When I started researching roofing websites, I expected to find great designs. Instead I saw stock photos, generic taglines, slow pages, broken buttons, and honestly, I wanted to close most of them right away. After a few hours, they all started to blur together: same layout, same copy, nothing memorable. Nothing that made me trust the company, or even want to request a quote.
However, there were a few that caught my attention right away: they showed real work, real people, and made it insanely easy to take the next step. This list is a breakdown of those rare roofing company websites that convert. If you want your site to stand out (and bring in leads), start here.
13 best roofing websites
Each of these sites does at least one thing really well. It can be trust-building, smart copy, better UX, or just showing the right info in the right place. For every example, I’ll break down what makes it work, where it stands out in terms of roofing web design, and how you can apply the same idea to your own site. Not every site is perfect, but every one has something worth considering.
1. Janney Roofing
Janney Roofing’s website builds trust fast. Instead of stock slogans, they lead with a personal note from the founder and a short story about the family’s 20-year history. You immediately understand who’s behind the company, and why they care. A bold quote button at the top makes it easy to get started without scrolling or guessing where to click.
My advice based on this example:
- Add a brief founder story to show you’re real and reliable
- Make your main call-to-action (“Get a Quote”) visible on the first screen
- Back up claims with specifics (like “Florida’s Highest Rated Roofer®”) instead of vague bragging
2. Source 1 Roofing
Source 1 Roofing does something most roofing sites skip: it tells you exactly where they work. “Serving Las Vegas” is right there in the hero section. That means no wasted leads from out-of-area visitors. The mobile design is clean, fast, and finger-friendly. It’s ideal for homeowners trying to assess storm damage from their driveway while their roof’s still leaking.
My advice based on this example:
- Always include your service area clearly on the homepage
- Prioritize mobile users with large fonts, simple menus, and fast load times
- Family-run messaging works best when it’s tied to accountability, not just sentiment
3. ABC Seamless
This site stands out for one reason: it lets customers visualize their new roof before buying. The interactive design tool shows different color and material options, which helps reduce buyer hesitation. Paired with a bold yellow-and-black color scheme and well-placed contact info, the whole site feels like a practical tool.
My advice based on this example:
- Add tools that help customers see the result (interaction = confidence)
- Use consistent colors to create a memorable brand
- Put your phone number and a clear button in the top-right corner. That’s where visitors look first
4. Indy Roof Company
Indy Roof’s site leans into its community roots. They highlight local events, partnerships, and even blog about roofing problems unique to Indiana weather. This is a nice touch that builds local authority for them.
My advice based on this example:
- Show how you’re involved in the community (it builds trust)
- Offer helpful blog content that solves real homeowner problems
- Add clickable buttons near the top to schedule or see promotions
Additional tip: Write one short blog post answering a question you hear often (e.g. “How much hail damage justifies a new roof?”). Add it to your homepage or link it from your quote button.
5. Cleveland Commercial Roofing
This site feels different because it’s built for property managers, not homeowners. Instead of talking about shingles, they emphasize maintenance contracts, long-term savings, and certifications. Real project photos of Cleveland buildings help potential clients picture what they’ll get. This roofing contractor did its homework: every element on the site is built with busy property managers, not suburban homeowners in mind.
My advice based on this example:
- Tailor your website language to your audience. Residential and commercial buyers have different goals
- Show photos of real local projects with clear captions
- Highlight credentials like “GAF Master Contractor” only if they’re explained
6. Bumble Roofing
I paid attention to this roofing website because of the name at first. Then I found out that Bumble Roofing leans hard into branding as well, which definitely pays off. Their bee theme is playful without being cheesy, and it makes the site memorable. More importantly, their “Instant Roofing Quote” tool is visible on every screen, so customers can get started without digging through menus or waiting for a call back.
My advice based on this example:
- Build a brand identity people will remember (not just another “Pro Roofing Inc.”)
- Use a persistent quote tool that doesn’t interrupt the browsing experience
- Don’t let playful branding replace clarity (Bumble does both well)
7. Rojas Roofing
Rojas Roofing’s homepage builds trust fast. Their 27-second quote widget removes excuses to delay, and they reinforce that trust with real team bios and local project photos. It’s the kind of site that makes you feel like you know who’s showing up at your house, and that’s rare.
My advice based on this example:
- Offer a short quote form that feels more like a calculator than a questionnaire
- Add real photos of your team and label them (don’t just dump images)
- Pair speed with warmth (conversion isn’t just about buttons, it’s about tone)
8. Moss Roofing
Moss Roofing solves a common pain point: getting a roof inspected without a long wait. Their virtual inspection feature lets customers move forward fast, which is a huge plus during storm season. The layout is clear and category-based, so you’re never guessing where to click.
My advice based on this example:
- If you offer tech-forward features (like remote inspections), make them obvious
- Organize your services visually (don’t hide them in dropdowns)
- Include multiple contact options: some people text, others still want to call
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9. Findlay Roofing
It’s hard to forget a bulldog mascot named Roofus. However, just like Bumble Roofing, Findlay’s website does a little more than lean on branding. This touch softens the corporate feel and signals a company that’s active in its community. Still, the real value is in the policies: lifetime warranties and no-payment-until-completion send a strong message of confidence. They provide the full package of information someone would need to make a final decision.
My advice based on this example:
- If you have a mascot or theme, use it consistently (without overdoing it)
- Highlight your strongest customer-friendly policy right near your CTA
- Trust signals work best when they’re specific and bold
10. CFL Roofing
CFL Roofing leads with a cinematic hero video that instantly shows the quality of their finished work without needing a gallery click. Combined with bright, inviting colors and clear financing options, the site lowers both emotional and financial hesitation.
My advice based on this example:
- Use video if you’ve got strong visuals, just keep load times fast
- Make financing easy to find and even easier to understand
- Choose a unique color scheme that reflects your tone (this site feels fresh, not cold)
11. Secured Roofing & Solar
This site takes a smart angle: it educates Florida homeowners on exactly why their roofs need special care: sun, storms, and humidity. They explain roof rejuvenation and solar installation in plain language, building trust instead of pushing sales. Their blog and FAQ section answer questions before you even ask them, which lowers resistance and shows they know what they’re doing.
My advice based on this example:
- Explain how local conditions affect roofing choices (it makes you look like the expert)
- Use FAQs and blog posts to answer questions that slow down sales
- Don’t just mention solar, connect it to long-term savings or protection
For exploring more insightful blogs, you can read our article on top 44 inspiring blog website examples of 2024.
12. MLK Construction
MLK Construction keeps things real. Their website is packed with photos of actual jobs, especially niche ones like copper and slate, that prove they know their craft. The tone is calm and professional, and you can even pay through the site. The result: a site that feels solid, not showy.
My advice based on this example:
- Show off your specialty materials (like copper or slate) if you offer them
- Use only real photos of your own jobs (no stock images)
- If possible, let customers pay or schedule directly through the site
For more construction website examples, you can check our article here.
13. Houston Roofing & Construction
Houston Roofing’s site hits all the trust signals early: big credentials like GAF Master Elite and RCAT License are right at the top. They also include clear testimonials throughout and use plain, structured language to explain services. It’s a solid template for contractors who want to build credibility with both homeowners and commercial clients.
My advice based on this example:
- If you have strong certifications, put them near the top
- Spread reviews across the site, not just one page (it makes trust feel more organic)
- Separate your residential and commercial services to speak clearly to each group
What real roofers are saying about website costs
After looking through 28 websites that get leads, one question kept nagging at me: How much would it cost to build something like this? Turns out, a lot of roofing business owners are asking the same thing. I came across a Reddit thread where one guy said:
That kicked off a whole conversation, and the short answer is – not really. Some developers explained that $8K might make sense for a giant company with tons of city pages, blog content, and SEO baked in. However, for most small to mid-sized roofing businesses, that doesn’t make sense at all. One web designer put it simply:
I agree. You don’t need to overcomplicate this. You need a website that looks legit, works on mobile, and gets people to click the right buttons. If that sounds like what you’ve been looking for, there’s a much simpler way to get there.
A simple way to get your roofing website up (without the headaches)
If you’re like most roofing pros, you don’t have time to mess around with web design or chase down a developer every time you want to update something. You just need a clean and fast site to bring in leads.
One option that’s made this way easier is 10Web’s AI Website Builder. It’s not just for tech people. It’s actually built for small business owners, including contractors like you.
You answer a few questions about your services, your coverage area, and what makes your business stand out, and it generates a website based on that info in just 3 simple steps:
- Tell the AI a few quick things: your business name and type, what vibe you want, and what pages you need.
- Let the AI build your site (not a template) for you, and get a full draft in seconds.
- Customize colors, fonts, photos, layout (if you want), and then publish your site.
You can then update the design, change the text, and add real photos from your projects. And if you ever want to update something later (like add a new service, post a special, or upload recent work) you just describe what you want in plain language, and the AI Co-Pilot updates it for you, instantly.
If your current site isn’t doing much (or doesn’t exist yet), this is one of the simplest ways to get online, and look like a business people can trust.
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What makes this useful for roofing businesses
If you’re wondering what else you actually get with this kind of builder, here’s a quick breakdown of the features that make the most difference, especially for contractors:
- Build and edit with plain language: No code, no confusing menus. Just type what you want to change (“Add a gallery of roof repairs” or “Move the quote form higher”) and it updates instantly.
- Fast loading and mobile-ready: Your site works on any device and loads in seconds, critical when someone’s checking roofing options from their phone during a leak.
- All the tech handled for you: Hosting, backups, speed, security – it’s all included. No plugins to babysit or surprise errors to fix.
- Tools that actually grow your business: Built-in quote forms, appointment booking, payment options, and even basic marketing tools are ready to go. No extra setup required.
- Big results, small cost: Instead of paying thousands upfront or chasing down freelancers for updates, you pay a fraction, and stay in full control.
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Build your roofing website (the right way)
The best roofing websites make it easy for visitors to trust you and take action. Clear info. Fast load times. Since most homeowners are searching from their phones, mobile-first design isn’t optional, it’s essential.
If you want to skip the tech headaches and launch something solid, try 10Web’s AI Website Builder. Just describe your business, and it’ll generate a clean, lead-ready site in minutes.
Start with the ideas above. End with a site that actually works.
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and take your business online!
FAQ
How many pages does a roofing website need? What are the most important features of a roofing website? How can I make my roofing website rank higher on Google? How can I get more leads from my roofing website? How much does it cost to build a roofing website?
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