Optimization

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Google Page Experience Update: How to Be Prepared

How To: Beginner Optimization 10 MIN READ

So, word has been going around that there will be a Google page experience update soon. You don’t know what that is and want to stay ahead of the competition? Then you’ve come to the right place, because we’re here to share the essentials with you and tell you how you can prepare ahead of time. On May 28th, 2020, Google revealed that there will be an upcoming page experience update that will enhance the existing Core Web Vitals metrics. This addition will sharpen the focus on “speed, responsiveness, and visual stability.” But before delving into the details, let’s start with the basics: What is page experience? Page experience refers to a user’s “experience of interacting with a web page.” There are several metrics that factor into determining page experience which we will discuss in this article. Without further ado, let’s jump right in and see how you can best…

Optimizing Videos and Images on Your WordPress Site

Optimization 14 MIN READ

Are there many videos and images on your website and want them to load without slowing down your website’s performance? Optimize them not to lose efficiency!

10 Important Website Traffic Metrics to Track

Optimization 10 MIN READ

Here are the top 10 important ⚡ website traffic metrics for you to track, and to ensure your website is functioning to its full potential and boost it.

15 Tips to Speed Up Your WordPress Site

Optimization 32 MIN READ

Are you looking to speed up your WordPress website? You’re not alone. Given that webpage load time is an important factor that impacts everything from SEO and Google rankings to overall user experience and traffic, it’s every responsible website owner’s primary concern. In this comprehensive guide to optimizing the speed of your WordPress website we’ll discuss in detail the most helpful tips for decreasing your site’s load time and enhancing its performance. Starting out with reasons why working to speed up your WP site is so crucial in the first place, we’ll then delve into the best tools for checking said speed and factors that may work against you. Then we’ll go through a list of steps you should follow to immediately accelerate your site and close with in-depth answers to a whole range of questions users typically have about site speed optimization and everything related to it. To help…

Schema Markup: How It Can Boost Your Traffic and ROI

Optimization 11 MIN READ

Schema markup is a crucial part of technical SEO. It helps search crawlers identify thousands of data types and offer the best search results to the users. Both search engines and their users love it when you help them skim your pages and understand if you can offer what they want. That’s why schema markup can immensely increase your pages’ traffic and conversions. Today we’ll talk all about implementing schema and reaping its results. What Is Schema Markup? If you don’t know what schema markup is, just enter a search query on Google and compare the search results. Some of them have the publication date included, some have a five-star rating system in the preview. Prices, images, authors, links to related pages—you can see it all thanks to schema markup. But before getting into the details, let’s clarify a couple of terms. Schema markup is the way we use microdata…