Final verdict
Between Wix and SITE123, Wix emerges as the superior website builder platform, offering a more robust and versatile solution for users.
-
Wix (Overall Grade: 8.5/10)
excels with its comprehensive feature set, including a wide range of customizable templates, advanced ecommerce capabilities, multiple website editors, superior AI features, and extensive plugins and integrations. Its user-friendly design, coupled with strong marketing tools, excellent customer support, and high security, makes it an ideal choice for both beginners and advanced users looking to create professional and dynamic websites. -
SITE123 (Overall Grade: 6.5/10)
provides a user-friendly platform that’s easy to use, making it suitable for individuals and small businesses looking to establish an online presence quickly. While it offers a range of templates and basic ecommerce features, it falls short in areas such as design customization, advanced marketing tools, and AI capabilities compared to Wix. SITE123 is a good starting point for those with simpler website needs but lacks the depth and flexibility that Wix provides for more complex projects.
|
|
|
|---|---|---|
| Design Functionalities & Templates |
8.6 |
7.2 |
| Ease of Use |
9.0 |
8.1 |
| Ecommerce |
8.0 |
7.0 |
| Website Editors |
8.5 |
7.0 |
| Product Testing Options |
8.1 |
6.4 |
| Price |
8.7 |
6.2 |
| Hosting Quality |
8.5 |
7.0 |
| Website Speed Optimization |
8.3 |
5.8 |
| Plugins and Integrations |
8.2 |
7.1 |
| Marketing Features |
8.4 |
6.0 |
| Customer Support |
8.2 |
7.3 |
| Security |
8.5 |
7.5 |
| AI Capabilities |
8.7 |
2.8 |
| User Management |
8.2 |
6.3 |
Best for ecommerce
8.0
7.0
Verdict
: Wix edges out SITE123 with its more robust ecommerce features and flexibility, making it better suited for a wider range of online stores.
-
Wix
: Offers a comprehensive set of tools for ecommerce, including an intuitive store builder, various payment gateways, and advanced product page customization options. Its flexibility and lack of additional commission fees make it a strong choice for businesses looking to grow online. -
SITE123
: While it provides a user-friendly platform with essential ecommerce capabilities, it falls short in comparison to Wix in terms of payment processing options and additional ecommerce features. It’s a viable option for those seeking simplicity and basic online store functionalities.
Best for informational & business websites
8.3
7.4
Verdict
: Wix outperforms SITE123 in creating dynamic, visually appealing informational and business websites, thanks to its superior design capabilities and comprehensive feature set.
-
Wix
: Wix shines with an 8.3 score, offering a vast array of customizable templates and an intuitive design interface. It’s ideal for businesses that want to create a strong online presence with minimal effort. The platform’s emphasis on design freedom and ease of use makes it a top choice for informational websites. -
SITE123
: Scoring 7.4, SITE123 is a solid choice for those who need a straightforward, no-frills website. While it offers a user-friendly experience and decent customization options, it falls short of Wix’s extensive design capabilities and feature richness, making it a less favorable option for businesses aiming for a unique and engaging online presence.
Detailed comparison
Design functionalities & templates
Design FunctionalitiesRepresents how well each platform allows for creative design and customization of websites.Score Components:
- Template Variety (30%): Range and quality of design templates.
- Customization (30%): Flexibility and options for design alterations.
- User Interface (20%): Ease and intuitiveness of the design process.
- Responsiveness (10%): Adaptability to different devices and screen sizes.
- Innovation (10%): Unique design features and tools.
8.6
7.2
🏆
Winner: Wix.
Wix offers a wider range of highly customizable templates suitable for various website types, not just ecommerce. It offers creative freedom in design, appealing to a diverse user base. While Wix doesn’t have a premium template marketplace, it has 3-rd party theme shops that allow you to get more sophisticated design choices.
On the other hand, SITE123 offers a wide variety of templates and designs for their website builder, with over 180 options to choose from. Their templates are organized by industry and category, making it easy to find the perfect design for your website. SITE123 also allows for customization of templates, giving users the ability to make their website unique and tailored to their brand. Additionally, SITE123 offers mobile-responsive designs, ensuring that your website looks great on any device.
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Ease of use
Ease of useReflects the platform’s overall user-friendliness.Score
Components:
- Learning curve (40%): Quickness and ease of getting started.
- Interface design (30%): Simplicity and intuitiveness of layout.
- User guidance (20%): Quality of tutorials and support.
- Flexibility (10%): Adaptability to various user skills.
9.0
8.1
🏆 Winner: Wix
. With a score of 9.0, Wix stands out for its exceptional user-friendliness, featuring an intuitive drag-and-drop interface and an Artificial Design Intelligence (ADI) tool for effortless website creation. SITE123, scoring 8.1, also offers a user-friendly platform, but with less extensive community support. If ease of use is a priority, Wix is the clear winner in this category.
Learning Resources
🏆 Winner: Wix
. Both platforms offer solid learning resources, but Wix goes a step further with its wide array of detailed tutorials and active community forums, making it easier for users to learn and adapt.
For ecommerce
EcommerceMeasures the platform’s effectiveness in supporting online business activities.Score Components:
- Ecommerce themes and templates (20%): Variety and design of templates.
- Product management (25%): Ease of managing and organizing products.
- Payment options (25%): Variety and convenience of payment methods.
- Ecommerce features (20%): Features for managing an ecommerce store.
- Integration (10%): Compatibility with external e-commerce tools and services.
8.0
7.0
Wix and SITE123 both offer ecommerce capabilities, but they cater to different needs. Wix is more suited for individuals and businesses who want to easily create and manage online stores, with features like an intuitive store builder, Wix Payments, basic inventory tools, multi-channel sales options, abandoned cart recovery, and basic analytics and SEO tools. SITE123, on the other hand, is more user-friendly and offers features like product management, payment gateways, shipping and tax configuration, SEO tools, analytics, and social media integration.
|
|
|
|
|---|---|---|
|
Ecommerce themes and templates |
7.5 |
6.5 |
|
Product page customization |
7.3 |
6.8 |
|
Payment processing and commissions |
8.7 |
6.0 |
|
POS capabilities |
6.0 |
5.0 |
|
Payment gateways |
8.2 |
7.0 |
|
Product numbers |
8.0 |
6.0 |
|
Additional ecommerce features |
7.8 |
6.5 |
Wix ecommerce features:
- Intuitive store builder
- Wix Payments and various gateways
- Basic inventory tools
- Multi-channel sales options
- Abandoned cart recovery
- Basic analytics and SEO tools
SITE123 ecommerce features:
- Product Management
- Payment Gateways
- Shipping and Tax Configuration
- SEO tools
- Analytics
- Social Media Integration
Ecommerce themes & templates
Wix provides around 120 free templates for ecommerce. However, these templates are not fully responsive and may need manual adjustments for mobile display. Wix allows for flexible website design but has limited options for in-depth customization using HTML or CSS. For advanced users, Wix Velo offers more detailed customization possibilities. SITE123 offers a variety of ecommerce templates suitable for various types of businesses. These templates are designed to be professional and user-friendly, ensuring that your products stand out and that customers have a seamless shopping experience.
Product page customization
Wix permits the inclusion of six options per item with a total of 1000 unique variations for products. However, the potential complexity of having customers choose six attributes for a single item is acknowledged, and it is recommended to consider splitting products with extensive options into different listings for a more user friendly experience. Wix stands out for its ease of customization, allowing users to add features like ribbons, size charts, wishlists, and more. While Wix supports product videos in its themes, incorporating 3D models on Wix requires coding. SITE123 offers extensive customization options for ecommerce product pages, suitable for both physical and digital goods. Adding products is streamlined through the Website Editor, under the ecommerce (Store) page within the Pages section. Products can be organized into categories for better navigation. Detailed product pages can include essential information like product name, description, images, videos, pricing options, SKUs, brands, and additional descriptions, with customizable SEO settings to improve online visibility.
Payment processing
When it comes to payment processing, Wix provides versatile payment options, generally around 2.9% + 30¢ per transaction, without additional commission fees. This makes Wix an attractive option for businesses using diverse payment processors. Wix Payments allows Wix users to manage transactions directly on their site, also supporting various payment methods and currencies. SITE123 supports various payment gateways like Stripe, PayPal, and Amazon Pay, enabling seamless online transactions without charging sales commissions. Users can expect payment processing fees around 3%, which are standard across ecommerce platforms. The platform offers a 14-day money-back policy on certain package purchases, with detailed terms around invoicing, taxes, and refunds.
Website Editors
Website EditorsEvaluates the platforms’ website building and editing capabilities.Score Components:
- Customization tools (40%): Range and power of editing features.
- Editor usability (30%): User experience within the editor.
- Design flexibility (20%): Freedom in layout and design changes.
- Update and maintenance ease (10%): Simplicity of updating and maintaining the site.
8.5
7.0
🏆
Winner: Wix
. Wix, with a score of 8.5, offers multiple editors catering to different user needs. Its standard editor is renowned for its drag-and-drop simplicity, allowing for extensive customization without needing to code. Additionally, Wix provides the ADI (Artificial Design Intelligence) editor, which creates a personalized website based on user responses to a few questions, and the Corvid by Wix editor, which allows for advanced web development with JavaScript and Wix APIs.
SITE123’s editor, scoring 7.0, is straightforward and user-friendly, designed for individuals without coding or design expertise. It offers a selection of ready-made templates, mobile responsiveness, free hosting, and SEO tools, alongside ecommerce capabilities for users willing to subscribe to higher plans. However, customization is somewhat limited due to the inability to access template source codes or integrate external templates, and advanced features may incur additional costs.
Mobile editor/app
9.2
5.5
🏆
Winner: Wix
. Both Wix and SITE123 offer mobile editing capabilities, but they cater to different needs and skill levels. Wix provides a mobile app with a user-friendly, drag-and-drop interface that excels in general website editing. The app is particularly beginner-friendly, making it easy for users with no prior website building experience. Wix receives a higher rating for its versatility in general website editing and a more beginner-friendly interface.
On the other hand, SITE123 does not have a mobile app for website editing. However, users can edit a SITE123 website on a mobile browser. This might not provide the same level of convenience and functionality as a dedicated mobile app. Therefore, Wix is the clear winner in this category due to its superior mobile editing capabilities.
Product testing options
Product Testing OptionsAssesses the options for trying out platform features before commitment.Score Components:
- Trial quality (40%): Extent and usefulness of the trial or free version.
- Feature accessibility (30%): How many features are available to test.
- Trial duration (20%): Length of the trial period.
- Ease of transition (10%): Smoothness of moving from trial to paid plans.
8.1
6.4
Overall Result
:
Wix wins
. Wix scores 8.1 in product testing options, while SITE123 scores 6.4. Wix offers a free plan with basic features for an unlimited duration and occasionally offers opportunities to test premium features through promotions or limited-time trials. SITE123, on the other hand, does not offer a trial version but allows testing of premium features during a 14-day refundable period.
|
|
|
|
|---|---|---|
|
Free Plan |
Yes (Basic features, indefinitely) |
Yes |
|
Trial Duration |
Unlimited (Free plan) |
No (14-day refundable period) |
|
Testing Premium Features |
Limited, occasionally through promotions |
During 14-day refundable period |
|
Money Back Guarantee |
14-day money-back guarantee |
No |
Price
PriceLooks at the cost-effectiveness and value for money of each platform.Score Components:
- Plan value (40%): What each pricing tier offers.
- Transparency and clarity (30%): Clearness of pricing structures.
- Flexibility of plans (20%): Range of options to suit different budgets.
- Hidden costs (10%): Additional expenses not included in the plan.
8.7
6.2
Wix offers a wider range of pricing options and discounts on annual subscriptions, while SITE123 has a simpler pricing structure with no discounts.
|
|
|
|
|---|---|---|
|
Free |
No offering at this amount. |
Free ($0/month): 250 MB storage, 250MB bandwidth, SITE123 branding, basic SEO for homepage. This plan allows to manage 1 website and there is no limitation on number of pages. It offers hosting with 250MB storage and bandwidth. However, it does not offer ecommerce features, has limited templates and does not have AI website builder. |
|
$0-$10 |
No offering at this amount. |
Premium ($7.8/month): 3 GB storage, 3 GB bandwidth, connect your domain, remove SITE123 floating tag. This plan allows to manage 1 website and there is no limitation on number of pages. It offers hosting with 3GB storage and bandwidth. However, it does not offer ecommerce features, has limited templates and does not have AI website builder. Value for price: 6.5 |
|
$20-$30 |
Core plan($27/month): Unlimited physical products, ~2.9% + 30¢ per transaction, Digital products, Free custom domain for a year, Abandoned cart recovery, Gift cards (via app), recurring payments, No staff account limit. Value for price: 8.5 |
No offering at this amount. |
|
$30-$40 |
Business ($32/month): Advanced ecommerce features, Same transaction fees, Free domain for a year, Subscription payments, Automated international sales tax, Label printing, Dropshipping, Product reviews, No staff account limit. Value for price: 8.7 |
No offering at this amount. |
|
$100+ |
Business Elite ($159/month): All ecommerce features, Automated sales tax for up to 500 transactions/month, Custom reports, Loyalty program, Priority support, No staff account limit. Value for Price: 9.0 |
No offering at this amount. |
location. As a result in rare cases the prices displayed here can differ from the ones you see on their
websites.
Hosting quality
Hosting
qualityExamines the reliability and performance of the hosting solutions.Score Components:
- Uptime (40%): Consistency and reliability of website availability.
- Speed (30%): Loading times and performance.
- Bandwidth and storage (20%): Sufficiency of resources provided.
- Data centers (10%): Quality and distribution of hosting infrastructure.
8.5
7.0
🏆
Winner: Wix
Wix offers a variety of hosting plans to suit different needs, with a free plan that includes 500MB of storage and 1GB bandwidth, up to premium plans offering up to 50GB of storage and unlimited bandwidth. Wix also has a multi-cloud infrastructure and 10 global data centers, providing a 99.95% uptime. SITE123, on the other hand, offers managed hosting with a 99.9% uptime guarantee, but does not disclose any information related to their data centers.
|
|
|
|
|---|---|---|
|
Do they offer hosting? |
Yes, included in all paid plans |
Yes, included in all paid plans, free plan with limited features |
|
Data Centers: |
10 globally: USA (Ashburn, Virginia; Los Angeles, California; Miami, Florida), Germany (Frankfurt), Israel (Tel Aviv), India (Mumbai), Brazil (São Paulo), Singapore, South Korea (Seoul), and Taiwan (Taipei) |
Information not disclosed |
|
Type of hosting: |
Multi-Cloud Infrastructure (AWS, GCP, own data centers) |
Managed Hosting |
|
Uptime: |
99.95% |
99.9% |
|
Uptime Guarantee: |
No |
Yes, 99.9% |
Website Speed Optimization
Website Speed OptimizationEvaluates optimization of website loading timesScore Components:
- PageSpeed Score (30%): Google’s score indicating performance optimization.
- Loading Time (30%): The average time until a website is fully interactive.
- Mobile Optimization (15%): Optimization effectiveness for mobile devices.
- Resource Optimization (15%): Optimizing images, scripts, and other heavy resources.
- CDN Usage (10%): Use of CDN to enhance speed across geolocations.
8.3
5.8
🏆 Winner: Wix
Both Wix and SITE123 have strategies in place for website speed optimization, but Wix has a higher website speed optimization score and has shown significant improvements in Core Web Vitals.
|
|
|
|
|---|---|---|
|
Focus |
Media optimization, CDN, Mobile-first |
CDN, Image Optimization, Caching, Minification of CSS, JavaScript, and HTML, Use of Asynchronous Loading, Database Optimization |
|
Performance Tools |
Google PageSpeed Insights Integration |
Not disclosed |
|
Key Strategies |
Media optimization, CDN, Mobile-first |
CDN, Image Optimization, Caching, Minification of CSS, JavaScript, and HTML, Use of Asynchronous Loading, Database Optimization |
|
Load Times |
0.8s to 3.5s (Average: 1.6s) |
Varies widely, depending on the optimization and user’s location |
|
Page Speed Scores Range |
34/100 to 98/100 (Average: 81.9/100) |
Varies widely, depending on the optimization and user’s location |
|
Core Web Vitals Improvement |
25% increase in good CWV scores over a year |
Not disclosed |
Wix has a strong focus on website performance and page speed, integrating tools like the Site Speed dashboard with Google PageSpeed Insights to provide a holistic view of website performance metrics. Emphasizing media optimization, code simplification, content distribution networks, lazy load techniques, and mobile-first designs, Wix’s infrastructure includes globally distributed CDNs, improving content delivery. Wix saw a 25% increase in sites with good CWV scores over a year. Real-world performance analysis of 909 Wix websites showed a wide range of page speed scores from 34/100 to 98/100, averaging 81.9/100, with the Largest Contentful Paint an important metric for website loading, ranged from 0.8 seconds to 3.5 seconds, with an average of 1.6 seconds.
SITE123, on the other hand, uses a variety of strategies for speed optimization, including CDN, image optimization, caching, minification of CSS, JavaScript, and HTML, use of asynchronous loading, and database optimization. However, both load times and Page speed scores vary widely, depending on the optimization and user’s location. SITE123 does not disclose any information about Core Web Vitals improvements.
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Plugins and integrations
Plugins and integrationsMeasures the range and effectiveness of additional plugins and integrations.Score Components:
- Variety of options (40%): Range of available add-ons.
- Integration smoothness (30%): Ease of integrating plugins into the site.
- Quality of plugins (20%): Functionality and reliability of the options.
- Custom integration capabilities (10%): Support for custom or third-party integrations.
8.2
7.1
🏆 Winner: Wix.
Wix scores 8.2, offering over 500 apps that cover a wide range of functionalities. It provides flexibility in pricing with options for free, paid, and one-time payment apps. SITE123, with a score of 7.1, also offers a wide range of plugins and extensions, including a robust integration with over 6,000 apps through Zapier. However, Wix’s higher score and larger number of plugins/extensions give it the edge in this category.
Marketing Features
Marketing featuresAssesses tools and options available for marketing.Score Components:
- SEO tools (40%): Effectiveness of SEO features.
- Marketing automation (30%): Availability and quality of marketing tools.
- Social Media integration (20%): Ease and depth of social media connectivity.
- Email marketing (10%): Quality and usability of email marketing tools.
8.4
6.0
🏆
Overall Winner: Wix
. Wix stands out for its comprehensive marketing tools, especially in email marketing, blogging, and ad campaign management. SITE123, while offering a range of marketing features, is more basic in its offerings.
|
|
|
|
|---|---|---|
|
SEO Tools |
|
|
|
Email Marketing |
|
(basic) |
|
Blogging |
|
|
|
Social Media Integration |
Advanced integration for selling directly on social platforms |
Basic linking with accounts |
|
Analytics and Reporting |
Detailed analytics for in-depth insights |
Basic analytics, enhanced on higher plans |
|
Ads and Promotions |
Google Ads integration; sophisticated ad campaign management |
Limited direct marketing tools |
Customer Support
Customer supportEvaluates the quality and availability of support options.Score Components:
- Response time (40%): Speed of support responses.
- Support quality (30%): Effectiveness and helpfulness of the support.
- Availability (20%): Range of support channels (phone, chat, email).
- Resource richness (10%): Quality of self-help and educational materials.
8.2
7.3
🏆 Winner: Wix
. Wix edges out SITE123 in this category with a customer support score of 8.2 compared to SITE123’s 7.3. Wix offers phone support, 24/7 live chat in English and other languages, and a large community forum. Wix also provides exceptional support for enterprises, including a dedicated account manager, VIP support, customized solutions, and more.
SITE123 offers 24/7 support in English via their online chat and support in 16 more languages during normal business hours. However, they do not provide enterprise support, which puts them at a disadvantage compared to Wix.
Security
SecurityLooks at the platforms’ security measures and data protection.Score Components:
- Data protection (40%): Safeguards for user and customer data.
- SSL and encryption (30%): Implementation of secure connections.
- Compliance (20%): Adherence to industry security standards.
- Regular updates (10%): Frequency of security updates and patches.
8.5
7.5
🏆
Winner: Wix
. Wix takes the lead in security with a score of 8.5, compared to SITE123’s 7.5. Wix prioritizes website and data security through secure servers, encryption, and compliance with privacy regulations. It also offers strict access controls, regular security audits, and additional features like two-factor authentication. Wix communicates transparently through clear privacy policies, practices data minimization, and empowers user control over their data.
SITE123 also provides a secure environment for its users, offering free domain privacy protection and prioritizing website security through SSL/HTTPS encryption and modern firewalls. However, it falls slightly short when compared to the comprehensive security measures provided by Wix.
AI Capabilities
AI capabilitiesMeasures the effectiveness of AI-driven features and tools.Score Components:
- Automation efficiency (40%): Impact of AI on streamlining processes.
- Personalization (30%): AI-driven customization for users or customers.
- AI-Assisted design (20%): Role of AI in website design and functionality.
- Data analysis (10%): Use of AI in interpreting user data and analytics.
8.7
2.8
|
|
|
|
|---|---|---|
|
AI Builder |
Wix ADI for personalized website design |
|
|
AI Ecommerce features |
Personalized marketing, dynamic product recommendations |
|
|
AI Content Generation |
ADI suggesting captions, Blog Content Assistant |
AI-powered content generation for SEO-friendly content |
|
Additional AI features |
Automated Code Generation, Accessibility Optimization |
|
🏆 Winner: Wix
. With a score of 8.7, Wix’s AI capabilities are far superior to SITE123’s. Wix offers a comprehensive suite of AI features including an AI builder, AI ecommerce features, AI content generation, and additional AI features. These features make Wix a user-friendly and innovative platform for creating and managing websites.
SITE123, with a score of 2.8, offers limited AI capabilities. Its main AI feature is AI-powered content generation, which simplifies the process of creating website content. However, compared to Wix, SITE123’s AI capabilities are significantly limited.
User Management
User ManagementAssesses the platforms’ capabilities in managing user roles, permissions, and accessibility.Score Components:
- Role Customization (40%): Flexibility in creating and defining user roles and
permissions. - Ease of Management (30%): User interface and tools for managing users.
- Access Control (20%): Effectiveness of access control measures for different user
levels. - Scalability (10%): Ability to manage a growing number of users efficiently.
8.2
6.3
🏆 Winner: Wix
. Wix and SITE123 offer different approaches to user management.
-
Wix allows unlimited editors regardless of the plan, but caution is needed with 50+ editors to avoid potential
backend performance issues. It excels for large, collaborative teams. - SITE123 allows multiple users to have two different roles: Admin and Contributor, each with its own set of permissions. However, there is no mention of limitations on the number of users who can edit the website on SITE123.
Wix User Roles and Access Levels:
| Role | Description | Access Highlights |
|---|---|---|
| Site Owner | Full control over website | Manage pages, menus, forms, SEO, settings. Create and manage editor and contributor accounts. |
| Editor | Full editing access to website content |
Add/edit pages, modify text and images, adjust design elements, create forms. Cannot manage site settings or user accounts. |
| Contributor | Limited access to specific pages/sections | Edit assigned pages and sections only. No access to other site areas. |
| Member | Access to specific features |
Login access to forums, private pages, or other restricted areas. Limited interaction with overall site management. |
Unfortunately, SITE123 does not provide a detailed breakdown of user roles and access levels.
Additional Features
|
|
|
|
|---|---|---|
|
SSL Certificate |
|
|
|
Custom Domain |
|
|
|
Free Custom Domain Included |
|
|
|
International Domains |
|
|
|
Mobile Responsive |
|
|
|
Page Speed |
|
|
|
Website Builder Mobile App |
|
|
|
Convert a Website To An App |
|
|
|
Website Analytics |
|
|
|
Multilingual Sites |
|
|
|
Multiple Users |
|
|
User Feedback
Wix, though well-regarded, caters to a diverse set of website requirements beyond just ecommerce. This inclusive strategy attracts a broad user audience but might not align as closely with individuals prioritizing advanced ecommerce features.
SITE123 seems to offer a user-friendly platform with drag-and-drop features, making website building quick and easy. Users appreciate its wide library of free images and templates, mobile responsiveness, and excellent customer support. However, some users find its customization options limited, especially in the free version, and wish for more robust features like additional plugins and payment methods tailored to different regions. Overall, SITE123 appears beneficial for those seeking to create professional-looking websites without extensive coding knowledge, though it may lack certain advanced functionalities for more specialized needs.
The making of this blog
We followed a clear, step-by-step process to write and research this article.
FAQ
Which platform is easier for beginners, Wix or SITE123?
Can I create an ecommerce website with both Wix and SITE123?
How do Wix and SITE123 compare in terms of design and customization?
Which platform offers better value for money?
How do the website editors of Wix and SITE123 differ?
Which platform has better customer support?
Are there any significant differences in security between Wix and SITE123?
Which platform is better for SEO and marketing?
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