Squarespace vs Unbounce: Comprehensive comparison guide for 2024

Final verdict

Squarespace and Unbounce cater to different niches within the website building and online marketing landscapes, each excelling in its own right.

• 
  Squarespace (Overall Grade: 7.9/10)
  
  is a versatile website builder known for its sleek design templates, comprehensive ecommerce solutions, and user-friendly interface. It’s ideal for businesses, creatives, and individuals looking to establish a professional online presence with minimal fuss. Squarespace’s strengths lie in its design capabilities, ease of use, and robust ecommerce features, making it a solid choice for users seeking an all-in-one platform for building and managing websites.
• 
  Unbounce (Overall Grade: 6.4/10)
  
  , on the other hand, specializes in creating high-converting landing pages, popups, and sticky bars. It shines with its focus on optimizing conversion rates, offering a suite of tools designed to maximize marketing efforts. While not as versatile as Squarespace in terms of website building, Unbounce is the go-to for marketers and businesses focused on lead generation and conversion optimization.

	Overall grade: 7.9	Overall grade: 6.4
Design functionalities & templates	8.0	7.8
Ease of use	8.3	8.2
Ecommerce	8.2	4.8
Website Editors	8.3	7.5
Product testing options	7.4	6.6
Price	8.4	7.0
Hosting quality	7.6	3.9
Website speed optimization	6.7	5.6
Plugins and integrations	6.8	6.8
Marketing features	8.1	7.4
Customer support	7.8	7.7
Security	8.8	8.4
AI capabilities	7.5	7.5
User Management	7.4	7.2
Overall	7.9	6.4

Best for ecommerce

8.2

4.8

Verdict

: For businesses focused on ecommerce, Squarespace offers a robust platform with a wide array of features, making it the superior choice over Unbounce, which excels in landing page optimization rather than full-scale ecommerce.

• 
  Squarespace
  
  : With its comprehensive set of ecommerce tools, including secure payment options, SEO optimization, and a variety of templates, Squarespace stands out as a powerful option for creating and managing online stores.
• 
  Unbounce
  
  : Primarily a landing page builder, Unbounce is best suited for campaigns aimed at conversion optimization. While it can integrate with ecommerce platforms, it lacks the native features necessary for managing a complete ecommerce site.

Best for informational & business websites

8.4

5.9

• 
  Squarespace
  
  : With a score of 8.4, Squarespace shines for informational and business websites, thanks to its wide range of design templates, ease of use, and robust hosting and security features. It’s designed to cater to users seeking a blend of aesthetics, functionality, and reliability for their website.
• 
  Unbounce
  
  : Scoring 5.9, Unbounce is primarily focused on landing pages and conversion optimization, which may not fully meet the needs of informational and business websites. While it offers a user-friendly platform and strong marketing integrations, it lacks the broader design and content management capabilities of Squarespace.

Detailed comparison

8.0

7.8

🏆

Winner: Squarespace.

Squarespace slightly edges out Unbounce in terms of design functionalities and templates, offering a wider variety of templates and more creative design possibilities.

Squarespace boasts an impressive variety of website templates, offering over 120 pre-designed options to choose from. These templates cater to a wide range of needs and industries, from creative portfolios and sleek online stores to professional business websites and personal blogs.

Squarespace Themes

On the other hand, Unbounce provides a gallery of over 100 high-converting templates for landing pages, popups, and sticky bars. These templates are designed with conversion in mind, incorporating knowledge and insights gained from Unbounce’s experience in optimizing landing pages.

Unbounce Themes

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8.3

8.2

🏆 Winner: Squarespace

. With a score of 8.3, Squarespace edges out Unbounce, which scored 8.2. Squarespace is known for its user-friendly interface and straightforward navigation, making it a great choice for those seeking a hassle-free website creation experience. Unbounce, on the other hand, is highly praised for its intuitive drag-and-drop builder and a wide selection of templates, making it easy for users to design and customize landing pages. However, it has been critiqued for its pricing and limited template selection compared to competitors.

Learning Resources

🏆 Winner: Tie

. Both Squarespace and Unbounce offer extensive learning resources for their users. Squarespace provides a comprehensive Help Center, clear video tutorials, live webinars, an informative blog, and an active community forum. Unbounce offers a rich collection of learning resources designed to help users maximize their platform’s capabilities, including a comprehensive Help Centre, the Unprompted Podcast for marketing insights, and a Video Library for visual learning.

8.2

4.8

Squarespace and Unbounce cater to different ecommerce needs. Squarespace is a comprehensive ecommerce solution, offering a range of features from secure payment processing to SEO optimization. Unbounce, on the other hand, is primarily a landing page builder with limited ecommerce capabilities, focusing on conversion optimization.

Ecommerce themes and templates	7.5	2.0
Product page customization	7.0	3.0
Payment processing and commissions	7.8	6.5
POS capabilities	6.5	0.0
Payment gateways	7.5	7.0
Product numbers	6.8	0.0
Additional ecommerce features	7.2	4.5

Squarespace ecommerce features:

• Intuitive interface
• Secure payment processing
• Built-in marketing tools
• SEO optimization
• Website analytics

Unbounce ecommerce features:

• Shopify, Ecwid, or other ecommerce solutions integration

Ecommerce themes & templates

Squarespace provides a diverse selection of around 50 ecommerce templates, catering to various industries like fashion, beauty, home goods, and technology. These templates range from clean and minimalist to bold and colorful, accommodating different brand aesthetics and product types. Offering unique layout elements such as product sliders and featured collections, these templates enhance visual interest and engagement. Unbounce, on the other hand, primarily focuses on building landing pages and does not have ecommerce specific templates.

Product page customization

Squarespace offers options for layout, design, and interactive elements on product pages. Choose templates, customize colors, fonts, and content. Enhance engagement with features like customizable buttons, wishlists, comparisons, reviews, and related products. Advanced options include custom code injection and third-party app integrations. Limitations include fixed core page structure and the need for technical expertise. Free templates have fewer customization options than premium ones. Unbounce, however, does not have the possibility to create or customize product pages, it’s primarily focused on building landing pages, with the possibility to integrate with ecommerce platforms such as Shopify or Ecwid.

Payment processing

Squarespace provides flexible payment processing for online stores with integrated gateways like Stripe and PayPal. External gateways can be set up for specific needs. Transaction fees may apply depending on the plan and payment method. Security measures include PCI compliance and fraud prevention. Additional features include payment links, support for subscriptions, and the ability to accept international payments in various currencies. Unbounce supports payment processing through an integration with Stripe, allowing users to create landing pages that can handle transactions directly, with Stripe facilitating global payments in over 135 currencies. Unbounce itself does not mention charging additional fees for transactions, implying that fees are subject to Stripe’s own pricing structure. The platform is focused on optimizing online conversions and does not offer Point of Sale (POS) capabilities, as its core features are designed for enhancing digital experiences such as landing pages and pop-ups.

8.3

7.5

🏆

Winner: Squarespace

. Squarespace, with a score of 8.3, offers a user-friendly editor that allows easy drag-and-drop website creation without coding. With visually appealing templates and customization options, it caters to beginners and pros alike. The real-time editing experience ensures instant previews. Prioritizing content, it’s mobile-responsive and offers functional features like forms, social media integration, and online stores. Squarespace seamlessly integrates with tools for extended capabilities.

Unbounce’s editor, scoring 7.5, is equipped with a user-friendly drag-and-drop interface, enabling users to design and customize landing pages without the need for coding skills. It offers a variety of templates, widgets, and elements such as forms and buttons, alongside options for integrating custom HTML, CSS, and JavaScript for advanced customization. The platform supports responsive design, ensuring landing pages perform well across all devices, and includes features for A/B testing and dynamic text replacement to optimize conversion rates. Additionally, it allows for the integration of various marketing tools and platforms, enhancing the effectiveness of digital marketing campaigns.

Mobile editor/app

8.5

0

🏆

Winner: Squarespace

. Squarespace offers a mobile app that allows users to manage their website on the go. The app enables content editing, website analytics, online store management, and social media scheduling. However, it’s worth noting that complex tasks such as advanced design customization or creating new page layouts require access to the desktop editor, as the app doesn’t offer the full range of functionalities available on desktop.

On the other hand, Unbounce does not have a dedicated mobile editor app. This means that all editing and management tasks must be performed on a desktop, which may not be as convenient for users who prefer to work on their mobile devices. Therefore, Squarespace is the clear winner in this category due to its mobile app capabilities.

7.4

6.6

Overall Result

:

Squarespace wins

. Squarespace scores 7.4, while Unbounce scores 6.6 in product testing options. Both Squarespace and Unbounce offer a 14-day free trial, but Squarespace provides a full refund within 14 days if the annual subscription is canceled, while Unbounce does not offer a money-back guarantee. Squarespace allows testing of most premium features, except for custom code, premium integrations, and removal of Squarespace branding. Unbounce allows testing of premium features during the trial, but requires users to enter their billing information.

Free Plan	No	No
Trial Duration	14 days	14 days
Testing Premium Features	Most, except for custom code, premium integrations and removal of Squarespace branding	Yes, but requires billing information
Money Back Guarantee	Full refund within 14 days	No

8.4

7.0

Squarespace offers more affordable pricing plans compared to Unbounce, but Unbounce provides more specialized features for landing page optimization and conversion rate enhancement.

	Offerings	Offerings
$10-$15	Personal ($12/month): Build a basic website with limited features for personal use. Access to basic templates, mobile-friendly design, and some social media integrations. Value for price: 6.0	No offering at this amount.
$15-$20	Business ($16/month): Upgrade features with custom domain, SEO tools, marketing tools like email campaigns, and analytics. Value for price: 7.5	No offering at this amount.
$20-$30	Commerce ($26/month): Perfect for online stores with built-in eCommerce functionality (unlimited products), secure checkout, inventory management, and marketing tools. Value for price: 8.5	No offering at this amount.
$30-$40	Advanced Commerce ($40/month): Cater to high-volume stores with advanced eCommerce features like abandoned cart recovery, product subscriptions, gift cards, and real-time shipping quotes. Value for price: 9.0	No offering at this amount.
$90-$100	No offering at this amount.	Build ($99.00/month): Provides tools for building and launching high-converting landing pages, unlimited pages, popups, sticky bars, a form builder, free hosting, AI copywriting, custom scripts, 1,000+ integrations, support for 1 root domain with unlimited subdomains, catering up to 20,000 monthly unique visitors. Value for price: 6.5
$100-$200	No offering at this amount.	Experiment ($149.00/month): Includes everything in the Build plan plus unlimited A/B tests, advanced reporting, dynamic text replacement, support for 2 root domains, and up to 30,000 monthly unique visitors. Value for price: 7.5
$200-$300	No offering at this amount.	Optimize ($249.00/month): Adds to the Experiment plan with AI traffic optimization, visitor behavior insights, advanced targeting, supports 3 root domains, and caters to up to 50,000 monthly unique visitors. Value for price: 8.0
$600+	No offering at this amount.	Concierge (Starting at $649/month): Offers everything in the Optimize plan plus dedicated support, implementation services, client and user management, flexible add-on plans for scaling, starting with 5 root domains and 100,000 monthly unique visitors, with options to scale. Value for price: 8.5

7.6

3.9

Winner: Squarespace

. Squarespace offers proprietary cloud-based hosting with a 99.9% uptime guarantee and data centers across North America, Europe, and Asia. Unbounce also offers hosting, but it does not specify the type of hosting it provides or the locations of its data centers. It has an uptime of 99.96% but does not offer an uptime guarantee.

Do they offer hosting?	Yes, included in all paid plans	Yes, but the platform does not specify the type of hosting it provides
Data Centers:	Squarespace’s data centers are strategically scattered across North America, Europe, and Asia	Unbounce does not disclose the locations of its data centers
Type of hosting:	Proprietary cloud-based hosting	The platform does not specify the type of hosting it provides
Uptime:	99.9%	99.96%
Uptime Guarantee:	Yes	No

6.7

5.6

🏆 Winner: Squarespace

Both Squarespace and Unbounce have strategies for website speed optimization, but Squarespace has a more comprehensive approach and provides more information about their performance.

Focus	Responsive design, image optimization	Image optimization, Caching
Performance Tools	CDN, code minification, lazy loading	Speed Booster
Key Strategies	Responsive design, image optimization, CDN, code minification, lazy loading	Image optimization, Caching, Speed Booster
Load Times	0.7s to 9.1 s (Average: 2.9s)	Varies depending on optimization and website complexity
Page Speed Scores Range	20/100 to 93/100 (Average: 62.7/100)	Varies depending on optimization and website complexity
Core Web Vitals Improvement	Emphasis on LCP, FID, CLS improvements	No information provided

Squarespace’s approach to website speed optimization includes responsive design, image optimization, use of a content delivery network (CDN), code minification, and lazy loading of images. These strategies help to improve load times and PageSpeed scores, which range from 20/100 to 93/100, with an average of 62.7/100. Load times vary from 0.7s to 9.1s, with an average of 2.9s. Squarespace also places emphasis on improving Core Web Vitals, specifically LCP, FID, and CLS.

Unbounce, on the other hand, focuses on image optimization, caching, and a feature called Speed Booster for website speed optimization. However, Unbounce does not provide specific information about their load times, PageSpeed scores, or Core Web Vitals improvements, stating only that these vary depending on optimization and website complexity.

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6.8

6.8

🏆 It’s a tie.

Both Squarespace and Unbounce score 6.8 in this category, indicating a similar level of functionality and flexibility in terms of plugins and integrations. Squarespace supports integrations and extensions through custom code injection and third-party tools, while Unbounce offers a wide array of apps and integrations to enhance the functionality of landing pages.

Squarespace’s top integrations cover email marketing with Mailchimp, comprehensive SEO optimization through Yoast SEO and Rank Math, user behavior analytics with Hotjar, and varied payment options with Stripe, PayPal, ShipStation, and Afterpay.

On the other hand, Unbounce’s platform offers a variety of integration options to optimize landing page functionality, including native integrations with marketing tools like Mailchimp and Salesforce, webhooks for custom data handling, and Google services for analytics and ads. Zapier integration allows for seamless connection with over 60+ other tools, enhancing automation and efficiency.

Squarespace Applications

Unbounce Applications

8.1

7.4

🏆

Overall Winner: Squarespace

. Squarespace offers a more comprehensive set of marketing tools, including SEO tools, email marketing, blogging, and detailed analytics. Unbounce, while lacking in blogging, excels in social media integration and offers robust tools for ads and promotions.

SEO Tools
Email Marketing		✓ (with third-party integrations)
Blogging		✗
Social Media Integration	Direct linking and selling on social platforms	Advanced integration for targeted campaigns
Analytics and Reporting	Detailed insights into website performance	Comprehensive insights into user interactions
Ads and Promotions	Integration with Google Ads	Robust set of features for ads and promotions

7.8

7.7

🏆 Winner: Squarespace

. Squarespace edges out Unbounce in this category with a customer support score of 7.8 compared to Unbounce’s 7.7. Squarespace provides a variety of customer support options, including live chat, email, a community forum, and a comprehensive help center. While live chat and phone support operate on weekdays from 6 AM to 6 PM PST, email support, the community forum, and help center offer 24/7 access.

Unbounce also offers a variety of customer support options, including live chat, email, and phone. Live chat and phone support are available Monday to Friday, from 6 AM to 6 PM PST, while 24/7 support can be accessed through their Help Centre, Community, and Chat Bot.

When it comes to enterprise-level support, both Squarespace and Unbounce offer dedicated support services, including personal account managers and priority support. However, Squarespace’s slightly higher customer support score gives it the edge in this category.

8.8

8.4

🏆

Winner: Squarespace

. Squarespace’s security measures are comprehensive, including secure server storage, encryption, strict access controls, and compliance with regulations such as GDPR and CCPA. It also has vulnerability scanning and malware detection. For website security, Squarespace uses built-in features, including secure hosting, SSL certificates, vulnerability scanning, malware and spam filters, two-factor authentication, data encryption, and compliance with security regulations like PCI-DSS and GDPR.

Unbounce also prioritizes security, achieving PCI Level 4 Merchant status and adhering to GDPR. It implements robust disaster recovery strategies and undergoes regular external security audits. The platform employs a secure, multi-tenant environment with strict access controls and daily data backups. For website security, Unbounce emphasizes a robust security framework focusing on the protection of user data and compliance with key regulations by employing a defense-oriented architecture and network safety measures. Its systems, designed as stateless, short-lived, and immutable, reside within a private virtual network on AWS, prioritizing the minimization of attack risks and swift recovery processes. With encrypted communications and stringent firewall policies, Unbounce ensures enhanced protection against external threats.

7.5

7.5

Personalized Design		Unbounce’s Smart Builder offers personalized templates and design recommendations
SEO Optimization	AI-driven recommendations for better search engine visibility
Customer Behavior Analysis	Advanced analytics to understand customer preferences
Sales Predictions
Inventory Management	AI tools to assist in efficient inventory handling
Content Generation	AI assistance in creating diverse content	AI-powered tool, Smart Copy, for generating various types of content

🏆 Winner: Tie

. Both Squarespace and Unbounce have strong AI capabilities, each with a score of 7.5. Squarespace’s AI focuses on enhancing the eCommerce experience and content creation, while Unbounce’s AI is designed to optimize landing page creation and conversion rates.

Squarespace’s AI capabilities empower users to create diverse content effortlessly. It generates compelling product descriptions, various website copy, blog posts, social media captions, and email marketing content. The AI, guided by user prompts, offers different tones and styles, facilitates content expansion or simplification, and includes grammar and spell checks for accuracy and professionalism.

Unbounce’s Smart Builder utilizes AI to optimize landing page creation, offering personalized templates, copy and design recommendations. This tool makes building landing pages faster and more efficient, allowing users to connect their marketing tools without the need for coding.

7.4

7.2

🏆 Winner: Squarespace

. Both Squarespace and Unbounce offer different levels of user management, but Squarespace edges out with a slightly higher score.

• Squarespace’s user management varies by plan. The Personal Plan allows one owner, Business and Commerce Plans permit 2 collaborators with different access levels, and the Enterprise Plan offers unlimited users, each with customizable access privileges.
• Unbounce offers one staff account on its basic plan, with the option to expand up to 15 accounts on the premium plan. It also provides customizable permissions, enabling you to restrict or grant access based on roles such as viewer, author, and administrator.

Squarespace User Roles and Access Levels:

Unbounce User Roles and Access Levels:

Additional Features

SSL Certificate
Custom Domain
Free Custom Domain Included
International Domains
Mobile Responsive
Page Speed
Website Builder Mobile App
Convert a Website To An App
Website Analytics
Multilingual Sites
Multiple Users

User Feedback

Squarespace

1049 reviews

4.4 out of 5 stars

Unbounce

359 reviews

4.4 out of 5 stars

Squarespace is appreciated for its user-friendly interface and versatile tools, making it a preferred choice for those who aren’t tech-savvy. It offers a range of features like website creation, SEO, online selling, and more, catering to a diverse user base. Customers value its good customer support and visually appealing templates, which help in creating a professional online presence. However, some users have reported issues with domain transfer/setup, limited customization options, and consider the pricing slightly higher. There are also occasional concerns about customer service and technical limitations like template rigidity and missing features.

Unbounce, on the other hand, has received mixed reviews from its users. Many users appreciate its user-friendly, drag-and-drop page builder, which facilitates the quick creation and editing of landing pages without the need for technical expertise. Users find it beneficial for A/B testing, integrating with CRMs, and swiftly turning around marketing content. However, there are notable concerns, particularly with a case of unexpected switch to an annual plan without consent and refusal to refund, indicating potential issues with customer service and billing practices. Additionally, some users mention technical limitations, such as responsiveness issues and the absence of global elements for content updates across multiple pages, which can hinder efficiency.

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