Nane Khachikyan

Building a brand launch buzz is all about making the right people excited before you go live. The biggest risk isn’t that your launch will flop, it’s that it will pass by unnoticed. That’s why, before putting this together, I reached out to our Director of Growth Marketing at 10Web, Sona Mamyan, for some pointers from her experience. She’s been…

You turn a letterhead into a branding tool and your brand ambassador by keeping it clear, consistent with other branding items, and thoughtful. Branded letterhead design might not be the biggest priority for your brand, but it shows up in some pretty important moments. Proposals, invoices, cover letters: it’s the first thing people see when they open a document. Whether…

To add dynamic elements to your email signature without getting flagged as spam, stick to images (not scripts), skip fancy things like forms or JavaScript, and make sure your email is properly authenticated. That’s the gist of it. Still, even when you follow the “rules,” your email can still end up buried in someone’s spam folder. All that effort, wasted….

Start by using them to replace generic marketing claims with real customer proof. You probably already have powerful feedback sitting in your inbox. A glowing review. A spontaneous thank-you in chat. A line from a sales call that made you think, “That’s exactly how we want to be described.” Customer testimonials and reviews are some of the most powerful print…

Focus on what removes blockers, drives decisions, and delivers the most impact with the least effort. You’re staring at a list of 15 different pieces of sales collateral your team “urgently” needs. The product brochure that marketing promised six months ago. The case study deck that would “definitely close more enterprise deals.” The ROI calculator that could streamline discovery calls….

The moment a user says  something about your product that nails the positioning better than your homepage copy, or they reveal a use case you hadn’t considered, or a pain point hiding in plain sight. That’s the foundation of brand co-creation. Customers don’t just use your product, they help you evolve it. In this article, I’ll break down how to…

You know that tiny little image that shows up in a browser tab when you open a website? That’s your favicon.It’s such a small thing that most people don’t even think about it, but that little 16×16 icon is usually the first piece of your brand anyone sees in a tab, a bookmark, or even on someone’s home screen. It…

Figuring out how your brand is doing out in the world isn’t always easy. Maybe people know your name, but do they trust it? Are they recommending you to others, or just scrolling past?  This gap between recognition and trust is bigger than most people realize: while half of consumers are more likely to buy from brands they recognize, over…

People don’t just want brand promises anymore. They want receipts. Edelman’s 2024 Trust Barometer says 80% of people expect companies to actually help fix social problems, not just move products. Yet, trying to incorporate sustainability into brand can feel like a no-win situation. Say nothing, and you look careless. Say too much without the receipts, and people will call you…