What is Client Discovery? An Actionable Guide for Your Agency
“If you build it, they will come.” Unfortunately, this is rarely the case, a truth so many agency owners have had to come to terms with. You’ve spent years creating a service, fine-tuning it to perfection, and know that it serves as an answer to an existing demand. You’ve built it—and built it well. Now, when exactly do the customers flock in? Sitting back and waiting is the passive approach. Sure, you will get a few customers here and there, but that’s not really the method to go for if you want to propel your business forward. Instead, and especially to get ahead of the competition, you need to take an active approach. Don’t wait for them to come to you. Find them yourself. How? This is where client discovery comes in. A standard practice in so many startups, tech companies, and product management teams, client discovery has become a…
