Wix vs Strikingly: Comprehensive comparison guide for 2024

Final verdict

Wix and Strikingly cater to different needs, but overall, Wix emerges as the more versatile and feature-rich platform.

• 
  Wix (Overall Grade: 8.5/10)
  
  excels across the board, offering a wide range of customizable templates, a user-friendly interface, and robust ecommerce features. Its comprehensive suite of tools, including advanced website editors, AI capabilities, and extensive plugins and integrations, make it suitable for both beginners and advanced users looking to create professional websites. Wix’s commitment to security, customer support, and hosting quality further solidifies its position as a leading website builder.
• 
  Strikingly (Overall Grade: 6.6/10)
  
  , while offering a simpler platform that’s easy to use, falls short in comparison to Wix in terms of versatility and depth of features. It provides a solid foundation for users looking to create simple, stylish websites quickly, with decent ecommerce capabilities and customer support. However, its limitations in design customization, AI features, and a smaller range of plugins and integrations make it less appealing for more complex website projects.

	Overall grade: 8.5	Overall grade: 6.6
Design functionalities & templates	8.6	7.2
Ease of use	9.0	8.1
Ecommerce	8.0	7.2
Website Editors	8.5	7.5
Product testing options	8.1	7.1
Price	8.7	8.1
Hosting quality	8.5	7.2
Website speed optimization	8.3	7.9
Plugins and integrations	8.2	5.1
Marketing features	8.4	7.2
Customer support	8.2	7.2
Security	8.5	7.5
AI capabilities	8.7	1.6
User Management	8.2	7.3
Overall	8.5	6.6

Best for ecommerce

8.0

7.2

Verdict

: Wix edges out Strikingly with a more comprehensive set of ecommerce features and a higher score, making it the preferred choice for users looking to build and manage online stores with more advanced needs.

• 
  Wix
  
  : With a score of 8.0, Wix offers a robust platform for ecommerce, including an intuitive store builder, various payment gateways, and multi-channel sales options. Its flexibility and range of features cater well to small to medium-sized online stores.
• 
  Strikingly
  
  : Scoring 7.2, Strikingly provides a user-friendly platform with essential ecommerce features like product listings, inventory management, and SEO tools. It’s a solid option for simpler online stores or those just starting out.

Best for informational & business websites

8.3

7.4

• 
  Wix
  
  : With a higher score for informational and business websites, Wix stands out for its extensive range of customizable templates and user-friendly design interface. It’s particularly well-suited for businesses that need a visually appealing online presence combined with robust functionality.
• 
  Strikingly
  
  : Although Strikingly is a strong contender with its user-friendly platform and a decent range of templates, it falls slightly behind Wix in terms of design versatility and overall feature richness. It remains a viable option for simpler sites that require less customization.

Detailed comparison

8.6

7.2

Winner: Wix.

Wix offers a wider range of highly customizable templates suitable for various website types, not just ecommerce. It provides creative freedom in design, appealing to a diverse user base. While Wix doesn’t have a premium template marketplace, it has 3-rd party theme shops that allow you to get more sophisticated design choices.

Wix Themes

On the other hand, Strikingly offers a wide variety of templates and designs for its website builder. With over 60 unique templates to choose from, users can find a design that suits their needs and preferences. The templates are modern, visually appealing, and customizable, allowing users to personalize their websites. Whether you’re creating a portfolio, blog, or online store, Strikingly has a template for every type of website. Additionally, the platform regularly adds new templates to keep up with the latest design trends.

Strikingly Themes

Get a head start on website creation with AI

Create a custom website tailored to your business needs 10X faster with 10Web AI Website Builder!

Generate Your Website

No credit card required

9.0

8.1

🏆 Winner: Wix

. With a score of 9.0, Wix stands out for its exceptional user-friendliness, making it an excellent choice for beginners and non-technical users. Strikingly, scoring 8.1, also offers a user-friendly platform, but Wix’s broader range of features and larger community of users give it the edge in this category.

Learning Resources

🏆 Winner: Tie

. Both Wix and Strikingly offer comprehensive learning resources, including articles, video tutorials, and live chat support. These resources make it easy for users to learn how to use the platforms effectively.

8.0

7.2

When it comes to ecommerce, both Wix and Strikingly offer a range of features to help users create and manage online stores. However, Wix scores higher in this category with a score of 8.0 compared to Strikingly’s 7.2.

Ecommerce themes and templates	7.5	6.5
Product page customization	7.3	6.0
Payment processing and commissions	8.7	6.8
POS capabilities	6.0	5.0
Payment gateways	8.2	7.0
Product numbers	8.0	5.5
Additional ecommerce features	7.8	6.5

Wix ecommerce features:

• Intuitive store builder
• Wix Payments and various gateways
• Basic inventory tools
• Multi-channel sales options
• Abandoned cart recovery
• Basic analytics and SEO tools

Strikingly ecommerce features:

• Product Listings
• Inventory Management
• Coupons and Discounts
• SEO tools
• Analytics
• Social Media Integration

Ecommerce themes & templates

Wix provides around 120 free templates for ecommerce. However, these templates are not fully responsive and may need manual adjustments for mobile display. Wix allows for flexible website design but has limited options for in-depth customization using HTML or CSS. For advanced users, Wix Velo offers more detailed customization possibilities.

On the other hand, Strikingly offers a variety of eCommerce website templates tailored to meet various website building needs. These templates are designed by a world-class team of website designers and developers, focusing on modern trends and best practices to ensure your eCommerce site stands out. Strikingly’s collection is continuously updated with new designs to match the dynamic nature of online commerce, ensuring your website can remain visually appealing and functionally efficient.

Product page customization

Wix permits the inclusion of six options per item with a total of 1000 unique variations for products. However, the potential complexity of having customers choose six attributes for a single item is acknowledged, and it is recommended to consider splitting products with extensive options into different listings for a more user friendly experience. Wix stands out for its ease of customization, allowing users to add features like ribbons, size charts, wishlists, and more. While Wix supports product videos in its themes, incorporating 3D models on Wix requires coding.

Customizing product pages on Strikingly involves showcasing your products with high-quality images in the “Portfolio” or “Product Catalog” section, emphasizing a premium feel to attract buyers. Adding products is streamlined through the “Simple Store” section, where you can detail product types, names, descriptions, and manage inventory and pricing. Enhancements include social media sharing, categorization for diverse product ranges, and customization options like unique product URLs and region-specific pricing for a tailored shopping experience.

Payment processing

Wix provides versatile payment options, generally around 2.9% + 30¢ per transaction, without additional commission fees. This makes Wix an attractive option for businesses using diverse payment processors. Wix Payments allows Wix users to manage transactions directly on their site, also supporting various payment methods and currencies.

Strikingly supports secure payment processing through Stripe, Square, and other gateways like PayPal, offering a range of options for ecommerce sites. The transaction fees for using these services vary depending on the payment gateway and user location, with specific plans possibly incurring additional Strikingly fees, except for VIP users. The platform emphasizes the importance of selecting a payment gateway that aligns with your business needs, including consideration for international sales and multiple currencies to ensure a smooth checkout experience.

8.5

7.5

🏆

Winner: Wix

. Wix, with a score of 8.5, offers multiple editors catering to different user needs. Its standard editor is renowned for its drag-and-drop simplicity, allowing for extensive customization without needing to code. Additionally, Wix provides the ADI (Artificial Design Intelligence) editor, which creates a personalized website based on user responses to a few questions, and the Corvid by Wix editor, which allows for advanced web development with JavaScript and Wix APIs.

Strikingly’s editor, scoring 7.5, is designed to help individuals and businesses create professional websites quickly and easily, without the need for coding knowledge. It features a drag-and-drop interface for easy customization of website elements, such as text, images, and videos. Users can choose from a variety of templates that can be personalized to fit their brand, making it possible to launch a unique online presence swiftly. Strikingly also emphasizes mobile responsiveness, ensuring websites look great on any device, and offers SEO tools and social media integration to enhance online visibility and engagement.

Mobile editor/app

9.2

2.0

🏆

Winner: Wix

. Wix offers a user-friendly, drag-and-drop interface in its mobile app, excelling in general website editing. The app is particularly beginner-friendly, making it easy for users with no prior website building experience. Wix receives a higher rating for its versatility in general website editing and a more beginner-friendly interface.

On the other hand, Strikingly does not have a dedicated mobile app. While it is possible to edit a website using the mobile browser, the interface is very inconvenient, making it less user-friendly compared to Wix. Therefore, Wix is the clear winner in this category.

8.1

7.1

Overall Result

:

Wix wins

. Wix scores 8.1 in product testing options, while Strikingly scores 7.1. Wix offers a free plan with basic features for an unlimited duration and occasionally offers opportunities to test premium features through promotions or limited-time trials. Strikingly, on the other hand, provides a 14-day free trial with all features available for testing, but does not offer a money-back guarantee.

Free Plan	Yes (Basic features, indefinitely)	Yes
Trial Duration	Unlimited (Free plan)	14 days
Testing Premium Features	Limited, occasionally through promotions	All features during free trial
Money Back Guarantee	14-day money-back guarantee	No

8.7

8.1

Wix offers a better value for money with a higher price score and a wider range of price plans, including enterprise plans. Strikingly, while offering a lower price score, does not offer enterprise plans.

	Offerings	Offerings
Free	No offering at this amount.	Free ($0/month): Includes Strikingly.com subdomain, unlimited free sites, 5 GB monthly bandwidth, 500 MB total storage per site, simple store with 1 product per site, and 5 pages per site and 24/7 support.
$10-$20	No offering at this amount.	Limited ($12/month): Allows connection to custom domain, includes 2 limited sites, unlimited free sites, 50 GB monthly bandwidth, 1 GB total storage per site, free domain with yearly plans, and allows selling a single product and 5 page per site. Value for price: 6.5
$20-$30	Core Plan ($27/month): Unlimited physical products, ~2.9% + 30¢ per transaction, Digital products, Free custom domain for a year, Abandoned cart recovery, Gift cards (via app), Recurring payments, No staff account limit. Value for price: 8.5	Pro ($20/month): Offers 3 pro sites, unlimited free sites, unlimited bandwidth, 3 GB total storage per site, simple store with 300 products per site and up to 100 pages per site, site membership, custom forms, multiple pages, and removal of Strikingly branding, among other advanced features. Value for price: 8.5
$30-$60	Business ($32/month): Advanced ecommerce features, Same transaction fees, Free domain for a year, Subscription payments, Automated international sales tax, Label printing, Dropshipping, Product reviews, No staff account limit. Value for price: 8.7	VIP ($59/month): Includes all Pro features plus 5 pro sites, 10 GB total storage per site, priority customer service, English phone support, account management, and allows selling unlimited products. Value for price: 9.0
$100+	Business Elite ($159/month): All ecommerce features, Automated sales tax for up to 500 transactions/month, Custom reports, Loyalty program, Priority support, No staff account limit. Value for Price: 9.0	No offering at this amount.

8.5

7.2

Winner: Wix

. Wix offers a variety of hosting plans to suit different needs, with up to 50GB of storage and unlimited bandwidth. It also has a multi-cloud infrastructure and a network of 10 global data centers. Strikingly, on the other hand, offers managed hosting with storage varying from 500 MB to 10 GB and bandwidth from 5 GB to unlimited. However, it does not disclose detailed information about its data centers. Wix’s more comprehensive hosting services and transparency give it a higher rating.

Do they offer hosting?	Yes, included in all paid plans	Yes, included in all paid plans
Data Centers:	10 globally: USA (Ashburn, Virginia; Los Angeles, California; Miami, Florida), Germany (Frankfurt), Israel (Tel Aviv), India (Mumbai), Brazil (São Paulo), Singapore, South Korea (Seoul), and Taiwan (Taipei)	Multiple data centers, detailed information not disclosed
Type of hosting:	Multi-Cloud Infrastructure (AWS, GCP, own data centers)	Managed Hosting
Uptime:	99.95%	99.9%
Uptime Guarantee:	No	Yes, 99.9%

8.3

7.9

🏆 Winner: Wix

Both Wix and Strikingly prioritize website performance and page speed, but Wix has a slight edge due to its comprehensive strategies and proven results in Core Web Vital improvements.

Focus	Site Speed dashboard, Core Web Vitals	CDN, Code Minification, Caching
Performance Tools	Google PageSpeed Insights Integration	Not disclosed
Key Strategies	Media optimization, CDN, Mobile-first	CDN, Code Minification, Caching, Optimized Server Response Time, Image Optimization and Compression, Responsive Design
Load Times	0.8s to 3.5s (Average: 1.6s)	Varies depending on different factors
Page Speed Scores Range	34/100 to 98/100 (Average: 81.9/100)	80-90/100 average
Core Web Vitals Improvement	25% increase in good CWV scores over a year	Not disclosed

Wix has significantly focused on enhancing website performance and page speed, integrating tools like the Site Speed dashboard with Google PageSpeed Insights to provide a holistic view of website performance metrics. Emphasizing media optimization, code simplification, content distribution networks, lazy load techniques, and mobile-first designs, Wix’s infrastructure includes globally distributed CDNs, improving content delivery. Wix saw a 25% increase in sites with good CWV scores over a year. Real-world performance analysis of 909 Wix websites showed a wide range of page speed scores from 34/100 to 98/100, averaging 81.9/100, with the Largest Contentful Paint an important metric for website loading, ranged from 0.8 seconds to 3.5 seconds, with an average of 1.6 seconds.

Strikingly, on the other hand, focuses on CDN, Code Minification, Caching, Optimized Server Response Time, Image Optimization and Compression, and Responsive Design as its key strategies for speed optimization. However, Strikingly does not disclose any specific performance tools or information about Core Web Vitals improvements. The load times can vary depending on different factors, and the average PageSpeed score ranges from 80 to 90 out of 100.

Get a head start on website creation with AI

Create a custom website tailored to your business needs 10X faster with 10Web AI Website Builder!

Generate Your Website

No credit card required

8.2

5.1

🏆 Winner: Wix.

Wix scores 8.2, offering over 500 apps in its App Market, covering a wide range of functionalities. These apps come with various pricing options, including free, paid, freemium, and one-time payment models. Wix’s plugins and integrations extend its functionality across various domains, including advanced ecommerce tools, SEO optimization, social media integration, email marketing, website analytics, appointment scheduling, customer support, enhanced media galleries, blogging features, custom forms and surveys, diverse payment processing options, website localization, improved security measures, and the addition of custom widgets. Wix’s top integrations include Google Analytics, Mailchimp, social media platforms, Wix Stores, Wix Bookings, Wix SEO Wiz, Wix Blog, Wix Forms, PayPal, Wix Chat, Wix Events, Zapier, Wix Video, Wix Music, and Google Ads.

Strikingly, with a score of 5.1, offers a wide range of plugins and extensions to enhance the functionality of your website. With over 20 plugins available, you can easily integrate features like social media sharing, contact forms, and live chat support. These plugins allow you to customize your website and provide a seamless user experience for your visitors. Strikingly’s plugins serve to expand a range of features and functionalities. They contribute to enhancing design elements, integrating social media, and enabling ecommerce. Moreover, plugins offer the opportunity to optimize the website for search engines, enhance performance, and incorporate personalized forms and surveys. Strikingly’s top integrations include Instagram Feed, Google Reviews, WhatsApp Chat, Social Feed, All-in-One Reviews, Countdown Timer, Popup, Facebook Feed, Testimonials Slider, YouTube Gallery, and many more.

Wix Applications

8.4

7.2

🏆

Overall Winner: Wix

. Wix stands out for its advanced marketing tools, especially in email marketing, blogging, and ad campaign management. Strikingly is strong in social media integration and basic analytics, ideal for businesses looking for a simple and user-friendly platform.

SEO Tools
Email Marketing
Blogging
Social Media Integration	Advanced integration for selling directly on social platforms	Embedding and linking to social media platforms
Analytics and Reporting	Detailed analytics for in-depth insights	Basic site performance tracking
Ads and Promotions	Google Ads integration; sophisticated ad campaign management	Essential tools like discount codes and coupons

8.2

7.2

🏆 Winner: Wix

. Wix offers phone support, live chat, and forums, ensuring users have multiple channels to seek help. The platform also provides a comprehensive support system for enterprises, including a dedicated account manager, VIP support, customized solutions, and more.

Strikingly, on the other hand, provides 24/7 customer support via email and live chat, with phone support for VIP users. However, it does not offer enterprise support, which may limit its appeal to larger businesses. Despite this, Strikingly is committed to providing quick and friendly responses, aiming to exceed customer expectations with every interaction.

8.5

7.5

🏆

Winner: Wix

. Wix prioritizes website and data security through secure servers, encryption, and compliance with privacy regulations. Strict access controls, regular security audits, and additional features like two-factor authentication enhance protection. Wix communicates transparently through clear privacy policies, practices data minimization, and empowers user control over their data.

Strikingly also emphasizes the importance of website security through various measures. It offers features like two-factor authentication and DDoS protection, ensuring that sites are well-protected against potential threats. The platform’s commitment to security is reflected in its proactive approach towards implementing advanced technology infrastructure and security measures. However, it falls slightly short of Wix’s comprehensive security measures and score.

8.7

1.6

Personalized Design	Wix ADI offers tailored design suggestions based on user inputs
SEO Optimization	AI-guided SEO advice for optimal content placement and structure
Customer Behavior Analysis	Advanced analytics to understand customer preferences
Sales Predictions	AI-powered sales forecasting tools
Inventory Management	AI tools to assist in efficient inventory handling
Content Generation	AI assistance in creating and optimizing site content

🏆 Winner: Wix

. Wix’s AI capabilities, particularly through its Artificial Design Intelligence (ADI)
system, are highly user-friendly and innovative. It excels in offering personalized website design suggestions, content
optimization, and streamlined site setup processes. Wix’s AI also assists in providing SEO recommendations and
layout adjustments based on user behavior.

Strikingly, with a score of 1.6, lacks many AI features. It does not have an AI builder, AI ecommerce features, AI content generation, or any additional AI features. This makes it less competitive in terms of AI capabilities compared to Wix.

8.2

7.3

🏆 Winner: Wix

. Managing your online team with Wix and Strikingly involves different approaches to website editing access.

• Wix allows unlimited editors regardless of the plan, but caution is needed with 50+ editors to avoid potential
  backend performance issues. It excels for large, collaborative teams.
• On a Strikingly website, you can invite up to 10 teammates to edit and manage your site. You can assign different roles to these teammates, such as Admin, Editor, Store Manager, Blogger, and Agent, each with specific levels of access and permissions.

Wix User Roles and Access Levels:

Strikingly User Roles and Access Levels:

Additional Features

SSL Certificate
Custom Domain
Free Custom Domain Included
International Domains
Mobile Responsive
Page Speed
Website Builder Mobile App
Convert a Website To An App
Website Analytics
Multilingual Sites
Multiple Users

User Feedback

Wix

1641 reviews

4.2 out of 5 stars

Strikingly

39 reviews

4.0 out of 5 stars

Wix, though well-regarded, caters to a diverse set of website requirements beyond just ecommerce. This inclusive strategy attracts a broad user audience but might not align as closely with individuals prioritizing advanced ecommerce features.

On the other hand, Strikingly users appreciate features like the ability to import data from LinkedIn, a variety of attractive templates, and responsive customer service. However, there are some reported issues, such as unexpected subscription renewals and limitations in customization options. Despite these drawbacks, Strikingly is valued for its ability to quickly create professional-looking websites, making it suitable for personal projects, startups, and small businesses. While pricing and customer service options may not appeal to everyone, those seeking an uncomplicated website building experience with diverse design choices may find Strikingly to be a suitable solution for their needs.

FAQ

Build a website with AI in one minute

Build a website with AI in one minute

Create your dream website with 10Web AI Builder and take your business online!

Generate Your Website