Wix vs Tilda: Comprehensive comparison guide for 2024

Final verdict

Wix and Tilda offer distinct advantages, but Wix emerges as the more versatile and feature-rich platform.

• 
  Wix (Overall Grade: 8.5/10)
  
  excels with its user-friendly interface, comprehensive ecommerce features, and extensive customization options through its website editor. It’s particularly suited for users seeking a robust, all-in-one platform for building and managing a wide range of website types, from personal blogs to complex ecommerce sites. Wix’s superior customer support, advanced marketing tools, and strong security measures further enhance its appeal to a broad audience.
• 
  Tilda (Overall Grade: 6.7/10)
  
  , while offering a simpler, more focused approach to website building, specializes in typography and visual content, making it ideal for users prioritizing design and content presentation. Its block-based editor and emphasis on no-code website creation cater well to bloggers, small businesses, and digital marketers. However, Tilda’s more limited ecommerce capabilities, customer support, and AI features make it less suitable for users requiring extensive functionality and scalability.

	Overall grade: 8.5	Overall grade: 6.7
Design Functionalities & Templates	8.6	8.6
Ease of Use	9.0	8.0
Ecommerce	8.0	7.2
Website Editors	8.5	8.0
Product Testing Options	8.1	5.9
Price	8.7	8.0
Hosting Quality	8.5	6.2
Website Speed Optimization	8.3	4.9
Plugins and Integrations	8.2	7.6
Marketing Features	8.4	6.9
Customer Support	8.2	5.5
Security	8.5	7.6
AI Capabilities	8.7	2.1
User Management	8.2	7.3
Overall	8.5	6.7

Best for ecommerce

8.0

7.2

Verdict

: Wix edges out Tilda with a more comprehensive set of ecommerce features and a higher score, making it better suited for a wider range of online stores.

• 
  Wix
  
  : With a score of 8.0, Wix offers a robust platform for ecommerce, including an intuitive store builder, various payment gateways, and advanced inventory tools. Its flexibility and range of features cater to both small and medium-sized businesses looking to grow online.
• 
  Tilda
  
  : Scoring 7.2, Tilda is a strong contender with a focus on design and ease of use, offering a range of pre-designed blocks and templates for quick store setup. While it provides essential ecommerce functionalities, it may not scale as effectively as Wix for more complex ecommerce operations.

Best for informational & business websites

8.3

8.4

• 
  Wix
  
  : Known for its user-friendly interface and wide range of customizable templates, Wix is excellent for businesses aiming for a balance between functionality and aesthetics. It’s particularly suited for those who prioritize ease of use and extensive design options.
• 
  Tilda
  
  : Tilda edges out with a focus on typography and visual appeal, making it ideal for informational sites that require a strong visual presence. Its block-based editor and emphasis on design flexibility cater well to users looking for a more tailored website experience.

Detailed comparison

8.6

8.6

Winner: It’s a tie.

Both Wix and Tilda offer a wide range of design functionalities and templates, scoring equally in this category.

Wix stands out with its wide range of highly customizable templates suitable for various website types, not just ecommerce. It offers creative freedom in design, appealing to a diverse user base. While Wix doesn’t have a premium template marketplace, it has 3-rd party theme shops that allow you to get more sophisticated design choices.

Wix Themes

On the other hand, Tilda offers a diverse selection of design templates that are suitable for various types of content, all crafted by professional designers. These templates emphasize gorgeous typography, minimalist blocks, and striking images. Users have the flexibility to modify any template significantly or even start from scratch, ensuring the final website can meet a wide range of design preferences and requirements.

Tilda Themes

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9.0

8.0

🏆 Winner: Wix

. Scoring a solid 9.0, Wix stands out for its exceptional user-friendliness, making it exceptionally easy for beginners to create and manage their websites. Tilda, with a score of 8.0, offers a robust platform but with a slightly steeper learning curve. If ease of use is a priority, Wix is the clear winner in this category.

Learning Resources

🏆 Winner: Wix

. While both platforms offer solid learning resources, Wix goes a step further with its wide array of detailed tutorials and active community forums, making it easier for users to learn and adapt.

8.0

7.2

Wix and Tilda both offer ecommerce capabilities, but they cater to different needs. Wix is a comprehensive platform for individuals and businesses, allowing users to design their store, add products, set up payment options, and handle orders easily. Tilda, on the other hand, is a user-friendly platform for creating eCommerce websites with features like ready-made templates, various payment system integrations, and SEO optimization. It supports inventory management, CRM for order tracking, and tools for email marketing and membership areas.

Ecommerce themes and templates	7.5	6.5
Product page customization	7.3	7.0
Payment processing and commissions	8.7	7.5
POS capabilities	6.0	0.0
Payment gateways	8.2	7.8
Product numbers	8.0	6.0
Additional ecommerce features	7.8	6.5

Wix ecommerce features:

• Intuitive store builder
• Wix Payments and various gateways
• Basic inventory tools
• Multi-channel sales options
• Abandoned cart recovery
• Basic analytics and SEO tools

Tilda ecommerce features:

• Product Catalogs and Inventory management
• Payment Gateways integration
• Shipping options
• Order management
• Built-in CRM and marketing tools

Ecommerce themes & templates

Wix provides around 120 free templates for ecommerce. However, these templates are not fully responsive and may need manual adjustments for mobile display. Wix allows for flexible website design but has limited options for in-depth customization using HTML or CSS. For advanced users, Wix Velo offers more detailed customization possibilities. On the other hand, Tilda allows users to build their eCommerce sites using around 20 ready-made online store templates, emphasizing ease of use and the ability to create a store without needing coding or web design skills. The platform focuses on providing a seamless online shopping experience, enabling features such as adding items to the cart, viewing product specifications, customizing additional services like delivery, and choosing payment methods.

Product page customization

Wix permits the inclusion of six options per item with a total of 1000 unique variations for products. However, the potential complexity of having customers choose six attributes for a single item is acknowledged, and it is recommended to consider splitting products with extensive options into different listings for a more user friendly experience. Wix stands out for its ease of customization, allowing users to add features like ribbons, size charts, wishlists, and more. While Wix supports product videos in its themes, incorporating 3D models on Wix requires coding. Tilda enables a wide range of customizations for product pages in online stores, including the design, e-commerce functionalities, and integration with external services. Features like product variants, delivery options, promotional codes, and diverse payment system integrations allow for a personalized shopping experience. Additionally, Tilda offers content personalization to cater to different customer preferences and backgrounds, enhancing the overall user experience.

Payment processing

When it comes to payment processing, Wix provides versatile payment options, generally around 2.9% + 30¢ per transaction, without additional commission fees. This makes Wix an attractive option for businesses using diverse payment processors. Wix Payments allows Wix users to manage transactions directly on their site, also supporting various payment methods and currencies. The Tilda website builder supports a variety of popular payment systems such as Stripe, PayPal, and 2Checkout, allowing for easy integration to accept online payments. Tilda does not impose additional transaction fees beyond those of the payment gateways themselves. Tilda does not have POS capabilities, Tilda’s focus is on online transactions and e-commerce functionalities, with flexibility for “Cash on Delivery” options.

8.5

8.0

🏆

Winner: Wix

. Wix, with a score of 8.5, offers multiple editors catering to different user needs. Its standard editor is renowned for its drag-and-drop simplicity, allowing for extensive customization without needing to code. Additionally, Wix provides the ADI (Artificial Design Intelligence) editor, which creates a personalized website based on user responses to a few questions, and the Corvid by Wix editor, which allows for advanced web development with JavaScript and Wix APIs.

Tilda’s editor, scoring 8.0, offers a user-friendly, block-based design approach that simplifies the process of creating websites without requiring in-depth coding knowledge. It features advanced customization options through its Zero Block feature, allowing for detailed control over design elements for those needing more specific layouts. The platform supports responsive design, ensuring websites are optimized for all devices, and includes built-in SEO tools, analytics, and a range of integrations with third-party services for extended functionality.

Mobile editor/app

9.2

5.5

🏆

Winner: Wix

. Wix offers a user-friendly, drag-and-drop interface in its mobile app, excelling in general website editing. The app is particularly beginner-friendly, making it easy for users with no prior website building experience. Wix receives a higher rating for its versatility in general website editing and a more beginner-friendly interface.

Tilda, on the other hand, does not have a dedicated mobile editor app. However, users can manage and edit their websites using the mobile browser version of the editor. This might not provide the same level of convenience and functionality as a dedicated app, which gives Wix the edge in this category.

8.1

5.9

Overall Result

:

Wix Wins

. Wix scores 8.1 in product testing options, significantly higher than Tilda’s 5.9. Wix offers a free plan with basic features for an unlimited duration and occasionally offers opportunities to test premium features through promotions or limited-time trials. It also provides a 14-day money-back guarantee for all paid plans. On the other hand, Tilda offers a free plan and some premium features can be tested with it, but it does not provide a trial version or a money-back guarantee.

Free Plan	Yes (Basic features, indefinitely)	Yes
Trial Duration	Unlimited (Free plan)	No
Testing Premium Features	Limited, occasionally through promotions	Some features can be tested with the free plan
Money Back Guarantee	14-day money-back guarantee	No

8.7

8.0

Wix and Tilda both offer a range of pricing options, with Wix scoring slightly higher in terms of price. Wix also offers enterprise plans, while Tilda does not.

	Offerings	Offerings
Free	No offering at this amount.	Free ($0/month): Tilda’s Free plan allows for 1 website with up to 50 pages per website and 50 MB of space per project. It includes a free subdomain on tilda.ws, responsive design on all devices, basic animations, a built-in image and icon library, and Tilda CRM.
$10-$20	No offering at this amount.	Personal ($15/month): The Personal plan offers 1 website with up to 500 pages and 1 GB of space. It includes all features of the Free plan plus the ability to connect a custom domain, advanced animations, full access to the Block Library, analytics, SEO tools, and online store capabilities. Value for price: 7.5
$20-$30	Core plan($27/month): Unlimited physical products, ~2.9% + 30¢ per transaction, Digital products, Free custom domain for a year, Abandoned cart recovery, Gift cards (via app), recurring payments, No staff account limit. Value for price: 8.5	Business ($25/month): The Business plan expands capabilities to 5 websites per account, each with up to 500 pages and 1 GB of space, including source code export and API access. It builds upon the Personal plan features with additions suitable for more extensive business needs. Value for price: 9.0
$30-$40	Business ($32/month): Advanced ecommerce features, Same transaction fees, Free domain for a year, Subscription payments, Automated international sales tax, Label printing, Dropshipping, Product reviews, No staff account limit. Value for price: 8.7	No offering at this amount.
$100+	Business Elite ($159/month): All ecommerce features, Automated sales tax for up to 500 transactions/month, Custom reports, Loyalty program, Priority support, No staff account limit. Value for Price: 9.0	No offering at this amount.

8.5

6.2

Winner: Wix

. Wix offers a variety of hosting plans to suit different needs, with up to 50GB of storage and unlimited bandwidth. It also has a multi-cloud infrastructure and a network of 10 global data centers. On the other hand, Tilda offers cloud hosting with up to 1GB storage capacity but does not disclose the locations of its data centers. Both platforms do not offer an uptime guarantee, but Wix has a slightly higher uptime of 99.95% compared to Tilda’s 99.9%.

Do they offer hosting?	Yes, included in all paid plans	Yes, included in all paid plans
Data Centers:	10 globally: USA (Ashburn, Virginia; Los Angeles, California; Miami, Florida), Germany (Frankfurt), Israel (Tel Aviv), India (Mumbai), Brazil (São Paulo), Singapore, South Korea (Seoul), and Taiwan (Taipei)	Tilda does not disclose the locations of its data centers
Type of hosting:	Multi-Cloud Infrastructure (AWS, GCP, own data centers)	Cloud Hosting
Uptime:	99.95%	99.9%
Uptime Guarantee:	No	No

8.3

4.9

🏆 Winner: Wix

Both Wix and Tilda place a high priority on website performance and page speed, with Wix focusing on integrating tools like the Site Speed dashboard and Tilda emphasizing lazy loading and image optimization, however Wix gets a significant edge when it comes to website speed optimization.

Focus	Site Speed dashboard, Core Web Vitals	Lazy Loading, Image Optimization
Performance Tools	Google PageSpeed Insights Integration	Not specified
Key Strategies	Media optimization, CDN, Mobile-first	Lazy Loading, Image Optimization
Load Times	0.8s to 3.5s (Average: 1.6s)	Varies depending on optimization
Page Speed Scores Range	34/100 to 98/100 (Average: 81.9/100)	Varies depending on website complexity
Core Web Vitals Improvement	25% increase in good CWV scores over a year	Not specified

In the recent years Wix has significantly focused on enhancing website performance and page speed, integrating tools like the Site Speed dashboard with Google PageSpeed Insights to provide a holistic view of website performance metrics. Emphasizing media optimization, code simplification, content distribution networks, lazy load techniques, and mobile-first designs, Wix’s infrastructure includes globally distributed CDNs, improving content delivery. Successfully improving Core Web Vitals (CWV) scores, Wix saw a 25% increase in sites with good CWV scores over a year. Real-world performance analysis of 909 Wix websites showed a wide range of page speed scores from 34/100 to 98/100, averaging 81.9/100, with the Largest Contentful Paint an important metric for website loading, ranged from 0.8 seconds to 3.5 seconds, with an average of 1.6 seconds.

Tilda, like Wix, places a strong emphasis on website performance and page speed. Tilda’s approach to enhancing site speed includes lazy loading and image optimization. However, Tilda does not provide any specific information on their Core Web Vitals improvements or the tools they use for performance analysis. The load times and PageSpeed scores for Tilda websites vary depending on optimization and website complexity. Continuous maintenance and optimization are essential for keeping Tilda websites fast.

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8.2

7.6

🏆 Winner: Wix.

Wix scores 8.2, offering over 500 apps in its App Market, covering a wide range of functionalities. These apps come with various pricing options, including free, paid, freemium, and one-time payment models. Wix’s plugins and integrations extend its functionality across various domains, including advanced ecommerce tools, SEO optimization, social media integration, email marketing, website analytics, appointment scheduling, customer support, enhanced media galleries, blogging features, custom forms and surveys, diverse payment processing options, website localization, improved security measures, and the addition of custom widgets. Wix’s top integrations include Google Analytics, Mailchimp, social media platforms, Wix Stores, Wix Bookings, Wix SEO Wiz, Wix Blog, Wix Forms, PayPal, Wix Chat, Wix Events, Zapier, Wix Video, Wix Music, and Google Ads.

Tilda, with a score of 7.6, integrates with a diverse range of services to enhance the functionality of websites created on its platform. These integrations enable sophisticated ecommerce capabilities, advanced data management, and in-depth analytics. Tilda offers integration with various payment gateways, Social Media platforms, email marketing platforms, and others. The integrations can be accessed directly from the website editor.

Wix Applications

8.4

6.9

🏆

Overall Winner: Wix

. Wix stands out for its comprehensive suite of marketing tools, especially in ads and promotions. Tilda, while offering a range of marketing features, lacks in the area of ads and promotions.

SEO Tools
Email Marketing
Blogging
Social Media Integration	Advanced integration for selling directly on social platforms	Basic social media integration
Analytics and Reporting	Detailed analytics for in-depth insights	Basic analytics through Google Analytics integration
Ads and Promotions	Google Ads integration; sophisticated ad campaign management	✗

8.2

5.5

🏆 Winner: Wix

. Wix is the clear winner in this category with a customer support score of 8.2 compared to Tilda’s 5.5. Wix offers phone support, live chat available 24/7 in English and other languages, and forums. The community is huge, so you won’t feel alone with your problems. Wix also offers an exceptional support system for enterprises, including a dedicated account manager, VIP support, customized solutions, security and scalability, strategic partnership, flexible billing, bulk purchases, and early access to beta features.

On the other hand, Tilda provides customer support mainly via email and does not specify the hours or availability of this support. Additionally, Tilda does not have customer support for enterprises.

8.5

7.6

🏆

Winner: Wix

. Wix prioritizes website and data security through secure servers, encryption, and compliance with privacy regulations. Strict access controls, regular security audits, and additional features like two-factor authentication enhance protection. Wix communicates transparently through clear privacy policies, practices data minimization, and empowers user control over their data.

Although Tilda may not offer the same level of security as Wix, it has implemented several measures to ensure GDPR compliance and enhance the privacy and security of websites created with its platform. These include features for cookie consent, privacy policies, GDPR-friendly forms, and options for managing data retention and deletion. Additionally, Tilda provides built-in security features such as DDoS prevention and HTTPS encryption to safeguard user data. However, it falls slightly short of Wix in terms of overall security score.

8.7

2.1

Personalized Design	Wix ADI offers tailored design suggestions based on user inputs
SEO Optimization	AI-driven recommendations for better search engine visibility
Customer Behavior Analysis	Advanced analytics to understand customer preferences
Sales Predictions	AI-powered sales forecasting tools
Inventory Management	AI tools to assist in efficient inventory handling
Content Generation	AI assistance in creating and optimizing site content	AI assistance in generating website content

🏆 Winner: Wix

. Wix’s AI capabilities, particularly through its Artificial Design Intelligence (ADI)
system, are highly user-friendly and innovative. It excels in offering personalized website design suggestions, content
optimization, and streamlined site setup processes. Wix’s AI also assists in providing SEO recommendations and
layout adjustments based on user behavior.

Tilda, with a score of 2.1, has limited AI capabilities, focusing mainly on text generation. While this feature can be useful for generating website content, it falls short when compared to the comprehensive AI features offered by Wix.

8.2

7.3

🏆 Winner: Wix

. Both Wix and Tilda offer user management features, but they approach it differently.

• Wix allows unlimited editors regardless of the plan, but caution is needed with 50+ editors to avoid potential
  backend performance issues. It excels for large, collaborative teams.
• Tilda’s Collaborators feature allows adding teammates with either Full or Limited access. Full access enables collaborators to edit, publish, delete pages, view requests and statistics, and make changes to built-in website services. Limited access allows the project owner to specify what actions the collaborator can perform. This feature is available as a premium offering, and adding more collaborators requires additional payment, with costs adjusted based on previously paid periods. It applies to the entire account, not individual projects, and collaborators can be managed or replaced through the Site Settings.

Wix User Roles and Access Levels:

Tilda does not provide a user roles and access levels table.

Additional Features

SSL Certificate
Custom Domain
Free Custom Domain Included
International Domains
Mobile Responsive
Page Speed
Website Builder Mobile App
Convert a Website To An App
Website Analytics
Multilingual Sites
Multiple Users

User Feedback

Wix

1641 reviews

4.2 out of 5 stars

Tilda

47 reviews

4.6 out of 5 stars

Wix, though well-regarded, caters to a diverse set of website requirements beyond just ecommerce. This inclusive strategy attracts a broad user audience but might not align as closely with individuals prioritizing advanced ecommerce features.

Tilda Publishing receives varied feedback from users, highlighting its strengths in offering a no-code, customizable website building experience with features like Zero Block for personalization and easy backend setup. Users appreciate its affordability, user-friendly interface, and responsive customer support. However, criticisms include buggy font customization, limited design elements, and instability in some of its features. Despite these drawbacks, many find Tilda beneficial for creating professional websites quickly and managing multiple sites under one plan, although some users advise caution due to issues with stability and customer support.

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