Final verdict
BigCommerce and Durable.co cater to different segments of the website builder market, each with its unique strengths.
-
BigCommerce (Overall Grade: 7.9/10)
excels as a comprehensive e-commerce platform, offering a wide range of customizable templates, advanced SEO tools, various payment gateway integrations, and multi-channel selling capabilities. It’s particularly suited for businesses looking to scale their online presence, with robust built-in features, extensive support resources, and a user-friendly interface. Despite its higher learning curve and potential additional costs for advanced features, BigCommerce is ideal for merchants seeking a powerful, scalable ecommerce solution. -
Durable.co (Overall Grade: 6.8/10)
, with its AI Website Builder, simplifies the website creation process, making it an ideal choice for small businesses and entrepreneurs who prioritize ease of use and quick website setup without the need for extensive coding knowledge. While it offers basic ecommerce capabilities and a user-friendly platform, it lacks the depth of ecommerce features and scalability provided by BigCommerce. Durable.co is best suited for users looking for a straightforward, efficient way to establish an online presence.
|
|
|
---|---|---|
Design functionalities & templates |
7.8 |
7.0 |
Ease of use |
7.3 |
8.2 |
Ecommerce |
9.0 |
5.0 |
Website Editors |
7.9 |
8.1 |
Product testing options |
7.3 |
7.2 |
Price |
7.4 |
8.3 |
Hosting quality |
7.8 |
5.0 |
Website speed optimization |
7.6 |
6.5 |
Plugins and integrations |
7.7 |
6.4 |
Marketing features |
7.9 |
7.7 |
Customer support |
8.7 |
6.6 |
Security |
8.9 |
7.7 |
AI capabilities |
7.3 |
7.5 |
User Management |
8.9 |
4.3 |
Overall |
7.9 |
6.8 |
Best for ecommerce
Verdict
: For businesses aiming to scale and require comprehensive ecommerce features, BigCommerce is the superior choice. Durable.co is better suited for those needing a simple, AI-driven website builder with basic ecommerce capabilities.
-
BigCommerce
: Offers a robust ecommerce platform with a wide range of features, including advanced SEO tools, various payment gateway integrations, and multi-channel selling capabilities. It’s designed to support businesses of all sizes in scaling their online presence. -
Durable.co
: Provides a user-friendly, AI-driven website builder for quick and simple website creation. While it offers basic ecommerce capabilities, it lacks the depth of features needed for more complex online stores.
Best for informational & business websites
Verdict
: With nearly identical scores in the informational and business websites category, the choice between BigCommerce and Durable.co comes down to specific needs and preferences. BigCommerce slightly edges out with a score of 7.5 compared to Durable.co’s 7.4, indicating a very close match in this domain.
-
BigCommerce
: Known for its comprehensive e-commerce solutions, BigCommerce also offers a robust platform for informational business websites. It provides a wide range of customizable templates and built-in features that cater to businesses looking to scale their online presence. Its focus on advanced SEO tools, various payment gateway integrations, and multi-channel selling capabilities make it a versatile choice for businesses that also have or plan to have an e-commerce component. -
Durable.co
: Durable.co shines with its AI Website Builder, designed to simplify the website creation process for businesses. It’s particularly appealing for small businesses and entrepreneurs who value ease of use and efficiency. The platform’s AI capabilities allow for the quick generation of professional websites, making it an ideal solution for those looking to establish an online presence with minimal effort and time investment.
Detailed comparison
Design functionalities & templates
Design FunctionalitiesRepresents how well each platform allows for creative design and customization of websites.Score Components:
- Template Variety (30%): Range and quality of design templates.
- Customization (30%): Flexibility and options for design alterations.
- User Interface (20%): Ease and intuitiveness of the design process.
- Responsiveness (10%): Adaptability to different devices and screen sizes.
- Innovation (10%): Unique design features and tools.
🏆
Winner: BigCommerce.
If you’re looking for a platform that offers more creative control and a wide array of design features, BigCommerce is the preferred choice.
BigCommerce offers a variety of design templates for creating ecommerce websites, with a total of 240 themes available. Most of these themes come with up to four styling options, providing users with flexibility in design choices to match their brand’s aesthetic. There are 12 free themes, while the rest range in price from $150 to $300 each.
Compared to BigCommerce, Durable.co’s website builder offers a unique approach by prioritizing AI-powered customization over a large library of pre-built templates. Despite offering around 30 AI-generated templates, the emphasis is on unique designs tailored to user preferences. The customization flexibility compensates for the seemingly smaller template count, enabling users to create distinct websites. Design options include thousands of combinations, allowing users to tweak themes, fonts, colors, and layouts for extensive variations from a single AI-generated template.
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Ease of use
Ease of useReflects the platform’s overall user-friendliness.Score
Components:
- Learning curve (40%): Quickness and ease of getting started.
- Interface design (30%): Simplicity and intuitiveness of layout.
- User guidance (20%): Quality of tutorials and support.
- Flexibility (10%): Adaptability to various user skills.
🏆 Winner: Durable.co
. With a score of 8.2, Durable.co is recognized for its user-friendly platform, especially catering to individuals with no prior experience in website building. BigCommerce, scoring 7.3, offers a robust platform but may be overwhelming for beginners or small businesses on a tight budget. If ease of use is a priority, Durable.co is the clear winner in this category.
Learning Resources
🏆 Winner: BigCommerce
. While Durable.co leverages AI assistance for an effortless user experience, it currently offers limited educational resources. On the other hand, BigCommerce offers a wide range of learning resources designed to support e-commerce businesses at various stages of growth, making it easier for users to learn and adapt.
For ecommerce
EcommerceMeasures the platform’s effectiveness in supporting online business activities.Score Components:
- Ecommerce themes and templates (20%): Variety and design of templates.
- Product management (25%): Ease of managing and organizing products.
- Payment options (25%): Variety and convenience of payment methods.
- Ecommerce features (20%): Features for managing an ecommerce store.
- Integration (10%): Compatibility with external e-commerce tools and services.
BigCommerce, with a score of 9.0, is a comprehensive ecommerce platform that offers a wide range of features, including advanced SEO tools, various payment gateway integrations, and multi-channel selling capabilities. It is known for its robust set of built-in features and extensive support resources, making it a popular choice for merchants looking to scale their online presence.
|
|
|
---|---|---|
Ecommerce themes and templates |
8.0 |
4.5 |
Product page customization |
8.3 |
5.5 |
Payment processing and commissions |
9.2 |
6.0 |
POS capabilities |
8.5 |
3.0 |
Payment gateways |
9.0 |
7.0 |
Product numbers |
9.5 |
4.0 |
Additional ecommerce features |
8.4 |
5.0 |
BigCommerce ecommerce features:
- Unlimited Products
- Streamlined Single-Page Checkout
- Order Management
- Abandoned Cart Recovery
- Marketing and Sales Tools
Durable.co ecommerce features:
- Product pages
- Secure payments with Stripe
- Lead capture forms
- Marketing tools
Ecommerce themes & templates
BigCommerce provides a wide variety of eCommerce templates designed to enhance online shopping experiences and cater to different industries. These templates feature advanced functionalities like quick view, product suggestions, and complex search filters but may require performance optimization for maintaining speed. The selection ranges from free to premium options, ensuring businesses can find a suitable design that aligns with their brand and product offerings.
In contrast, Durable.co offers pre-built website templates that can be adapted for online product sales, but it lacks traditional ecommerce features found in platforms like Shopify or BigCommerce. The platform has limitations such as the absence of a shopping cart, requiring manual payment links for each product, no inventory management tools, and limited shipping options that need to be configured externally.
Product page customization
In BigCommerce, you can extensively customize product pages to enhance customer experience and improve sales. This includes the ability to create detailed product variants, customize options like custom fields, and upload multiple images or videos for each product.
Durable.co offers customization options for product pages on their platform. Their AI-powered website builder allows for easy customization of product pages, where users can add sections, change images, and edit titles and SEO settings to suit their needs. Additionally, Durable provides the option to add custom code and embedding components to further personalize the website, including product pages.
Payment processing
BigCommerce supports over 65 pre-integrated online payment solutions, serving customers across 230 countries with more than 140 currencies, without charging additional transaction fees for using third-party payment gateways. This approach provides merchants with the flexibility to choose the best payment solution for their business needs, including the option for custom integration to cater to specific regional payment preferences.
Durable.co partners with Stripe to offer secure and versatile payment processing solutions, charging a 3.1% plus $0.30 fee per credit card transaction for invoices. This collaboration enables businesses to handle various payment methods, including POS transactions, through Stripe’s comprehensive payment gateway infrastructure. The focus on Stripe ensures a high level of security and flexibility for businesses in managing online and potentially in-person sales.
Website Editors
Website EditorsEvaluates the platforms’ website building and editing capabilities.Score Components:
- Customization tools (40%): Range and power of editing features.
- Editor usability (30%): User experience within the editor.
- Design flexibility (20%): Freedom in layout and design changes.
- Update and maintenance ease (10%): Simplicity of updating and maintaining the site.
🏆
Winner: Durable.co
. Durable.co, with a score of 8.1, offers a user-friendly, AI-powered platform designed to help users swiftly create business websites without the need for coding knowledge. It boasts a wide range of features, integrated SEO, and marketing tools, complemented by business management features like CRM, invoicing, and an AI assistant to enhance operational efficiency.
BigCommerce’s website builder and editor, scoring 7.9, offer an extensive set of tools designed for creating professional and engaging online stores without requiring coding knowledge. It provides a user-friendly drag-and-drop interface, robust eCommerce capabilities including product management and secure payment processing, and customizable templates to match brand aesthetics.
Mobile editor/app
🏆
Winner: BigCommerce
. Both BigCommerce and Durable.co offer mobile editing capabilities, but they differ in their approach and functionality. BigCommerce has a mobile app, but it doesn’t allow users to edit their website. Instead, it provides access to the dashboard, analytics, orders, and the ability to add or edit products. This approach is more focused on managing the ecommerce aspects of the website, which can be beneficial for users who need to manage their online store on the go.
On the other hand, Durable.co doesn’t have a mobile app, but users can edit their website using a mobile browser. This approach provides more flexibility in terms of website editing, but it may not provide the same level of convenience and functionality as a dedicated mobile app.
In summary, BigCommerce wins this category due to its higher mobile editor score and its focus on ecommerce management through its mobile app. However, Durable.co’s approach of allowing website editing through a mobile browser can also be beneficial for users who prefer this method.
Product testing options
Product Testing OptionsAssesses the options for trying out platform features before commitment.Score Components:
- Trial quality (40%): Extent and usefulness of the trial or free version.
- Feature accessibility (30%): How many features are available to test.
- Trial duration (20%): Length of the trial period.
- Ease of transition (10%): Smoothness of moving from trial to paid plans.
Overall Result
:
BigCommerce wins
. BigCommerce scores slightly higher than Durable.co with a score of 7.3 against 7.2. BigCommerce offers a 14-day free trial during which users can test all premium features. Durable.co, on the other hand, offers a free plan with limited features and a 30-day refundable period for testing premium features.
|
|
|
---|---|---|
Free Plan |
No |
Yes |
Trial Duration |
14 days | No free trial, 30-day refundable period |
Testing Premium Features |
Yes, during free trial |
Yes, during 30-day refundable period |
Money Back Guarantee |
No |
Yes, 30 days |
Price
PriceLooks at the cost-effectiveness and value for money of each platform.Score Components:
- Plan value (40%): What each pricing tier offers.
- Transparency and clarity (30%): Clearness of pricing structures.
- Flexibility of plans (20%): Range of options to suit different budgets.
- Hidden costs (10%): Additional expenses not included in the plan.
Durable.co offers more affordable options, but BigCommerce’s features are more robust, especially for larger-scale ecommerce operations.
|
|
|
---|---|---|
Free |
No offering at this amount. |
Free Plan ($0/month): Offers basic features for individuals or aspiring entrepreneurs, including a subdomain, email support, and AI assistant. And up to 3 website pages. |
$10-$20 |
No offering at this amount. |
Starter ($15/month): For solopreneurs/small businesses, includes a custom domain, priority support, and more advanced features as well as up to 10 website pages. Value for price: 6.0 |
$20-$40 |
Standard ($39.00/month): Unlimited products, file storage, and bandwidth, suitable for small businesses. Limited to $50k in online sales per year and up to 4 inventory locations. Value for price: 7.0 |
Business ($25/month): Tailored for established businesses, offering extensive CRM features, unlimited promotions, and up to 100 website pages. Value for price: 8.0 |
$90-$110 |
Plus ($105.00/month): Includes Standard features, plus customer segmentation and abandoned cart saver. Limited to $180k in online sales per year and up to 5 inventory locations. Value for price: 7.5 |
Mogul ($95/month): Designed for managing multiple businesses with a single account, offering the most comprehensive features. Offers up to 5 websites with unlimited pages. Value for price: 9.5 |
$300+ |
Pro ($399.00/month): All Plus features, plus Google customer reviews and advanced search filters. Limited to $400k in online sales per year, and up to 8 inventory locations. Additional $150/month for every $200k in online sales. Value for price: 8.0 |
No offering at this amount. |
location. As a result in rare cases the prices displayed here can differ from the ones you see on their
websites.
Hosting quality
Hosting
qualityExamines the reliability and performance of the hosting solutions.Score Components:
- Uptime (40%): Consistency and reliability of website availability.
- Speed (30%): Loading times and performance.
- Bandwidth and storage (20%): Sufficiency of resources provided.
- Data centers (10%): Quality and distribution of hosting infrastructure.
🏆
Winner: BigCommerce
BigCommerce offers scalable cloud hosting with unlimited storage and bandwidth, and a 99.9% uptime guarantee. Durable.co also offers hosting in all their plans, but does not provide explicit information about its hosting type, uptime statistics, or data center locations. This lack of transparency results in a lower hosting quality score for Durable.co.
|
|
|
---|---|---|
Do they offer hosting? |
Yes, scalable cloud hosting with unlimited storage and bandwidth |
Yes, included in all of their plans |
Type of hosting: |
Cloud Hosting |
Not explicitly categorized |
Uptime: |
99.9% |
Not explicitly stated |
Uptime Guarantee: |
Yes, 99.99% |
No |
Data Centers: |
Not disclosed |
Not disclosed |
Website Speed Optimization
Website Speed OptimizationEvaluates optimization of website loading timesScore Components:
- PageSpeed Score (30%): Google’s score indicating performance optimization.
- Loading Time (30%): The average time until a website is fully interactive.
- Mobile Optimization (15%): Optimization effectiveness for mobile devices.
- Resource Optimization (15%): Optimizing images, scripts, and other heavy resources.
- CDN Usage (10%): Use of CDN to enhance speed across geolocations.
🏆 Winner: BigCommerce
Both BigCommerce and Durable.co prioritize website performance and speed, but BigCommerce has a slightly higher score in website speed optimization.
|
|
|
---|---|---|
Focus |
Image Optimization, Code minification, Optimized templates, Using AMP, Caching |
Server Optimization, Image Optimization, Caching, Code minification, Lazy Loading, CDN |
Performance Tools |
Google Lighthouse, PageSpeed Insights |
Google PageSpeed Insights Integration |
Key Strategies |
Image Optimization, Code minification, Optimized templates, Using AMP, Caching |
Server Optimization, Image Optimization, Caching, Code minification, Lazy Loading, CDN |
Load Times |
Varies depending on optimization and website complexity |
Not published |
Page Speed Scores Range |
Varies depending on optimization and website complexity |
Not published |
Core Web Vitals Improvement |
Provides users with many tools for CVW improvements |
Emphasis on LCP, FID, CLS improvements |
BigCommerce provides a comprehensive set of tools and strategies for website speed optimization, including image optimization, code minification, optimized templates, using AMP, and caching. It also provides users with many tools for Core Web Vital improvements. However, the load times and PageSpeed score ranges vary depending on optimization and website complexity.
On the other hand, Durable.co also has its own strategies for speed optimization, including server optimization, image optimization, caching, code minification, lazy loading, and CDN. It emphasizes on LCP, FID, CLS improvements for Core Web Vital improvements. However, Durable.co does not publish aggregate data or benchmarks specific to sites hosted on their platform, which makes it difficult to compare its performance with BigCommerce.
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Plugins and integrations
Plugins and integrationsMeasures the range and effectiveness of additional plugins and integrations.Score Components:
- Variety of options (40%): Range of available add-ons.
- Integration smoothness (30%): Ease of integrating plugins into the site.
- Quality of plugins (20%): Functionality and reliability of the options.
- Custom integration capabilities (10%): Support for custom or third-party integrations.
🏆 Winner: BigCommerce.
With a score of 7.7, BigCommerce offers a wide array of apps and integrations, including ERP and CRM systems, 3PL services, POS systems, and various marketing tools. These integrations facilitate operations like sales analytics, inventory management, customer relationship management, and marketing automation. On the other hand, Durable.co, with a score of 6.4, doesn’t offer its own plugins or extensions but integrates with a variety of third-party tools and services. However, the lack of direct control over these integrations and the absence of a dedicated marketplace for third-party integrations make BigCommerce the better choice in this category.
Marketing Features
Design FunctionalitiesRepresents how well each platform allows for creative design and customization of websites.Score Components:
- Template Variety (30%): Range and quality of design templates.
- Customization (30%): Flexibility and options for design alterations.
- User Interface (20%): Ease and intuitiveness of the design process.
- Responsiveness (10%): Adaptability to different devices and screen sizes.
- Innovation (10%): Unique design features and tools.
🏆
Overall Winner: BigCommerce
. BigCommerce edges out Durable.co with a slightly higher score, indicating a more comprehensive set of marketing tools. Both platforms offer a range of features, including SEO tools, email marketing, blogging, social media integration, analytics and reporting, and ads and promotions. However, BigCommerce’s robust set of built-in features and multi-channel selling capabilities give it an edge.
Marketing Features |
|
|
---|---|---|
SEO Tools |
|
|
Email Marketing |
|
|
Blogging |
|
|
Social Media Integration |
|
|
Analytics and Reporting |
|
|
Ads and Promotions |
|
|
Customer Support
Customer supportEvaluates the quality and availability of support options.Score Components:
- Response time (40%): Speed of support responses.
- Support quality (30%): Effectiveness and helpfulness of the support.
- Availability (20%): Range of support channels (phone, chat, email).
- Resource richness (10%): Quality of self-help and educational materials.
🏆 Winner: BigCommerce
. BigCommerce takes the lead in this category with a customer support score of 8.7, compared to Durable.co’s score of 6.6. BigCommerce offers 24/7 customer support through various channels, including phone, email, and live chat, ensuring global accessibility and convenience for users. The company provides dedicated phone lines for several regions and requires a support pin for personalized assistance, catering to customers worldwide. An extensive knowledge base and active community forums supplement these direct support options, allowing users to find answers and share experiences. This multi-faceted support system underscores BigCommerce’s commitment to user satisfaction and problem resolution.
On the other hand, Durable.co offers customer support through various channels including phone, email, and live chat. Their customer support team is available Monday to Friday from 9am to 5pm. They strive to provide prompt and efficient assistance to their customers, ensuring their needs are met and issues are resolved in a timely manner. However, their support is not available 24/7 like BigCommerce, which may be a disadvantage for some users.
Security
SecurityLooks at the platforms’ security measures and data protection.Score Components:
- Data protection (40%): Safeguards for user and customer data.
- SSL and encryption (30%): Implementation of secure connections.
- Compliance (20%): Adherence to industry security standards.
- Regular updates (10%): Frequency of security updates and patches.
🏆
Winner: BigCommerce
. BigCommerce’s security measures are comprehensive and robust, ensuring the safety of online stores and their data. They adhere to international regulations like GDPR and CCPA, employ data encryption, and host on secure data centers. They also conduct regular security audits and continuous monitoring to preempt vulnerabilities. Their partnership with Cloudflare further bolsters security.
Although Durable.co also places a strong emphasis on security, implementing measures such as SSL encryption, regular software updates, and a robust firewall, BigCommerce’s adherence to international standards and more comprehensive security measures give it the edge in this category.
AI Capabilities
AI capabilitiesMeasures the effectiveness of AI-driven features and tools.Score Components:
- Automation efficiency (40%): Impact of AI on streamlining processes.
- Personalization (30%): AI-driven customization for users or customers.
- AI-Assisted design (20%): Role of AI in website design and functionality.
- Data analysis (10%): Use of AI in interpreting user data and analytics.
|
|
|
---|---|---|
AI Website Builder |
|
Durable.co’s AI website builder allows users to create professional and visually appealing websites without any coding knowledge |
Personalized Shopping Experience |
AI-powered apps integration, personalized product recommendations |
AI personalizes the shopping experience for each customer, recommending products based on their browsing and purchase history |
AI Chatbots |
AI-powered chatbots |
AI-driven chatbots provide instant customer service |
Content Generation |
AI-powered writing tools for creating product descriptions |
AI content generation simplifies content creation with advanced natural language processing |
Additional AI Features |
AI-powered writing features for product descriptions, personalized storefronts through product recommendations, and AI-driven data analytics |
Predictive maintenance, AI-powered inventory management, predictive analytics for supply chain management |
🏆 Winner: Durable.co
. Durable.co, with a score of 7.5, leverages AI to simplify the website creation process and personalize the shopping experience. It also uses AI for content generation and offers additional AI features such as predictive maintenance and AI-powered inventory management.
BigCommerce, with a score of 7.3, does not have an AI website builder but offers AI-powered apps integration, personalized product recommendations, AI on-site search, and AI-powered chatbots. It also uses AI for content generation and offers additional AI features. However, it falls slightly short compared to Durable.co in terms of AI capabilities.
User Management
User ManagementAssesses the platforms’ capabilities in managing user roles, permissions, and accessibility.Score Components:
- Role Customization (40%): Flexibility in creating and defining user roles and
permissions. - Ease of Management (30%): User interface and tools for managing users.
- Access Control (20%): Effectiveness of access control measures for different user
levels. - Scalability (10%): Ability to manage a growing number of users efficiently.
🏆 Winner: BigCommerce
. BigCommerce and Durable.co have different approaches to user management.
- BigCommerce allows an unlimited number of staff accounts with various roles and permissions, providing flexibility for businesses of all sizes.
- Durable.co’s free plan doesn’t permit adding extra users; only the account owner can edit the website. In the Starter and Business Plans, one additional user can edit the website, bringing the total to two users. The Mogul Plan allows for the creation of multiple businesses under one account, each with its own website. Additional users can edit each website, but the exact number is not publicly disclosed.
BigCommerce User Roles and Access Levels:
Role | Description | Access Highlights |
---|---|---|
Sales Staff | Enables all Sales Staff permissions | Manage, edit, and add orders. Finalize manual orders with manual payments. Manage returns, capture funds, and refund orders. Manage and edit customers. Manage and edit product reviews. Manage legacy coupons and promotions. Use Image Manager. |
Sales Manager | Enables all Sales Staff and Sales Manager permissions | Includes Sales Staff permissions. Manage, create, edit, and delete products. Manage product options and categories. Export orders. Manage customer store credit and export customers. Manage blogs, brands, and various reports (Ecommerce Analytics reports, abandoned cart reports, etc.). Edit inventory and manage channels. |
Store Administrator | Enables all Sales Staff, Sales Manager, and System Admin permissions | Includes Sales Staff and Sales Manager permissions. Manage users and form fields. Manage settings (product filtering, store settings, checkout, inventory, order notifications, etc.). Manage payments, shipping, and tax settings. Import catalog entities and customers. Access store design tools and Page Builder. Manage customer groups. Take store down for maintenance. |
Store Owner | Includes all permissions and is the person financially responsible for the account; this role has exclusive access to various account-related features. | Full access to all permissions and features across the platform. Exclusive access to account-related features and settings not available to other roles. |
Custom | Use this option to create your own combination of permissions. You can also opt to customize one of the other roles. | Customize permissions based on specific needs. Mix and match permissions from different roles to create a unique role with tailored access. |
Additional Features
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|
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---|---|---|
SSL Certificate |
|
|
Custom Domain |
|
|
Free Custom Domain Included |
|
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International Domains |
|
|
Mobile Responsive |
|
|
Page Speed |
|
|
Website Builder Mobile App |
|
|
Convert a Website To An App |
|
|
Website Analytics |
|
|
Multilingual Sites |
|
|
Multiple Users |
|
|
User Feedback
User feedback on BigCommerce highlights a mix of experiences. Positive remarks focus on its ease of use, SEO configuration, and strong support team. However, significant criticisms include its lack of suitability for businesses with brick-and-mortar locations, due to issues with POS integration and sales tracking, as well as its inflexibility with customization and additional costs for necessary features. Additionally, concerns were raised about the platform’s steep learning curve for beginners, limitations in product variation and design options, and difficulties with order management. Despite these challenges, some users appreciate the platform’s ability to quickly launch and reliably host stores, alongside its potential for scalability and e-commerce growth.
Durable.co does not have any reviews on the G2 platform, so no user feedback is available for this builder.
The making of this blog
We followed a clear, step-by-step process to write and research this article.