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How to Price Your Agency Services to Maximize Profitability

Life has taught us that talking about money is taboo. Let’s break these antiquated boundaries and discuss agency pricing. There are many ways to approach the process of establishing the price for your services. So especially if you’re a newcomer to the agency world, you’re going to need some assistance to figure out which path will lead you to higher revenue. Here’s what’s to come: Types of Pricing When to charge How to improve your agency’s profitability FAQs Should agency pricing be transparent? Does hourly rate give a clear pricing structure in a digital agency? How do marketing agencies value their work? Let’s get to the details! 1. Types of Pricing There are 4 popular ways to go about agency pricing, so take a careful look to understand which one matches your agency. Project-Based One common agency pricing model that first comes to mind is the project-based one. You can…

Light coming out of a keyboard, depicted on a blue background

68 Time-Saving WordPress Keyboard Shortcuts to Boost Your Efficiency

WordPress 9 MIN READ

We all know how important time is and how fast it flies. That is why we try to make our webpage as fast as possible with various WordPress performance plugins, in order to save our visitors’ time. But what about us, the website owners? Here is when WordPress keyboard shortcuts come to help. Why waste time on useless mouse clicks? If you work with WordPress knowing the list of most useful keyboard shortcuts will save you a bunch of time on a daily basis. Of course, you might think it’s just a trivial change which only saves you milliseconds, but all of those milliseconds actually add up and become rather significant at the end of the day. So this post is here to tell you about all those secret shortcuts that will make your workflow much faster. Here’s what we’ll guide you through: What are WordPress keyboard shortcuts ? Browser…

browser displaying an online shop with a checklist in front of it

The 16-Point Ecommerce Conversion Rate Optimization Checklist

How To Optimization 20 MIN READ

Use this guide on eCommerce conversion rate optimization and learn how to lift the revenue of your online business. Every online shop owner needs to constantly chase and try out new eCommerce optimizations methods. Why? Because it will help optimize your website in a way that’ll snap your visitors out of their observer modus and convert them into actual customers. Without it, you’re risking that your eCommerce site won’t live up to its potential and you’ll lose resources over it. But what is a good eCommerce conversion rate and how do you calculate it? The average lies at around 3% – 4%. You can count your conversion rate by dividing the number of unique sales by the number of unique website visitors. Now that you’re in the know about what to strive for, let’s take a look at eCommerce conversion rate optimization tactics that’ll help you realize your goals. Forgot…

Everything You Must Know About WordPress 5.5

WordPress 14 MIN READ

From a trumpeter to a singer: WordPress Adderley has been updated to WordPress Eckstine. Named after the famous American jazz singer Eckstine, the new WordPress 5.5 update takes us to the swing era by making WordPress as smooth as Eckstine’s voice. What’s new in WordPress 5.5 ? Now back to the more technical questions. WordPress 5.5 “Eckstine” was released on August 11th, 2020, so it’s already available to the public. This new version brings a bunch of block editor improvements such as integrated block directory, UI changes in the block editor, edit images inside the block editor, introduction of block patterns and the ability to add your own plugins to the Block Directory. We’ll go through all of them one by one. The Block Editor Improvements Integrated Block Directory With this new WordPress 5.5 version if you decide to add a block which is not available on your site, you…

magnifying glass that shows lines of code

10 Code Review Tools for Freelancers and Agencies

Opinion 10 MIN READ

Code audits are great but have you ever tried to facilitate that process with code review tools? No? Then it’s about time you start. And here’s why: Code review is a systematic check-up of your code with the sole purpose of finding mistakes in it. Basically, its purpose is quality assurance in software development. It’s also a great way to share your expertise with other developers and learn from their techniques as well. Conducting code reviews is also a great way to check if your codes are readable for other developers and improve code comprehensibility if they’re not. These advantages aside, conducting code reviews manually can prove to be more of a curse rather than a blessing because it requires a lot of time and effort. Luckily, you have this article to acquaint you with 10 code review tools that are undoubtedly a blessing for every developer out there. These…

5 Exceptional Tips to Successfully Manage a Remote Agency

How To: Beginner 12 MIN READ

Did the COVID crisis unexpectedly move your agency towards remote working and left you wondering how to manage your team’s workflow from afar? Then welcome to the club and join us in the age of Zoom, toilet paper mania, and TikTok dances! We at 10Web have been going through this transition ourselves and have had our own struggles with it. But after almost half a year of working remotely, we’ve gained valuable insights on how to deal with this situation and have decided that it’s time to share some hard-earned wisdom with any remote agency out there struggling to deal with this shift. But let’s not get too hasty. First, we need to take a look at what a remote agency actually is. As the name suggests, a remote agency is an agency with no physical working area. So, instead, you have a team of employees that work remotely either…

What’s New in PHP 7.4 (Features, Deprecations, Updates)

WordPress 18 MIN READ

About the PHP 7.4 release PHP 7.4 was released on November 28, 2019 for General Availability. With this PHP release you can expect a noticeable performance increase. However, although PHP 7.4 improves performance and code readability, you can expect a true boost from PHP 8, as a JIT inclusion has already been approved for that version.By the way if you want to check how your current website is doing on performance here are the top metrics you can use. But back to PHP 7.4! Some of the key features of this new version are syntactic improvements, FFI (foreign function interface), engine changes, class preloading, and much more. Here’s what we’ll cover in this article: Spread Operator in Array Expression Support for Arrow Functions Support for coalescing assign (??=) operator Support of typed properties Covariant Returns and Contravariant Parameters Support for WeakReferences Preloading Deprecations PHP 7.4 for WordPress users Now let’s…

What’s New: The 10Web Speed Optimizer

Blogging WordPress 2 MIN READ

10Web Speed Optimizer In the past year, we have gradually chipped away at the issues that can and do cause websites to load slowly. Our focus has been to improve the 10Web Speed Optimization service in order to automatically improve the speed of websites hosted at 10Web. Here are some of the improvements we have made and options we have added in the Speed Optimizer for a much faster loading website. Improved and Fixed in the Speed Optimizer Improved image lazyload Fixed conflicts with other plugins Added Options to the 10Web Speed Optimizer Option to Exclude Javascript from Defer Sometimes Javascript files that are included in defer may cause issues and slow down the load time of your website. You now have the option to exclude them from defer. Option to Preload Fonts, CSS, and JS Files This option allows you to warm up your Fonts, CSS, and JS files…

Browser displaying a google shopping ad for shoes

The Mega Guide on How to Set up Google Shopping Ads

How To: Beginner 19 MIN READ

This article is here to bless everyone in need of a guide on how to set up Google Shopping ads. But before anything else, let this information sink in: “Across US online retail, Google Shopping Ads now make up 76.4% of retail search ad spend and win 85.3% of all clicks.” Like what you see? Great, now let’s move on to the question of what Google Shopping Ads are exactly. Shopping ads are ads that advertise a product in a more detailed manner, showcasing an image of the product, its price, and the merchant name. But don’t let the above-mentioned stats or the “shopping ad” designation lead you astray. Google Shopping Ads aren’t just for online retailers, but can also be used by service providers, such as agencies and freelancers, who don’t own an eCommerce business. How so, you ask? Simple, Google Shopping Ads is a great means of providing…

3 Irresistible Sales Pitch Examples to Win Customers

Marketing 17 MIN READ

A sales pitch is a specific form of sales talk that allows you to present your services in a way that persuades customers to buy what you’re selling. You can deliver your pitch via different channels. You can call your leads opting for a direct communication channel. You can send an email, leave a voice message, or even pitch an idea in an elevator. Whichever way you choose, always make sure to follow up. Especially if your email pitch reaches a person who doesn’t need your service, you can’t expect them to be the ones following up on your offer now, can you? If you’re looking for follow-up email templates check out this article. The best and worst thing about sales pitches is that there’s no blueprint for coming up with the ideal pitch. It takes a lot of trial and error, improvisation, and outside-of-the-box thinking to come up with…

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