Surfing the blogs of Kate McCulley and Daniel James (from Dan Flying Solo) and reading about how they gave up full-time jobs to start travelling and ended up living a life of luxury, earning a fortune writing about their adventures is guaranteed to be either a highway to hell or a stairway to heaven. Either way, before shouting out to the world that “blogging is the easiest thing on earth” and “anyone can do it” I suggest you think twice.
In reality, blogging is a full-time job and requires dedication, patience, creativity, commitment, and more. The sad reality is that there are lots of issues that bloggers face and those cause most of the beginning bloggers to fail.
But, it’s true enough that whenever there’s a problem, there is also the solution! So, let’s identify the 10 major hardships for bloggers and talk about the solutions.
1. Not having a clear topic and niche for the blog
Finding the right topic for your blog is the very first and the most important step in blogging. A lot of beginners fail here because of unwillingness to narrow down their blog focus. You might want to blog about makeup, hairstyle, fashion, and photography all at the same time but not having a concrete topic is in no way going to bring you success. Here you can read about all the pros of having a niche while blogging, from attracting a specific audience to better-planned SEO.
Solution: When building a house the first stones are chosen most carefully and constructed with extra caution. It’s the same with blogging: selecting your focus should be done very carefully, so that you’re able to stick to it. You better start by making a list of all the things that you love/are passionate about. Then start the process of evaluation: consider the importance of each of the topics for yourself personally and your knowledge about each, do a bit of research to identify the competition. That way you can narrow down the list until you reach one single topic. Make it as specific as possible.
2.Lack of quality content.
Nothing matters as much as quality content. It’s your biggest weapon when attracting readers and trying to keep their attention. Lack of high-quality content can be a hell of a problem.
Solution: In order to create an outstanding piece you need to take real interest in the topic, feel inspired to write it. On the other hand, you shouldn’t forget the readers — in the end, you are writing for your audience. It might be useful to settle for yourself why you’re writing the post, why the topic is important, and why the reader should care. I’d also advise doing some research: reading the top-ranked posts on the same topic to assess the competition so that you can bring something new and interesting to the table. Finally, quality content depends on media use, too, so try to include more than plain boring text. Videos, images, links, polls, and games will liven up your blog and make it more unique.
You don’t need to be a professional writer to blog, but your writing style might become a major issue if it’s too dull, monotonous, academic or something along those lines. Ultimately, you don’t target yawning readers, do you?
Solution: It might seem like a cliché, but the best thing you can do to improve your writing is write the way you talk. Keep it simple and short: the simpler your speech, the more attractive it is. If your readers felt like reading complicated words and elaborate sentence structures, they’d probably pick up Ulysses, instead of visiting your blog. Here you will find detailed tips on how to write the way you talk.
Your blog is your brand and you need to have your voice to keep your readers interested. As it goes, fans of Taylor Swift would hardly listen to your Metallica, and lovers of romance literature probably wouldn’t appreciate your sci-fi! Having a specific voice in all of your posts is a way to define yourself and your blog attracting readers who truly care about your content. However, finding that one specific fitting voice might be quite hard sometimes, because you’re much more than just one style of expression.
Solution: Think about your target audience. Whether you’re targeting angsty teenagers, photographers or professional cooks is quite important when choosing your voice. Once you’ve specified the audience, you need to research their culture and check the specific terms and slang they use, the style they like. Some bloggers even advise to write for one ideal reader.
5. Plagiarism alert!
Sometimes it’s hard to get rid of the impression that all the best music has already been composed, the best books written, and the best drawings painted. Whatever you do, it eventually turns out that someone somewhere already had the same idea, realized it, and you were messing with someone else’s intellectual property the whole time. And there is no way to prove you never even heard of the dude! So, plagiarism is a big threat to your blogging career.
Solution: This is one of the hardest issues to face. One general piece of advice would be reading more to expand your mindset and be more aware of what’s been said already. Paraphrasing, if used properly, is also a powerful tool. But that doesn’t mean that using the same idea and replacing a few words with synonyms is going to work. Another important aspect is making sure to stop and check whenever you’re suspicious about a certain idea or formulation and not being afraid of quoting and referencing, if it comes to that. We are indeed standing on the shoulders of giants, after all! Finally, online plagiarism detecting services, such as quetext are quite helpful.
6. Not keeping on topic.
Once you’ve established your niche, you should stick to it. Consistency in topics is crucial for keeping your readers and followers: they started following you for a reason. Failing to keep on topic is one of the reasons some bloggers fail to maintain their community.
Solution: All you have to do is stay loyal to your niche and restrain from getting too broad. If your blog is about progressive metal music, writing a post about a new great garage rock revival band can be considered a betrayal. Consider each post before you start working on it, make sure it belongs to at least one of your blog’s categories. Try to think like your readers again. If your blog is aimed at marine biologists, become one! Just kidding, try to think as one and decide whether the topic is interesting for them. If your answer is ”hardly,” you are better off without that post.
7. Not enough traffic.
Here comes one of the most heartbreaking problems: you work hard on your posts, you have informative and interesting content, but your blog gets no traffic. The search engines just hide your blog from potential readers.
Solution: Self-promotion is key to being successful in the blogger world. You need to make yourself visible to the engines. You might have heard of SEO. Maybe you’re already sick of it and think it’s overrated, but the thing is that SEO can pull you out of the shadows. You need to know the basics of SEO to adjust your posts and content in a way that Google never passes by without noticing you. One more thing that you can do to increase your traffic is social media promotion. Opening a Facebook page and spreading information about the existence of your blog might not be a bad idea.
8. Absence of feedback.
How do you interpret the silence of your readers? Is your content just “no comment” cool or are they indifferent? It’s disheartening (ha!) to put your heart into your the posts only to get 0 attention in return!
Solution: Give-and-take works both in life and on the blogosphere, so commenting others’ blog posts is one option. The important thing though is to show your readers that you value their say. Be responsive; try to reply to the comments you get as quickly as possible. Engage your readers by explicitly asking for their opinion, encouraging them to leave you feedback. Finish your posts with a question for your readers, asking about what they think on the topic, etc.
9. Few or no repeat visitors.
You might be read but not consistently. If very few are willing to stick around and follow your blog, something is definitely wrong.
Solution: I believe, that once you fix all the above mentioned issues — especially the ones regarding consistency and quality of content — more and more people will be eager to return to your blog and subscribe/bookmark. You can also invite your readers to subscribe to your blog or suggest they register for a newsletter and keep them updated on any new posts or events. If you’re not sure how to create a newsletter, check this article out.
10. Low income.
Finally, last but surely not the least painful problem, if your initial motivation was money, is low income.
Solution: First thing to keep in mind is that you need to be patient. Nothing happens right away. It’s reasonable to have other income sources to reply on until you gain popularity. Don’t stick to just one platform — promote yourself on many! Then, after your blog develops and flourishes, there are lots of ways to make money through it, most connected with monetization and selling ads. One of the most widely used methods is monetizing the blog with CPC and CPM ads. Here you’ll find valuable advice on how to make money with your blog.
Blogging isn’t easy, but now you’re prepared to handle what’s coming at you. To have a quality blog you’ll need to invest a lot of effort and stay patient. For additional support you can subscribe to 10Web and discover the best 10-component platform and hosting with the widest variety of services and features for building your blog and nailing your blogger’s career.
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And don’t forget to share with us your stories about the issues you faced and tackled below!
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