A successful SaaS website needs strong design and clear messaging to turn visitors into customers. The best examples tell a story, solve the users’ problems, and guide visitors toward action.
I’ve selected SaaS website examples known for excellent design, usability, and conversions. Use these as inspiration to create a website that engages users and supports real growth.
What makes great SaaS websites, and how I chose them?
A great SaaS website instantly tells visitors what you do, why it matters, and how it solves their problem. It’s not about describing the product, but showing visitors they need it as a valuable addition to their business/life.
To build our list, I’ve looked for pages that nail the essentials below:
- Benefit‑first messaging – clear headline and subcopy that say who it’s for and why it matters.
- Smooth UX – quick load times, intuitive navigation, and mobile‑ready layouts.
- Trust cues – real testimonials, client logos, data points, and security badges.
- Effective CTAs – action verbs (“Start free trial”), placed where the eye lands.
- Conversion‑focused design – uncluttered layout, purposeful visuals, and color contrast that guides attention.
Best 25 SaaS website examples
Let’s look at the top SaaS website examples, which will give you real-world insights into improving your own website and driving real growth.
1. HubSpot
Marketing, sales, customer service, and CRM tools, along with educational resources.
What makes this SaaS website great:
- The first screen gives visitors two options: “Get a demo” or “Get started free.” Everybody gets it the right way without friction.
- Copy anchors the brand as an AI-powered customer platform and spotlights new Breeze AI agents that handle support, prospecting, and content, showing innovation.
- A scrolling logo bar plus the claim “258,000+ customers in 135+ countries” delivers instant social proof and trust.
- HubSpot Academy turns the site into a training hub, boasting 200,000+ certified professionals.
HubSpot’s site leads with a clear all-in-one CRM promise, then leads visitors with menus sorted by need, role, and industry. Free tools, like the forever-free CRM and an SEO grader, let prospects test real value before sharing a card, turning curiosity into commitment in minutes.
2. Dropbox
A cloud-based platform that simplifies file storage, sharing, and collaboration.
What makes this SaaS website great:
- The hero headline “Find anything. Protect everything.” introduces Dropbox Dash, recasting the brand from cloud storage to AI-powered search and security.
- Dropdown lists niche add-ons (Replay, Backup, DocSend, Sign) so teams can add exactly what they need.
- A dedicated section promises encryption, version history, and no data-selling, reinforcing the “protect everything” claim.
- The scrolling bar of heavyweights backs up Dropbox’s claim of global trust at scale.
Dropbox goes beyond storage with device-wide sync, 100GB transfers via Dropbox Transfer, and deep third-party integrations that slot into almost any workflow. Lively hover GIFs, micro-videos, and bold, action-first headlines keep the interface engaging and focused.
3. 10Web
AI-powered Website Builder that automates site creation, hosting, and optimization.
What makes this SaaS website great:
- Clear CTA to the website generator, leading visitors to create a website from one text prompt.
- Precise description of the services and transparent plan breakdown.
- Three friction-free entry paths: migrate an existing site, clone any URL, or start from scratch, each option one click from the hero.
- Social-proof banner that shows “1.5 M+ websites built with 10Web AI” backed by Trustpilot badges.
10Web’s homepage embodies its promise – build, host, scale with AI. A single prompt box, lightning-fast load times, and friction-free CTAs model the speed it sells, while performance stats and migration options reassure both first-time creators and experienced agencies.
4. Calendly
A scheduling automation platform that makes finding the perfect meeting slot simple.
What makes this SaaS website great:
- A no-friction homepage with a clear headline, bold CTA, and intuitive design.
- Built-in forms instantly score and route prospects before the meeting is booked, which is a true scheduling-plus automation.
- Pools team availability so customers always see an open slot, boosting conversion for sales and support squads.
- A dedicated landing page invites users to join the waitlist for AI-powered scheduling upgrades, signaling continuous innovation.
Calendly uses a calm blue palette, good spacing, and product GIFs that animate on hover, showing the tool in action instead of describing it in text. Subtle customer-logo callouts weave social proof into the scroll, reinforcing trust without breaking the site’s quick, minimalist flow.
5. Canva
A design tool for creating visuals, presentations, and marketing materials without professional design skills.
What makes this SaaS website great:
- The homepage “Magic Studio” bar lets you type a prompt and create images, presentations, or full layouts on the spot.
- Docs, whiteboards, videos, websites, and social posts are under a single menu, positioning Canva as more than a design tool.
- Shared Brand Kits keep fonts, colors, and logos locked while teams co-edit live.
- A single search field in the homepage lets you both find templates and fire off AI actions.
Canva’s homepage feels like a clean, vivid, and interactive working canvas. Real-time template previews and a single “Start designing” click move users from idea to edit in seconds, while clear categories keep even first-timers oriented and inspired.
6. Spotify
A streaming platform with instant access to millions of songs, albums, and podcasts, personalized to users’ tastes and available on any device.
What makes this SaaS website great:
- Spotify’s AI DJ now responds to natural voice prompts, building real-time mixes that match your mood on command.
- The web player streams music straight from your browser.
- A slim banner highlights ad-free, offline listening, encouraging upgrades without interrupting playback.
- Music, podcasts, audiobooks, and live events sit under one roof, letting fans jump between formats with a single search.
Eye-catching album art, real-time lyrics, and a lightweight web player let visitors jump from discovery to playback in seconds. Slim, well-timed upgrade nudges (“Try Premium”) surface only after listeners settle in, keeping the flow focused on music – not marketing.
7. Asana
An intuitive project management platform for teams to stay organized, track progress, and collaborate efficiently.
What makes this SaaS website great:
- Hero copy “Where your teams and AI coordinate work together” reframes Asana as an AI-powered workspace.
- A logo strip plus the claim “85 % of Fortune 100 companies choose Asana” gives instant enterprise credibility.
- A dedicated “Asana AI” tab and “AI Studio” icon surface built-in automations like smart summaries and status updates.
- The prominent “View demo” button opens an in-browser tour, letting prospects experience the product without a form.
Soft pastel cues, spacy layouts, and shorthand status icons keep Asana’s pages calm and skimmable, mirroring the order the tool promises. Resource links (pricing, integrations, playbooks) are never more than one click away, so visitors answer most questions without breaking the flow.
8. Slack
A team communication platform that simplifies workplace collaboration through messaging, channels, and integrations.
What makes this SaaS website great:
- The hero promise – “Side-by-side with AI agents” – positions Slack as an AI work hub․
- A prominent “Find anything” call-out spotlights Slack’s new AI-powered Enterprise Search that unifies messages, files, and canvases.
- “Canvas” is a first-tier feature, showing off rich, shareable docs that live inside every channel.
- A one-click “Watch demo” link gives a live workspace simulation so prospects can try channels, huddles, and workflows with zero form fill.
Bright gradients, looping workspace clips, and whitespace keep Slack’s pages lively and clean. Headings stay short, and every scroll reveals a quick demo toggle or bite-size use-case card, helping visitors sample channels, huddles, and workflows without ever hitting a form.
9. Zoho CRM
A customer relationship management platform that helps businesses streamline sales, automate processes, and improve customer engagement.
What makes this SaaS website great:
- Animated panels unveil Teamspaces and Module360, showing how sales and marketing get their lanes inside one CRM.
- The Canvas Design Studio slider lets visitors see a record page transform, proving they can redesign the UI with zero code.
- Zia AI banners everywhere: copy and visuals highlight predictive insights and ChatGPT-powered summaries, framing Zoho as an AI-first CRM.
- Privacy-first footer promise: “never sell your data or show ads” sets Zoho apart from ad-funded rivals and builds instant trust.
Balanced whitespace and concise benefit headlines keep the layout light, while dynamic pathways surface industry-specific use cases and pricing the moment visitors self-identify. Split-tone CTAs (“Start free trial” vs. “Get a demo”) stay visible without crowding the page, steering action.
10. Trello
Visual project management made simple with intuitive boards, lists, and cards.
What makes this SaaS website great:
- The first screen shows a live board GIF so visitors grasp Trello’s card-based flow in seconds.
- A “Views” carousel previews Timeline, Table, Dashboard, Calendar, and Map, proving the tool scales far beyond a basic Kanban.
- Banners highlight new AI helpers that draft card text, summarise inbox items, and convert emails to tasks.
- Copy positions Trello as a clutter-killer – “When it’s on your mind, it goes in your Inbox” – framing the app as a personal productivity hub.
- The friction-free signup with a single email field under the hero lets users enter and instantly land on a starter board.
Bright gradients, looping board clips, and spacy layouts let visitors understand Trello’s card-based flow in seconds. One-click signup lands new users in a starter board, while integration callouts (Slack, Google Drive, Jira) highlight how Trello slots into existing workflows without extra setup.
11. Krisp
An AI-powered noise cancellation tool that delivers clear calls and distraction-free online communication.
What makes this SaaS website great:
- A live browser widget lets you record a few seconds of background chatter and flip a toggle to hear it vanish – proof of value before you sign up.
- Headline positions Krisp as the only tool that bundles noise cancellation, transcription, summaries, and accent conversion, without a bot joining your calls.
- The hero carousel invites visitors to play voices on/off and hear accents clarified in real time.
- “Get Krisp for free” and “Book a demo” cover solo users and enterprises at a glance.
Side-by-side audio toggles let visitors test the tech instantly, while a deep resource hub – case studies, big-brand logos, and voice-AI research – cements Krisp’s credibility and thought-leadership. A simple dual-CTA strip then channels solo users to a free download and enterprises to a demo, keeping the path to adoption crystal-clear.
12. Loom
An asynchronous video messaging platform for faster communication.
What makes this SaaS website great:
- The page opens with a clear promise, “One video is worth a thousand words”.
- A banner pitches auto-enhance, auto-doc, and other AI perks right below the fold, proving value before any download.
- Scrolling logos and the claim “millions of people across 400,000 companies choose Loom” deliver instant trust at scale.
- Looping demos show trimming, stitching, and emoji reactions in action – visitors see the workflow before signing up.
Loom keeps things to the point: a looping video demo in the hero explains the product faster than copy ever could, and clean, role-based navigation links whisk creators, teachers, and teams to the right features. Transparent pricing and a library of case studies back the pitch with proof, so visitors move from curiosity to signup without friction.
13. Zendesk
A customer service platform that helps businesses manage support interactions across multiple channels with AI.
What makes this SaaS website great:
- “Deliver beautifully simple service with Zendesk AI Agents” shifts the story from ticketing to resolution-driven AI support.
- Side-by-side “Try for free” and 30-second “Take a quick tour” links let prospects choose hands-on or watch-first exploration.
- “Trusted by 100,000+ companies” banner with logos like Uber and Squarespace delivers instant enterprise credibility.
- Forrester TEI call-out touts 286% ROI and two-month payback, turning features into concrete business value.
- 15+ language toggles and accessibility links signal a product built for worldwide, inclusive service.
Bold benefit headlines guide visitors, while quick previews and self-guided tours let them sample agent workflows before signing up. Each product page pairs concise use-case copy with 1,000-plus app integrations, showing how Zendesk drops straight into existing support stacks.
14. OpenAI
AI research and development, cutting-edge AI tools that empower businesses and individuals to innovate, automate, and scale. 
What makes this SaaS website great:
- The homepage opens with a statement about building a safe, beneficial AGI.
- Pages like “Hello GPT-4o” embed split-screen video, audio, and image demos so visitors see and hear the model work in real time.
- The Sora section loops AI-generated clips, proving cutting-edge capability without a single line of copy.
- Separate top-level menus for Research, ChatGPT, Sora, and API guide researchers, consumers, and developers straight to what matters.
OpenAI keeps advanced AI approachable: a clean layout pairs interactive GPT-4o and Sora demos with plain-language case studies, while a split nav for Research, Products, and API lets scientists, builders, and enterprises dive straight into what matters.
15. ClickUp
A productivity platform that brings together task management, collaboration, and automation in a simple workspace.
What makes this SaaS website great:
- “Everything app for work” headline positions ClickUp as a single hub that can replace dozens of separate tools and save teams a day every week.
- A scrolling strip cycles through Tasks, Docs, Whiteboards, AI and more, letting visitors preview breadth without leaving the fold.
- A mid-page section pitches one AI that connects tasks, docs and company knowledge, complete with “Try for free” jump-off.
- Promise to pull answers from Google Drive, Salesforce, Figma and other apps shows ClickUp reaching beyond its own data.
- 25,000+ reviews and logos from T-Mobile, Sephora and Cartoon Network give instant social proof.
ClickUp’s pages reflect its “all-in-one” promise: lively motion cues spotlight each workspace view, while a clean grid keeps the wealth of features from feeling chaotic. Role-based links and bite-size walkthroughs help teams jump straight to relevant workflows, and a transparent pricing toggle confirms value without derailing the browsing flow.
16. Geckoboard
Transforms raw data into clear, real-time KPI dashboards, helping teams stay focused on what matters most.
What makes this SaaS website great:
- Banners and guides pitch Geckoboard as a TV-first dashboard tool, optimized for full-screen display in busy offices.
- A built-in widget beams a live board straight to any display.
- Docs showcase a Datasets API and other import options for bringing metrics from any source.
- FAQs call out three-minute sheet updates, underscoring true live KPI monitoring.
Geckoboard’s site keeps data approachable: sharp typography, real-time board clips, and concise use-case examples show exactly how dashboards turn numbers into action. Timely CTAs surface just as visitors grasp the value, making the jump from curiosity to live trial seamless.
17. Mailchimp
Email marketing, automation, and AI-driven insights to grow the business audience and boost conversions.
What makes this SaaS website great:
- The hero headline “Turn Emails & SMS into Revenue” positions the platform as an omnichannel engine, not just an email tool.
- Intuit Assist AI growth assistant is a top-nav spotlight that invites visitors to let built-in AI draft content and automate journeys at scale.
- Stats strip flaunts 25× ROI, 22 years in market, and 11 M+ users, delivering instant credibility.
- A mid-page banner offers free onboarding with a specialist on Standard and Premium plans, reducing adoption anxiety.
Mailchimp’s bright yellow palette and quirky illustrations wrap a clean layout that funnels visitors straight to core features. Interactive previews surface AI-driven recommendations before sign-up, while role-based navigation steers freelancers and enterprises to the right toolkit. A deep library of guides, webinars, and customer stories keeps users learning long after launch.
18. Ramp
Smart finance management made simple. 
What makes this SaaS website great:
- Bold tagline pairs with a single email field so visitors grasp the ROI promise and can test-drive within seconds.
- The dedicated Ramp Intelligence page headlines “Make AI your unfair advantage,” pitching an on-platform copilot that automates invoices, coding, and vendor negotiations.
- Free tools: expense policy templates, burn-rate and unit-economics models, and a live Savings Calculator, let prospects quantify value before they ever sign up.
- “40,000+ finance teams have saved millions of hours” headline plus customer stories underline real-world impact.
Ramp strips the jargon from corporate finance with plain-spoken copy and a clean grid that spotlights expense controls and approval flows in context. A deep library of templates, webinars, and playbooks turns the site into a finance classroom, giving teams actionable insights before they ever create an account.
19. Worksome
Effortless hiring and workforce management with a simple platform for sourcing, onboarding, and paying freelancers. 
What makes this SaaS website great:
- “Talent matters. Paperwork doesn’t.” hero is a punchy tagline.
- Banners highlight instant worker classification, contract generation, and on-time global payroll.
- AI: product page touts smart spend insights and risk alerts that surface the moment managers open a project.
- Homepage stats (60 % faster onboarding, 8× admin time saved, 91 % support satisfaction) quantify value at a glance.
Worksome removes hiring headaches with plain-spoken copy and a friction-free flow: clear CTAs move visitors from interest to demo in one click, while upfront pricing and compliance guides build trust before any signup.
20. Zapier
An automation platform that connects apps and services to create workflows (without code) that eliminate repetitive tasks.
What makes this SaaS website great:
- “Most-connected AI orchestration platform” hero frames Zapier as an AI hub with 8,000+ app integrations, signalling breadth and authority in one line.
- Idea-to-launch product carousel that previews Canvas, Chatbots, Agents, and Functions betas, showing visitors Zapier is expanding beyond classic Zaps.
- Courses, guides, and on-demand webinars (Zapier Learn, Product Tour, 5 Things to Automate Today) turn the site into an automation academy, not just a signup funnel.
- A single email field under the hero gets users into the platform instantly.
Zapier makes automation approachable: a live integration search bar, plain-language workflow examples, and clean orange-accented UI break a complex idea into quick wins. Role-based guides, in-depth tutorials, and brand case studies sit just a click away, turning the site into an “automation academy” that nudges visitors from exploration to action.
21. Figma
A cloud-based design platform that enables teams to collaborate in real time, creating everything from wireframes to fully interactive prototypes.
What makes this SaaS website great:
- A polished, interactive interface that gives visitors an instant feel for Figma’s capabilities through engaging visuals and smooth transitions.
- Clear, structured product storytelling presents the platform’s features through interactive demos and real-world applications.
- An extensive learning center offers tutorials, templates, and community-driven content to support users at all skill levels.
Figma’s pages echo its “all-in-one” promise: lively motion cues spotlight each workspace view, while a clean grid keeps the feature set from feeling chaotic. Role-based links and bite-size walkthroughs drop teams into relevant workflows fast, and a transparent pricing toggle confirms value without interrupting the flow.
Create your SaaS website with 10Web
What if I told you that building a high-performing SaaS website like the examples in this list can be a few clicks away? With the 10Web AI Website Builder, you can create a fully functional, beautiful SaaS website from a simple description of your business.
Once your site is live, making changes is effortless. The AI CoPilot allows you to change layouts, edit content, and customize images in real time without coding. Your site will also run on Google Cloud-powered hosting, ensuring blazing-fast speeds, airtight security, and SEO optimization. And if you need ecommerce functionality or advanced integrations, it’s all built-in and ready to scale with your business.
Let’s look at how to create one.
- Go to 10Web.io > describe your SaaS business > click Generate Your Website.
- Review and edit (if needed) the website name, description, and structure.
- Click Next > choose the website colors, fonts, and styles.
- Click Generate to apply.
After your site is ready, you will be directed to a user-friendly and intuitive dashboard, where you can manage and customize it.
Build a SaaS website that converts
These SaaS website examples show that clear messaging, good website design, and friction-free UX are the engines of growth. Each page in our list shows, in its own way, how the best SaaS website examples solve real problems, earn trust fast, and guide visitors to action.
Ready to create your own entry on the next “best SaaS websites” roundup? The 10Web AI Website Builder lets you launch a high-performing site in minutes, complete with hosting, optimization, and AI-driven edits, so you can focus on delivering value while your site converts. Build smarter with 10Web today.
FAQ
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