10 Most Common Client Objections and How to Handle Them
The adrenaline is coursing through your veins. The suspense is palpable. You’re eagerly waiting, unable to think of anything else. Finally, communication is made. Your spirits lift for a brief moment, before hearing the dreaded, “I’m sorry, but…”. A sales objection. Yet again. Truly one of the most disappointing things to deal with in any business, especially considering all the hard work and time that goes into client discovery. Whether it’s because they found a better option, or they don’t fully understand what you can do for them, or a matter of not being willing to spend what you know your services are worth, the list of objections unfortunately goes on and on. But, if the excuses from prospective clients are starting to become a little too commonplace in your business, it’s time to make a change. Luckily, you’ve come to the right place. We’re going to take you through…
What is Client Discovery? An Actionable Guide for Your Agency
“If you build it, they will come.” Unfortunately, this is rarely the case, a truth so many agency owners have had to come to terms with. You’ve spent years creating a service, fine-tuning it to perfection, and know that it serves as an answer to an existing demand. You’ve built it—and built it well. Now, when exactly do the customers flock in? Sitting back and waiting is the passive approach. Sure, you will get a few customers here and there, but that’s not really the method to go for if you want to propel your business forward. Instead, and especially to get ahead of the competition, you need to take an active approach. Don’t wait for them to come to you. Find them yourself. How? This is where client discovery comes in. A standard practice in so many startups, tech companies, and product management teams, client discovery has become a…
8 Workflow Automation Software Solutions to Boost Your Efficiency
Aside from technology taking over humans (winky face, a little joke with a hint of “what-if”), what’s the reason you’re still spending so much time on manual tasks when you can automate them? From personal life to working life, from automated bill payments to automatic website building and so on; all these things help us save precious time wasted on hideous manual tasks and spend that time on business growth, family time, and therapy to recover from previous stressful working lifestyle. As the famous saying goes, “Life is too precious to waste on things you can pay someone else to do for you.” Nowadays, we can change it to, “Life is too precious to waste on things a tool can do for you.” All jokes aside, my life changed drastically when I started using automation software solutions to ease my working life. Back in the day, when I worked at…
No BS Client Referral Tips to Grow Your Agency
Are you the type of person that prefers to give gifts over receiving ones? Or is it the other way around? What if I told you that when it comes to your relationships with your clients you gotta do both. It’s a give-and-take. First, you “give gifts” in the form of amazing services to help them grow their business, and then you “receive gifts” in the form of word of mouth, brand awareness, and direct client referrals. Sounds simple, right? Heck yeah, it does! Well, it is, as long as you do your job well and know how to build relationships with your clients based on trust and loyalty. If you don’t know how to do this, just read these 8 strategies we’ve separated for you in order to improve your client retention. Now, that that’s cleared up, we’re all set for some facts on how important getting client referrals…
8 Pivotal Agency Metrics to Track in 2022
I’ll be blunt, maybe even too blunt, but we need to face the problem before we start solving it! Many agencies don’t set enough KPIs or track enough metrics. Though it may not be the case, it often feels like agencies only care about delivering fast results to keep a certain client, and they don’t “waste” their time setting the metrics properly. I’m sure our readers are not among those agencies or even if you are, it’s just because you’re new to this and confused about what to track or how to organize everything. Let me ease your concerns. Today we’re going to discuss everything in detail, and after you read this article, you’ll be able to decide what agency metrics to track and what not to, and what you need to pay the utmost attention to. Since this is my first article in our blog, let me introduce myself…