Maria Khachatryan

Maria Khachatryan

Senior Technical Writer
Company
checkmark Senior Technical Writer at 10Web.io
Education
checkmark MFA - Academy of Fine Art Yerevan
checkmark BFA with a minor in Creative Writing
checkmark - Otis College of Art and Design
Expertise
SEO
WordPress
WooCommerce
Hosting
Ecommerce
Web Development
CRMs
Online Business
SEO
SaaS
Bio

About 10 years ago, Maria took a bold leap into the world of technical writing, blending her creative background in fine art and writing with her passion for technology. Her career began with writing blogs and website content for IT companies, eventually leading to 10Web and a focus on WordPress, WooCommerce, Ecommerce, SEO, and marketing.

As a technical writer, she specializes in making complex concepts accessible through to the point conversational writing. Whether creating instructional guides or blog articles, her goal has always been to simplify the technical, empower readers, and ensure clarity through thoughtfully structured content.

Featured image for How to Boost Engagement with Branded Hashtags? Tested Strategies article

How to Boost Engagement with Branded Hashtags? Tested Strategies

8 Min Read

Engagement is the lifeline of social media. High engagement rate means more conversions, more conversations, and more eyes on your brand. If people are chatting, sharing, and connecting with your brand, it’s a success. If everyone’s quiet…well, that’s not much of a party, is it? Branded hashtags can boost social media engagement, attract visibility, and encourage your audience to actively…

Featured image for What Tools Help Me Track Brand Equity As My Business Grows? article

What Tools Help Me Track Brand Equity As My Business Grows?

14 Min Read

Figuring out how your brand is doing out in the world isn’t always easy. Maybe people know your name, but do they trust it? Are they recommending you to others, or just scrolling past?  This gap between recognition and trust is bigger than most people realize: while half of consumers are more likely to buy from brands they recognize, over…

Featured image for How Do I Incorporate ESG, DEI, or Sustainability Into My Brand Identity Authentically? article

How Do I Incorporate ESG, DEI, or Sustainability Into My Brand Identity Authentically?

11 Min Read

People don’t just want brand promises anymore. They want receipts. Edelman’s 2024 Trust Barometer says 80% of people expect companies to actually help fix social problems, not just move products. Yet, trying to incorporate sustainability into brand can feel like a no-win situation. Say nothing, and you look careless. Say too much without the receipts, and people will call you…

Featured image for 9 Best AI Tools for CRM in 2025 to Scale and Boost Sales article

9 Best AI Tools for CRM in 2025 to Scale and Boost Sales

11 Min Read

An AI-powered CRM is used to make predictions based on your customers’ behavior. It suggests next-best actions and automates things like lead scoring and personalization. Companies engage with customers at a more personal level, close deals faster, and run marketing more effectively when using AI for CRM. As businesses rapidly adopt smarter technologies, the demand for new AI tools for…

Featured image for A Simple Guide to Building Your Brand Guide article

A Simple Guide to Building Your Brand Guide

10 Min Read

Have you ever looked at a beautifully designed brand guide and thought, “Do I really need one of those?” Maybe you’re running a small business, working on a branding project for your company, or just daydreaming about your future brand. The idea of creating a brand guide might seem impossible, especially when some examples look more like 100-page manifestos than…

Featured image for How to build a website from scratch in 2025 article

How to build a website from scratch in 2025

18 Min Read

A few years ago, if you wanted to build a website from scratch, you needed serious technical skills. We’re talking about writing lines of code, configuring servers, and troubleshooting errors that made no sense unless you spoke fluent HTML, CSS, and JavaScript. This was a time-consuming, often frustrating process that required a developer. Today, thanks to AI website builders like…

Featured image for How Does Dropshipping Work? A Quick Guide article

How Does Dropshipping Work? A Quick Guide

10 Min Read

Looking for an easy side hustle that will bring you extra cash? If you’re here, chances are you’re considering dropshipping, and that’s a great choice. Dropshipping is one of the most accessible ways to start an online business without the usual headaches. Simply put, dropshipping is a beginner-friendly ecommerce business model where you sell products online without ever keeping them…

Featured image for How Much Does a Logo Cost? Choose the Right Budget for a Logo article

How Much Does a Logo Cost? Choose the Right Budget for a Logo

8 Min Read

How much does a logo cost? Before answering that, let me ask you something: ‘What are your business goals, and what’s your budget?’ The cost of your logo largely depends on these two things. Do you want something quick and budget-friendly to launch your small business, or are you looking for a professionally crafted design that truly showcases your brand’s…

Featured image for 34 Best Logo Fonts (and When to Use Each One) article

34 Best Logo Fonts (and When to Use Each One)

18 Min Read

Choosing a logo font sounds simple, until you’re 87 tabs deep, squinting at “Montserrat vs. Lato” and wondering why they all start looking the same. If you’re designing a logo from scratch (and doing it yourself), you’re in the right place. We’ll show you 34 best logo fonts for 2025, curated by brand personality, readability, and licensing (yes, free options…

Featured image for How to Create a Website for Affiliate Marketing article

How to Create a Website for Affiliate Marketing

22 Min Read

Learning how to create a website for affiliate marketing is an investment that builds an easy pathway to passive income, but if it were that easy, wouldn’t everyone be doing it? Many beginner affiliate marketers suffer from “failure to launch.” The common denominator is often a less-than-optimal choice for the target audience and sub-par affiliate programs. Successful affiliate marketers know…

Featured image for How to Come Up with a Logo That Stands Out in 2025 article

How to Come Up with a Logo That Stands Out in 2025

26 Min Read

Your logo is usually the first thing people see when they discover your brand – it’s your main visual identifier. Just like you make quick judgments when you meet someone new, your logo gives people their first impression of your brand.  It’s what catches attention, sticks in memory, and becomes recognizable over time.  When I was choosing a profession, graphic…

Featured image for WooCommerce Dropshipping 101: Everything You Need to Know article

WooCommerce Dropshipping 101: Everything You Need to Know

19 Min Read

Imagine selling products online without ever touching a single item. That’s the convenience of dropshipping. You make the sale, your supplier ships it – simple as that. No stock, no shipping stress. WooCommerce makes dropshipping even easier. It’s free, flexible, and built for WordPress. You can customize your store and automate everything from orders to inventory updates. Let’s walk through…