Hripsime Manukyan

The secret to building an icon library that stays consistent yet flexible is to start with a strong design foundation and set it up for scalability. Icons form a shared visual language that helps users understand actions and ideas across your product. As your company evolves, your icon library should also evolve and grow, with no loss in consistency. A…

Choosing a business name for global markets means looking beyond catchiness. Focus on linguistic clarity, cultural sensitivity, SEO visibility, and legal protection. Today, brands cross borders, and the wrong choice can confuse audiences, even lead to damaged reputation. A strong global name communicates clearly, resonates emotionally, and supports discoverability across languages and search engines. How to choose a name for…

The best way to decide which brand channels to focus on first is to understand where your audience spends time and engages. You might have already been overwhelmed with so many social platform options: Instagram, TikTok, email, LinkedIn, newsletters, podcasts, and the list grows every day. Trying to be everywhere at once usually leads to deviating from your goals and…

Brand awareness is the spotlight of social media marketing, and everyone wants it, but few can clearly define or measure it. It gets very easy to create social media brand awareness if you have your goals and audience defined. When done correctly, you can grow your brand awareness exponentially. You might see a spike in followers or impressions, but does…

To make a physical business card matter today, design it as a quick bridge to one action, such as scan or tap to book, save your info, or visit your site. A business card, physical or digital, should help people keep your information and drive action, like booking a call. Modern business card design focuses on a clear information hierarchy,…

You can integrate your brand kit into a CMS or website builder by centralizing logos, colors, fonts, and style rules directly within the platform. This process typically requires technical setup, including mapping tokens, managing assets, or configuring templates, but there are also less complex solutions.  With 10Web’s AI-powered Brand Kit, marketers skip the manual steps: logos, color palettes, and typography…

Designing icons for an inclusive web means making every symbol recognizable and readable in any context. Every icon you see on the web carries more weight than its handful of pixels suggests. When these visual shortcuts fall short on accessibility, visitors with low vision, color-blindness, or screen-reader workflows lose essential way-finding cues along with their patience. That’s why 10Web’s product…

To create a brand mood board that drives all future design decisions, you should define your brand’s mission and personality, collect visuals that embody the essence of your brand, and organize them with notes and diagrams that explain their relevance. A mood board is the collective inspiration and a way to guide both the marketing and design teams. This guide…

Brand asset version control means keeping all your approved brand files in a single cloud-based location, so that everyone always has access to the latest versions. Branding shapes first impressions and reinforces trust. Change any one of your branding elements (logo, fonts, colors, etc.), and the story your brand tells changes, too. For big brands, using outdated branding materials, such…

Branded templates for social media are pre-designed, reusable graphics that contain your logo, colors, and fonts, so every post looks “you,” and depending on where your brand goes, you may or may not need them. Social media templates can be a lifesaver or a bit of a headache. To get the inside scoop, I talked to 10Web’s lead graphic designer…

Surveys show that 86% of customers trust brands due to their genuine storytelling. Օn social media, real, authentic, creative brand stories bring in high engagement rates. Videos take up most of the content on social media, which means scripting authentic brand story videos will get the click and convert the interest. Authenticity comes from clear, relatable human experiences and a…

Engagement is the lifeline of social media. High engagement rate means more conversions, more conversations, and more eyes on your brand. If people are chatting, sharing, and connecting with your brand, it’s a success. If everyone’s quiet…well, that’s not much of a party, is it? Branded hashtags can boost social media engagement, attract visibility, and encourage your audience to actively…