Google Page Experience Update: The New Google Ranking Factor
The anticipated (or dreaded) roll out of Google’s latest page experience update has already come and gone. Did it do wonders for your traffic…or were your worst fears realized? Or, perhaps you are just remembering about this change now, while reading this post? Fear not, as now that all the commotion has calmed and the dust has settled, we’re going to do a deep-dive into this update and tell you everything you need to know. Let’s start with the basics. Google officially announced the (slow) launch of this update for desktop on February 22, 2022. Initially saying it would be a process of a few weeks, the updates for desktop were completed on March 3, taking nine days in total. A much shorter overall process when compared with the two and a half month long mobile launch that came to its conclusion in August 2021. What exactly is the new…