34 AI Marketing Tools to Scale Your Business in 2024

AI marketing tools are essential for enhancing marketing and business operations. With many options available, choosing the right one can be challenging.

This article highlights 34 AI marketing tools for 2024, including general marketing, content creation, SEO, sales and PR outreach, email marketing, social and influencer marketing, advertising, and video generation.

Best AI marketing tools summary table

General Marketing	Content Creation	SEO	Sales and PR Outreach
Browse AI	Jasper AI	SurferSEO	ManyChat
FullStory	Grammarly	Frase.io	Userbot.ai
Optimove	Copy.ai	GrowthBar	Conversica
HubSpot Marketing	MarketMuse	Keyword Insights AI	Rapidely
	Hemingway App
	Content at Scale

Email Marketing	Social & Influencer Marketing	Advertising	Video Generation
Seventh Sense	Brand24	AdRoll	DeepBrain AI
Phrasee	Influencity	Acquisio	DeepWord
Persado	Klear	Smartly.io	Rephrase.ai
Reply.io	Oktopost	Albert.ai
	HeyOrca

FAQ

General AI marketing tools

1. Browse AI

Web automation and data extraction.

Free planPaid plans: from $48.75 / month

Browse AI is a powerful web automation tool that simplifies the process of scraping and monitoring structured data from any website without the need for coding. Its no-code platform enables you to easily set up a bot to automate data extraction and monitor changes on websites.

This tool is designed to help you gather insights, automate repetitive online tasks, and stay informed about critical updates or changes on competitor sites. Whether it is a specific article you are tracking or a competitor’s pricing, the tool will be handy.

2. FullStory

Digital experience analytics platform.

Free 14-day trialPaid plans: custom pricing

FullStory is a digital experience analytics platform that empowers businesses to understand, measure, and improve their user experience. By offering features like session replay, user interaction analytics, heatmaps, and funnel analysis, FullStory provides a detailed view of the user’s journey by tracking their interactions and analyzing them with AI.

This insight enables businesses to identify and resolve UX issues, optimize conversion rates, and deliver a superior digital experience. They claim these improvements will increase conversion rates and decrease customer acquisition costs.

3. Optimove

Customer data platform for marketing.

No free plan is availablePaid plans: custom pricing

Optimove is a customer data platform that uses AI to help businesses understand their customer better. It collects data from different sources and provides a unified view of all the information in one dashboard. This helps business analyze their data and come up with better marketing strategies.

Optibot, their AI tool analyzes customer data and provides actionable insights. It can tell you which marketing efforts aren’t working and which customers might be getting too many messages from the company.

4. HubSpot Marketing Automation

Comprehensive inbound marketing platform.

Free planPaid plans: from $45 / month

HubSpot Marketing Automation makes marketing easier for businesses by combining several features into one platform. It helps with email marketing, capturing leads, sorting contacts, automating tasks, managing social media, and creating web pages.

It also provides tools to test what works best and understand how campaigns perform. This all helps businesses save time on routine tasks, focus on big-picture strategies, and get better results from their marketing efforts.

AI content creation tools

5. Jasper AI

AI co-pilot for marketing.

7-day free trialPaid plans: from $69 / month / seat

Jasper, is an AI marketing tool designed to generate high-quality content ranging from ad copy and emails to landing pages, articles, and social media posts. Powered by OpenAI’s GPT-3.5 model, Jasper produces text that sounds human, making it perfect for everything from e-commerce product descriptions to engaging blog posts. With features like built-in AIDA, PAS, and Before-After-Bridge templates, just input your brand or product details, and Jasper does the rest, even creating Amazon product bullet points or SEO-friendly titles and meta descriptions with ease.

Jasper also makes sure your content matches your brand’s style and guidelines, so everything it writes fits your unique brand voice and identity.

6. Grammarly

Advanced AI writing assistant.

Free planPaid plans: from $12 / month

Grammarly is an advanced writing assistant that supports users in enhancing their writing across various platforms. It’s designed to correct grammar in real time, improve punctuation, suggest stylistic changes, and even detect the tone of the text. With a comprehensive plagiarism checker, it also ensures the originality of the content.

7. Copy.ai

AI-powered copywriting.

Free planPaid plans: from $49 / month

Like Jasper, Copy.ai is an AI tool for creating content such as blog posts and social media updates in over 29 languages. It’s designed for ease of use, supporting team collaboration and integration with CMS platforms like WordPress and Shopify.

With more than 90 tools and templates for customization, Copy.ai aims to streamline the content creation process and enhance creativity.

8. MarketMuse

AI content strategy platform.

Free planPaid plans: from $149 / month

MarketMuse is for content marketers, SEO experts, and businesses aiming to boost their content strategy with AI-powered insights and optimization.

It conducts thorough AI research on a given topic and then generates a first draft to kickstart the writing process. MarketMuse also offers content briefs to guide the writing further.

Within its editor, users can refine their content by incorporating AI-driven suggestions to enhance quality and relevance. It is a powerful tool that can help users create high-quality content that is optimized for search engines and designed to engage their target audience.

9. Hemingway App

AI writing clarity tool.

Free planPaid plans: $19.99 one-time fee

Even if you prefer human writers for your content, AI tools can be instrumental in refining it for better readability and precision. Named in honor of a writer known for his concise use of language, Hemingway app identifies areas of “weak” style such as lengthy sentences, passive constructions, and too many adverbs.

The app assigns a readability score based on US education levels, with a score of 9 or below being optimal for reaching a broad audience. Its user-friendly interface simply requires you to paste your text into the app and press enter.

10. Content at Scale

Full-length content automation.

No free plan is availablePaid plans: from $39 / month

Content at Scale is designed for businesses and marketers aiming to boost their content production significantly without losing out on quality.

It simplifies content creation from start to finish, integrating research, writing, and publishing into one automated workflow. It conducts the research, generates full-length content, and then automatically publishes it.

This makes it a powerful ally for anyone looking to efficiently expand their content efforts. It automates the entire process of making high-quality, SEO-friendly content, particularly beneficial for producing extensive, in-depth articles. This reduces the usual time and effort needed for content creation, allowing for effortless scaling of content strategies.

AI SEO tools

11. SurferSEO

AI SEO optimization platform.

No free plan is availablePaid plans: from $39 / month

SEO Surfer is a user-friendly AI tool designed to enhance the optimization of blog posts, articles, and other written content for SEO. It offers a suite of tools for SERP analysis, content optimization, keyword research, and conducting SEO audits. It enables users to conduct thorough audits of their existing content and benchmark it against competitors.

Surfer stands out by leveraging Google’s BERT algorithm for keyword analysis and utilizing over 500 ranking metrics to scrutinize content, making it a comprehensive solution for those looking to improve their online visibility and content performance.

12. Frase.io

AI content optimization software.

No free plan is availablePaid plans: from $14 / month

Frase.io is an AI tool that helps in creating SEO-optimized content. When you input a topic, it analyzes data from top sites using the same keyword and generates an outline to guide your writing toward better search engine rankings.

As you write, Frase scores your content based on its SEO optimization compared to competitors, indicating the potential for higher ranking.

The tool is designed for content research, creating content briefs, optimizing for SEO, and answering common questions in specific niches. It aims to assist marketers and content creators in producing content that meets search engine standards and addresses audience needs efficiently.

13. GrowthBar

AI writing tool.

7-day free trial availablePaid plans: from $36 / month

GrowthBar is powered by GPT-4, it simplifies and enhances the process of creating SEO-friendly content. It offers functionality that includes generating content suggestions like keywords, the right amount of words, and relevant links and images, while also assisting with the creation of blog post outlines and strategies for effective backlinking.

GrowthBar provides a straightforward and effective set of tools for improving web presence and SEO, balancing ease of use with a rich set of features, all without overwhelming users with unnecessary complexity.

14. Keyword Insights AI

AI-driven keyword analysis.

$1 trial planPaid plans: from $58 / month

Keyword Insights AI is a tool designed to optimize SEO strategies through advanced keyword analysis. It performs keyword clustering, search intent analysis, and competitor keyword analysis, and identifies opportunities for SERP feature targeting. This tool is aimed at SEO professionals and marketers looking to gain deeper insights into keyword optimization and search engine trends.

AI sales and PR outreach tools

15. ManyChat

AI chatbot platform for social media.

Free plan
Paid plans: from $15 / month

ManyChat is a chatbot platform designed to enhance marketing strategies through automated messaging. It allows businesses to build customized chatbots for Facebook Messenger, WhatsApp, and other messaging platforms, facilitating automated customer service and marketing campaigns.

With its user-friendly design and powerful automation features, ManyChat helps businesses improve engagement and streamline communication with their audience.

16. Userbot.ai

AI chatbot builder for customer support.

Free plan
Paid plans: from $49 / month

Userbot stands out for its ability to learn from interactions and improve over time, making it more than just a standard chatbot. It hands off complex questions to human operators but learns from these exchanges to handle similar queries better in the future.

As it learns, Userbot becomes more efficient at responding to inquiries, reducing the need for human input. It also gathers valuable customer data and integrates with many CRM platforms, helping businesses enhance their customer service and sales strategies through a more informed, data-driven approach.

17. Conversica

AI sales assistant.

No free plan is availablePaid plans: custom pricing

Conversica offers an AI-powered sales assistant designed to automate and enhance the lead engagement process. The digital assistants from Conversica engage individually with leads to nurture and qualify them, uncovering opportunities without your team’s direct involvement. This allows your sales force to concentrate on closing deals rather than initial outreach.

Conversica’s AI assists across all stages of customer interaction, ensuring no lead is overlooked and optimizing the sales process for efficiency.

18. Rapidely

AI social media manager.

Free plan
Paid plans: from $29 / month

Rapidely uses GPT4 and is designed to make creating social media content easy. It helps you make posts, schedule them, and manage content for different platforms quickly.

Rapidely is perfect for anyone who wants to save time and still post great content on social media. It lets you handle many accounts, work with your team, and stay organized with a calendar. You can also make engaging carousels and find the latest trends for Reels to keep your social media fresh and interesting.

The platform allows for managing multiple accounts, team collaboration, and maintaining a consistent workflow, with features like a Monthly Calendar Generator for easy planning and a Carousel Maker for quick, brand-aligned visual content.

AI email marketing tools

19. Seventh Sense

AI email optimization software.

Free plan
Paid plans: from $80 / month

Seventh Sense optimizes email marketing for HubSpot and Marketo users by personalizing email send times using AI. It analyzes customer behavior to schedule emails when they’re most likely to engage, improving open rates and conversions. Features include tailored delivery times, email throttling for better deliverability, and frequency optimization to meet customer preferences. This tool is ideal for marketers seeking to cut through the noise and connect more effectively with their audience

20. Reply.io

AI B2B sales lead generation.

Free plan
Paid plans: from $59 / month

Reply.io is a tool that helps sales teams automate their outreach across multiple channels like email, LinkedIn, calls, SMS, and WhatsApp. It uses Jason AI to send tailored responses to leads, manage follow-ups, and create personalized communication sequences. The platform is integrated with LinkedIn to expand your network and manage communications effectively. While it offers time-saving automation and customizable outreach, it might be complex for those new to automation tools.

Reply.io supports sales efforts with detailed analytics across different communication channels, helping you understand and improve your campaign’s performance. It has several pricing plans, including a free option, making it accessible for individuals and teams to start automating their sales processes

21. Phrasee

AI for enterprise marketers.

No free plan is availablePaid plans: custom pricing

Phrasee is an AI tool that changes how marketing copy is written. It helps create engaging marketing messages, optimizes email subject lines for better open rates, personalizes content across channels, and provides analytics to see how well the AI’s copy performs.

Phrasee’s AI studies your brand’s style and how your audience reacts to messages to make marketing copy that really speaks to your target audience. It’s designed for marketers who want to use AI to get better results from their digital communications.

22. Persado

AI platform for personalized messaging.

No free plan is availablePaid plans: custom pricing

Persado uses AI to change the way brands talk to people, making messages that really connect emotionally. It’s all about creating better marketing across emails, social media, and websites, using data to write personalized copy that gets more people engaged and buying.

By looking at how different words and emotions work together, Persado’s AI figures out the best way to say things. This helps brands say the right things in the right way. Plus, Persado gives feedback on how well its copy does, so marketers can see what works best with their audience.

AI social media and influencer marketing tools

23. Brand24

AI social listening tool.

14-day free trialPaid plans: from $99 / month / seat

Brand24 is an AI tool for businesses to keep an eye on what’s being said about them online. It helps track mentions on social media, news sites, blogs, and forums in real time, so companies can quickly respond to feedback, manage their reputation, and understand how people feel about their brand.

It also lets companies see how they stack up against their competitors, offering insights for better strategic decisions. Essentially, Brand24 makes it easier for businesses to connect with their audience and stay competitive online.

24. Influencity

AI influencer marketing platform.

No free plan is availablePaid plans: from $168 / month

Influencity is an influencer marketing platform that helps brands and agencies easily find, analyze, and work with influencers on social media. It has tools for detailed influencer searches, managing campaigns from start to finish, and checking the results accurately.

A key feature is its ability to spot fake followers, making sure brands partner with real influencers to get the best return on investment. With Influencity, users can search for influencers by demographics, interests, and how much people interact with their posts.

The platform supports the whole campaign process, making it smooth for brands and influencers alike. It also provides deep insights into how well campaigns perform, including how many people were reached and how they engaged. Influencity is all about making influencer marketing more effective and straightforward, focusing on real results and authentic partnerships.

25. Klear

AI influencer marketing and analysis platform.

No free plan is available
Paid plans: custom pricing

Klear is a platform for influencer marketing that helps brands find, check, and work with influencers on social media. It has a big list of influencers, making it easier for brands to pick the right ones based on how engaged their audience is.

Klear simplifies campaign analysis and offers insights into performance and ROI, along with social media monitoring for audience understanding. Its search tools allow for precise influencer filtering by niche or location, supporting full campaign management from vetting to tracking.

26. Oktopost

B2B social media management platform.

No free plan is available
Paid plans: custom pricing

Oktopost is a B2B social media management tool that helps businesses organize their social media efforts, from scheduling posts to analyzing their impact. It’s aimed at B2B marketers for better online engagement and tracking the success of social campaigns. The platform also encourages employee advocacy, allowing staff to share company updates, and widening the brand’s visibility.

Oktopost is known for its detailed analytics and social listening, offering insights for strategy improvement. It’s a go-to for B2B companies wanting to boost their social media presence and engage more effectively with their audience.

27. HeyOrca

Social media planning and approval tool.

Free trialPaid plans: from $59 / month

HeyOrca is a tool designed for agencies and marketing teams to work together on social media content with their clients. It uses a visual calendar to plan, schedule, and get client approval for posts, making campaign management smoother and ensuring content meets client standards. HeyOrca also tracks social media performance with its analytics.

This reduces unnecessary emails or messages. With its scheduling feature, content goes live automatically once approved. It is ideal for those needing a simple way to plan social media and work closely with clients, offering scheduling tools and insights to improve engagement.

AI advertising tools

28. AdRoll

AI advertising platform.

No free plan is available
Paid plans: from $36 / month

AdRoll is a marketing platform for e-commerce, helping you manage and analyze your campaigns for display, Facebook, Instagram, Pinterest, TikTok, and email all in one place. It leverages data and machine learning to target the right customers, aiming to improve ad performance and sales. AdRoll simplifies marketing efforts for teams of all sizes by automating campaign processes.

29. Acquisio

AI-powered PPC management tool.

No free plan is available
Paid plans: custom pricing

Acquisio is an AI-driven platform for managing and optimizing PPC (Pay-Per-Click) campaigns across various channels with AI. It automates bidding and budgeting to improve ROI and provides analytics for better campaign decisions. The platform also offers detailed analytics for insights into campaign performance, making it simpler to manage ads across different networks.

Acquisio is ideal for businesses looking to improve their digital advertising outcomes through AI optimization and simplified campaign oversight.

30. Smartly.io

Automated social advertising platform.

No free plan is available
Paid plans: custom pricing

Smartly.io automates online advertising, making it easier for brands to launch and manage campaigns across multiple platforms like Facebook, Instagram, Pinterest, and TikTok. It offers tools for campaign automation, creative production, and personalized advertising, aiming to save time and improve ad performance.

With Smartly.io, brands can manage campaigns in one place, using AI to optimize bids and budgets and get detailed reports to learn what works best.

31. Albert.ai

AI marketing platform.

No free plan is available
Paid plans: custom pricing

Albert.ai revolutionizes digital marketing with AI, automating and refining advertising across various channels for improved ROI. It autonomously manages media buying, optimizes campaigns, and delivers real-time insights, enabling marketers to target audiences more effectively and adjust strategies based on performance data.

This platform stands out for its ability to analyze vast data sets, making real-time adjustments for optimal campaign performance.

AI video and other creative marketing tools

32. DeepBrain AI

AI video generator.

No free plan is available
Paid plans: from $30 / month

DeepBrain AI offers an AI video generator for creating professional, engaging videos for various needs, including training, business, news, commerce, marketing, and education. The platform enables users to generate voiceovers in over 80 languages, select from over 100 diverse AI avatars, and customize videos with designs and music, all in three easy steps.

DeepBrain AI simplifies video production, allowing for quick creation and sharing across platforms, making it ideal for scaling video content production.

33. DeepWord

AI personalized video generator.

No free plan is available
Paid plans: from $14.99 / month

DeepWord AI enables the creation of realistic video content by converting text into videos of talking avatars, suitable for various applications like sales, marketing, and education.

It offers personalization at scale, allowing integration with CRMs for targeted video campaigns. The platform supports over 25 video actors and multiple languages, ensuring broad customization options. Videos are generated quickly, enhancing efficiency in content production.

34. Rephrase.ai

AI-powered synthetic video creation platform.

No free plan is available
Paid plans: from $25 / month

Rephrase.ai uses AI to create scalable, personalized video content, offering businesses an innovative way to enhance digital marketing and engagement. It generates realistic videos with AI avatars for personalized messaging across marketing, sales, and customer service, making video production more cost-effective and efficient.

What are AI marketing tools?

AI marketing, also known as artificial intelligence marketing, involves leveraging advanced technologies such as machine learning, sentiment analysis, Natural Language Processing (NLP), and data analysis to improve marketing strategies.

With AI marketing tools, marketers can easily collect and manage vast amounts of data, gain deeper insights into customer needs and expectations, predict trends, create content, and personalize marketing campaigns. These tools automate manual marketing tasks, enhancing efficiency and effectiveness in marketing strategies.

Conclusion

As we move into 2024, the role of AI in marketing has become crucial for businesses aiming to stay ahead. The wide range of AI marketing tools available demonstrates how they simplify complex tasks, enhance customer engagement, and drive successful campaigns. Embracing these tools is key to achieving a competitive edge, making marketing efforts more efficient and impactful in the digital era.