One-off projects are fine, but at some point you start looking for something more reliable, a system that’s branded, scalable, and built to bring in steady monthly income.
The moment you start looking into reseller hosting, it’s a mess of WHMCS licenses, cPanel fees, “unlimited” fine print, and support you’re somehow expected to handle yourself. What you really need is a way to sell hosting under your brand, with the tools and freedom to grow, without getting buried in backend stress.
This guide breaks it all down: the best WordPress reseller hosting options for 2025, how to avoid common traps, and what to look for in a white-label-friendly platform that works for you.
Is WordPress reseller hosting still worth it in 2025?
Short answer? Yes, if you approach it like a real business. There’s still strong demand for reliable, hands-off WordPress hosting. Many clients would gladly pay a bit more to have it managed by someone they already trust, like you.
Reseller hosting gives you a simple way to turn that trust into monthly income. It keeps clients close, adds value to your services, and helps you build longer-term relationships instead of chasing one-off projects. And with today’s platforms, the best WordPress reseller hosting solutions go far beyond server space, they provide automation, branding, and modern tools to help you grow.
However, not all reseller setups are built to support your growth. Some providers offer clunky dashboards, no branding flexibility, and expect you to handle all the support and billing headaches yourself. So the real question isn’t “Is it worth it?” It’s: Which reseller model makes sense for how you work, and how you want to grow?
WHM/cPanel vs. API-based white-label solutions
Reseller hosting lets you buy hosting resources from a provider and repackage them under your own brand. You control the pricing, define the packages, and decide how hands-on you want to be with support. Most reseller hosting still runs on cPanel + WHM, which gives you detailed account-level control.
- cPanel is what your clients use to manage their websites, emails, and databases.
- WHM (Web Host Manager) is your admin dashboard, where you create and manage client accounts.
This model is well-established, but also hands-on — you’re responsible for configuring each account, managing resources, and sometimes handling client support directly.
There are two newer models emerging, designed for resellers who want to automate more of the process:
- API-based hosting platforms: These plug into your existing dashboard and let you create, manage, and scale hosting via API calls. You handle the user interface — fully branded under your name — while the platform takes care of provisioning, backups, SSL, and scaling in the background. They’re great for SaaS platforms, marketplaces, or agencies that already have client-facing software and want hosting to run quietly in the background.
- White-label website builder platforms: If you don’t have your own dashboard, or you’d rather not build one, some platforms come with a fully out-of-the-box dashboard already set up. These include tools for managing sites, tracking usage, and even offering AI-generated websites, all under your name and domain.
Both approaches can work. It just depends on whether you’d rather build around an existing system or plug into one that’s ready to go.
Common traps new resellers fall into
Starting out with WordPress reseller hosting seems simple enough. Pick a provider, set up a few plans, onboard some clients. In this seemingly effortless process, it’s easy to get stuck, or worse, burned out, if you make some common, yet avoidable mistakes.
1. Believing in unlimited hosting
Providers love to promise “unlimited” everything, but it’s rarely true. There’s almost always a catch: limits on the number of files you can store, slower speeds if you use too much traffic, or caps on email usage. Hit those soft caps and your clients’ sites might slow down or get suspended. So, always check the fine print. Look for transparent resource allocation and clear upgrade paths.
2. Underestimating support work
When something breaks, your clients usually don’t contact the hosting provider, they come to you. For many first-time resellers, this quickly turns into an unpaid support role they weren’t expecting. That’s why reliable, responsive hosting support makes a big difference, especially if it includes resources to help you support your clients better.
Look for providers that offer dedicated onboarding, documentation, and fast-response support for resellers. Some even include a more personalized support. We’ll discuss this for each of the providers later.
3. Getting locked into expensive tools
Many reseller hosts bundle WHMCS by default. But while it’s powerful, it comes with a learning curve — setting up products, configuring automation, and handling invoices can feel like a full-time job. Worse, it’s sometimes advertised as “included,” only for license costs to show up later in your billing.
If you’re looking for a simpler alternative, consider platforms that provide a built-in white-labeled dashboard (if you don’t have yours already), client management, and billing flexibility — without extra licensing or integration hassles.
4. Choosing the wrong stack for your skill level
It might seem cheaper to start with an unmanaged VPS. In reality, you end up juggling server security, plugin updates, and downtime you aren’t equipped to handle. Unless you’re confident in managing infrastructure, start with a fully managed plan, or explore white-label platforms like 10Web that handle performance, updates, and hosting behind the scenes.
5. No exit strategy
Not everyone thinks about what happens when a client leaves, which can lead to last-minute stress trying to move their site and data. When a client wants to leave, and suddenly you’re scrambling to figure out how to transfer accounts, DNS records, backups, and billing details. Look for providers that support account transfers or clearly outline offboarding steps. Document your process early and the future-you will thank you.
6 best WordPress reseller hosting providers
Now that you know what to avoid, let’s look at the best WordPress reseller hosting providers that deliver good performance and long-term growth. Keeping in mind that not every reseller has the same goals, we’ve selected providers with different strong features. You’ll definitely find a good fit for you here. Quick overview:
Provider | Best for | White Label | AI Website Builder? | Tech Stack | Support |
10Web | All-in-one white-label solution | Full dashboard or API | Yes | AI Builder, WP, hosting, CDN, API, and more | 24/7 Slack + Account Manager + Docs |
Hosting.com | Traditional WHM reseller hosting | WHM + cPanel branding | No | WHM, cPanel, Turbo, LiteSpeed | 24/7 Guru Crew + Free Migration |
20i | Budget-conscious resellers | Partial (custom panel) | No | My20i Panel, SSD, Autoscale | Live Chat + Docs (UK-based) |
Cloudways | Developers & advanced customization | No client-facing white label | No | DO/AWS, staging, SSH, CDN | 24/7 Chat + Docs, No client support |
SiteGround | White-labeled shared/cloud hosting | On GoGeek/Cloud | No | SG Tools, WP, CDN, staging | Only on higher plans |
KnownHost | Managed WHM reseller hosting | WHM + cPanel + nameservers | No | WHM, LiteSpeed, Softaculous | 24/7 Live Chat + Docs |
1. 10Web: Best all-in-one white-label solution
Pricing:
- Starts at $140/month for 20 hosted websites and 60 AI generations monthly.
- Or try it with $0 for 7 days — includes 3 sites and 20 AI generations.
- Demo available on request.
10Web offers two distinct paths to reselling:
- White Label Website Builder, with a fully branded dashboard you can customize
- Website Builder API plugs directly into your own platform or SaaS backend
Both are 100% white-labeled and built for freelancers, agencies, and SaaS teams that want to sell hosting and websites under their own name, without running servers and managing infrastructure.
What’s the difference?
If you don’t have your own backend or dashboard, 10Web’s White Label Website Builder gives you a ready-made, AI-powered interface branded with your logo, domain, and pricing. If you do have a platform, the 10Web API lets you integrate AI-powered site generation and hosting directly into your product with full control and automation.
Features
- 100% white-labeled: Your domain, logo, and voice across the entire experience
- AI-powered website generation: Instantly create full WordPress sites — layouts, copy, and images included
- Ecommerce support: Launch fully functional WooCommerce stores with product catalogs and payment options
- Drag-and-drop visual editor: Elementor-based, white-labeled, and intuitive for non-technical clients
- Built-in managed hosting: SSD-based containers, 99.99% uptime, daily backups, smart caching, and staging
- Domain & SSL management: Set primary domains, configure DNS, and issue certificates — all through your dashboard or API
- Automation-ready: Control plugin management, performance tasks, and content updates without manual work
- Scalable integration: REST API with SDKs (Node.js, Python, PHP), team-level permissioning, and webhook support
Support
Both plans include dedicated onboarding, priority Slack support, and a personal account manager. 10Web’s team is available to help with technical issues, scaling strategy, and client questions, without putting you in the middle of every ticket. Plus, there is extensive developer documentation available for both white-label users and API integrations, covering everything from setup to automation and deployment.
Launch fully managed WordPress sites with your logo, pricing, and dashboard!
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2. Hosting.com: Best for traditional WHM reseller hosting
Pricing: Starts at $49.99/month (starter plan) — includes 60 GB storage and 30 client accounts.
Hosting.com (formerly A2 Hosting) provides a classic WHM + cPanel reseller setup, plus great support and strong extras. You manage your clients, plans, and pricing. They handle the hardware, maintenance, and 24/7 infrastructure. It’s a good fit if you’re comfortable with the traditional reseller model and want reliable performance without surprises.
Features
- WHM + cPanel interface: Create and manage separate hosting accounts for each client
- Unbranded control panel: Add your logo and domain to provide a white-labeled experience
- Turbo servers: Up to 20x faster performance with NVMe SSD storage (on select plans)
- Free SSL, email accounts, and daily backups
- WHMCS or Blesta included: Handle billing, provisioning, and support from one place
- Security-first infrastructure: DDoS protection, SSL, malware scanning, brute-force defense
- Client limits by plan: From 30 to 130 client accounts depending on your tier
- LiteSpeed server support and advanced caching plugins for better page load speed
Support
Hosting.com includes 24/7/365 live support via their Guru Crew (yes, that’s what they call it), with a solid reputation for being fast and helpful. You also get free site migrations, a 30-day money-back guarantee, and a knowledge base that covers the basics.
3. 20i: Best for budget-conscious resellers
Pricing: Starts at $19.99/month for 25 hosting accounts
20i is a UK-based reseller host that offers a custom-built control panel (not cPanel). Due to this it stands out from traditional WHM resellers. It’s an appealing choice for budget-conscious agencies and freelancers looking for solid performance with a touch of branding flexibility.
You don’t get full white-label control over every aspect, but the client-facing interface can be branded with your logo and domain. It’s a nice middle ground between full DIY and pre-built solutions.
Features
- Custom My20i control panel: Branded with your logo and hosted on your domain
- Unlimited websites and email accounts under a single plan
- Autoscaling cloud hosting with SSD storage and built-in caching
- Staging, backups, and malware scanning included
- Easy package creation and resource tracking
Support
20i provides UK-based ticket and live chat support, with good turnaround times and friendly agents. While you remain the front line for client communications, the backend team is reliable, and the custom panel makes day-to-day management easier.
4. Cloudways: Best for developers & advanced customization
Pricing:
- Starts at $14/month per server (1GB RAM, 1 Core, 25GB Storage)
- Note: $0.033/GB per server is added for offsite backup storage
Cloudways isn’t a traditional reseller host, but it’s still a go-to for many agencies and developers who want more flexibility and control than a typical WHM/cPanel setup offers. You choose a cloud provider (DigitalOcean, Vultr, AWS, etc.), spin up servers through Cloudways, and manage your clients however you like — either on your own account or by transferring ownership.
There’s no white-label dashboard or native client billing, but you get full freedom over how you structure and deliver hosting to your clients. You can resell Cloudways in a few ways:
- Manage everything yourself under your agency’s account
- Launch and transfer hosting to client-owned accounts (and offer support)
- Or just earn affiliate commission by referring clients and letting them manage it all
Features
- Choose from good cloud providers: DigitalOcean, Vultr, AWS, GCP, and more
- Unlimited apps and sites per server — no caps, no contracts
- Built-in tools: staging, auto-healing, backups, SSL, caching, and monitoring
- Developer-first stack: SSH, SFTP, Git, cron jobs, team roles, and multisite support
- New add-ons: Malware protection, Cloudflare Enterprise CDN, cron job optimizer
- No cPanel/WHM: Uses a simple, custom admin interface designed for speed and ease
- Collaboration tools: Add clients or team members with custom permissions
Support
Cloudways provides 24/7 live chat support and an extensive knowledge base. It’s great for backend help, but you’re responsible for all client communication, and there’s no white-label option for client-facing tools.
5. SiteGround: Best for white-labeled hosting on shared or cloud plans
Pricing: Starts at $29.99/month for 20 GB web space and unlimited websites hosted. This is the regular price and what you’ll pay when renewing. There is a discount for the first year.
With SiteGround there’s no WHM or traditional account splitting, but it’s still a great option if you want to manage multiple client sites with clean workflows and minimal setup. On higher-tier plans, you can remove SiteGround branding, use private DNS, and customize user access.
It’s a strong fit for freelancers or small agencies who want to host a limited number of sites under their brand, without building or managing a hosting stack from scratch.
Features
- Unlimited websites per account (but remember: resource limits still apply)
- White-label mode on GoGeek and Cloud plans — lets clients manage sites without seeing SiteGround
- Free site migration, SSL, CDN, and email hosting
- Built-in backups, staging environments, and security tools
- WordPress-friendly setup: Auto-updates, WP-CLI, and optimized caching
- Cloud plans allow resource upgrades — add RAM, CPU, or storage as you scale
- Custom user roles and access control for client collaboration
As we covered earlier: when a provider says “unlimited,” it doesn’t mean infinite power. SiteGround lets you create as many sites as you like, but as you push the limits of your resources, performance may suffer, especially on shared plans. This is fine if you’re hosting a small, curated list of clients, but not ideal for high-scale reselling.
Support
SiteGround offers 24/7 priority support only on top-tier plans like GoGeek and Cloud, with knowledgeable agents and fast response times. You’ll also find detailed documentation and tutorials in their help center.
6. KnownHost: Best for managed WHM reseller hosting
Pricing: Starts at $19.95/month for 25 cPanel accounts and 40 GB NVMe storage. This is the regular price and what you’ll pay when renewing. There is a discount for the first year.
If you are going for a classic WHM/cPanel reseller setup, with real control, great performance, and zero server maintenance on your part, KnownHost is one of the go-to managed options out there. You create and manage client accounts through WHM, they log in via cPanel, and KnownHost handles the infrastructure behind the scenes. There’s no modern dashboard or SaaS feel here, just dependable tools that do the job well.
You’re free to offer WordPress hosting to clients. Just keep in mind this isn’t a pre-packaged WordPress reseller platform. This means that it’s a blank-slate reseller setup that lets you configure everything yourself.
Features
- Traditional WHM + cPanel hosting: Create fully isolated client accounts
- NVMe SSD storage and LiteSpeed servers for speed and reliability
- White-label branding: Use custom nameservers and remove KnownHost references
- Softaculous Premium: 1-click installer for 400+ apps, including WordPress
- Full WordPress compatibility (but not a WordPress-specific reseller stack)
- Imunify360, DDoS protection, and automated offsite backups included
- Resource control per account; plans range from 25 to 100 cPanel accounts
Support
KnownHost is known for its 24/7 ticket and live chat support, with fast and knowledgeable responses. While it doesn’t offer white-labeled support for your clients, the backend team is responsive and helpful. Extensive knowledge base articles are also available to assist with setup and troubleshooting.
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How to choose the right reseller hosting for you
Now you’ve reviewed the best wordpress reseller hosting providers, and it’s time to choose. This choice is not just about price or features, but how well the platform fits your work style, tech comfort, and the kind of experience you want to offer your clients.
How hands-on do you want to be?
If you’re comfortable working with WHM and cPanel, setting up accounts manually, and troubleshooting issues yourself, traditional options can give you full control at a lower cost. These are great if you like being close to the tech and don’t mind managing each piece.
However, if you’d rather stay out of the backend and focus on clients, platforms like 10Web remove the infrastructure headaches entirely. You don’t manage servers, you manage your brand and growth. You’re getting automation, white-labeled tools, and AI site generation in one package.
What kind of client experience do you want to offer?
Do you want your clients logging into cPanel, or would you rather give them a simple dashboard with your brand, your domain, and no trace of the hosting provider? If your goal is a clean, white-labeled experience, providers like 10Web and SiteGround are better fits. You can deliver full branding, drag-and-drop editing, and easy access for non-technical clients.
How much do you plan to scale?
Some platforms make it easy to grow. If you’re only hosting a few client sites, a basic reseller plan with 25–50 accounts might be plenty. But if you’re planning to scale, sell recurring plans, or build hosting into your SaaS, look for solutions with:
- API access
- Custom resource limits
- Team management
- Subscription and pricing control
How good is the support?
Even if you’re technical, good support is important, especially when you’re responsible for client sites. Look for providers that offer fast live chat, in-depth documentation, and (ideally) help with onboarding and scaling.
Conclusion
There’s no single best WordPress reseller hosting platform for everyone, just the one that fits how you work. The right setup should match your workflow, reflect your brand, and grow with your client base, without stressing you with tech debt or maintenance.
As you’ve seen, there are plenty of ways to resell WordPress hosting. But if your goal is to offer something polished, scalable, and fully branded — without becoming a server admin or support rep — then it’s worth investing in a system that removes friction at every level.
So, if you’re ready to get started, choose a platform that does more than just give you server space. With 10Web White Label Website Builder, you can launch fully branded WordPress hosting that’s fast, scalable, and effortless to manage. No patchwork tools. No support chaos. Just a clean, powerful system you can build on.
Launch fully managed WordPress sites with your logo, pricing, and dashboard!
Sell Hosting Under Your Own Brand
FAQ
Is reselling hosting worth it as a side income? Which host is best for WordPress sites? Do I need WHMCS, or are there cheaper billing tools? Can I get support for my clients without being involved? How do I bundle hosting into my maintenance packages? Which providers use LiteSpeed or NVMe for performance? How do I scale from shared reseller hosting to a VPS or dedicated server? What are the best WHMCS alternatives? Each works well with WHM/cPanel setups and is suitable for any WordPress hosting reseller or agency looking for more control. How do I split hosting for clients needing cPanel/email vs. WordPress-only sites? How do I build redundancy into my hosting setup? If you’re aiming to offer the best reseller hosting experience, baked-in redundancy is non-negotiable.