AI in Content Marketing: Benefits, Risks, Tools, and Best Practices
In today’s fast-paced digital landscape, users are now more than ever selective about how they spend their time on the internet. In order to attract, engage, and retain an audience, businesses have to turn to content marketing to promote their brands, establish expertise and drive sales in a more organic, authentic way. However, consistently creating quality content in order to…
AI in Marketing: The Trends, Examples, Tips, and Tools
Like it’s doing elsewhere, Artificial Intelligence (AI) is revolutionizing marketing as we know it. However, instead of viewing it as a disruptive threat, marketers should leverage it as a tool to continue to adapt to evolving customer expectations. In fact, in consumer-facing industries, AI has the most value to offer sales and marketing than any other field. At its core,…
AI in SEO: How Does AI Affect SEO and How to Catch Up With It?
From the time of Google’s updates to its search algorithm for developing a more user-centric ranking system, the involvement of Artificial Intelligence in the Search Engine Optimization (SEO) space has been on the rise. Before AI, Google primarily considered the occurrence of specific keywords to rank content. The more keywords on your page, the higher the rank on Search Engine…
25 AI Marketing Tools to Scale Your Business in 2023
The emergence of Artificial Intelligence (AI) tools continues to transform many functional areas of business management. Marketing has been no exception either. Along with sales, marketing is one of the areas identified where AI could have the most considerable financial implications. With new AI marketing tools springing up every other week, it is easy to feel left behind. Companies of…
SEOPress vs. Yoast: The WordPress SEO Plugin Battle
As many traditional businesses discover the power of SEO and rush to establish an online presence, the web is increasingly becoming crowded with new sites and content. However, with an effective SEO strategy, marketing, and quality content, you can still increase your visibility and reach your target audience. SEO plugins are a great way to boost your SEO efforts as…
11 Yoast SEO Alternatives (21 Features Compared)
Yoast SEO is popular in the WordPress marketplace. After all, it’s one of the leading WordPress SEO plugins. It’s good, but not the only choice. That’s why, in this article, we’ll learn about Yoast SEO alternatives. These alternatives take a different path to SEO and also excel in it. But what’s wrong with Yoast SEO? And why should you even…
9-Step Ultimate Off-Page SEO Checklist for Lasting Results
As digital platforms evolve and the online sphere becomes increasingly competitive, off-page SEO is becoming more important than ever before. And if you’re looking for the ultimate off-page SEO checklist, you’re at the right place. In this article, we’ll go over the nine key elements of successful off-page SEO and some common mistakes to avoid along the way. The Relevance…
Creating High-Value Content: 23-Step Blog Post SEO Checklist
Producing SEO-friendly high-value content on the web is one of the best ways of organically attracting visitors to your site and enhancing your brand reach. The SEO-friendly content helps you rank higher in search engine rankings which eventually helps generate traffic (lead generation) on your website and can also help increase your revenue. This article will provide a comprehensive 23-Step…
36 Best WordPress Themes for SEO: Free and Premium
Choosing the best WordPress theme for SEO is fundamental to the success and performance of your WordPress site. A good theme can make your site aesthetically appealing, user-friendly, and, most importantly, SEO-friendly. Besides usability and attractiveness, WordPress themes allow you to quickly set up your WordPress site, extend functionality, and customize it even without any prior coding or web design…
WordPress SEO Audit Checklist: 11 Vital Areas to Inspect
A WordPress SEO audit is the best way to identify technical issues affecting your site’s performance on search engines and areas that need improvement. Maintaining a regular SEO audit can keep your site visible on search engine results pages (SERPs), drive more organic traffic, and ultimately boost your conversion rates and revenue. Typically an SEO audit includes an analysis of…
31 Tips to Speed Up Your WordPress Site in 2023
WordPress is the leading content management system which works great out of the box. However, it doesn’t mean that it doesn’t require speed optimization as many factors can slow down a site. To stay competitive, you need to speed up WordPress site. After all, a faster site improves user experience and gives search engines positive SEO signals. So by optimizing…
WP Rocket Review 2023: Pros, Cons, and Alternatives
WP Rocket is one of the most popular WordPress caching plugins. The creator of WP Rocket, WP Media, touts it as the world’s most powerful caching plugin. There are many caching plugins out there. A quick search in the WordPress plugin marketplace returns more than 50 caching plugins. It is a big space, so being the world’s most powerful is…
