users respectively. Zoho Sites provides four access levels: Admin, with full editing rights and user management; Contributor, who can edit content and create pages but not manage collaborators; and Author, limited to editing text content without access to settings or user management.

Wix User Roles and Access Levels:

Additional Features

SSL Certificate
Custom Domain
Free Custom Domain Included
International Domains
Mobile Responsive
Page Speed
Website Builder Mobile App
Convert a Website To An App
Website Analytics
Multilingual Sites
Multiple Users

User Feedback

Wix

1641 reviews

4.2 out of 5 stars

Zoho Sites

111 reviews

4.1 out of 5 stars

Wix, though well-regarded, caters to a diverse set of website requirements beyond just ecommerce. This inclusive strategy attracts a broad user audience but might not align as closely with individuals prioritizing advanced ecommerce features.

Zoho Sites receives mixed reviews, with users praising its user-friendly interface, extensive template library, and seamless integration with other Zoho products, which simplifies website development and management for small businesses. However, some users express dissatisfaction with its limited design flexibility and the inability to create custom features. Overall, Zoho Sites addresses the need for cost-effective website solutions, particularly for those without coding knowledge, offering a one-stop-shop for building and managing websites with varying degrees of customization and integration with other business tools.

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