Content marketing is about creating content that fosters interest in a company’s products/services without explicitly promoting them through educating and entertaining the potential customer. It makes sense then that in the informational age content marketing is the marketing of the now – stats show high ROI and more and more companies engage in content creation for promotional aims. It doesn’t hurt that 84% of people expect brands to provide content that entertains, tells stories, provides solutions, and creates experiences and events, while 70% of consumers prefer to learn about products through content instead of traditional ad methods. However, when it comes to something as subjective and complex as content creation, there are a lot of ways you can go wrong. Let’s go through the most common content marketing mistakes so you can avoid them when braving the challenges of such an oversaturated field. 1. Not having clear cut strategy/metrics While…

Not to get all Grinch-y on you, but with the approaching holiday magic also comes a great opportunity to boost your website traffic and drive conversions or simply connect and reconnect with your customer base. You don’t just need a holiday marketing campaign because everyone is out Christmas-shopping (or Hanukkah-shopping or etcetc). A thematic campaign is also a great way to show your brand’s originality and holiday spirit. Some irl holiday campaigns, such as Macy’s holiday windows, have been executed with such excellence that they have long ceased being just marketing campaigns, becoming an essential part of everyone’s annual Christmas story. The internet, a relative newcomer, remains open for your brand to take the holiday spotlight and become a case study in Christmas-iconic. Let’s discuss cool tips and tricks to make people joyfully click away. 1. Plan ahead for the holiday season December is a hectic time for most companies,…