Gayane Vardanyan |

Archive For The “ Gayane Vardanyan” Author

Building and Managing a Photographer Portfolio Website with WordPress

One should always start with a why, at least that’s what they say. So let’s start with all the possible “why”-s. Why do you need a website for your photography portfolio in the first place and why go with WordPress?   Why not simply use Facebook, Instagram, Flickr, and other platforms to promote your work? The thing is, even though social media is helpful, a website will give you all the freedom you need to pick and choose how to publish your content, which layout to go with, how exactly to plan your success with SEO and just in general have your personal space and manage it on your own. To get a more detailed breakdown of all the reasons why you need to create a website check out this article. So, why WordPress? Listing all the pros of using WordPress and all its features would turn this into a…

10 Reasons Why You Should Use WordPress to Run Your Business Website

Running a business, though very rewarding, is a very hard task and requires lots of time, skills, and effort. One of the key components of a successful business is a carefully planned website. Especially with the pending trends, its importance should not be underestimated. When it comes to the world of professional websites as means of promotion, the whole process is a huge labyrinth with dozens of paths rotating and swirling and crossing each other and making no sense when you try to figure out which one to take or what techniques to use. One of the first decisions to make and one of the most crucial ones is the choice of platform. Which platform to use for your website? Wix? WordPress? Maybe hire a group of programmers and ask them to write the code manually without popular PHP frameworks, such as Yii and Laravel? Let’s dedicate a few minutes…

10 Photo Clichés Found in Every Photographer’s Portfolio

My lucky guess is it somewhat irks you that these days every other person with a camera calls herself or himself a photographer. Seems unfair that some spend years learning all those cool tricks and techniques while others just take a few mundane shots, start promoting their art right from the get-go, and get popular in narrow circles. So, is all the time and effort one has to put in to become a professional photographer worth it if others get an equal share of “fame” without the struggle? My answer’s a definite yes. To start with, photography is so much more than the climactic button press. It’s a form of art, a new language with an alphabet you need to know in order to read and speak freely and comprehensively. Only then will you be able to formulate new concepts in the language rather than just going on repeating the…

How to Promote Your Book Before You Even Write It

So, how should you use the web to establish and grow your readership? Cinderella is actually a story about a novice writer who, after a series of failed trials, stumbles upon a great publisher. Suddenly, the book is on everyone’s shelves and the already-bestselling writer is distributing autographs on every city step. Yeah, those fairy tales are really appealing and even motivating but what about snapping back to reality? The grey reality is that famous promoters don’t usually wander the streets accidently crashing into talents. Nowadays it’s all about releasing your book to an already existing online readership. Of course, it may well be that you’re one of the luckiest people in the world, but it usually pays to put trust in the power of taking control of one’s life. You know, just in case. So let’s go ahead and discuss the easy steps and measures that one should undertake…